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She Nearly Lost Everything on Her First Haircare Line—Then Built a $400M Brand Without Investors with Carolyn Aronson, CEO and Founder of It’s a 10 Haircare

This week on SUPERWOMEN, I’m joined by Carolyn Aronson, founder and CEO of It’s a 10 Haircare. Before becoming one of the few female entrepreneurs in the beauty industry to own and operate her own brand, Carolyn spent decades behind the chair as a stylist and salon owner, learning firsthand what both professionals and everyday consumers needed from their products. She didn’t just study the market; she lived it. Carolyn’s early life taught her resilience and self-reliance, qualities that would become central to her entrepreneurial path.

This, however, wasn’t Carolyn’s first venture in beauty…

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