Latest / Omni Talk Retail / Mengniu Group Is Reinventing Dairy for a Health-Conscious Future | CGF 2026

Transcript

Mengniu Group Is Reinventing Dairy for a Health-Conscious Future | CGF 2026 · Omni Talk Retail

• 0:00
  Hello
• 0:00
  everyone,
• 0:00
  this
• 0:00
  is
• 0:01
  Omnitalk
• 0:01
  retailer,
• 0:01
  I'm
• 0:02
  Chris
• 0:02
  Walden
• 0:02
  and
• 0:02
  I'm
• 0:02
  coming
• 0:03
  to
• 0:03
  you
• 0:03
  once
• 0:03
  again
• 0:03
  from
• 0:04
  the
• 0:04
  Consumer
• 0:04
  Goods
• 0:05
  Forum
• 0:05
  Global
• 0:05
  Summit
• 0:06
  in
• 0:06
  Vienna,
• 0:06
  Austria
• 0:07
  from
• 0:08
  the
• 0:08
  CGF
• 0:08
  Leadership
• 0:09
  Studio
• 0:10
  sponsored
• 0:11
  by
• 0:11
  Vuzion.
• 0:12
  Now
• 0:12
  joining
• 0:12
  me
• 0:12
  is
• 0:13
  Chen
• 0:13
  Yiyi,
• 0:14
  he's
• 0:14
  the
• 0:14
  Vice
• 0:14
  President
• 0:15
  of
• 0:15
  China's
• 0:15
  Mengnu
• 0:16
  Group.
• 0:17
  Chen
• 0:18
  Yi,
• 0:18
  welcome
• 0:19
  to
• 0:19
  omnitalk.
• 0:20
  Hello,
• 0:21
  good,
• 0:22
  I'm
• 0:22
  Chen
• 0:23
  Yi,
• 0:23
  Felix
• 0:23
  Chen
• 0:24
  from
• 0:24
  Hmong
• 0:25
  New
• 0:25
  group
• 0:25
  from
• 0:26
  China.
• 0:26
  Very
• 0:26
  happy
• 0:27
  to
• 0:27
  be
• 0:27
  here
• 0:28
  attend
• 0:28
  the
• 0:29
  CGF
• 0:30
  Global
• 0:30
  Summit
• 0:31
  Vienna.
• 0:32
  So
• 0:33
  I'm
• 0:34
  very
• 0:34
  happy
• 0:34
  and
• 0:35
  be
• 0:35
  honored
• 0:36
  to
• 0:36
  be
• 0:36
  the
• 0:37
  member
• 0:37
  of
• 0:37
  the
• 0:37
  cgf.
• 0:38
  So
• 0:38
  I
• 0:39
  think
• 0:39
  cherish
• 0:40
  this
• 0:40
  opportunity
• 0:41
  to
• 0:42
  learn
• 0:43
  from
• 0:43
  the
• 0:44
  talents
• 0:44
  all
• 0:45
  over
• 0:45
  the
• 0:45
  world
• 0:45
  in
• 0:46
  this
• 0:46
  beautiful
• 0:46
  and
• 0:47
  best
• 0:47
  platform.
• 0:48
  Integrated
• 0:49
  global
• 0:50
  talent,
• 0:50
  intelligence,
• 0:51
  best
• 0:51
  practice,
• 0:53
  a
• 0:53
  lot
• 0:53
  of
• 0:53
  the
• 0:54
  powerful
• 0:54
  thinking
• 0:55
  and
• 0:57
  learning.
• 0:57
  And
• 0:58
  also
• 0:58
  we
• 0:59
  hope
• 0:59
  to
• 0:59
  use
• 1:00
  this
• 1:00
  platform
• 1:01
  to
• 1:02
  present
• 1:03
  some
• 1:03
  best
• 1:04
  practice
• 1:04
  in
• 1:04
  China,
• 1:05
  the
• 1:05
  dairy
• 1:06
  sector
• 1:06
  and
• 1:06
  food
• 1:07
  sector
• 1:08
  to
• 1:08
  show
• 1:08
  all
• 1:09
  the
• 1:09
  best
• 1:09
  practice
• 1:10
  in
• 1:11
  the
• 1:11
  industry
• 1:11
  evolution
• 1:12
  and
• 1:12
  share
• 1:12
  the
• 1:13
  future
• 1:14
  and
• 1:14
  share
• 1:14
  the
• 1:14
  value
• 1:15
  with
• 1:15
  the
• 1:15
  friends
• 1:15
  from
• 1:16
  the
• 1:16
  cgf.
• 1:16
  Yeah,
• 1:17
  and
• 1:18
  for
• 1:18
  those
• 1:18
  back
• 1:18
  home
• 1:19
  particularly
• 1:20
  that
• 1:20
  aren't
• 1:20
  as
• 1:20
  familiar
• 1:21
  with
• 1:21
  what
• 1:21
  it
• 1:21
  is
• 1:21
  Mengnyu
• 1:22
  does.
• 1:22
  Can
• 1:22
  you
• 1:23
  explain
• 1:23
  that?
• 1:24
  Yeah,
• 1:24
  actually
• 1:24
  Mengnu
• 1:25
  is
• 1:25
  a
• 1:25
  quite
• 1:26
  young
• 1:26
  company.
• 1:27
  Okay.
• 1:27
  We
• 1:27
  start
• 1:28
  with
• 1:28
  a
• 1:28
  very
• 1:28
  humble
• 1:29
  beginning
• 1:30
  since
• 1:31
  99,
• 1:32
  so
• 1:32
  during
• 1:32
  the
• 1:32
  last
• 1:33
  27
• 1:34
  years
• 1:34
  we
• 1:34
  achieved
• 1:36
  a
• 1:36
  big
• 1:37
  progress
• 1:38
  and
• 1:38
  great
• 1:39
  job.
• 1:40
  So
• 1:40
  since
• 1:41
  end
• 1:41
  of
• 1:41
  last
• 1:41
  year
• 1:42
  we
• 1:42
  delivered
• 1:42
  roughly
• 1:43
  10
• 1:43
  billion
• 1:44
  euro.
