Latest / Masters in Business / Insuring Rare and Collectible Cars and Boats with McKeel Hagerty
Transcript
- 0:02Speaker 1: Bloomberg Audio Studios, Podcasts, radio News.
- 0:08Speaker 2: This week on the podcast, another extra special guest, Mkhil
- 0:13Speaker 2: Haggerty is chairman and CEO of Haggarty Specialty Insurance.
- 0:17Speaker 1: Fascinating company. They took a little.
- 0:19Speaker 2: Niche wooden boat insure and turned it into a publicly
- 0:23Speaker 2: traded company by.
- 0:25Speaker 1: Embracing the community around.
- 0:27Speaker 2: Collector cars, trucks, boats, etc. I thought this conversation was
- 0:33Speaker 2: really quite fascinating, not just as a car guy, but
- 0:36Speaker 2: as a business guy, and I think you will also
- 0:40Speaker 2: with no further ado, my conversation with Haggarty's Mkhil Haggarty.
- 0:54Speaker 3: Mkhil Haggarty, Welcome to Bloomberg. Thanks for having me.
- 0:58Speaker 1: So let's start with your backroun.
- 1:00Speaker 2: You get a BA in English and Philosophy from Pepperdine
- 1:04Speaker 2: and then you get a master's in theology at Saint
- 1:07Speaker 2: Vladimir's Orthodox Theological Seminary.
- 1:12Speaker 3: What was the plan to become a priest? Yeah, I
- 1:14Speaker 3: kind of.
- 1:16Speaker 4: I think about my academic career in a couple of phases.
- 1:19Speaker 4: Like I was, I was an entrepreneur from the time
- 1:21Speaker 4: I was young. I had a bunch of businesses when
- 1:23Speaker 4: I was very young and thought I would go study
- 1:27Speaker 4: business in college, and I ended up falling in love
- 1:29Speaker 4: with philosophy and literature and all these things was philosophy
- 1:32Speaker 4: and English major. I was a good student, and I
- 1:36Speaker 4: thought I'd get my PhD. But I needed a little
- 1:39Speaker 4: break to work on languages and some things. And I
- 1:44Speaker 4: learned about Saint Ladimirs which is just north of New
- 1:47Speaker 4: York here. It's been kind of near Rye or Scarsdale,
- 1:51Speaker 4: and it was this incredible experience because I, you know,
- 1:54Speaker 4: I got to work on my languages. I learned a
- 1:57Speaker 4: lot about leadership actually at the ee'min area because there's
- 2:00Speaker 4: some pretty extraordinary individuals there. And then there is no
- 2:05Speaker 4: doubt about it. You are there to study to become
- 2:07Speaker 4: a priest. And while that was not my driving reason
- 2:11Speaker 4: to go there, they kind of it's a little bit
- 2:14Speaker 4: like Michael Corleoni. They kind of drag you in and
- 2:16Speaker 4: you know, before you know it, you're suddenly thinking about
- 2:18Speaker 4: becoming a priest. I didn't become a priest because then
- 2:22Speaker 4: I moved on and started my doctor work in philosophy
- 2:24Speaker 4: up in Boston and did not complete that because the
- 2:29Speaker 4: family business called and I had worked in it during
- 2:32Speaker 4: the summers up until then, and you know, with mom
- 2:34Speaker 4: and dad, my two sisters, and all of a sudden,
- 2:37Speaker 4: I found myself no longer thinking about exams and dissertation
- 2:41Speaker 4: and all those things, and thinking about this really cool business.
- 2:45Speaker 1: So let's talk.
- 2:46Speaker 2: About this this business. The hagiography is your parents, Frank
- 2:50Speaker 2: and Louise. They started Haggarty Insurance Agency in Traverse City, Michigan,
- 2:56Speaker 2: for what I never would have guessed was an actual
- 2:58Speaker 2: business elector wooden boat.
- 3:01Speaker 3: That's right, Like, is are.
- 3:02Speaker 2: There enough collector wooden boats to sustain a full business?
- 3:06Speaker 1: There is?
- 3:07Speaker 4: There are enough wooden boats to ensure to sustain a
- 3:11Speaker 4: very small family business, you know, with a few employees.
- 3:14Speaker 4: It was kind of a retirement gig for my mom
- 3:16Speaker 4: and dad. They had had a general insurance agency and
- 3:19Speaker 4: they sold that and they wanted something else to do.
- 3:22Speaker 4: And they thought, but there were a couple of principles
- 3:24Speaker 4: that were in the back of their mind, which was
- 3:27Speaker 4: they wanted a national.
- 3:28Speaker 3: Business instead of a local one.
- 3:29Speaker 4: They wanted one that was in a niche rather than
- 3:31Speaker 4: like sort of a general purpose, and they wanted one
- 3:34Speaker 4: that could have like real sustainability over a long period
- 3:37Speaker 4: of time. So wooden boats was an unoccupied business space,
- 3:40Speaker 4: so literally unmet need they found they matched the unmet
- 3:43Speaker 4: need with an interest in that underlying interest in wooden
- 3:47Speaker 4: boats and in cars. My dad was a wooden boat
- 3:50Speaker 4: vintage boat gui and also a car guy, and so
- 3:54Speaker 4: you know, this was just the fun combining the business
- 3:57Speaker 4: knowledge with a passion. And again and I kind of
- 4:01Speaker 4: all helped out when it was much smaller, and we
- 4:03Speaker 4: kind of stumbled into the car insurance business, which was
- 4:06Speaker 4: much much larger than the wooden boat business.
- 4:10Speaker 2: Even the collector car businesses orders orders of magnitude larger billions.
- 4:15Speaker 2: But let's not jump quite far that ahead. You and
- 4:20Speaker 2: your dad used to work on cars rebuilding projects. You
- 4:25Speaker 2: mentioned you had a couple of side hustles, lawnmowing things
- 4:28Speaker 2: like that.
- 4:28Speaker 3: Yeah, my apple orchard.
- 4:30Speaker 2: You spent five hundred bucks buying a nineteen sixty seven
- 4:34Speaker 2: portion nine to eleven s when you were thirteen. Yes,
- 4:39Speaker 2: like I wouldn't be allowed to buy a car at thirteen.
- 4:42Speaker 2: I was lucky I had a bike and then you
- 4:45Speaker 2: and your father rebuild this.
- 4:46Speaker 3: That's right.
- 4:47Speaker 4: I will also know it was the only really good
- 4:49Speaker 4: car deal I've ever done in my life.
- 4:50Speaker 3: So just for what it's worth was.
- 4:53Speaker 2: I'm going to assume that was the spark that started
- 4:57Speaker 2: your enthusiasm.
- 4:58Speaker 3: Yeah, it was.
- 5:00Speaker 4: You know, my dad was a do it yourself for
- 5:02Speaker 4: hobbyist restorer guy in the garage, and both my sisters
- 5:05Speaker 4: also restored cars. They were older than I was with him,
- 5:08Speaker 4: and then I was the third along and we convinced
- 5:12Speaker 4: this older gentleman in our town to sell us this
- 5:14Speaker 4: nine to eleven s for five hundred bucks. And I
- 5:17Speaker 4: had to mow an awful lot more lawns and to
- 5:19Speaker 4: sell a lot more apples out of my orchard to
- 5:21Speaker 4: buy the parts to restore the car.
- 5:23Speaker 3: But by the time I could drive it was ready
- 5:25Speaker 3: and good planning. It was great planning.
- 5:28Speaker 4: And I can tell you there was nobody in my
- 5:30Speaker 4: high school driving a Porsche, so I would sneak it
- 5:33Speaker 4: into the teacher's parking lot because no one would believe
- 5:35Speaker 4: that a studentdone. But it's also like back then in
- 5:39Speaker 4: the eighties, cars like that were not expensive. They were
- 5:42Speaker 4: not considered to be necessarily that valuable. They were just
- 5:46Speaker 4: kind of cool, older cars, and so we kind of
- 5:49Speaker 4: approached it as a family, like, hey, these are you
- 5:51Speaker 4: can get a lot of car for not a lot
- 5:53Speaker 4: of money and you can have something really fun to enjoy.
- 5:56Speaker 3: And so that was just my life growing up.
- 5:59Speaker 2: I love that three hundred sl from the fifties were
- 6:02Speaker 2: being sold at a depreciated price in the sixties and seventies.
- 6:06Speaker 3: Oh, of course, astonishing well.
- 6:07Speaker 4: The most valuable car today people will tell you it
- 6:09Speaker 4: was a Ferrari gto nineteen sixty two. They're worth, you know,
- 6:12Speaker 4: tens and tens of millions dollars, But in nineteen seventies
- 6:16Speaker 4: you could buy them for fifteen grand. There were nothing,
- 6:19Speaker 4: and now they're fifty million, sixty million dollars.
- 6:23Speaker 2: Unbelievable that that nine to eleven s you restored, still
- 6:26Speaker 2: have it.
- 6:27Speaker 3: I still have it, still drive it. Of course.
- 6:29Speaker 4: It's my first car out every season and the last
- 6:31Speaker 4: one I put away.
- 6:32Speaker 2: Wow, that's amazing. We could spend a lot of time
- 6:36Speaker 2: talking about what else you drive, and.
- 6:38Speaker 1: Like, we'll get to that later. I'm curious, when did
- 6:42Speaker 1: you first.
- 6:42Speaker 2: Realize Haggarty could become something a whole lot larger than
- 6:47Speaker 2: a niche wooden boat insurer.
- 6:50Speaker 4: But we had already started the boat or the car
- 6:52Speaker 4: business in the early nineteen nineties. I had I've had
- 6:55Speaker 4: a couple of aha moments, and this one I remember
- 6:59Speaker 4: it like we were sitting here today and it was
- 7:02Speaker 4: the fall in nineteen ninety five. I was doing my
- 7:04Speaker 4: doctoral work in Boston and we were reading Plato's Republic
- 7:08Speaker 4: in Greek. Okay, so I'm up in Boston College. We're
- 7:10Speaker 4: working on Plato's republican Greek. That's a big slog, yeah,
- 7:14Speaker 4: I can tell you. And I was trying to help
- 7:18Speaker 4: out the family business kind of from a distance. And
- 7:21Speaker 4: the challenge with insurance. It's insurance is an incredible industry.
- 7:25Speaker 4: It's stable, there's a lot more interesting stuff to it
- 7:29Speaker 4: than people think, but it is just not very sexy
- 7:32Speaker 4: to talk about it. Nobody loves talking about insurance, and
- 7:35Speaker 4: even with these big brands and stuff today, they still
- 7:37Speaker 4: don't want to talk about it very much. And so
- 7:39Speaker 4: I was literally sitting in this Plato's Republic class and
- 7:42Speaker 4: on the side of my notebook I wrote this thing like,
- 7:45Speaker 4: if we would just stop acting like an insurance business
- 7:48Speaker 4: and start acting more like a club for car owners,
- 7:52Speaker 4: it would just transformed the conversation that you're having with people,
- 7:55Speaker 4: because then you're acting more like a car person instead
- 7:57Speaker 4: of an insurance person trying to sell a car person
- 7:59Speaker 4: something thing, and I literally wrote this idea of like
- 8:02Speaker 4: turn Haggarty into a car club.
- 8:04Speaker 3: I wrote it in my notebook and I closed my notebook.
- 8:07Speaker 4: I went home that night to my apartment, and I
- 8:09Speaker 4: dropped out of my PhD program right then, and I
- 8:12Speaker 4: went home the next week.
- 8:13Speaker 1: Well, let me validate that.
