Latest / Bloomberg Intelligence / Jan Ryde from Hästens on High End Mattresses (Audio)

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Jan Ryde from Hästens on High End Mattresses (Audio) · Bloomberg Intelligence

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  Speaker 1: is taking stock. What kind of dreams do you have
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  Speaker 1: sleeping on a one hundred and forty thousand dollar bed. Well,
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  Speaker 1: let's call the Vividous and it is made by a
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  Speaker 1: five generation, family owned Swedish manufacturer called Hostins. That you're
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  Speaker 1: Business Flash. You're listening to Taking Stock with Kathleen Hayes
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  Speaker 1: and Pim Fox on Bloomberg Radio Superior Sleep. Is there
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  Speaker 1: such a thing as superior sleep? Although certainly is a
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  Speaker 1: thing such as luxury mattresses and beds. And here to
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  Speaker 1: tell us or is Jon Right? He is the executive
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  Speaker 1: chairman and the owner of Houstin's Group, Hostins, currently making
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  Speaker 1: one of the most luxurious beds available, and he's here
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  Speaker 1: to tell us more. John Right, thank you very much
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  Speaker 1: for coming into the studio. Appreciate it. Tell us about
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  Speaker 1: the company, about Houstins. It is a fifth generation business.
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  Speaker 1: Tell us a little detail. Well, the company was founded
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  Speaker 1: by my grandfather's grandfather twenty second of March eight hundred
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  Speaker 1: fifty two. He wants a master saddler and he wanted
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  Speaker 1: to make manufactured products at are of enormous value. He
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  Speaker 1: wanted to give value to the consumer. Um that's the
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  Speaker 1: reason he started the business as a as a master suddler.
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  Speaker 1: What are some of the qualities of a high quality
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  Speaker 1: mattress or bed. It has to do a lot with
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  Speaker 1: the materials that are used, correct. Yeah, we want to
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  Speaker 1: product develop and make the best possible belts because we
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  Speaker 1: believe that sleep is so important. And when we develop
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  Speaker 1: about if you make them so that you notice that
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  Speaker 1: you notice that you don't notice about you notice that
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  Speaker 1: you don't notice that you notice the bed. Yes, what
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  Speaker 1: does that mean? It means that it's completely transparent. You
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  Speaker 1: float in the bed and you fall asleep so much faster.
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  Speaker 1: You fall asleep faster because of the natural materials that
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  Speaker 1: keeps you in the right temperature. You fall asleep faster
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  Speaker 1: because the support that gives you this fluting feeling thanks
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  Speaker 1: to the all the details we put in place. Now.
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  Speaker 1: Some of those details include such things as wool, cotton,
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  Speaker 1: horse hair also reinforced. The springs tell us about the
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  Speaker 1: system that goes into this, because there's something called the
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  Speaker 1: spy viral spring system, the boarder, the bonnel spiral spring
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  Speaker 1: system in Houstins beds. Yeah, the important things is when
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  Speaker 1: you lie in the bed, or regardless how you move
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  Speaker 1: or or find yourself really bad or in when your
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  Speaker 1: partner move, you will not feel the boat. It's it
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  Speaker 1: moves and support you, so you fall asleep fast. In
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  Speaker 1: the Houstin's bed. You also get to support that makes
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  Speaker 1: your body heal and get all the benefits of real
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  Speaker 1: good sleep. Now you've got to tell us about the
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  Speaker 1: newest bed that you've introduced, I believe, and this is
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  Speaker 1: the Vividus. By pronouncing that correctly, yeah, okay, And this
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  Speaker 1: is the estimated price, one hundred and forty thousand dollars.
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  Speaker 1: I should add it comes with what three and twenty
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  Speaker 1: hours of hand attention, that's how long it takes to make.
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  Speaker 1: And it comes with two hundred and ten kilos kila,
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  Speaker 1: being a little bit more than you know, almost twice
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  Speaker 1: as much as a pound two and ten kilos of
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  Speaker 1: natural materials. We we make bads for people who prioritize sleep,
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  Speaker 1: and of course we have beads from five thousand dollars
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  Speaker 1: and upwards. And the viavd Us is very special because
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  Speaker 1: thanks to all our supporters and very happy customers, they
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  Speaker 1: demand or tell tell us if you ever developed an
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  Speaker 1: even better bed, we want to have that too. So
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  Speaker 1: the pressure is on. And more than ten years ago
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  Speaker 1: we started to develop the viva Us to make an
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  Speaker 1: even better bed. And this is a decade to make this. Yeah,
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  Speaker 1: it's all together. We have a lot of knowledge, but
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  Speaker 1: we won't release the product before it's completely tested, Before
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  Speaker 1: we know that we can deliver value for money even
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  Speaker 1: in this price range. And you mentioned some of the
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  Speaker 1: other beds that you have. For example, you have a
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  Speaker 1: line called the Classic the two thousand tea. What distinguishes
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  Speaker 1: those mattresses and those beds from perhaps those that you
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  Speaker 1: would find in a department store. All our buds are made.
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  Speaker 1: We were the same idea to make about as as
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  Speaker 1: good as we possibly count. So all of them are
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  Speaker 1: extremely good. Are Los Angeles partner told me recently a
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  Speaker 1: store that to one lady from Inglewood in Los Angeles
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  Speaker 1: came into the store and she had saved for seven
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  Speaker 1: years to buy our entry level belt. So our belts
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  Speaker 1: are regardless of price range, so good. And they are
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  Speaker 1: for people who prioritize sleep. Are they all made in Sweden?
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  Speaker 1: Where where they where they constructed? Yeah? They are all
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  Speaker 1: made in Sweden. In shopping it's it's a small town
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  Speaker 1: two hours drive from Stockholm. If you decide to purchase
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  Speaker 1: one of these beds, can you actually go and see
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  Speaker 1: your bed being made? Yeah you can. We can arrange
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  Speaker 1: that and we will be happy to to do that.
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  Speaker 1: On the many people do what kind of bed do
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  Speaker 1: you sleep on? Which model? Hostens do you sleep on
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  Speaker 1: right now? I do sleep on the way with us.
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  Speaker 1: You're trying it out, trying that dot. Have you had
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  Speaker 1: any any Do you have any any negative to anything
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  Speaker 1: negative to say about it that you wish was different? No,
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  Speaker 1: it's so good. But I can also tell you I
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  Speaker 1: have a couple of other really good belts. That's my
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  Speaker 1: favorite in our assortments. So there are planty of good belts.
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  Speaker 1: I want to thank you very much for spending time
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  Speaker 1: with this young Ride is the owner and the executive
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  Speaker 1: chairman of Hostins and his new bed A hundred and
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  Speaker 1: forty thousand dollars works out to about four hundred and
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  Speaker 1: sixty two dollars a pound. Coming up on taking stock.
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  Speaker 1: Will be speaking with Doug Cioca. He'll be telling us,
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  Speaker 1: as the partner and CEO of Kavar Capital, what to
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  Speaker 1: do with your money. If you're successful, who knows, maybe
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  Speaker 1: you can afford a Houston's bit