How Abasi Concepts is Redefining Guitar Design (CEO Tosin Abasi & COO Ivan Chopik)

Products of Music · Dec 9, 2025 · 1h 6m

In this episode, host Adam Wakeling speaks with Tosin Abasi (CEO and Founder of Abasi Concepts), as well as Ivan Chopik (Founder of Guitar Messenger and COO of Abasi Concepts) about their journeys; the state of the guitar and pedal market; and their approach to product development and innovation.

To learn more about Abasi Concepts, visit: https://abasiconcepts.com/

Many thanks to this episode's sponsor Chase Bliss.

Check out Chase Bliss effects pedals here: https://www.chasebliss.com?utm_source=productsofmusic

Chapters:

00:00 Preview

01:35 Intro

02:41 Abasi Concepts Origin Story

10:16 The…