Mr. Travel Michigan - Episode 6 with Dave Lorenz

Inheriting The Future · Jul 6, 2026 · 29m

Back when he was a college student working multiple part-time jobs and still discovering his love for broadcasting, few would've guessed that Dave Lorenz would become the face of Michigan tourism and the architect behind one of the most iconic state tourism campaigns in American history. In Episode 6 of Inheriting the Future, we sit down with the man who spent more than four decades making sure the world knew exactly how special Michigan is, and helping Michiganders believe it too.We talk with Dave about his early years in radio, the leap he took before finishing his degree, and the path that…