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From Hiding Debt to Building 8-Figure Biz with Julie Solomon · All In with Allie

• 0:06
  So I'm sitting here with somebody that I have been a fan of for years,
• 0:15
  and then the fact that, like, I call you a friend now
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  is just the coolest, most surreal thing ever. But I'm sitting here with
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  author, speaker, brand expert, coach, host of the influencer podcast og
• 0:30
  in the space, in the offer space, in the influencer space, in
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  the podcasting space, Julie freaking Suliman. Thank you, Welcome to Allin with
• 0:43
  Allie. I am so grateful to be here. And I think it's you
• 0:45
  know, if we don't fangirl over our friends, are they even our friends,
• 0:49
  it's a fangirl over you too. It's really freaking awesome. Thank you
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  gets to be here with you today, which is pretty amazing. It's really
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  cool, and I'm really happy that we live in the same town, so
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  you live on one side of Nashville. I live on the other side of
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  Nashville. So that's how we were able to connect. And I'm very thankful
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  because you've introduced me to a group of girls who are kind of in our
• 1:11
  space and do what we do and are in the creative area. And I
• 1:15
  really appreciate that. Yeah, I think it's so important to have women who
• 1:22
  just get what it is that you're trying to do and they can see where
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  it is that you're trying to go because that's where they're trying to go TOEAH
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  or they've been there, and they're like, yeah, let me support you
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  in whatever way that I can to get you there if that's where you want
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  to be. And I think that for a long time I didn't have that,
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  and I know, like you and I have talked about that, I
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  didn't have that for a very long time. And I remember sitting this was
• 1:49
  years ago, this was probably twenty fourteen, and I was sitting in this
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  very woo woo life coach's office in Calabasas, Californi, and like, after
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  doing like my energy healing, I was just like I need to just call
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  in, like, you know, my collective group of women and like who
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  are these people? And you know, and because I didn't have it,
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  and so like she took me through this whole visualization process of like the women
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  and what do they do and how are we supporting each other? And it's
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  wild to think that almost ten years later, like that's all I have in
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  my life now, Like I just have an abundance of incredible women who support
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  one another. There is no competition, there is no lack, there is
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  no scarcity, And I think it's because they are all on their own path
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  doing what their calling is. And I think before, you know, kind
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  of in a previous life, I think I just because I wasn't living my
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  true purpose and my true calling and I wasn't being true and authentic to myself,
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  I attracted women who were also that and so it felt like very kind
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  of it was like I was spiritually kind of bankrupt when it came to that.
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  And I think that's one of the most important pieces to growth as an
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  entrepreneur for women. It's like, you have got to have women that you
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  can lean on, that you can support, that you can fangirl like out
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  on with each other because you need that. You know, you need that
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  so much. And it's interesting because yeah, there's I feel like you kind
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  of go through that phase where and maybe it's like an immature thing when you're
• 3:30
  younger and you feel like and I feel like media and movies and different things
• 3:36
  kind of create the vibe of like that's how it is that girls need to
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  be against each other and you need to compete and whatever. But then you
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  grow up and you realize that everybody's just on their own journey and on their
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  own path, and if you're doing what you love and you're really committed to
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  yourself and your growth, then nobody can take that from you, and vice
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  versa. So to have people in your corner that get it and that understand
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  why you played the game that you play and as big as you play,
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  and the complicated things that come on the path that a lot of people don't
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  understand that are just in tradition or traditional non traditional, whatever different kind of
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  industries. It is so important. It is. And I think that you
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  know and for those that don't know, I'm from Tennessee. It was born
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  and raised in McMinnville, which Ali knows where that is, but grew up
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  in Nashville. But then I spent almost a decade. I spent some time
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  in New York City, but I spent almost a decade in Los Angeles.
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  And I think that Los Angeles gets such a bad rap because people are like,
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  they're so selfish and they're so self involved and self absorbed and da dah
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  dah da dad, and I'm like, yes, And because they are so
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  self involved and self absorbed. They're not sitting here gossiping about you, they're
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  not sitting here worrying about what you're doing, because they're too busy focusing on
• 4:56
  themselves. And so I think that one of the gifts, one of the
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  many gifts that at Los Angeles gave me during my time there was that gift
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  of really finding like minded women who were just focused so laser focused on getting
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  what it is that they wanted, and it was it was like an expander
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  for me. Yeah, And so I didn't see it as a negative when
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  people would be very self focused. I saw it as, Oh, they're
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  keeping the focus on themselves really where it should be when it comes to their
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  business, their goals, and their dreams. That's how it should be.
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  You stay in your life, yes, and when you're after something and when
• 5:30
  you're pursuing something that big, you don't have time to worry about other people.
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  We were just talking about this on one of my Mastermind calls actually,
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  and it's just we're talking about like trolls on the Internet, and we were
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  just talking about like it's just such a different mindset, Like you don't see
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  that from people who are just committed to their growth and who are doing something
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  that they actually enjoyed doing yep, million percent. Yeah, so okay,
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  So, yes we have similarities and that we were both I wasn't born in
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  Tennessee. I was raised in Tennessee in Swerna. You're from mcminville. We
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  both went to the University of Tennessee. Yes, we did go Vall Vall's
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  baby and there. At the same time, I think I'm older than you.
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  I went to college later in life, like later in my twenties,
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  okay, because I was like, and I do, I'm thirty nine,
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  So it's like I know that I'm a little bit older than you as well.
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  I think, Yeah, I graduated in I don't even remember what I
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  was so old. I just I was like, I've got to get out
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  of here. I was like, people are like, it was almost herel
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  Avenue right now, I've got to go. I think it was because it
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  was I graduated the year that I'm at Chris So I think it was like
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  two thousand and fourteen. Yeah, I was already in LA at that time.
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  Yeah, yeah, I know, because I was like, how did
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  we not cross paths there? But yeah, that's why, Okay, so
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  we went to the University of Tennessee and then you went to New York and
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  you did New York. Yes, And so I graduated from the University of
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  Tennessee with a major in communications in marketing, which is so weird that I
• 7:04
  am kind of used my major in the work that I do now because no
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  one ever really does that. Yeah, I'm minored in entrepreneurship, which is
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  so funny. There you go. Yeah, And so I went to New
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  York City. I had only been there one time, and it was my
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  senior year at the University of Tennessee. I went on a journalism trip there
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  and it was like February of two thousand and seven, and I was like,
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  this is where I'm moving when I graduate in three months. And I
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  did, and I moved to New York with no job. I did not
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  know a single person in that city. I had no idea where I was
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  going to live. I had student loan debt, I had no money.
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  But I had a friend of a friend who let me sleep on her couch.
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  And then I had a friend's sister who also let me sleep on her
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  couch. And I did it and it was like, I think it was
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  just like the ignorance was bliss, you know, And it was like in
• 7:58
  my small town mind, I was like, I'm going to go to the
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  big city, make it such in a city vibe my you know, twenty
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  six thousand dollars of student loan debt and I'm gonna make it ready. And
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  yeah, and I did it, and I couchsurfed for three months, and
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  you know, did this whole crazy process of just trying to find a job.
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  And I knew that I wanted to be in PR. I didn't know
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  what kind of PR I wanted to be in. I kind of like focused
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  down to like music and entertainment, and I didn't know how like how how
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  do I even like, you know, because back then there was no This
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  was two thousand and seven. There was no There was Facebook and that was
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  it. But it was like, no one knows Instagram, no Instagram,
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  no social media. I think there might have been LinkedIn, but I probably
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  didn't know how to use it. MySpace, Yeah, there was only Google.
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  And so I remembered one thing from a marketing class at the University of
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  Tennessee, and it was one where I had to learn how to write a
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  press release. And every press release has this this statement on it at the
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  top left that says for immediate release, and that lets the person know that
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  you're sending the release out to that it's that it's for immediate release, not
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  for delayed release, or it's not like a confidential piece of information that they
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  don't that they can't share publicly. So and right below that is always a
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  contact So I was thinking, well, why don't I make a list of
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  the people that I would want to work with, and a way to find
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  their pr reps is to google for immediate release because I knew that the contact
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  me would be on there. So thank you University of Tennessee for this hack.
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  So I started every penny for every penny of death. So that's what
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  I did. I spent all summer googling, and I was like, if
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  I want to work in music, I want to work with like the top
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  music people. So I was like, who is that? And so at
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  the time, I went to like Billboard dot com and I looked at like
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  the top you know, ten people at the time, and it was like
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  Maroon five, Pink Lay Rabbits, you know, like whoever else, And
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  so I I started googling four immediate release Lenny Kravitz four immediate release, Pink
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  for immediate release, Maroon five had four. And then I did the same
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  thing with like Entertainment like for immediate release, Reese Witherspoon, Like, I
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  don't know what I'm doing, right, But then these these press releases started
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  popping up, and I started getting these contacts, and so every single day,
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  because I didn't have anything else to do, I just started sending emails.
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  I'm a student, this is what I'm looking for. This is my
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  resume of my internships from Knoxville, Tennessee. I know you can't wait to
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  hire me. But I started to slowly but surely get these interviews for you
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  know, like junior publicist positions and assistant positions and lo and behold. After
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  several months of doing this, I finally got a response from a woman who
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  was Pink and Lenny Kravitz publicist and she worked at a top tier agency there
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  and she was like, I'm looking for an assistant, and so I went
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  in and I interviewed and I got the job. Wow. And so that
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  was like my my step into the big world of pr. And my first
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  gig was to take Anny Kravitz to New York Fashion Week and like go through
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  this whole thing with her, and it was a fascinating experience. And it
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  was just a really fascinating time to be able to jump into a world where
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  it was all women who were doing very big things. It was a female
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  ran agency. All she hired was females. I don't know if that was
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  intentional or not, and definitely yes. And it really it showed my small
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  town, you know, twenty year old brain what was possible in a much
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  bigger way because I had never been surrounded by women who were doing such big
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  things, who were running companies like that, and really really just having a
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  place of power in such a massive industry that is the music industry. And
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  so I got to do a lot of things. I always say that I
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  worked for that company for a little bit over a year, and I always
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  say that I learned more in that first year than I would have, you
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  know, ten years at some traditional kind of marketing company or something like that.
