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Setting Vision With Your Sales Team: Making SKOs Work w/ Lisa Gosselin
How to run sales kickoffs that actually work—align, enable, inspire—from a CCO who's transformed 3+ organizations.
Most sales kickoffs overwhelm teams with content and drain energy by day three. Lisa Gosselin has cracked the code on SKOs that inspire action, not confusion.
As Chief Commercial Officer at Cars Commerce, Lisa has transformed go-to-market organizations at three different companies—and she's phenomenal at setting vision. In this conversation with Mark McGraw, she breaks down her SKO framework: align the team around vision, enable them with simple playbooks (not 100-page manuals)…
The skinny
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