Latest / Omni Talk Retail / Walmart Takes Vizio Private Label & Target Gives People A Big Reason To Go To Costco | Fast Five

Transcript

Walmart Takes Vizio Private Label & Target Gives People A Big Reason To Go To Costco | Fast Five · Omni Talk Retail

0:00
The
0:00
Omnich
0:01
Fast
0:01
5
0:01
is
0:02
brought
0:02
to
0:02
you
0:02
by
0:02
the
0:02
A
0:02
and
0:03
M
0:03
Consumer
0:03
and
0:03
Retail
0:04
Group.
0:04
The
0:04
A
0:05
and
0:05
M
0:05
Consumer
0:05
and
0:05
Retail
0:06
Group
0:06
is
0:06
a
0:06
management
0:06
consulting
0:07
firm
0:07
that
0:07
tackles
0:08
the
0:08
most
0:08
complex
0:09
challenges
0:09
and
0:09
advances
0:10
its
0:10
clients,
0:11
people
0:11
and
0:11
communities
0:12
for
0:12
their
0:12
maximum
0:13
potential.
0:13
CRG
0:14
brings
0:14
the
0:14
experience,
0:15
tools
0:15
and
0:15
operator
0:16
like
0:16
pragmatism
0:17
to
0:17
help
0:17
retailers
0:18
and
0:18
consumer
0:19
products
0:19
companies
0:19
be
0:20
on
0:20
the
0:20
right
0:20
side
0:20
of
0:20
disruption
0:21
and
0:22
Miracle,
0:22
the
0:23
catalyst
0:23
of
0:24
Commerce.
0:24
Over
0:25
450
0:26
retailers
0:26
are
0:26
now
0:27
opening
0:27
new
0:27
revenue
0:28
streams
0:28
with
0:28
marketplaces,
0:29
dropship
0:29
and
0:30
retail
0:30
media
0:30
and
0:31
succeeding
0:32
with
0:32
Miracle,
0:33
you
0:33
can
0:33
unlock
0:33
more
0:34
products,
0:34
more
0:35
partners
0:35
and
0:35
more
0:36
profits
0:36
without
0:37
the
0:37
heavy
0:37
lifting.
0:38
What's
0:38
holding
0:38
you
0:38
back?
0:39
Visit
0:39
mirakl.com
0:41
to
0:41
learn
0:41
more.
0:41
That's
0:42
M
0:42
I
0:42
R
0:42
A
0:43
K
0:43
L.com
0:44
and
0:45
Symbi
0:45
Symbi
0:46
powers
0:46
the
0:46
most
0:46
retail
0:47
banners
0:47
in
0:48
the
0:48
world
0:48
with
0:49
today's
0:49
only
0:50
multimodal
0:50
platform
0:51
for
0:51
in
0:51
store
0:51
intelligence.
0:52
See
0:53
how
0:53
Albertsons,
0:53
BJ's,
0:54
Spartan
0:54
Nash
0:55
and
0:55
Wakefern
0:55
win
0:56
with
0:56
AI
0:56
and
0:57
automation
0:57
at
0:57
simbirobotics.com
1:00
and
1:00
Infios.
1:01
@
1:01
Infios,
1:02
they
1:02
unite
1:02
warehousing,
1:03
transportation
1:03
and
1:04
order
1:04
management
1:04
into
1:05
a
1:05
seamless,
1:05
adaptable
1:06
network.
1:07
Infios
1:07
helps
1:08
you
1:08
stay
1:08
ahead
1:09
from
1:09
promise
1:10
to
1:10
delivery
1:10
and
1:11
every
1:11
step
1:11
in
1:12
between.
1:12
To
1:12
learn
1:13
more,
1:13
visit
1:13
infios.com
1:15
and
1:15
Clear
1:15
Demand
1:16
pricing
1:17
shouldn't
1:17
be
1:17
guesswork.
1:18
Clear
1:18
Demand's
1:19
AI
1:19
powered
1:20
pricing
1:20
data
1:20
and
1:20
optimization
1:21
solutions
1:21
help
1:22
retailers
1:22
stay
1:22
competitive
1:23
while
1:23
protecting
1:24
margins,
1:25
smarter
1:25
pricing
1:26
strategies,
1:26
stronger
1:27
profits.
1:27
Clear
1:28
Demand
1:28
makes
1:29
it
1:29
happen.
1:29
Learn
1:30
more@cleardemand.com
1:32
omnitalk
1:33
and
1:33
finally,
1:34
Ocampo
1:34
Capital.
1:35
Ocampo
1:36
Capital
1:36
is
1:37
a
1:37
venture
1:37
capital
1:37
firm
1:38
founded
1:38
by
1:38
retail
1:39
executives
1:39
with
1:39
the
1:40
aim
1:40
of
1:40
helping
1:40
early
1:41
stage
1:41
consumer
1:41
businesses
1:42
succeed
1:42
through
1:43
investment
1:43
and
1:43
operational
1:44
support.
1:45
Learn
1:45
more@ocampo
1:46
capital.com
1:48
hello,
1:48
you
1:49
are
1:49
listening
1:49
to
1:50
Omnitalk's
1:51
Retail
1:51
Fast
1:51
Five
1:51
ranked
1:52
in
1:52
the
1:52
top
1:52
10%
1:53
of
1:53
all
1:53
podcasts
1:54
globally
1:54
and
1:54
currently
1:55
the
1:55
only
1:55
retail
1:56
podcast
1:56
ranked
1:56
in
1:57
the
1:57
top
1:57
100
1:57
of
1:57
all
1:58
business
1:58
podcast
1:59
on
1:59
Apple
1:59
Podcasts
2:00
the
2:00
Retail
2:00
Fast
2:00
five
2:01
is
2:01
the
2:01
podcast
2:01
that
2:01
we
2:02
hope
2:02
makes
2:02
you
2:02
feel
2:03
a
2:03
little
2:03
smarter,
2:04
but
2:04
most
2:04
importantly,
2:05
a
2:05
little
2:05
happier
2:05
each
2:06
week
2:06
too.
2:06
And
2:07
the
2:07
Fast
2:07
5
2:07
is
2:07
just
2:08
one
2:08
of
2:08
the
2:08
many
2:08
great
2:08
podcasts
2:09
you
2:09
can
2:09
find
2:10
from
2:10
the
2:10
amitalk
2:10
Retail
2:11
Podcast
2:11
Network
2:12
alongside
2:12
our
2:12
Retail
2:13
Daily
2:13
Minute
2:14
which
2:14
brings
2:14
you
2:14
a
2:14
curated
2:15
selection
2:15
of
2:15
the
2:16
most
2:16
important
2:16
retail
2:17
headlines
2:17
every
2:18
morning
2:18
and
2:18
our
2:19
Retail
2:19
Technology
2:19
Spotlight
2:20
series
2:20
which
2:21
goes
2:21
deep
2:21
each
2:21
week
2:21
on
2:22
the
2:22
latest
2:22
retail
2:23
technology
2:23
trends.
2:24
It's
2:24
July
2:24
23,
2:25
2025.
2:26
I'm
2:26
one
2:26
of
2:27
your
2:27
hosts,
2:27
Anne
2:27
Mazinga.
2:28
And
2:28
I'm
2:29
Chris
2:29
Walton.
2:30
We
2:30
are
2:30
here
2:30
once
2:31
again
2:31
to
2:31
discuss
2:31
all
2:32
the
2:32
top
2:32
headlines
2:32
from
2:33
the
2:33
past
2:33
Week
2:34
making
2:34
waves
2:34
in
2:34
the
2:35
world
2:35
of
2:35
Omni
2:35
Channel
2:36
retailing.
2:37
Chris,
2:37
before
2:37
we
2:37
get
2:37
into
2:38
the
2:38
headlines,
2:38
you
2:39
and
2:39
I
2:39
are
2:39
headed
2:39
out
2:40
to
2:41
the
2:41
Hamptons
2:42
of
2:42
the
2:42
Midwest.
2:43
Grand
2:43
Rapids,
2:44
Michigan
2:44
next
2:44
week.
2:45
First,
2:45
I
2:46
want
2:46
to
2:46
know,
2:47
have
2:47
you
2:47
ever
2:47
been?
2:49
No,
2:49
I
2:49
haven't
2:49
been.
2:49
Yes,
2:50
we're
2:50
heading
2:50
out
2:50
there
2:50
for
2:50
the
2:51
Spartan
2:51
NASH
2:51
Conference
2:52
next
2:52
week.
2:52
And
2:52
I've
2:53
never
2:53
been.
2:53
And
2:53
I'm
2:54
curious,
2:54
like,
2:54
have
2:55
you
2:55
been?
2:55
And
2:55
number
2:56
two,
2:56
do
2:57
you
2:57
think
2:57
you
2:57
haven't
2:57
either?
2:58
My.
2:58
Here's
2:58
my
2:59
question
2:59
for
2:59
you.
2:59
Do
3:00
you
3:00
think
3:00
the
3:00
rapids
3:00
are
3:01
really
3:01
grand,
3:02
like,
3:02
or
3:02
are
3:02
they
3:02
more
3:03
like,
3:03
you
3:04
know,
3:04
because,
3:04
like,
3:04
Grant's
3:05
a
3:05
pretty.
3:05
It's
3:05
a
3:05
pretty
3:05
bold
3:06
statement,
3:06
right?
3:06
Like,
3:07
so,
3:07
like,
3:07
like
3:08
you
3:08
think
3:08
we're
3:09
going
3:09
to.
3:09
Yeah.
3:09
Why,
3:10
like,
3:10
the
3:11
canyon?
3:11
Like,
3:11
are
3:12
we
3:12
about
3:12
to
3:13
go
3:13
see
3:13
the.
3:14
The
3:14
Grand
3:14
Canyon
3:15
of
3:15
rapids?
3:16
That's
3:16
what
3:16
my
3:16
expectations
3:17
are.
3:17
Yeah.
3:18
Yeah,
3:18
right?
3:18
Because,
3:18
like,
3:19
there's
3:19
only
3:19
so
3:19
many
3:20
levels
3:20
above
3:20
grand.
3:20
I
3:20
was
3:21
thinking
3:21
about
3:21
this
3:21
last
3:21
night.
3:21
Like,
3:22
maybe
3:22
majestic
3:23
beats
3:23
grand.
3:24
I
3:24
don't
3:24
know.
3:24
But
3:25
like,
3:25
I'm
3:25
curious,
3:26
like,
3:26
what
3:26
these
3:26
rapids
3:27
look
3:27
like.
3:27
I've
3:27
never
3:27
seen
3:28
P
3:28
of
3:29
the
3:29
Grand
3:29
Rapids,
3:30
right.
3:30
Are
3:30
they
3:30
going
3:30
to
3:30
be
3:30
mediocre?
3:31
Are
3:31
they
3:31
going
3:32
to
3:32
be,
3:32
like,
3:32
no
3:32
idea.
3:33
Is
3:33
the
3:33
city
3:34
centered
3:34
around
3:34
them?
3:35
Listeners
3:36
in
3:36
Grand
3:36
Rapids,
3:37
what
3:37
should
3:37
we
3:38
do
3:38
and
3:38
see
3:38
while
3:39
we're
3:39
there?
3:39
At
3:40
the
3:40
Spartan
3:40
Nash
3:41
Conference
3:41
next
3:41
week
3:42
where
3:42
we'll
3:43
be
3:43
recording
3:43
live,
3:44
we
3:44
will
3:44
report
3:44
back.
3:45
If
3:45
you
3:45
want
3:45
to
3:45
submit
3:46
your
3:46
ideas
3:47
to
3:47
us
3:47
on
3:47
LinkedIn,
3:49
go
3:49
ahead
3:49
and
3:49
do
3:50
that
3:50
and
3:50
then
3:50
maybe
3:51
we
3:51
can
3:51
do
3:51
some
3:51
special
3:52
reporting
3:52
from
3:53
the.
3:54
The
3:54
rapids
3:55
of
3:55
the
3:55
Grand.
3:56
The
3:56
grandest
3:56
of
3:57
rapids
3:57
will
3:57
come.
3:58
I'm
3:58
dying
3:58
to
3:58
find
3:58
out
3:59
what
3:59
these
3:59
rapids
3:59
look
4:00
like.
4:00
I
4:00
really
4:00
am.
4:01
Like,
4:01
I
4:01
actually,
4:02
I.
4:02
I
4:02
messaged
4:03
one
4:03
of
4:03
our
4:03
friends
4:03
on
4:04
LinkedIn
4:04
who's
4:04
a
4:04
follower
4:05
of
4:05
ours.
4:05
She
4:05
lives
4:06
in
4:06
Grand
4:06
Rapids.
4:06
I'm
4:06
gonna
4:06
be
4:07
in
4:07
town
4:07
next
4:07
week
4:07
and
4:07
like,
4:08
let's,
4:08
let's
4:08
meet
4:08
up.
4:09
Like,
4:09
I
4:09
want
4:09
to,
4:09
I
4:09
want
4:09
to
4:10
know
4:10
what
4:11
I'm
4:11
in
4:11
for
4:11
here,
4:12
you.
4:12
Know,
4:12
because
4:12
I'm
4:13
gonna
4:13
be
4:13
really
4:13
disappointed
4:14
if
4:14
there's
4:15
no
4:15
rapids.
4:15
Chris,
4:16
if
4:16
that
4:16
was
4:17
just
4:17
like,
4:17
old.
4:18
A
4:18
pebble
4:18
in
4:19
a
4:19
stream,
4:19
you
4:19
know,
4:20
like,
4:20
just
4:20
like,
4:21
you
4:21
know,
4:21
like,
4:21
I'm
4:22
just
4:22
not
4:22
going
4:22
to
4:22
be
4:22
into
4:22
that.
4:23
So
4:23
I
4:23
don't
4:23
know.
4:24
Anyway,
4:24
like,
4:24
old,
4:26
like
4:26
you
4:27
have,
4:27
you
4:27
have
4:27
visions
4:28
of
4:28
this
4:28
grand
4:28
thing
4:29
and
4:29
then,
4:29
I
4:30
don't
4:30
know,
4:30
this
4:31
has
4:31
gotten
4:31
into
4:31
like,
4:32
we're
4:32
in
4:32
some
4:32
serious
4:33
Larry
4:33
David
4:33
territory
4:34
right
4:34
now.
4:34
Yeah.
4:35
I
4:35
want
4:35
to
4:35
be
4:35
blown
4:35
away
4:35
and
4:36
I
4:36
want
4:36
like,
4:36
Snake
4:36
river,
4:37
white
4:37
water
4:37
rafting
4:38
rapids,
4:38
American
4:39
river,
4:39
you
4:39
know,
4:40
outside
4:40
Sacramento.
4:40
I
4:40
want
4:41
those
4:41
kind
4:41
of
4:41
rapids.
4:42
I
4:42
want
4:42
white
4:42
water
4:43
and.
4:43
All
4:43
right,
4:44
we
4:44
shall
4:44
see.
4:44
Enough.
4:45
Enough
4:45
rapid
4:47
dialogue.
4:47
Let's
4:48
get
4:48
to
4:48
the
4:48
Fast5
4:49
headlines
4:49
as
4:49
Fast
4:50
as
4:50
we
4:50
can.
4:51
All
4:51
right,
4:51
in
4:51
today's
4:51
Fast
4:52
5,
4:52
we've
4:52
got
4:52
news
4:52
on
4:53
Tesla
4:53
opening
4:54
its
4:54
supercharger
4:55
diner,
4:56
mall
4:56
of
4:56
America's
4:57
new
4:57
car
4:57
counting
4:58
tech,
4:58
Tesco
4:59
launching
4:59
early
5:00
delivery
5:00
slots
5:00
for
5:01
families
5:01
during
5:01
the
5:02
summer.
5:03
Target
5:03
ending
5:04
its
5:04
price
5:04
matching
5:05
policy.
5:05
I
5:05
have
5:05
lots
5:06
of
5:06
thoughts
5:06
on
5:06
that
5:06
one.
5:06
Can't
5:07
wait
5:07
to
5:07
hear
5:07
what
5:07
you
5:07
think
5:07
too.
5:08
And
5:08
and
5:08
A&M's
5:09
Chris
5:09
Crates
5:10
and
5:10
Brandon
5:10
PZ
5:11
stopped
5:11
by
5:11
for
5:11
five
5:12
insightful
5:12
minutes
5:12
on
5:12
how
5:13
grocers
5:13
should
5:13
be
5:13
thinking
5:14
about
5:14
space
5:15
allocation
5:15
for
5:16
their
5:16
future
5:16
success
5:17
and
5:17
store
5:18
development
5:18
plans.
5:19
But
5:19
we
5:19
begin
5:20
today
5:20
with
5:20
the
5:21
Vizio
5:22
into
5:22
the
5:23
future
5:23
and
5:24
okay,
5:25
okay.
5:26
Headline
5:26
number
5:27
one,
5:27
Chris.
5:28
Walmart
5:28
plans
5:29
to
5:29
sell
5:29
Vizio
5:30
TVs
5:31
exclusively
5:32
as
5:32
a
5:32
private
5:33
brand.
5:33
According
5:33
to
5:33
Bloomberg,
5:34
Walmart
5:34
Inc.
5:35
Plans
5:35
to
5:35
make
5:35
Vizio
5:36
a
5:36
private
5:36
label
5:37
brand
5:37
by
5:37
the
5:37
end
5:37
of
5:38
the
5:38
year
5:38
and
5:38
will
5:38
sell
5:38
its
5:39
Smart
5:39
TVs
5:39
exclusive
5:40
exclusively
5:40
at
5:40
Walmart
5:41
and
5:41
Sam's
5:41
Club.
5:42
The
5:42
retailer
5:42
is
5:42
bringing
5:43
Vizio's
5:43
operating
5:44
system
5:44
to
5:44
its
5:45
private
5:45
label
5:46
TV
5:46
brand
5:46
on
5:47
that's
5:47
O
5:48
N
5:48
N
5:49
and
5:49
has
5:49
been
5:50
working
5:50
on
5:50
making
5:51
TV
5:51
a
5:52
shoppable
5:52
experience
5:53
in
5:53
which
5:53
consumers
5:54
can
5:54
buy
5:54
items
5:55
while
5:55
watching
5:56
shows.
5:56
Walmart
5:57
acquired
5:57
Vizio
5:58
last
5:58
year
5:59
for
5:59
$2.3
6:00
billion.