• 1:44
  The
• 1:45
  business
• 1:45
  scale
• 1:46
  fully
• 1:46
  cover
• 1:47
  the
• 1:47
  dairy
• 1:48
  category
• 1:49
  from
• 1:49
  the
• 1:50
  chilled
• 1:50
  milk
• 1:52
  ice
• 1:52
  cream,
• 1:53
  infant
• 1:54
  milk
• 1:54
  powder.
• 1:54
  I
• 1:55
  think
• 1:55
  the
• 1:55
  business
• 1:55
  also
• 1:56
  not
• 1:56
  limited
• 1:56
  in
• 1:57
  mainland
• 1:57
  China
• 1:58
  also
• 1:58
  there's
• 1:59
  some
• 1:59
  very
• 2:01
  high
• 2:01
  exposure
• 2:02
  in
• 2:02
  Southeast
• 2:03
  Asia
• 2:04
  and
• 2:04
  some
• 2:05
  exposure
• 2:05
  in
• 2:06
  Australia
• 2:07
  and
• 2:10
  some
• 2:10
  country
• 2:11
  around
• 2:12
  the
• 2:12
  Middle
• 2:13
  East.
• 2:13
  So
• 2:14
  it's
• 2:14
  quite
• 2:15
  exciting.
• 2:15
  The
• 2:16
  result
• 2:16
  of
• 2:16
  course
• 2:17
  during
• 2:18
  the
• 2:19
  evolution
• 2:19
  of
• 2:20
  the
• 2:20
  company.
• 2:21
  So
• 2:21
  we
• 2:22
  have
• 2:22
  a
• 2:22
  lot
• 2:22
  of
• 2:23
  partnership
• 2:23
  with
• 2:24
  some
• 2:24
  the
• 2:25
  investor
• 2:25
  also
• 2:26
  the
• 2:26
  industry,
• 2:27
  the
• 2:27
  friends
• 2:27
  also
• 2:28
  like
• 2:29
  the
• 2:29
  big
• 2:29
  organization
• 2:30
  like
• 2:30
  professional
• 2:31
  like
• 2:32
  cgf.
• 2:33
  So
• 2:33
  a
• 2:33
  lot
• 2:33
  of
• 2:34
  powerful
• 2:35
  support
• 2:36
  we
• 2:37
  can
• 2:37
  get.
• 2:38
  Yeah.
• 2:38
  So
• 2:39
  basically
• 2:39
  so
• 2:39
  essentially
• 2:39
  very
• 2:40
  rooted
• 2:40
  in
• 2:40
  dairy
• 2:41
  production
• 2:41
  and
• 2:41
  manufacturing
• 2:42
  overall.
• 2:43
  Right.
• 2:43
  Okay,
• 2:45
  so
• 2:45
  I'm
• 2:45
  curious,
• 2:45
  so
• 2:46
  you
• 2:46
  know
• 2:47
  what,
• 2:47
  how
• 2:48
  do
• 2:48
  you
• 2:48
  view
• 2:49
  the
• 2:49
  Consumer
• 2:49
  Goods
• 2:50
  Forum
• 2:50
  CGF
• 2:51
  from
• 2:51
  the
• 2:51
  perspective
• 2:52
  of
• 2:52
  a
• 2:52
  Chinese
• 2:53
  manufacturer?
• 2:54
  What
• 2:54
  is
• 2:54
  it
• 2:54
  that
• 2:54
  you
• 2:55
  bring
• 2:55
  to
• 2:55
  the
• 2:55
  table
• 2:56
  in
• 2:56
  your
• 2:56
  organization
• 2:57
  to
• 2:57
  the
• 2:58
  Consumer
• 2:58
  Goods
• 2:58
  Forum?
• 2:59
  Okay.
• 3:00
  Talking
• 3:00
  about
• 3:01
  consumer
• 3:01
  goods,
• 3:02
  I
• 3:02
  think
• 3:03
  especially
• 3:03
  in
• 3:04
  the
• 3:04
  Western
• 3:04
  society
• 3:05
  already
• 3:06
  built
• 3:06
  a
• 3:06
  quite
• 3:07
  success
• 3:07
  brand
• 3:08
  like
• 3:08
  Nestle,
• 3:10
  Coca
• 3:11
  Cola,
• 3:12
  the
• 3:12
  retail
• 3:12
  brand
• 3:12
  like
• 3:13
  Tesco
• 3:13
  Carrefour.
• 3:14
  Actually
• 3:15
  the
• 3:15
  China
• 3:16
  the
• 3:16
  total
• 3:16
  evolution
• 3:17
  is
• 3:17
  quite
• 3:18
  short.
• 3:18
  Just
• 3:18
  the
• 3:19
  last
• 3:19
  40
• 3:19
  years
• 3:20
  we
• 3:20
  start
• 3:20
  from
• 3:21
  0
• 3:21
  to
• 3:22
  11
• 3:22
  to
• 3:22
  10,
• 3:23
  10,
• 3:23
  200.
• 3:24
  A
• 3:24
  big
• 3:24
  progress.
• 3:25
  Of
• 3:25
  course
• 3:26
  it's
• 3:26
  an
• 3:26
  open
• 3:26
  market,
• 3:27
  all
• 3:27
  the
• 3:28
  players
• 3:28
  coming
• 3:29
  to
• 3:29
  the
• 3:29
  compete
• 3:30
  Today
• 3:30
  I
• 3:31
  think
• 3:31
  it's
• 3:32
  A
• 3:32
  bilateral,
• 3:33
  it's
• 3:33
  a
• 3:33
  learning
• 3:34
  process.
• 3:35
  We
• 3:35
  learn
• 3:36
  from
• 3:36
  the
• 3:36
  Western
• 3:37
  also
• 3:38
  some
• 3:39
  best
• 3:40
  practice,
• 3:40
  especially
• 3:41
  digital.