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  And so I really really valued my time there. Looking back at like
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  young Julie, I was like she was saddy to like think about that for
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  immediate release thing, it is, yeah, and just like make it work.
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  And I mean it still works today, by the way, for anyone
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  listening, Okay, trying to get into peace, which now it's so much
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  easier to find contacts. But it was, it was just it was a
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  really beautiful time, and I think it really set me up really on the
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  trajectory of where I am now. But I still had a lot of mindset
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  work and stuff to get through. Yeah. So you were young, and
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  you got to meet a lot of people. You got to meet Lenny,
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  you got to meet Rod Stewart, you got to meet got def Leppard,
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  Pink, the Bob Marley's family because we handled the Bob Marley estate, Makai
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  Pfeiffer, Zoe Kravitz, Stone to book pilots, we did the Reunion tour,
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  just so so many the White Stripes, Perry Ferrell. Yeah, any
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  good stories you want to share, any drama, anything crazy that you witness
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  that you be willing to. You know, what is what is really fascinating
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  is that what I have learned because after I got into music, then I
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  got into publishing a book, pr and I worked with a lot of thought
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  leaders and big best selling authors, and then I got into like the influencer
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  space, and I will say, out of everyone that I've met along the
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  way, the ones that are the most quote unquote famous, the ones that
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  are the most successful, are always the most generous. They are the most
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  grateful. They are always about people first. They are always about creativity and
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  collaboration and you know, really, you know, working together because there is
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  such a higher calling. The ones that are kind of the smaller fish in
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  the bigger sea are the ones that always complain it's never enough, it's never
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  good enough. It's always kind of like, you know, I don't know
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  how else to say this other than like your Z list that are the worst.
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  Yeah, but like your A list, from my experience, they were
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  always nothing but gracious and amazing to work with. That's really cool to hear,
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  Yeah, because you I mean, we've all heard celebrity stories where like
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  somebody is a nightmare or whatever. But by the way, that's so unfair,
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  Like I feel like, okay, so you caught somebody on a bad
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  day, Like who hasn't flipped somebody off or cut somebody off in traffic?
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  Not me, I haven't, but like, you know, like we've all
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  had our moments, so I think it's it's tough for celebrities because somebody sees
• 14:39
  five minutes of something and then it makes headline news. But I love I
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  mean, you got like a real backseat, like close proximity view of some
• 14:48
  of these mat I mean, some of the biggest stars in the world,
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  and to hear that they're actually lovely or the ones that you've met is really
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  nice. Yeah. Yeah, good figure. So Okay, So if you
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  were in New York, you did your thing, you hustled your face off,
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  and then you came back to Nashville, and that's to need a book
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  publishing. Yes, So I came back to Nashville and definitely went through a
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  little bit of like an early quarter life crisis. I came back because I
• 15:15
  was running out of money. So I was making twenty five thousand dollars a
• 15:18
  year in New York City with student loan debt, and unfortunately, I guess
• 15:24
  you know. I remember when I was telling Carlen, my boss, and
• 15:28
  Linda, the owner of the company, that I had to leave. I
• 15:30
  remember Linda asking me, well, how much money do you need to stay?
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  And I didn't know. Not only did I not know how much money
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  I needed to stay, I didn't even understand my worth and my value enough
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  at the time to actually take the time to sit down and be like,
• 15:46
  if I really want this, I need help figuring this out. You know.
• 15:50
  I was just so lost in the victim mindset of like, well,
• 15:52
  I've ran out of money and so I can't be here anymore, and oh
• 15:56
  woe is me? And so I moved home and I was miserable that summer.
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  I literally like moved back into my high school bedroom. Like it was
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  it was like what And I just remember looking around being like what the f
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  just happened? Like I just went to college then had the most incredible,
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  transformative, life changing year that I could have never even imagined for myself in
• 16:18
  New York, and now I'm sitting back in my bedroom at my parents' house
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  and I want to die. So there was that, yeah, But the
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  gift of that is I remember sitting there and I was just like crying,
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  and I was just like I was so confused, and there was so many
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  layers to that my life at the point, going in my personal life with
• 16:41
  my boyfriend at the time, and I just remember looking around the room at
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  my parents' house and being like I never want to feel this way again.
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  Yeah, Like I will never ever put myself in a position where I so
• 16:59
  easily let my dreams go because I was so afraid to figure out how to
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  get what I wanted. Was that like your rock bottom moment that I think
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  that was. I've had a few, yes, but that was definitely one
• 17:15
  that that was a rock bottom moment of like, wow, Julie, Like
• 17:18
  how quick and easy you were to give up on your dreams? And it
• 17:23
  was like this awakening. So you regretted coming to Nashville. You're like,
• 17:26
  why didn't I try harder? Why didn't I? Like they were trying to
• 17:30
  get you to stay at Sanday and and you know she was giving me,
• 17:34
  she was leading me as she should as a leader should. She was like,
• 17:37
  well, how much money do you need to stay here? Like can
• 17:40
  we let's see if we can work this out. And it's like I didn't
• 17:41
  even know how to how to respond to that. And I mean, I
• 17:45
  don't regret it because looking back now, like it put me on the path
• 17:48
  that I'm now on, Like who knows what I would have what would have
• 17:52
  happened to my life if I would have stayed there. But I definitely look
• 17:56
  back and just regret not advocating for myself more regret not believing in myself,
• 18:02
  more regret not really seeing what they saw in me. You know, it's
• 18:07
  kind of like other people can see in you what you can't see in yourself.
• 18:10
  But I think that just had a lot to do with being young,
• 18:12
  not knowing what I didn't know. How old were you at the time.
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  I was twenty one, Oh god, thank you. No, no,
• 18:18
  no, no, I take that back. No, I was older than
• 18:19
  that. I was twenty three still. Yeah, I was twenty three.
• 18:23
  Yeah, and I was very very young, and I had a lot to
• 18:26
  learn, but that was the kickoff, and it showed me what was possible,
• 18:32
  which I will always be grateful for. Yeah. So you moved to
• 18:34
  Nashville. Yeah, I can imagine how that must feel because you were one
• 18:38
  of those people who got out of your small town. Yes, and you
• 18:41
  went to New York and that was like the thing to do, right,
• 18:45
  like sex and the cities pop in. You have the hills and Lauren Conrad
• 18:48
  going to meet like all of that. Everybody like that's the that's the I've
• 18:53
  made it place. And you get your job there. Yes, And I
• 18:56
  did make it, Like I didn't hate a comp so much. I learned
• 19:00
  so much. I got to work with fascinating people, I got to be
• 19:03
  in the trenches of things. But I remember coming back that summer and I
• 19:07
  went out to Nashville, out somewhere with friends, and I ran into a
• 19:11
  mean girl that I knew from high school and she comes right up to me
• 19:14
  and she's like, Oh, what happened? Did it not work out?
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  And I just remember being like, I know, this is a gift because
• 19:22
  I don't ever want to feel this way again. But it did work out.
• 19:26
  It did work out for me. It was exactly what it was meant
• 19:29
  to be, because it was. But I remember her coming up to me
• 19:33
  and she just being like, Oh, are you back, Oh what did
• 19:34
  New York just not work out for you? And I was like, thank
• 19:40
  you, thank you for that gift of reminding me who I am. And
• 19:42
  then that set me up on a path. Yeah. So then I went
• 19:47
  through the whole job thing again, got a job working for a subsidiary of
• 19:52
  HarperCollins in Nashville and started book pr It wasn't as sexy and fun the New
• 20:00
  York job was, but it was, but it was corporate America, which
• 20:08
  came with its own incredible gifts and also incredible lessons. Okay, so how
• 20:15
  long did you do that in Nashville? So I did that for about three
• 20:19
  years, and then that's really when I started to see what was fascinating.
• 20:26
  At the time. The president of the publishing company was a man named Michael
• 20:30
  Hyatt, and the year that I started at that company, he was leaving
• 20:36
  to go all in on back then what was his blog and his online business.
• 20:41
  And I remember all the little snarky things that people were saying, like,
• 20:45
  oh, really, like the president of the company is leaving this company
• 20:48
  to go like start a blog. That's cute. Well, now Michael Hyatt
• 20:52
  has become one of the top biggest entrepreneurs in online personal development and leadership.
• 20:56
  You don't really get much bigger than him, an incredible human being. And
• 21:03
  so I remember kind of hearing that, and as you know, there were
• 21:06
  some people kind of being snarky and whatnot. I remember thinking like, wow,
• 21:11
  like how cool, Like I you know, wonder, like I wonder
• 21:12
  what that is like, like being able to work for yourself and create your
• 21:17
  own business and create your own team, and you know, like how cool
• 21:21
  is that they see that kind of planted this, Yeah, I just like
• 21:23
  planted this seed, and it also like planted the seed of like, you
• 21:26
  know, sitting in this windowless cubicle and looking around all of these people who,
• 21:32
  you know, a lot of them were amazing, incredible people with a
• 21:34
  lot of gifts, but a lot of them were just miserable. And they
• 21:38
  had been there for like ten years, twenty years, thirty years, and
• 21:41
  they were just waiting for their pension or waiting for retirement. I was I
• 21:47
  just remember looking around and being like this cannot eff and be the rest of
• 21:51
  my life. Yeah, these are not happy people. All they do is
• 21:53
  come here, complain about their job, complain about their clients, complain about
• 21:57
  their work, complain, complain, complain, Like I don't think that we
• 22:00
  were put on this planet to hate what we do every day. And furthermore,
• 22:07
  you know we spend especially if you're in a corporate environment like that,
• 22:11
  you're spending more time with those people than you do your own family a lot
• 22:15
  of the time. And to be miserable the whole to be miserable the whole
• 22:18
  time. I was like, this is not what Like, this was not
• 22:21
  the universal contract I signed up for this lifetime, Like I got to figure
• 22:25
  this out. And the other gift in that time was that because cut back
• 22:30
  to two thousand and eight, there was a recession and a lot of people
• 22:33
  at that company had gotten laid off. By this time, it was twenty
• 22:37
  ten and I had been working there for a few years, and what had
• 22:40
  happened was even though they laid some of those salaried employees off, those salaried
• 22:44
  employees immediately became contractors back to the company. And so I started to notice
• 22:48
  we would actually contract out pr work for some of the bigger book titles that
• 22:53
  we had, and I started to see how much we were paying these independent
• 22:59
  contracts publicists, and they were making more than I was. And they had
• 23:03
  the freedom to work from home. Now, granted, they didn't have what
• 23:07
  we quote unquote think is safe, right, they didn't have the salary and
• 23:11
  the insurance and the debta da da da, but they had freedom, and
• 23:15
  to me, that was bigger than anything else. And so I started being
• 23:19
  like, Okay, Julie, you're you're missing the mark here, Like you
• 23:22
  could do this, Like you could you could be that person. But I
• 23:26
  was afraid, and I had, you know, what you're supposed to do
• 23:30
  in my head, by my family and you know what society wants from you,
• 23:33
  Like, why would you ever leave this job? Be like, you
• 23:36
  got the college degree. Check hard, you felt this hard? Check right,
• 23:38
  you get to work on great projects. Check? Why would you ever
• 23:42
  think about leaving? And it was because I was meant to do something more.