6:01
Chris,
6:02
this
6:02
is
6:02
also
6:02
the
6:03
A
6:03
and
6:03
M
6:03
put
6:03
you
6:03
on
6:03
the
6:03
spot
6:04
question.
6:04
Walmart's
6:05
move
6:05
with
6:05
Vizio
6:05
may
6:06
just
6:06
look
6:06
like
6:07
not
6:07
wanting
6:07
to
6:07
share
6:08
sales
6:08
of
6:08
a
6:09
top
6:09
five
6:09
TV
6:09
brand
6:10
in
6:10
the
6:10
US
6:10
but,
6:11
but
6:11
explain
6:11
to
6:11
us
6:12
all
6:12
why
6:12
this
6:13
move,
6:13
starting
6:13
with
6:14
the
6:14
2024
6:14
Vizio
6:15
acquisition
6:15
to
6:16
begin
6:16
with,
6:16
isn't
6:17
just
6:17
about
6:17
hardware,
6:18
but
6:18
about
6:19
advancing
6:19
an
6:19
exclusive
6:20
media
6:21
ecosystem
6:21
across
6:22
content,
6:22
consumer
6:23
data,
6:24
advertising
6:24
and
6:25
commerce
6:25
that
6:25
benefits
6:26
Walmart
6:26
and
6:27
branded
6:27
suppliers.
6:29
All
6:29
right,
6:29
all
6:29
those
6:30
things,
6:30
huh?
6:30
All
6:30
right,
6:30
I'll
6:31
do
6:31
my
6:31
best.
6:32
You
6:32
know,
6:32
I
6:32
mean,
6:33
first
6:33
of
6:33
all,
6:33
with
6:33
the
6:33
announcement,
6:33
I'm
6:34
not
6:34
surprised
6:34
by
6:34
this
6:34
and
6:35
I'm
6:35
not
6:35
surprised
6:35
by
6:35
the
6:35
announcement
6:36
at
6:36
all.
6:36
I
6:36
mean,
6:36
I
6:36
think,
6:37
I
6:37
think
6:37
I
6:37
predicted
6:38
it
6:38
on
6:38
this
6:38
show
6:38
when
6:39
we
6:39
discussed
6:39
the
6:39
merger
6:40
last
6:40
year.
6:40
Which
6:40
is
6:40
why
6:41
I
6:41
like
6:42
the
6:42
deal,
6:42
because
6:42
there's
6:42
two
6:43
sides
6:43
to
6:43
this
6:43
deal,
6:43
which
6:44
gets
6:44
us
6:44
the
6:44
question
6:45
that
6:45
A&M's
6:45
inherently
6:46
asking.
6:46
The
6:46
first
6:46
part
6:47
is
6:47
you
6:47
inherently
6:47
lock
6:48
the
6:48
competition
6:48
out
6:49
from
6:49
selling
6:49
what
6:50
has
6:50
traditionally
6:50
been
6:50
an
6:51
entry
6:51
level
6:51
TV
6:51
and
6:52
you're
6:52
forcing
6:52
them
6:52
to
6:52
find
6:53
another
6:53
source,
6:54
you
6:54
know,
6:54
right
6:54
here
6:55
before
6:55
the
6:55
holidays
6:56
too.
6:56
Now,
6:56
hopefully
6:56
you
6:56
were
6:56
smart
6:57
enough
6:57
to
6:57
get
6:57
prepared
6:58
for
6:58
that.
6:58
But
6:59
the
6:59
second
6:59
piece
7:00
of
7:00
it
7:00
is,
7:01
and
7:01
really
7:01
this
7:02
is
7:02
what
7:02
the
7:02
core
7:02
of
7:02
the
7:03
deal
7:03
is
7:03
really
7:03
about
7:04
for,
7:04
for
7:04
the
7:04
most
7:04
part
7:05
is
7:05
Walmart
7:06
gets
7:06
the
7:06
controlled
7:07
substrate
7:07
atop
7:08
which
7:08
it
7:08
can
7:08
experiment
7:09
with
7:09
the
7:09
full
7:10
power
7:10
of
7:10
connected
7:11
TV
7:12
retail
7:13
media
7:13
advertising.
7:14
It's
7:14
all
7:14
about
7:15
connected
7:15
TV
7:16
and
7:16
programmatic
7:17
advertising
7:17
at
7:18
this
7:18
point.
7:18
And
7:19
in
7:19
fact,
7:19
like
7:19
a
7:19
recent
7:20
IAB
7:20
report,
7:21
my
7:21
favorite,
7:21
I
7:22
think
7:22
IAB
7:23
may
7:23
be
7:23
my
7:23
favorite
7:23
acronym
7:24
because
7:24
it
7:24
reminds
7:24
me
7:24
of
7:24
Star
7:25
wars
7:25
for
7:25
some
7:25
reason.
7:25
But
7:26
the
7:26
iab,
7:27
the
7:27
International
7:27
Advertising
7:28
Bureau,
7:29
I
7:29
think
7:29
it's
7:29
International
7:29
Advertising
7:30
Bureau.
7:30
I'm
7:30
not
7:31
exactly
7:31
sure.
7:31
You
7:31
probably
7:32
know
7:32
that
7:32
better
7:32
than
7:32
I
7:32
do,
7:33
but.
7:33
But
7:33
they
7:33
said
7:33
that
7:33
ad
7:34
buyers
7:34
expect
7:35
47%
7:36
of
7:37
CTV
7:37
inventory
7:38
to
7:38
be
7:38
biddable
7:38
this
7:39
year.
7:39
That's
7:39
up
7:39
from
7:39
34%
7:40
in
7:40
2024.
7:41
So
7:42
there's
7:42
still
7:42
a
7:42
lot
7:42
of
7:43
room
7:43
to
7:43
grow
7:43
there.
7:44
And
7:44
when
7:44
buying
7:45
CTV
7:45
programmatically,
7:46
41%
7:47
of
7:47
buyers
7:47
also
7:48
believe
7:48
it
7:48
will
7:48
drive
7:49
a
7:49
better
7:49
return
7:50
on
7:50
investment
7:51
and
7:51
ad
7:51
spend.
7:52
And
7:52
35%
7:53
expect
7:53
it
7:53
to
7:53
be
7:54
easier
7:54
to
7:55
achieve
7:55
scale.
7:56
So
7:56
that's
7:56
where
7:56
things
7:56
are
7:57
going.
7:57
And
7:58
if
7:58
memory
7:58
also
7:58
serves,
7:59
and
7:59
one
8:00
third
8:00
of
8:00
Walmart's
8:01
current
8:01
profit
8:02
is
8:02
coming
8:02
from
8:03
retail
8:03
media.
8:04
So
8:04
this
8:04
whole
8:04
move
8:05
just
8:05
supercharges
8:06
that
8:06
position.
8:07
That's
8:07
what
8:07
it's
8:07
all
8:07
about.
8:08
It
8:08
gives
8:08
Walmart
8:08
profit
8:09
upside
8:10
and
8:10
therefore
8:10
a
8:10
competitive
8:11
advantage
8:11
against
8:11
Costco,
8:12
Target
8:12
and
8:13
other
8:13
grocers,
8:13
primarily
8:14
not
8:14
so
8:14
much
8:14
against
8:15
Amazon,
8:15
but
8:16
against
8:16
the
8:16
other
8:16
core
8:17
of
8:17
who
8:18
Walmart
8:18
competes
8:19
with
8:19
as
8:19
it
8:19
continues
8:20
to
8:20
reinvest
8:21
what
8:21
will
8:21
become
8:22
then
8:22
over
8:22
time,
8:22
a
8:22
disproportionate
8:23
share
8:24
of
8:24
retail
8:24
media
8:25
dollars
8:26
back
8:26
into
8:26
its
8:27
business
8:27
to
8:27
drive
8:28
growth.
8:28
So
8:28
at
8:28
net
8:29
net,
8:29
you
8:30
know,
8:30
people
8:30
always
8:30
use
8:30
the
8:31
expression
8:31
like,
8:31
you
8:32
know,
8:32
chess
8:32
versus
8:33
checkers.
8:33
Walmart
8:34
and
8:34
isn't
8:34
just
8:35
playing
8:35
omnichannel
8:36
chess
8:36
to
8:36
everyone
8:36
else's
8:37
checkers.
8:37
To
8:38
me,
8:38
it's
8:38
more
8:38
like
8:38
they're
8:39
playing
8:39
a
8:39
game
8:39
of
8:39
pickup
8:40
basketball
8:40
as
8:41
adults
8:41
against
8:41
third
8:42
graders,
8:42
just
8:42
squatting
8:43
away
8:44
everything
8:44
that's
8:45
in
8:45
their
8:45
way
8:45
or,
8:45
you
8:45
know,
8:46
or
8:46
said
8:46
another
8:46
way,
8:46
they're
8:47
playing
8:47
the
8:47
long
8:47
game
8:47
and
8:47
they're
8:48
playing
8:48
to
8:48
their
8:48
strengths.
8:48
So
8:48
that's,
8:49
that's
8:49
the
8:49
core
8:50
of
8:50
what
8:50
this
8:50
whole
8:51
Vizio
8:51
acquisition
8:52
is
8:52
all
8:52
about.
8:53
Yeah,
8:53
I
8:53
agree.
8:54
I
8:54
mean,
8:54
I
8:54
think
8:55
there's
8:55
just,
8:55
we,
8:56
we
8:56
have
8:56
no
8:56
idea
8:57
just
8:57
the
8:57
upside
8:58
that
8:58
they
8:58
still
8:59
haven't
8:59
even
8:59
explored
9:00
yet
9:01
or
9:01
the
9:01
possibility
9:02
that
9:02
Walmart
9:02
has
9:03
here.
9:03
And
9:03
I
9:03
think
9:03
when
9:04
you
9:04
do
9:04
compare
9:04
it
9:05
against
9:05
Amazon
9:05
and,
9:06
and
9:06
some
9:06
of
9:06
the
9:06
retail
9:06
media
9:07
revenue
9:07
that
9:07
they've,
9:08
that
9:08
Amazon
9:09
has
9:09
right
9:09
now,
9:10
like
9:10
Walmart's
9:10
still
9:11
in
9:11
the
9:11
very
9:11
early
9:12
stages
9:12
of
9:12
starting
9:13
to
9:13
compete
9:13
with
9:13
that.
9:13
And
9:14
so
9:14
I,
9:14
I
9:15
do
9:15
think
9:15
that
9:15
this
9:15
is
9:16
a
9:16
really
9:16
good
9:16
moat
9:17
for
9:18
Walmart
9:18
in
9:19
the
9:19
race
9:19
against
9:20
Amazon.
9:21
Just
9:21
because
9:22
of
9:22
this
9:22
ecosystem
9:23
that
9:23
they're
9:23
building.
9:24
And
9:24
I
9:24
think
9:25
the
9:25
other
9:25
thing
9:25
that
9:25
you
9:26
really
9:26
have
9:26
to
9:26
take
9:26
a
9:26
look
9:27
at
9:27
here
9:27
too,
9:27
Chris,
9:28
is
9:28
think
9:28
about
9:29
the
9:29
value
9:30
of
9:30
all
9:31
of
9:31
the
9:31
data
9:32
from
9:32
Walmart
9:33
customers.
9:33
You
9:34
have
9:34
them
9:34
across
9:35
all
9:35
demographics
9:36
that
9:36
are
9:36
going
9:36
to
9:36
be
9:37
engaging
9:37
with
9:37
this.
9:38
A
9:38
TV
9:38
is
9:39
a
9:39
great
9:39
way
9:39
to
9:40
get
9:40
them
9:40
engaged.
9:41
You
9:41
know,
9:41
you,
9:41
you
9:42
think
9:42
about
9:42
like
9:43
being
9:43
able
9:43
to
9:43
put
9:43
this
9:44
TV
9:44
up
9:44
in
9:44
one
9:45
of,
9:45
in,
9:45
you
9:45
know,
9:46
anybody's
9:46
houses
9:46
from,
9:47
you
9:47
know,
9:48
people
9:48
who
9:48
are
9:48
buying
9:49
their
9:49
first
9:49
apartment
9:50
all
9:50
the
9:50
way
9:50
to,
9:51
you
9:51
know,
9:51
somebody
9:51
that's
9:52
buying
9:52
three
9:52
of
9:52
these
9:52
Vizio
9:53
TVs
9:53
during
9:54
Walmart
9:55
plus
9:55
days
9:55
because
9:55
they're
9:56
the
9:56
cheapest
9:56
one
9:56
and
9:57
they're
9:57
going
9:57
to
9:57
put
9:57
them
9:57
in
9:57
three
9:58
rooms
9:58
of
9:58
their
9:58
house.
9:58
I
9:59
think
9:59
that's
10:00
the
10:00
thing
10:01
that
10:01
we're
10:01
not
10:02
talking
10:02
about
10:02
enough
10:02
here
10:03
is
10:03
just
10:03
the
10:03
full
10:04
360
10:04
view
10:05
that
10:06
Walmart
10:06
will
10:07
be
10:07
able
10:07
to
10:07
offer
10:07
brands
10:08
because
10:09
they
10:09
know
10:09
about
10:10
those
10:10
people,
10:10
what
10:10
they're
10:11
watching
10:11
on
10:11
TV
10:11
and
10:11
what
10:11
they're
10:12
engaging
10:12
with,
10:12
how
10:13
they're
10:13
interacting
10:14
with
10:14
their
10:14
programs
10:15
and,
10:15
and
10:16
Walmart
10:16
plus
10:17
and
10:17
other
10:17
other
10:18
behaviors
10:18
online
10:19
and
10:19
they
10:19
have
10:19
store
10:20
behaviors
10:20
too
10:20
that
10:21
they're
10:21
going
10:21
to
10:21
be
10:21
able
10:21
to
10:21
connect
10:22
all
10:22
this
10:22
stuff
10:22
together
10:23
in
10:23
ways
10:23
that
10:24
no
10:24
one,
10:25
not
10:25
Target,
10:26
not
10:26
Amazon,
10:27
not
10:27
no
10:27
one
10:27
else
10:28
can
10:28
compete
10:28
with.
10:28
And
10:29
so
10:29
I
10:29
think
10:29
this
10:30
is
10:30
really
10:30
just
10:30
the
10:31
dawn
10:31
of
10:31
what
10:32
we're
10:32
going
10:32
to
10:32
see
10:32
happen
10:33
with
10:33
Walmart
10:34
and
10:34
retail
10:35
media
10:35
and
10:35
their
10:36
potential
10:36
here.
10:37
Yeah,
10:37
you're
10:38
dead
10:38
right.
10:38
I
10:38
mean
10:38
the
10:38
retail
10:39
advertisers
10:39
are
10:39
going
10:39
to
10:39
spend
10:40
money
10:40
with
10:40
Walmart
10:40
because
10:41
their
10:41
data
10:41
is
10:41
going
10:41
to
10:41
be
10:41
better
10:42
and
10:42
they're
10:42
going
10:42
to
10:42
actually
10:42
be
10:43
able
10:43
to
10:43
see
10:43
the
10:43
closed
10:44
attribution
10:44
of
10:44
the
10:44
sale
10:45
too,
10:45
easier
10:45
than
10:46
they
10:46
can
10:46
through
10:46
other,
10:47
you
10:47
know,
10:47
connected
10:48
TV
10:48
vehicles.
10:48
You
10:49
know,
10:49
go
10:49
ahead.
10:49
Yeah,
10:50
and
10:50
the
10:50
last
10:50
thing
10:50
too,
10:51
I
10:51
think
10:51
is
10:52
we
10:52
haven't,
10:52
we
10:53
haven't
10:53
really
10:53
dug
10:53
into
10:53
the
10:54
hardware
10:55
value
10:55
of
10:55
this
10:55
too.
10:56
I
10:56
mean,
10:56
I
10:56
think
10:57
when
10:57
you
10:57
look
10:57
at
10:58
like
10:58
we,
10:58
I
10:58
just
10:59
used
10:59
the
10:59
example
10:59
of
11:00
Prime
11:00
Week
11:00
last
11:00
week,
11:01
Amazon,
11:02
what
11:02
are
11:02
they
11:02
giving
11:02
deals
11:03
on?
11:03
They're
11:03
giving
11:03
deals
11:04
on
11:04
fire
11:04
sticks,
11:04
on
11:05
Kindles,
11:05
on
11:05
all
11:06
the
11:06
things
11:06
that
11:07
Walmart
11:07
is
11:07
now
11:08
going
11:08
to
11:08
be
11:08
able
11:08
to
11:08
offer
11:08
their
11:09
consumers
11:10
to.
11:10
And
11:11
in
11:11
addition
11:11
to
11:11
just
11:12
being
11:12
like,
11:12
we
11:12
have
11:12
one
11:13
of
11:13
the
11:13
cheapest,
11:14
best
11:14
quality
11:14
TVs,
11:15
we're
11:16
also
11:16
going
11:16
to
11:16
give
11:16
you,
11:16
you
11:17
know,
11:17
$50
11:18
back
11:19
Walmart,
11:19
your
11:20
Walmart
11:20
plus
11:20
account
11:21
if
11:21
you
11:21
buy
11:21
like
11:22
they
11:22
just,
11:22
this
11:23
flywheel
11:23
is
11:23
just
11:24
going
11:24
to
11:24
continue
11:24
and
11:24
continue
11:25
and
11:25
continue.
11:27
And
11:28
we,
11:28
you
11:28
know,
11:29
right
11:29
now
11:30
people
11:30
are
11:30
focused
11:30
on
11:30
the
11:30
retail
11:31
media
11:31
angle,
11:31
but
11:31
I
11:31
also
11:32
think
11:32
there's
11:32
a
11:32
hardware
11:32
benefit
11:33
too
11:33
of
11:34
what
11:34
Walmart's
11:34
going
11:34
to
11:35
be
11:35
able
11:35
to
11:35
do
11:35
and
11:35
how
11:35
they're
11:35
going
11:36
to
11:36
be
11:36
able
11:36
to
11:36
drive
11:36
traffic
11:37
to
11:37
their,
11:37
their
11:37
properties
11:38
with
11:38
something
11:39
that's
11:39
as
11:40
big
11:40
of
11:40
a
11:40
draw
11:40
as
11:40
a
11:40
TV
11:41
too.
11:41
Oh,
11:42
100%.
11:42
That's
11:42
how
11:43
I
11:43
was
11:43
going
11:43
to
11:43
close
11:43
this.