• 3:42
  We
• 3:43
  export
• 3:43
  some
• 3:44
  practice
• 3:44
  to
• 3:45
  the
• 3:45
  rest
• 3:45
  of
• 3:45
  the
• 3:46
  world,
• 3:46
  share
• 3:47
  the
• 3:47
  value
• 3:48
  in
• 3:48
  the
• 3:48
  consumer
• 3:49
  goods
• 3:49
  and
• 3:49
  the
• 3:49
  retailer.
• 3:50
  So
• 3:50
  that's
• 3:50
  why
• 3:51
  we
• 3:51
  come
• 3:51
  here
• 3:52
  to
• 3:53
  make
• 3:54
  communication
• 3:55
  with
• 3:55
  the
• 3:55
  friends
• 3:55
  also
• 3:56
  learn
• 3:56
  some
• 3:57
  valuable
• 3:57
  case
• 3:58
  from
• 3:58
  the
• 3:59
  world.
• 3:59
  So
• 4:00
  I
• 4:00
  think
• 4:01
  of
• 4:01
  course
• 4:01
  not
• 4:01
  only
• 4:02
  the
• 4:02
  practice
• 4:03
  progress,
• 4:04
  also
• 4:04
  the
• 4:04
  quality
• 4:05
  of
• 4:06
  the
• 4:06
  commercial,
• 4:07
  quality
• 4:07
  of
• 4:07
  the
• 4:07
  goods,
• 4:08
  quality
• 4:08
  of
• 4:08
  the
• 4:08
  service.
• 4:09
  Still
• 4:10
  a
• 4:10
  lot
• 4:10
  of
• 4:11
  achievement,
• 4:12
  but
• 4:13
  still
• 4:13
  a
• 4:13
  lot
• 4:13
  of
• 4:13
  room
• 4:14
  to
• 4:14
  improve.
• 4:15
  Right,
• 4:16
  right,
• 4:16
  right.
• 4:16
  Okay.
• 4:17
  So
• 4:17
  you
• 4:17
  know,
• 4:17
  the
• 4:18
  strategic
• 4:19
  framework,
• 4:19
  excuse
• 4:20
  me,
• 4:20
  at
• 4:20
  Mungyu
• 4:20
  is
• 4:21
  it's
• 4:21
  really
• 4:21
  threefold.
• 4:22
  It's
• 4:22
  drink
• 4:22
  more,
• 4:23
  drink
• 4:23
  good
• 4:24
  and
• 4:24
  drink.
• 4:24
  Right.
• 4:25
  Did
• 4:25
  I
• 4:25
  get
• 4:25
  that
• 4:25
  right?
• 4:25
  Did
• 4:25
  I
• 4:26
  get
• 4:26
  that
• 4:26
  correct?
• 4:26
  Yeah.
• 4:27
  Okay,
• 4:27
  good.
• 4:27
  So
• 4:28
  I'm
• 4:28
  curious
• 4:28
  those
• 4:28
  how
• 4:29
  do
• 4:29
  those
• 4:29
  three
• 4:29
  pillars
• 4:30
  relate
• 4:30
  to
• 4:30
  each
• 4:30
  other,
• 4:31
  commercially
• 4:32
  speaking?
• 4:32
  And
• 4:33
  is
• 4:34
  there
• 4:34
  any
• 4:34
  tension
• 4:34
  in
• 4:35
  them
• 4:35
  as
• 4:35
  well?
• 4:36
  So
• 4:36
  interesting.
• 4:37
  So
• 4:37
  the
• 4:38
  dairy
• 4:39
  products
• 4:40
  still
• 4:40
  it's
• 4:40
  quite
• 4:41
  new
• 4:41
  to
• 4:42
  the
• 4:42
  daily,
• 4:43
  you
• 4:43
  know,
• 4:43
  Chinese
• 4:44
  consumer
• 4:46
  food
• 4:47
  daily
• 4:47
  the
• 4:49
  life.
• 4:50
  But
• 4:50
  also
• 4:51
  the
• 4:51
  50%
• 4:52
  of
• 4:52
  the
• 4:52
  local
• 4:52
  consumers
• 4:53
  still
• 4:53
  the
• 4:54
  some
• 4:55
  the
• 4:55
  issue
• 4:56
  for
• 4:56
  the
• 4:56
  lactoris
• 4:57
  torrent
• 4:58
  so
• 4:59
  means
• 4:59
  how
• 5:00
  we
• 5:00
  through
• 5:00
  the
• 5:01
  technologies,
• 5:01
  how
• 5:02
  we
• 5:02
  through
• 5:02
  the
• 5:02
  new
• 5:03
  formula
• 5:03
  of
• 5:03
  the
• 5:04
  milk,
• 5:04
  increase
• 5:05
  the
• 5:05
  penetration
• 5:06
  of
• 5:07
  the
• 5:07
  consumer,
• 5:09
  provide
• 5:09
  this
• 5:10
  high
• 5:10
  protein
• 5:11
  best
• 5:12
  products
• 5:12
  to
• 5:12
  the
• 5:13
  consumers.
• 5:13
  It's
• 5:13
  our
• 5:14
  fundamental
• 5:15
  job,
• 5:15
  right?
• 5:15
  But
• 5:16
  drink
• 5:16
  good
• 5:17
  and
• 5:17
  drink
• 5:18
  health
• 5:19
  and
• 5:19
  drink
• 5:20
  right
• 5:20
  means
• 5:21
  drink
• 5:21
  good.
• 5:21
  The
• 5:21
  quality
• 5:22
  of
• 5:22
  the
• 5:22
  milk,
• 5:23
  not
• 5:23
  only
• 5:23
  the
• 5:24
  finished
• 5:24
  goods,
• 5:25
  also
• 5:25
  from
• 5:26
  the
• 5:26
  feeding,
• 5:26
  from
• 5:27
  the
• 5:27
  animal
• 5:27
  wells,
• 5:28
  from
• 5:28
  the
• 5:28
  processing,
• 5:29
  from
• 5:30
  the
• 5:30
  quality,
• 5:31
  shelf
• 5:31
  life,
• 5:31
  traceability,
• 5:32
  everything
• 5:33
  we
• 5:33
  should
• 5:33
  secure
• 5:34
  the
• 5:34
  whole
• 5:34
  value
• 5:34
  chain
• 5:35
  will
• 5:35
  be
• 5:36
  very,
• 5:37
  very
• 5:37
  and
• 5:38
  getting
• 5:38
  better
• 5:38
  to
• 5:39
  consumer.