• 23:47
  I wasn't meant to sit in, you know, a cubicle for the
• 23:51
  rest of my life. And so that really started planning the seeds for something
• 23:56
  bigger. And that's when I knew that it was it was time to go
• 23:59
  out on my own. So I finally, after a couple of years,
• 24:03
  a few years, mustered the courage to do that. And it was I
• 24:07
  believe twenty twelve that I put in my resignation and said, okay, I'm
• 24:11
  now going to be freelancing. And I had also just gotten a divorce from
• 24:17
  my college sweetheart, didn't have a place to live. It was weird because
• 24:22
  I was kind of like back to where I was in New York. It
• 24:23
  was like I had no job, no home, divorce a and you was
• 24:30
  on, you know, a new chapter and a new path of my life.
• 24:34
  And then it was around that time that I met my now husband,
• 24:37
  and that's what took me to Los Angeles. Okay, so you are married
• 24:41
  to actor Jonathan Scheck. Yes, how did you guys meet? We met
• 24:45
  randomly on a Tuesday night in Nashville, Tennessee at a charity event. He
• 24:52
  was randomly in town to support the Make a Wish Foundation. I was on
• 24:56
  the Young Leader's board of that foundation at the time, some friends of mine,
• 25:00
  and it was just a chance. Was it just like love at first
• 25:06
  sight? Kind of? Was? I mean, obviously I'm partial, but
• 25:11
  I think it would be hard not to fall in love with my husband at
• 25:12
  first sight. He's not hard to he is not hard to look at.
• 25:17
  He's such a beautiful human being. But he also just has such an incredible
• 25:21
  soul. And and it was I mean, he's he walks into a room
• 25:25
  and you you can't help but to kind of, you know, recognize,
• 25:29
  you know, kind of notice him, and and so you know, we
• 25:33
  connected that night, and then over time started to build a relationship, and
• 25:38
  within nine months I was in La. Okay, so you guys moved to
• 25:45
  La. Were y'all engaged? Were you guys y'all got married that now?
• 25:48
  I was just barefoot and pregnant. Okay, nice? Perfect? So he
• 25:52
  brings you to LA and you talk about Okay, so you wrote a book
• 25:55
  called Get What you Want, How to Go from Unseen Unstoppable, so good,
• 26:00
  and you talk about this story. So was this when you guys go
• 26:03
  to LA and you're barefoot and pregnant. Now this was a couple of years
• 26:07
  later. So I moved to LA, you know, within nine months of
• 26:11
  meeting. You know, we we did not do what your shocker, Julie,
• 26:14
  did not do what you were supposed to do. So I, you
• 26:17
  know, am pregnant with this man that I'm not married too, but I'm
• 26:19
  massively in love with. And he's you know, fourteen years older than me,
• 26:25
  so he was very, very ready to just you know, he had
• 26:29
  been also married before, and because of what he does for a living,
• 26:32
  his his you know, marriages were very public, and so were the divorces,
• 26:37
  and it was a lot of shame and just his own journey of really
• 26:41
  having to get to the other side of a lot of things and addiction and
• 26:44
  all kinds of stuff that he's now you know, shared publicly, but at
• 26:48
  the time, you know, he was ready to kind of settle down.
• 26:49
  So I moved to LA because I'm now doing my own PR work. I
• 26:53
  can, I can work from anywhere. And I moved to LA and I'm
• 26:57
  pregnant and and we start to build a family together, and you know,
• 27:02
  we have our son, Camden later that year, who've just turned ten years
• 27:04
  old. And I start living the LA life. But it's it's a hustle
• 27:10
  and it's a grind, and I still have a lot of just money stuff,
• 27:15
  yeah, that I had not dealt with. And because I had so
• 27:18
  much shame around that, I was afraid to be honest with him about the
• 27:22
  fact that I wasn't confident in a lot of areas of money. Because from
• 27:27
  my husband's perspective, it was like, oh, Julie's the savvy, you
• 27:30
  know, PR boss, and now she's like building her own PR company and
• 27:34
  she's worked here and she's worked there, and she's doing her own thing and
• 27:37
  this is great, And because that's what I wanted him to think. And
• 27:41
  so, you know, by lying to myself, of course, you also
• 27:45
  divertently lied to the world around you. Okay, and in reality, you
• 27:49
  are a boss, but you're also an entrepreneur and you're the human yeah,
• 27:53
  and you're doing your freaking best. Yeah. So okay, so what were
• 27:57
  the do you remember, like what were the big money issues blocks that you
• 28:04
  had to work through? Because you share a story about how you you had
• 28:08
  like this credit card debt that you had to come forward, and I've done
• 28:11
  the same thing. Luckily it wasn't I think yours was like thirty grand.
• 28:15
  Yeah, it was a lot. Luckily the credit card company was like,
• 28:18
  she gets like a five grand limit? Otherwise it right? Sorry Graham,
• 28:22
  for sure, But but what were do you remember, like what were the
• 28:26
  things where you're like, Okay, this is not it. I've got to
• 28:30
  handle my shait around money. Yeah. So I moved to LA and you
• 28:33
  know, moved in with him, and we did shortly we get we got
• 28:37
  engaged and married shortly after I got there. So when I when I married
• 28:40
  him, I did not have credit card debt. But I got to LA
• 28:44
  and I was doing my PR stuff, you know, and I think at
• 28:48
  the time I was making like around fifty to sixty grand a year. And
• 28:53
  of course, you know, I'm married now and so he has income that
• 28:56
  can supplement things and all of that. But also what was happening at this
• 29:00
  time in LA was that this idea of you know, a content creator was
• 29:07
  starting and at the time, everybody was pretty much a blogger. We call
• 29:11
  them bloggers and so, and really LA at the time was like the top
• 29:15
  one percent of the top one percent, like every massive, big fashion,
• 29:19
  lifestyle beauty blogger lived there. And I started to get very intrigued by that
• 29:26
  world. And really it was because I needed to make friends. I mean,
• 29:30
  I had moved out there barefoot and pregnant. I of course had my
• 29:33
  husband, but I didn't have a lot of friends, and so I started
• 29:37
  to slowly make connections. And the connections that I initially were making were girls
• 29:41
  that were bloggers, and so they would invite me to the events and things
• 29:45
  like that, and I started to quickly, you know, I started a
• 29:48
  blog after Camden was born, still doing my PR staff, and I quickly
• 29:52
  learned how to monetize my blog because of my PR experience. And so we
• 29:56
  would go to these events and like most of the bloggers would just be sitting
• 30:02
  there, like, you know, looking at their phone or talking to each
• 30:03
  other, and then I would go over and I would talk to the brand
• 30:06
  rep and I would just you know, or talk to the publicist or talk
• 30:10
  to the marketing executive, and I would build these relationships, and then I
• 30:14
  was able to quickly monetize my blog. So not only was I making about
• 30:17
  forty to sixty grand a month on the PR side, but then I was
• 30:19
  starting to make anywhere between like three to five K a month on the blogger
• 30:25
  side, and I was like, this is great. But I was spending
• 30:27
  the money faster than I could make it because I was trying so hard to
• 30:30
  keep up with like the Kardashians basically, you know, with the jones of
• 30:36
  la the la lifestyle. And it's like, even if it was just like
• 30:40
  meeting some girls for like a cute cappuccino at a cafe, you know,
• 30:45
  it's expensive, even if it was like going and buying a lip gloss.
• 30:48
  And that's really how I justified the spending, because I was like, well,
• 30:51
  it's not like I'm going to Rodeo Drive and buying a bague bag,
• 30:55
  right, it's right off, right off? People, dond it, We'll
• 30:59
  do it. Who writes it up there? People? Why are we having
• 31:03
  this conversation? That is me? That is me. If you've ever ever
• 31:06
  seen Shit's Creek, you still talking about Yeah, So I'm just like,
• 31:08
  yes, the right off ferry is gonna come down from the sky and take
• 31:11
  care of it. Just takes care of itself, guys. So from about
• 31:15
  twenty fourteen to twenty sixteen, I slowly but surely started to accumulate this debt.
• 31:22
  I had gotten a credit card, you know that I shouldn't have got.
• 31:26
  Well, really it was our credit card, and I, you know,
• 31:30
  slowly, over two years, put about thirty thousand dollars on it.
