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Roy Osing Shares His Entrepreneurial Journey: From Startup to a Billion in Sales (#310)

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“Take the path less traveled and accept whatever is going to happen.” - Roy Osing

Jeffrey Feldberg interviews Roy Osing, an experienced business leader, mentor, and author, who shares his journey of transforming a small startup into a billion-dollar business. He attributes his success primarily to his approach of 'being different' and how this concept runs in his veins. His new mantra of 'be different or be dead' encourages businesses to develop a USP that sets them apart, using differentiation as a tool for success. In a detailed discussion, Osing explains the importance of…

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