- 8:16Speaker 2: Not that you need as a public company, need my validation,
- 8:19Speaker 2: full disclosure. I have a few of my cars insured
- 8:22Speaker 2: with Haggerty. I'm a member of the club. I get
- 8:25Speaker 2: the Driver's Club magazine. But it's obvious in hindsight. Oh,
- 8:31Speaker 2: of course you're going to focus on this niche that
- 8:34Speaker 2: is kind of ignored, Yes, by the major insurance companies.
- 8:38Speaker 2: How challenging was it to convince the rest of the fam, Hey,
- 8:42Speaker 2: this is.
- 8:43Speaker 1: The way to go.
- 8:45Speaker 2: We're not an insurance company selling to car collectors, where
- 8:49Speaker 2: car people satisfying a few of the box, checking a
- 8:52Speaker 2: few of their boxes.
- 8:53Speaker 3: It took me a few years. Yeah, you know, we
- 8:55Speaker 3: were a very close family.
- 8:56Speaker 4: It was really fun to work together with everybody in
- 8:58Speaker 4: those early days. I retired after kind of that late nineties.
- 9:02Speaker 4: My mom retired shortly thereafter. I was working with my sisters,
- 9:05Speaker 4: so they kind of gave me the enough rope to
- 9:09Speaker 4: go test it out that if we just changed the
- 9:11Speaker 4: dialogue and acted just we're going to build an automotive
- 9:15Speaker 4: branded business that happens to sell insurance, and we're going
- 9:18Speaker 4: to do it around this membership concept. It wasn't like
- 9:21Speaker 4: no one had ever done something like that. You know,
- 9:24Speaker 4: if you think in the early days, Triple A was
- 9:25Speaker 4: kind of like that, the Motor Club, that kind of
- 9:27Speaker 4: you know, they've they're very different than that. Now if
- 9:31Speaker 4: you were to even think of something like AARP, which is,
- 9:34Speaker 4: you know, a different sort of segment, like there is
- 9:36Speaker 4: a you know there in it. They sell a lot
- 9:39Speaker 4: of insurance and they treat this group of people USAA
- 9:42Speaker 4: serving military family people and families. It just nobody had
- 9:47Speaker 4: ever done it in a business like ours, and so
- 9:48Speaker 4: it took a little while to convince them that that
- 9:51Speaker 4: was the way to go to market and we could
- 9:53Speaker 4: change the way we were thinking. But you mentioned something
- 9:56Speaker 4: that was another piece in this which was the next aha,
- 10:00Speaker 4: next to hot was that most of these cars were
- 10:03Speaker 4: insured by the big insurance companies. So thanks State, Farm,
- 10:06Speaker 4: all State, you know today, Progressive, Geico, everybody, and you know,
- 10:11Speaker 4: we're a little company, and we had a tiny family business, like,
- 10:14Speaker 4: how the heck are you going to compete against these monsters?
- 10:17Speaker 4: And so after we got the club kind of up
- 10:19Speaker 4: and running, I realized, well, what if we just partnered
- 10:22Speaker 4: with these companies rather than competing against them, and said, look,
- 10:26Speaker 4: we're we're going to do one thing and one thing only.
- 10:28Speaker 3: We're going to be expert in these cars.
- 10:30Speaker 4: We know the customers really well, we're building a really big,
- 10:33Speaker 4: rich bunch of data, and what if we partnered with them?
- 10:37Speaker 4: And so the first big partnership like this we landed
- 10:41Speaker 4: how twenty two twenty three years ago, and that was
- 10:45Speaker 4: with all State, and all State's huge and huge company.
- 10:47Speaker 4: I knew they ensured hundreds of thousands of these cars
- 10:51Speaker 4: ago exactly lots of you know, lots of interesting things
- 10:54Speaker 4: in that company, and I convinced. I met the CEO
- 10:56Speaker 4: at the time, and just through kind of people help
- 11:00Speaker 4: connect us, and I said, look, I think I can
- 11:02Speaker 4: make you better at this one tiny little thing if
- 11:05Speaker 4: you just give us a chance. And they're still a
- 11:08Speaker 4: partner today, still grow that program grows every year. And
- 11:11Speaker 4: now we've just moved through the entire insurance industry. We've partnered,
- 11:14Speaker 4: you know, virtually with all of the big insurance companies.
- 11:16Speaker 4: And so today if you go, you know, insure your
- 11:19Speaker 4: home and your auto and everything with one of them.
- 11:22Speaker 4: But you have a vintage car, collector car, whatever you
- 11:24Speaker 4: want to call it, that usually comes to us. And
- 11:27Speaker 4: so the big scalability of the business was one show
- 11:30Speaker 4: up like a club like this member organization, to partner
- 11:34Speaker 4: rather than to compete. And if you can partner, you know,
- 11:37Speaker 4: because if you're if you're small, it's impossible to compete
- 11:41Speaker 4: against a huge company. But if you partner with them,
- 11:44Speaker 4: it changes the game.
- 11:45Speaker 2: Well, when you say it's impossible to compete, one of
- 11:48Speaker 2: the fascinating things about ensuring an old VET or an
- 11:52Speaker 2: old Portie is, you know, any of the big farms
- 11:56Speaker 2: are going to charge you fifteen hundred, twenty five hundred
- 11:58Speaker 2: a year, you guys, for all right, So I have
- 12:03Speaker 2: a sixty seven VET, which is actually my least favorite
- 12:06Speaker 2: car to drive.
- 12:07Speaker 3: I want to switch switch motor to ask.
- 12:10Speaker 2: The three but with a stick Nasau blue over white, spectacular.
- 12:16Speaker 2: But it's a pig to drive. But it doesn't matter
- 12:19Speaker 2: because I think progressive. It was like twenty two hundred,
- 12:23Speaker 2: you guys, were five hundred and change because of the data.
- 12:27Speaker 2: You guys know how often these are driven, know the value.
- 12:32Speaker 2: You know, they're really not going to get stolen. It's
- 12:34Speaker 2: pretty as much as gone in sixty seconds made it
- 12:38Speaker 2: look sexy. Everybody knows these cars they're VENs where they
- 12:44Speaker 2: are especially something rare and valuable, which the vet is not.
- 12:51Speaker 2: It's really fascinating that nobody else saw this until you
- 12:55Speaker 2: guys did.
- 12:56Speaker 1: How did the pricing model come along?
- 12:58Speaker 4: Well, it's you know, and you talked about you drive
- 13:01Speaker 4: your car, but you probably don't drive it very much.
- 13:03Speaker 4: You probably have daily drivers that you know you drive
- 13:06Speaker 4: more and you know, are less concerned about where you
- 13:08Speaker 4: park it and that sort of thing. And you know,
- 13:10Speaker 4: my late mother passed away just two years ago. I
- 13:13Speaker 4: remember asking her, even I'd ask her every year. Her
- 13:16Speaker 4: memory wasn't so great towards the end of her life,
- 13:18Speaker 4: Like Mom, what made this business special? And she would
- 13:21Speaker 4: just say, because people take good care of their toys,
- 13:24Speaker 4: of course, And that is the core emotional nugget of
- 13:27Speaker 4: this business. You know, people have a toy, they spent
- 13:30Speaker 4: real money on it, and they take good care of it.
- 13:32Speaker 4: And wherever there is care, there is better insurance risk.
- 13:35Speaker 4: So you can charge less. You charge less, you know,
- 13:38Speaker 4: you can build marketing around that. You can get a
- 13:40Speaker 4: little bit of momentum, but not just a little less.
- 13:43Speaker 4: It's not like all beating them by ten percent. It's
- 13:45Speaker 4: a fraction of what you pay for regular insurance. Well right,
- 13:49Speaker 4: And look, you're the typical sixty seven Corvette owner probably
- 13:53Speaker 4: drives that car one thousand, maybe fifteen hundred miles a year,
- 13:55Speaker 4: some years less some years.
- 13:57Speaker 2: I have half the guys in my car group, and
- 14:00Speaker 2: they're almost old guys, but not not exclusively. Some of
- 14:05Speaker 2: these guys have ten twenty thirty cars exactly, So if
- 14:08Speaker 2: they're driving a car, it's something different.
- 14:12Speaker 1: Maybe they're putting five hundred miles a year on.
- 14:14Speaker 3: Each car at most.
- 14:16Speaker 4: So like one of the things you asked about pricing,
- 14:18Speaker 4: So not only is the pricing on the physical car
- 14:21Speaker 4: less expensive with us on the liability too. And it's
- 14:24Speaker 4: exactly to that point. You can only drive one car
- 14:26Speaker 4: at a time. Liability follows the person, not the car.
- 14:30Speaker 4: And so we had a ad very early on in
- 14:33Speaker 4: the program.
- 14:33Speaker 3: We had it.
- 14:34Speaker 4: There was a now late collector out in the Pacific
- 14:37Speaker 4: Northwest with over two thousand cars, and we sat and
- 14:40Speaker 4: we put a name his face on one of our ads,
- 14:42Speaker 4: and he said, here's Harold LeMay, our worst nightmare because
- 14:45Speaker 4: he has two thousand cars, but we charge him only
- 14:48Speaker 4: one time for liability.
- 14:50Speaker 1: So how do you is that a fleet insurance?
- 14:52Speaker 3: How do you do something like that?
- 14:53Speaker 2: Like if someone has more? And I think the line
- 14:58Speaker 2: I heard about tattoos lies to cars. Two tattoos is
- 15:02Speaker 2: either too few or too many, And if you have
- 15:05Speaker 2: half a dozen or a dozen cars, it's probably too
- 15:08Speaker 2: many to manage yourself, but too few to hire a
- 15:11Speaker 2: full time jay Leno like guy to run it.
- 15:16Speaker 4: Most people are space limited, right, If they have enough
- 15:18Speaker 4: money to be into it, they end up buying everything
- 15:21Speaker 4: that they can afford and still store.
- 15:23Speaker 1: Right, So the store is the pastoragt.
- 15:25Speaker 2: I'm waiting for permission to build a garage, a detached
- 15:29Speaker 2: garage as opposed to my building garage, and that if
- 15:35Speaker 2: that gets approved by the town, that's going to be
- 15:37Speaker 2: both dangerous and expensive.
- 15:39Speaker 3: Well I'm gonna love it though, because then.
- 15:42Speaker 2: Because that's six more cars storage for you guys. Really
- 15:46Speaker 2: really interesting. Coming up, we continue our conversation with Mkhil
- 15:50Speaker 2: Haggerty CEO of the specialty insurance firm, talking about how
- 15:56Speaker 2: he built the company into a one and a half
- 15:59Speaker 2: billion dollar revenue driver.
- 16:01Speaker 1: I'm Barry Ridults. You're listening to Masters in Business.
- 16:05Speaker 2: On Bloomberg Radio. I'm Barry Ridults. You're listening to Masters
- 16:09Speaker 2: in Business on Bloomberg Radio. My extra special guest this
- 16:12Speaker 2: week is Mkhil Haggerty. He is the chairman and CEO
- 16:16Speaker 2: of Haggarty Collector Car Insurance. The farm insures every collectible
- 16:22Speaker 2: vehicle and a handful of boats for more than almost
- 16:26Speaker 2: three million collectors. So twenty twenty five revenues of one
- 16:31Speaker 2: point five billion, one point three billion in written premium,
- 16:36Speaker 2: a record three hundred and seventy one thousand new members,
- 16:40Speaker 2: net income plus ninety one percent. This is a real
- 16:44Speaker 2: publicly traded company hgt Y.
- 16:47Speaker 4: Yes, wow, that used to have hair when we started
- 16:50Speaker 4: all of that, But I you know it, things are
- 16:53Speaker 4: going well.