• 31:33
  And I kept telling myself, well, you know, once I get this
• 31:36
  big blogger campaign, I'll pay it. I'll pay the whole thing back and
• 31:40
  we'll be fine. Or once I get that big pr gig, like you
• 31:42
  know, it will rain money, you know, just like that adrenaline addictive
• 31:45
  mindset, right like that gambler's you know lie basically, And that's really what
• 31:52
  I was living. I was living a gambler's lie, like always reassuring myself
• 31:55
  that with the next big cash windfall, I'd pay the whole thing off and
• 31:59
  we'd be fine. But of course, as we know, it doesn't really
• 32:02
  magically rain money when you're in such a scarcity mindset like that. And so
• 32:08
  one day I get a call twenty sixteen. I'm just sitting at the kitchen
• 32:12
  table working on probably some content stuff. And I get a call from my
• 32:15
  husband and he goes, hey, babe, hey babe, Hey, So
• 32:21
  when were you gonna tell me about the credit card? Yeah? And I
• 32:24
  just remember like my jaw opened, my stomach went into knots, and I
• 32:30
  was like, what credit card? And he was like the one that you've
• 32:32
  spent thirty fucking thousand dollars on? You know. He was just like so
• 32:37
  yeah, I was like, what credit card? I'm in denial? Yeah,
• 32:43
  this is what denial looks like. Okay, and so yeah, and
• 32:50
  he was just so upset, so angry, so sad, so confused,
• 32:55
  and you know, and he started being like, who the F did I
• 32:59
  just marry? Like is this like some crazy person that's gonna like spend all
• 33:01
  my money? Like, you know, he was like calling people and not
• 33:06
  gossiping by calling financial people. He you know, I think he called my
• 33:09
  dad and was just like, I need to know what's happened? Does she?
• 33:13
  I know? I was like, he called my dad, which is
• 33:15
  like again, it's like the little girl mentalent. It was shame like,
• 33:20
  see, you're the little girl that doesn't know how to manage money. You're
• 33:22
  the little girl that was never good at math. You're the little girl that
• 33:25
  doesn't know what you're doing. You're the little girl that da and so boom
• 33:30
  rock bottom. And thankfully, you know, even though my husband had a
• 33:36
  lot of big feelings about it, as he should, he gave me the
• 33:38
  grace to figure this out. And he just said, look, you know,
• 33:43
  i have money of my hard earned money that I have made that i'm
• 33:47
  actually saving for our son that I'm going to take out of his savings account
• 33:52
  since you've basically stolen money from our child, which ouch, oh okay.
• 34:00
  He didn't say it like that, you know, he wasn't like digging the
• 34:02
  knife in, but essentially that kind of is what I did. He was
• 34:06
  like, I'm going to have to now take this money out of Camden's savings
• 34:09
  to pay this off so we don't have a problem. And thankfully I can
• 34:15
  do that because I've worked so hard. But you're not, like you have
• 34:19
  to pay this back. You've got to get your f and crap together,
• 34:22
  figure your f out, you know, and like get it together, Like,
• 34:27
  you're not a little girl, You're a grown woman. You're educated,
• 34:30
  you're savvy, you're smart, you know what you're doing. Figure your ish
• 34:34
  out. Basically, and he gave me the space to do that. And
• 34:37
  so that really that rock bottom moment of like how am I back here?
• 34:44
  That didn't feel good? Didn't feel good, But it was this gift of
• 34:46
  like, Okay, there's something that I am still running away from here that
• 34:51
  I've got to figure out what that is. And so that then put me
• 34:54
  on the trajectory of a lot of really deep, really deep personal work,
• 35:01
  therapy, coaches, conferences, books, podcasts, gurus, you name it.
• 35:07
  I did it to really get to the other side of what where did
• 35:12
  my lack of self worth and value come from? And also where did my
• 35:16
  like need to have to like show people that I was keep up? And
• 35:23
  like, you know, where did all of this stem from? Which,
• 35:25
  you know, it was really my origin story. I did not come from
• 35:29
  a lot of money. My you know, my dad literally wore blue collar
• 35:32
  to work every day at Nissan in Smyrna. Uh huh. And my grandmother
• 35:37
  lived in a trailer her entire life. You know, I'm my mom's side
• 35:42
  of the family was much more middle class, but my dad came from extreme
• 35:45
  poverty, and you know, to kind of see the trajectory of both of
• 35:51
  those things. But they were always hard working, you know, they always
• 35:54
  had so much pride. They wouldn't dare take a handout because they're way too
• 35:59
  pride for that and they're just going to figure it out. And so it's
• 36:01
  like I had that, I had that wisdom in me, but I just
• 36:07
  had I had to get through a lot of a lot of that money stuff
• 36:10
  and kind of like it's okay to be from that, but like you can
• 36:15
  step out of the trailer now, like you know, the people came before
• 36:20
  you to do that, so you don't have to do that. Yeah,
• 36:22
  Yeah, it's it's safe to play a different game. Yeah, and you
• 36:24
  don't have to keep up and you can get there, but be smart about
• 36:28
  it because you are smart. And I hear a lot of people telling that
• 36:31
  story where it's like I don't understand I'm not good with money, right,
• 36:35
  It's just such an easy thing. That's so many people and women especially that
• 36:39
  we like to tell ourselves, or some of us tell ourselves. I told
• 36:43
  myself that for the longest time because I grew up in my origin story is
• 36:46
  you know, not a lot of money too. So it was just like,
• 36:50
  oh, it's just in me, I'm just not good with money,
• 36:52
  right, you know, and when you tell that story, you perpetuate that
• 36:54
  story, and then you make those mistakes. And I've made a very similar
• 36:58
  mistake to you, and that feeling of like whoa is this? Who I
• 37:02
  am? No? No, And you mentioned too that you you mentioned this,
• 37:07
  like I've read different interviews of yours and you mentioned this theme of feeling
• 37:13
  like you are meant for more? Have you always felt that way your whole
• 37:17
  life? Oh? Yeah, yeah, I mean I remember being like so
• 37:21
  distinctly. I was probably, i mean not even six years old, and
• 37:27
  I remember standing outside of our in the backyard of our house in mc menville,
• 37:31
  and just like looking out to the sky and just being like, I
• 37:36
  know that there's like more out here, like and I want to see it
• 37:38
  and I want to be a part of it. I want to experience it.
• 37:40
  And I always remember like future tripping into like well, one day,
• 37:45
  you know, I'm going to grow up and I'm gonna do this and that.
• 37:49
  And I remember always being very fascinated by like the Wizard of Oz and
• 37:52
  like Annie, it was like you know, the poor yes, like a
• 37:57
  little orphan Annie, like you know, and I do I always just like
• 38:00
  remember this calling for something more, and I never knew what it was like.
• 38:06
  It was never like I'm going to be an actress or I'm going to
• 38:07
  be a singer. I'm going to be like I didn't know what it was,
• 38:10
  but I knew that it wasn't that. But then I would feel guilty.
• 38:16
  It was like I was shunning a part of my reality or a part
• 38:22
  of my family or a part of my existence that had given me such gifts
• 38:27
  and had showed me like what was possible and I didn't have to suffer like
• 38:31
  they did. And I think that that that was like the pool, you
• 38:37
  know, I'd say, like my grandmother never saw the ocean. She died
• 38:39
  at ninety two years old, never seeing the ocean, and it's like it's
• 38:45
  something as simple as that, you know, and just just a generation to
• 38:51
  generations before me, like it wasn't that long ago, you know. And
• 38:55
  and it's those kinds of things that really drive me. So that's what I
• 38:59
  had to really into and those beliefs that I would tell myself of like you
• 39:02
  know, I'm not good with money, or money is bad, you know,
• 39:05
  or people with money are bad, you know, and they do bad
• 39:07
  things, which now that I've been around so many successful people with a ton
• 39:13
  of money like those are the people that are always the most in my experience,
• 39:15
  the most gracious and the most giving. And they're all about people because
• 39:20
  there is no scarcity mindset. It's all abundance. Yeah, And I had
• 39:23
  to really lock into what that was for me and and really get to the
• 39:29
  root of my origin story and start to really accept that so I could take
• 39:31
  action and get to the other side of it. Okay, so fast forward
• 39:36
  a little bit. You so you're in La, You're doing the pr thing,
• 39:39
  and then at some point you I know, you started like a mommy
• 39:45
  blog. You did that for a while, right, and then at some
• 39:47
  point you decide because I think like you were kind of burning yourself out a
• 39:52
  little bit, and the debt, the debt thing happened. I got called
• 39:55
  out for that, and that's when I knew once I started to to really
• 40:00
  manage my mind, because that's the other thing. It's people can sit here
• 40:04
  and say all the time, well, you know, once I get the
• 40:06
  money, then I can do this and this, and then I'll be this.
• 40:13
  And that's how I was living for years, which is why I wasn't
• 40:15
  getting anywhere. And so I knew that I actually had to become the person
• 40:19
  that believed that she could actually do these things in order to have these things.
• 40:25
  What did that look like? And so for me, it was that
• 40:29
  switch of like the b do have versus the have do be. And so
• 40:32
  for me that was first like, I have to really change my core values
• 40:37
  here and change my belief system because a belief like, for example, I'm
• 40:42
  not good with money, it's just the thought that you're thinking over and over
• 40:45
  again. And you can change your thoughts, which means you can change your
• 40:49
  beliefs. And so for me, it first started with managing my mind and
• 40:53
  really becoming aware of the thoughts that I thought about things, and I was
• 41:00
  able to step by step kind of get to the other side of that.
• 41:04
  I started to really learn about self concept and really how it relates to money.
