Latest / The Jasmine Star Show / Behind the Scenes of a Mastermind Weekend with Amy Porterfield and Britt Seva

Transcript

Behind the Scenes of a Mastermind Weekend with Amy Porterfield and Britt Seva · The Jasmine Star Show

• 0:13
  Welcome back to the Jasmine Star Show and I could not be more excited to fill you in on a little behind the scenes. Okay.
• 0:23
  I know the term spelling the T, it's about two years old, but you know, I've always been a late bloomer. So gonna spell the t, gonna give you a little bit of a sneak peek insight after what happened with my conversation with Amy Porterfield.
• 0:35
  Now, before I get ahold of myself, if you haven't listened to the last episode I shared on the Jasmine Star show, that would be episode three 30.
• 0:45
  The one right before this one here is a brief recap.
• 0:48
  My good friend Amy Porterfield and I got together at my house and we talked about her new book. We had a blast, but what people might not know is that right after we filmed the podcast, Amy Hula, hooped with my daughter Luna, we ate lunch and then we hopped on a plane to Napa, California.
• 1:08
  But right before she arrived at the house, we got word that our flight was delayed. Okay, not a big deal, but we were meeting somebody in Napa and picking us up in the airport.
• 1:18
  So while we were recording, we were trying to navigate, okay, how does this change? How do we get there? Do we need to reroute our flights?
• 1:26
  And then at the end of it we realized, listen, they're gonna delay this flight again.
• 1:31
  So we just booked brand new flights on a different airline and then that airline changed our airports.
• 1:36
  And you know, as if this day wasn't, you know, just perfect as it was, I got to the airport, I had just crossed security and my husband called me and said, I left my laptop at home.
• 1:49
  Now here's the thing, y'all, this is what many people don't realize is my laptop is my third arm.
• 1:57
  Y'all don't even get it. It's like my phone, my keys, and my laptop.
• 2:02
  Now I get it, your phone is a mini laptop, but your girl works.
• 2:07
  Like if I have 10 minutes somewhere and I got delayed at a doctor's office, if I'm waiting on somebody, if I can pull over to a coffee shop and work for 30 minutes to avoid sitting in traffic, like that's a hundred percent what I will do.
• 2:19
  So for me to leave my laptop, it was such a foreign concept that my husband was like, are you okay?
• 2:26
  And so we were left with an option.
• 2:29
  I would leave the airport and then he would meet me outside, drop off the laptop, and then I would go back in.
• 2:34
  But we were already late for a flight and then all of a sudden I felt this calm come over me and I'm like, oh, this is how it's supposed to happen.
• 2:43
  I'm actually not supposed to have my laptop. Why?
• 2:47
  The trip needed to be and represent something different.
• 2:51
  So what I didn't mention was that I was gonna do a really small kind of like mastermind weekend with myself, Amy Porterfield and our good friend Brett Ziva.
• 3:01
  We are really gonna go and do a deep dive, really deep dive on individual businesses and offer insights and feedback.
• 3:08
  And so oftentimes what I do as a safety mechanism, and y'all, I've only realized this after therapy, is that I will use work to just stay busy so that I don't actually have to feel, I know, I know lots to unpack here, but not having my laptop really was gonna facilitate feeling all the feelings grappling with the decisions that I would've to take as a business owner and get to make as a business owner.
• 3:35
  But oftentimes a little uncomfortable.
• 3:37
  It's like you're sitting there and it's like you are opening the kimono and you're like, um, this is the good, the bad. Here are the peaks, here are the valleys. Like this is what I don't know how to handle.
• 3:47
  Like I've never done this before. How do we face this?
• 3:49
  And so all of that was like a sign. The rerouted flights, the change of airports, changing transportation, getting new air tickets, and then leaving my laptop.
• 4:00
  It was all a sign preparing me for me to become an act very different than I had in the past.
• 4:07
  And there was like kinda just undercurrent of excitement because not only were Brit and Amy, I all like there to connect.
• 4:14
  We had met in masterminds over the years and then we realized that when we got like stuck together, magic happened.
• 4:22
  And so we thought of crazy ideas in the past and we've pushed each other and we support each other and like, I'll be very honest, we've disagreed with each other.
• 4:29
  And there have been times where I will say something and I know that it's either the way I had said it or like somebody wasn't ready to hear what I had to say. And like, we disagree and it's less about like, oh, hurt my feelings. But like, no, I patently disagree with you and these are the reasons why. But either way, at the end of it, why you can go from being extraordinarily real, a hundred percent honest, like getting the nitty gritty is that we're just always hellbent on helping each other. So I have to tell you how I met Amy Porterfield.
• 5:02
  This goes back to 2015, 16, I was in San Francisco at my first ever mastermind and I was, you know, completely silent.
• 5:15
  I wasn't talking to anybody because I didn't know why I was even there.
• 5:19
  Like it felt like I'd over-committed.
• 5:21
  I felt like I jumped not in just to like a different lake.
• 5:24
  I jumped into an entirely different ocean and I didn't know how to swim.
