How Better Data Could Transform the Entire Dealership Experience with Paul Hilton
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If you’ve ever wondered why some dealers win online and others don’t, it often comes down to one thing: who has better data.
JATO might not be a household name for most people in automotive retail—but quietly, for 40 years, they’ve been the data backbone behind the industry’s biggest decisions. In this conversation, Head of Retail Paul Hilton reveals how JATO has become the global source of truth for vehicle specs, pricing, options, EV attributes, and competitive insights, fueling everything from OEM strategy to dealership retailing. And even though they power 52 countries…
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