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Fast Five Shorts | Does The World Need Amazon’s New Beauty Store In Italy? · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  has
• 0:00
  opened
• 0:01
  a
• 0:01
  new
• 0:02
  beauty
• 0:02
  and
• 0:02
  personal
• 0:03
  care
• 0:03
  store
• 0:03
  in
• 0:04
  Italy.
• 0:04
  According
• 0:05
  to
• 0:05
  chain
• 0:05
  Storage,
• 0:06
  located
• 0:06
  in
• 0:06
  Milan's
• 0:07
  busy
• 0:07
  city
• 0:07
  center,
• 0:08
  the
• 0:08
  new
• 0:09
  Amazon
• 0:09
  Parapharmaca.
• 0:11
  I
• 0:11
  don't
• 0:12
  even
• 0:12
  know
• 0:12
  Parapharma,
• 0:13
  Parapharmacia
• 0:14
  and
• 0:14
  Parapharma.
• 0:14
  Parapharmacia.
• 0:16
  Okay,
• 0:16
  all
• 0:17
  right.
• 0:17
  Parapharmacia
• 0:19
  and
• 0:19
  Beauty
• 0:20
  Store
• 0:20
  provides
• 0:20
  a
• 0:20
  curated
• 0:21
  selection
• 0:22
  of
• 0:22
  beauty
• 0:22
  and
• 0:22
  personal
• 0:23
  care
• 0:23
  products
• 0:23
  and
• 0:24
  is
• 0:24
  part
• 0:24
  of
• 0:24
  a
• 0:24
  broader
• 0:25
  effort
• 0:25
  by
• 0:25
  Amazon
• 0:26
  to
• 0:26
  expand
• 0:26
  its
• 0:26
  online
• 0:27
  beauty
• 0:27
  and
• 0:27
  personal
• 0:28
  care
• 0:28
  product
• 0:28
  offerings
• 0:29
  across
• 0:29
  across
• 0:29
  Europe.
• 0:30
  The
• 0:30
  store
• 0:31
  features
• 0:31
  two
• 0:31
  distinct
• 0:32
  areas.
• 0:32
  The
• 0:32
  first,
• 0:33
  the
• 0:33
  central
• 0:33
  hub
• 0:34
  of
• 0:34
  the
• 0:34
  space
• 0:34
  or
• 0:35
  the
• 0:35
  quote
• 0:36
  main
• 0:36
  gallery,
• 0:37
  end
• 0:37
  quote,
• 0:37
  showcases
• 0:38
  a
• 0:38
  selection
• 0:38
  of
• 0:39
  beauty,
• 0:39
  personal
• 0:40
  care
• 0:40
  and
• 0:40
  dermatologically
• 0:42
  recommended
• 0:42
  brand
• 0:43
  name
• 0:43
  products.
• 0:44
  Wow,
• 0:44
  way
• 0:44
  to
• 0:44
  go
• 0:45
  with
• 0:45
  dermatologically.
• 0:46
  You
• 0:46
  nailed
• 0:46
  it.
• 0:46
  I
• 0:47
  mean,
• 0:47
  some
• 0:47
  words
• 0:47
  I
• 0:48
  can
• 0:48
  pronounce
• 0:48
  clearly.
• 0:49
  I
• 0:49
  must
• 0:50
  have
• 0:50
  to
• 0:50
  go
• 0:50
  to
• 0:50
  Milan
• 0:51
  to
• 0:51
  work
• 0:51
  on
• 0:51
  my
• 0:51
  Italian.
• 0:52
  Chris,
• 0:52
  I
• 0:52
  think
• 0:52
  that's
• 0:53
  just
• 0:54
  the
• 0:54
  pharmacy.
• 0:55
  It
• 0:55
  is.
• 0:55
  Yeah.
• 0:56
  You
• 0:56
  know,
• 0:56
  I
• 0:56
  know,
• 0:57
  I
• 0:57
  know.
• 0:57
  I
• 0:57
  mean,
• 0:58
  even
• 0:58
  my
• 0:58
  Italian
• 0:58
  heritage
• 0:59
  is
• 0:59
  not
• 0:59
  helping
• 0:59
  me
• 1:00
  here.
