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Transcript

I Manage to Publish a Podcast 3 Times a Week: This is how I do it · How To Protect The Ocean

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  I publish a lot. Monday, Wednesday to Friday. Sometimes
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  I've published every day. It's a lot of work, but I
• 0:07
  really enjoy it. And a couple of weeks ago, I
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  did a podcast as a guest and somebody asked me after the show,
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  they said, Hey, you publish a lot. Like that is a crazy schedule that you hold.
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  How do you do it? And a lot of times I say, Hey, look,
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  here's my schedule. This is how I do it. It's
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  a little crazy at times, but if I plan enough, I can get it
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  done. And I gave them the reason
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  why I did it. And they were like, wow, okay, that's pretty cool.
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  And a lot of times, it's against what other people say. You know, all
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  the experts, the quote unquote experts. But it works for me.
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  So if you're here to listen to, hey, this is, I
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  wanna be a science communicator, I wanna publish online, whether it be a
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  podcast, whether it be a video podcast, whether it be videos, a vlog, or
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  whatever, but I don't know how much I can do, how much content I
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  can come up with. It works with what you work
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  with, what you can do. Do what you can do, do what you're
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  comfortable with. But I'm going to talk about why I do what I do and
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  how I do it on this episode of the How to Protect the Ocean podcast.
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  Let's start the show. Hey
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  everybody, welcome back to another exciting episode of the How to Protect the Ocean podcast.
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  I'm your host Andrew Lewin, and this is the podcast where you find out what's happening in the
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  ocean, how you can speak up for the ocean, what you can do to live for a better ocean
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  by taking action. And on today's episode, we're going to be talking about
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  this podcast and about what I do that makes
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  me happy. A lot of times I say I do this for a
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  living, but it's Not technically true. I
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  do this a lot and it's almost like a full-time job,
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  but I do it as a bit of a side hustle. I like to call it. I don't make
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  a ton of money on it. In fact, I don't make a lot of money on it,
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  but I do love what I do and I do spend
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  a lot of time on it. I do it because I love it.
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  It keeps me connected to the ocean while I'm here in Ontario,
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  Canada, surrounded by the beautiful Great Lakes, but
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  I love the ocean so much. I want to stay connected with the people and
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  the stories and everything that goes on. I
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  want that to happen so that
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  you can get involved. You can find out what's
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  happening with the ocean. And in that, in my mission is
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  to make sure I cover everything that I can cover as
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  much as I can. Because there's a lot of information out there and I want you
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  to get it into your earbuds, right? As
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  easily and effective as possible through this podcast. That's why I do
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  what I do. Now I publish a lot. A lot. I
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  publish Monday, Wednesdays, and Fridays. And I love to do that.
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  I love to publish Monday, Wednesdays, and Fridays because I can
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  get more information out there. And I love to talk about the ocean. It keeps me connected.
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  It's almost like a full-time job, right? But I have a full-time job that actually helps
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  me pay my mortgage. This full-time job helps me follow
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  my passion, do what I love to do. If I was able to do this
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  full-time, I'll tell you I would do this full-time. I'd probably put out more content.
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  But regardless, as I work towards that, I'm
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  here to continue to provide the information because I think it's necessary. I
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  think it's part not only of my mission, but I feel like
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  it's really helpful for people, right? I may not have the biggest podcast,
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  not even close, but I continually produce.
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  And for a lot of the podcasts that have come and gone, I'm
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  still here. And there's a reason why I keep it independent, and I'll talk
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  about that in a second, but I'm
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  still here. I'm still producing. Right. I still publish
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  episodes. So a lot of times I've outworked other podcasts. A
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  lot of times I continue to just put it out. And that's
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  important. But today I'm going to talk about why I do it. and
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  how I do it, because I think that's really important. I
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  mean, you've kind of heard the why. I feel this necessity
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  to put out this information because I continue to meet people
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  who don't know anything about the ocean. And so when I say, hey, if
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  you want to find out more and people are interested, listen to
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  my podcast. Here it is, How to Protect the Ocean. I
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  can share it. I can send a link to it. What's
• 4:12
  your favorite podcast app? All right, I'm going to send it to you. Take a listen. Let me know
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  what you think. It's time that we have call to action. It's time
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  that I get more aggressive in sharing it. I'm more apt to share it to
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  people now than I was when I first started because I'm more confident in
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  the podcast. I've heard feedback. I get a
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  lot of reviews, which is nice. Not lately. By the way, I need
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  some more reviews lately. I'd love to hear what you think about these episodes and
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  the podcast. Just go to Apple or go to Spotify or your favorite podcast
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  app, and if you can leave a review, please leave a review. I'd love some updated ones.