• 5:39
  Right,
• 5:40
  the
• 5:40
  drink,
• 5:41
  right.
• 5:42
  That's
• 5:42
  a
• 5:42
  new
• 5:43
  challenge
• 5:44
  to
• 5:44
  us
• 5:44
  because
• 5:44
  now
• 5:45
  China
• 5:45
  coming
• 5:46
  into
• 5:46
  an
• 5:46
  age
• 5:46
  we
• 5:47
  call
• 5:47
  the
• 5:47
  Silver
• 5:47
  Hurricane,
• 5:48
  more
• 5:49
  and
• 5:49
  more
• 5:49
  people
• 5:49
  get
• 5:49
  retired,
• 5:51
  raise
• 5:52
  the
• 5:52
  new
• 5:52
  requirement
• 5:53
  for
• 5:53
  the
• 5:53
  formula.
• 5:54
  Before
• 5:54
  it's
• 5:54
  a
• 5:55
  formula
• 5:55
  for
• 5:55
  the
• 5:55
  kids,
• 5:56
  for
• 5:56
  the
• 5:56
  baby,
• 5:57
  but
• 5:57
  now
• 5:57
  there's
• 5:58
  a
• 5:58
  formula
• 5:58
  for
• 5:58
  the
• 5:59
  adult,
• 5:59
  for
• 6:00
  the
• 6:01
  aging
• 6:01
  people.
• 6:02
  That's
• 6:02
  a
• 6:02
  big
• 6:03
  number.
• 6:04
  So
• 6:04
  that's
• 6:04
  bring
• 6:05
  challenges
• 6:05
  to
• 6:06
  the
• 6:06
  industry.
• 6:06
  So
• 6:07
  that's
• 6:07
  the
• 6:07
  reason
• 6:07
  why
• 6:07
  we'll
• 6:08
  raise
• 6:08
  these
• 6:08
  strategy
• 6:09
  initiatives.
• 6:10
  Okay,
• 6:10
  got
• 6:11
  it,
• 6:11
  got
• 6:11
  it.
• 6:11
  Okay,
• 6:11
  very
• 6:11
  cool.
• 6:12
  I'm
• 6:12
  learning
• 6:12
  lots
• 6:12
  of
• 6:12
  new
• 6:12
  things.
• 6:13
  So
• 6:13
  how
• 6:13
  does
• 6:14
  you
• 6:15
  know.
• 6:15
  I
• 6:15
  know
• 6:15
  the
• 6:15
  American
• 6:16
  consumer,
• 6:16
  but
• 6:17
  talk
• 6:17
  to
• 6:17
  me
• 6:17
  about
• 6:17
  the
• 6:17
  Chinese
• 6:18
  consumer.
• 6:18
  How
• 6:18
  does
• 6:18
  their
• 6:19
  relationship
• 6:20
  to
• 6:20
  dairy
• 6:20
  different
• 6:21
  differ
• 6:21
  from
• 6:21
  say
• 6:22
  a
• 6:22
  Westerner's
• 6:22
  relationship
• 6:23
  to
• 6:23
  dairy?
• 6:24
  Okay,
• 6:24
  quite
• 6:25
  interesting.
• 6:25
  Just
• 6:25
  I
• 6:25
  think
• 6:27
  just
• 6:27
  trace
• 6:28
  back
• 6:28
  40
• 6:29
  years
• 6:29
  ago
• 6:29
  when
• 6:29
  we
• 6:30
  introduced
• 6:31
  the
• 6:32
  Coca
• 6:32
  Cola,
• 6:32
  when
• 6:33
  we
• 6:33
  introduced
• 6:33
  the
• 6:34
  beer,
• 6:34
  when
• 6:35
  we
• 6:35
  introduced
• 6:35
  dairy
• 6:36
  from
• 6:36
  the
• 6:36
  milk.
• 6:37
  Now
• 6:37
  it's
• 6:38
  a
• 6:38
  cheese.
• 6:39
  So
• 6:39
  it's
• 6:40
  in
• 6:40
  fact
• 6:41
  it's
• 6:41
  a
• 6:41
  new
• 6:41
  lifestyle.
• 6:42
  I
• 6:42
  mean
• 6:42
  for
• 6:43
  the
• 6:43
  young
• 6:43
  generation,
• 6:44
  especially
• 6:44
  young
• 6:44
  generation
• 6:45
  People
• 6:46
  their
• 6:46
  manual
• 6:47
  be
• 6:47
  totally
• 6:47
  universal
• 6:48
  and
• 6:48
  westernized.
• 6:50
  The
• 6:51
  westernized
• 6:51
  normal,
• 6:52
  not
• 6:53
  negative
• 6:53
  words.
• 6:54
  It
• 6:54
  means
• 6:55
  they
• 6:56
  make
• 6:56
  a
• 6:56
  smart
• 6:57
  choice.
• 6:57
  It's
• 6:59
  energy,
• 7:00
  nutrition,
• 7:01
  protein.
• 7:02
  It's
• 7:02
  a
• 7:02
  different
• 7:03
  thinking
• 7:03
  process
• 7:04
  of
• 7:04
  the
• 7:04
  food
• 7:05
  the
• 7:05
  concept
• 7:06
  of
• 7:06
  the
• 7:06
  food
• 7:06
  best
• 7:07
  quality
• 7:07
  of
• 7:08
  the
• 7:08
  food
• 7:08
  so
• 7:09
  the
• 7:09
  food
• 7:09
  better
• 7:10
  that
• 7:10
  means
• 7:11
  life
• 7:11
  better.