- 16:54Speaker 2: So I guess if you're not pulling your hair out
- 16:57Speaker 2: of your head, you're you're not public. Let's talk about
- 17:02Speaker 2: how you've driven this. One of the interesting insights that
- 17:07Speaker 2: seems to have shaped your strategy was that collective cars
- 17:11Speaker 2: aren't just financial assets. Their emotional assets, you described them
- 17:15Speaker 2: as favorite toys. How did that shape how the firm developed?
- 17:21Speaker 3: Well?
- 17:21Speaker 4: And we started in the simplest possible way, which we
- 17:24Speaker 4: were an insurance agency. You know, you might have mentioned
- 17:26Speaker 4: that even early in the first intro, and that's true.
- 17:30Speaker 4: That's the easiest way to kind of get into one
- 17:31Speaker 4: of these things. You know, as I mentioned, we started
- 17:34Speaker 4: with kind of a specialty product, which was ensuring special cars.
- 17:37Speaker 4: The product, you know, the insurance policy forms were unique
- 17:41Speaker 4: or pricing.
- 17:41Speaker 3: We had a unique approach. We had this driver's.
- 17:44Speaker 4: Club model that you started really helping that compounding aspect
- 17:48Speaker 4: of it.
- 17:49Speaker 3: But one of the big.
- 17:50Speaker 4: Pieces that I guess I dreamed of is that if
- 17:53Speaker 4: we actually started taking real risk and became the insurance
- 17:56Speaker 4: company itself, not just an agency selling policies for somebody yeltse,
- 18:01Speaker 4: it would be the same customer coming in, but we'd
- 18:04Speaker 4: have so much more of a chance to you know,
- 18:06Speaker 4: really build a revenue behind it.
- 18:08Speaker 3: So the other big piece.
- 18:10Speaker 4: After, you know, if my first aha was driver's club,
- 18:13Speaker 4: second AHA was you know, really realizing we needed a
- 18:16Speaker 4: partnership rather than to compete with the big insurance companies.
- 18:18Speaker 3: It was how do we start taking risk?
- 18:21Speaker 4: So that that's been a multi multi year, really decade
- 18:24Speaker 4: long journey that we started in twenty seventeen, got that
- 18:28Speaker 4: up and running, and it was really a big key
- 18:31Speaker 4: piece of how we went public in twenty twenty one,
- 18:33Speaker 4: and that is that we were going to you know,
- 18:35Speaker 4: we had everybody knew we had a unique angle on
- 18:38Speaker 4: this market, that our economics looked great in the business,
- 18:42Speaker 4: but that we could realize even that much more. And
- 18:45Speaker 4: so that's really been the next big piece of all
- 18:47Speaker 4: of this, and it all kind of compounds on itself
- 18:50Speaker 4: because if you in Sure Car, you we use the
- 18:55Speaker 4: club to kind of engage people. You know, you mentioned
- 18:58Speaker 4: reading the Hager Driver's Club magazine. I mean that is
- 19:00Speaker 4: that is by the way, I don't think the word
- 19:02Speaker 4: insurance is mentioned in that magazine.
- 19:04Speaker 3: It's a car magazine and.
- 19:06Speaker 1: The Cars and Roads.
- 19:07Speaker 4: Really yes, and it is the now highest circulation car
- 19:11Speaker 4: magazine in the world.
- 19:12Speaker 2: No, kid, I did not know that. That's really that's
- 19:15Speaker 2: really interesting. So the evolution from insurance to an automotive
- 19:20Speaker 2: lifestyle brand goes beyond the club membership, goes beyond the magazine, events, auctions,
- 19:28Speaker 2: valuation data.
- 19:31Speaker 1: Walk us through how that all evolved.
- 19:33Speaker 3: Yeah, I think, and I was.
- 19:35Speaker 4: I was a big fan of car magazines as a
- 19:37Speaker 4: big fan of automotive media. I mean that's how I
- 19:39Speaker 4: read my way into understanding the car world and going
- 19:42Speaker 4: to events. So and I always remember somebody told me
- 19:46Speaker 4: once that if you're gonna, if you're gonna go into
- 19:47Speaker 4: a niche business that you're really proud of, you kind
- 19:50Speaker 4: of need to have. You need to have the high
- 19:52Speaker 4: ground on your side. And for me, the high ground
- 19:54Speaker 4: was if I could have a media property that where
- 19:57Speaker 4: we would you know, kind of have that intellectual high
- 20:00Speaker 4: that would help.
- 20:01Speaker 3: The other piece is the data aspect of it.
- 20:04Speaker 4: When I was, you know, growing the business and the team,
- 20:07Speaker 4: you know, we have incredible teams. We're out there trying
- 20:09Speaker 4: to figure it out. Valuing these cars was so tricky
- 20:12Speaker 4: because there was a lot of opinions about what cars
- 20:15Speaker 4: were worth, but not a lot of really good data.
- 20:18Speaker 4: And so, you know, as we were investing in the
- 20:20Speaker 4: media pieces talking about cars and entertaining people, we built
- 20:24Speaker 4: the data resources. We call it our Automotive Intelligence Group.
- 20:28Speaker 4: We have by far the richest sets of data about
- 20:31Speaker 4: how to value these things. And it's down to that
- 20:33Speaker 4: VIN or serial number you know, you mentioned how does
- 20:36Speaker 4: a big insurance.
- 20:37Speaker 3: Company, you know, why didn't they do it?
- 20:39Speaker 4: And I remember this conversation years ago in one of
- 20:42Speaker 4: those partner discussions where I mentioned the CEO as a
- 20:44Speaker 4: car guy, really wanted to kind of compete with us,
- 20:47Speaker 4: wasn't sure if you wanted to partner with us, And
- 20:49Speaker 4: I said, well, do you know what a nineteen sixty
- 20:51Speaker 4: nine Camaro is? And he said, I sure, do you
- 20:54Speaker 4: know he's kind of pretty happy with himself.
- 20:56Speaker 3: And I said, you may not know that.
- 20:59Speaker 4: In nineteen sixteen and the Camaro came in one hundred
- 21:01Speaker 4: and forty seven different variants, and that year the least
- 21:05Speaker 4: expensive one was worth about eleven grand and the most
- 21:08Speaker 4: valuable one was worth about one point one million. And
- 21:11Speaker 4: you can't tell the difference by looking at them from
- 21:13Speaker 4: the outside. You have to understand what that serial number is.
- 21:16Speaker 4: And I said, we built a patented serial number decoder
- 21:19Speaker 4: for all cars pre nineteen eighty one so that we
- 21:21Speaker 4: could understand our universe and start providing that data. And
- 21:25Speaker 4: that's why our partners like us. But it's real asset
- 21:28Speaker 4: to have that kind of data to and then build
- 21:30Speaker 4: on it every year. You know, you mentioned three hundred
- 21:32Speaker 4: and seventy one thousand new customers. We'll do quite a
- 21:34Speaker 4: bit more than that in twenty twenty six. That those
- 21:37Speaker 4: are all just it's not just insurance or revenue, it's
- 21:39Speaker 4: also data coming our way.
- 21:40Speaker 3: What are people buying, what are they insuring them for?
- 21:43Speaker 3: What do they sell?
- 21:44Speaker 4: You know, when somebody sells a car, it's also a
- 21:46Speaker 4: data point, and so for us that that kind of
- 21:49Speaker 4: data piece. And again it's all a big not just
- 21:53Speaker 4: because I'm a car person. I view it as a flywheel.
- 21:56Speaker 4: It's a flywheel and it all kind of spins, and
- 21:58Speaker 4: insurance is a beautiful thing, but the rest of it
- 22:00Speaker 4: speeds up the flywheel.
- 22:01Speaker 2: Yeah, to say the very least. So the valuation tools
- 22:04Speaker 2: you have are really interesting. The bull market list you
- 22:08Speaker 2: have has become very influential. I actually reference some of
- 22:12Speaker 2: your valuation tools in a chapter on my book on
- 22:18Speaker 2: selection bias.
- 22:20Speaker 3: Every time some.
- 22:21Speaker 2: Car goes for a new record high, there's always a
- 22:24Speaker 2: bunch of media coverage and they talk about, look at
- 22:26Speaker 2: what a great investment this is, and it's like, no,
- 22:29Speaker 2: that's all survivorship.
- 22:30Speaker 1: I show me the other ten. Don't show me what was.
- 22:33Speaker 2: The best car of the past fifty years. What car
- 22:35Speaker 2: are you going to buy now to put away for
- 22:37Speaker 2: the next fifty years. That's a much harder question. You
- 22:40Speaker 2: don't know the answer, but your valuation tools have been
- 22:44Speaker 2: really helpful that sort of stuff.
- 22:46Speaker 1: How did you build that capabilities?
- 22:48Speaker 2: It simply just hey, every data point we come across
- 22:52Speaker 2: from clients, we're going to suck into a database and figure.
- 22:56Speaker 3: Out that was exactly it.
- 22:57Speaker 4: I mean, if most media outlets that weren't part of
- 23:02Speaker 4: our world, if they were covering the space, they were
- 23:05Speaker 4: using a lot of anecdotal information kind of dealer fed information,
- 23:09Speaker 4: or just looking at public auctions. And I love public
- 23:11Speaker 4: auctions too, Like you can learn a lot from watching
- 23:14Speaker 4: what all the different auction companies do. And now with
- 23:16Speaker 4: so many good online places, it's like even more data.
- 23:20Speaker 4: But what we realized with our scale is like we
- 23:22Speaker 4: just had way more data points than all of that
- 23:25Speaker 4: because again, people buying cars and sharing them with us,
- 23:28Speaker 4: adding to leting, it was just this big flow. And yeah,
- 23:32Speaker 4: it took a lot of people a lot smarter than
- 23:34Speaker 4: than I am, to build all the you know, the
- 23:36Speaker 4: not just the database stuff, but the analytics capability around it.
- 23:40Speaker 3: And now with AI it's even better.
- 23:42Speaker 4: And then as we started realizing we could get other
- 23:45Speaker 4: data sources that help us validate even more, not just
- 23:48Speaker 4: in the US, but outside of the US. It's really
- 23:51Speaker 4: been a fun part of the business. It's I'll tell
- 23:54Speaker 4: you what there's it's a smart team and I love
- 23:57Speaker 4: learning from them.
- 23:58Speaker 3: They teach me stuff every day that I need to know.
- 24:00Speaker 2: So you mentioned auctions and online auctions in addition to
- 24:05Speaker 2: Bring a Trailer and cars and Bids and Peak Car,
- 24:09Speaker 2: you guys are now going to get into online auctions
- 24:13Speaker 2: for your client's cars or you just partner.
- 24:16Speaker 4: With Oh no, no, we have a Hagardy marketplace platform which
- 24:19Speaker 4: is uh online auctions.
- 24:23Speaker 2: And then you've had online classifying classify time. How How
- 24:27Speaker 2: rapidly is the auction side growing.
- 24:29Speaker 3: It's growing rapidly.