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  I think the last one I had was in 2022. So I need those reviews. I'd
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  love to hear. I just like to hear the feedback. So it's always great. But I digress. I
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  do this because I love it. But I do this as a second,
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  you know, as a second thing, right? It's the second thing. It's the third thing, really,
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  because I'm a parent of two teenage daughters, wonderful teenage daughters who
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  are going through high school and they need some help, some guidance as
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  a parent does. Right. And then I have a full time job that pays my bills, that
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  takes up most of my day. So it's a lot of work. It's
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  a lot of work. And I need to stay focused. So the first thing that
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  I do is I stay focused. I get sleep. I work
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  out. I try and stay healthy because I'm sitting a lot. I'm not doing
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  as good of a job that I'd like, but I'm trying to stay focused. And to stay focused, I
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  use a lot of healthy things. And one of those healthy things I've
• 5:30
  talked about in this podcast before is magic mind. Magic mind is
• 5:33
  probably my little shot of focus that I like
• 5:36
  to have. It's this sort of elixir that
• 5:40
  I have every morning. And the people at
• 5:44
  Magic Mindset, they reached out to me. And they were like, hey, you need to
• 5:47
  try this. This is really good. And it's got a lot of
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  natural ingredients that I have. What I like about it is
• 5:55
  the caffeine release. It's like a timed release. So when I
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  have it, it's not like a shot of adrenaline that I get. But
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  it actually works to release the caffeine over one
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  to three hours. And it just kind of gives me that energy to
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  focus especially when I'm about to work after a long day
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  at work or after parenting or after coaching football or whatever that
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  I'm doing and I need to put out an episode I do that I
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  use those as a little bit of a shot of like focus and then it
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  gives me a little bit of energy That goes a long, long way.
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  So, you know, as I as I do this and as I talk about
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  this stuff, I would love for you to benefit as well. If you're doing a lot in
• 6:32
  a day, you're trying to get your career on track, communications or
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  scientific or conservation. But I wanted to
• 6:39
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• 6:42
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• 6:46
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• 6:49
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• 6:53
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• 6:56
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• 7:03
  20% off a one-time purchase or 48% off your first subscription. I
• 7:06
  highly recommend it. It keeps me focused to put out episodes Monday,
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  Wednesday, and Friday. Now I have to admit, I've been
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  very, over the last few months, I've been very tempted
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  to put out an episode a day for the
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  weekday. So Monday to Friday, put out an episode a day. And
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  I tried to do that in June. I did that in June. I did it for two weeks.
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  I did it for during Oceans Week because I wanted to do something special for
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  Oceans Week. I had a lot of content. A lot of people contacted me beforehand. I
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  did a bunch of interviews. I put out, you know, five days a
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  week pieces of content. It was great. I enjoyed it.
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  It was a lot of fun. It was a lot of work though because I was traveling that week. It
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  was a lot of work. I had to record going in during
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  the week. I was at a conference for my work. I was traveling. It
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  was very difficult to do. When I got back that next
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  week, I tried doing it again. I didn't get a good track
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  record of doing it, so I stopped. I felt a little bit exhausted when
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  I did it. When you put a podcast together, it's
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  a really great thought. And when you're thinking about launching one,
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  you're like, oh, this is really good. It's going to be really helpful. And it is helpful for
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  your organization, for you as an individual. It
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  is helpful to continually, consistently put out episode,
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  whether whatever that schedule is works for you. It
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  helps, but it is still a lot of work. You know, depending
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  on what you want to do, it is still a lot of work. And so to do that
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  work, you have to actually put
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  in that time and put in that work. And it's going to be slow at
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  the beginning, but it gets faster and faster as you go through, as you find
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  your style, as you find your workflow and what works for
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  you and what doesn't, right? That's the big benefit. And
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  so for me to put out five days a week I have to
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  batch record, even with three days a week, I batch record. So on the weekend, I
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  look up some stuff or I have something planned or an interview planned that
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  I record a couple of weeks ago or that week, and for the next
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  week, I have planned. So right now, this is my second episode of
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  next week of what I'm gonna put out. I already did my
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  first episode, I'm doing my second episode right now, and
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  I've got a third episode during the week that I'm gonna be doing an interview, which will
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  come later on on Friday, the next episode. But
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  I batch record on the weekend so that I can make sure that I have something ready
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  for that week so that I don't do it during the week. I'm not tired. The
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  shows are better. They're more thoughtful. I can
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  think about them. I can plan them out a little better. And then I go and I do
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  those episodes. But when I edit, it's a quick edit. I
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  think a lot of the people when we talk about creating content
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  as content creators, whether you're in science, whether you're an entrepreneur, whether
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  you're doing wine, it doesn't matter what genre or
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  what niche you're in, if you're
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  putting out content to advertise or you're putting out content
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  as a method of connecting with an audience to sell something or
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  to sell a message or to give off a message, A
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  lot of people don't talk about the editing and the time it takes to
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  edit and put things together. A lot of times we talk about the recording, what
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  equipment you need and all that kind of stuff. We focus on that because that's the beginning stage.