• 7:12
  So
• 7:12
  I
• 7:12
  think
• 7:12
  this
• 7:14
  kind
• 7:14
  of
• 7:15
  consuming
• 7:16
  behavior
• 7:16
  especially
• 7:17
  in
• 7:17
  the
• 7:17
  young,
• 7:18
  young
• 7:18
  kids,
• 7:18
  young
• 7:18
  generation.
• 7:19
  So
• 7:19
  that
• 7:19
  means
• 7:20
  today
• 7:20
  we
• 7:21
  drink
• 7:21
  milk
• 7:21
  not
• 7:22
  only
• 7:22
  the
• 7:22
  drink
• 7:22
  milk
• 7:23
  with
• 7:23
  cereal
• 7:24
  also
• 7:24
  drink
• 7:24
  milk
• 7:25
  with
• 7:25
  coffee,
• 7:25
  with
• 7:26
  tea,
• 7:26
  Chinese
• 7:27
  tea,
• 7:27
  bubble
• 7:27
  tea.
• 7:28
  You
• 7:28
  can
• 7:28
  see
• 7:29
  everywhere.
• 7:29
  So
• 7:30
  that's
• 7:30
  it's
• 7:31
  quite
• 7:31
  interesting.
• 7:31
  I
• 7:31
  think
• 7:32
  this
• 7:32
  will
• 7:34
  Most
• 7:34
  I
• 7:34
  think
• 7:34
  80
• 7:35
  or
• 7:35
  90%
• 7:36
  of
• 7:36
  the
• 7:36
  Chinese
• 7:37
  local
• 7:37
  consumer
• 7:38
  percept
• 7:39
  the
• 7:39
  dairy
• 7:39
  as
• 7:40
  very
• 7:41
  high
• 7:41
  nutrition
• 7:42
  and
• 7:42
  natural
• 7:43
  food.
• 7:44
  The
• 7:44
  key
• 7:44
  is
• 7:44
  to
• 7:44
  our
• 7:45
  processor
• 7:46
  and
• 7:46
  brand
• 7:47
  provider
• 7:47
  how
• 7:48
  to
• 7:48
  make
• 7:48
  it
• 7:49
  better
• 7:49
  and
• 7:49
  sophisticated
• 7:50
  the
• 7:50
  technology
• 7:51
  and
• 7:54
  improving
• 7:55
  the
• 7:55
  better
• 7:56
  the
• 7:57
  products
• 7:57
  to
• 7:57
  the
• 7:58
  consumer.
• 7:59
  For
• 7:59
  example,
• 8:00
  maybe
• 8:00
  the
• 8:01
  next
• 8:01
  wave
• 8:01
  of
• 8:01
  the
• 8:02
  dairy
• 8:02
  products
• 8:02
  we
• 8:03
  are
• 8:03
  not
• 8:03
  limited
• 8:03
  in
• 8:04
  the
• 8:04
  pasteurized
• 8:04
  milk
• 8:05
  and
• 8:05
  cheese
• 8:05
  ice
• 8:05
  cream
• 8:06
  maybe
• 8:06
  healthy
• 8:07
  dairy
• 8:07
  products
• 8:08
  and
• 8:08
  function
• 8:09
  based
• 8:09
  products,
• 8:10
  pharmaceutical
• 8:11
  based
• 8:11
  products.
• 8:13
  Pharmaceutical
• 8:13
  based
• 8:14
  products.
• 8:14
  Okay,
• 8:14
  that's
• 8:15
  interesting
• 8:15
  because
• 8:15
  the
• 8:15
  next
• 8:15
  question
• 8:16
  I
• 8:16
  was
• 8:16
  going
• 8:16
  to
• 8:16
  ask
• 8:16
  you
• 8:16
  some
• 8:16
  allergy.
• 8:17
  Right?
• 8:17
  Right,
• 8:18
  right,
• 8:18
  right,
• 8:18
  right.
• 8:19
  Yeah
• 8:19
  right.
• 8:19
  For
• 8:19
  allergies,
• 8:20
  right?
• 8:20
  Yeah
• 8:20
  right.
• 8:20
  That
• 8:20
  makes
• 8:20
  sense
• 8:21
  too.
• 8:21
  So
• 8:21
  the
• 8:21
  next
• 8:22
  thing,
• 8:22
  the
• 8:22
  next
• 8:22
  question
• 8:22
  I
• 8:22
  was
• 8:22
  going
• 8:23
  to
• 8:23
  ask
• 8:23
  you
• 8:23
  is
• 8:23
  actually
• 8:23
  about
• 8:23
  GLP1s
• 8:24
  because
• 8:25
  you've
• 8:25
  been
• 8:25
  positioning
• 8:26
  the
• 8:26
  brands
• 8:27
  that
• 8:27
  you
• 8:27
  carry
• 8:27
  to
• 8:28
  capitalize
• 8:28
  on
• 8:28
  that
• 8:29
  trend.
• 8:30
  How
• 8:31
  confident
• 8:31
  are
• 8:32
  you
• 8:32
  in
• 8:32
  the
• 8:32
  thesis
• 8:33
  that
• 8:33
  GLP1
• 8:34
  will
• 8:34
  take
• 8:34
  off
• 8:34
  to
• 8:34
  the
• 8:35
  degree
• 8:35
  that
• 8:35
  you've
• 8:35
  been
• 8:35
  positioning
• 8:36
  the
• 8:36
  brands
• 8:36
  in
• 8:37
  China?
• 8:38
  It's
• 8:38
  quite
• 8:38
  interesting.
• 8:39
  I
• 8:39
  think
• 8:40
  the
• 8:40
  China
• 8:41
  markets
• 8:42
  embarrass
• 8:43
  this.
• 8:44
  It's
• 8:44
  a
• 8:44
  new
• 8:46
  things
• 8:47
  especially
• 8:47
  for
• 8:48
  the
• 8:49
  whey
• 8:49
  management
• 8:51
  group
• 8:51
  segment.
