Life After Pro Cycling: Jess Cerra on Entrepreneurship and Giving Back with The Last Best Ride
In this episode of Zone2Speak, Juliana sits down with Jess Cerra, a former professional cyclist, an entrepreneur, and a passionate advocate for the cycling community. Jess shares her unique perspective on life after being a pro, discussing how she continues to fit into the cycling world and what it means to embrace this new chapter.
We dive into the experience of selling her business, JoJé, and what it’s like to transition into working for the company that acquired it. Jess opens up about the tough decision to sunset JoJé and the exciting projects she’s focusing on now at Alete Nutrition.
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