11:43
This
11:44
headline
11:44
was,
11:44
you
11:44
know,
11:45
it's
11:45
not
11:45
coincidental
11:46
that
11:46
they're
11:46
planning
11:47
this
11:47
just
11:47
in
11:47
time,
11:48
like
11:48
three
11:48
months
11:48
out
11:48
from
11:49
Black
11:49
Friday
11:49
as
11:49
well.
11:50
Right.
11:50
It's
11:50
going
11:50
to
11:51
be
11:51
a
11:51
key
11:51
piece
11:51
of
11:51
their
11:52
merchandising
11:52
strategy.
11:53
And
11:53
I
11:53
wouldn't
11:53
be
11:53
surprised
11:54
if
11:54
Walmart
11:54
offers
11:55
incredible
11:55
deals.
11:56
They
11:56
might
11:56
tie
11:57
it
11:57
in
11:57
with
11:57
Walmart
11:57
plus
11:58
as
11:58
well.
11:59
And
11:59
it's
11:59
going
11:59
to
11:59
get.
12:00
And
12:00
they're
12:00
going
12:00
to
12:00
try
12:01
to
12:01
put
12:01
this
12:01
into
12:01
as
12:01
many
12:02
households
12:02
as
12:03
possible
12:03
as
12:04
soon
12:04
as
12:04
possible,
12:05
starting
12:05
with
12:05
this
12:06
Black
12:06
Friday
12:06
season.
12:07
So,
12:07
yeah,
12:07
I
12:08
think
12:08
it's
12:08
a
12:08
great
12:08
move
12:08
and
12:09
that
12:09
I
12:09
can
12:10
tell
12:10
you
12:10
really
12:10
like
12:10
it
12:10
too.
12:11
And
12:11
you're
12:11
starting
12:11
off
12:11
very,
12:12
very
12:12
energetic
12:13
and
12:13
excited.
12:14
So.
12:14
All
12:14
right,
12:14
let's
12:15
keep
12:15
rolling.
12:15
This
12:15
next
12:16
story
12:16
is.
12:17
This
12:17
next
12:17
story
12:17
is
12:17
kind
12:17
of.
12:18
It's
12:18
hilarious
12:18
in
12:19
some
12:19
ways
12:19
and
12:19
not
12:19
so
12:20
funny
12:20
in
12:20
other
12:20
ways,
12:20
I
12:21
think.
12:21
But
12:22
headline
12:22
number
12:22
two,
12:23
Tesla's
12:23
Supercharger
12:24
diner
12:25
has
12:25
officially
12:25
opened
12:26
according
12:27
to
12:27
Teslarati.com
12:29
and
12:29
did
12:29
you
12:30
know
12:30
there
12:30
was
12:30
a
12:30
site.
12:30
Teslarati.com
12:32
I
12:32
did
12:33
not
12:33
know
12:33
this
12:33
existed,
12:34
but
12:34
yeah,
12:35
there's
12:35
a
12:35
lot
12:35
of
12:35
Tesla
12:36
content
12:36
out
12:36
there.
12:37
Should
12:37
one
12:37
be
12:37
interested
12:38
in
12:38
diving
12:38
in?
12:39
No
12:39
doubt.
12:40
I'm
12:40
actually
12:40
a
12:41
little
12:41
scared
12:41
to
12:41
talk
12:41
about
12:42
this
12:42
story,
12:42
to
12:42
be
12:43
honest
12:43
with
12:43
you,
12:43
but
12:43
Tesla
12:44
has
12:44
officially
12:44
opened
12:45
its
12:45
Supercharger
12:45
Diner
12:46
in
12:46
Los
12:46
Angeles
12:46
to
12:47
the
12:47
public
12:47
for
12:47
the
12:47
first
12:48
time.
12:48
It
12:48
is
12:48
an
12:49
80
12:49
supercharger
12:50
lot
12:50
with
12:51
two
12:51
movie
12:51
screens
12:52
and
12:52
a
12:52
full
12:52
service
12:53
24.7diner
12:54
that
12:54
serves
12:55
a
12:55
wide
12:55
variety
12:56
of
12:56
locally
12:56
sourced
12:57
food
12:57
for
12:57
patrons
12:58
while
12:58
they
12:58
charge
12:59
or
12:59
even
12:59
just
12:59
stop
13:00
by.
13:00
And
13:01
not
13:01
coincidentally.
13:02
And
13:02
I'm
13:03
curious
13:03
to
13:03
get
13:03
your
13:03
take
13:03
on
13:03
this
13:04
too,
13:04
the
13:05
diner
13:05
opened
13:05
at
13:06
4:20pm
13:07
because.
13:08
Of
13:08
course,
13:08
why
13:08
not?
13:09
Because
13:09
of
13:09
the
13:09
significance
13:10
of
13:10
4:20,
13:11
which
13:11
did
13:11
not
13:11
dawn
13:11
on
13:12
me
13:12
until
13:12
about
13:12
20
13:13
minutes
13:13
after
13:13
reading
13:14
that
13:14
headline.
13:15
And
13:15
are
13:16
you
13:16
buying
13:16
or
13:16
selling
13:17
the
13:17
idea
13:17
of
13:17
Tesla
13:18
Supercharger
13:19
diners
13:19
populating
13:20
the
13:20
national
13:20
landscape?
13:22
I'm
13:23
going
13:23
to
13:23
go
13:23
ahead
13:23
and
13:23
sell
13:24
this
13:24
one.
13:25
Are
13:25
you
13:25
okay?
13:26
I'm
13:26
not
13:26
hedging.
13:26
I
13:26
thought
13:27
you'd
13:27
go
13:27
the
13:27
other
13:27
way.
13:27
No,
13:28
no.
13:28
Like,
13:28
no
13:29
hedging.
13:30
No.
13:30
Just
13:30
going
13:31
to
13:31
full
13:31
on
13:31
sell.
13:32
Now,
13:33
should
13:33
convenience
13:34
store
13:34
retailers
13:35
and
13:35
fueling
13:35
station
13:36
retailers
13:36
be
13:37
thinking
13:37
about
13:37
the
13:37
future
13:37
of
13:38
the
13:38
fueling
13:38
station?
13:39
100%.
13:41
That
13:41
is
13:41
something
13:41
that
13:42
we've
13:42
been
13:42
talking
13:42
about.
13:43
I
13:43
remember
13:43
two
13:43
years
13:44
Ago
13:44
at
13:44
Chop
13:44
Talk
13:44
Europe,
13:45
I
13:45
was
13:45
talking
13:45
to
13:45
the
13:45
head
13:45
of
13:46
BP
13:46
Europe
13:46
about
13:47
this
13:47
exact
13:48
thing.
13:48
What,
13:48
what
13:49
do
13:49
you
13:49
do
13:49
when
13:50
people
13:50
start
13:50
spending
13:51
more
13:51
time
13:52
if
13:52
they're
13:52
going
13:52
to
13:53
be
13:53
charging?
13:53
I
13:54
think
13:54
it's
13:55
this
13:55
concept
13:56
though,
13:56
is
13:57
purely
13:58
a
13:59
marketing
13:59
play.
13:59
I
14:00
think
14:00
it's
14:00
just
14:00
trying
14:00
to
14:01
get
14:01
people
14:02
to
14:02
engage
14:03
with
14:03
Tesla
14:04
during
14:04
a
14:05
time
14:05
that
14:06
the
14:07
brand
14:07
is
14:07
not
14:07
doing
14:08
so
14:08
well
14:08
and
14:09
you
14:09
have
14:09
some
14:09
questionable
14:10
behavior
14:11
by
14:11
its
14:11
founder.
14:12
I
14:12
think
14:12
that
14:13
is
14:13
something
14:14
that
14:14
is,
14:15
is
14:15
the
14:15
real
14:15
focus
14:16
here
14:17
and
14:17
I
14:17
think
14:17
a
14:17
way
14:18
to
14:18
maybe
14:19
try
14:19
to
14:19
maintain
14:20
some
14:20
brand
14:20
advocacy
14:21
for
14:22
the
14:22
Tesla
14:22
founders
14:23
who
14:23
are
14:23
still
14:23
very
14:23
positively
14:24
Tesla.
14:25
I
14:26
just
14:26
don't
14:27
see
14:27
this
14:27
as
14:27
a
14:28
concept
14:28
that's
14:28
going
14:28
to
14:29
go
14:29
throughout
14:30
the
14:30
country,
14:30
especially
14:31
like
14:31
this
14:31
location
14:32
right
14:32
on
14:32
Santa
14:33
Monica
14:33
Boulevard.
14:34
And
14:34
I
14:34
don't
14:34
know
14:34
if
14:34
you
14:35
saw
14:35
the
14:35
pictures,
14:35
but
14:36
I
14:36
encourage
14:36
people
14:37
to
14:37
go
14:37
to
14:37
teslarati.
14:38
They
14:39
put
14:39
up
14:40
giant
14:40
screens
14:41
in
14:41
front
14:41
of
14:41
people's
14:42
patios.
14:42
So
14:43
there's
14:43
apartment
14:43
buildings
14:44
that
14:44
are
14:44
now
14:45
like,
14:45
there's
14:46
not
14:46
even
14:47
more
14:47
than
14:47
a
14:48
meter
14:48
between
14:49
the,
14:49
the
14:49
screen,
14:50
now
14:50
the
14:51
back
14:51
of
14:51
the
14:51
screen
14:51
and
14:51
these
14:52
people's
14:52
condos.
14:53
Condo
14:53
building.
14:53
So
14:54
I
14:54
would
14:55
not
14:55
be
14:55
surprised
14:56
if
14:56
we
14:56
see
14:56
this
14:56
thing
14:57
drastically
14:58
reduced
14:59
or
14:59
shut
14:59
down
15:00
in
15:00
the
15:00
next
15:00
couple
15:01
months.
15:01
And
15:01
it
15:01
was,
15:02
it
15:02
looked
15:02
at
15:02
as,
15:03
hey,
15:03
we
15:03
just
15:03
wanted
15:04
to
15:04
distract
15:04
people
15:05
with
15:05
this
15:05
big
15:05
marketing
15:06
ploy.
15:07
The
15:08
timing
15:08
seems
15:08
really
15:09
interesting
15:09
given
15:09
what's
15:10
going
15:10
on
15:10
with
15:10
the
15:11
brand
15:11
right
15:11
now.
15:11
So,
15:12
so
15:13
I'm,
15:13
I'm
15:13
selling
15:14
it.
15:14
Keep
15:15
thinking
15:15
about
15:15
how
15:15
you're
15:16
going
15:16
to
15:16
engage
15:16
consumers
15:17
in
15:17
the
15:17
fueling
15:17
station,
15:18
but
15:18
not
15:18
with
15:18
this
15:19
concept.
15:19
But
15:20
what
15:20
about
15:20
you?
15:21
Yeah,
15:22
well,
15:22
I,
15:22
I'm
15:22
actually,
15:22
I'm
15:23
not
15:23
as
15:23
hard
15:23
on
15:23
it
15:23
as
15:24
you
15:24
are.
15:24
I'm.
15:24
Okay,
15:25
I,
15:25
I
15:25
am,
15:26
I
15:26
am
15:26
selling
15:27
it
15:27
in
15:27
its
15:27
current
15:29
iteration,
15:30
you
15:30
know,
15:31
iteration.
15:31
The
15:32
Galaxy
15:33
Diner,
15:34
whatever
15:34
the
15:34
hell
15:34
you.
15:35
Want
15:35
to
15:35
call
15:35
it.
15:35
Yeah.
15:36
You
15:36
know,
15:36
as
15:37
an
15:37
LA
15:37
tourist
15:37
attraction,
15:38
sure,
15:39
fine.
15:40
And
15:40
you
15:40
know,
15:40
I'm
15:41
not
15:41
surprised.
15:41
It
15:41
feels
15:42
a
15:42
little
15:42
overblown,
15:43
overstated.
15:43
But
15:44
that's
15:44
typical
15:44
of
15:44
first
15:45
experiments
15:45
because
15:45
you
15:45
can
15:46
always
15:46
scale
15:46
them
15:46
back
15:46
too.
15:47
But
15:47
the
15:48
one
15:48
misgiving
15:48
I
15:48
have
15:49
about
15:49
it
15:49
that
15:49
I
15:49
think
15:49
particularly
15:50
is
15:50
not
15:50
going
15:50
to
15:51
work
15:51
when
15:51
you
15:51
think
15:51
about
15:51
it
15:51
from
15:51
a
15:52
user
15:52
design
15:52
perspective,
15:53
is
15:53
the
15:53
movie
15:54
theater.
15:54
Like,
15:55
the
15:55
whole
15:55
thing
15:55
seems
15:56
to
15:56
be
15:56
way
15:56
souped
15:57
up
15:57
more
15:57
than
15:57
it
15:58
needs
15:58
to
15:58
be.
15:58
And
15:58
the
15:58
movie
15:59
theater
15:59
means
15:59
the
15:59
trip
15:59
has
16:00
to
16:00
be
16:00
planned
16:01
like,
16:01
and
16:02
so
16:02
the
16:02
trip
16:02
is
16:02
going
16:02
to
16:02
take
16:03
a
16:03
ton
16:03
of
16:03
time.
16:03
So
16:04
why
16:04
do
16:04
I
16:04
want
16:04
to
16:04
introduce
16:05
that
16:05
friction
16:05
into
16:06
my
16:06
life
16:06
with
16:06
EV
16:06
charging?
16:07
That
16:07
seems
16:07
really
16:08
tough.
16:08
So
16:09
as
16:09
I
16:09
look.
16:09
And
16:10
then
16:10
the
16:10
other
16:10
point
16:10
about
16:10
this
16:11
too
16:11
is
16:11
we
16:11
look
16:11
to
16:11
the
16:11
Evolution
16:12
of
16:12
EV
16:12
charging
16:13
too.
16:13
It's
16:13
going
16:13
to
16:13
get
16:14
faster,
16:14
it's
16:14
going
16:14
to
16:14
get
16:15
quicker.
16:15
So
16:15
like,
16:16
I'm
16:16
not
16:16
going
16:16
to,
16:16
it.
16:16
May
16:17
go
16:17
away
16:17
altogether.
16:18
I
16:18
mean,
16:18
you
16:18
look
16:19
at
16:19
like
16:19
hydrogen
16:19
charging
16:20
or
16:20
whatever
16:21
this
16:21
is
16:21
to
16:21
like.
16:22
Yeah,
16:23
I'm
16:23
getting
16:23
my
16:23
keys
16:24
on
16:24
that
16:24
one.
16:24
I'm
16:24
not
16:24
going
16:25
there.
16:25
But
16:25
like
16:25
they're
16:25
gonna
16:25
make
16:26
it
16:26
faster
16:26
where
16:26
you're
16:26
not
16:27
gonna
16:27
want
16:27
to
16:27
watch
16:27
a
16:27
whole
16:27
movie
16:28
while
16:28
you're
16:28
getting
16:28
your
16:29
car
16:29
charged.
16:29
And
16:29
nobody
16:30
wants
16:30
to
16:30
sit
16:30
and
16:30
watch
16:30
in
16:31
their
16:31
car
16:31
and
16:31
watch
16:31
a
16:31
movie
16:31
anyway
16:32
because
16:32
that's
16:32
gone
16:33
away
16:33
too,
16:33
you
16:33
know,
16:34
and
16:34
that
16:34
technology
16:34
has
16:35
been
16:35
a
16:35
lot
16:35
better
16:35
over
16:35
the
16:35
years.
16:36
So.
16:36
So,
16:36
you
16:37
know,
16:37
but
16:37
the
16:37
dining
16:38
component
16:38
of
16:39
it,
16:39
sure,
16:40
yeah,
16:40
I
16:40
think
16:40
that
16:40
could
16:41
work.
16:41
And
16:41
maybe.
16:42
So
16:42
that's
16:42
why
16:42
when
16:42
I
16:42
think
16:43
about
16:43
national
16:43
scale,
16:44
like
16:44
I
16:44
think
16:44
if
16:44
they
16:45
went
16:45
more
16:45
still
16:46
like
16:46
the
16:46
roadside
16:47
flying
16:48
J
16:49
market
16:49
rather
16:50
than
16:50
the
16:50
tourist
16:50
attraction
16:51
and
16:51
they
16:51
try
16:51
to
16:51
populate
16:52
those
16:52
throughout
16:52
the
16:52
country
16:53
because
16:53
yes,
16:53
if
16:54
you're
16:54
going
16:54
to
16:54
take
16:54
your
16:54
car
16:55
on
16:55
the
16:55
road,
16:55
you
16:56
need
16:56
reliable
16:56
charging
16:57
stations.
16:57
Like
16:58
that's
16:58
where
16:58
I
16:58
think
16:58
this
16:59
potentially
16:59
still
16:59
could
17:00
go.
17:01
But
17:01
yeah,
17:01
as
17:01
a
17:01
current
17:01
incarnation,
17:02
like
17:02
I'm
17:03
just
17:03
like,
17:03
whatever,
17:03
dude,
17:04
total
17:04
tourist
17:04
attraction.
17:05
Get
17:05
your
17:05
420
17:06
stuff,
17:07
you
17:07
know,
17:07
take
17:07
another
17:08
hit
17:08
on
17:08
that
17:08
420
17:09
bog
17:09
and
17:09
whatever
17:10
and,
17:11
and,
17:11
and
17:11
scale
17:11
this
17:12
sucker
17:12
back
17:12
is
17:12
what
17:13
I'm
17:13
thinking.
17:13
Yeah,
17:14
could
17:15
not
17:15
agree
17:15
more.
17:15
Moving
17:16
on,
17:16
moving
17:17
on.
17:18
Let's
17:18
go
17:18
to
17:18
headline
17:19
number
17:19
three.
17:20
MalvAmerica
17:20
is
17:21
expanding
17:21
an
17:21
ongoing
17:22
deployment
17:22
of
17:23
Axis
17:23
Communications
17:24
car
17:25
counting
17:25
video
17:26
analytics
17:26
across
17:27
more
17:27
than
17:27
a
17:27
dozen
17:28
locations
17:29
on
17:29
its
17:29
5.6
17:30
million
17:30
square
17:31
foot
17:31
campus
17:32
in
17:32
Bloomington,
17:32
Minnesota.
17:33
According
17:33
to
17:34
chain
17:34
Storage,
17:34
the
17:34
mall
17:35
has
17:35
been
17:35
deploying
17:35
intelligent
17:36
cameras
17:36
from
17:37
access
17:37
to
17:37
improved
17:38
surveillance
17:38
and
17:38
security
17:39
since
17:39
2023.
