Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Win with Site Selection Audits
In this episode of Franchise Conversations, Lucas and Luna explore how franchisees can audit their own site selection process to avoid costly mistakes and unlock better performance. They dive into the story of a franchisee who saved $200,000 by conducting a post-lease site audit, using geospatial data to compare foot traffic, demographics, and competitor density against the franchisor's projections. The hosts break down a five-step audit framework, from verifying lease clauses to analyzing sales transferability, and discuss how to use outside data sources like cellphone location data and…
The skinny
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