Neuromarketing: Understanding Consumer Behavior Through Brain Science
Episode 188: Hacking the Buying BrainRead the full article here: https://smartkeys.org/neuromarketing/
In this episode of the SmartKeys podcast, we dive into the fascinating world of Neuromarketing. We discuss the startling statistic that 95% of purchasing decisions take place in the subconscious mind, meaning that most traditional marketing speaks to a part of the brain that isn't even listening.
Based on the strategic guide by Felix Römer, we explore the biology of persuasion. We analyze the Triune Brain Model, specifically focusing on the "Old Brain" (Reptilian Brain)—the ancient…
The skinny
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