• 1:00
  Okay,
• 1:01
  then
• 1:01
  we
• 1:02
  have
• 1:02
  the
• 1:02
  Quote
• 1:02
  Place
• 1:03
  and
• 1:03
  Learn
• 1:03
  and
• 1:04
  Quote
• 1:04
  stations
• 1:05
  which
• 1:05
  feature
• 1:05
  interactive
• 1:06
  digital
• 1:06
  displays
• 1:07
  that
• 1:07
  enable
• 1:07
  customers
• 1:08
  to
• 1:08
  learn
• 1:08
  more
• 1:08
  about
• 1:08
  products
• 1:09
  by
• 1:09
  playing
• 1:09
  educational
• 1:10
  videos
• 1:10
  about
• 1:11
  select
• 1:11
  items
• 1:11
  when
• 1:12
  they're
• 1:12
  placed
• 1:12
  on
• 1:12
  a
• 1:12
  designated
• 1:13
  tray.
• 1:14
  The
• 1:14
  second
• 1:14
  area,
• 1:15
  the
• 1:15
  Derma
• 1:16
  bar,
• 1:16
  is
• 1:16
  an
• 1:16
  experiential
• 1:17
  area
• 1:17
  that
• 1:17
  provides
• 1:18
  customers
• 1:18
  complimentary
• 1:19
  digital
• 1:20
  skin
• 1:20
  analysis
• 1:21
  using
• 1:21
  technology
• 1:22
  and
• 1:22
  product
• 1:23
  recommendations
• 1:23
  from
• 1:24
  beauty
• 1:24
  experts.
• 1:25
  Using
• 1:25
  digital
• 1:25
  tools,
• 1:26
  customers
• 1:26
  can
• 1:26
  obtain
• 1:27
  a
• 1:27
  comprehensive
• 1:28
  report
• 1:28
  on
• 1:28
  their
• 1:28
  skin
• 1:28
  type
• 1:29
  and
• 1:29
  condition
• 1:29
  by
• 1:29
  having
• 1:30
  their
• 1:30
  skin
• 1:30
  analyzed
• 1:31
  at
• 1:31
  1of3Digital
• 1:32
  Skin
• 1:33
  Analysis
• 1:33
  stations.
• 1:34
  Beauty
• 1:34
  experts
• 1:35
  then
• 1:35
  provide
• 1:36
  product
• 1:36
  recommendations
• 1:37
  based
• 1:37
  on
• 1:38
  the
• 1:38
  results.
• 1:39
  David,
• 1:41
  I
• 1:41
  know
• 1:41
  you
• 1:41
  are
• 1:42
  very,
• 1:42
  very
• 1:43
  stringent
• 1:44
  about
• 1:44
  your
• 1:45
  skin
• 1:45
  care
• 1:45
  routine,
• 1:46
  so
• 1:46
  I'm
• 1:46
  going
• 1:46
  to
• 1:46
  go
• 1:46
  to
• 1:47
  you
• 1:47
  first.
• 1:47
  I
• 1:47
  want
• 1:47
  to
• 1:47
  know,
• 1:48
  David,
• 1:48
  what's
• 1:48
  your
• 1:49
  hot
• 1:49
  take
• 1:49
  on
• 1:50
  Amazon's
• 1:50
  new
• 1:51
  beauty
• 1:51
  store
• 1:51
  in
• 1:51
  Italy?
• 1:52
  Does
• 1:52
  the
• 1:52
  world
• 1:53
  need
• 1:53
  it?
• 1:54
  Yes,
• 1:55
  I
• 1:55
  actually
• 1:55
  love
• 1:55
  this
• 1:56
  one.
• 1:56
  You
• 1:56
  do?
• 1:58
  Oh,
• 1:58
  wow.
• 1:59
  For
• 1:59
  a
• 1:59
  couple.
• 2:00
  Why?
• 2:01
  One
• 2:02
  beauty
• 2:03
  space
• 2:03
  is
• 2:03
  just
• 2:03
  a
• 2:03
  great
• 2:04
  space
• 2:04
  and
• 2:04
  I
• 2:04
  think
• 2:05
  will
• 2:05
  continue
• 2:05
  to
• 2:06
  be
• 2:06
  an
• 2:07
  interesting
• 2:07
  space
• 2:07
  going
• 2:08
  forward,
• 2:09
  but
• 2:09
  I
• 2:09
  think
• 2:09
  it's
• 2:09
  in
• 2:10
  line
• 2:10
  with
• 2:10
  Amazon's
• 2:11
  premiumization
• 2:12
  play
• 2:13
  that
• 2:13
  they're
• 2:13
  doing
• 2:14
  right.