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  That's the first thing you want to do is you want to go out and buy equipment. You've
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  got to plan your show. The launch is really important, but what we don't talk about
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  is the maintenance. How many episodes do you do a week? When do you know to increase?
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  When do you know to decrease if you want to go more? How
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  do you know what content? Can I run out of content? All
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  those questions are questions that people ask all of
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  the time. A lot of creators who
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  are talking about podcasting or content creation, they talk
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  about it a little bit here and there, but not really a huge focus from
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  what I've seen. But the editing is really not focused
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  on other than actual specific. This is how you edit or this is
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  how you edit this. There's a lot of content around that, but the actual
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  process and what you feel comfortable with and what you don't
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  feel comfortable with and what it matters for your workflow. So
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  for me, as an example, I put out three episodes, sometimes five.
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  I put out three episodes a week. Well, I can't spend four
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  hours editing an episode. I have
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  to let that episode go as is almost I
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  have to make sure that everything that I say it's
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  a planned You know, script or it's
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  a planned bullet point. So I know exactly what I want to say. I am
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  not a Polish speaker. I am not a broadcaster or
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  radio host. I'm somebody who's passionate about the ocean. I
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  have a good background in ocean conservation, a decent background
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  in ocean science. I haven't practiced research in a long time, although
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  I read a lot about it. But I'm a communicator and
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  I want to put out as much content as possible that
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  my schedule allows and that I enjoy, but
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  I can't spend four hours an episode editing. I have to
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  kind of just do a five to ten minute edit and let it
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  go. And that's my process. That's my workflow. You
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  know, you get this episodes as is with the
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  ums and the ahs. And sometimes the awkward pauses kind of
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  gets out, but I try and edit those out. But I, I basically
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  record, I'm going to record this episode. I'm going to stop it.
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  I'm going to add music to the front and the end as you hear, as you go. And I just
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  kind of clean it up a little bit, spend about five to 10 minutes, and
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  then I export it. And then I do the show notes, use
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  a little AI to do the show notes to help me do that. And
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  then I'm done, right? And then I upload it. But then you
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  upload it, then what? Well, you got to promote it. You
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  got to let people know about it, whether it be on social media, whether
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  it be getting on other podcast episodes. So there's
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  a lot of work into that and some of it gets sacrificed. And
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  it really depends on what you want to do for your show. There
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  are people who dedicate their entire life
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  or their entire timetable to promoting and
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  recording their podcast, which I admire. So they will
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  invest their time, they will sacrifice maybe working or
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  jobs and just focus on that full time. And what they'll
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  do is they'll get, you know, get on other podcasts, talk to
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  other podcasters about the show and what they want to do and offer
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  value on other shows. Whereas like for me, I
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  produce my episodes, I share them here and there, but essentially the
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  people who are listening are the people who are going to get the episodes. If you share
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  the episode, that's great. If you think, hey, you know, my
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  buddy or my family member or my partner may
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  enjoy this episode, so I'm going to send it to them. And
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  that's great, right? That's what I love to hear. Colleague, whatever that might be,
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  professor, hey, Andrew covered your
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  story recently that you did or your research that you did. So here
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  it is. What do you think? Hopefully they like it. Hopefully
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  I did them justice. But we put that together because
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  I put that together because I love to do what I
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  do, but I don't necessarily have all the time to do the promotion. Hopefully
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  that'll change in the future as things open up. Football season's
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  done soon. And I can do more work on that. But
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  that's where I really stand when I put out the stuff. There's
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  sacrifices that I have to make in editing, in promotion, right?