• 41:08
  So and I did not coin this or create this, but I learned
• 41:14
  this through this journey that they're there and this has been around for a long
• 41:17
  time. What I'm going to share but basically we all have a self concept
• 41:21
  of money. We have a self concept of everything, but in relation to
• 41:23
  money. So for example, if I believe that I am a fifty K
• 41:28
  year earner. I am going to consciously and unconsciously create behaviors and patterns and
• 41:35
  habits of that of a fifty K earner, so much so that if I
• 41:39
  actually make more than fifty K a year, I am going to either figure
• 41:45
  out a way to spend it faster than I can make it, so I
• 41:47
  get back down to the fifty k self concept of that that's where I feel
• 41:52
  safe, or if I'm not making fifty K a year, then I'm going
• 41:55
  to start participating in those scrambling behaviors, hustling and grinding and like that dopamine
• 42:00
  head of what do I have to do to make the money until I get
• 42:04
  to that fifty k, and then I'm going to sit back with a sigh
• 42:07
  of release and say, Okay, I'm finally here. So I knew that
• 42:10
  in order to not overspend or fall into the scrambling behaviors, I needed to
• 42:16
  start raising myself concept of money little by little, and so I first had
• 42:22
  to do that internally. So it's, you know, basically, long story
• 42:24
  short, you can never earn more on the outside than you do at the
• 42:28
  on the inside. Love that, so I had to start believing that I
• 42:32
  was a one hundred k earner, one hundred and fifty k earner, a
• 42:36
  two hundred and fifty k earner, a five hundred k earner, a million
• 42:38
  k earner, a three million k earner, a five million k earner,
• 42:40
  before that could ever actually happen. And so that was the first step for
• 42:45
  me, was really starting to understand the psychology around money, my self concept
• 42:49
  around money, and really starting to shift those belief systems for myself. And
• 42:53
  that was kind of the first thing. And then the second thing is that
• 42:57
  I knew that I needed to get more serious about what I was doing because
• 43:00
  now I had to get myself out of this thirty k debt, and like
• 43:02
  I needed to make it happen. And that's when I started to really take
• 43:09
  a conscious and realistic inventory about the work that I was doing. I was
• 43:13
  burned out with PR. I had a client actually that it was so exhausting
• 43:17
  working for him that I broke out in hives, and so that was like
• 43:20
  my sign that it was time for me to move on. And then with
• 43:24
  the blogger staff, I was kind of just doing what everyone else was doing
• 43:29
  and like trying to make that work. I was like a master of none,
• 43:32
  a generalist Oh, well, she looks cute doing this, or oh
• 43:36
  this looks good for her, so I'll do that. I really wasn't tapping
• 43:38
  into my innate worth. And I remember for years my husband was always saying,
• 43:42
  like, why don't you just be Julie publicist online, Like if you
• 43:45
  could just be Julie publicist, like that would work. And I'm like,
• 43:49
  well, that's not sexy, that's not fun. He's going to buy that,
• 43:52
  like no one cares about PR tips. But finally, after all of
• 43:57
  these things were happening, I was like, you know, I need to
• 43:59
  do something different because this is not working. So after a couple of years
• 44:02
  of the blog the debt, I finally did a blog post like you know
• 44:07
  around this time in twenty sixteen, and it was like the five must have
• 44:09
  PR tips that every blogger needs to know, and that one blog post got
• 44:14
  more trafficked to it then all the other blog posts combined that had done for
• 44:19
  like the two years prior. Wo And that was my sign. It's like,
• 44:22
  I really need to tap into what makes me different, what is my
• 44:24
  unique value proposition, like really getting back to the core of what I know.
• 44:29
  These are things that you're already a problem exactly, and so it's like
• 44:31
  my husband, he was right, it's like, just be Julie publicist,
• 44:36
  like like truly be who you are, Like that is enough. And because
• 44:40
  I was working on my self worth and my confidence and my belief and mostly
• 44:44
  just the courage that you need to have to do that, because you don't
• 44:47
  need confidence, you just need courage. That's when I started to do that
• 44:51
  shift, and so I started to slowly transition out of that. Bloggers started
• 44:54
  coming to me because they're like, you were able to monetize so quickly,
• 44:58
  and you have like no followers, no fence, Julie, but I have
• 45:00
  a ton of followers, and I can't monetize. What am I missing?
• 45:04
  And I'm like, well, you don't know how to pitch yourself, you
• 45:06
  don't know how to market. Let me help you. So then consulting came,
• 45:10
  then online courses came, Then scaling online courses came, then the podcast
• 45:15
  came, and then you know, cut to twenty seventeen. I made I
• 45:22
  went from twenty sixteen to twenty seventeen, I went from sixty K to two
• 45:24
  hundred and fifty K, and then from twenty seventeen to twenty nineteen, I
• 45:29
  went from two hundred and fifty k to one point three million. Oh,
• 45:32
  and then from there was I all organic. That no, that was a
• 45:37
  shift into okay and scale into the scale. Yep. So I had gotten
• 45:42
  two fifty k all organic, and then I went from two fifty k.
• 45:45
  I was in a Mastermind. And the woman that was leading the Mastermind,
• 45:50
  she goes, Julie, I'm telling you right now, like you're I was
• 45:52
  at, like, I think, you know, eighteen k twenty k ish
• 45:55
  months would maybe have a thirty k here and there. But she was like,
• 45:59
  I know that if you start to get really strategic and you put some
• 46:01
  ads behind this, and you create a funnel and automate some things, you
• 46:06
  could double your money and like, you know a month and I'm like,
• 46:08
  you're like, I'm a quadruple. Yeah. I was like I don't believe
• 46:12
  you, and she was like okay, but I did. And within nine
• 46:14
  months I had hit a million dollars. So so okay, you paid back
• 46:19
  your debt. Oh and that was John and all this She's like he's like,
• 46:22
  just thank goodness. She finally figured this out. It was like it's
• 46:25
  for years it was like I had lighting. I would buy lighting equipment from
• 46:29
  Amazon, and then it would be in the garage and then I would buy
• 46:30
  this and he's like, she's buying all this stuff off Amazon, she's not
• 46:34
  using it. But finally, you know, he started to really see that
• 46:37
  I was taking it seriously. And for me, it did take a rock
• 46:40
  bottom moment. Doesn't mean it has to be for everybody, but but that
• 46:45
  was my trajectory. And then after that one point three, it was just
• 46:47
  like I was on a roll. Yeah, and then came the three and
• 46:52
  that's a challenge, and then comes the five, which is another thing,
• 46:57
  and then it just kind of goes from there. Okay, So how okay?
• 47:00
  So when we think about like, how do I want to ask this
• 47:04
  question? Yeah, how fast? Because there's so many people that they they
• 47:08
  are on their own journey and they feel like it's taking forever to get to
• 47:13
  where they want to go. So when you started, let's your biggest course
• 47:19
  at the time was Pitch it Perfect? Yes? Right? That was it?
• 47:22
  Like served over seven thousand people, just something crazy. Yeah, I
• 47:24
  mean it was the first course that I ever created in twenty sixteen. It's
• 47:28
  still around today. Of course, we've up leveled it and everything, but
• 47:30
  that was the course that I first put, you know, ad traffic behind,
• 47:35
  and that I really pumped out and that I was really strategic with that
• 47:37
  took off. Did you have the podcast at this time? No, I
• 47:40
  didn't have the podcast until a year and a half after I launched Pitchet Perfect.
• 47:45
  Yeah. Okay, So you launched Pitchet Perfect and that was the thing
• 47:47
  with the ad traffic and it just like that, Yeah, put you on
• 47:51
  the map. And of course the podcast, you know, that's obviously going
• 47:53
  to have a huge nurture will house. So then that also, you know,
• 47:57
  organically put me out in front of the other people, which is why
• 48:00
  I always recommend someone having some kind of nurture platform. So that also helped.
• 48:05
  So it was the podcast in twenty seventeen, started running ads later that
• 48:09
  year, and then that was really what kicked it off. Okay, and
• 48:15
  you've just been boom. Now when did you How much time between that when
• 48:21
  things started to really take off for you and you feel like, Okay,
• 48:24
  I've got a good thing going with this business. It's a proven concept,
• 48:28
  things are moving here. How much time between that and when you decided to
• 48:32
  write the book? Oh it was okay. I didn't write the book until
• 48:37
  twenty twenty. Okay, so that was it was a long time. So
• 48:39
  I'd actually gotten an email in twenty eighteen from the publishing house asking if I
• 48:45
  would ever be interested in writing a book, which of course I said yes.
• 48:50
  I like, I have no idea what I'm going to you know,
• 48:51
  yeah, But then that conversation took about a year of back and forth with
• 48:54
  a proposal because they needed a proposal from me, So twenty eighteen to twenty
• 48:59
  nineteen, I also so moved back to Nashville, you know that happened,
• 49:01
  and then finished the proposal, sent it out to them within a month.
• 49:07
  By this point, it's January twenty twenty. They acquired the proposal and I
• 49:12
  had a deal, but then COVID hit, so I didn't get my contract
• 49:15
  until August of twenty twenty. And I kept being like, if there's no
• 49:20
  contract, there's no deal, you know, like what's happening. And then
• 49:22
  by the time I got the contract, they were okay, let's start writing
• 49:24
  the book, and I'm like, I have a one month old. I
• 49:28
  can't write a I have a one month old. So I actually didn't start
• 49:31
  writing the book until February of twenty twenty one. And then turned it in
• 49:37
  June of twenty twenty one. And then with a traditional publishing house, it
• 49:42
  usually takes a year from submitting the manusc the final manuscript, to the actual
• 49:46
  publication of the book. So then the book came out in twenty twenty two.
• 49:50
  So it was a very long process, probably a year longer than it
• 49:52
  would have been without COVID, but still it was a long process. And
• 49:57
  then I got some questions from my audience for you, and one of the
• 50:01
  questions was, how did you feel about the experience writing the book? Would
• 50:06
  you do it again? That's a great question. How honest do you want
• 50:09
  me to be? So honest? Like the most brutally honest. So,
• 50:14
  you know, I came into that world with a very different lens because I
• 50:17
  was a book publicist for several years and I know the publishing industry very very
• 50:22
  well, and I loved working with a traditional public house publishing house. What
• 50:27
  I mean by that is like your Big five, right, the HarperCollins,
• 50:30
  Assignmon and Schusters, the Penguins of the world. What's great about that?
• 50:32
  The first one is clout, you know, to say that you are published
• 50:36
  by a big publishing house like that, It drives Cloud. It's great.