• 2:14
  So
• 2:15
  as
• 2:16
  they
• 2:17
  no
• 2:17
  longer
• 2:18
  are
• 2:18
  necessarily
• 2:19
  the
• 2:19
  cheapest
• 2:20
  in
• 2:20
  anything
• 2:20
  they
• 2:20
  do.
• 2:21
  I
• 2:21
  mean,
• 2:21
  you
• 2:21
  know,
• 2:21
  kind
• 2:21
  of
• 2:22
  that's
• 2:22
  well
• 2:22
  proven
• 2:22
  out
• 2:23
  or
• 2:23
  you
• 2:23
  know,
• 2:23
  across
• 2:24
  the
• 2:24
  website,
• 2:24
  across
• 2:25
  everything
• 2:25
  else
• 2:26
  and
• 2:26
  they
• 2:26
  go
• 2:26
  category
• 2:27
  by
• 2:27
  category
• 2:28
  and
• 2:29
  you
• 2:29
  know,
• 2:29
  kind
• 2:29
  of
• 2:29
  attract,
• 2:30
  try
• 2:30
  to
• 2:31
  attack
• 2:32
  categories.
• 2:33
  This
• 2:34
  is
• 2:34
  a
• 2:34
  perfect
• 2:35
  premium
• 2:35
  play
• 2:35
  in
• 2:36
  the
• 2:36
  category.
• 2:36
  You
• 2:36
  don't
• 2:36
  want
• 2:37
  to
• 2:37
  be
• 2:37
  in
• 2:37
  the
• 2:37
  race
• 2:37
  to
• 2:37
  the
• 2:38
  bottom
• 2:38
  and
• 2:38
  you
• 2:39
  know,
• 2:39
  open
• 2:39
  a
• 2:40
  cheap
• 2:40
  store
• 2:41
  full
• 2:41
  of
• 2:42
  Maybelline
• 2:42
  and
• 2:43
  Revlon
• 2:43
  and
• 2:43
  then
• 2:43
  you're
• 2:44
  just
• 2:44
  competing
• 2:44
  with
• 2:44
  convenience.
• 2:46
  I
• 2:46
  think
• 2:47
  this
• 2:47
  is
• 2:47
  the
• 2:47
  way
• 2:47
  to
• 2:47
  go.
• 2:48
  They're
• 2:48
  essentially
• 2:48
  attacking
• 2:49
  Sephora.
• 2:51
  And
• 2:51
  you
• 2:51
  know,
• 2:52
  it's
• 2:52
  potentially
• 2:52
  a
• 2:53
  better
• 2:53
  version
• 2:53
  of
• 2:53
  Ulta
• 2:54
  because
• 2:54
  you
• 2:55
  have
• 2:56
  the
• 2:57
  self
• 2:57
  help,
• 2:58
  not
• 2:58
  only
• 2:58
  the
• 2:58
  self
• 2:58
  help,
• 2:59
  you
• 2:59
  have
• 2:59
  experts
• 2:59
  in
• 3:00
  the
• 3:00
  store.
• 3:01
  You,
• 3:02
  you
• 3:02
  know,
• 3:02
  you
• 3:02
  potentially
• 3:03
  have
• 3:04
  even
• 3:04
  higher
• 3:04
  trained
• 3:05
  people
• 3:05
  and
• 3:06
  higher
• 3:06
  level
• 3:06
  pharmacists,
• 3:07
  et
• 3:07
  cetera.
• 3:08
  So
• 3:09
  great
• 3:09
  category,
• 3:10
  great
• 3:11
  strategy.
• 3:11
  I
• 3:12
  think
• 3:12
  this
• 3:12
  one's
• 3:12
  a
• 3:12
  home
• 3:12
  run.
• 3:13
  So
• 3:13
  wow,
• 3:14
  is,
• 3:15
  is
• 3:15
  the
• 3:15
  Milan
• 3:16
  play
• 3:16
  then
• 3:16
  you
• 3:17
  think?
• 3:17
  Because
• 3:17
  they're
• 3:18
  going
• 3:18
  after
• 3:18
  luxury
• 3:19
  or
• 3:19
  why
• 3:19
  do
• 3:19
  you
• 3:19
  think
• 3:19
  they
• 3:20
  chose
• 3:20
  Milan
• 3:20
  as
• 3:20
  this
• 3:21
  location,
• 3:21
  as
• 3:21
  the
• 3:21
  first
• 3:22
  location?