17:40
Now,
17:41
Mall
17:41
of
17:41
America
17:42
is
17:42
also
17:42
utilizing
17:43
AI
17:43
enabled
17:44
video
17:44
analytics
17:45
to
17:45
support
17:45
parking
17:46
operations
17:46
and
17:47
provide
17:47
safety
17:47
security
17:48
to
17:48
shoppers.
17:49
The
17:49
mall
17:49
initially
17:50
piloted
17:50
an
17:50
Axis
17:51
camera
17:52
deployed
17:52
on
17:52
a
17:52
light
17:53
pole
17:53
isolated
17:53
from
17:54
the
17:54
building.
17:54
Despite
17:55
difficult
17:56
access
17:56
to
17:56
power
17:56
and
17:57
data,
17:57
the
17:57
trial
17:58
system
17:58
proved
17:58
more
17:59
than
17:59
99%
18:00
accurate
18:00
with
18:01
performance
18:01
improvements
18:02
after
18:02
minor
18:02
adjustments.
18:03
The
18:03
success
18:04
of
18:04
that
18:04
initial
18:04
test
18:04
led
18:05
Mall
18:05
of
18:05
America
18:05
to
18:05
expand
18:06
the
18:06
implementation
18:07
and
18:07
the
18:07
car
18:07
counting
18:08
data
18:08
now
18:08
drives
18:09
macro
18:09
level
18:09
decisions
18:10
about
18:10
mall
18:10
hours
18:11
and
18:11
event
18:11
planning
18:12
as
18:12
well
18:12
as
18:12
micro
18:12
level
18:13
scheduling
18:13
for
18:13
vendors
18:14
and
18:14
staff.
18:15
Looking
18:15
ahead,
18:15
Mall
18:16
of
18:16
America
18:16
is
18:16
exploring
18:17
the
18:17
addition
18:17
of
18:17
capabilities
18:18
like
18:18
people
18:18
counting
18:19
and
18:19
license
18:19
plate
18:20
recognition,
18:20
as
18:20
well
18:21
as
18:21
leveraging
18:22
line
18:22
analytics
18:23
to
18:23
better
18:23
understand
18:24
customer
18:24
trends
18:25
such
18:25
as
18:26
distinguishing
18:27
hotel
18:28
guests
18:28
from
18:29
shopping
18:29
center
18:29
customers.
18:30
Chris,
18:31
what
18:31
do
18:31
you
18:31
think
18:31
of
18:31
Mall
18:31
of
18:32
America's
18:32
new
18:32
parking
18:32
lot
18:33
technology?
18:35
I
18:35
like
18:35
it
18:36
a
18:36
lot.
18:36
That's
18:37
what
18:37
I'll
18:37
just
18:37
come
18:37
right
18:37
out
18:38
and
18:38
say
18:38
it.
18:38
The
18:39
Mall
18:39
of
18:39
America
18:39
and
18:40
particularly
18:40
Jill
18:40
Renzlow
18:41
and
18:41
her
18:41
team
18:42
there.
18:43
And
18:44
I
18:44
got
18:44
the
18:44
chance
18:44
to
18:44
interview
18:44
her
18:45
on
18:45
stage
18:45
last
18:45
year
18:46
and
18:46
you
18:46
and
18:46
I
18:47
both
18:47
known
18:47
her
18:47
for
18:47
years
18:47
actually
18:48
too.
18:48
They
18:49
do
18:49
a
18:49
better
18:49
job
18:50
than
18:50
anyone
18:51
of
18:51
understanding
18:52
that
18:52
the
18:53
measure
18:53
of
18:53
success
18:53
really
18:54
at
18:54
the
18:54
end
18:54
of
18:54
the
18:54
day
18:54
when
18:55
you're
18:55
talking
18:55
about
18:55
physical
18:55
retailing
18:56
is
18:56
that
18:56
people
18:56
have
18:57
a
18:57
good
18:57
time.
18:57
And
18:57
particularly
18:58
when
18:58
you're
18:58
in
18:58
malls,
18:59
like
18:59
the
18:59
casino
18:59
analogy
19:00
is
19:00
100%
19:01
apropos.
19:02
So,
19:02
you
19:02
know,
19:03
finding
19:03
a
19:03
parking
19:03
space
19:04
quickly
19:05
impacts
19:05
whether
19:05
people
19:06
are
19:06
happy.
19:06
Feeling
19:07
safe
19:07
impacts
19:08
whether
19:08
people
19:08
are
19:08
happy.
19:09
Getting
19:09
through
19:10
lions
19:10
quickly
19:10
impacts
19:11
how
19:11
people
19:11
are
19:12
feeling.
19:12
So
19:12
knowing
19:13
how
19:13
much
19:13
staff
19:13
like
19:14
you
19:14
mentioned
19:14
in
19:14
the,
19:15
in
19:15
the
19:15
article,
19:15
that
19:16
impacts
19:16
that
19:16
too.
19:16
So
19:17
yes,
19:17
yes,
19:18
Net
19:18
net.
19:19
I
19:19
love
19:19
the
19:19
investment
19:20
and
19:20
can't,
19:21
I
19:21
can't
19:21
wait
19:21
to
19:21
see
19:21
what
19:21
they
19:21
do
19:22
next
19:22
with
19:22
it
19:22
too.
19:22
And
19:22
because
19:23
I
19:23
think
19:23
there's
19:23
angles
19:24
from
19:24
talking
19:24
to
19:25
her
19:25
on
19:25
stage
19:25
last
19:25
year,
19:25
there's
19:26
angles
19:26
on
19:26
the
19:26
safety
19:27
and
19:27
the
19:27
theft
19:29
prevention
19:29
side
19:29
of
19:30
this
19:30
that
19:30
I
19:30
think
19:30
get
19:30
really
19:31
interesting
19:31
in
19:31
the
19:31
long
19:32
run.
19:32
Yeah,
19:33
I
19:33
think
19:33
you
19:34
hit
19:34
on
19:34
safety
19:35
and
19:35
convenience
19:36
like
19:36
number
19:37
one
19:37
and
19:37
two
19:38
things
19:38
that
19:38
they
19:38
have
19:39
to
19:39
make
19:39
sure
19:39
are,
19:40
are
19:40
set
19:41
up.
19:41
People
19:42
have
19:42
that
19:42
great
19:43
experience
19:43
when
19:43
they're
19:43
at
19:44
the
19:44
mall.
19:44
What
19:45
I
19:45
really
19:45
love
19:45
about
19:45
this
19:45
though,
19:46
Chris,
19:46
is
19:46
using
19:47
AI
19:48
to
19:48
analyze
19:48
the
19:48
license
19:49
plates
19:49
and
19:49
where
19:49
that
19:50
can
19:50
go.
19:50
The
19:51
future
19:51
of
19:51
this
19:51
investment,
19:52
because
19:53
what
19:53
I
19:53
think,
19:54
you
19:54
know,
19:54
you
19:54
have
19:55
right
19:55
now
19:55
is
19:56
the
19:56
mall
19:56
knows
19:57
about
19:57
traffic.
19:58
They
19:58
can
19:58
count
19:58
people
19:59
coming
19:59
in
19:59
and
20:00
out.
20:00
They
20:00
could
20:00
do
20:00
intercepts
20:01
to
20:01
gather
20:01
data
20:02
from
20:02
visitors
20:03
that
20:03
are
20:03
coming
20:03
through
20:04
the
20:04
mall
20:04
at
20:04
key
20:04
points
20:05
of
20:05
time.
20:05
But
20:06
with
20:06
this,
20:07
they
20:07
could
20:08
actually
20:08
start
20:08
to
20:09
get
20:09
the
20:09
same
20:09
visibility
20:10
for
20:10
their
20:11
tenants
20:11
that
20:12
they
20:12
have
20:12
on
20:13
an
20:13
online
20:13
website.
20:14
They
20:14
know
20:14
this,
20:15
the
20:15
zip
20:15
code
20:16
that
20:16
people
20:16
are
20:16
traveling
20:17
to.
20:17
They
20:17
know
20:17
the
20:17
time
20:18
of,
20:19
that
20:19
they're
20:19
spending
20:20
at
20:20
the
20:20
mall.
20:20
They
20:21
know
20:21
what
20:21
times
20:22
of
20:22
year
20:22
they're
20:22
coming.
20:23
So
20:23
are
20:23
their
20:24
peaks
20:24
really,
20:24
you
20:25
know,
20:25
should
20:25
they
20:25
start
20:25
focusing
20:26
on,
20:27
you
20:27
know,
20:27
different
20:27
times
20:28
of
20:28
year
20:28
outside
20:29
of,
20:29
you
20:29
know,
20:29
the,
20:30
the
20:30
holiday
20:30
summer
20:31
break
20:31
peak
20:32
that
20:32
they
20:32
get,
20:32
the
20:32
back
20:32
to
20:32
school
20:33
shopping
20:33
peak,
20:33
the
20:34
holiday
20:34
peaks
20:34
that
20:34
they
20:34
get.
20:35
This
20:35
is
20:35
really
20:36
going
20:36
to
20:36
allow
20:37
Mall
20:37
of
20:37
America
20:38
to
20:39
personalize
20:39
the
20:39
experience
20:40
for
20:40
their
20:41
cons,
20:41
their
20:42
consumers
20:42
or
20:42
their,
20:43
their
20:43
visitors
20:44
more
20:44
than
20:44
they
20:44
ever
20:45
have
20:45
before.
20:45
And
20:46
I
20:46
think
20:46
that's
20:47
what's
20:47
really
20:47
key
20:48
here
20:48
to
20:48
that
20:49
casino
20:49
experience
20:50
that
20:50
you're
20:50
talking
20:50
about
20:50
and
20:51
giving
20:51
people
20:52
a
20:52
feeling
20:52
like
20:53
this
20:53
mall
20:54
shopping
20:54
experience
20:54
has
20:55
been
20:55
100
20:56
designed
20:57
to
20:58
suit
20:58
me
20:58
and
20:58
the
20:58
needs
20:59
of
20:59
my
20:59
family,
20:59
especially
21:00
for
21:01
those
21:01
travelers.
21:01
They
21:02
have
21:02
tons
21:02
of
21:02
people
21:02
that
21:03
come
21:03
from
21:03
like
21:03
2,
21:04
2
21:04
plus
21:04
hours
21:05
away
21:05
to
21:05
do
21:06
shopping
21:06
trips
21:07
here.
21:07
And
21:07
I
21:07
think
21:07
that's
21:08
the
21:08
real
21:08
unlock
21:09
here
21:09
and
21:10
the
21:10
value
21:10
to
21:11
future
21:11
retail
21:11
tenants
21:12
that
21:12
they're
21:12
not
21:12
going
21:12
to
21:12
get
21:13
at
21:13
a
21:13
lot
21:13
of
21:13
other
21:13
malls
21:14
yet.
21:14
So
21:14
that,
21:14
to
21:15
me,
21:15
that's
21:16
really
21:16
where
21:16
the
21:17
future
21:17
of
21:17
this
21:17
goes.
21:18
And
21:19
this
21:19
technology
21:20
from
21:20
Axis
21:21
is
21:21
really
21:21
kind
21:21
of
21:21
checking
21:22
all
21:22
those
21:22
boxes
21:22
for
21:23
the
21:23
mall.
21:24
Yeah,
21:24
that's
21:24
a
21:24
good
21:25
point.
21:25
It
21:25
should
21:25
make
21:25
their
21:25
marketing
21:26
more
21:26
effective
21:26
over
21:27
time.
21:27
You
21:27
know,
21:27
if
21:27
you
21:27
know
21:27
what
21:28
percentage
21:28
of
21:28
your
21:29
cars
21:29
in
21:29
your
21:29
parking
21:29
lot
21:30
are
21:30
from
21:30
Iowa
21:30
versus
21:31
North
21:31
Dakota,
21:32
South
21:32
Dakot,
21:32
Illinois,
21:33
which
21:33
they
21:33
get
21:33
a
21:33
hell
21:34
of
21:34
a
21:34
lot
21:34
of
21:34
people
21:34
from
21:35
many
21:35
different
21:35
places,
21:35
it
21:36
tells
21:36
them
21:36
where
21:37
they
21:37
should
21:37
put
21:37
their
21:37
marketing
21:37
at
21:38
what
21:38
time
21:38
of
21:38
year.
21:38
So,
21:38
yeah,
21:39
that's
21:39
a
21:39
great
21:39
point.
21:39
And
21:40
all
21:40
right,
21:40
let's
21:40
bring
21:40
A&M's
21:41
Chris
21:41
Crates
21:41
and
21:42
Brandon
21:42
Pisley
21:42
onto
21:43
today's
21:43
show.
21:49
Joining
21:50
us
21:50
now
21:50
for
21:50
five
21:50
insightful
21:51
minutes
21:51
is
21:51
the
21:51
A
21:52
and
21:52
M
21:52
consumer
21:52
and
21:53
retail
21:53
groups,
21:53
Chris
21:53
Crates
21:54
and
21:54
Brandon
21:55
Peasley.
21:55
Brandon
21:56
and
21:56
Chris
21:56
are
21:56
here
21:56
to
21:57
Discuss
21:57
A&M's
21:58
latest
21:58
research
21:58
on
21:58
the
21:59
power
21:59
of
21:59
advanced
22:00
space
22:00
planning.
22:01
And
22:01
let
22:01
me
22:01
tell
22:01
you,
22:01
folks,
22:02
this
22:02
could
22:02
not
22:02
be
22:03
more
22:03
timely.
22:03
Chris,
22:04
let's
22:04
start
22:04
with
22:04
this.
22:05
Why
22:05
is
22:05
it
22:05
so
22:06
important
22:06
that
22:06
grocers
22:07
evaluate
22:07
their
22:07
space
22:08
strategy
22:08
now?
22:08
What's
22:09
changed?
22:09
I
22:10
think
22:10
from
22:10
a
22:10
macro
22:10
standpoint,
22:11
highly
22:12
inflationary
22:13
environment.
22:14
You
22:14
also
22:14
have
22:14
E
22:15
commerce
22:15
hitting
22:16
the
22:16
center
22:17
of
22:17
the
22:17
store
22:17
and
22:18
really
22:18
changing
22:19
what
22:19
categories
22:19
people
22:20
look
22:20
to
22:21
grocery
22:21
stores
22:22
versus
22:22
other
22:22
channels
22:23
for.
22:24
You
22:24
know,
22:24
on
22:25
the
22:25
fresh
22:26
produce
22:27
side,
22:27
you
22:27
have
22:28
health
22:28
and
22:28
wellness
22:29
taking
22:29
center
22:29
stage.
22:30
You
22:30
have
22:30
the
22:30
GLP1
22:31
drugs
22:32
really
22:32
changing
22:32
what
22:33
people
22:33
are
22:33
shopping
22:34
for
22:34
in
22:34
the
22:34
store.
22:36
And
22:36
I
22:36
think
22:36
the
22:37
kind
22:38
of
22:38
summary
22:38
of
22:38
it
22:39
all
22:39
is
22:39
it's
22:39
producing
22:40
really
22:40
different
22:41
category
22:41
outcomes
22:42
in
22:42
a
22:42
grocery
22:43
store.
22:44
You
22:44
know,
22:45
our
22:45
research
22:45
shows
22:46
over
22:46
the
22:46
last
22:46
five
22:46
years
22:47
there's
22:47
been
22:47
about
22:47
$37
22:48
billion
22:49
of
22:49
growth
22:49
in
22:50
the
22:50
fresh
22:50
food,
22:51
fresh
22:51
and
22:51
food
22:51
areas
22:52
of
22:52
the
22:52
store.
22:53
On
22:53
the
22:53
other
22:53
hand,
22:54
you've
22:54
got
22:54
$27
22:55
billion
22:56
of
22:56
revenue
22:57
lost
22:57
in
22:58
general
22:58
merchandising
22:59
areas
22:59
of
22:59
the
23:00
store.
23:00
And
23:00
so
23:00
it's
23:01
a
23:01
really
23:01
important
23:01
time
23:02
for
23:02
grocers
23:02
to
23:03
step
23:03
back
23:03
and
23:03
think
23:04
about
23:05
what
23:05
they're
23:05
using
23:05
shelf
23:06
space
23:06
for
23:06
in
23:06
the
23:07
stores,
23:07
what
23:07
their
23:08
customer
23:08
missions
23:08
actually
23:09
are,
23:09
and
23:10
how
23:10
they
23:10
can
23:10
be
23:10
more
23:11
productive
23:11
and
23:11
differentiated
23:12
for
23:12
their
23:13
customers
23:13
with
23:13
that
23:13
space.
23:14
This
23:14
is
23:14
a
23:15
pretty
23:15
big
23:15
overhaul
23:16
for
23:16
retail
23:16
organizations.
23:17
What
23:17
are
23:17
retailers
23:18
missing
23:19
in
23:19
this
23:19
process?
23:20
Like,
23:20
what
23:20
are
23:20
some
23:20
of
23:20
the
23:21
challenges
23:21
that
23:21
they're
23:22
coming
23:22
across
23:22
as
23:22
they
23:23
start
23:23
to
23:23
embark
23:24
on
23:24
this
23:24
endeavor?
23:25
So
23:25
the
23:25
first
23:25
is
23:26
they
23:26
tend
23:26
to
23:26
underestimate
23:27
the
23:27
complexity
23:28
associated
23:29
with,
23:29
with
23:29
making.
23:31
You
23:31
know,
23:31
I've
23:31
seen
23:31
that
23:31
most
23:32
retailers
23:32
have
23:33
a
23:33
Pretty
23:33
well
23:33
defined
23:33
assortment
23:34
process
23:35
and
23:35
they
23:35
tend
23:36
to
23:36
think
23:36
I'm
23:36
making
23:36
space
23:36
changes.
23:37
This
23:37
is
23:37
just
23:38
an
23:38
extension
23:38
of
23:39
my
23:39
assortment
23:40
process.
23:40
But
23:41
it's
23:41
much,
23:41
much
23:41
bigger
23:42
than
23:42
that.
23:42
You're
23:43
impacting
23:43
a
23:43
lot
23:43
more
23:44
categories
23:44
at
23:44
the
23:44
same
23:45
time.
23:46
Often
23:46
the
23:46
categories
23:47
don't
23:47
sit
23:47
directly
23:48
adjacent
23:48
to
23:48
each
23:48
other
23:49
where
23:49
you're
23:49
growing
23:50
space
23:50
and
23:50
where
23:50
you're
23:50
reducing
23:51
space.
