Latest / Performance Marketing Unlocked
Introducing marketers' most valuable metric
Attention has quickly gone from an immeasurable advertising pipe-dream to a leading metric compatible with emerging channels such as connected TV, digital out-of-home, and most recently, retail media.
On this episode of the Performance Marketing Unlocked podcast, Mike Follett, CEO and co-founder of Lumen Research (16:38), reveals how his company became an "overnight success", moving from a problem-identifier to a problem-solver for brands, advertisers and agencies alike.
Preceding that discussion, is a catch-up with PMW's intrepid News Reporter Reem Makari (1:21), who joins host Joe to talk…
The skinny
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