Latest / The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers / Hidden Price of Ignoring SEO: What Clinics Lose Without It [Propel Playback]

Transcript

Hidden Price of Ignoring SEO: What Clinics Lose Without It [Propel Playback] · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

1:36
SPEAKER_00: Hey there, can I ask you something?
1:38
SPEAKER_00: How confident are you that your clinic is showing up when somebody searches chiropractor near me or sports massage in your city or whatever keyword phrases your potential patients are searching?
1:55
SPEAKER_00: If you're not sure, or if you know you're not showing up where you'd like to show up, here's the truth.
2:02
SPEAKER_00: Every time a potential patient searches and can't find you, they're finding your competitors.
2:09
SPEAKER_00: And it's adding up fast.
2:11
SPEAKER_00: Today I want to talk to you about the hidden cost of ignoring SEO and more importantly, what you stand to gain if you actually invest in it.
2:21
SPEAKER_00: Today's episode is inspired by a detailed long blog post that includes some math equations to help you realize the true value of SEO.
2:31
SPEAKER_00: You can find it on our website, propellyourcompany.com.
2:35
SPEAKER_00: It's called The Hidden Price of Ignoring SEO, What Clinics Lose Without It.
2:42
SPEAKER_00: And it can be found in the show notes.
2:46
SPEAKER_00: Are you unknowingly handing your competitions thousands of dollars in revenue every single month?
2:52
SPEAKER_00: If your clinic isn't showing up in Google search, maps, or AI-driven results, you're losing patience, guaranteed.
3:02
SPEAKER_00: But here's the thing: this isn't about spending more money on ads.
3:07
SPEAKER_00: It's about using SEO to get found, get new patients, and grow your clinic sustainably.
3:15
SPEAKER_00: I'm Darcy Sullivan with the Clinic Marketing Podcast.
3:19
SPEAKER_00: And again, today we're diving into the hidden price of ignoring SEO and how to stop leaving money on the table.
3:28
SPEAKER_00: SEO is a non-negotiable.
3:31
SPEAKER_00: Listen, between 88 to 97% of patients are using Google to find care.
3:39
SPEAKER_00: If your clinic isn't optimized for search, it's not that patients aren't looking, they're finding your competitors.
3:48
SPEAKER_00: SEO isn't a nice to have anymore.
3:51
SPEAKER_00: It's a foundation of your online presence.
3:55
SPEAKER_00: And without it, you're not standing still, you're falling behind.
4:00
SPEAKER_00: Let me put this into perspective regarding the real cost of doing nothing.
4:06
SPEAKER_00: Say your average patient is worth$1,200 per year.
4:13
SPEAKER_00: If you're losing just two patients a month to competitors, that's a$28,800 annual loss.
4:25
SPEAKER_00: And this compounds year over year.
4:29
SPEAKER_00: Paid ads stop the moment you stop paying, but SEO builds momentum.
4:35
SPEAKER_00: It's an investment that continues to bring in patients long after the work is done.
4:40
SPEAKER_00: Now let's flip the script.
4:43
SPEAKER_00: Here's what happens when you do invest in SEO.
4:47
SPEAKER_00: You see a steady patient growth.
4:50
SPEAKER_00: Even one new patient per month can add thousands to your yearly revenue.
4:57
SPEAKER_00: 10 new patients, that's the potential, like the example we gave before, that could lead to an extra$12,000 annually.
5:07
SPEAKER_00: When you have a proven SEO structure in place, you also gain authority and trust.
5:14
SPEAKER_00: Patients trust clinics that rank high in search results.
5:18
SPEAKER_00: A polished online presence builds credibility before they even walk through your doors.
5:24
SPEAKER_00: It helps you lower marketing cost.
5:26
SPEAKER_00: Once your SEO campaign gains momentum, you can rely less on expensive ads.
5:33
SPEAKER_00: And I always like to talk about when you put SEO at the core, at the very core, of your marketing campaign.
5:42
SPEAKER_00: Then let's just say you're creating quality content like blog posts.
5:46
SPEAKER_00: Well, then you have those to push out via social media.
5:50
SPEAKER_00: You have content to push out to your audience via email newsletters.
5:55
SPEAKER_00: It leads to all this additional overflow of marketing resources that you have, in addition to the quality, amazing content on your website.
6:06
SPEAKER_00: It leads also to compounding results.
6:09
SPEAKER_00: Every blog post, every backlink, and site improvement adds up, bringing you in more leads over time without increasing your budget.
6:18
SPEAKER_00: It also gives you a peace of mind.
6:20
SPEAKER_00: You are no longer worried about what if Google changes something because you have a plan in place.
6:26
SPEAKER_00: SEO isn't just about clicks, it's about creating a digital foundation that grows your clinic.
6:33
SPEAKER_00: Again, I encourage you to dive deep into that amazing blog post we have called The Hidden Price of Ignoring SEO, what clinics lose without it.
6:45
SPEAKER_00: And again, it can be found in the show notes or by visiting propelyourcompany.com.
6:51
SPEAKER_00: If you're ready to stop handing patients over to your competitors, here are some next steps for you.
6:57
SPEAKER_00: One, you can sign up for our new free webinar, how to dominate Google search, Google Maps, and AI-driven search results without stress or ad spend.
7:09
SPEAKER_00: You'll walk away with actionable steps to boost your visibility.
7:12
SPEAKER_00: You can do that by checking out the link in the show notes or by visiting propelyourcompany.com.
7:19
SPEAKER_00: You can also book a free discovery call if you're interested in learning more about our DIY program, our done with you services, or our done for you SEO and website services.
7:34
SPEAKER_00: Don't let doing nothing cost you another year of growth.
7:38
SPEAKER_00: Visit propelyourcompany.com to sign up for that webinar or book a discovery call.
7:44
SPEAKER_00: Let's take your clinic from unfindable to unstoppable.