160. David Murillo, CEO of Compass Management Solutions and ED of WCA, on Private Equity, Rebranding an Association, and Creating Superior Experiences
How do you lead when your industry is undergoing rapid transformation? How does an association respond when traditional revenue streams like trade shows are no longer viable?
In this episode of Associations Thrive, host Joanna Pineda interviews David Murillo, CEO of Compass Management Solutions and Executive Director of the Western Carwash Association (WCA). David discusses:
How Compass Management Solutions serves nearly a dozen associations with full-scale and à la carte management services.
The diversity of the car wash industry, which mom-and-pop operations, full service car washes…
The skinny
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