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  There's sacrifices. But as long as I still get to talk to
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  you three times a week, I'm happy. You get to hear
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  my voice and what I'm saying, and hopefully you like it enough to listen to it
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  three days a week. You don't have to listen to it three days a week. You can listen to it every once
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  in a while and binge it or whatever that might be. Some
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  of my audience members listen to it every time I publish it.
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  Others say, hey, I haven't listened to it in a while. I'm really sorry. I never take
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  offense to that. Right? I put out a lot of episodes. But
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  it's so that you can go back and listen to it. If somebody says, hey, Andrew was
• 14:45
  talking about, or there was an article out about how sewage got out
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  for like tens of thousands of hours in the UK waterways. Did
• 14:52
  you hear about that? Oh, I actually did. Andrew talked about that on his podcast,
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  How to Protect the Ocean. You should take a listen. Here's the link. Right?
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  So that people can know more about that. That's the idea.
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  It's a resource for people when it's there, and people who listen to it can share it.
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  You can share it. That's how I grow the podcast. It's slow, but
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  it's steady. And I think that's important. But
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  that, you know, when people say, oh, you know, you should only
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  put out once a week, you should only put, it's like, do what works for
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  you. A lot of times when I listen, I listen to a lot
• 15:23
  of content creators or coaches for content creators and they've been through
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  it and they've, you know, they talk about how to create
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  on YouTube, how to create on audio podcasts and Spotify
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  and all this kind of stuff. And they're talking about the next trend and what you should be
• 15:38
  taking advantage of and all this and blah, blah, blah. And
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  that's great, but a lot of times they recommend, start off slow. Because yes, you
• 15:44
  should start off slow. I started off with once a week. It took me a year to
• 15:47
  record all of them to put out once a week for 10 episodes. Because I
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  was so scared of launching a podcast on
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  science and conservation of oceans. Because I didn't think I
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  had such imposter syndrome at the time. Now, I just love to
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  do it. When I talk to people, I just say, just publish. Don't
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  go through all the crazy editing process. It's going to take you so much
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  time. Then you're going to realize you can't do it all. It's
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  going to be really hard. It might be expensive. You decide to go for an
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  editor. You don't have the money. There's a lot of things that can
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  go wrong or that can make it seem really tedious. The
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  big thing for me and my style is we need to get the message out
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  there. Some people may want to put in four hours of editing, and
• 16:28
  that's fine. I think that's great. Just realize you're going to put out less
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  episodes depending on your time, right? And
• 16:35
  realize that if you want it to grow, you have to advertise for
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  it. You have to go on other podcasts. You have to talk to
• 16:42
  people about it. It is a lot of work to
• 16:45
  do, and depending on your schedule, depending on your
• 16:48
  workflow, depending on how much time you have for it, you have to put out
• 16:52
  a lot of stuff. You have to do a lot, so you can only
• 16:56
  do what your schedule allows you to do, what your mind allows
• 16:59
  you to do, so you don't burn out. I was just listening to a podcast on
• 17:03
  YouTube videos and vlogging in a new style of vlogging. You
• 17:06
  know, the guy was talking about his wife, how his wife has vlogged
• 17:10
  since the beginning, like since the early 2007s and like
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  full on vlog editing seven days a week. And she
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  continues to do that. And she does it probably more
• 17:20
  efficiently now because she's been doing it for almost two decades. But,
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  you know, she continues to do that. She has never burnt out,
• 17:28
  never thought about burning out. She's doing what she loves. She makes money
• 17:32
  off of it. And that's her kind of style. But
• 17:35
  it's a lot of editing. It's a lot of work. She does it all herself. You
• 17:39
  know, the guy, the husband or the partner who was talking, he
• 17:42
  was like, I have a new style editing where I don't, I barely edit. I just
• 17:46
  put things together. You know, I don't put all the stuff
• 17:49
  you put in a vlog, like brushing your teeth in the morning, start the video off,
• 17:52
  and this and that. There's no, I tell, he goes, I tell stories. I
• 17:55
  show what, he's a cooking show, and he's got, I got cooking. And that's what I
• 17:58
  do, because that's what works for him. And he'll put out, you
• 18:02
  know, five days a week of content, because he can. He has an editor who
• 18:06
  helps him out with the, you know, the thumbnail and
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  the titles, which you really have to focus on, and, you know, things
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  like that, and the content, and coming up with the ideas, and all that kind
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  of stuff. There's a lot that goes into all this communication stuff.
