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Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies

How the Wu Family Built a Global Tea Empire Across Three Generations

Episode 97 of Family Business Stories with Fexingo traces the Wu family's journey from a single tea shop in Taipei to a multinational tea conglomerate spanning 30 countries. Lucas and Luna unpack how second-generation patriarch David Wu pivoted from wholesale to premium retail in the 1980s, and how third-generation CEO Emily Wu navigated the specialty matcha boom without losing the company's 1950s roots. The episode centers on one key decision: the 2016 acquisition of a Japanese matcha mill that doubled revenue within three years. Along the way, the hosts discuss the delicate…

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