The First 12 Months: Building a Cashflow‑First Payor Mix for New Home Care Agencies
New agency owners stall when they treat payor strategy as an afterthought. This episode, grounded in Scott McKenzie's experience across 531+ licensed launches, teaches a cashflow-first payor‑mix framework you can apply in any state. Daniel Cross drives the strategy: how to size private‑pay revenue, deliberate Medicaid enrollment timing, and allocate limited marketing and hiring capital. Claire Bennett breaks down the regulatory constraints that change the math — e.g., Medicaid provider enrollment lead times, fingerprint-based background checks in states like Florida, and how adding Medicaid…
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