• 3:23
  Well,
• 3:23
  I
• 3:23
  think
• 3:23
  the
• 3:23
  obvious
• 3:24
  reason
• 3:24
  they
• 3:24
  chose
• 3:25
  is
• 3:25
  because
• 3:25
  we
• 3:25
  were
• 3:26
  supposed
• 3:26
  to
• 3:26
  do
• 3:26
  this
• 3:26
  podcast
• 3:27
  as
• 3:27
  a
• 3:28
  store
• 3:28
  visit.
• 3:30
  Clearly
• 3:33
  I
• 3:33
  can't
• 3:33
  even
• 3:33
  see
• 3:33
  the
• 3:34
  word
• 3:34
  of
• 3:34
  the
• 3:34
  store.
• 3:35
  But
• 3:36
  no,
• 3:36
  I
• 3:36
  think
• 3:36
  that's
• 3:37
  the
• 3:37
  logic.
• 3:37
  I
• 3:37
  mean
• 3:38
  the
• 3:38
  two
• 3:38
  choices,
• 3:39
  right,
• 3:39
  was
• 3:39
  either
• 3:40
  Paris.
• 3:41
  I
• 3:41
  wouldn't
• 3:42
  be
• 3:42
  surprised
• 3:42
  if
• 3:43
  the
• 3:43
  next
• 3:43
  one's
• 3:43
  in
• 3:44
  Paris.
• 3:45
  Really?
• 3:46
  So
• 3:46
  staying
• 3:46
  international
• 3:48
  kind
• 3:48
  of
• 3:49
  city
• 3:49
  centers.
• 3:50
  Trying
• 3:50
  to
• 3:50
  go
• 3:50
  up
• 3:51
  market,
• 3:51
  huh?
• 3:51
  Okay,
• 3:52
  interesting.
• 3:53
  Lisa,
• 3:54
  do
• 3:54
  you
• 3:54
  agree?
• 3:55
  You
• 3:56
  know,
• 3:56
  I,
• 3:57
  my
• 3:57
  reaction
• 3:58
  was
• 3:58
  I
• 3:58
  think
• 3:58
  it
• 3:59
  is
• 3:59
  a
• 3:59
  great,
• 3:59
  similar
• 4:00
  to
• 4:00
  David's.
• 4:00
  It's
• 4:01
  a
• 4:01
  great
• 4:01
  play
• 4:01
  on
• 4:01
  luxury.
• 4:02
  It's
• 4:02
  a
• 4:02
  great
• 4:03
  play
• 4:03
  on
• 4:04
  a
• 4:04
  very
• 4:04
  hot
• 4:04
  trend
• 4:05
  that
• 4:05
  spans
• 4:05
  generations.
• 4:06
  I
• 4:06
  think
• 4:06
  it's
• 4:06
  important
• 4:07
  we
• 4:07
  know
• 4:08
  from
• 4:08
  10
• 4:09
  year
• 4:09
  olds
• 4:09
  to,
• 4:10
  you
• 4:10
  know,
• 4:10
  70
• 4:11
  year
• 4:11
  olds,
• 4:11
  everyone
• 4:12
  wants
• 4:12
  to
• 4:12
  look
• 4:12
  and
• 4:13
  feel
• 4:13
  good
• 4:14
  and
• 4:14
  are
• 4:14
  really
• 4:15
  spending
• 4:15
  a
• 4:15
  lot
• 4:15
  of
• 4:15
  time
• 4:16
  thinking
• 4:16
  about
• 4:16
  skin
• 4:17
  care
• 4:18
  and
• 4:18
  how
• 4:18
  they
• 4:18
  look
• 4:19
  and
• 4:19
  taking
• 4:19
  care
• 4:19
  from
• 4:20
  a
• 4:20
  health
• 4:20
  perspective
• 4:21
  as
• 4:21
  well.
• 4:22
  And
• 4:22
  I
• 4:23
  think
• 4:23
  the
• 4:23
  interactive
• 4:24
  part
• 4:24
  is
• 4:24
  amazing
• 4:26
  and
• 4:26
  I
• 4:26
  do
• 4:27
  think
• 4:27
  it
• 4:27
  is
• 4:27
  a
• 4:27
  play
• 4:27
  on
• 4:28
  luxury.
