Latest / The Digital Marketeer
Episode 90: Beyond the Billboard with Jessica Silva
Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. In this episode, Stefanie Beach sits down with Jessica Silva, COO of the Americas at Screenverse, to explore how programmatic digital out-of-home advertising is evolving far beyond the billboard. Jess breaks down how Screenverse is scaling to over 100,000 screens, solving market fragmentation, and balancing automation with human touch, all while sharing the bold career pivot and personal power moves that got her to the top.
About Jessica Silva: Jess is the Chief Operating Officer of the Americas at…
The skinny
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