Get Back to Human: How to Build a Powerful Network, Team, and Community with Dan Schawbel

Entrepreneurs on Fire · Dec 17, 2018 · 40m

Dan is a New York Times bestselling author, entrepreneur, keynote speaker, and researcher. His new book is called Back to Human: How Great Leaders Create Connection in the Age of Isolation.

Top 3 Value Bombs:

1. When you're running an effective ad, you want to be testing one variable at a time so you'll know exactly what difference that variable makes.

2. The Shotgun technique: Create as many ads as you can with as many different creatives and as many different copy types, and; then test to as many different audiences as possible. You'll figure out what works really fast!

3. Everything you do…