• 4:29
  But
• 4:29
  I,
• 4:29
  the
• 4:29
  question
• 4:30
  I
• 4:30
  thought
• 4:30
  is,
• 4:31
  do
• 4:31
  we
• 4:31
  need
• 4:31
  it?
• 4:31
  I
• 4:32
  don't
• 4:32
  think
• 4:32
  we
• 4:32
  need
• 4:32
  it.
• 4:33
  That's
• 4:34
  the
• 4:34
  only
• 4:34
  difference.
• 4:35
  I
• 4:35
  think
• 4:35
  it's
• 4:35
  an
• 4:36
  interesting
• 4:36
  play
• 4:36
  for
• 4:37
  them.
• 4:37
  I
• 4:37
  think
• 4:37
  it
• 4:38
  makes
• 4:38
  them
• 4:38
  smart.
• 4:39
  The
• 4:39
  other
• 4:39
  thought
• 4:39
  I
• 4:40
  had
• 4:40
  last
• 4:40
  night
• 4:40
  as
• 4:40
  I
• 4:40
  was
• 4:41
  thinking
• 4:41
  about
• 4:41
  it,
• 4:42
  they're
• 4:42
  probably
• 4:43
  doing
• 4:43
  this
• 4:43
  research
• 4:44
  to
• 4:44
  figure
• 4:45
  out
• 4:45
  what
• 4:45
  their
• 4:45
  Amazon
• 4:46
  private
• 4:46
  label
• 4:47
  play
• 4:47
  is
• 4:48
  in
• 4:48
  the
• 4:48
  beauty
• 4:49
  space
• 4:50
  because
• 4:51
  they're
• 4:51
  doing
• 4:51
  testing
• 4:52
  etc
• 4:52
  and
• 4:53
  so
• 4:53
  that
• 4:53
  was
• 4:53
  a
• 4:53
  last
• 4:54
  minute
• 4:54
  thought
• 4:54
  I
• 4:54
  had.
• 4:55
  Like,
• 4:55
  are
• 4:55
  they
• 4:55
  really
• 4:56
  thinking
• 4:56
  about
• 4:56
  how
• 4:57
  to
• 4:57
  do
• 4:57
  private
• 4:57
  label
• 4:58
  lab
• 4:58
  work
• 4:59
  and
• 4:59
  information
• 5:00
  and
• 5:00
  get
• 5:00
  insights
• 5:01
  on
• 5:02
  other
• 5:02
  brands
• 5:02
  and
• 5:03
  products?
• 5:04
  Yeah,
• 5:04
  that
• 5:05
  makes
• 5:05
  a
• 5:05
  ton
• 5:05
  of
• 5:05
  sense.
• 5:06
  Actually,
• 5:06
  Lisa,
• 5:06
  I
• 5:07
  just
• 5:07
  following
• 5:08
  your
• 5:08
  thread,
• 5:08
  I
• 5:08
  mean
• 5:08
  I,
• 5:09
  I
• 5:09
  honestly
• 5:09
  think
• 5:10
  this
• 5:10
  is
• 5:10
  a
• 5:10
  research
• 5:11
  project
• 5:11
  for
• 5:12
  Amazon.
• 5:12
  I
• 5:12
  don't
• 5:13
  even
• 5:13
  know
• 5:13
  that.
• 5:14
  I
• 5:14
  mean
• 5:14
  all
• 5:15
  the
• 5:15
  telltale
• 5:15
  signs
• 5:16
  are
• 5:16
  there,
• 5:16
  the
• 5:16
  interactive,
• 5:17
  you
• 5:17
  know,
• 5:17
  experiences.
• 5:18
  This
• 5:18
  is
• 5:19
  like
• 5:19
  a
• 5:19
  glorified
• 5:20
  pop
• 5:20
  up
• 5:20
  to
• 5:20
  me
• 5:21
  for
• 5:21
  Amazon
• 5:22
  to
• 5:22
  test,
• 5:22
  you
• 5:22
  know,
• 5:23
  what's
• 5:23
  the
• 5:23
  demand
• 5:24
  in
• 5:24
  Europe
• 5:25
  for
• 5:25
  especially
• 5:26
  some
• 5:26
  of
• 5:26
  the
• 5:26
  American
• 5:26
  skincare
• 5:27
  brands
• 5:28
  and
• 5:28
  some
• 5:28
  of
• 5:28
  the
• 5:28
  other
• 5:29
  American
• 5:29
  makeup
• 5:30
  brands.