• 8:52
  I
• 8:53
  think
• 8:55
  the
• 8:55
  deep
• 8:55
  reason
• 8:56
  behind
• 8:56
  it
• 8:57
  means
• 8:58
  today
• 9:00
  the
• 9:00
  reason
• 9:00
  people
• 9:01
  eat
• 9:02
  food
• 9:02
  and
• 9:03
  and
• 9:03
  select
• 9:03
  food
• 9:04
  maybe
• 9:04
  they
• 9:04
  have
• 9:04
  a
• 9:05
  different
• 9:05
  reason.
• 9:05
  Before
• 9:06
  it's
• 9:06
  energy
• 9:07
  calorie
• 9:08
  joy,
• 9:08
  today
• 9:09
  it's
• 9:09
  health
• 9:09
  management.
• 9:11
  So
• 9:11
  it's
• 9:11
  a
• 9:11
  philosophy
• 9:12
  to
• 9:12
  totally
• 9:13
  be
• 9:13
  changed.
• 9:13
  That's
• 9:13
  really
• 9:14
  good
• 9:14
  point.
• 9:14
  Starting
• 9:15
  points.
• 9:15
  So
• 9:16
  we
• 9:16
  do
• 9:16
  a
• 9:17
  lot
• 9:17
  of
• 9:17
  fundamental
• 9:18
  study
• 9:18
  how
• 9:18
  to
• 9:19
  make
• 9:19
  a
• 9:19
  food
• 9:20
  company
• 9:20
  upgrading
• 9:21
  be
• 9:21
  a
• 9:22
  nutrition
• 9:22
  based
• 9:23
  function
• 9:23
  based
• 9:24
  health
• 9:25
  solution
• 9:26
  provider
• 9:26
  will
• 9:26
  be
• 9:27
  our
• 9:27
  new
• 9:27
  challenge
• 9:28
  for
• 9:28
  the
• 9:28
  new
• 9:28
  strategy
• 9:29
  before
• 9:29
  it's
• 9:30
  a
• 9:30
  condense
• 9:30
  of
• 9:31
  an
• 9:31
  energy
• 9:32
  sugar
• 9:32
  factor
• 9:33
  that's
• 9:34
  the
• 9:35
  older
• 9:35
  company,
• 9:36
  new
• 9:36
  company
• 9:36
  we
• 9:37
  should
• 9:37
  reshape
• 9:37
  our
• 9:38
  strategy
• 9:39
  to
• 9:39
  be
• 9:39
  a
• 9:39
  health
• 9:40
  solution
• 9:41
  provider.
• 9:42
  Right.
• 9:42
  So
• 9:42
  that's
• 9:42
  the
• 9:42
  reason
• 9:43
  why
• 9:43
  the
• 9:43
  recent
• 9:44
  three
• 9:44
  or
• 9:45
  five
• 9:45
  years
• 9:45
  the
• 9:45
  company
• 9:46
  strategy
• 9:47
  initiatives
• 9:47
  and
• 9:48
  capex
• 9:48
  more
• 9:49
  and
• 9:49
  more
• 9:49
  involved
• 9:50
  in
• 9:50
  this
• 9:51
  field
• 9:51
  to
• 9:52
  target
• 9:52
  a
• 9:52
  segment.
• 9:53
  But
• 9:53
  today
• 9:53
  is
• 9:54
  a
• 9:54
  segment
• 9:54
  maybe
• 9:55
  the
• 9:55
  tomorrow
• 9:55
  will
• 9:55
  be
• 9:56
  the
• 9:56
  mainstream.
• 9:57
  Yeah,
• 9:57
  right,
• 9:57
  right,
• 9:58
  right.
• 9:58
  Okay
• 9:59
  so
• 9:59
  there's
• 9:59
  another
• 9:59
  slogan
• 10:00
  you
• 10:00
  all
• 10:00
  have
• 10:00
  that
• 10:00
  I
• 10:01
  really
• 10:01
  want
• 10:01
  to
• 10:01
  talk
• 10:01
  to
• 10:02
  you
• 10:02
  about.
• 10:02
  Cause
• 10:02
  it's
• 10:02
  something
• 10:02
  that
• 10:03
  as
• 10:03
  a
• 10:03
  retail
• 10:04
  geek
• 10:04
  that
• 10:04
  I
• 10:04
  am,
• 10:05
  it
• 10:05
  gets
• 10:05
  me
• 10:05
  really
• 10:05
  excited.
• 10:06
  You
• 10:06
  also
• 10:06
  have
• 10:06
  a
• 10:06
  slogan
• 10:06
  called
• 10:07
  one
• 10:07
  product,
• 10:08
  one
• 10:08
  QR
• 10:09
  code.
• 10:09
  What
• 10:10
  does
• 10:10
  that
• 10:10
  mean?
• 10:10
  Okay,
• 10:11
  it's
• 10:11
  quite
• 10:12
  interesting
• 10:13
  I
• 10:13
  think
• 10:14
  basically
• 10:15
  we
• 10:15
  try
• 10:15
  to
• 10:16
  trace.
• 10:17
  We
• 10:17
  call
• 10:17
  it
• 10:17
  traceability
• 10:19
  to
• 10:19
  check
• 10:19
  the
• 10:19
  quality,
• 10:20
  check
• 10:21
  the
• 10:21
  source,
• 10:22
  check
• 10:23
  the
• 10:23
  source
• 10:24
  of
• 10:24
  the
• 10:24
  products.
• 10:25
  Maybe
• 10:26
  from
• 10:26
  the
• 10:26
  point
• 10:27
  of
• 10:27
  the
• 10:27
  retailer
• 10:28
  to
• 10:28
  the
• 10:29
  manufacturer,
• 10:30
  distributor
• 10:31
  to
• 10:31
  the
• 10:32
  procurement
• 10:32
  section
• 10:33
  to
• 10:33
  the
• 10:33
  farmer,
• 10:34
  even
• 10:34
  to
• 10:35
  the
• 10:36
  grass
• 10:38
  planting.
