Latest / Retail Media Breakfast Club
AI Shopping Hype? My Black Friday to Cyber Monday Halftime Breakdown
In this halftime recap of Black Friday — Cyber Monday, I unpack the avalanche of headlines claiming that AI shopping has finally arrived. Everywhere you look, analysts are touting explosive growth — 805% spikes, billions in generative AI-influenced sales, and a surge in chatbot-assisted shopping sessions. But as I dig into the data, I’m asking a much more important question: Does any of this actually signal a shift in real shopper behavior? The picture is far more nuanced than the hype suggests.
I walk through what the numbers truly reveal, why AI referrals may be inflated by simple math, and…
The skinny
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