• 50:39
  If you're a speaker, it's great, you know, for a lot of
• 50:43
  brand awareness. The second thing for that is they take all of the sales
• 50:46
  and distribution off of your plate, so you're not having to figure out how
• 50:52
  to because other if you self published, really the only place you can sell
• 50:53
  it is Amazon, whereas with if you've got distribution and sales, you're going
• 50:59
  to be in Barnes and Noble, you're going to be potentially in Target,
• 51:01
  you're going to be in Books a million. You're going to have just a
• 51:05
  wider net to reach and I wanted that for my first book. And then
• 51:09
  the third thing is that you really do get the support on the editing side
• 51:14
  because there are so many processes. You know, you've got there's different stages
• 51:19
  to a book. You've got the proposal stage, then you've got the acquisition
• 51:22
  stage. Then you've got the actual writing of the book stage. Then you've
• 51:28
  got the editing of the book stage, and then you've got the marketing of
• 51:30
  the book stage. So there are many different stages a lifetime. Yeah,
• 51:36
  to actually like I'm going to write a book if you do it the traditional
• 51:38
  route, yea like someone could literally write a book today and put it on
• 51:40
  Amazon, and it's fine, but it depends on what your goals are.
• 51:44
  So I really did enjoy the process for all of those things, however,
• 51:49
  And of course my advance was great. I got a multi six figure book
• 51:52
  deal that was awesome. Yeah, that's great. However, the expectation typically
• 51:59
  is that you take that advance and it all goes back in to making the
• 52:02
  book happen. So I wrote my book, but some people ghostwrite, right,
• 52:07
  So if you're going to hire a ghostwriter, typically a good one's going
• 52:09
  to cost about sixty thousand dollars. Or you may hire someone to kind of
• 52:14
  edit your book with you and shadow you are as you're writing it, which
• 52:17
  is what I did. So so that so the advance has to pay for
• 52:22
  the editing of the book. I mean, who else is going to pay
• 52:23
  for it? Wow? I mean you're you're essentially paying for it, Like
• 52:27
  the publishing house doesn't pay for that. And so I mean, unless you're
• 52:30
  like a massive author that's going to you know, sell millions of units,
• 52:34
  they're not paying for any of it. Right, Okay, So I knew.
• 52:37
  I was like, I want this to go well, and I want
• 52:39
  someone to follow this with me, and so I had hired you know kind
• 52:44
  of what they call you know, they're they're like shadow editors, is what
• 52:49
  I call that. You write it and then they will read it and they'll
• 52:52
  say, Okay, something's missing here in the storyline. What do you mean
• 52:54
  by this? Or I don't really think this makes sense. I think that
• 52:58
  you could take this out, or oh this is really juicy. I think
• 53:00
  that you should share more here, what do you know? What do you
• 53:02
  mean by this? What do you mean by that? And I just I
• 53:05
  like that kind of style when I'm writing. So and that was thirty thousand
• 53:09
  dollars, so some of the advents had to go to that, and then
• 53:13
  you get to marketing the book, and they don't pay for any of that.
• 53:17
  So if you need pr if you want to get on podcasts, if
• 53:21
  you want any of that, you've got to pay for that. Now,
• 53:23
  some books will have marketing budgets. Mine did, but it was very very
• 53:28
  minimal compared to the cost of what you know, a publicist these days is
• 53:31
  about six grand a month to do a traditional launch like that. You have
• 53:36
  other people that maybe they specialize in just getting people on podcasts that could be
• 53:39
  four five k a month. It adds up. So I would say that
• 53:44
  if I were to do it all over again with a traditional publishing house,
• 53:46
  I would have done it the way that I would have done it. However,
• 53:51
  when it came to the marketing bit, I would have changed some things.
• 53:53
  As a former publicist, I would not have hired a PR team.
• 53:58
  It's not that they weren't great. It's not that that I didn't love working
• 54:00
  with them, but I could have gotten a much greater ROI just by spending
• 54:05
  all of that money by buying my own books and just giving them a way
• 54:07
  to people. Well, to be honest with you, I also feel that,
• 54:12
  and I know this from my PR days. You know, things like
• 54:15
  good Morning America. It sounds sexy and fun, but it doesn't sell books
• 54:19
  really no, because think about it. You're on there for you know,
• 54:23
  maybe two and a half minutes, trying to plug a book, and they're
• 54:25
  like, okay, and back to you, Ron, let's talk about the
• 54:28
  tornado and Saint Louis right. You know, it's like there's no connection there.
• 54:30
  Whereas if you go on a podcast and you get sixty or ninety minutes
• 54:35
  to tell your story and share your story, there's more skin in the game,
• 54:37
  y'all hear that? Okay, So for any of you, whether you're
• 54:40
  self published or not, if you have a marketing budget, invest it in
• 54:45
  buying your own books and giving it away to people. What's a better way
• 54:49
  for someone to read your book than just giving it to them, right,
• 54:52
  there's no better way. There's no shame in that. And invest it in
• 54:55
  a podcast tour. And so because also of all of my relationships in this
• 55:01
  space, now you know, I did over one hundred and fifteen podcast episodes
• 55:06
  during my book launch. Well, and I want to say, like I
• 55:08
  got myself on all of them, but probably twenty Yeah, just because I
• 55:15
  mean you're so well connected, yeah, you know. And that's so it's
• 55:16
  like there may be somebody out there that's you know, if you're not well
• 55:20
  connected, then of course you invest, but if you are well connected,
• 55:22
  it's like, do you really need to do all that? So that's that's
• 55:27
  me being completely honest. I love that. That's super juicy. Thank you
• 55:30
  for sharing that, because I had no idea. I thought that you get
• 55:35
  your advance and they pay for all the little things, you know. But
• 55:38
  I also did a big book law Like I had a huge event here in
• 55:42
  Nashville, you know, and I was able to pitch and get brands to
• 55:45
  partner with me and get sponsors and all of that. But like normally it's
• 55:47
  like they're not paying for that. Yeah, they didn't pay for my Barnes
• 55:50
  and Noble signings in New York. They didn't pay for me to go there.
• 55:52
  They didn't pay for me to go to la Oh the Veil Husband.
• 55:58
  Okay, but you wouldn't self publish maybe for a second book, I would.
• 56:02
  It depends again, like if you want to make a lot of money
• 56:05
  off your you never make money off books ever, Like just it's not to
• 56:08
  make money, it's to build awareness and build credibility, that's really And you
• 56:14
  write a book because you have something to say, right most importantly, Yeah,
• 56:16
  so it's not a get rich right, it's not a get rich quick.
• 56:20
  You write a book because you have something that you really want to share.
• 56:22
  And then from a branding perspective and a business perspective, you write a
• 56:27
  book for the awareness and for the credibility. You don't write it to make
• 56:30
  money. And so but if you want to make some money, then self
• 56:36
  published on Amazon, because you're going to get all that money back minus the
• 56:38
  cost to actually, you know, create the book. But you need an
• 56:43
  audience, you would have to you need an audience, You need an entire
• 56:46
  funnel to map that out. It depends on like what the purpose of the
• 56:51
  book is. Is it just like a little lead magnet type of thing.
• 56:53
  You know, there's so many layers to all of that. Okay, well,
• 56:55
  thank you for sharing that. That's helpful, very juicy. Okay,
• 57:00
  So in your book you talk about so the whole tagline is you can't hide
• 57:04
  or one of the topics that you shared and talked about was that you can't
• 57:07
  hide yourself and expect to be seen. That's the premise of the book.
• 57:14
  Yeah, and I fully get this because I work with a lot of women.
• 57:19
  I can see ways that I do this myself. It's like this self
• 57:22
  sabotaged kind of thing where you think you want to be seen, you think
• 57:27
  you want success and people to hear your story, but then you do little
• 57:30
  things to keep yourself stuck, staying small, playing small. So in what
• 57:37
  ways do you see, like the most obvious and then not so obvious ways
• 57:42
  that you see women doing this to themselves who are trying to build brands and
• 57:45
  visibility online. Yeah, I mean you now that when it's like, you
• 57:49
  know, they say they want to be seen, but then they start doing
• 57:52
  all of these little self sabotaging ways to not be seen, and then they've
• 57:55
  got this expectation which then just leads to a resentment of not being seen right
• 58:00
  right, And it's just like, well, I don't know, right why
• 58:02
  am I not being seen? I'm showing up. I'm doing the work.
• 58:05
  And it's like, but really are you, Like are you really showing up?
• 58:07
  Are you really doing the work? Like? Define that to me,
• 58:09
  because I see it too in the women that I work with, you know,
• 58:13
  most of them, they're just like, I just don't know what I'm
• 58:14
  doing. It's like, well, you're spending all of your time on either
• 58:19
  the things that aren't moving the needle, or on the wrong things, or
• 58:22
  on the things that you think are safe, which is not stretching yourself to
• 58:25
  really show up in the world. And so to me, it is about
• 58:29
  having that vulnerability to share those stories, you know, those dark, shameful
• 58:34
  stories that you don't think anyone would be interested in. And that's like I
• 58:37
  remember when I was talking about the book process, I was talking about with
• 58:40
  the editor that I worked with, and she was telling me, like,
• 58:45
  you know, what is a story that you are like embarrassed by that you
• 58:47
  wouldn't want anyone to know? And I was like, well, and I
• 58:51
  told her the credit card story and she was like, that's the first chapter
• 58:53
  of your book. And I was like, first, yeah, but she
• 58:57
  was right. And it's like, and I lead with that because a it
• 59:01
  shares, it humanizes me. It shares something that was really raw and real
• 59:08
  and vulnerable, and it also I've gotten to the other side of it,
• 59:13
  so then I can share my own, you know, experience strength and hope
• 59:16
  within that. And that really, to me, I think is like the
• 59:20
  beauty of storytelling. I agree, And so I think a lot of times,
• 59:22
  you know, women are so afraid to share their story, so they're
• 59:25
  not really being seen. They're so afraid to share those vulnerable moments, so
• 59:29
  they're blending in. Then they're staying vanilla. They're afraid to be honest,
• 59:32
  they're afraid of the shame, they're afraid of the judgment. They don't share
• 59:37
  anything, but they're expecting people to connect with them, whether they're expecting people
• 59:40
  to fall at their feet. But it's like at the end of the day.