• 10:39
  So
• 10:39
  through
• 10:40
  this
• 10:40
  traceability,
• 10:41
  make
• 10:41
  sure
• 10:42
  the
• 10:42
  consumer
• 10:43
  cannot
• 10:44
  worry
• 10:44
  about
• 10:44
  the
• 10:45
  products.
• 10:46
  Not
• 10:46
  only
• 10:46
  the
• 10:47
  quality,
• 10:47
  also
• 10:47
  the
• 10:48
  freshness,
• 10:49
  also
• 10:49
  the
• 10:49
  story
• 10:50
  and
• 10:50
  the
• 10:51
  efforts
• 10:51
  every
• 10:51
  people
• 10:52
  for
• 10:52
  this
• 10:52
  agriculture
• 10:53
  product
• 10:53
  products.
• 10:54
  So
• 10:54
  this
• 10:55
  kind
• 10:55
  of
• 10:55
  bring
• 10:55
  a
• 10:56
  new
• 10:56
  journey
• 10:56
  to
• 10:56
  every
• 10:57
  the
• 10:57
  consumer.
• 10:58
  Of
• 10:58
  course,
• 10:59
  they
• 10:59
  help
• 11:00
  the
• 11:00
  company
• 11:01
  improve
• 11:01
  the
• 11:02
  efficiency
• 11:02
  of
• 11:03
  the
• 11:04
  process
• 11:04
  management.
• 11:05
  Not
• 11:06
  only
• 11:06
  the
• 11:06
  inventory.
• 11:07
  Lower
• 11:08
  response
• 11:09
  speed
• 11:09
  is
• 11:10
  quicker.
• 11:11
  So
• 11:11
  just
• 11:11
  give
• 11:11
  us
• 11:12
  a
• 11:12
  monitor
• 11:13
  to
• 11:13
  monitor
• 11:13
  every
• 11:14
  step
• 11:15
  and
• 11:15
  make
• 11:15
  the
• 11:16
  organization
• 11:16
  much
• 11:17
  leaner
• 11:17
  and
• 11:18
  much
• 11:20
  fast
• 11:20
  speed
• 11:20
  to
• 11:20
  response
• 11:21
  to
• 11:21
  the
• 11:21
  customer
• 11:22
  request.
• 11:22
  Right.
• 11:22
  So
• 11:23
  is
• 11:23
  that,
• 11:23
  is
• 11:23
  that,
• 11:23
  is
• 11:24
  that
• 11:24
  an
• 11:24
  ideal
• 11:24
  or
• 11:25
  is
• 11:25
  that
• 11:25
  actually
• 11:25
  in
• 11:26
  practice?
• 11:26
  Are
• 11:26
  you
• 11:26
  guys
• 11:27
  doing
• 11:27
  that
• 11:27
  now?
• 11:28
  It's
• 11:28
  in
• 11:28
  practice,
• 11:28
  I
• 11:29
  think.
• 11:29
  Super
• 11:29
  cool.
• 11:30
  This
• 11:31
  is
• 11:31
  just
• 11:32
  one
• 11:33
  tool.
• 11:33
  But
• 11:33
  under
• 11:34
  this
• 11:34
  tool,
• 11:34
  a
• 11:35
  lot
• 11:35
  of
• 11:35
  infrastructure.
• 11:36
  We
• 11:36
  already
• 11:37
  invest
• 11:37
  the
• 11:38
  smart
• 11:39
  manufacturing
• 11:40
  we
• 11:40
  call
• 11:40
  a
• 11:40
  smart
• 11:40
  plant.
• 11:42
  We
• 11:42
  also
• 11:43
  invest
• 11:43
  the
• 11:44
  smart,
• 11:44
  you
• 11:45
  know,
• 11:45
  warehouse
• 11:46
  for
• 11:46
  this
• 11:47
  kind
• 11:47
  of
• 11:47
  the
• 11:47
  key
• 11:48
  connection
• 11:48
  milestone
• 11:49
  to
• 11:49
  help
• 11:50
  this
• 11:50
  traceability,
• 11:51
  help
• 11:51
  this
• 11:52
  QR
• 11:53
  coda
• 11:53
  be
• 11:54
  much
• 11:54
  effective.
• 11:56
  Also
• 11:57
  this
• 11:58
  quota
• 11:58
  could
• 11:59
  be
• 11:59
  a
• 11:59
  very
• 12:00
  friendly
• 12:00
  used
• 12:01
  tool
• 12:02
  to
• 12:02
  help
• 12:03
  the
• 12:03
  promotion
• 12:04
  to
• 12:04
  know
• 12:04
  the
• 12:05
  customer
• 12:05
  how
• 12:05
  to
• 12:06
  why
• 12:06
  they
• 12:06
  buy.
• 12:06
  Even
• 12:07
  during
• 12:07
  the
• 12:07
  FIFA
• 12:08
  period.
• 12:08
  We
• 12:08
  use
• 12:08
  this
• 12:09
  code
• 12:10
  jointly
• 12:11
  help
• 12:12
  all
• 12:12
  the
• 12:12
  consumer
• 12:13
  to
• 12:13
  enjoy
• 12:15
  the
• 12:15
  game
• 12:15
  to.
• 12:16
  Right,
• 12:16
  right.
• 12:19
  Listen
• 12:20
  to
• 12:20
  the
• 12:20
  other
• 12:20
  voice.
• 12:21
  Yeah,
• 12:22
  right,
• 12:22
  right,
• 12:22
  right.
• 12:23
  All
• 12:23
  right,
• 12:23
  well,
• 12:23
  we'll
• 12:23
  get
• 12:23
  you
• 12:23
  out
• 12:23
  of
• 12:24
  here
• 12:24
  on
• 12:24
  this.
• 12:24
  So
• 12:25
  my
• 12:25
  last
• 12:25
  question.
• 12:25
  There's
• 12:26
  over
• 12:26
  400
• 12:26
  companies
• 12:27
  here
• 12:27
  at
• 12:27
  CGF
• 12:28
  in
• 12:28
  Vienna.
