Chun-Yi Peng, "Mediatized Taiwanese Mandarin: Popular Culture, Masculinity, and Social Perceptions" (Springer, 2021)

New Books in Sociology · Dec 15, 2021 · 1h 4m

Mediatized Taiwanese Mandarin: Popular Culture, Masculinity, and Social Perceptions (Springer, 2021) explores how language ideologies have emerged for gangtaiqiang through a combination of indexical and ideological processes in televised media. Gangtaiqiang (Hong Kong-Taiwan accent), a socially recognizable form of mediatized Taiwanese Mandarin, has become a stereotype for many Chinese mainlanders who have little real-life interaction with Taiwanese people. Using both qualitative and quantitative approaches, the author examines how Chinese millennials perceive gangtaiqiang by focusing on the…