How Accessibility Impacts Bounce Rate, Basket Value, and Brand Trust
Retailers talk about UX. They talk about conversion. But too many still ship digital experiences that a huge part of the population simply can’t use.
In this episode of the Wonderful Retail Podcast, Marion Ranvier (Executive Director, @Contentsquare Foundation) explains why digital accessibility is not a marginal issue—and why it directly affects conversion, retention, brand trust, and revenue.
Marion breaks down:
The real scale of accessibility needs (and why the web still fails users)
What “inaccessible checkout” actually looks like in the real world
Why accessibility gaps are often…
The skinny
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