Steve Wheatcroft: From a B Minus Business Plan to Canada's Biggest Landscape Company
This week on Trades Talk, Justin White sits down with Steve Wheatcroft, founder of ULS (now Urban Life Solutions), the largest landscape company in Canada. Steve scaled ULS from a 1989 college business plan that earned a B minus to nearly 400 trucks across Canada and a private equity sale, then ran the platform up to roughly $100 million before stepping out.
He goes deep on the all in mindset shift that unlocked hyper growth, why operations beats sales every single time, and the candid story of what it actually feels like to be a founder CEO trying to run a private equity owned company…
The skinny
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