- 24:31Speaker 4: I mean, we just we have such a supply that
- 24:34Speaker 4: you we have a lot. We have way more supply
- 24:37Speaker 4: than than you think. And if you think about some
- 24:39Speaker 4: of those other great companies like Bring a Trailer's been
- 24:41Speaker 4: such a darling in this space. Cars and Bids the
- 24:44Speaker 4: number two in the US. But there's a supply and
- 24:47Speaker 4: demand balance that everybody has to strike because if you
- 24:51Speaker 4: flood a digital marketplace with too much supply, then the
- 24:54Speaker 4: bidders go away, and so you and if the bidders
- 24:57Speaker 4: go away, then nobody's happy. The bidders won't put their
- 24:59Speaker 4: cars on it. So it's this it's a fast build,
- 25:02Speaker 4: but it's steady. That the live auction side of the
- 25:05Speaker 4: business brought Arrow, which was an acquisition we did after
- 25:09Speaker 4: going public. That's a remarkable business because I had followed
- 25:13Speaker 4: that industry for a long time around the world. But
- 25:16Speaker 4: it's all about getting the right team, and in my mind,
- 25:19Speaker 4: because I'm very protective of our brand and our reputation,
- 25:23Speaker 4: we had to have the kind of team that wasn't
- 25:25Speaker 4: prepared to build the number one live auction business, but
- 25:27Speaker 4: they have to do it in a way that I'm
- 25:29Speaker 4: proud of because and I'm not saying that, you know,
- 25:31Speaker 4: it's all good or bad, but I wanted to be
- 25:35Speaker 4: I wanted to be very proud of the outcome because
- 25:38Speaker 4: things will go wrong. You have to make things right
- 25:39Speaker 4: for customers. Sometimes cars that people bring to you to
- 25:44Speaker 4: sell aren't described exactly as they actually are, and you
- 25:48Speaker 4: have to find that out and politely tell them, well,
- 25:50Speaker 4: I'm not sure this is a million dollar car it's
- 25:52Speaker 4: one hundred thousand dollars car, and you know, sorry, if
- 25:55Speaker 4: you wanted us to sell for one hundred thousand, we will,
- 25:58Speaker 4: but we're not selling it for a million because it's
- 26:00Speaker 4: our reputation too. And so again, the way I think
- 26:04Speaker 4: about it now is most people come to us to
- 26:07Speaker 4: ensure a car, then they buy the membership thing, and
- 26:11Speaker 4: we engage them and do media and a lot of
- 26:12Speaker 4: fun stuff, invite them to our events, and about every
- 26:15Speaker 4: seven years on average, somebody buys or sells a car,
- 26:18Speaker 4: and that's where I want to be there and present
- 26:20Speaker 4: in their minds so that we help them on that
- 26:22Speaker 4: transactional side.
- 26:24Speaker 3: And plus you've.
- 26:25Speaker 4: Probably been to auctions or watched them on television. Is
- 26:28Speaker 4: they're fun, Like car auctions are super fun. You know,
- 26:31Speaker 4: it's live, it's viber, and it's interesting. Sometimes there's multimillion
- 26:35Speaker 4: dollar cars up there selling that you can't even believe
- 26:37Speaker 4: anybody would pay multimillion dollars for this car, And we
- 26:41Speaker 4: do that too. I mean, that's why we have brought
- 26:43Speaker 4: Arrow and we connect it with some of our concore events.
- 26:45Speaker 3: In many cases they're around the world. We just had our.
- 26:49Speaker 4: Broad Arrow auction at the Concourse so at Villadeste, the
- 26:53Speaker 4: Villadesta Concourse, So Delagonza, and that was a really successful
- 26:56Speaker 4: sale and super cool place to have an auction right
- 26:59Speaker 4: on Lake Como in Italy, and Italy looks beautiful.
- 27:02Speaker 2: You've been a judge at Pebble Beach for a while.
- 27:07Speaker 3: I know this five years. I think this is my
- 27:09Speaker 3: twenty five wow.
- 27:10Speaker 2: And I know there was an affiliation with one of
- 27:12Speaker 2: the local concourses here.
- 27:13Speaker 3: Maybe it's Grantwich Greenwich Cheah. That is an event we own,
- 27:16Speaker 3: so we produced that just recently.
- 27:18Speaker 2: So yeah, that's ah, it's too close to a holiday weekend.
- 27:22Speaker 3: Otherwise I would be there. Oh you gotta come.
- 27:25Speaker 2: It's I'm usually out at the beach on Memorial Day.
- 27:28Speaker 2: We agon but but we'll circle back to that. I'm
- 27:33Speaker 2: also a big fan of your YouTube channel. I really
- 27:37Speaker 2: like Jason Camiz's work. I've learned a lot about cars
- 27:40Speaker 2: that I think I know and then he does a
- 27:42Speaker 2: deep dive into a particular model and I'm like, I
- 27:46Speaker 2: didn't know that about the Toyota Supra.
- 27:48Speaker 1: Who would have Who would have guessed?
- 27:51Speaker 2: How did YouTube become such a major part of your brand?
- 27:55Speaker 4: Well, it's it's one of the well it's really the
- 27:58Speaker 4: de facto platform for people watching kind of introductory level
- 28:03Speaker 4: automotive content. And obviously lots of brands are putting stuff
- 28:07Speaker 4: out there. But what we realized is if you think
- 28:11Speaker 4: about the big sort of arc of how people have
- 28:14Speaker 4: learned about or consumed automotive media, where it's shifted since
- 28:18Speaker 4: the nineties was magazines were you know, the main platform
- 28:21Speaker 4: for a long time. Then when you got you know,
- 28:24Speaker 4: the first dedicated cable network, which was Autoweek speed Vision,
- 28:29Speaker 4: you got some of those you started seeing auctions on there.
- 28:32Speaker 4: But then a lot of that content started migrating to YouTube.
- 28:36Speaker 4: But what I wanted to do was do it like
- 28:38Speaker 4: as the same high quality like we were doing in
- 28:40Speaker 4: the magazine, so higher total pros shoot the stuff really well,
- 28:45Speaker 4: you know, great cameras, great locations, all of that stuff.
- 28:48Speaker 2: It is obvious high production value. Like there are a
- 28:52Speaker 2: lot of YouTube channels that are kind of interesting cars
- 28:55Speaker 2: or otherwise, but the appeal has always been two iPhones
- 29:01Speaker 2: and a wireless mic and a go bro tobbles Go
- 29:05Speaker 2: Bro Right. I've seen a bunch of channels that they're
- 29:09Speaker 2: they're using these not necessarily the go pros.
- 29:15Speaker 1: Uh, you guys, really.
- 29:16Speaker 2: Put a lot of thought and a lot of time,
- 29:18Speaker 2: effort and money into them.
- 29:19Speaker 3: Well, we do.
- 29:19Speaker 4: And they're not all just drag races. Nothing wrong with
- 29:22Speaker 4: drag races. I like them too. It kind of is
- 29:24Speaker 4: a it's a kind of data point about what makes
- 29:26Speaker 4: a car cool. But I think Jason just takes it
- 29:28Speaker 4: to a whole new level. For example, we also have
- 29:31Speaker 4: a you know, one of our one of our shows,
- 29:33Speaker 4: and by the way, we also have you know, we
- 29:34Speaker 4: have a fast channel on Samsung TV, on on Amazon Prime.
- 29:38Speaker 4: You know, our content is available out there like a
- 29:40Speaker 4: digital television show. Our Barnfine Hunter show for years, you've
- 29:46Speaker 4: probably seen it, which is, you know, this incredible talent
- 29:49Speaker 4: in Tom Cotter going around and finding great cars in
- 29:52Speaker 4: barns and kind of doing the big reveal like an
- 29:55Speaker 4: antiques road show kind of concept, but in the garage
- 29:58Speaker 4: rather than brought to some studios.
- 29:59Speaker 3: Some and people like it.
- 30:01Speaker 4: There's like some interesting fascination with the US television audience
- 30:06Speaker 4: of finding the treasure in the garage and don't you
- 30:09Speaker 4: wish it was you who found it?
- 30:11Speaker 3: And I find them fascinating.
- 30:13Speaker 4: We even you may have seen one of the shows
- 30:16Speaker 4: we produced for a long time they're kind of winding down.
- 30:18Speaker 4: But it was called Redline Rebuild, and it was where
- 30:21Speaker 4: we would do these time laps rebuilding of an engine,
- 30:24Speaker 4: where you know, you take a big, dirty engine apart
- 30:27Speaker 4: and it would all kind of like appear to assemble
- 30:28Speaker 4: itself on an engine stand and then it would start
- 30:32Speaker 4: and just it was mesmerizing.
- 30:34Speaker 1: That's the word I was about.
- 30:36Speaker 2: Yeah, there's another channel that does the same thing with
- 30:42Speaker 2: old watches, oh and rebuilds them. And it's the same
- 30:46Speaker 2: sort of why this is so fascinating, Yes, as Redline,
- 30:49Speaker 2: it's the exact same same thing. Coming up, we continue
- 30:53Speaker 2: our conversation with Nikhil Haggerty, CEO and chairman of Haggarty's
- 30:57Speaker 2: Specialty Insurance, discussing the electric car community.
- 31:01Speaker 1: Today. I'm Barry Ridults.
- 31:03Speaker 2: You're listening to Master's Business.
- 31:05Speaker 1: On Bloomberg Radio. I'm Barry Ridults.
- 31:08Speaker 2: You're listening to Masters in Business on Bloomberg Radio. My
- 31:12Speaker 2: extra special guest today is Mikhail Hagerty. He is the
- 31:15Speaker 2: CEO and chairman of the namesake specialty insurance company specializing
- 31:21Speaker 2: in collectible cars automotive everything from cars, truck's, military vehicles,
- 31:28Speaker 2: including classic wooden boats are those old Chriscraft or are
- 31:33Speaker 2: there some other brands that make the way.
- 31:35Speaker 4: Chris Craft and Century were the two big manufacturers in
- 31:38Speaker 4: the United States. There were sort of some more boutique
- 31:41Speaker 4: brands like Garwood and Hackercraft, which were really high end craft.
- 31:47Speaker 3: I've Hackercraft. Those are big, tend to be a little bigger, right,
- 31:50Speaker 3: a little bit.
- 31:50Speaker 4: Bigger, triple cockpit kind of style boats for those who
- 31:54Speaker 4: are really into the artisanal cheese of the of the
- 31:57Speaker 4: boat world.
- 31:58Speaker 3: I love the Canadian brand so well.
- 32:02Speaker 4: There was a whole group of really fine boat builders
- 32:04Speaker 4: up there, Manette, Shield, Barnes, Gravett, brands that most Americans
- 32:10Speaker 4: would not know of. But if you ever get a
- 32:12Speaker 4: chance to go up to like the Muskoka Lakes, which
- 32:14Speaker 4: is just north of Toronto, it's they're just exquisite, like
- 32:19Speaker 4: beautifully built boats. They're like considered national treasures up there,
- 32:23Speaker 4: so you don't see many of them in the US.
- 32:26Speaker 3: But that's that's just spent. That was part of my upbringing.
- 32:28Speaker 4: Like when when we were my mom and dad were
- 32:30Speaker 4: building the boat business and I was a teenager of
- 32:32Speaker 4: a Psychi We're going to going a boat show, going
- 32:35Speaker 4: to Canada, going to Lake Tahoe going to the finger Lakes.
- 32:37Speaker 3: That's so interesting.
- 32:38Speaker 2: I took some friends to the boat show last year
- 32:43Speaker 2: and the new chrisscrafts are shockingly beautiful, like they have
- 32:48Speaker 2: aged into modernity really well. Like it's almost like a
- 32:53Speaker 2: retro modes because it's very contemporary and very modern, but
- 32:59Speaker 2: clearly design language from way back when. Yeah.
- 33:02Speaker 4: There, I think it's a little bit like that Hinckley
- 33:04Speaker 4: crowd where they're trying to find a retro modern boat
- 33:07Speaker 4: but with kind of retro looks and.
- 33:10Speaker 3: So love it.
- 33:11Speaker 2: So let's let's let's keep this on cars away from boats.
- 33:16Speaker 2: And there's a quote of yours that I have to
- 33:19Speaker 2: start with because it's I really like it. The best
- 33:22Speaker 2: piece of advice is to buy the car you want
- 33:25Speaker 2: to drive, and then buy the best example you can afford.
- 33:30Speaker 2: This may sound obvious, but not all vintage cars drive
- 33:34Speaker 2: the way people hope they would. So there's nothing in
- 33:38Speaker 2: that I disagree with discuss.