• 5:30
  It's,
• 5:31
  in
• 5:31
  some
• 5:31
  cases
• 5:31
  it
• 5:32
  is
• 5:32
  a
• 5:32
  lower
• 5:32
  price
• 5:32
  point
• 5:33
  than
• 5:33
  you
• 5:33
  might
• 5:33
  be
• 5:33
  able
• 5:34
  to
• 5:34
  get
• 5:34
  for
• 5:34
  some
• 5:34
  things
• 5:35
  that
• 5:35
  are
• 5:35
  in
• 5:35
  Europe
• 5:36
  right
• 5:36
  now.
• 5:36
  So
• 5:36
  I
• 5:37
  think
• 5:37
  it's,
• 5:37
  it's
• 5:37
  100%
• 5:38
  a
• 5:38
  test.
• 5:38
  Just
• 5:39
  like
• 5:39
  the,
• 5:39
  you
• 5:39
  know,
• 5:39
  the
• 5:39
  salon.
• 5:40
  Like,
• 5:40
  we
• 5:40
  haven't
• 5:40
  talked
• 5:41
  about
• 5:41
  the
• 5:41
  salon
• 5:41
  that
• 5:41
  they
• 5:42
  opened
• 5:42
  in
• 5:42
  London
• 5:43
  for.
• 5:43
  You
• 5:43
  know,
• 5:43
  that
• 5:44
  was
• 5:44
  four
• 5:44
  years
• 5:44
  ago.
• 5:44
  It's
• 5:45
  still
• 5:45
  open.
• 5:46
  I
• 5:46
  think
• 5:46
  this
• 5:46
  is
• 5:46
  a
• 5:47
  testing
• 5:47
  ground
• 5:47
  where,
• 5:48
  just
• 5:48
  like
• 5:48
  you
• 5:48
  said,
• 5:48
  they're
• 5:49
  getting
• 5:49
  information
• 5:49
  about
• 5:50
  what
• 5:50
  products
• 5:50
  are
• 5:50
  in
• 5:51
  demand
• 5:51
  in
• 5:51
  those
• 5:51
  areas,
• 5:52
  what's
• 5:52
  being
• 5:53
  tested.
• 5:53
  Like,
• 5:54
  they
• 5:54
  can
• 5:54
  gather
• 5:54
  all
• 5:55
  of
• 5:55
  this
• 5:55
  information
• 5:55
  and
• 5:56
  then
• 5:56
  decide
• 5:56
  what
• 5:57
  they're
• 5:57
  going
• 5:57
  to
• 5:57
  do
• 5:57
  with
• 5:58
  it.
• 5:58
  But,
• 5:58
  Chris,
• 5:59
  I,
• 6:00
  I'm
• 6:00
  going
• 6:00
  to
• 6:00
  let
• 6:00
  you
• 6:01
  close
• 6:01
  out
• 6:01
  because
• 6:01
  I've
• 6:02
  got
• 6:02
  a
• 6:02
  feeling
• 6:02
  that
• 6:02
  you
• 6:02
  don't
• 6:03
  agree
• 6:03
  here.
• 6:04
  I
• 6:04
  don't
• 6:04
  know
• 6:04
  what
• 6:05
  it
• 6:05
  is.
• 6:05
  Maybe
• 6:05
  just
• 6:06
  years
• 6:06
  of
• 6:07
  working
• 6:07
  with
• 6:07
  you,
• 6:07
  but,
• 6:07
  but
• 6:08
  what
• 6:08
  are
• 6:08
  your
• 6:09
  thoughts
• 6:09
  on.
• 6:10
  On
• 6:10
  the
• 6:10
  Amazon
• 6:10
  beauty
• 6:11
  store
• 6:11
  in
• 6:11
  Milan?
• 6:12
  Chris?
• 6:12
  Yeah,
• 6:12
  I'm
• 6:13
  actually,
• 6:13
  I'm
• 6:13
  kind
• 6:13
  of
• 6:13
  gobsmacked
• 6:14
  that
• 6:14
  everyone
• 6:14
  is
• 6:14
  kind
• 6:15
  of
• 6:15
  positive
• 6:15
  about
• 6:15
  this.
• 6:16
  Like,
• 6:16
  I
• 6:17
  mean,
• 6:17
  I
• 6:18
  mean,
• 6:18
  Lisa
• 6:18
  sounds
• 6:18
  like
• 6:19
  she's
• 6:19
  kind
• 6:19
  of
• 6:19
  hedging
• 6:19
  a
• 6:19
  little
• 6:20
  bit.