23:51
So
23:51
there's
23:52
kind
23:52
of
23:52
a
23:52
cascading
23:53
implications
23:54
across
23:54
the
23:55
categories
23:55
in
23:55
between.
23:57
And
23:57
you're
23:57
also
23:58
enhancing
23:58
the
23:58
customer
23:59
experience
23:59
when
23:59
you're
23:59
making
24:00
these
24:00
space
24:00
changes.
24:01
And
24:01
so
24:01
it's
24:01
a
24:01
lot
24:02
more
24:02
than
24:02
just
24:02
product
24:02
changes.
24:04
The
24:04
second
24:04
thing
24:04
I
24:05
would
24:05
highlight
24:05
from
24:05
what
24:06
retailers
24:06
often
24:06
miss
24:07
is
24:07
kind
24:07
of
24:08
a
24:08
level
24:08
of
24:09
executive
24:09
support
24:10
and
24:10
sponsorship.
24:11
Right.
24:11
This
24:11
isn't
24:11
just
24:12
a
24:12
merchandising
24:13
driven
24:13
initiative,
24:14
Right.
24:14
But
24:14
you
24:15
need
24:16
support
24:16
from
24:16
the
24:16
CEO
24:17
on
24:17
down.
24:17
You
24:18
need
24:18
a,
24:18
you
24:18
know,
24:19
it's
24:19
not
24:19
just
24:19
cross
24:20
functional
24:20
teams
24:20
that
24:20
are
24:20
going
24:21
to
24:21
stand
24:21
up
24:21
and
24:21
drive
24:22
this,
24:22
but
24:22
you
24:22
need
24:22
to
24:22
be
24:23
thoughtful
24:23
about
24:23
standing
24:24
up.
24:24
Kind
24:24
of
24:24
a
24:25
center
24:25
of
24:25
excellence
24:26
with
24:26
a
24:26
cross
24:27
functional
24:27
team
24:27
that
24:27
is
24:28
empowered
24:28
to
24:29
make
24:29
decisions
24:30
and
24:30
drive
24:30
the
24:31
process
24:31
from
24:31
end
24:31
to
24:32
end.
24:32
Someone
24:32
that
24:33
led
24:33
this
24:33
effort
24:33
to
24:34
redesign
24:34
Target
24:35
Store
24:35
and
24:35
its
24:36
layout
24:36
five
24:36
to
24:36
ten
24:36
years
24:37
into
24:37
the
24:37
future,
24:37
I
24:37
can
24:38
attest
24:38
to
24:38
that.
24:38
So
24:39
what
24:39
best
24:39
practices
24:39
do
24:40
you
24:40
recommend,
24:40
Brandon?
24:41
What
24:41
do
24:41
retailers
24:42
have
24:42
to
24:42
get
24:42
right
24:42
if
24:42
they're
24:43
going
24:43
to
24:43
try
24:43
to
24:43
do
24:43
something
24:44
like
24:44
this?
24:44
Because
24:45
space
24:45
changes
24:46
are
24:46
so
24:46
complicated.
24:48
This
24:48
is
24:48
a
24:48
space
24:48
that's
24:49
worth
24:49
starting
24:50
small
24:50
and
24:50
then
24:51
expanding.
24:51
You
24:52
want
24:52
to
24:52
take
24:52
a
24:52
couple
24:52
of
24:52
pilot
24:53
stores,
24:54
you
24:54
want
24:54
to
24:54
test
24:54
your
24:55
concepts,
24:55
you
24:55
want
24:55
to
24:55
hone
24:56
those
24:56
concepts,
24:57
you
24:57
want
24:57
to
24:57
get
24:57
customer
24:57
feedback,
24:58
feedback
24:59
from
24:59
store
24:59
associates
25:00
and
25:01
refine
25:01
the
25:01
ideas.
25:02
You
25:03
want
25:03
to
25:03
measure
25:03
the
25:03
results.
25:04
And
25:04
then
25:04
at
25:04
the
25:05
same
25:05
time,
25:05
you
25:05
want
25:05
to
25:05
build
25:06
your
25:06
playbooks.
25:06
You
25:06
know,
25:07
how
25:07
are
25:07
you
25:07
going
25:07
to
25:07
scale
25:07
this?
25:08
You
25:08
know,
25:08
what
25:08
are,
25:09
what's
25:09
the
25:09
training
25:10
program
25:10
going
25:10
to
25:10
look
25:11
like?
25:11
How
25:11
do
25:11
you
25:11
go
25:11
and
25:12
teach
25:13
the
25:13
rest
25:13
of
25:13
the
25:14
fleet
25:14
how
25:14
to
25:14
do
25:14
this
25:14
appropriately?
25:16
The
25:16
second
25:17
best
25:17
practice
25:17
that
25:17
we
25:18
recommend
25:18
is
25:18
thinking
25:19
about
25:19
future
25:19
proofing.
25:20
So
25:20
going
25:20
back
25:21
to
25:21
Chris's
25:22
example,
25:22
right,
25:22
let's
25:23
say
25:23
you're
25:23
a
25:23
grocer.
25:25
Fresh
25:25
business
25:25
has
25:26
grown,
25:26
you
25:26
know,
25:26
10
25:26
to
25:26
15%
25:27
over
25:27
the
25:27
past
25:28
couple
25:28
of
25:28
years.
25:28
But
25:29
if
25:29
you
25:29
expect
25:29
that
25:30
business
25:30
growth
25:30
to
25:31
continue,
25:31
right,
25:31
you
25:32
may
25:32
actually
25:32
want
25:32
to
25:33
lean
25:33
in
25:33
more
25:34
and
25:34
make,
25:34
you
25:34
know,
25:35
broader,
25:35
more
25:35
sweeping
25:36
space
25:36
change.
25:37
Maybe
25:37
you
25:37
want
25:37
to
25:37
change
25:37
your
25:38
space
25:38
and
25:38
freshness
25:39
20
25:39
to
25:39
25%.
25:40
And
25:41
so
25:41
you
25:41
need
25:41
to
25:41
be
25:41
really
25:41
thoughtful
25:42
around,
25:43
you
25:43
know,
25:43
what
25:43
are
25:43
these
25:44
trends,
25:44
you
25:44
know,
25:45
which
25:45
ones
25:45
are
25:45
you
25:45
going
25:45
to
25:45
take
25:45
a
25:46
bet
25:46
on
25:46
and
25:47
how
25:47
are
25:47
you
25:47
going
25:47
to
25:47
enhance
25:48
that
25:48
customer
25:48
value
25:49
proposition
25:49
of
25:49
it.
25:50
What
25:51
are
25:51
you
25:51
and
25:51
the
25:51
team
25:51
at
25:51
A
25:52
and
25:52
M
25:52
advising
25:52
that
25:53
retailers
25:53
start
25:54
doing
25:54
today
25:55
to
25:55
really
25:56
get
25:56
started
25:57
moving
25:57
on
25:57
this
25:57
and
25:58
thinking
25:58
about
25:58
the
25:58
future
25:59
and
25:59
what,
26:00
what
26:00
space
26:00
planning
26:01
should
26:01
look
26:01
like
26:01
for
26:01
their
26:01
organization?
26:02
One
26:02
of,
26:03
one
26:03
of
26:03
the
26:03
primary
26:03
things
26:04
is
26:04
really,
26:04
I
26:04
mean,
26:04
Brandon
26:05
hit
26:05
on
26:05
it
26:05
is
26:06
it's
26:06
talking
26:06
about
26:07
what,
26:07
what's
26:07
the
26:07
organization
26:08
going
26:08
to
26:08
be
26:08
that's
26:09
going
26:09
to
26:09
drive
26:09
these
26:09
efforts
26:10
and
26:10
putting
26:10
that
26:11
in
26:11
place
26:11
so
26:11
that
26:12
you're
26:12
able
26:12
to
26:12
take
26:13
a
26:14
non
26:14
biased,
26:17
a
26:17
non
26:17
biased
26:17
perspective
26:18
and
26:18
kind
26:18
of
26:19
navigate
26:19
the
26:19
silos
26:20
of
26:20
the,
26:20
a
26:20
typical
26:21
merchandising
26:21
organization
26:22
and
26:23
really
26:23
evaluate
26:24
the
26:24
trade
26:24
offs
26:25
in
26:25
space.
26:25
So
26:25
I
26:25
think
26:26
that's
26:26
the
26:26
first
26:26
step
26:26
is
26:27
putting
26:27
that
26:27
right
26:27
organization
26:28
in
26:28
place
26:29
and
26:29
empowering
26:30
them.
26:30
I
26:30
think,
26:31
you
26:31
know,
26:31
from
26:31
a
26:32
more
26:32
foundational
26:33
element,
26:33
if
26:33
you
26:33
were
26:34
sitting
26:34
in
26:34
a
26:34
place
26:35
where
26:35
you
26:35
say,
26:35
hey,
26:35
we
26:36
have
26:36
a
26:36
very
26:36
basic
26:37
space
26:37
planning
26:37
capability,
26:38
you
26:38
know,
26:39
the
26:39
first
26:39
thing
26:39
I'd
26:40
start
26:40
to
26:40
do
26:40
is
26:40
build
26:41
a
26:41
chart
26:42
that
26:42
shows
26:43
how
26:43
much
26:44
of
26:44
our
26:44
shelf
26:45
space
26:45
across
26:45
our
26:46
fleet
26:46
do
26:46
we
26:46
give
26:46
to
26:47
different
26:47
categories
26:48
versus
26:48
how
26:48
much
26:48
margin
26:49
they
26:49
drive
26:49
in
26:49
our
26:50
business.
26:50
And
26:51
I
26:51
think
26:52
while
26:52
it's
26:52
not
26:52
a
26:53
completely
26:53
linear
26:54
chart
26:54
where
26:55
anything
26:55
below
26:56
the
26:56
line
26:56
is
26:56
bad,
26:57
anything
26:57
above
26:57
the
26:58
line
26:58
is
26:58
good,
26:58
et
26:58
cetera,
27:00
I
27:00
think
27:00
it'll
27:00
start
27:00
to
27:01
help
27:01
you
27:01
think
27:01
about
27:01
where
27:02
are
27:02
the
27:02
outliers
27:03
in
27:03
our
27:03
business.
27:04
And
27:04
you
27:04
really
27:04
have
27:04
to
27:05
look
27:05
at
27:05
it
27:05
through
27:05
the
27:05
lens
27:06
of,
27:06
you
27:06
know,
27:06
what
27:06
is
27:07
our,
27:07
what,
27:08
what
27:08
category,
27:09
what
27:09
are
27:09
our
27:09
category
27:10
roles?
27:11
What
27:11
missions
27:11
are
27:12
we
27:12
targeting
27:12
with
27:12
our
27:12
customers?
27:13
And
27:14
that
27:14
needs
27:14
to
27:14
guide
27:15
some
27:15
of
27:15
those
27:15
conversations.
27:16
But
27:16
really
27:16
for
27:17
me,
27:17
that's
27:17
the
27:17
most
27:18
foundational
27:18
starting
27:19
point
27:19
to
27:19
say
27:20
what
27:20
are
27:20
the
27:20
things
27:21
that
27:21
really
27:21
jump
27:21
out
27:22
in
27:22
our
27:22
business
27:22
that
27:23
likely
27:23
don't
27:23
make
27:24
sense
27:24
and
27:24
need
27:24
to
27:24
be
27:25
iterated
27:25
in
27:25
the.
27:25
Next
27:26
concept,
27:27
both
27:27
in
27:27
the
27:27
current
27:28
state
27:28
and
27:28
then
27:28
projecting
27:29
out
27:29
5
27:29
to
27:30
10
27:30
years
27:30
too.
27:30
Right,
27:30
Chris?
27:31
Yeah,
27:31
I
27:32
think
27:32
it's
27:32
a
27:32
great
27:32
point,
27:32
Chris.
27:34
It's
27:34
an
27:34
opportunity
27:35
to
27:35
take
27:36
a
27:36
merchandising
27:37
stand
27:37
and
27:37
develop
27:38
a
27:38
point
27:38
of
27:38
view
27:39
of
27:39
where
27:39
you
27:39
want
27:40
to
27:40
go
27:40
over
27:41
the
27:41
next
27:41
five
27:41
to
27:41
10
27:42
years.
27:42
And
27:43
you
27:43
know,
27:43
Brandon
27:43
talked
27:44
about
27:44
it,
27:44
it's
27:44
not
27:44
an
27:45
effort
27:45
that
27:45
you
27:45
do
27:46
every
27:46
single
27:47
year.
27:47
You're
27:47
not
27:48
constantly
27:48
moving
27:49
space.
27:49
I
27:50
think
27:50
about
27:50
it
27:50
more
27:50
of
27:51
a
27:51
two
27:51
to
27:52
four
27:52
year
27:52
cadence
27:53
of
27:53
where
27:53
you're,
27:53
you're
27:54
making
27:54
macro
27:55
space
27:55
adjustments,
27:56
significant
27:56
macro
27:57
space
27:57
adjustments
27:58
in
27:58
your
27:58
store.
27:58
So,
27:59
you
27:59
know,
27:59
Chris,
27:59
it's
28:00
a
28:00
great
28:00
chance
28:01
for
28:01
your
28:01
merchants
28:02
to
28:02
help
28:03
drive
28:04
your
28:04
merchandising
28:05
strategy
28:05
on
28:05
how
28:05
you're
28:06
going
28:06
to
28:06
differentiate
28:07
yourself
28:07
and
28:07
where
28:08
you
28:08
think
28:08
the
28:08
market's
28:09
going
28:09
over
28:09
the
28:09
next
28:09
couple
28:10
years.
28:11
Excellent.
28:12
Wow.
28:12
Great
28:12
stuff
28:13
you
28:13
guys.
28:13
Thank
28:13
you
28:13
both.
28:15
And
28:15
if
28:15
you're
28:15
interested
28:16
in
28:16
reading
28:16
A&M
28:17
CRG's
28:17
report
28:18
on
28:18
the
28:18
power
28:18
of
28:19
space
28:19
planning,
28:19
you
28:20
can
28:20
find
28:20
a
28:20
link
28:21
to
28:21
the
28:21
report
28:21
in
28:22
our
28:22
show.
28:22
Notes
28:27
Headline
28:28
number
28:28
four.
28:28
Tesco
28:29
has
28:29
launched
28:29
early
28:30
delivery
28:30
slots
28:31
to
28:31
help
28:31
families
28:31
over
28:32
the
28:32
summer
28:32
According
28:33
to
28:33
the
28:33
famed
28:33
Retail
28:34
Gazette
28:34
out
28:34
of
28:35
the
28:35
uk
28:35
Tesco
28:36
is
28:36
open
28:36
open
28:36
its
28:36
delivery
28:37
slots
28:37
earlier
28:38
to
28:38
help
28:38
families
28:39
over
28:39
the
28:39
busy
28:39
summer
28:40
period.
28:40
The
28:41
grocery
28:41
giant
28:41
has
28:42
enabled
28:42
UK
28:42
shoppers
28:43
to
28:43
access
28:43
eight
28:44
weeks
28:44
worth
28:44
of
28:44
home
28:44
delivery
28:45
and
28:45
click
28:45
and
28:45
collect
28:46
slots
28:46
over
28:46
the
28:46
summer
28:46
for
28:47
the
28:47
first
28:47
time
28:48
instead
28:48
of
28:48
the
28:48
usual
28:49
four
28:49
weeks.
28:49
It's
28:50
also
28:50
removed
28:50
its
28:50
same
28:51
day
28:51
charge
28:51
for
28:51
home
28:52
deliveries
28:52
and
28:52
click
28:52
and
28:53
collect
28:53
slots
28:53
from
28:53
selected
28:54
stores.
28:54
The
28:55
fee
28:55
previously
28:55
cost
28:56
shoppers
28:56
two
28:57
pounds
28:58
sterling.
28:59
I
28:59
always
28:59
like
28:59
to
29:00
say
29:00
that
29:00
for
29:00
home
29:00
delivery
29:01
and
29:01
£1
29:02
for
29:02
click
29:02
and
29:03
collect,
29:03
said
29:03
Tesco
29:04
Online
29:04
director
29:05
Rob
29:05
Graham.
29:05
Quote,
29:06
this
29:06
is
29:06
a
29:06
great
29:06
time
29:07
to
29:07
plan
29:07
ahead
29:07
and
29:07
let
29:08
Tesco
29:08
take
29:08
some
29:09
of
29:09
the
29:09
stress
29:09
away
29:10
from
29:10
those
29:10
summer
29:10
activities
29:11
by
29:11
booking
29:11
delivery
29:12
or
29:12
collection
29:12
slots
29:13
up
29:13
to
29:14
eight
29:14
weeks
29:14
in
29:15
advance.
29:15
And
29:16
I'm
29:16
curious,
29:16
do
29:16
you
29:16
think
29:16
Tesco's
29:17
early
29:17
delivery
29:18
scheduling
29:18
will
29:19
ever
29:19
catch
29:19
on
29:19
here
29:20
in
29:20
the
29:20
US
29:21
I
29:22
see
29:22
a.
29:22
Lot
29:22
of
29:22
potential
29:23
for
29:23
this.
29:23
I
29:23
mean
29:23
you're
29:23
already
29:24
seeing
29:24
some
29:25
of
29:25
the
29:25
retailers
29:26
like
29:26
you
29:26
know,
29:27
even
29:27
the,
29:27
the
29:28
marketplaces
29:28
like
29:28
an
29:29
instacart
29:29
or
29:29
ship
29:30
and
29:30
then
29:30
you
29:31
know,
29:31
Walmart
29:31
letting
29:32
you
29:32
pick
29:32
out
29:32
a
29:32
week
29:33
in
29:33
advance.
29:33
Like
29:34
you're
29:34
already
29:34
seeing
29:34
some
29:35
of
29:35
this
29:35
start
29:35
to
29:35
happen.
29:36
And
29:36
I
29:36
love
29:36
this
29:37
idea.
29:37
I
29:37
mean
29:37
you,
29:38
you
29:38
think
29:38
about
29:38
like
29:39
the
29:40
opportunities
29:40
that
29:40
this
29:41
gives
29:41
for
29:41
like
29:41
back
29:42
to
29:42
school.
29:42
Like
29:42
I
29:42
could
29:43
plan
29:43
my
29:43
back
29:43
to
29:44
school
29:44
shopping
29:44
as
29:44
soon
29:45
as
29:45
the
29:45
week,
29:45
you
29:45
know,
29:46
gets,
29:46
as
29:46
soon
29:46
as
29:47
the,
29:47
the
29:47
list
29:47
gets
29:48
released
29:48
which
29:48
is
29:48
usually
29:49
like
29:49
mid
29:49
July
29:50
or
29:50
something.