- 33:41Speaker 4: Yeah, I think there's so many people that they they
- 33:44Speaker 4: envision someday when they have that little bit of extra resources.
- 33:48Speaker 4: You know, that's going to be my toy. I want
- 33:50Speaker 4: to get into the car world. And if they weren't
- 33:52Speaker 4: one hundred percent in this their whole life, or they
- 33:55Speaker 4: you know, their parents weren't into it, or you didn't
- 33:57Speaker 4: have an uncle or somebody in your life who elects
- 33:59Speaker 4: you drive in these things. I often recommend people try
- 34:03Speaker 4: to get a chance to drive what you think you want,
- 34:06Speaker 4: because the older cars do drive very differently. Yes, and
- 34:09Speaker 4: even if you think of say muscle cars from the sixties,
- 34:12Speaker 4: they were very fast. I mean, these are cars that
- 34:14Speaker 4: are in a straight line and a straight line a
- 34:16Speaker 4: lot of power. They do not stop or turn as
- 34:19Speaker 4: well as you think, and you just have to get
- 34:22Speaker 4: used to that. I mean, I love cars of all generations.
- 34:25Speaker 4: I love driving very early cars. I have some newer cars,
- 34:29Speaker 4: and I always just have to kind of center myself
- 34:31Speaker 4: when I get behind the wheel, to remember, like, okay,
- 34:34Speaker 4: this is this is not a this is not my
- 34:36Speaker 4: Porscha techon, which is you know, like this incredible piece
- 34:40Speaker 4: of technology, you know, electric car. It's a vintage internal
- 34:44Speaker 4: combustion car with funky brakes, and you have to be
- 34:46Speaker 4: ready for it. So I always recommend people drive them
- 34:50Speaker 4: and recognize that maybe it had air conditioning, maybe the
- 34:54Speaker 4: air conditioning doesn't work, it doesn't matter like roll down
- 34:58Speaker 4: the window and to enjoy yourself.
- 35:01Speaker 3: Manually, manually.
- 35:02Speaker 1: And I tell the story the vet the sixty seven.
- 35:06Speaker 1: It's a lap break. Lap belts is not a three
- 35:09Speaker 1: point belt.
- 35:10Speaker 2: They couldn't be bothered to put a passenger side mirror on, no,
- 35:14Speaker 2: because you know, what do you what are you need
- 35:15Speaker 2: to see?
- 35:16Speaker 1: And the steering is just beastly.
- 35:19Speaker 2: But I also like the concept of buy the best
- 35:22Speaker 2: example you can afford. And I find myself constantly saying
- 35:26Speaker 2: to people a cheap asst In Martin is the most
- 35:29Speaker 2: expensive car you could possibly buy.
- 35:33Speaker 1: But people don't really really get that.
- 35:35Speaker 4: Yeah, and they're you know, look different, different eras of
- 35:38Speaker 4: cars come with their own challenges sometimes, you know, I
- 35:41Speaker 4: think as as we're seeing this onslaught of new generations
- 35:47Speaker 4: coming in and wanting to buy slightly newer cars. I mean,
- 35:49Speaker 4: it's sixty whatever percent of all of our you know,
- 35:53Speaker 4: new quotes and new cars coming into the space are
- 35:55Speaker 4: all like relatively newer cars. Car know, nineteen eighties, nineties,
- 35:58Speaker 4: two thousands cars. Some of those cars, for example, it
- 36:01Speaker 4: may not be a mechanical issue that can drive you
- 36:04Speaker 4: a little crazy, it's an electrical issue that will drive
- 36:06Speaker 4: you a little crazy if you think of, you know,
- 36:09Speaker 4: some of the screens and the CD players and all
- 36:12Speaker 4: the little control things that back in nineteen ninety whatever
- 36:15Speaker 4: was you know, the biggest whizbang feature. Well, it doesn't
- 36:18Speaker 4: work so well anymore. The car runs fine, but you
- 36:21Speaker 4: know you're not going to be able to use the
- 36:23Speaker 4: antiquated NAV system. I just tell people like, it'll relax,
- 36:27Speaker 4: it's fine, and you know, enjoy the car.
- 36:30Speaker 3: Drive it. You know, all my kids I always asked, like,
- 36:32Speaker 3: well does the radio work in this thing.
- 36:34Speaker 4: I'm like, I have no idea, it's never been on.
- 36:37Speaker 4: I'm there to drive, and it's such a fun activity.
- 36:41Speaker 4: As you know, they've gone, just enjoy it, enjoy driving
- 36:44Speaker 4: a car for pleasure. And I also tell one, you know,
- 36:49Speaker 4: the first thing I tell people who's sort of new
- 36:50Speaker 4: to the space, like, well, I want to take it
- 36:52Speaker 4: out to dinner, And I'm like, make sure you take
- 36:54Speaker 4: it out during the day first a few times, because
- 36:57Speaker 4: sometimes cars leave you in the restaurant parking lot at night.
- 37:02Speaker 4: So people, if you drive them, and I'm like, because
- 37:04Speaker 4: I'm not sure I'm going to get home.
- 37:06Speaker 2: If you're if you're used to modern cars, you will
- 37:09Speaker 2: be shocked at how terrible the headlights are on Forget
- 37:14Speaker 2: sixties eighties era's car.
- 37:16Speaker 1: Those were not really great headlights.
- 37:19Speaker 3: They weren't great. They're not dangerous or anything. You just
- 37:21Speaker 3: have to be aware that they don't have all the
- 37:23Speaker 3: modern technology.
- 37:24Speaker 2: Well, when all the headlights were that way, you just said,
- 37:28Speaker 2: this is what the lighting is and you had to
- 37:30Speaker 2: be aware of it.
- 37:30Speaker 3: That's right.
- 37:31Speaker 2: It's when you go backwards, you take a lot of things.
- 37:34Speaker 2: For forget the blind side warnings and the backup cameras.
- 37:38Speaker 2: Just your expectation of field of vision is so different.
- 37:43Speaker 2: So so let's.
- 37:44Speaker 3: It's a different kind of attention driving.
- 37:46Speaker 1: A yeah car, it's much more focused.
- 37:48Speaker 4: It's more focused, and I love it, and you know,
- 37:51Speaker 4: I encourage people, you know, just try it out.
- 37:53Speaker 3: It's a it's a great experience.
- 37:55Speaker 2: So, so, what are some of the bigger trends you're
- 37:58Speaker 2: seeing in collecting what what's changing these days?
- 38:02Speaker 4: Well, again, big big story, you know, contrary to know
- 38:05Speaker 4: data that we were reading a few years ago, is
- 38:07Speaker 4: the next generations are absolutely into cars.
- 38:09Speaker 3: They like them.
- 38:10Speaker 4: They're just into different kind of cars than our parents were.
- 38:13Speaker 3: We were.
- 38:13Speaker 2: Probably, Well, doesn't every generation sort of lust after the
- 38:17Speaker 2: cars from the high school parking lot.
- 38:19Speaker 3: I think that's right, they did, and they're different.
- 38:21Speaker 4: And I'm one of my little cottage industry things that
- 38:24Speaker 4: I do is if I remember driving anywhere near a
- 38:26Speaker 4: high school parking lot, I look to see where the
- 38:29Speaker 4: young car people park their cars, and they usually park
- 38:33Speaker 4: them in the back of the parking lot and not
- 38:34Speaker 4: up near the school, and they all park next to
- 38:36Speaker 4: each other. So then go hang out afterwards. And what
- 38:38Speaker 4: you're going to see right now of a butt with
- 38:40Speaker 4: the seventeen and eighteen year old's car people in these
- 38:43Speaker 4: high schools is you know, you're going to see BMW's,
- 38:47Speaker 4: You're going to see Audi's, You're going to see some
- 38:49Speaker 4: you know, various performance Japanese cars. You know, you're not
- 38:51Speaker 4: going to see anything fancy. They can't afford them, but
- 38:54Speaker 4: that's the cars they're starting with. Trucks are, of course
- 38:57Speaker 4: another big entry point and it's another another huge trend,
- 39:01Speaker 4: so not just pickup trucks, but kind of vintage SUVs.
- 39:05Speaker 3: So jeeps are still right now one of the hottest brands.
- 39:08Speaker 3: It's huge.
- 39:09Speaker 4: Of course, Broncos are one of the hottest things. Of course,
- 39:12Speaker 4: if they can afford them. You know, depending on it,
- 39:14Speaker 4: a land Rover or International Scouts. These are the cars
- 39:18Speaker 4: that people are interested in because so many cars today
- 39:21Speaker 4: are SUVs anyway, and so the vintage version of them
- 39:24Speaker 4: are one of these kind of more off road vehicles,
- 39:26Speaker 4: and there's a big industry of modifying them, making them
- 39:29Speaker 4: work a little bit better.
- 39:31Speaker 3: And so that's another big trend.
- 39:33Speaker 4: So again, next generation trucks, I guess I would say,
- 39:37Speaker 4: I mean flying over the top of the whole industry,
- 39:40Speaker 4: which you know, at the top top end of the market.
- 39:43Speaker 4: And just to add on to the answer to your
- 39:45Speaker 4: question is, you know, the ultra luxury kind of supercar
- 39:50Speaker 4: manufacturers are making more cars than ever ever before, and
- 39:54Speaker 4: so you think of those brands like Ferrari or Lamborghini
- 39:57Speaker 4: or Bentley or you know even portion beloved nine to
- 40:00Speaker 4: eleven ass those companies are just building a lot more
- 40:03Speaker 4: cars and pumping them out into the market at price
- 40:06Speaker 4: points that were different than they used to. So you
- 40:09Speaker 4: know when Ferrari or Lamborghini were building hundreds of cars
- 40:12Speaker 4: a year, well now Ferrari's a fourteen thousand unity year manufacturer.
- 40:16Speaker 4: Lamborghini when you add their suv in, it's an eight
- 40:18Speaker 4: or nine thousand vehicle manufacturer. I mean, when I was
- 40:22Speaker 4: a kid, you never saw Lamborghini unless you just happen
- 40:24Speaker 4: to be in Beverly Hills or Palm Beach or something.
- 40:27Speaker 4: And now they're everywhere. I mean even in my little
- 40:29Speaker 4: town in northern Michigan, they're a couple Lamborghinis driving around.
- 40:32Speaker 4: I'm like, oh, my goodness, you know, that's amazing.
- 40:34Speaker 1: And so what's crazy is where I live.
- 40:37Speaker 2: I'm fifteen minutes from a Ferrari dealer, two Porsche dealers,
- 40:43Speaker 2: the Bentley Lambeau dealer, and I take it for granted
- 40:46Speaker 2: I see these cars all the time. But as a kid,
- 40:49Speaker 2: you hardly ever saw these around. You wouldn't have like
- 40:52Speaker 2: a Porsche was an exciting thing.
- 40:54Speaker 3: It was.
- 40:55Speaker 4: So they are building my next generation of customers. Every
- 40:59Speaker 4: one of these manu facturers are like my best friends
- 41:01Speaker 4: because they're they're building the cars that I will be
- 41:04Speaker 4: ensuring this year and twenty five years from now.
- 41:07Speaker 2: So so your boy Jason Kamisa mentioned he's only a
- 41:12Speaker 2: manual driver. I embrace that makes the car even that
- 41:17Speaker 2: much more difficult to steal. But I'm curious amongst the
- 41:23Speaker 2: trends in collecting, I've been hearing about a move towards analog,
- 41:27Speaker 2: towards manual, away from the big dominant screens.
- 41:31Speaker 3: What does your data say, Well, it's true.