• 59:44
  You know, followers do not follow followers. Followers do not follow vanilla
• 59:52
  followers follow leaders right. Ones that are going to be the contrarian, ones
• 59:57
  that zig when everyone else is zagging. Ones that are not afraid to tell
• 1:00:00
  you, yes, I hid thirty thousand dollars of debt from my husband because
• 1:00:04
  I was a hot, freaking mess here I am. You know, the
• 1:00:07
  ones that are really not afraid to show up. And I was just talking
• 1:00:09
  to someone in my community of mine that just sent me a DM the other
• 1:00:14
  night that was, like, Julie, I want you to know that I
• 1:00:15
  just spoke in front of seven hundredsworthy women about my story of being an abusive
• 1:00:22
  relationship and it was your program, your brand Accelerator program, and your module
• 1:00:30
  on brand messaging and storytelling that gave me the courage to do that, because
• 1:00:35
  I would have never had the confidence and the courage to share that story.
• 1:00:38
  And I've now shared it with these women who like, now, she's changing
• 1:00:42
  lives because she humanized and she related to people on a much deeper way.
• 1:00:49
  And so I think that that is really the big thing of like, what
• 1:00:51
  is it going to make someone want to follow you? Engage with you believe
• 1:00:55
  in. You become an advocate of your work over someone else. And it's
• 1:01:00
  not that you have to share every you know, horrible shame story that's ever
• 1:01:04
  happened in your life. It could be, you know, you're sharing a
• 1:01:07
  specialty, an expertise, something that you specialize in, something that you've learned,
• 1:01:10
  something that you've grown from. But what is that that makes you unique?
• 1:01:15
  And that's what people need to leave with if they want to be seen.
• 1:01:16
  I agree. And you talk about also, and you kind of touch
• 1:01:22
  on this earlier, and you mentioned your origin story and we all have an
• 1:01:24
  origin story. It's where you come from, and it's where you kind of
• 1:01:28
  like take your story from, like your background. And one theme that I
• 1:01:32
  noticed, like the more that I learn about you and the more that I
• 1:01:36
  hear your stories, and I think that this sets people apart because it's the
• 1:01:40
  way that you think. But you take these stories and you even though they
• 1:01:46
  were hard in the moment, and they were shameful and you would call them
• 1:01:51
  your rock bottom, you let it allow you to get better and to kind
• 1:01:55
  of like, okay, but this this isn't it? So how do I
• 1:01:59
  grow from this? And then you turn around and you tell this beautiful story,
• 1:02:02
  So it's all about your perception of it, right. So like when
• 1:02:06
  you were in New York and you had to come back to Tennessee, you
• 1:02:08
  had every opportunity to feel bad and to feel in your victim be like,
• 1:02:13
  well, I guess I just don't have what it takes, so I need
• 1:02:15
  to go get a job at whatever and not even tried. But you didn't.
• 1:02:17
  You're like, Okay, this doesn't feel right. I'm going to keep
• 1:02:21
  going. And I think that that is I want people to hear that,
• 1:02:27
  because you can take any situation, any story, and flip it in a
• 1:02:31
  way that empowers you versus disempowers you. Yes, and you've done that so
• 1:02:36
  beautifully. Yeah, well, thank you for that. And I think that
• 1:02:39
  it's also too, just about really getting honest with yourself about what may be
• 1:02:44
  missing for you to grow. Because there's something that people say all the time,
• 1:02:47
  and I freaking hate it, Ali, just get started. Yeah,
• 1:02:52
  it doesn't matter, Just get started, just move, Just get started.
• 1:02:57
  And I agree with it, but it does matter where you get started.
• 1:03:01
  If you don't get started with the right foundation in place, it's like trying
• 1:03:05
  to build a house without the right foundation. That's a good point. Yeah,
• 1:03:07
  And I see so many women that are like, I keep getting started,
• 1:03:10
  and yet I'm still at the same place. And it's like, because
• 1:03:14
  where you start from is so important, and the tools and the resources and
• 1:03:19
  the support and the people that you have to get started in that place is
• 1:03:22
  so important. So it is not just about sitting behind your phone by yourself
• 1:03:28
  siloed and like, oh, I'm going to get started. So I'm just
• 1:03:30
  going to like post this thing because that means I'm getting started, or just
• 1:03:34
  I'm going to get started. So I'm going to make this real because at
• 1:03:37
  least I'm getting started. But if you don't have a vision of where you're
• 1:03:39
  going, if you don't understand where you're going, if you don't understand the
• 1:03:43
  path that you're moving from, if you don't have the tools to get you
• 1:03:45
  there, you're just going to stay idling over and over and over again.
• 1:03:49
  So is it important to get started, Yes, but it matters where you
• 1:03:52
  start from. And I think that a lot of people kind of miss that,
• 1:03:57
  and so on my journey, I always kept that in mind, that
• 1:04:00
  it's like, you have to just keep moving forward, but what are the
• 1:04:03
  tools that I have or what's missing or what are my strengths that I can
• 1:04:08
  bring to this to make sure that I'm moving forward in the right direction and
• 1:04:11
  you're actually getting somewhere. I'm actually getting somewhere yet, and I'm not just
• 1:04:13
  sitting here like this idling being like but the car is starting. Yeah,
• 1:04:16
  but you're not doing moving. I'm making reels. I'm doing the things.
• 1:04:19
  Yeah. It's like, whenever you had that moment with a credit card debt,
• 1:04:23
  you you realize there was some there was mindset that you need to work
• 1:04:26
  on. So you didn't just like start hustling and trying to make the money
• 1:04:29
  because that probably would have created more of an issue. It just would have
• 1:04:31
  perpetuated the problem you saw. Okay, there's a problem with the foundation in
• 1:04:35
  my mind, we need to fix that first and then we can build up.
• 1:04:40
  That's it's so true. Thank you for sharing that. Yeah. So,
• 1:04:45
  okay, we got a lot of Instagram questions, Oh let's do it
• 1:04:47
  so and they're they're really good. So we'll do like a rapid fire.
• 1:04:50
  Okay. So one person asked, people often sell and grow by showing proof
• 1:04:56
  results, et cetera. So social proof, what do you do when you're
• 1:05:00
  new and you don't have the results yet. And this is a marketing strategist.
• 1:05:03
  Okay, So I love this question because I get it a lot in
• 1:05:06
  my world. It's like, you know, but Julie, I don't.
• 1:05:10
  I don't have social proof. This is the first time I'm launching this thing,
• 1:05:12
  or this is the first time I'm you know, I'm coming out as
• 1:05:15
  a strategist. So instead of focusing on what you don't have, I always
• 1:05:18
  ask people, well, what do you have? What do you have?
• 1:05:21
  So, for example, with me, when I first started in PR,
• 1:05:26
  like, I didn't I didn't have anything, you know, I didn't have
• 1:05:29
  a resume, I had an internship. But it's like, what what do
• 1:05:30
  I have? Well, I have curiosity, I have grit. I'm going
• 1:05:34
  to work harder for you than anyone else. And most importantly, I give
• 1:05:39
  a freaking shi t. And you have Google, yes, and I have
• 1:05:43
  Google. But like I care, Yeah, I care so deeply. I
• 1:05:46
  care so deeply about you. I care so deeply about this process. I
• 1:05:49
  care so deeply about this vision, and I care so much so that I
• 1:05:53
  am even willing to put my own money on the line that if you are
• 1:05:56
  not happy and you are not satisfied with the work that we do, and
• 1:05:59
  the next X amount of days, I will happily refund you your money.
• 1:06:01
  Wow, that's how much I care. So that would be my response.
• 1:06:05
  And again it's like if you really like you should believe in yourself so much
• 1:06:10
  so that it's like you're like, yeah, I'll put my own money on
• 1:06:13
  the line. That's good, that's you know, let me show you what
• 1:06:15
  I can do for you. Give me the chance, and I'll have you
• 1:06:18
  need clients to be able to move forward. You got to do what you
• 1:06:21
  gotta do. You gotta do what you got to do. So that's what
• 1:06:23
  I would have her focus on what does she have? What can she with
• 1:06:27
  what she has? And you know what other kind of quote unquote guarantees can
• 1:06:30
  she offer if she doesn't have a plethora of social proof And also you may
• 1:06:33
  she may have, so she may have social proof, it just may not
• 1:06:36
  be in this realm. Yeah, So who else have you worked for in
• 1:06:39
  the past that can just vouch for you as a human being? Credibility?
• 1:06:43
  Yes, one hundred percent. Yeah, the cream rises to the top and
• 1:06:45
  people can tell that's right. So, like I mean, if you're looking
• 1:06:48
  for clients and you have that soul, you have that passion in you,
• 1:06:51
  and you want to do right and you also talk about you know, leading
• 1:06:56
  with service and all of that too. So I think focus on, like
• 1:06:59
  what I can do for you. Here's what I'm willing to do. I
• 1:07:01
  realize I'm new, I realize I'm green. But put me in coach,
• 1:07:05
  you won't be disappointed. What can I do to get this deal? Exactly?
• 1:07:10
  Good stuff. Okay. If you were to start from zero today and
• 1:07:13
  no one knew who you were, what would you focus on? I love
• 1:07:15
  this question. That's so good. Yes, Jucy, who who's do we
• 1:07:17
  know? Who wrote? I didn't write their name? Okay, I'm sorry,
• 1:07:20
  no worries. Okay, So if I was starting today from zero twenty
• 1:07:25
  twenty three, nobody knew who I was, the first thing that I would
• 1:07:30
  do was create a nurture platform. What I mean by a nurture platform is
• 1:07:33
  something like a YouTube channel or a podcast, or even you could use probably
• 1:07:39
  like Instagram Lives something like that, just to start generating value, value driven,
• 1:07:47
  consistent content. And I would not worry about But Julie, no one's
• 1:07:50
  going to listen to it, because that's not the point. The point is
• 1:07:54
  not people listening to it today. The point is starting to create an archive
• 1:08:00
  and a bank of value driven content. So that's the first thing that I
• 1:08:02
  would be utilizing and spending my time on. I would also then take that
• 1:08:08
  content and repurpose it into reels for the social media proof and I would start
• 1:08:14
  doing that, so I would spend time there. And then the other thing
• 1:08:16
  that I would invest my time. And if I was starting from zero,
• 1:08:20
  I wouldn't have money. So my time and my resources in is networking and
• 1:08:25
  putting myself out there and pitching myself. And so this is what I did.