29:51
I
29:51
could,
29:51
you
29:51
know,
29:51
I
29:52
know
29:52
I'm
29:52
gonna
29:52
have
29:52
a
29:52
fourth
29:52
of
29:53
July
29:53
party
29:53
or
29:53
I
29:53
know
29:54
I'm
29:54
going
29:54
on
29:54
vacation
29:55
and
29:55
this
29:55
allows
29:56
me,
29:56
me
29:56
to
29:56
like
29:56
as
29:57
soon
29:57
as
29:57
I
29:57
have
29:57
those
29:57
plans
29:58
cemented
29:58
be
29:59
like
29:59
I'm
29:59
going
29:59
to
29:59
schedule
30:00
a
30:00
delivery
30:00
so
30:00
I
30:01
don't
30:01
have
30:01
to
30:01
think
30:01
about
30:01
it,
30:02
check
30:02
done,
30:03
I
30:03
can
30:03
just
30:03
focus
30:04
on
30:04
getting
30:04
to
30:04
where
30:04
I
30:05
need
30:05
to
30:05
be
30:05
and
30:05
having
30:06
that,
30:06
that
30:07
moment
30:07
or
30:07
that
30:08
party
30:08
or
30:08
that
30:08
vacation
30:09
or
30:09
being
30:09
prepared
30:10
for
30:10
back
30:10
to
30:10
school.
30:11
And
30:11
I
30:11
have
30:11
to
30:12
imagine
30:12
that
30:12
this
30:12
is
30:12
going
30:13
to
30:13
provide
30:13
some
30:13
benefit
30:13
for
30:14
the
30:14
retailers
30:14
too
30:15
to
30:15
like
30:16
have
30:16
those
30:16
orders
30:17
in
30:17
and
30:17
guaranteed
30:18
sure
30:18
there's
30:19
probably
30:19
some
30:19
last
30:19
minute
30:20
substitutions
30:20
that'll
30:21
come
30:21
up
30:21
but
30:22
that
30:22
happens
30:22
with
30:22
any
30:23
delivery
30:23
order.
30:23
So
30:24
I,
30:24
I
30:25
think
30:25
this
30:25
has
30:25
real
30:26
potential.
30:27
I'm
30:27
curious
30:27
to
30:27
see
30:28
how
30:28
it
30:28
goes
30:28
with
30:28
Tesco
30:29
knowing
30:29
that
30:29
that
30:29
market's
30:30
you
30:30
know,
30:30
slightly
30:31
smaller
30:31
than,
30:31
than
30:31
it
30:32
is
30:32
sometimes
30:32
in
30:32
the
30:33
US
30:33
with
30:34
those,
30:34
some
30:34
of
30:34
those
30:34
deliveries.
30:35
But
30:35
I,
30:36
I'm
30:36
really
30:37
excited
30:37
for
30:37
this.
30:37
And
30:38
you
30:38
picked
30:38
this
30:38
headline
30:39
for
30:39
the,
30:39
for
30:40
the
30:40
Fast
30:40
five
30:40
and
30:40
I'm
30:40
really
30:41
glad
30:41
you
30:41
did
30:41
because
30:41
it
30:41
really
30:42
got
30:42
me
30:42
thinking.
30:42
So
30:43
I'm
30:43
curious.
30:43
Oh,
30:43
did
30:43
it?
30:44
Yeah.
30:45
I'm
30:45
curious
30:45
if
30:46
you're
30:46
feeling
30:46
the
30:47
same
30:47
way
30:47
about
30:47
it
30:47
still
30:48
after
30:48
our,
30:48
our
30:49
preliminary
30:49
chat
30:50
yesterday.
30:51
Yeah,
30:51
I
30:51
think
30:51
so.
30:52
I
30:52
mean
30:52
we
30:52
always,
30:52
we
30:52
try
30:53
to
30:53
bring
30:53
in
30:53
insights
30:54
from,
30:54
from
30:55
Europe
30:55
as
30:55
much
30:55
as
30:55
possible,
30:56
in
30:56
particular
30:56
the
30:56
UK
30:56
and
30:57
particularly
30:57
in
30:57
the
30:57
UK
30:57
in
30:57
the
30:58
grocery
30:58
market
30:58
too.
30:58
And
30:59
I
30:59
think,
30:59
you
31:00
know,
31:00
the
31:00
way
31:00
I
31:00
see
31:01
this
31:01
evolving
31:01
the
31:01
US
31:02
is,
31:02
you
31:02
know,
31:02
first
31:02
you
31:03
go
31:03
to,
31:03
you,
31:04
you
31:04
go
31:04
to,
31:04
you
31:05
know,
31:05
weekend
31:06
deliveries
31:06
or
31:07
scheduled
31:08
deliveries
31:08
in
31:08
a
31:09
shorter
31:09
time
31:09
frame
31:09
and
31:10
then
31:10
you
31:10
go
31:10
further
31:10
out
31:11
to
31:11
the
31:11
eight
31:11
weeks.
31:11
And
31:11
we're
31:12
already
31:12
seeing
31:12
companies
31:12
like
31:13
Buncha,
31:13
who
31:13
we've
31:13
spotlighted
31:14
numerous
31:14
times
31:15
over
31:15
the
31:15
past
31:15
two
31:15
or
31:15
three
31:16
years,
31:16
having
31:16
a
31:17
lot
31:17
of
31:17
success
31:18
white
31:18
labeling
31:19
this
31:19
type
31:19
of
31:19
service
31:20
where
31:20
for
31:20
them
31:21
it's
31:21
like
31:21
scheduled
31:22
weekly
31:22
Deliveries
31:22
with
31:22
their
31:23
W2
31:23
drivers
31:25
White
31:25
labeling
31:25
it
31:25
as
31:26
an
31:26
option
31:26
for
31:26
shipping
31:27
on
31:27
the
31:27
product
31:27
detail
31:28
pages
31:28
of
31:28
most
31:28
of
31:29
the,
31:29
you
31:29
know,
31:29
experiences
31:30
of
31:30
the
31:30
companies
31:31
they're
31:31
working
31:31
with.
31:32
So
31:32
I,
31:33
at
31:33
the
31:33
end
31:33
of
31:33
the
31:33
day,
31:33
when
31:34
you
31:34
just
31:34
step
31:34
back
31:35
from
31:35
it
31:35
too,
31:36
this
31:36
is
31:36
the
31:36
pure
31:37
definition
31:37
of
31:37
what
31:37
omnichannel
31:38
retailing
31:39
is
31:39
because
31:39
it's
31:40
getting
31:40
the
31:40
products
31:40
to
31:41
customers
31:41
when
31:42
and
31:42
where
31:42
they
31:42
want
31:43
it
31:43
and
31:43
how
31:43
they
31:43
want
31:44
it.
31:44
Right.
31:44
What,
31:44
what,
31:45
what
31:45
better
31:45
definition
31:46
is
31:46
there
31:47
of
31:47
that,
31:47
of
31:47
a
31:48
company
31:48
trying
31:48
to
31:48
do
31:48
that?
31:48
And
31:49
to
31:49
your
31:49
point,
31:49
it
31:50
does
31:50
help
31:50
the
31:50
retailer
31:51
because
31:51
they
31:52
know
31:52
their
31:52
demand
31:52
in
31:52
advance.
31:53
They
31:53
can
31:53
plan
31:54
around
31:54
that.
31:54
They
31:54
can
31:55
plan
31:55
their,
31:55
the,
31:55
the
31:55
space
31:56
allocation
31:56
in
31:56
their
31:57
trucks,
31:57
their
31:57
delivery
31:57
routes.
31:58
They
31:58
can
31:58
make
31:58
sure
31:58
the
31:59
inventory
31:59
is
31:59
there.
31:59
So
32:00
there's
32:00
probably
32:00
less
32:00
canceled
32:01
orders
32:01
if
32:01
they
32:01
know
32:02
like
32:02
three
32:02
months
32:03
ahead
32:03
of
32:03
time.
32:03
Usually
32:04
they
32:04
can
32:04
get
32:04
goods
32:04
in
32:04
three
32:05
months,
32:05
especially
32:06
food.
32:06
Like,
32:07
you
32:07
know,
32:07
that
32:07
shouldn't
32:07
be
32:08
a
32:08
problem
32:08
for
32:08
the
32:08
most
32:08
part.
32:09
So,
32:09
so
32:09
that's
32:10
why
32:10
I
32:10
think
32:10
I
32:10
like
32:11
it
32:11
and
32:11
I'd
32:11
like
32:11
to
32:11
see,
32:12
I'd
32:12
actually
32:13
like
32:13
to
32:13
see
32:13
the
32:13
US
32:15
grocer,
32:15
the
32:15
US
32:16
Grocers
32:16
in
32:16
particular
32:17
move
32:17
faster
32:18
towards
32:18
this
32:19
because
32:19
I
32:19
think
32:19
the
32:19
demand
32:20
is
32:20
there
32:21
and
32:22
you
32:22
could
32:22
probably
32:22
potentially
32:23
save
32:23
a
32:23
lot
32:24
of
32:24
money
32:24
in
32:24
terms
32:24
of
32:24
your
32:24
E
32:25
Commerce
32:25
fulfillment
32:25
costs
32:26
in
32:26
the
32:26
long.
32:26
I
32:26
would
32:27
think
32:27
so.
32:27
I
32:27
would
32:27
think
32:28
so.
32:28
And
32:29
operations.
32:29
I
32:30
mean,
32:30
I
32:30
think,
32:30
yeah,
32:31
I
32:31
think
32:31
there's
32:32
a
32:32
lot
32:32
of
32:32
potential.
32:33
I'm
32:33
kind
32:33
of
32:33
curious
32:34
what's
32:34
been
32:34
keeping
32:35
them
32:35
from
32:35
going
32:36
this
32:36
route
32:37
already.
32:37
Why
32:38
we
32:38
haven't
32:38
heard
32:38
anybody
32:39
really
32:39
exploring
32:39
this
32:40
further,
32:40
but
32:41
they're
32:41
busy.
32:41
They're
32:42
busy.
32:42
But
32:42
we
32:42
are
32:42
hearing
32:43
some.
32:43
We
32:43
are,
32:43
we
32:43
are
32:44
here.
32:44
Some
32:44
good.
32:44
We
32:44
can't
32:44
say
32:44
who,
32:45
but
32:45
we
32:45
are
32:45
hearing
32:45
some
32:45
good.
32:46
Some
32:46
good.
32:46
Some.
32:47
Some
32:47
very
32:47
smart
32:48
companies
32:49
that
32:49
are
32:49
starting
32:49
to
32:49
bite
32:50
into
32:50
this
32:50
Apple
32:51
and
32:51
they're,
32:51
they're
32:51
moving
32:52
in
32:52
this
32:52
direction.
32:52
So
32:52
that's
32:53
good,
32:53
right?
32:54
Okay,
32:54
let's
32:55
go
32:55
to
32:55
headline
32:55
number
32:55
five.
32:56
Target
32:57
will
32:57
no
32:57
longer
32:58
match
32:58
pricing
32:59
for
32:59
identical
33:00
items
33:00
at
33:00
places
33:01
such
33:01
as
33:01
Walmart
33:02
and
33:02
Amazon
33:03
according
33:03
to
33:03
Retail
33:04
Dive.
33:04
Target
33:05
will
33:05
no
33:05
longer
33:06
price
33:06
match
33:07
products
33:07
starting
33:08
on
33:08
July
33:08
28.
33:09
The
33:10
company
33:10
said
33:10
that
33:10
it's
33:11
found
33:11
that
33:11
shoppers,
33:11
quote,
33:12
overwhelmingly
33:13
price
33:13
match
33:13
Target
33:14
and
33:14
not
33:15
other
33:15
retailers,
33:16
end
33:16
quote.
33:16
According
33:17
to
33:17
a
33:17
statement
33:18
from
33:18
a
33:18
spokesperson
33:19
that
33:19
was
33:19
shared
33:19
with
33:20
retail
33:20
Dive.
33:20
Under
33:21
the
33:21
previous
33:21
policy,
33:21
Target
33:22
would
33:22
match
33:22
prices
33:23
for
33:23
identical
33:24
qualifying
33:24
items
33:25
at
33:25
Amazon
33:25
and
33:25
Walmart.
33:26
Shoppers
33:26
could
33:27
request
33:28
such
33:28
price
33:28
matching
33:29
at
33:29
the
33:29
time
33:29
of
33:29
purchase
33:29
or
33:30
within
33:30
14
33:31
days
33:31
afterward.
33:32
Chris,
33:33
do
33:33
you
33:33
think
33:33
Target
33:34
will
33:34
regret
33:35
the
33:35
day
33:35
that
33:35
it
33:36
made
33:36
the
33:36
decision
33:36
to
33:36
stop
33:37
price
33:37
matching
33:37
or
33:37
do
33:37
you
33:38
think
33:38
stopping
33:38
price
33:39
matching
33:39
is
33:39
a
33:39
good
33:40
move
33:40
for
33:40
them?
33:41
Man,
33:42
I
33:42
have
33:42
not
33:42
talked
33:42
to
33:43
you
33:43
about
33:43
this
33:43
one
33:43
at
33:43
all.
33:43
So
33:44
I
33:44
have
33:44
no
33:44
idea
33:44
which
33:44
way
33:45
you're
33:45
gonna
33:45
go
33:45
with.
33:46
Go.
33:46
Go
33:46
with
33:46
it,
33:47
go
33:47
with
33:48
it.
33:48
On
33:48
it.
33:49
So
33:49
I'm
33:49
a
33:50
little
33:50
worried
33:50
that
33:50
I
33:50
might
33:50
be
33:50
dangling
33:51
on
33:51
a
33:51
limb
33:51
here,
33:52
but
33:52
we'll
33:52
see.
33:52
But
33:53
you
33:53
know,
33:54
for
33:54
the
33:54
whole.
33:54
And
33:54
I
33:55
can't
33:55
get
33:55
behind
33:55
this.
33:55
I
33:56
just
33:56
can't.
33:56
I've
33:56
tried
33:57
really
33:57
hard
33:59
for
33:59
a
33:59
lot
33:59
of
33:59
reasons.
34:00
First,
34:00
the
34:00
number
34:01
of
34:01
people
34:01
that
34:01
actually
34:02
price
34:02
match
34:03
is
34:03
pretty
34:04
damn
34:04
negligible.
34:05
So
34:05
it's
34:05
not
34:05
going
34:05
to
34:05
move
34:05
the
34:06
needle
34:06
financially.
34:07
Like,
34:07
it's
34:07
just
34:07
not
34:08
so.
34:08
And
34:09
then
34:09
my
34:09
second
34:09
point
34:09
that
34:10
I'm
34:10
kind
34:10
of
34:10
annoyed
34:11
about
34:11
in
34:11
terms
34:11
of
34:11
how
34:12
this
34:12
was
34:12
conveyed
34:12
in
34:13
the
34:13
media
34:13
is
34:13
if
34:14
the
34:14
customers
34:14
are
34:14
overwhelmingly
34:15
price
34:16
matching
34:16
Target,
34:17
you
34:17
have
34:17
to
34:17
ask
34:17
yourself,
34:18
why
34:18
is
34:18
that
34:18
Target?
34:19
Your
34:19
prices
34:20
should.
34:20
Your
34:20
prices
34:20
should
34:21
never
34:21
be
34:21
lower
34:21
than
34:22
Walmart
34:22
and
34:22
Amazon.
34:22
So.
34:23
So
34:23
I'm
34:23
not
34:23
buying
34:24
that
34:24
that's
34:24
the
34:24
real
34:25
rationale
34:25
either.
34:26
Something
34:26
else
34:27
has
34:28
to
34:28
be
34:28
going
34:28
on.
34:29
And
34:29
the
34:29
only
34:29
thing
34:29
I
34:30
can
34:30
think
34:30
of
34:31
is
34:31
that
34:31
they're
34:32
scared
34:32
going
34:32
into
34:32
the
34:33
holidays
34:34
because
34:34
of
34:34
the
34:34
impact
34:35
of
34:35
what
34:35
they're
34:35
seeing
34:36
in
34:36
the
34:36
macroeconomic
34:37
climate.
34:38
And
34:38
they're
34:39
scared
34:39
of
34:39
it
34:39
in
34:39
a
34:39
way
34:39
that
34:39
they've
34:40
never
34:40
had
34:40
to
34:40
be
34:40
before
34:42
because
34:42
as
34:42
the
34:43
mentor
34:43
said
34:43
to
34:43
me,
34:43
they
34:43
try
34:44
to
34:44
do
34:44
a
34:44
good
34:44
job
34:44
of
34:45
comp
34:45
shopping
34:46
Walmart
34:47
and
34:47
Amazon
34:47
wherever
34:48
possible.
34:49
And
34:49
so.
34:49
But
34:50
Target
34:50
can't
34:51
win
34:51
a
34:51
price
34:51
war,
34:52
but
34:52
they
34:52
can
34:53
lose
34:53
one.
34:53
And
34:54
so
34:54
I
34:54
think
34:54
they're
34:54
saying
34:55
we
34:55
want
34:55
the
34:55
Flexibility
34:56
to
34:56
not
34:56
have
34:57
to
34:57
match
34:58
Walmart
34:59
and
34:59
Amazon
34:59
in
35:00
the
35:00
upcoming
35:00
season.
35:01
And
35:02
is
35:02
that
35:02
threat
35:02
real?
35:03
Yeah,
35:04
possibly.
35:05
But
35:05
on
35:05
the
35:06
flip
35:06
side
35:06
of
35:06
it,
35:07
you
35:07
already
35:08
have
35:08
people
35:08
shifting
35:09
to
35:09
Walmart
35:09
and
35:10
Costco
35:10
and
35:11
now
35:11
you're
35:11
giving
35:11
them
35:12
another
35:12
reason
35:12
to
35:13
shift
35:13
allegiances.
35:13
When
35:14
price
35:14
perception
35:14
has
35:15
always
35:15
been
35:15
a
35:15
problem
35:16
for
35:16
you,
35:16
Target.
35:17
That's
35:17
why
35:17
you
35:17
came
35:17
out
35:18
in
35:18
the
35:18
spring,
35:18
in
35:18
the
35:19
summer
35:19
and
35:19
talked
35:19
about
35:19
your
35:20
price
35:20
decreases
35:20
that
35:21
you're
35:21
planning
35:21
to
35:21
take.