- 41:34Speaker 4: And in fact, you know, you think about some of
- 41:36Speaker 4: those very same supercar manufacturers that you know, we're you know,
- 41:39Speaker 4: they signaled years ago we're getting rid of manuals. You know,
- 41:42Speaker 4: everything's going to become this super electronic sort of driving experience,
- 41:46Speaker 4: faster on a tracks track.
- 41:49Speaker 3: Yeah, I mean, I think, yeah that and they are.
- 41:51Speaker 4: And by the way, the one nice thing about the
- 41:53Speaker 4: PDK if you drive them in the winter, like I
- 41:55Speaker 4: happen to love driving Porsches in the winter, PDK is
- 41:58Speaker 4: pretty nice in the snow for what it's But setting
- 42:00Speaker 4: that aside is I'm just totally impressed that many of
- 42:05Speaker 4: these car companies are kind of going back on what
- 42:08Speaker 4: they said they were going to be doing and starting
- 42:10Speaker 4: to not reintroduce manuals, but they're producing another extra model
- 42:14Speaker 4: with the manual.
- 42:15Speaker 1: In at a very high price.
- 42:17Speaker 2: The Porschie Sts or the Sport or all the GT
- 42:23Speaker 2: threes if you want a manual. My GTS was the
- 42:27Speaker 2: last year it came with a manual, which was twenty
- 42:31Speaker 2: four and the turbo.
- 42:33Speaker 1: I think twenty thirteen was the last year with a
- 42:36Speaker 1: manual something like that.
- 42:37Speaker 2: So it's amazing they took the supply away and said,
- 42:41Speaker 2: all right.
- 42:41Speaker 1: If you want a manual, give it to you.
- 42:44Speaker 3: But it's three hundred thousand dollars. Yes.
- 42:46Speaker 4: And what they saw is they were looking at the
- 42:48Speaker 4: auction data, like from our auction companies and others, and
- 42:52Speaker 4: suddenly the manual version of something huge, absolute premium.
- 42:56Speaker 2: And now manual swaps are showing up in in V
- 43:02Speaker 2: twelve Aston Martin's and four thirty Ferraris.
- 43:06Speaker 1: I see these all the.
- 43:07Speaker 4: Time absolutely, So again it's I think it's the return
- 43:10Speaker 4: of the analog people more, you know, interested in driving.
- 43:14Speaker 4: I mean, I think I think we're all trying to
- 43:17Speaker 4: absorb what COVID did.
- 43:18Speaker 3: COVID was a boom.
- 43:20Speaker 4: I'm sure time for these kind of cars, but you know,
- 43:23Speaker 4: even afterwards, I think, you know, people were embracing slower hobbies,
- 43:28Speaker 4: slower things, you know, playing music, camping, hiking, you know,
- 43:32Speaker 4: outdoor pursuits, and you know in some of these things
- 43:36Speaker 4: kind of cars sort of fit into that a little bit,
- 43:39Speaker 4: which is, you know, something to just go out and
- 43:42Speaker 4: take a long, slow Sunday afternoon drive is not something
- 43:45Speaker 4: that you know, the rush rush world of what mileage
- 43:48Speaker 4: does it get? And you know, what's the least payment
- 43:51Speaker 4: on it? You know, it's it's just a it comes
- 43:53Speaker 4: from a different place and there's a bigger audience than
- 43:56Speaker 4: people think who are willing to spend real money on it.
- 43:59Speaker 2: So there's a data point you guys have reference. I
- 44:02Speaker 2: want to ask you about.
- 44:04Speaker 1: Quote.
- 44:04Speaker 2: We estimate that approximately twelve million enthusiast vehicles will transfer
- 44:10Speaker 2: to a new generation in the United States over the
- 44:13Speaker 2: next fifteen years, either via estate plans or inheritances. What
- 44:19Speaker 2: is this generational handoff from I guess we could call
- 44:23Speaker 2: them boomer collectors to millennials and gen z. What does
- 44:27Speaker 2: this mean for the car collecting community.
- 44:31Speaker 4: Well, and I think we've all read that there's this huge,
- 44:34Speaker 4: you know, gigantic wealth transfer. Whatever the headline number is.
- 44:37Speaker 4: I've heard five trillion, I've heard one hundred trillion, you know,
- 44:40Speaker 4: seventy and you know, ar estimate just on that number
- 44:45Speaker 4: of you know, thirteen you know million vehicles, twelve thirteen
- 44:49Speaker 4: million vehicles, it's about five hundred and seventy billion dollars
- 44:51Speaker 4: worth of car value. Right now, most of those are
- 44:54Speaker 4: held in, you know, the hands of the generation of
- 44:57Speaker 4: baby boomers.
- 44:58Speaker 3: I'm an I'm an older gen.
- 45:01Speaker 4: You know, Gen xers are starting to come into the
- 45:03Speaker 4: peak wealth, past peak earnings, in the peak wealth years,
- 45:07Speaker 4: buying a lot of cars. But fifteen years from now,
- 45:10Speaker 4: about a third of that whole market will will come
- 45:12Speaker 4: loose back. And we're again, we're seeing this. Certainly, the
- 45:17Speaker 4: entry points are different than they were a generation ago,
- 45:20Speaker 4: where people are interested in sporty cars, trucks, younger kind
- 45:24Speaker 4: of you know, young timer cars as they refer to
- 45:27Speaker 4: them in Europe, and you know, we are, we're seeing
- 45:31Speaker 4: the data. We want to position ourselves well to see
- 45:34Speaker 4: that the transfers are kind of smooth, you know where
- 45:37Speaker 4: you're you know, you're kind of helping the next generation
- 45:39Speaker 4: get into these cars. We're actually doing things like teaching
- 45:42Speaker 4: manual driving classes because you know, if you talk about it,
- 45:46Speaker 4: it's not just an anti theft device or some slow
- 45:49Speaker 4: hobby like brewing beer or whatever.
- 45:51Speaker 3: It is.
- 45:52Speaker 4: It's we need to teach the next generation how to
- 45:54Speaker 4: drive manuals. And it's it's you know, it's not that
- 45:57Speaker 4: hard to do.
- 45:58Speaker 2: Not only is it not that hard it's just so
- 46:00Speaker 2: much more engaging. And not to be a stick snob,
- 46:06Speaker 2: but it really is a very different experience.
- 46:10Speaker 3: And yeah, I know the GT.
- 46:11Speaker 2: Three in the PDK is faster than the stick, but
- 46:16Speaker 2: how often am I taking my car on the track.
- 46:19Speaker 2: If that's once or twice a year, it's a lot.
- 46:22Speaker 2: What about the other three hundred and sixty days a year.
- 46:25Speaker 4: Well, even if you did, you and I neither of
- 46:27Speaker 4: us are good enough drivers to really make a difference.
- 46:32Speaker 2: Okay, one second different, whatever it is, it's it's it's
- 46:37Speaker 2: funny because I've done all the high performance driving classes
- 46:41Speaker 2: and the reality is, if you're in a raush Mustang
- 46:44Speaker 2: up at Lime Rock, they said put into third, leave
- 46:48Speaker 2: it there for the whole track. So really driving the
- 46:50Speaker 2: stick isn't that much different. But if you're really doing
- 46:55Speaker 2: the competitive course, of course not. First of all, you
- 46:59Speaker 2: don't the car doesn't stop, the dual clutch is so fast,
- 47:04Speaker 2: the engine is always engaged, so you're not losing that
- 47:09Speaker 2: tenth of a second when the clutch is down and
- 47:13Speaker 2: you're losing power. But it still just feels so much
- 47:16Speaker 2: more engaging. Related question to the analog and the manual,
- 47:22Speaker 2: So you do a twenty twenty five Bull Market List.
- 47:24Speaker 2: You do one every year. The average model year of
- 47:28Speaker 2: featured cars used to be in the late eighties, early nineties.
- 47:33Speaker 2: All of a sudden, it's two thousand and one. How
- 47:35Speaker 2: did that happen? What's driving that shift in Bullmarket attractive?
- 47:42Speaker 1: Is it that pre.
- 47:46Speaker 2: Screen, analogue manual feel but not quite as old as
- 47:51Speaker 2: the seventies eighties cars.
- 47:52Speaker 4: I think so, and I think it's but it's also
- 47:55Speaker 4: it's a combination of what's driving demand. One is there's
- 47:58Speaker 4: absolutely a new cohort of people getting in making a
- 48:00Speaker 4: little bit of money buying these things at the top
- 48:03Speaker 4: end of the market. Though it's not just oh, the
- 48:06Speaker 4: new young tech guy who has who's going to be
- 48:10Speaker 4: in the open ai IPO and is going to make
- 48:13Speaker 4: money and go buy a car. Older generation collectors are
- 48:16Speaker 4: also buying a lot of these new cars at auction.
- 48:19Speaker 3: And it's interesting. I've seen this twice in my career.
- 48:22Speaker 4: In the big muscle car era, which was two thousand
- 48:26Speaker 4: and five sixty seven, right before the Great Financial Crisis,
- 48:29Speaker 4: everybody said, oh, it's a new generation of people buying
- 48:31Speaker 4: all these muscle cars and paying American muscle cars and
- 48:33Speaker 4: paying a lot of money for it, and that was true,
- 48:36Speaker 4: there were, but it was also the older generation of
- 48:38Speaker 4: collectors who liked earlier cars saying like, well, maybe those
- 48:42Speaker 4: are cool and I want one too, and by the way,
- 48:43Speaker 4: I have more money than you, so I'm going to
- 48:45Speaker 4: outbid you at auction and it's mine. Same thing right
- 48:50Speaker 4: now in this sort of like say supercar segment, where
- 48:52Speaker 4: a lot of these cars from the nineties and two
- 48:55Speaker 4: thousands are we see these values going up.
- 48:57Speaker 3: It is the new kind.
- 48:59Speaker 4: Of newer money, newer collector, but it's an older generation
- 49:02Speaker 4: of collectors saying well, I don't want to be left
- 49:04Speaker 4: without a cool car. Or In fact, one guy told
- 49:07Speaker 4: me recently who bought a Bugatti Veyron and a couple
- 49:09Speaker 4: of newer cars, said well, I want to have a
- 49:11Speaker 4: car that my grandkids thinks is cool. And so I'm like,
- 49:15Speaker 4: got it, And that's not the Bugatti Veyron he loves,
- 49:19Speaker 4: he said, And I'm taking my kid my grandkids and
- 49:21Speaker 4: drives in the Bugatti Veyron, and so you know they
- 49:25Speaker 4: think it's cool.
- 49:25Speaker 1: Yeah, I can, I can imagine.
- 49:27Speaker 2: All right, last question before I get to my favorites,
- 49:29Speaker 2: because I know, ye we're watching the time, so you
- 49:33Speaker 2: guys crunch so much number, so many data is what
- 49:36Speaker 2: do you think the casual observer of collector cars misses
- 49:41Speaker 2: that your data is revealing.
- 49:44Speaker 4: Yeah, well, I think those big headline cars are they
- 49:49Speaker 4: attract so much attention and people just think it's this,
- 49:52Speaker 4: you know, crazy, very high end market, very very rarefied cars.
- 49:56Speaker 4: And while that is true, those are the headline grabbing numbers,
- 50:00Speaker 4: you know, the big story is that there's just a
- 50:03Speaker 4: much much wider opportunity for people who want to play
- 50:07Speaker 4: in this space. Every single price point, every little bit
- 50:11Speaker 4: of reliability and everything from pickup trucks. Like I said,
- 50:14Speaker 4: if you live in that part of the world and
- 50:16Speaker 4: that's something that's interesting to you, it's a very broad
- 50:20Speaker 4: based hobby.
- 50:21Speaker 3: It's also you know this is.
