The 12‑Week CEO Decision Calendar: Exactly What To Decide, When, And Why to Launch Your Home Care Agency
This episode hands new home care CEOs a prescriptive, 12‑week decision calendar — not vague tasks, but the exact decision points, deadlines, and tradeoffs to move from idea to licensed, revenue‑generating agency. Drawing on Scott McKenzie’s experience launching and advising 531+ licensed agencies, Daniel, Claire, and Sophia map what to prioritize in weeks 1, 4, 8 and 12: administrator qualification, state filing checkpoints (examples: California license timing, Texas Medicaid enrollment cadence, Florida private‑pay ramp), a hiring cadence that won’t blow payroll, and the referral outreach…
The skinny
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