• 6:20
  Like
• 6:20
  she
• 6:20
  said
• 6:20
  the
• 6:20
  world
• 6:20
  doesn't
• 6:21
  need
• 6:21
  it.
• 6:21
  And
• 6:21
  I
• 6:21
  tend
• 6:21
  to
• 6:22
  agree
• 6:22
  with
• 6:22
  that.
• 6:22
  I
• 6:22
  mean,
• 6:23
  I
• 6:23
  just
• 6:23
  look
• 6:24
  at,
• 6:24
  I
• 6:24
  mean,
• 6:24
  my
• 6:24
  take
• 6:25
  on
• 6:25
  this
• 6:25
  is,
• 6:25
  like,
• 6:25
  I
• 6:26
  looked
• 6:26
  at
• 6:26
  the
• 6:26
  pictures,
• 6:27
  the
• 6:27
  environment
• 6:28
  looks
• 6:28
  so
• 6:28
  sterile
• 6:29
  and
• 6:29
  unappealing
• 6:30
  to
• 6:30
  me,
• 6:30
  which
• 6:31
  is
• 6:31
  my
• 6:31
  main
• 6:31
  issue
• 6:32
  with
• 6:32
  every
• 6:32
  store
• 6:32
  that
• 6:33
  Amazon
• 6:33
  opens.
• 6:34
  The
• 6:34
  devil's
• 6:34
  in
• 6:34
  the
• 6:34
  details.
• 6:35
  Like,
• 6:35
  is
• 6:35
  it
• 6:35
  a
• 6:35
  concept
• 6:36
  that
• 6:36
  could
• 6:36
  work?
• 6:36
  Yes,
• 6:37
  but
• 6:37
  you
• 6:37
  have
• 6:37
  to,
• 6:37
  you
• 6:38
  have
• 6:38
  to
• 6:38
  create
• 6:38
  the
• 6:38
  store
• 6:39
  in
• 6:39
  the
• 6:39
  right
• 6:39
  way.
• 6:39
  And
• 6:39
  this
• 6:40
  store
• 6:40
  feels
• 6:40
  like
• 6:40
  it's
• 6:40
  designed
• 6:41
  by
• 6:41
  tech
• 6:42
  nerds
• 6:42
  to
• 6:42
  showcase
• 6:43
  technology
• 6:43
  as
• 6:43
  opposed
• 6:44
  to
• 6:44
  actually
• 6:44
  merchandising
• 6:45
  products.
• 6:45
  And
• 6:45
  that's
• 6:46
  what
• 6:46
  the
• 6:46
  whole
• 6:46
  press
• 6:47
  release
• 6:47
  was
• 6:47
  about.
• 6:48
  So.
• 6:48
  So
• 6:49
  I'm
• 6:49
  skeptical
• 6:49
  of
• 6:50
  them
• 6:50
  being
• 6:50
  successful
• 6:51
  in
• 6:51
  the
• 6:51
  long
• 6:51
  run
• 6:51
  opening
• 6:52
  any
• 6:52
  store,
• 6:53
  you
• 6:53
  know,
• 6:53
  when
• 6:53
  that's
• 6:54
  the
• 6:54
  approach
• 6:54
  that
• 6:54
  they
• 6:54
  take.
• 6:55
  And
• 6:55
  I
• 6:55
  remember
• 6:55
  listening
• 6:56
  to
• 6:56
  an
• 6:56
  interview
• 6:56
  with
• 6:56
  Jeff
• 6:57
  Bezos,
• 6:57
  like,
• 6:57
  a
• 6:57
  few
• 6:57
  years
• 6:57
  ago.
• 6:58
  He's
• 6:58
  like,
• 6:58
  we're
• 6:58
  only
• 6:58
  going
• 6:58
  to
• 6:59
  go
• 6:59
  into
• 6:59
  physical
• 6:59
  stores
• 6:59
  if
• 7:00
  there's
• 7:00
  a
• 7:00
  real,
• 7:01
  real
• 7:01
  differentiation
• 7:02
  play
• 7:02
  to
• 7:03
  us
• 7:03
  being
• 7:03
  in
• 7:03
  that
• 7:03
  physical
• 7:04
  store.
• 7:04
  And,
• 7:05
  and
• 7:05
  these
• 7:05
  tech
• 7:06
  gimmicks
• 7:06
  are
• 7:06
  not
• 7:07
  that
• 7:07
  to
• 7:07
  me.