• 5:27
  And so a guest speaker walks into the room and everybody is like shushed by this magical unicorn. And I'm just like, she speaks and she's compelling and funny and self-deprecating and I liked her and I was like, Ooh, I'm gonna make this girl my friend. Okay?
• 5:43
  And it's kind of funny that I'm like, I'm gonna make this girl my friend when I actually didn't say a single word at that event.
• 5:49
  But I did have my camera and so I was taking photos to document my experience. But you know, the camera for me, because I'm such an introvert, it kind of acts as a buffer or a, a passport.
• 6:00
  Like I'm able to become the person I really wanna be with my camera because I have a reason to interject in a conversation like, oh excuse me, can I take your photo?
• 6:09
  Or if I am close by the conversation and I'm taking photos and I'm hearing the conversation, it's like I am watching a reality television uh, show with people who are really engaging and smart, way smarter than me.
• 6:22
  And so I took photos and then shortly thereafter I emailed them to her and we started staying in contact via email, via social, and the rest is history. We met there.
• 6:34
  And I didn't understand like what she represented in the marketing industry in the business world.
• 6:41
  I didn't even understand what she represented for Like I knew Amy as a woman who walked into the room and gave a really great presentation and was a phenomenal conversationalist.
• 6:51
  And it was over time that I realized that she's absolutely one of the pioneers in the digital marketing space in his like literally, literally helped hundreds of thousands of people make millions of dollars in their business. And so people are ride or die for this woman.
• 7:07
  And we have been in masterminds together and then we've just continued to stay in touch and work alongside each other four years.
• 7:15
  Now the opposite kind of meeting happened with Brit in that I was a guest speaker at a mastermind and I was speaking at an event for a gentleman by the name of James Wedmore.
• 7:27
  I had been previously in his mastermind and he invited me to come back and speak and I gave a presentation and afterwards there was a q and a for people who wanted to stay after the event had concluded and we of the room and it started off with a small group of people, like maybe 10.
• 7:43
  And then a few people kind of like, you know, peeled away and Brit was the last woman standing.
• 7:48
  She was so quiet and she was just soaking it all in.
• 7:52
  And Brit is not the kind of person who will be loud.
• 7:56
  She's not the kind of person who will be, you know, center of the room.
• 8:00
  She is the kind of person that just puts her head down and works.
• 8:04
  Like I feel like I have not met a lot of people who rival like her work ethic and just her dogged determination.
• 8:09
  And when I first met her, she was making a few hundred thousand dollars a year.
• 8:16
  And in goodness gracious, like less than three years, like multimillion dollar business, like she has exploded.
• 8:23
  She is the c e O of a thriver society.
• 8:25
  So she is helping stylists in the business industry change their lives and their businesses. Like she's helping stylists become real business people.
• 8:35
  Okay, so now you know who was there at this event.
• 8:38
  And the reason why I'm recording this podcast is because I really want to make this idea of synergy palpable and accessible If there are people who may not live close to you, but you have the opportunity to spend time with.
• 8:53
  It doesn't have to be a formalized mastermind, although I've learned and gained friendships and money on the back of a formalized mastermind. But starting small is amazing.
• 9:05
  So what was our plan in Napa? Well, I wish I could tell you that we had, you know, a definitive business plan.
• 9:13
  We actually had more like tastings planned than we did have like business strategy.
• 9:21
  But the reason why we're able to confidently step into that is because our brains are always in the business mode. When we're around each other.
• 9:28
  It's not like we're like okay, from 10 to 1230 we have to talk about business.
• 9:31
  It's always like if we're together, we're talking about business period.
• 9:35
  And if we can maybe do that with a glass of wine even better.
• 9:38
  So what was our working arrangement?
• 9:38
  It was well texting each other, are you awake? Great. And uh, you know, for me I'm an, I'm naturally an early riser and so our kind of like arrangement was I would wake up, I would go to the gym, I would pick coffee up for us and then we would meet in our suite and we'd turn on the fire and we would talk and order room service and we would sit until we wanted a snack or breakfast and we sipped on coffee and tea and sparkling water.
• 10:11
  And Brit is so kind, she lives in the Bay area and she loaded her S U v, like she's in total mom mode.
• 10:16
  Like she thought of everything, she packed us shower sandals, she got us like gluten-free gran bars, come on now sparkling water.
• 10:26
  She came like ready to give us brain food and she brought markers and big whiteboards and we were able to strategize and ask really hard questions of our business.
• 10:36
  What did we learn in 2022?
• 10:39
  What do we want to really achieve in 2023? You know, what was our vision?
• 10:43
  Where were the gaps in the vision?
• 10:45
  How could we speak to what we see could potentially be hurdles?
• 10:49
  How can we use our networks to help each other? And you know, my husband was like, oh, well he's like, you guys talked a lot.
• 10:56
  Cause it's like when I got back from Napa and I had to download like with my husband cuz he's my business partner, we make all of our decisions together.
• 11:02
  He is just as informed as I am. So spending, you know, three days with these women, I came back and I was like, oh boy, let's get some notes right in. And so he was just like, when did you guys actually relax?
• 11:12
  I was like, oh, we relaxed.