35:21
So,
35:22
so
35:22
net
35:23
net.
35:23
Even
35:23
if
35:23
that's
35:23
the
35:24
rationale
35:24
which
35:25
I
35:25
could
35:25
understand
35:25
potentially
35:26
strategically,
35:27
one,
35:27
Target's
35:27
not
35:28
saying
35:28
that,
35:28
so
35:29
they're
35:29
kind
35:29
of
35:29
being
35:30
obfuscating
35:30
in
35:30
the
35:31
media.
35:31
And
35:32
two,
35:32
I
35:32
don't
35:32
like
35:32
that
35:33
rationale
35:33
either.
35:33
So
35:34
you
35:34
know,
35:34
I
35:35
had
35:35
place
35:35
to
35:35
run
35:35
data
35:36
for
35:36
me
35:36
and
35:36
too.
35:36
So
35:37
I'm
35:37
going
35:37
to
35:37
add
35:37
some
35:37
data
35:37
in
35:38
this
35:38
conversation.
35:38
Did
35:39
you
35:39
know
35:39
that
35:39
the
35:39
percent
35:40
of
35:40
shoppers
35:40
that
35:41
are
35:41
also
35:41
shopping
35:42
Costco
35:42
Target
35:42
shoppers
35:43
that
35:43
are
35:43
also
35:43
shopping
35:44
Costco
35:44
regularly
35:45
has
35:45
gone
35:45
from
35:46
28
35:46
to
35:47
30%
35:47
in
35:48
just
35:48
the
35:48
last
35:48
two
35:48
years.
35:49
You
35:49
know
35:49
that's
35:50
almost
35:50
a
35:50
10
35:50
change.
35:51
So
35:51
that's
35:52
pretty
35:52
significant.
35:52
And
35:53
so
35:53
you're
35:53
just
35:53
giving
35:54
people
35:54
more
35:55
reason
35:55
to
35:55
question,
35:56
am
35:56
I
35:56
getting
35:56
a
35:56
good
35:57
price
35:57
at
35:57
Target?
35:57
When
35:58
you're
35:58
taking
35:58
the
35:58
price
35:59
match
35:59
out
35:59
and
35:59
that's
35:59
why
35:59
the
36:00
price
36:00
match
36:00
exists.
36:01
So
36:01
overall
36:02
I
36:03
think
36:03
it's
36:03
a
36:03
short
36:03
term
36:04
reactionary
36:05
move.
36:05
It's
36:06
like
36:06
honestly
36:06
the
36:07
best
36:07
thing
36:07
I
36:07
can
36:07
equate
36:08
it
36:08
to
36:08
is
36:08
it's
36:08
like
36:09
getting
36:09
rid
36:09
of
36:09
Reddit,
36:10
Red
36:10
and
36:10
khaki
36:11
versus
36:12
making
36:12
a
36:12
long
36:12
term
36:13
decision
36:13
that
36:14
is
36:14
the
36:14
best
36:15
decision
36:16
for
36:16
the
36:16
brand.
36:17
The
36:17
brand
36:18
at
36:18
Target
36:19
is
36:19
the
36:19
weakest
36:20
it's
36:20
ever
36:20
been.
36:21
It
36:21
is
36:21
the
36:22
weakest
36:22
it's
36:22
ever
36:22
been
36:22
the
36:23
brand
36:23
of
36:23
Target
36:24
itself.
36:24
So
36:25
get
36:25
it.
36:25
Ring
36:25
price.
36:26
Getting
36:26
rid
36:26
of
36:27
price
36:27
matching
36:27
sure
36:27
as
36:27
heck
36:28
doesn't
36:28
help
36:28
that
36:29
brand
36:29
perception
36:30
in
36:30
my
36:30
mind.
36:30
So
36:31
Chris,
36:31
I
36:31
mean
36:31
I'll
36:32
start
36:32
off
36:32
by
36:32
saying
36:33
that
36:33
I
36:33
agree
36:33
with
36:34
you.
36:36
I
36:36
don't
36:36
understand
36:38
here
36:38
and
36:38
I
36:38
cannot
36:38
make
36:39
heads
36:39
of
36:39
tails
36:39
of
36:40
how
36:40
this
36:40
was
36:40
messaged.
36:41
Like
36:41
was
36:42
this
36:42
leaked
36:42
to
36:43
the
36:43
media?
36:43
So
36:43
they
36:43
had
36:44
to
36:44
put
36:44
something
36:44
out
36:45
because
36:45
if
36:45
I
36:45
were
36:45
Target
36:46
I
36:46
would
36:46
be,
36:46
I
36:47
would
36:47
be
36:47
more
36:47
strategic
36:48
about
36:48
this
36:48
message.
36:49
Like
36:49
as
36:49
a
36:50
member
36:50
of
36:50
Target
36:50
circle
36:51
perks
36:51
you
36:52
get.
36:52
You
36:52
know,
36:53
we're
36:53
going
36:53
to
36:53
make
36:53
sure
36:53
that
36:54
you're
36:54
part
36:54
of
36:55
the
36:55
the
36:55
like
36:56
best
36:56
price
36:56
that
36:57
we
36:57
can
36:57
give
36:57
you
36:57
or
36:58
that
36:58
we're
36:58
researching
36:59
these
36:59
top
37:00
items
37:00
for
37:00
the
37:00
season
37:01
to
37:01
make
37:01
sure
37:01
that
37:02
you're
37:02
getting
37:02
the
37:02
lowest
37:02
price
37:03
possible
37:03
and
37:03
you're
37:04
earning
37:04
rewards
37:04
or
37:05
something
37:05
like
37:05
that.
37:05
Like
37:05
this,
37:06
the
37:06
way
37:06
that
37:06
this
37:06
was
37:07
pushed
37:07
out
37:07
just
37:07
we're
37:08
ending
37:08
price
37:08
matching
37:09
feels
37:09
like
37:10
another
37:11
reason
37:11
to
37:12
further
37:12
prevent
37:12
somebody
37:13
from
37:13
shopping
37:14
at
37:14
Target.
37:15
And
37:15
I
37:15
think
37:15
while
37:16
that
37:16
while
37:16
the
37:17
timing
37:17
might
37:17
be
37:17
necessary
37:18
due
37:18
to,
37:19
you
37:19
know,
37:19
the
37:20
cost
37:20
of
37:20
goods
37:20
changing
37:21
this
37:21
time
37:21
of
37:22
year,
37:22
it
37:22
just,
37:23
it
37:23
feels
37:24
like
37:24
the
37:24
timing
37:25
is
37:25
just
37:25
absolutely
37:26
poor
37:27
in
37:27
terms
37:28
of
37:28
a
37:28
guest
37:28
perspective
37:29
and
37:29
whether
37:29
or
37:29
not
37:30
I'm
37:30
going
37:30
to
37:30
choose
37:30
Target
37:31
or
37:31
if
37:31
I'm
37:32
going
37:32
to
37:32
go
37:32
to
37:32
Costco,
37:32
like
37:33
you
37:33
just
37:33
said.
37:34
The
37:34
last
37:35
thing
37:35
that
37:35
I
37:35
wonder
37:36
about,
37:36
Chris,
37:36
is
37:37
I
37:37
again,
37:37
I
37:38
think
37:38
if
37:38
I
37:38
were
37:38
Target
37:39
I
37:39
would
37:40
be
37:40
investigating
37:40
where
37:41
I
37:41
can
37:41
make
37:42
this
37:42
up
37:42
in
37:42
terms
37:43
of
37:43
technology.
37:44
Like
37:44
are
37:44
you
37:45
investing
37:45
in
37:45
digital
37:45
pricing
37:46
or
37:46
different
37:47
pricing
37:47
software
37:48
to
37:48
make
37:48
sure
37:48
that
37:48
you
37:49
don't
37:49
have
37:49
to
37:49
manually
37:50
do
37:50
this
37:50
like
37:50
that
37:51
your
37:51
guests
37:51
aren't
37:51
the
37:52
one
37:52
bringing
37:52
these
37:52
price
37:52
differences
37:53
to
37:53
your
37:53
attention.
37:54
Or
37:55
if
37:55
fraud
37:55
is
37:55
the
37:56
issue
37:56
where
37:56
like
37:56
you
37:57
feel
37:57
like
37:57
people
37:57
are
37:58
take
37:58
overwhelmingly
37:59
taking
37:59
advantage
38:00
of
38:00
Target,
38:00
like
38:01
what
38:01
are
38:01
you
38:01
investing
38:02
in
38:02
there
38:02
to
38:02
make
38:02
sure
38:03
that
38:03
you're,
38:03
you're
38:04
set
38:04
up
38:04
for
38:04
success?
38:05
The
38:05
technology
38:06
is
38:06
out
38:06
there
38:07
Target.
38:07
And
38:07
that's
38:08
what
38:08
I
38:08
really
38:09
baffles
38:09
me
38:09
because
38:10
it
38:10
feels
38:10
like
38:10
there
38:10
should
38:11
be
38:11
more
38:11
to
38:11
this
38:12
instead
38:12
of
38:12
just,
38:13
oh,
38:13
we're
38:13
just
38:13
going
38:13
to
38:14
stop
38:14
doing
38:14
price
38:14
matching
38:15
because
38:15
the
38:15
optics
38:16
of
38:16
that
38:16
are
38:16
terrible.
38:18
That's,
38:18
that's
38:18
where
38:18
I'm
38:19
reading
38:19
between
38:19
the
38:19
lines
38:19
here.
38:20
And
38:20
I
38:20
think,
38:20
I
38:20
think
38:20
that's,
38:21
it's,
38:21
it's,
38:22
there's
38:22
one
38:22
point
38:22
that
38:22
you
38:22
made
38:23
in
38:23
there
38:23
that's
38:23
that
38:23
it's
38:24
especially
38:24
salient
38:25
to
38:25
me
38:25
which
38:25
is
38:26
the
38:26
fact
38:26
that
38:26
Walmart's
38:27
going
38:27
to
38:27
have
38:27
electronic
38:27
price
38:28
levels
38:28
on
38:28
every
38:28
shelf.
38:29
So
38:29
Target,
38:29
you're
38:29
already
38:30
going
38:30
to
38:30
be
38:30
behind
38:30
them
38:31
anyway.
38:31
Right.
38:32
And
38:32
so
38:32
now
38:32
you're
38:33
taking
38:33
price
38:33
match
38:33
out
38:34
and
38:34
that's
38:34
going
38:34
to
38:35
make
38:35
the
38:35
perception
38:36
of
38:36
your
38:36
prices
38:37
relative
38:37
to
38:37
Walmart
38:38
because
38:38
Walmart
38:38
can
38:38
be
38:38
more
38:38
flexible
38:39
even
38:39
worse
38:40
in
38:40
the
38:40
minds
38:40
here
38:41
from
38:41
where
38:41
it
38:41
is
38:41
now
38:42
versus
38:42
where
38:42
it's
38:42
going
38:42
to
38:42
be
38:43
a
38:43
year
38:43
or
38:43
two,
38:43
two
38:44
from
38:44
now.
38:44
So
38:45
the
38:45
only
38:45
rationale
38:46
I
38:46
can
38:46
think
38:46
of
38:46
is
38:47
that
38:47
Target
38:47
wants
38:47
to
38:48
be
38:48
able
38:48
to
38:48
control
38:48
its
38:48
prices
38:49
and
38:49
doesn't
38:49
want
38:49
to
38:49
have
38:49
to
38:50
the
38:50
comp
38:50
shop.
38:51
Comp
38:51
shop,
38:52
Walmart
38:53
and
38:53
Amazon
38:53
anymore.
38:53
It's
38:54
the
38:54
only
38:54
conceivable
38:55
way.
38:55
And
38:55
I
38:55
think
38:55
the
38:56
other
38:56
point
38:56
I
38:56
make
38:56
too
38:56
is
38:57
you're
38:57
kind
38:57
of
38:58
giving
38:58
them
38:58
credit
38:58
for
38:58
the
38:59
fact
38:59
that
38:59
this
38:59
got
38:59
leaked.
39:00
I'm
39:00
actually
39:00
curious
39:01
if
39:01
it
39:01
didn't
39:01
leak
39:02
because
39:02
this
39:02
is
39:02
such
39:03
a
39:03
significant
39:03
change
39:04
that
39:04
they
39:05
have
39:05
to
39:05
get
39:05
in
39:05
front
39:06
of
39:06
this.
39:06
They
39:06
have
39:07
to
39:07
communicate
39:07
this
39:08
to
39:08
people
39:09
very
39:09
clearly
39:09
that
39:10
you
39:10
can
39:10
no
39:10
longer
39:11
do
39:11
this
39:11
in
39:11
our
39:11
stores.
39:12
True.
39:12
You
39:13
know,
39:13
you
39:13
don't
39:13
want
39:13
to
39:13
just,
39:13
you
39:13
know,
39:14
you
39:14
don't
39:14
want
39:14
to
39:14
just
39:14
throw
39:15
that
39:15
onto
39:15
people
39:15
like,
39:16
willy
39:16
nilly.
39:17
And
39:17
they
39:17
came
39:17
up
39:17
with
39:18
this
39:18
bogus
39:18
excuse
39:19
of,
39:19
like,
39:19
people
39:19
price
39:20
match
39:20
Target
39:21
more
39:21
than
39:21
they
39:21
price
39:21
match
39:22
the
39:22
other
39:22
retailers,
39:22
which
39:23
you
39:23
should
39:23
have.
39:24
How
39:24
do
39:24
they
39:24
know
39:24
that
39:25
saying
39:25
that
39:25
you
39:25
should
39:26
have?
39:26
Well,
39:26
because
39:26
they
39:26
know
39:27
who
39:27
they're
39:27
price
39:27
matching.
39:28
They
39:28
know
39:28
who
39:28
they're
39:29
giving
39:29
the
39:29
data
39:29
for.
39:30
Like,
39:30
they
39:30
know
39:30
who's
39:30
coming
39:31
in
39:31
and
39:31
what
39:31
ad
39:31
they're
39:32
they're
39:32
referencing
39:33
or
39:33
what
39:33
price
39:33
they're
39:33
referencing.
39:34
But
39:34
why
39:34
should
39:35
that
39:35
be
39:35
happening?
39:35
Why
39:36
should
39:36
your
39:36
own
39:37
customers
39:37
be
39:37
caught
39:38
price
39:38
copying
39:39
you?
39:39
That's
39:40
insane
39:41
when
39:41
you
39:41
think
39:41
about
39:41
it.
39:42
So,
39:42
like,
39:42
the
39:43
rationale
39:43
is
39:43
insane.
39:44
The.
39:45
The
39:45
reading
39:46
the
39:46
headline,
39:46
too.
39:46
I'm
39:46
like,
39:46
I
39:47
have
39:47
the.
39:47
I
39:47
have
39:47
a
39:47
feeling
39:47
the
39:47
reporter
39:48
doesn't
39:48
even
39:48
know
39:48
what
39:48
the
39:48
hell
39:49
they're
39:49
saying.
39:50
And
39:50
because,
39:50
like,
39:50
that's
39:51
essentially,
39:51
I
39:51
think,
39:51
what
39:52
they're
39:52
saying.
39:52
So,
39:53
like,
39:53
you
39:53
know,
39:53
the
39:54
reporter
39:54
should
39:54
have
39:54
been
39:54
like,
39:54
why
39:55
is
39:55
that
39:55
happening?
39:56
So
39:57
I
39:57
don't.
39:57
This
39:57
is
39:58
so
39:58
net.
39:59
Net.
39:59
We
39:59
both
39:59
hate
40:00
this.
40:00
We
40:00
hate
40:00
this
40:00
move.
40:02
I
40:02
just
40:02
don't
40:02
get
40:02
it.
40:03
Somebody's
40:03
gonna
40:03
need
40:03
to
40:04
take
40:04
me
40:05
to
40:05
coffee
40:05
and
40:06
explain
40:06
it
40:06
to
40:07
me.
40:07
I.
40:07
I
40:07
will
40:08
listen.
40:08
I.
40:08
I
40:09
just
40:09
don't
40:09
get
40:09
it.
40:11
Okay,
40:11
Chris,
40:12
I've
40:12
tried
40:13
and
40:13
I'm
40:14
not.
40:14
And
40:14
I
40:14
do
40:14
not
40:15
want
40:15
to
40:15
continue
40:15
to
40:15
critique
40:16
Target,
40:16
but
40:16
they
40:16
just
40:17
keep
40:17
giving
40:17
us
40:17
so
40:18
much
40:18
fodder
40:18
of
40:19
things
40:19
that
40:19
just
40:19
aren't
40:20
making
40:20
sense.
40:21
All
40:22
right,
40:22
Chris,
40:22
let's
40:22
go
40:23
to
40:23
the
40:23
lightning
40:23
round.
40:24
Question
40:24
number
40:24
one.
40:25
You
40:26
probably
40:26
already
40:26
know
40:26
about
40:26
this
40:27
app,
40:27
but
40:27
Neon
40:28
Coat
40:28
is
40:29
an
40:29
app
40:29
for
40:29
influencers
40:30
with
40:30
5000
40:31
or
40:31
more
40:31
followers
40:32
that
40:33
provides
40:33
free
40:33
perks
40:34
to
40:34
1500
40:35
restaurants,
40:36
services,
40:36
and
40:36
experiences.
40:38
Chris,
40:38
if
40:38
you
40:39
were
40:39
asked
40:39
to
40:39
be
40:39
on
40:40
this
40:40
app
40:40
or
40:40
approved
40:41
to
40:41
be
40:41
on
40:41
Neon
40:41
Coach,
40:42
or
40:42
perhaps
40:42
you
40:43
already
40:43
are,
40:43
what
40:43
would
40:44
you
40:44
want
40:44
free
40:44
access
40:45
to?
40:46
Does
40:46
this
40:47
include
40:47
LinkedIn
40:48
followers?
40:48
And
40:48
because
40:49
I'm
40:49
curious,
40:49
like,
40:49
I
40:49
mean,
40:50
I
40:50
don't
40:50
know
40:50
how
40:50
this
40:50
works.
40:51
I
40:51
am
40:51
not
40:52
certain,
40:52
but
40:53
I
40:53
think
40:54
we
40:54
could
40:54
qualify.
40:55
Yes.
40:55
Let's
40:56
apply.
40:56
Yeah.
40:56
All
40:56
right.
