Latest / Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators
The Rep Who Won by Asking for the Broken Process
Episode 112 of Closing the Deal with Fexingo reveals a counterintuitive sales strategy: instead of proving why their solution is better, one rep at a mid-market SaaS company asked the prospect to walk them through every pain point in the current workflow — and then mapped the gaps to a custom proposal. The result? A deal that had stalled for six months closed in two weeks. Hosts Lucas and Luna break down why 'show me your broken process' builds more trust than a polished pitch deck, and how this approach works even when you're the most expensive option on the shortlist. Plus: a…
The skinny
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