• 11:15
  We ordered this phenomenal lunch to the room.
• 11:17
  And then we watched Alex and Layla Hermo videos and he's like, that's what you did for fun. Like you watched her mosey videos. And I was like, oh, y'all just don't even know, like nerds to the most like business nerds.
• 11:31
  And what we were doing was learning from people who are doing and have done what we ultimately wanna do.
• 11:39
  And there is this content and we're learning, we're digesting and then we're helping each other apply it to each other's businesses. Okay? So what did we walk away with?
• 11:49
  Because it's not enough for me. And to be honest, this is the first time that I have have been away from my daughter.
• 11:54
  And at the time that we went to Napa, she was almost three years old and three years of not being away from her, I'm telling you, I was like, oh, this is a big moment.
• 12:06
  Like this is a big moment.
• 12:07
  If I'm going to be away from my kindred soul, if I'm gonna be away from my twin flame and I'm gonna be away from her daddy, ooh, you gotta tempt me with something good.
• 12:17
  And so the goal was to walk away with something tangible, a way to measure an roi, a return on our investment, not just of money but of time.
• 12:27
  And so I asked the ladies about the allowed to share were and Amy came up with a crystal clear plan for marketing her new book two weeks notice.
• 12:38
  And then she had a very clear vision about her live in-person event in South Carolina. Hey, okay, I'm gonna be speaking at her South Carolina event next week.
• 12:48
  It's going to be online, it's a digital event, but we are meeting in South Carolina and broadcasting from there, which very exciting and I will be able to go with JD and Luna as well.
• 12:59
  And she also talked about finalizing like quite literally hundreds of podcasts that she would be recording in advance of her book debut.
• 13:07
  And so as she was going through like the marketing, uh, how could she look at the situations differently? Who's lining her up well, what's the support, what's her self-care during like at this time, like anytime you're gonna be launching a massive project, like her book is gonna be huge and the temptation is like to do all the things in all the ways. But as friends and as fellow entrepreneurs we're like, great, but you can't run an md. So what is the self-care plan? And Brit, her biggest walkaways was that she had a distinct growth path to go deeper with her membership driver society.
• 13:40
  And she was outlining her organizational structure and it was that structure, like everything that was broken down is gonna embolden her success as a c e O and visionary.
• 13:50
  And it was really exciting cuz this girl listed a set of metrics that she's going to hit in quarter one.
• 13:55
  She came into this and said, there are new things happening in the business and there's a temptation to want to apply goals, but you're like, it's new. So how do I create goals?
• 14:05
  And a lot of pressure on this idea of setting goals that are big and terrifying and amazing.
• 14:12
  And Amy and I looked across from her and we're like, we have zero doubt, zero doubt that you're not going to hit this.
• 14:20
  Like you are going to hit this because it's you and their strategies and their support. And well, what more could you ask for?
• 14:28
  And you're on an adventure. So me, okay, what did I walk away with?
• 14:36
  I had a clear plan and a vision of what I wanted to do as the host of my very own mastermind.
• 14:45
  And at first I was really nervous telling them that I was gonna host one. This is because for years I was like, nope, nope, nope, nope.
• 14:55
  Not what I'm gonna do. Not what I'm, it was such a hard no.
• 14:58
  And 2023 was this big shift and I knew that 2023 was gonna be a big shift for me personally and professionally. So when we met, you know, in October, it was such this powerful shift in claiming the thing that I had always resisted.
• 15:15
  And when they were supportive and when they helped craft the offer and when they poked holes and when they asked very difficult questions, it really helped me hone in and dial in, what are the deliverables?
• 15:27
  Why would somebody join?
• 15:27
  What's gonna be getting, how were we gonna be navigating this?
• 15:30
  Because we have all experienced masterminds that were magical and we have all experienced masterminds that were good.
• 15:40
  And if I'm gonna put something out, my goal is only to create something magical.
• 15:46
  And they were the people who are pressing back and asking hard questions to ensure there is a rainbow and a pe glitter, you know, and a pinata.
• 15:54
  And when you hit it, like little bottles of tequila , okay.
• 15:57
  It's like that's the thing that I wanted. So they asked hard questions, they challenged my beliefs, and at the end of the trip, I knew I was so ready to host my first mastermind.
• 16:07
  Okay, should I just say right now? Should I just say like, just saying that out right now, it makes me like nerve sighted.
• 16:13
  Like I'm nervous and excited, so I'm nerve sighted. Uh, I really can't wait for what's in store.
• 16:19
  I have been pouring over the names on the wait list. And I have to tell you, I am blown away by the talented people who are applying. Like my first thought was like, you you wanna join it? Like, okay.
• 16:33
  Okay. Like we legit, uh, the team is setting up interviews and we are officially accepting applications on a first come, first serve basis.
• 16:41
  So if you're interested in joining a six month mastermind to develop lifelong friendships like the kind I have with Amy and Brit and you're ready to grow your business and you want to create a standout personal brand as a service based business owner, I would love and I would be honored to have you apply.
• 17:00
  You can learn more and get all of the details@jasminestar.com slash mastermind.