- 50:23Speaker 4: This was a hobby that for many many years was
- 50:25Speaker 4: very much male oriented, mail driven, and I can see
- 50:28Speaker 4: that in the data of who our insurance are and
- 50:30Speaker 4: everything else. There's a really rising cohort of young women
- 50:34Speaker 4: and you know, women who want to have these cars
- 50:36Speaker 4: and have it be part of their lives too. I
- 50:38Speaker 4: think that's probably one of the most exciting trends that
- 50:41Speaker 4: so very broad based.
- 50:43Speaker 2: I've noticed a lot more women YouTubers talking about cars.
- 50:47Speaker 4: And coming to cars and coffee with their cars and
- 50:50Speaker 4: and that sort of thing. So it's there's just there's
- 50:52Speaker 4: a lot more to it. It's much broader based. And
- 50:55Speaker 4: sure it's fun to see a multimillion dollar whatever sell someplace,
- 50:58Speaker 4: but that's just not that's not the average reality. The
- 51:01Speaker 4: average is actually much broader based and much more interesting.
- 51:04Speaker 2: So I want to get to our favorite questions, but
- 51:07Speaker 2: I got to throw some other stuff.
- 51:10Speaker 1: Let's just do a quick speed round.
- 51:12Speaker 2: Someone comes up to you and says, hey, I'm interested
- 51:15Speaker 2: in a fun weekend car. I don't have a lot
- 51:17Speaker 2: of money, but i'd like a convertible stick shift.
- 51:20Speaker 3: What do you use? Mustang?
- 51:21Speaker 1: Mustang?
- 51:22Speaker 3: Of course?
- 51:22Speaker 2: Yeah, other than you say of course, because I would
- 51:24Speaker 2: have said Miyada.
- 51:25Speaker 4: Oh yeah, well Mustang or Miyada. I mean so, And
- 51:29Speaker 4: I always tell people like the oldest Miyada is now
- 51:32Speaker 4: thirty three years old.
- 51:33Speaker 3: Something like that.
- 51:34Speaker 4: Milled they made and they made over a million of
- 51:37Speaker 4: them for the US market.
- 51:38Speaker 3: Super reliable.
- 51:40Speaker 4: If you want to go track driving, they're the great
- 51:41Speaker 4: track cars. If you want to just cruise around a weekend,
- 51:44Speaker 4: they're inexpensive. Ten to fifteen thousand dollars. But same thing
- 51:47Speaker 4: with Mustang, you know, so just they're.
- 51:50Speaker 1: A little more horsepower in the Mustang, a.
- 51:51Speaker 3: Little bit more horsepower.
- 51:52Speaker 4: They made a lot of they made a lot of convertibles,
- 51:54Speaker 4: their manuals, they're automatics if you don't feel comfortable with that,
- 51:58Speaker 4: and very very affordable car and easy to get serviced,
- 52:02Speaker 4: so that those would be my two recommendations.
- 52:04Speaker 3: Of course.
- 52:04Speaker 4: The most collected car, though still in the United States,
- 52:07Speaker 4: is a Corvette, and you know, they've been making them forever.
- 52:11Speaker 4: There are lots of them, easy to service, and.
- 52:13Speaker 2: Not that especially like a C six or C seven,
- 52:16Speaker 2: not that expensive for a semi modern car.
- 52:20Speaker 3: They're amazing. They're amazing cars.
- 52:22Speaker 2: Someone says, I'm interested in something European, a little more interesting, sporty.
- 52:28Speaker 1: Way do you send them?
- 52:29Speaker 4: Well, I'm a poors person, so I would say, great,
- 52:31Speaker 4: you want a nine to eleven, But let's start you
- 52:33Speaker 4: in a box star, you know, let's start you in
- 52:36Speaker 4: you know whatever, some more entry point point there. That
- 52:42Speaker 4: younger generation that I talked about, the sort of three
- 52:44Speaker 4: series BMW's super fun cars, lots of them built with
- 52:48Speaker 4: a lot of quality to kind of have style they
- 52:51Speaker 4: look good.
- 52:52Speaker 3: That's where people go.
- 52:54Speaker 1: Yeah, those of aged beautifully.
- 52:55Speaker 2: Yes, the design of the early BMW's someone who's a
- 53:00Speaker 2: little more has a little more scratch, a little older,
- 53:02Speaker 2: says hey, I'm looking for something fun, but it's going
- 53:06Speaker 2: to retain its value. When I'm willing to spend more
- 53:10Speaker 2: than my kid buying a boxter.
- 53:12Speaker 4: Well then it's still probably I mean, again my my
- 53:15Speaker 4: bias here, I'd still probably say nine to eleven. But
- 53:18Speaker 4: you're going to pick a year that was maybe slightly
- 53:21Speaker 4: slightly off year, they're going to hold their value. Well,
- 53:23Speaker 4: I've actually I did a kind of market cap comparison
- 53:26Speaker 4: between every nine to eleven every built ever built versus
- 53:30Speaker 4: every Ferrari ever built. Because people talk about Ferrari GTOs
- 53:33Speaker 4: and all this sort of thing, which are worth tens
- 53:35Speaker 4: of millions from I'm.
- 53:36Speaker 2: Seventy five, and they're just spent. They were spectacular and
- 53:40Speaker 2: they are I love them.
- 53:41Speaker 4: But when you look at all the nine elevens that
- 53:43Speaker 4: were built that were really undervalued for a long time,
- 53:46Speaker 4: you know you could buy I mean people used to
- 53:48Speaker 4: give me a hard time because my sixty seven nine
- 53:51Speaker 4: to eleven s when I spent over one hundred thousand
- 53:54Speaker 4: dollars having a professionally restored not that many years ago. Oh,
- 53:58Speaker 4: I mean after my you know, my very amateurish high
- 54:00Speaker 4: school restoration. I spent one hundred thousand or whatever, a
- 54:03Speaker 4: little bit more than that, and it was worth about
- 54:05Speaker 4: seventy right, Well now it's worth about three hundred, no kids,
- 54:09Speaker 4: you know, two fifty three hundred for a sixty seven
- 54:11Speaker 4: s And people say, like, what's the car? What's your
- 54:14Speaker 4: nine to eleven worth? I'm like, I don't care. It's
- 54:16Speaker 4: my baby, and like, no one will ever. I and
- 54:20Speaker 4: my family will have that car forever.
- 54:22Speaker 2: I have a bias against garage queens, but I'm curious
- 54:26Speaker 2: as to your thoughts. People who buy cars put them
- 54:29Speaker 2: in a garage never drive.
- 54:30Speaker 3: I think those are really sad cars, right.
- 54:32Speaker 1: They got to be great for business because to zero risk.
- 54:35Speaker 4: The claims are low, but if they're sad cars, and
- 54:37Speaker 4: especially by the way, no almost there's not a single
- 54:41Speaker 4: generation of cars that fares well when it sits around
- 54:44Speaker 4: for a long period of time. Tires age, belts and
- 54:47Speaker 4: hoses age, and some of those nineties and two thousands
- 54:50Speaker 4: cars they age particularly badly when they sit in the
- 54:53Speaker 4: garage lots. Of maintenance required. So my view is if
- 54:56Speaker 4: you got a car unless it's like six miles on
- 54:59Speaker 4: it or fifty miles and you just think that's what
- 55:01Speaker 4: makes it cool. When there were a lot of customers
- 55:03Speaker 4: that we have that like that, my view is, go
- 55:05Speaker 4: drive it. We sold at our Amelia sale one of
- 55:10Speaker 4: the two record setting for ferrari Enzos. We sold it
- 55:12Speaker 4: for fifteen million dollars. The car had I think two
- 55:14Speaker 4: hundred and forty nine miles on it ferrari Enzo, and
- 55:18Speaker 4: everybody's like, what do you think of that? I'm like,
- 55:20Speaker 4: I would rather have the twenty thousand mile ferrari Enzo
- 55:23Speaker 4: that I could go drive. I mean that just personally
- 55:25Speaker 4: myself and I congratulated the buyer. Wonderful buy sir, but
- 55:30Speaker 4: I would like to please drive it, Please drive it.
- 55:32Speaker 2: Doug DeMuro said something really interesting about his career GT
- 55:35Speaker 2: when he was hunting for one, he found one with
- 55:38Speaker 2: higher mileage because he said, I won't go through the
- 55:42Speaker 2: process of I'm not going to drive this because.
- 55:44Speaker 1: I'm appreciating it.
- 55:45Speaker 2: It's starting out higher mileage, so you're more inclined, you're
- 55:49Speaker 2: more inclined to put miles on it.
- 55:50Speaker 4: I have one vintage car that has super low miles
- 55:53Speaker 4: on it. It's a Jaguar E Type nineteen sixty six.
- 55:55Speaker 4: It had thirteen thousand miles on it when I bought it,
- 55:57Speaker 4: and it has about fifteen thousand miles on it now.
- 56:00Speaker 4: And it's just it bugs me because I feel like
- 56:03Speaker 4: it should be driven, and then I worry that I'm
- 56:05Speaker 4: just putting a bunch of miles on it, and so
- 56:07Speaker 4: I don't know.
- 56:08Speaker 3: I have the same quandary. So I just like the
- 56:10Speaker 3: drive cars.
- 56:11Speaker 2: So we're recording this right after Ferrari dropped their new
- 56:16Speaker 2: loose electric appliance.
- 56:19Speaker 3: I don't even want to chuck it.
- 56:20Speaker 2: Yeah, yeah, it's my Ferrari buddies are not big fans
- 56:26Speaker 2: of all the new versions that have been coming out.
- 56:33Speaker 2: I still think the four fifty eight is really handsome.
- 56:36Speaker 2: I love the eight twelve GTS. If I ever get
- 56:39Speaker 2: that garage built those, one of those has my name
- 56:44Speaker 2: on it. But the question for you is, when you
- 56:47Speaker 2: see these new cars coming out and they're so technology
- 56:51Speaker 2: heavy and so screen focused, how do you think these
- 56:57Speaker 2: will fare as collectibles twenty four sixty years from now?
- 57:01Speaker 4: Well, I can tell you I will never bet against Ferrari,
- 57:04Speaker 4: not ever once, because I mean it is just forever
- 57:08Speaker 4: since the day the first one was built, until you know,
- 57:10Speaker 4: it's just there's been something magical about that brand.
- 57:14Speaker 3: I love the.
- 57:14Speaker 4: History of how the fact that like the second Enzo
- 57:17Speaker 4: Ferrari back in the day would show up with one,
- 57:19Speaker 4: like everybody knew, well, that's the car to beat, period
- 57:22Speaker 4: and even though sometimes you beat them, sometimes you didn't,
- 57:25Speaker 4: they were just the car to beat. And I also
- 57:27Speaker 4: remind people that cars, like companies like Ferrari, they've always
- 57:31Speaker 4: had different lines of cars. You know, Ferrari always at
- 57:34Speaker 4: race cars, but they also always had their like businessman's car,
- 57:37Speaker 4: you know, a front engine, slightly less preform exactly exactly well.
- 57:44Speaker 4: And the suv the pro songway like people said they'll
- 57:47Speaker 4: never build an suv, and I remember I was talking
- 57:49Speaker 4: to Bob Lutz and he just said watch he said,
- 57:53Speaker 4: And I'm like, why do you think they will build
- 57:55Speaker 4: an suv?
- 57:56Speaker 2: Bob?
- 57:56Speaker 3: And he said, because they have to.
- 57:58Speaker 2: I was gonna say, s the Ki and the Macans
- 58:01Speaker 2: save Porsche, all right. Ferrari had to be watching that.
- 58:06Speaker 2: They had to be seeing the Uras sales, which is
- 58:09Speaker 2: essentially a rebadged eight truck from Audi with a whole
- 58:14Speaker 2: lot more horsepower.
