Latest / Morning Joe with Gibrón / Are blue jeans right or wrong for your business?

Transcript

Are blue jeans right or wrong for your business? · Morning Joe with Gibrón

• 0:01
  Speaker 1: Uh, it was percolate. What's percolate? This is Choicasso Morning
• 0:08
  Joe with Jebruh and uh, you know, I uh had
• 0:14
  the opportunity to uh work with clients you know over
• 0:20
  two decades now and uh you see a lot of
• 0:27
  things if you're paying attention, you know, and uh, I
• 0:31
  pay attention. So it's kind of like Larry King. Uh
• 0:37
  it's watching uh documentary and you know, live recordings with
• 0:43
  Larry King, and he's talking about when he would go
• 0:47
  to the baseball games, everybody, all the kids would run
• 0:52
  up and ask for autographs and you know and cluster kids.
• 0:59
  He'd be over with the catcher asking the catcher or
• 1:06
  one of the players, hey, why were you doing this
• 1:13
  in the third inning after the play. He was very inquisitive,
• 1:21
  which created Larry Key. You know, he was always inquisitive,
• 1:28
  so you know he paid attention to detail. That's my point.
• 1:32
  So in terms of branding, you've tuned into this podcast
• 1:39
  because you you want to know or you don't know
• 1:46
  how your brand should look or how your brand looks,
• 1:49
  and you know, not influencer type of branding. You know,
• 1:55
  in terms of influencer, in terms of online comedy, sketches
• 2:01
  and routines meant to capture your attention, but you're every
• 2:07
  day branding. You know, if you have employees that install equipment,
• 2:15
  you know, what do they wear when they go out
• 2:20
  on their daily routines of installing your brand? You know,
• 2:26
  even if you're installing someone else's equipment, but your service
• 2:30
  techs are going out, what are they wearing? You know,
• 2:33
  in America and maybe around the world at this point,
• 2:39
  people wear blue jeans. You know, get your pair of jeans.
• 2:44
  You know, that's a workman's gens. You read a little
• 2:48
  bit into the story of Levi and how quilts and
• 2:57
  different things ended up being jeans that workers would wear,
• 3:01
  and he had the riveted corners, you know that way
• 3:06
  they were holed up as America was being built Industrial revolution.
• 3:11
  You know Levi's jeans. People wear jeans everywhere from the
• 3:18
  cotton fields to the corporate offices. A billion dollar owners
• 3:27
  Jerry Jones wears a pair of jeans. But as we
• 3:39
  have business, you see different businesses. You go into, let's
• 3:47
  say a target, what do the employees wear. They're a
• 3:51
  little bit lax now, but you don't want to be
• 3:55
  caught wearing a red shirt. You know someone's gonna ask
• 4:01
  you a question. I talked about this in one of
• 4:04
  my other podcasts. I've got a client who's in the
• 4:12
  field of one on one customer service technicians would go
• 4:18
  out and do specific inspections at residents at businesses, and
• 4:27
  it's common for that person to wear a pair of jeans,
• 4:31
  you know. But if you look at the more refined companies.
• 4:36
  Let's take a UPS their delivery drivers. They could wear jeans,
• 4:46
  but they wouldn't be working at UPS because they wear
• 4:50
  brown chinos, brown khakis. I'll check that out and see
• 4:56
  what that brown is called, because I don't know. It's
• 4:59
  very interesting now that I think about it. I have
• 5:02
  a picture on wants Twitter now x soon to be
• 5:07
  who knows a picture I took of UPS driver from
• 5:16
  my car and he was driving and I was captured
• 5:21
  by a sock. Even his brown socks were UPS. That's
• 5:28
  a brand. Everybody knows Brown Gold, I guess, or chrome
• 5:34
  or whatever their colors brand colors are at this point,
• 5:38
  everybody knows another great company, sun Belt, sun Belt, sun Belt,
• 5:50
  you know, like rental equipment, Green Serve Pro. I think
• 5:55
  they're green and orange seven to eleven Green and orange.
• 6:00
  Those brand colors, they mean something to the human eye.
• 6:04
  The marketing that I do, I connect with the subconscious,
• 6:10
  that's where the decisions are made. You want your brand
• 6:18
  and your leadership to reflect these same levels so people
• 6:26
  understand who's in charge. If you were to go to
• 6:31
  a McDonald's, let's say, you know that the management is
• 6:38
  not going to be wearing the same uniform as a
• 6:43
  crew member. So this makes communication easier for people who
• 6:51
  are working there and people who are buying there or
• 6:57
  dining there. How well, psychology tells us that kings, queens,
• 7:14
  and the nature of things that we've learned have a hierarchy,
• 7:19
  So we look for hierarchy. Baby knows, brother knows, the
• 7:26
  difference between brother and mother and deb father. There are
• 7:33
  hierarchies forms of leadership. A queen aunt that was what's
• 7:43
  just a normal ant, but it was nurture. The king
• 7:48
  and the queen are nurtured. The leadership is nurtured their value.
• 7:52
  They set themselves apart from the worker. So in visual psychology,
• 8:01
  if I see someone wearing jeans and I know it's
• 8:05
  not Jerry Jones, or it could be Jerry Jones, there's
• 8:10
  a certain attitude that's adopted with jeans. It's casual. This
• 8:17
  person is casual. Now, when you go on a job
• 8:24
  interview and you're not a labor worker worker er, I
• 8:31
  don't know if that's a word worker. If you're not
• 8:34
  a laborer, you're probably not going to wear jeans to
• 8:39
  that interview. But why, why, why why I want to
• 8:44
  wear jeans. It's America. It's a visual cue. You'll wear
• 8:51
  a nice prayer of khakis or chinos or slacks because
• 8:56
  you want to impress. Right, the robe at church is
• 9:04
  meant to impress. They're beautiful robes and gowns, consistency, the choir.
• 9:16
  You are the choir for your business, and your dress
• 9:22
  code is the same as Bernard the hat man up
• 9:31
  in Chicago says, the way you dress is the way
• 9:39
  you will be addressed. This has been morning joy. It
• 9:48
  has been a joy. This has been mourning. Joe with Jebrod.
• 9:53
  Take care,