• 7:07
  Like,
• 7:08
  I
• 7:08
  just,
• 7:08
  I
• 7:08
  just
• 7:08
  don't
• 7:09
  see
• 7:09
  it
• 7:09
  working.
• 7:10
  I
• 7:10
  don't
• 7:11
  see
• 7:11
  them
• 7:11
  being
• 7:11
  able
• 7:11
  to
• 7:12
  capture
• 7:12
  the
• 7:12
  luxury
• 7:13
  market
• 7:13
  because
• 7:13
  Amazon
• 7:13
  just
• 7:14
  doesn't.
• 7:14
  Just
• 7:15
  doesn't
• 7:15
  connote
• 7:15
  luxury,
• 7:16
  even
• 7:16
  though
• 7:16
  they
• 7:16
  may
• 7:17
  want
• 7:17
  to
• 7:17
  move
• 7:17
  up
• 7:17
  that
• 7:17
  way,
• 7:18
  you
• 7:18
  know,
• 7:18
  as
• 7:18
  David
• 7:19
  said.
• 7:19
  But
• 7:19
  I
• 7:20
  don't
• 7:20
  know.
• 7:20
  That's
• 7:20
  my.
• 7:20
  Chris,
• 7:21
  do
• 7:21
  you.
• 7:21
  Does
• 7:21
  that
• 7:22
  change
• 7:22
  for
• 7:22
  you?
• 7:23
  If
• 7:23
  you
• 7:23
  look
• 7:23
  at
• 7:23
  this
• 7:24
  not
• 7:24
  as
• 7:24
  like
• 7:25
  we're
• 7:25
  rolling
• 7:25
  out
• 7:26
  multiple
• 7:26
  stores
• 7:27
  and
• 7:27
  it's
• 7:27
  a
• 7:27
  one
• 7:27
  store
• 7:28
  experiment.
• 7:28
  Like
• 7:28
  they
• 7:29
  are
• 7:29
  gathering
• 7:29
  data
• 7:30
  on.
• 7:30
  Like
• 7:31
  are
• 7:31
  you
• 7:31
  putting
• 7:31
  La
• 7:31
  Roche
• 7:32
  posay
• 7:32
  on
• 7:33
  the,
• 7:33
  on
• 7:33
  the,
• 7:33
  you
• 7:34
  know,
• 7:34
  skin
• 7:34
  care
• 7:35
  demonstration?
• 7:35
  Got
• 7:36
  to
• 7:36
  get
• 7:36
  a
• 7:36
  lot
• 7:36
  of
• 7:36
  people
• 7:36
  into
• 7:37
  the
• 7:37
  store
• 7:37
  to
• 7:37
  do
• 7:37
  that.
• 7:38
  And
• 7:38
  from
• 7:38
  their
• 7:38
  past
• 7:39
  store
• 7:39
  experiments,
• 7:39
  they
• 7:40
  haven't
• 7:40
  had
• 7:40
  that
• 7:40
  much
• 7:40
  traffic
• 7:41
  to
• 7:41
  pull
• 7:41
  that
• 7:41
  off
• 7:41
  either.
• 7:42
  And
• 7:42
  the
• 7:42
  other
• 7:42
  thing
• 7:42
  that
• 7:43
  pisses
• 7:43
  me
• 7:43
  off
• 7:43
  too,
• 7:43
  just
• 7:44
  to
• 7:44
  get
• 7:44
  on
• 7:44
  my
• 7:44
  soapbox,
• 7:45
  is
• 7:45
  I
• 7:45
  get
• 7:45
  tired
• 7:46
  of
• 7:46
  giving
• 7:46
  Amazon
• 7:47
  license
• 7:47
  to
• 7:47
  do
• 7:48
  anything
• 7:48
  they
• 7:48
  want
• 7:48
  just
• 7:49
  as
• 7:49
  an
• 7:49
  experiment.
• 7:50
  Some
• 7:50
  experiments
• 7:51
  just
• 7:51
  aren't
• 7:51
  smart.
• 7:52
  And
• 7:52
  I
• 7:52
  don't
• 7:52
  know,
• 7:53
  this
• 7:53
  could
• 7:53
  be
• 7:53
  one
• 7:53
  of
• 7:54
  them
• 7:54
  in
• 7:54
  my
• 7:54
  mind.
• 7:55
  Interesting.