Latest / Banking Transformed with Jim Marous
Reaching the Underserved: Strategies to Scale Financial Inclusion
Traditional financial institutions often view the credit-underserved market as a liability. In this episode of Banking Transformed, Michael Coleman, CMO of Credit One Bank, joins me to demonstrate how that mindset is shifting. We explore the actionable strategies banks can use to reach millions of underserved households by moving from fear-based risk avoidance to purposeful risk management.
We break down the pathway to inclusion:
• Targeted Outreach: How to leverage pre-approved offers and data-driven insights to lower barriers to entry for millions.
• Empowering Through Education: Why…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.