40:57
Yes.
40:58
I
40:58
mean,
40:58
my
40:58
number
40:59
one
40:59
is
40:59
I
40:59
love
40:59
movies.
41:00
And,
41:00
you
41:00
know,
41:00
I
41:00
love
41:01
movies.
41:01
Amc.
41:01
I
41:02
want
41:02
the
41:02
free
41:02
AMC
41:03
movie
41:03
Pack.
41:03
Like,
41:03
I
41:04
want
41:04
to
41:04
be
41:04
able
41:04
to
41:04
see
41:04
whatever
41:04
movie
41:05
I
41:05
want.
41:05
You
41:06
know,
41:06
my.
41:06
My
41:07
dream
41:07
job
41:07
is.
41:07
Actually,
41:08
I
41:08
haven't
41:08
told
41:08
you
41:08
this.
41:08
My
41:08
dream
41:09
job
41:09
is
41:09
to
41:09
stop
41:09
what
41:09
we're
41:10
doing
41:10
and
41:10
become
41:10
a
41:10
movie
41:11
reviewer.
41:11
That's
41:12
what
41:12
I
41:12
love
41:12
to
41:12
do.
41:13
That
41:13
would
41:13
be
41:13
amazing.
41:14
But
41:14
what's
41:14
stopping
41:15
you?
41:15
Just
41:16
get
41:16
it
41:16
going
41:16
on
41:16
the
41:16
side.
41:17
Chris,
41:18
I'm
41:19
time.
41:19
Yeah,
41:20
time.
41:20
But
41:20
I
41:20
saw
41:20
Superman.
41:21
I
41:21
loved
41:21
It.
41:21
And
41:22
I
41:22
went
41:22
to
41:22
the
41:22
movie
41:22
theater.
41:22
I
41:23
saw
41:23
it.
41:23
It
41:23
was
41:23
great.
41:23
And
41:23
I
41:23
miss
41:24
going
41:24
to
41:24
the
41:24
movies.
41:24
I
41:24
just
41:25
miss
41:25
it.
41:25
And,
41:26
you
41:26
know,
41:26
partly
41:26
because
41:26
it's
41:27
so
41:27
expensive,
41:27
too.
41:28
It's
41:28
not
41:28
affordable.
41:29
You're
41:29
one
41:30
of
41:30
the
41:30
myth.
41:30
You're
41:30
one
41:31
of
41:31
the
41:31
myth
41:31
blockbusters
41:32
that
41:32
Ethan
41:32
Chernofsky
41:33
was
41:33
talking
41:33
about
41:34
last
41:34
week
41:34
about
41:34
returning
41:35
to
41:35
the
41:35
movie.
41:36
100%.
41:37
I
41:37
am.
41:37
Yeah.
41:37
You
41:37
can't
41:38
beat
41:38
it.
41:38
All
41:38
right.
41:39
My
41:40
kids
41:40
hated
41:40
it,
41:40
but
41:40
I
41:40
loved
41:41
it.
41:41
All
41:41
right.
41:41
Southwest
41:42
Airlines
41:42
passengers
41:43
will
41:43
fly
41:43
in
41:43
assigned
41:44
seats
41:44
for
41:44
the
41:44
first
41:45
time
41:45
on
41:45
January
41:45
27,
41:46
the
41:47
carrier
41:47
told
41:47
CNBC
41:48
this
41:48
week.
41:49
And
41:49
I'm
41:49
curious.
41:50
I
41:50
don't
41:50
know
41:50
which
41:50
way
41:50
you're
41:51
gonna
41:51
go
41:51
on
41:51
this
41:51
one,
41:51
too.
41:52
Does
41:52
the.
41:53
The
41:53
announcement
41:53
of
41:54
a
41:54
signed
41:54
seating
41:54
at
41:55
Southwest
41:55
Airlines
41:55
make
41:56
you
41:56
more
41:56
or
41:56
less
41:56
likely
41:57
want
41:57
to
41:57
fly
41:58
swa?
42:00
I.
42:00
You
42:00
know
42:00
what?
42:01
If
42:01
I'm
42:01
not
42:01
flying
42:02
Delta,
42:03
I
42:03
don't.
42:03
I
42:04
have
42:04
zero
42:04
expectations
42:05
for
42:05
that
42:05
flight.
42:06
I'm
42:06
just
42:06
happy
42:06
I
42:07
get
42:07
to
42:07
the
42:07
place
42:07
that
42:07
I'm
42:08
going
42:08
to
42:08
go.
42:09
So
42:09
it
42:10
doesn't
42:10
matter
42:10
to
42:10
me
42:10
one
42:11
bit.
42:11
I.
42:11
I
42:11
mean,
42:12
I
42:12
was
42:12
never
42:12
a
42:13
big
42:13
fan
42:13
of
42:13
the
42:13
Southwest
42:14
onboarding
42:15
thing
42:15
anyway.
42:15
Thought
42:16
it
42:16
actually
42:17
caused
42:17
more
42:17
confusion.
42:18
So
42:18
I.
42:19
That's
42:19
fine
42:20
with
42:20
me.
42:20
I
42:20
don't
42:20
mind.
42:21
Doesn't
42:21
make
42:21
one
42:21
bit
42:22
of
42:22
difference.
42:23
Yeah.
42:23
Do
42:23
you
42:23
care?
42:24
Crazy
42:24
to
42:24
me,
42:24
though.
42:25
What?
42:25
Well,
42:25
it's.
42:26
I
42:26
don't
42:26
know
42:26
if.
42:26
I
42:26
don't
42:26
know
42:27
if
42:27
I
42:27
care
42:27
as
42:27
a
42:27
passenger,
42:28
but
42:28
I
42:28
care
42:28
as
42:28
a
42:28
business.
42:28
Like,
42:29
there
42:29
are
42:29
whole
42:29
operational
42:30
cases
42:31
at,
42:31
like,
42:32
I
42:32
can
42:32
remember
42:32
many,
42:33
many
42:33
operational
42:34
business
42:34
school
42:34
cases
42:34
about
42:35
Southwest
42:35
Airlines
42:36
and
42:36
why
42:36
they
42:36
operate
42:36
the
42:36
way
42:37
they
42:37
do.
42:37
And
42:37
now
42:38
they
42:38
just
42:38
seem
42:38
like
42:38
they're
42:38
becoming
42:39
another.
42:39
Also
42:40
ran
42:40
airline
42:41
in
42:41
all
42:41
of
42:41
their
42:41
policies.
42:42
And
42:42
so
42:43
I
42:43
just
42:43
can't
42:44
figure
42:44
out
42:44
for
42:44
the
42:44
life
42:45
of
42:45
me
42:45
why
42:45
they're
42:45
going
42:46
in
42:46
that
42:46
direction.
42:47
All
42:48
right,
42:48
well,
42:48
let's
42:49
go
42:49
to
42:49
number
42:50
three,
42:51
Chris.
42:51
In
42:52
and
42:52
out
42:52
President
42:52
Lindsey
42:53
Snyder
42:53
told
42:54
reporters
42:54
that
42:54
she
42:54
is
42:55
moving
42:55
her
42:55
family
42:55
out
42:56
of
42:56
California
42:57
because
42:57
living
42:57
and
42:57
working
42:58
there
42:58
has
42:58
become
42:59
too
42:59
difficult.
43:00
As
43:00
someone
43:01
who
43:01
now
43:01
considers
43:02
himself
43:02
a
43:02
Minnesotan,
43:03
what
43:03
would
43:03
you
43:04
do
43:04
to
43:04
try
43:04
to
43:04
sell
43:05
Lindsay
43:06
as
43:07
the
43:07
number
43:07
one
43:07
reason
43:08
to
43:08
move
43:08
her
43:09
family
43:09
and
43:09
in
43:10
n
43:10
out
43:10
headquarters
43:11
to
43:11
Minnesota
43:12
or
43:12
somewhere
43:12
in
43:12
the
43:12
Midwest?
43:14
Wow,
43:15
that's
43:15
a
43:15
tough
43:16
sell.
43:16
Number
43:16
one,
43:17
I
43:17
think.
43:18
Well,
43:18
it
43:18
wouldn't
43:18
be
43:19
the
43:19
Juicy
43:19
Lucy's,
43:19
and
43:20
I
43:20
don't
43:20
think
43:20
I
43:20
could
43:20
sell
43:21
the
43:21
Juicy
43:21
Lucy's,
43:21
which,
43:21
for
43:22
those
43:22
unfamiliar
43:22
with
43:22
the
43:23
Juicy
43:23
Lucy's
43:23
is
43:23
a
43:23
hamburger
43:24
with
43:24
cheddar
43:25
cheese
43:25
packed
43:26
inside
43:26
it,
43:26
so
43:26
when
43:26
you
43:26
bite
43:27
into
43:27
it,
43:27
it
43:27
melts
43:27
and
43:27
burns
43:28
the
43:28
hell
43:28
out
43:28
of
43:28
your
43:28
mouth.
43:29
Because
43:30
honestly,
43:30
In
43:30
N
43:30
out
43:30
can
43:31
beat
43:31
a
43:31
juicy
43:31
Lucy
43:31
any
43:32
day
43:32
of
43:32
the
43:32
week.
43:32
So
43:32
I.
43:33
I
43:33
wouldn't
43:33
say
43:33
that,
43:34
but
43:35
I.
43:35
You
43:35
know,
43:35
can
43:35
I.
43:36
Let
43:36
me
43:36
ask
43:36
you
43:36
a
43:36
question.
43:36
And
43:37
can
43:37
I
43:37
say
43:37
the
43:37
warm,
43:38
inviting,
43:38
and
43:38
passive
43:39
aggressive
43:39
nature
43:39
of
43:40
Minnesotans.
43:40
Do
43:41
you
43:41
see
43:41
what
43:41
I
43:41
did
43:41
there?
43:42
I
43:42
did.
43:42
I
43:43
did.
43:44
You
43:44
could
43:45
say
43:45
that.
43:45
I
43:46
don't
43:46
think
43:46
that
43:46
gets
43:46
us
43:47
closer
43:47
to
43:47
an
43:47
in
43:47
and
43:48
out
43:48
in
43:48
Minneap,
43:49
but
43:50
I
43:50
think
43:50
that
43:51
would
43:51
be.
43:51
That
43:51
might
43:52
be
43:52
one
43:52
way
43:52
of
43:53
trying
43:53
to
43:53
get.
43:53
To
43:54
get
43:54
her
43:54
and
43:54
her
43:54
family
43:54
to
43:55
pick
43:55
Minneapolis
43:56
over
43:56
Nashville,
43:57
I
43:57
think,
43:57
is
43:57
where
43:58
they're
43:58
going.
43:58
Yeah.
43:59
Nashville.
43:59
Yeah.
43:59
Good
44:00
choice.
44:00
Good
44:00
choice,
44:00
by
44:01
the
44:01
way,
44:01
Lindsay.
44:01
I
44:02
like
44:02
it.
44:02
All
44:02
right,
44:03
last
44:03
one
44:03
is
44:03
kind
44:03
of
44:03
sad
44:04
news.
44:04
And
44:04
Malcolm
44:04
Jamal
44:05
Warner
44:05
sadly
44:06
passed
44:06
away
44:06
this
44:07
past
44:07
week.
44:07
What
44:08
is
44:08
your
44:08
fondest
44:09
memory
44:09
of
44:09
Theo
44:10
Huxtable?
44:11
Ugh,
44:11
that
44:12
was
44:12
so
44:12
awful.
44:13
He
44:13
drowned
44:13
in
44:14
Costa
44:14
Rica,
44:14
right?
44:14
That
44:15
was
44:15
terrible.
44:15
Yeah.
44:16
Even
44:16
another
44:16
guy.
44:16
Another
44:17
guy's
44:17
in
44:17
critical
44:17
condition.
44:18
Yeah.
44:18
Oh,
44:18
my
44:18
God.
44:20
I
44:20
would
44:20
say
44:21
I
44:22
had
44:22
to
44:22
go
44:22
back
44:22
to
44:22
the
44:22
archives
44:23
because
44:24
I
44:24
couldn't
44:25
remember
44:25
his
44:25
character.
44:26
I
44:26
remember
44:27
watching
44:27
him
44:27
and
44:27
having
44:28
a
44:28
fondness
44:28
for
44:28
him.
44:29
I
44:29
couldn't
44:29
remember
44:29
a
44:30
specific
44:30
memory.
44:31
So
44:31
one
44:31
of
44:31
the
44:32
videos
44:32
that
44:32
I
44:32
watched
44:33
was
44:33
when
44:33
his
44:34
sister
44:34
Robin
44:35
brings.
44:36
Or.
44:36
Sorry,
44:36
his
44:37
sister
44:37
Denise
44:37
brings
44:37
Robin
44:38
Givens.
44:38
I
44:39
forget
44:39
her
44:39
character
44:40
on
44:40
the
44:40
show,
44:41
but
44:41
he
44:41
brings
44:42
her.
44:42
And
44:42
he,
44:42
like,
44:42
is
44:43
trying
44:43
to,
44:43
like,
44:43
put
44:43
the
44:44
moves
44:44
on,
44:44
and
44:44
his
44:44
shirt
44:45
progressively
44:45
just
44:45
keeps
44:46
on
44:46
buttoning
44:46
more
44:47
and
44:47
more.
44:47
And
44:47
then
44:47
her
44:48
boyfriend
44:48
comes
44:48
like,
44:49
oh,
44:50
it
44:50
was
44:50
so
44:50
good.
44:50
Just
44:51
like,
44:51
classic
44:52
Theo
44:53
trying
44:53
to
44:53
impress
44:54
Robin
44:55
Givens,
44:55
who's
44:55
just
44:56
like,
44:56
Badass
44:57
B,
44:57
you
44:57
know?
44:57
It
44:58
was
44:58
great.
44:59
Yeah,
44:59
yeah,
44:59
yeah.
45:00
No,
45:00
there's
45:00
so
45:00
many
45:01
great
45:01
memories
45:01
with
45:01
him,
45:01
for
45:02
sure.
45:02
Even
45:02
the
45:02
pilot
45:02
episode,
45:03
you
45:03
know,
45:03
where
45:03
he.
45:04
His
45:04
dad's,
45:05
like,
45:05
showing
45:05
him
45:05
the
45:05
budget
45:05
with
45:06
Monopoly
45:06
money,
45:06
and
45:07
his
45:07
dad's
45:07
like,
45:07
so
45:08
you
45:08
can
45:08
have
45:08
a
45:08
girlfriend,
45:08
and
45:09
he
45:09
just,
45:09
like,
45:09
rips
45:09
the
45:09
money
45:10
out
45:10
of
45:10
his
45:10
hand.
45:10
I
45:11
just
45:11
love.
45:11
I
45:12
just
45:12
love
45:12
that.
45:13
All
45:13
right,
45:13
well,
45:13
that
45:13
closes
45:14
us
45:14
up.
45:14
Thanks
45:14
for
45:15
a
45:15
great
45:15
show,
45:15
everybody.
45:16
Happy
45:16
birthday
45:16
today
45:16
to
45:17
Joel
45:17
Edgerton,
45:18
Francis
45:18
McDormand,
45:19
and
45:19
to
45:19
the
45:19
man
45:20
known
45:20
to
45:21
us
45:21
as
45:21
Coughlin,
45:22
who
45:22
gave
45:22
us
45:23
unforgettable
45:23
laws
45:24
in
45:24
the
45:24
movie
45:24
Cocktail.
45:25
Unforgettable
45:26
laws
45:26
like
45:26
never
45:27
tell
45:27
tales
45:27
about
45:28
a
45:28
woman,
45:28
no
45:28
matter
45:29
how
45:29
far
45:29
away
45:29
she
45:30
is,
45:30
she'll
45:30
always
45:31
hear
45:31
you.
45:31
The
45:32
great
45:32
Briar
45:33
Brown.
45:34
And
45:34
remember,
45:34
if
45:35
you
45:35
can
45:35
only
45:35
read
45:35
or
45:35
listen
45:35
to
45:36
one
45:36
retail
45:36
blog
45:36
in
45:37
the
45:37
business,
45:37
make
45:37
it
45:37
omnitime,
45:38
the
45:38
only
45:38
retail
45:39
media
45:39
outlet
45:39
run
45:40
by
45:40
two
45:40
former
45:40
executives
45:41
from
45:41
a
45:41
current
45:41
top
45:41
10
45:42
US
45:42
retailer.
45:43
Our
45:43
Fast
45:44
Five
45:44
podcast
45:44
is
45:44
the
45:45
quickest,
45:45
fastest
45:45
rundown
45:46
of
45:46
all
45:46
the
45:46
week's
45:46
top
45:46
news
45:47
and
45:47
our
45:47
daily
45:47
newsletter,
45:48
the
45:48
Retail
45:48
Daily
45:48
Minute,
45:49
tells
45:49
you
45:49
all
45:49
you
45:49
need
45:50
to
45:50
know
45:50
each
45:50
day
45:51
to
45:51
stay
45:51
on
45:51
top
45:51
of
45:52
your
45:52
game
45:52
as
45:52
a
45:52
retail
45:52
executive
45:53
and
45:53
also
45:53
regularly
45:54
feature
45:54
special
45:55
content
45:55
that
45:55
is
45:55
exclusive
45:56
to
45:56
us.
45:56
Internet
45:56
Ann
45:57
and
45:57
I
45:57
take
45:57
a
45:57
heck
45:57
of
45:58
a
45:58
lot
45:58
of
45:58
pride
45:58
in
45:58
doing
45:58
just
45:59
for
45:59
you.
45:59
Thanks
46:00
as
46:00
always
46:00
for
46:00
listening
46:00
in.
46:01
Please
46:01
remember
46:01
to
46:01
like
46:01
and
46:02
leave
46:02
us
46:02
a
46:02
review
46:02
wherever
46:02
you
46:03
happen
46:03
to
46:03
listen
46:03
to
46:03
your
46:03
podcast
46:04
or
46:04
on
46:04
YouTube.
46:05
You
46:05
can
46:05
follow
46:05
us
46:06
today
46:06
by
46:06
simply
46:06
going
46:06
to
46:07
YouTube.com
46:08
omnitalkretail
46:10
so
46:10
until
46:10
next
46:11
week,
46:11
on
46:12
behalf
46:12
of
46:12
all
46:12
of
46:12
us
46:13
at
46:13
Omnitalk
46:13
Retail,
46:14
as
46:14
always,
46:14
be
46:15
careful
46:15
out
46:15
there.