• 1:08:28
  When I first started. I didn't have any followers. I didn't know
• 1:08:30
  how to like, you know, I wasn't There was no ROI with me
• 1:08:35
  like, no followers, no reach, no nothing. But what do I
• 1:08:38
  have? And so I used what I had, which was my background.
• 1:08:42
  Everyone has a background. Everyone has something to bring to the table to then
• 1:08:45
  provide a value to somebody. So I would pitch myself to media outlet's hey,
• 1:08:49
  can I write for you on these kinds of things that I talk about?
• 1:08:53
  You know, back then it was like PopSugar dot com and mom dot
• 1:08:58
  me and anything that I could write to get contributing posts out there that I
• 1:09:00
  could do. I would then pitch myself to other people, Hey, can
• 1:09:03
  we collaborate? Can I come into your world? Can I come into your
• 1:09:06
  membership, your mastermind and add this piece of value to your community free of
• 1:09:12
  charge? You know, I just want to get in front of people.
• 1:09:15
  So I would really be focusing on that nurture channel and then that lead generation
• 1:09:18
  channel. How am I getting in front of audiences that I'm not in front
• 1:09:21
  of right now so I can build that no like and trusting credibility. Okay,
• 1:09:26
  So no like and trusting credibility is tough, hey, because that's what's
• 1:09:29
  going to make you the money. That's going to get you the eyeballs,
• 1:09:31
  the trust yep, and it gets you the people. You can't make money
• 1:09:33
  without people, exactly. Yeah. Okay, so that's that foundational piece.
• 1:09:39
  Okay, what would you say the difference in social media strategy and content is
• 1:09:44
  from an influencer to coach. So I think she were saying, like,
• 1:09:46
  what's the difference if you're a coach versus an influencer. I don't think there
• 1:09:50
  really is a difference between a coach and an in I wouldn't look at it
• 1:09:56
  between like what niche you are a profession you are as much as what is
• 1:10:00
  your goal for generating content on social media? So, for example, an
• 1:10:03
  influencer, it probably is going to be you know, I want to grow
• 1:10:08
  my following by creating engaging content and I want to work with brands, and
• 1:10:13
  so that's going to be my goal. Versus a coach is like, I
• 1:10:15
  want my ideal prospect to see that I am the solution for their problem.
• 1:10:21
  Therefore, I am focused on getting those leads to me with the content that
• 1:10:26
  I'm creating. So that's how I would answer that. Agreed, all right,
• 1:10:30
  would you choose TikTok over Instagram or both? If you had to begin
• 1:10:34
  again, Well, I'm not on TikTok, so i am not. I've
• 1:10:41
  dabbled in it and I've had Yeah, I'm not there. So it would
• 1:10:47
  depend on what my goal was and who my ideal buyer was. That's a
• 1:10:51
  big one, yea, Yeah, you got to remember who were we looking
• 1:10:55
  for. So I would say that if I was doing the business that I'm
• 1:10:58
  doing today, I would stay on Instagram because that's where that they're that ideal
• 1:11:01
  buyer is. If it was something else that was focusing more on like a
• 1:11:06
  younger audience, and I created different content and I was in a different industry
• 1:11:11
  than perhaps TikTok okay. Depends on you're looking for. And then final question,
• 1:11:15
  what do you see people doing wrong when wanting to grow their brand online?
• 1:11:19
  I know we already kind of talked about this in different ways, but
• 1:11:21
  is there something else that comes to mind? Yes, so the biggest thing,
• 1:11:25
  like a million things, let me just tell you so, I actually
• 1:11:29
  have a formula for this. It's it's a pyramid, and it's my brand
• 1:11:31
  accelerator formula. If you go, you can actually download it for free.
• 1:11:35
  That way you can visually see this pyramid when I walk through it. Well,
• 1:11:39
  link it, yep, Julie Solomon dot net, slash profit. But
• 1:11:42
  what I normally see people do, there's there's essentially six pillars. People tend
• 1:11:46
  to want to jump straight to pillar four in five. Pillar four is engaging
• 1:11:53
  with the community and like basically legion, and then the next pillar is monetization.
• 1:11:57
  And so most people will start growing a brand and they're like, I've
• 1:12:00
  got to make money and I want to start creating content, but then they
• 1:12:02
  end up skipping pillars one, two, and three which are Pillar one is
• 1:12:05
  time management and boundaries. How many people, how many women in your world
• 1:12:12
  have told you, well, Ali, I would love to grow my business,
• 1:12:13
  but I just can't. I just don't have time. Yeah, So
• 1:12:15
  it's interesting, and that's why time management is the pillar of my formula and
• 1:12:20
  what I teach my students when we go through this, because almost always they're
• 1:12:25
  telling me they don't have time. And so it's kind of interesting because people
• 1:12:28
  are like, what does time management have to do with brand growth? Has
• 1:12:30
  everything with brand growth? If you don't know how to manage your time,
• 1:12:32
  if you don't know how to batch the quality content that you're creating, then
• 1:12:36
  you're just going to be spinning your wheels. So that's the first pillar.
• 1:12:40
  People always skip that one. The second one is your brand discovery and actually
• 1:12:44
  figuring out what makes you unique and different, what makes you somebody that somebody
• 1:12:49
  wants to follow over everyone else, What problem do you solve? What is
• 1:12:55
  your specialty? And this is really when it comes to like niching down.
• 1:12:58
  You know, people don't want to niche down. I don't even use that
• 1:13:00
  word. I'm like, okay, let's take that off the table. I'm
• 1:13:02
  not asking you to niche down, I'm asking you what do you specialize in?
• 1:13:05
  And if you don't know the answer to that, you are always going
• 1:13:09
  to hit a wall. That's our problem. You are never going to grow
• 1:13:12
  because then you become a generalist, a master of none. And think of
• 1:13:15
  it this way. If you, let's say you had a stomach problem,
• 1:13:17
  would you want to go to a specialist that specializes in gut health or would
• 1:13:20
  you want to go to like the general practitioner down the street. So it's
• 1:13:24
  like, every industry, I don't care what it is, needs a specialist.
• 1:13:27
  I don't care if you're a poet or a scuba diver or whatever it
• 1:13:30
  is, but you need Because some people are like, well just coaches need
• 1:13:32
  to be specialists. No, every industry needs a specialist. And so the
• 1:13:36
  brand discovery people always skip. And then the third pillar is brand development and
• 1:13:41
  that's when based off of what we discover in your brand journey, we then
• 1:13:45
  take that and actually develop your brand out of it. And this is where
• 1:13:47
  your messaging comes in, your content creation comes in. Most people who are
• 1:13:53
  spinning their wills creating content that's getting them nowhere is again because people don't see
• 1:13:57
  the value in what it is that you do because people don't know what makes
• 1:14:00
  you unique and different and because don't even know whether or they're not even falling.
• 1:14:03
  Yeah, because you don't specialize in something, and so you have to
• 1:14:08
  create a specialty, which then allows you to create an offer and to create
• 1:14:13
  content that becomes so value driven and so specific and so good that people actually
• 1:14:20
  feel stupid saying no to you. Ooh, that's good, that's so good.
• 1:14:27
  But most people are always skipping pillars one, two, and three because
• 1:14:31
  they're just trying to they're just trying to get they're just trying to grow their
• 1:14:34
  following and trying to make money again without having a foundation in place. So
• 1:14:39
  it's kind of like they're coming to the kitchen and they're like, Okay,
• 1:14:41
  let's bake the cake. But I don't have any recipes, I don't have
• 1:14:44
  any ingredients. But why isn't the cake being baked? I don't understand.
• 1:14:47
  You didn't turn on the oven right, and you didn't even go to the
• 1:14:49
  store and by the ingredients. And so that's that's really the key. So
• 1:14:55
  download that Julie Slomon dot net profit. Look at that. You'll see the
• 1:14:58
  stages and you can start to see like Okay, what pillar am I on
• 1:15:01
  that I shouldn't be on? Like? What pillar should I actually be on?
• 1:15:04
  And what do I really need to work on? So back to the
• 1:15:08
  foundation. It's so important if you're taking your business seriously, you slow down
• 1:15:13
  to speed up exactly. Yeah, we can do so much more with so
• 1:15:15
  much less. Yes, a men, this was amazing. I love you,
• 1:15:20
  Thanks so much. I love you too. Where can everybody find you?
• 1:15:24
  Can we look forward to next? It's so interesting being on this side.
• 1:15:27
  I'm going to have you on the podcast too. Love. Yeah,
• 1:15:30
  we're gonna definitely do that. But having to talk this much, isn't it
• 1:15:32
  weird? I know, it's kind of nice. I'm just like, grip
• 1:15:35
  on this joy. I'm so used to just like asking a question and listening.
• 1:15:40
  But people can find me. Julie Solomon dot net is my website.
• 1:15:44
  The book Get What you Want How to Go from Unseen to Unstoppable is at
• 1:15:47
  Barnes and Noble. It's on Amazon. It's also on Audible. It's a
• 1:15:50
  really good quick listen did you do it? I did not? Yeah,
• 1:15:55
  it's a great it's a great It actually hit the Audible bestseller's list. It's
• 1:15:58
  a great Audible if you love to listen, and then if you want to
• 1:16:01
  follow me or just learn more about me, I hang out most on Instagram,
• 1:16:05
  so you can find me at Jewels, j u ls, Solomon so
• 1:16:09
  O l O m O N. And then of course the Influencer Podcast wherever
• 1:16:13
  you love to listen or watch podcasts is where that is. We'll link all
• 1:16:16
  the things. But this was juicy, it was enlightening, it was educating
• 1:16:21
  all the things. Thank you so much. Amazing