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Episode 22 - Social Selling: How to Make LinkedIn Work for You
Regarding LinkedIn, there's a good chance you're doing it wrong.
Steve Watt, Director of Market Insights at Seismic, helps us rethink what we're doing to make social selling work for us. He says educating and inspiring are essential: learn how to be a magnet, not a bullhorn.
What is social selling? How can you make it work for you?
In this episode, you will learn:
How to do a proper profile.
How to engage people on LinkedIn without "Pitch-Slapping"
How to get people to see your posts with a "balanced diet" of content
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.