• 12:30
  I'm
• 12:30
  curious,
• 12:31
  like
• 12:31
  what
• 12:31
  actions
• 12:32
  would
• 12:32
  you
• 12:32
  like
• 12:33
  to
• 12:33
  see
• 12:33
  the
• 12:33
  different
• 12:34
  companies
• 12:34
  commit
• 12:35
  to
• 12:35
  as
• 12:36
  a
• 12:36
  collective?
• 12:37
  I
• 12:38
  think
• 12:39
  jointly
• 12:40
  together
• 12:40
  to
• 12:40
  explore
• 12:41
  the
• 12:41
  AI
• 12:42
  optimization
• 12:42
  opportunity
• 12:43
  and
• 12:44
  also
• 12:45
  the
• 12:45
  responsibility
• 12:47
  for
• 12:47
  the
• 12:47
  AI.
• 12:48
  The
• 12:48
  after
• 12:48
  AI,
• 12:49
  what
• 12:49
  we
• 12:49
  should
• 12:50
  do
• 12:50
  for
• 12:50
  the
• 12:51
  ethics
• 12:51
  of
• 12:51
  the
• 12:52
  company,
• 12:53
  the
• 12:53
  compliance
• 12:53
  of
• 12:54
  the
• 12:54
  company.
• 12:55
  I
• 12:55
  think
• 12:55
  AI
• 12:55
  is
• 12:56
  one
• 12:56
  topic
• 12:56
  really.
• 12:57
  The
• 12:57
  second
• 12:57
  is
• 12:58
  a
• 12:58
  sustainability.
• 12:59
  Okay.
• 12:59
  I
• 13:00
  think
• 13:00
  not
• 13:00
  only
• 13:01
  the
• 13:01
  European
• 13:02
  colleague,
• 13:03
  you
• 13:03
  know,
• 13:03
  friends,
• 13:04
  also
• 13:04
  in
• 13:04
  China
• 13:05
  we
• 13:05
  do
• 13:05
  a
• 13:05
  lot
• 13:05
  of
• 13:06
  green
• 13:07
  practice.
• 13:07
  Right.
• 13:07
  So
• 13:08
  actually
• 13:08
  we
• 13:08
  totally
• 13:10
  plant
• 13:11
  100
• 13:12
  million
• 13:12
  trees
• 13:13
  in
• 13:13
  the
• 13:13
  desert
• 13:14
  area.
• 13:14
  Right.
• 13:16
  For
• 13:16
  the
• 13:16
  farming.
• 13:17
  So
• 13:18
  it's
• 13:18
  quite
• 13:18
  interesting
• 13:19
  the
• 13:19
  story,
• 13:19
  but
• 13:20
  the
• 13:20
  reason
• 13:20
  behind
• 13:21
  it
• 13:21
  today,
• 13:21
  the
• 13:22
  green
• 13:22
  story.
• 13:23
  It's
• 13:24
  a
• 13:24
  request
• 13:24
  by
• 13:24
  the
• 13:25
  consumer,
• 13:25
  by
• 13:26
  the
• 13:26
  society,
• 13:26
  by
• 13:27
  the
• 13:27
  industry.
• 13:28
  Every
• 13:29
  company
• 13:29
  should
• 13:29
  be
• 13:30
  taking
• 13:30
  its
• 13:31
  accountability
• 13:32
  to
• 13:33
  sustainability
• 13:34
  esg,
• 13:35
  transparency
• 13:36
  of
• 13:36
  the
• 13:37
  governance
• 13:38
  and
• 13:38
  also
• 13:39
  jointly
• 13:40
  work
• 13:40
  with
• 13:41
  the
• 13:41
  consumer
• 13:41
  together.
• 13:43
  So,
• 13:43
  yeah.
• 13:43
  So
• 13:43
  essentially.
• 13:44
  So
• 13:44
  you'd
• 13:44
  like
• 13:44
  to
• 13:44
  see
• 13:45
  coordination
• 13:45
  and
• 13:45
  collaboration
• 13:46
  on
• 13:46
  AI
• 13:47
  and
• 13:47
  then
• 13:47
  further
• 13:48
  on
• 13:48
  sustainability.
• 13:49
  Well,
• 13:49
  thank
• 13:49
  you
• 13:49
  very
• 13:49
  much.
• 13:50
  Thank
• 13:50
  you.
• 13:50
  Thank
• 13:51
  you
• 13:51
  for
• 13:51
  joining
• 13:51
  us.
• 13:51
  It's
• 13:51
  great
• 13:52
  to
• 13:52
  get
• 13:52
  the
• 13:52
  perspective
• 13:52
  of
• 13:53
  a
• 13:53
  Chinese
• 13:53
  manufacturer,
• 13:54
  especially
• 13:55
  one
• 13:55
  as
• 13:56
  that
• 13:56
  does
• 13:57
  so
• 13:57
  much
• 13:58
  volume
• 13:58
  in
• 13:58
  the
• 13:58
  dairy
• 13:59
  industry,
• 13:59
  as
• 13:59
  you
• 13:59
  all
• 14:00
  do.
• 14:00
  So
• 14:00
  thank
• 14:00
  you
• 14:00
  very
• 14:00
  much.
• 14:01
  Thank
• 14:01
  you
• 14:01
  to
• 14:01
  CGF
• 14:02
  as
• 14:02
  well,
• 14:03
  and
• 14:03
  to
• 14:03
  Fusion
• 14:04
  for
• 14:04
  allowing
• 14:04
  us
• 14:05
  to
• 14:05
  come
• 14:05
  in
• 14:05
  and
• 14:06
  provide
• 14:06
  all
• 14:06
  these
• 14:06
  great
• 14:07
  executive
• 14:07
  interviews
• 14:08
  to
• 14:08
  our
• 14:08
  Omnitalk
• 14:09
  audience.
• 14:09
  And
• 14:09
  as
• 14:10
  always,
• 14:10
  be
• 14:10
  careful
• 14:11
  out
• 14:11
  there.