- 58:17Speaker 1: I mean, how did they not do that?
- 58:18Speaker 3: They had to?
- 58:18Speaker 4: And I think I got it like this particular electric
- 58:21Speaker 4: car is not necessarily had the most favorable initial reviews.
- 58:25Speaker 4: But my view is I will never count for ARI
- 58:27Speaker 4: out and I think they probably are seeing some things
- 58:29Speaker 4: in their data and with some certain customers who want this,
- 58:32Speaker 4: and we'll.
- 58:34Speaker 3: See, We'll certainly see.
- 58:35Speaker 2: So let me jump to my favorite questions.
- 58:39Speaker 1: I don't make you late for your trip back to
- 58:43Speaker 1: the Midwest. Who are your early mentors who helped shape
- 58:47Speaker 1: your career.
- 58:48Speaker 4: My mentors went from kind of macro mentors to micro mentors,
- 58:53Speaker 4: and so you know, in early days, of course, it
- 58:55Speaker 4: was my parents. My parents had very different skill sets
- 58:58Speaker 4: and I was so blessed that I got to work
- 58:59Speaker 4: with both of them. There were some teachers kind of
- 59:02Speaker 4: early on who were really extraordinary professors that both kind
- 59:08Speaker 4: of I think triggered my love of learning. One gentleman,
- 59:12Speaker 4: his name was Gary Hart, still living. I kind of
- 59:15Speaker 4: look after him in his old age. He just fundamentally
- 59:18Speaker 4: taught me how to be a good student. But what
- 59:21Speaker 4: I found, though, is my mentors have become more micro
- 59:23Speaker 4: mentors now like less than it's my whole life learning
- 59:26Speaker 4: everything about something from this person is Now I find
- 59:30Speaker 4: somebody who's really good at one thing, and I learned
- 59:32Speaker 4: from them.
- 59:32Speaker 3: I become friends with them.
- 59:34Speaker 4: My current lead director on our public company board, Bill Swanson,
- 59:38Speaker 4: he was the chairman and CEO of Atheon and wonderful
- 59:41Speaker 4: man car collector and just brilliant at board governance and
- 59:45Speaker 4: how to think things through. And I'm just learning so
- 59:47Speaker 4: much listening to him. And so he's a real mentor
- 59:50Speaker 4: of mine. And so I think I'm very much of
- 59:52Speaker 4: that tribe of mentor approach. And I've had many and
- 59:56Speaker 4: I love mentoring myself.
- 59:57Speaker 2: So hum really really interesting. What are some of your
- 1:00:01Speaker 2: favorite books? What are you reading right now?
- 1:00:02Speaker 3: So I'm an avid reader.
- 1:00:04Speaker 4: I read thirty to fifty books a year typically, and
- 1:00:08Speaker 4: a lot of biographies. In the last four or five years,
- 1:00:10Speaker 4: I was definitely on a music biography stint, so a
- 1:00:15Speaker 4: lot of rock and roll biographies, and then I went
- 1:00:17Speaker 4: through give us a few names, oh, everything from the
- 1:00:20Speaker 4: Keith Richards to Slash to you name it.
- 1:00:23Speaker 3: I mean a lot.
- 1:00:24Speaker 4: I've read a lot of biographies of you know, Springsteen, anybody.
- 1:00:29Speaker 4: Then I did an interesting kind of parallel set, which
- 1:00:33Speaker 4: was music producers, and that was fun. So everything from
- 1:00:37Speaker 4: the there's a famous book on Warner Brothers music that
- 1:00:40Speaker 4: was about called Sonic Boom, which was all of the
- 1:00:42Speaker 4: music producers that did that, to Clive Davis, to those
- 1:00:46Speaker 4: types of folks. For this year, though, my reading theme
- 1:00:50Speaker 4: is all about the founding of America. So I'm reading
- 1:00:52Speaker 4: a lot of kind of American founding stuff. I've just
- 1:00:55Speaker 4: figured it's a good time to do that. So biographies
- 1:00:58Speaker 4: so far this year on George Washington, Benjamin Franklin, there
- 1:01:02Speaker 4: are a bunch of other books around kind of a
- 1:01:04Speaker 4: lot of the founding fathers. I'm also wading through Wealth
- 1:01:08Speaker 4: of Nations again, first time since college because it was
- 1:01:11Speaker 4: also published in seventeen seventy six.
- 1:01:13Speaker 3: I had for yeah, that's a beast. That's a beast.
- 1:01:18Speaker 4: But I would say one final piece is I was
- 1:01:20Speaker 4: a sci fi fan forever, really, and I decided for
- 1:01:25Speaker 4: the last two years I started rereading a bunch of
- 1:01:28Speaker 4: the great series that I read long time ago. So
- 1:01:31Speaker 4: I just read the entire Dune series for the third
- 1:01:34Speaker 4: time in my life, and that was fun. The foundation series,
- 1:01:37Speaker 4: Osamov Clark I think what I had forgotten is that
- 1:01:43Speaker 4: almost all of those sci fi authors knew each other. Yes,
- 1:01:46Speaker 4: they all kind of subscribed to some of the same magazines,
- 1:01:48Speaker 4: and they get together for these little get togethers, and
- 1:01:50Speaker 4: they were all kind of envisioning a future together and
- 1:01:54Speaker 4: a lot of same themes, and especially right now around
- 1:01:57Speaker 4: the challenges with AI are all embedded behind the Foundation
- 1:02:02Speaker 4: series and even in Dune that people if you kind
- 1:02:05Speaker 4: of have to read into it, but it's fascinating stuff.
- 1:02:08Speaker 1: Larry Knivin, Philip K.
- 1:02:10Speaker 4: Dick those Yes, and you know, of course, you know
- 1:02:14Speaker 4: Hitchhiker's Guid the Galaxy.
- 1:02:15Speaker 3: Well for a little bit of humor classic.
- 1:02:18Speaker 1: Yes, what are you streaming these days?
- 1:02:19Speaker 2: Give us your favorite either YouTube or Netflix or even podcasts.
- 1:02:24Speaker 3: What's keeping you? Yes?
- 1:02:25Speaker 4: So, I mean my my workout companion is a lot
- 1:02:28Speaker 4: of podcasts. So, and and they've kind of shifted, I
- 1:02:31Speaker 4: guess a little bit. So while I was, you know,
- 1:02:34Speaker 4: during COVID, it was a lot of just sort of
- 1:02:36Speaker 4: habits and mindset stuff and this sort of thing. And
- 1:02:38Speaker 4: then when I discovered people like Scott Galloway his very
- 1:02:41Speaker 4: humorous way to think about business, Tyler Cowen, I think
- 1:02:44Speaker 4: is just absolutely brilliant, so great podcasts there. I've also
- 1:02:49Speaker 4: been impressed with that Audible has a number of their
- 1:02:54Speaker 4: own kind of i'vegatten back to the musical biography things.
- 1:02:57Speaker 4: They have a lot of these short format kind of
- 1:02:59Speaker 4: pie cast kind of other kind of QUASEI musical performances
- 1:03:04Speaker 4: that are both kind of spoken word and music. And
- 1:03:08Speaker 4: it's actually called the Words and Music Series, and that's
- 1:03:11Speaker 4: been really fun to listen to some of.
- 1:03:13Speaker 2: Those words and music. I'm gonna have to check that out,
- 1:03:15Speaker 2: all right. Our final two questions, what sort of advice
- 1:03:18Speaker 2: would you give a recent college grad interested in a
- 1:03:22Speaker 2: career in either automobiles or insurance or business.
- 1:03:27Speaker 4: I think I've just been I've been to two different
- 1:03:30Speaker 4: commencement ceremonies. One was my daughters and another was some friends,
- 1:03:35Speaker 4: and all of the commencement speakers right now are so
- 1:03:38Speaker 4: focused on AI and trying to tell them it's going.
- 1:03:41Speaker 3: To be okay.
- 1:03:42Speaker 4: And not only do I think it's going to be okay,
- 1:03:44Speaker 4: as I was reminded them and people of my own career,
- 1:03:48Speaker 4: which is I work. My core business is what some
- 1:03:50Speaker 4: people would call as a relatively boring industry insurance. Now
- 1:03:55Speaker 4: you got to go into cool other stuff, not go
- 1:03:57Speaker 4: into some of those things. I think there are there's
- 1:04:00Speaker 4: so many opportunities in these industries that are established, they
- 1:04:03Speaker 4: are stable. They need really smart people who want to
- 1:04:05Speaker 4: work hard and remake what they are is. Don't overlook
- 1:04:09Speaker 4: things that you consider boring today, you know, look at
- 1:04:12Speaker 4: some of those and think, who are the types of
- 1:04:14Speaker 4: people that are going into these that you can make
- 1:04:15Speaker 4: a great career. I never imagined I'd be doing what
- 1:04:19Speaker 4: I am today, and I think I have the coolest
- 1:04:22Speaker 4: job you can have.
- 1:04:23Speaker 1: Really really interesting.
- 1:04:25Speaker 2: And our final question, what do you know about the
- 1:04:28Speaker 2: world of automobiles or insurance today might have been useful
- 1:04:33Speaker 2: thirty forty years ago when you are first ramping up.
- 1:04:36Speaker 4: I think, you know, the the world has been predicting
- 1:04:41Speaker 4: the demise of certain parts of the automobile industry for years,
- 1:04:45Speaker 4: you know, and we saw it very recently with you know,
- 1:04:48Speaker 4: this almost like Holy War. People view the difference between
- 1:04:52Speaker 4: evs and internal combustion cars, and I'm very agnostic about
- 1:04:56Speaker 4: all of that stuff, and it's very easy to kind
- 1:04:58Speaker 4: of get sucked into those arguments.
- 1:05:00Speaker 3: It's like, well, what do you think of EVS? I'm like,
- 1:05:01Speaker 3: I don't know.
- 1:05:02Speaker 4: There were EV's back in nineteen oh eight, there were
- 1:05:05Speaker 4: steam cars in nineteen ten, and now you know, we've
- 1:05:08Speaker 4: been on internal combustion for a long time. I think
- 1:05:10Speaker 4: there will be more electric cars in the future, but
- 1:05:13Speaker 4: I also think they're going to be great internal combustion cars.
- 1:05:16Speaker 4: So I think I would just continue playing the big
- 1:05:19Speaker 4: long game and don't worry about some of the little
- 1:05:22Speaker 4: petty arguments that people can have that you know, it
- 1:05:25Speaker 4: makes for good maybe cocktail party talk, but I'd like
- 1:05:28Speaker 4: to see the big picture.
- 1:05:29Speaker 1: Mkhil, thank you for being so generous with your time.
- 1:05:32Speaker 2: We have been speaking with Mkhil Haggerty, Chairman and CEO
- 1:05:37Speaker 2: of Haggarty Specialty Insurance. If you enjoy this conversation, well
- 1:05:42Speaker 2: be sure and check out any of the six hundred
- 1:05:44Speaker 2: and forty eight we've done previously.
- 1:05:46Speaker 1: You can find.
- 1:05:47Speaker 2: Those at YouTube, Apple, Spotify, Bloomberg, wherever you get your
- 1:05:53Speaker 2: favorite podcasts. I would be remiss if I didn't thank
- 1:05:56Speaker 2: the crack team that helps us put these conversations together
- 1:06:00Speaker 2: each week. Alexis Noriega is my video producer. Sean Russo
- 1:06:05Speaker 2: is my researcher. Anna Luca is my podcast producer. I'm
- 1:06:10Speaker 2: Barry Retoults. You've been listening to Masters in Business on
- 1:06:15Speaker 2: Bloomberg Radio