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  But we need to focus on that. We need it for our communication of
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  the oceans. And the people who will do it, the executors,
• 18:28
  the people who are the go-getters, are going to do it. But please
• 18:32
  have that in mind when you do it. When you put out your episodes,
• 18:35
  don't think you're gonna put out five days a week or seven days a week. It's a lot of
• 18:39
  work. You may not have the time. I'm not saying you can't do it from a
• 18:43
  talent perspective. Can you do it from a
• 18:46
  logistics perspective? Can you do it from, will you enjoy it if you
• 18:49
  continue to do it? That's what you have to think about, right?
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  That's the big issue. And if you can't, that's fine. You
• 18:57
  gotta figure out a way though. And so I want you guys to
• 19:01
  learn about that. I want you guys to know about that before you get into it.
• 19:05
  But for me, that question of, man, you publish a lot.
• 19:08
  How do you do it? I do it because I love it. And it's not I'm saying that
• 19:11
  you don't love it. It's I love it. And this is what I love to do.
• 19:15
  This is what I love to talk about. But there are sacrifices in the content,
• 19:18
  the type of content that I make, and the type of edits, and the type of product
• 19:22
  that I put out. It's not going to be the most polished. It's
• 19:25
  not going to be a wondery podcast or it's not going to be, you
• 19:29
  know, something that is put out that is going to be amazing. It's
• 19:32
  going to be worthwhile putting on a Netflix podcast or anything like
• 19:35
  that. This is a podcast of me speaking directly to
• 19:39
  you the way I speak. There's
• 19:42
  the ums, there's the ahs, there's the awkward pauses, there's the emotion in
• 19:46
  it too because sometimes you never know what you're going to say. But
• 19:50
  I put out the content. I do the work, and I've been
• 19:54
  doing it for almost 10 years, and I'm happy to do
• 19:57
  it. Actually, over 10 years now, because I started in
• 20:05
  2014. There's no stopping. There is no stopping. No matter how many times
• 20:08
  I stumble over my words like I just did, there is no stopping, and I
• 20:12
  love doing it. So, if you're thinking about
• 20:15
  starting some kind of science communication, digital platform, or
• 20:18
  content creation, Know that the people who do it,
• 20:21
  and the people you watch, are consistent for a reason. They love it,
• 20:25
  and they have time for it. They make time for it. And their content is sort
• 20:29
  of a definition of what type of workflow they can
• 20:32
  put into it. And it's not an excuse. This
• 20:36
  is just the reality of it, and the fun that goes into it, and
• 20:39
  the way to be creative. And so that's sort
• 20:43
  of what I wanted to say today, for people who say, hey, you
• 20:46
  put out a lot of content. How do you do it? I do it
• 20:49
  because I love it. And I do it because I can. And
• 20:53
  I'm not going to stop. So anyway, if you ever have any questions about
• 20:56
  that, about science communication and putting stuff out, please let me know if you
• 20:59
  work for an organization or you're just an individual who wants to put
• 21:02
  out science and ocean conservation or wildlife biology
• 21:06
  kind of stuff. Hit me up if you're looking to do a podcast. I'd
• 21:09
  love to answer your questions or offer you some advice. Just
• 21:13
  hit me up on Instagram at howtoprotecttheocean. That's
• 21:16
  at howtoprotecttheocean. Love to hear from you, and
• 21:20
  if you want ocean content to your inbox. You
• 21:41
  can sign up for it, go speakupforblue.com forward slash newsletter.
• 21:45
  And of course if you want to stay focused while doing all this stuff, go
• 21:48
  to magicmind.com forward slash theoceanblue and
• 21:52
  put in theoceanblue20 at checkout. and
• 21:56
  you will be able to stay focused and
• 22:00
  stay caffeinated for a long time and
• 22:03
  not get those crazy crashes you get with coffee or Coca-Cola
• 22:07
  or anything like that. So yeah, sign
• 22:10
  that up, magicmind.com forward slash theoceanblue
• 22:15
  and put in theoceanblue20 at checkout. Thank you so much for
• 22:18
  joining me on today's episode of the How to Protect the Ocean podcast. Have a