Latest / The SmallBizChat with Melinda Emerson / What is Premium Financing with Dr. Verneka Murphy
Transcript
- 0:02321.
- 0:06Lift off.
- 0:09Ending small business failure.
- 0:11Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
- 0:17Emerson.
- 0:18Melinda's goal is to end small business failure, and she'll give you the information
- 0:23you need to succeed and live the life you dream of.
- 0:26Now here's your host, the smallbizchat lady herself, Melinda Emerson.
- 0:34Have you subscribed to the Small Biz Chat podcast?
- 0:37Well, it's time.
- 0:38Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
- 0:45small business.
- 0:45In just 20 minutes or so a week, you can get a ton of insight and resources to propel your
- 0:52business forward.
- 0:53Be sure to subscribe to the Small Business Chat podcast today.
- 0:57So today, we're gonna talk about how to leverage your business to become your own bank.
- 1:03I don't know how many of you guys know, but 8,000 loans are turned down by banks every day
- 1:09in America.
- 1:10But what if you could be your own bank?
- 1:11So we're going to talk about how you can use more of your business's money so that you don't
- 1:18have to beg a bank for a loan anymore if you need money to grow your business.
- 1:23Now, let me introduce my guest.
- 1:26Doctor.
- 1:26Monica Murphy.
- 1:27She is a premium finance expert and business leader.
- 1:30She's the CEO of the multi millionaire consulting group.
- 1:34She specializes in transforming wealth building strategies that utilize leverage.
- 1:39Her company signature system, the business trifecta integrates business finance and tax
- 1:45expertise to help her business clients maximize growth by benefit you in all three areas.
- 1:51Her company delivers tailored solutions designed to meet both business and personal
- 1:57financial needs.
- 1:59And if you want more information, go to the business trifecta.com.
- 2:05Pranika, welcome to the Small Business Chat podcast.
- 2:09Pranika Thank you so so much.
- 2:11I'm so excited to be here.
- 2:13All right.
- 2:14So I'm sure that a lot of my listeners just heard the word premium finance for the first
- 2:21time, and I'm not sure we all know what that is.
- 2:25So can you talk to us about what premium finances and how small business owners can
- 2:30leverage that to build wealth and generational wealth from their business?
- 2:35Sure.
- 2:35I would love to do that.
- 2:37So let me tell you, Premion Finance is a very little known, little talked about area of
- 2:46finance.
- 2:47So they kind of call it the Loch Ness Monster of the finance industry.
- 2:52So here's the great thing.
- 2:54It is a tremendous financial tool that is based off of leverage.
- 3:01So imagine if we could leverage the hard work that you've done in your business.
- 3:08I will say it is for what we call our higher net worth clients.
- 3:13Typically people have to have a net worth of at least $2,000,000 and up, but this is how
- 3:20multimillionaires have built their wealth on the side.
- 3:24So imagine within your business having that net worth, you've worked so hard.
- 3:30What if there was an account so great that even the bank will fund it for you?
- 3:37Imagine being able to get compound interest on that money.
- 3:41Also, by tax codes, have it illegal to have losses and illegal for this money to grow with
- 3:48taxes.
- 3:49And what does this money look like growing alongside of your business?
- 3:53What does that look like if we can 2, 3, 4 times plus your net worth just by you doing
- 4:01business, same as usual?
- 4:04So we're here to disrupt the status quo on how people really create more revenue and then even
- 4:14build generational wealth all by leveraging their business income.
- 4:20Okay.
- 4:20Okay.
- 4:20So you had me at 3x, 4x your money.
- 4:24Right?
- 4:24So so I need you to help me understand, just give me a little window of scenario.
- 4:32Like, how does this happen?
- 4:34Like, if I gotta have $2,000,000, does that mean I gotta give you 2 like like, like, how
- 4:39how does it work?
- 4:40Help me understand a little bit more.
- 4:42No.
- 4:43Here's the great thing.
- 4:44We're looking at the assets you already own.
- 4:47I will say within net worth, typically, when people talk about that, they are doing your
- 4:54assets minus your liabilities.
- 4:56But here, we don't subtract.
- 4:58You just have to have the assets.
- 5:00So for a lot of people, they can have that amount of money already in the gross within
- 5:07their business.
- 5:08Or if you think about your home has a certain net worth, your cars have a certain net worth,
- 5:14you want to be able to leverage that to build dip to build wealth differently.
- 5:21And, like I said, we can use the business income to do it, and it's all everything we do
- 5:27is tax deductible as well.
- 5:29So even though the bank is funding it, typically, there is interest that the client
- 5:34has to pay.
- 5:35But guess what?
- 5:36One of the major issues that businesses have is the taxes.
- 5:41I get told all the time.
- 5:44I get killed on taxes.
- 5:46Well, I mean, we can leverage this money to make more money within the business and then
- 5:52turn around and knock down your taxable income, literally helping you to make more money and
- 5:59keep more money.
- 6:02Okay.
- 6:02Alright.
- 6:03So so I I I want to I you you you have, like, picked my whole ears up.
- 6:07Okay.
- 6:08Alright.
- 6:08So tell me, how does life insurance play a role in premium finance?
- 6:17Yeah.
- 6:18So that is one
- 6:19of
- 6:19our amazing arsenals that we can use within this account.
- 6:25So a lot of people don't know, really, they have been hooted, so to speak, on how life
- 6:33insurance really works.
- 6:35We use life insurance, and wealthy people only use life insurance to tax shelter their money.
- 6:43I mean, by tax code, if you could have a great account that's performing this way, creating
- 6:49all of this money for a lot of businesses, they are a sitting duck for liability.
- 6:55If we can attach life insurance to this account, and it's a different type.
- 7:00It's a different type that is very little talked about.
- 7:04Anything that you readily know out in the public, this is not what these
- 7:10multimillionaires and billionaires are doing behind the scenes.
- 7:14They would never let you know their secrets.
- 7:16They have fought hard for years, actually for decades, to keep this a secret.
- 7:22So life insurance is going to do a few things for us, not only tax shelter the money, which
- 7:29is the most important for a lot of businesses, but it makes sure that we can designate who
- 7:34this money goes to.
- 7:36Also, business owners get sick.
- 7:39Times happen whenever people have accidents.
- 7:43Sometimes life happens where an illness comes about, and a lot of times that takes a hit on
- 7:49the the owner and the business.
- 7:51You wanna be able to receive a check for that.
- 7:54There's ways that we build this in.
- 7:57And then, fourthly, welcome to the credit game.
- 8:02Wealthy people do credit totally different.
- 8:04People are used to hearing about a 7 20 credit score, a 850.
- 8:09Wealthy people are not worried about that, or financially savvy people are not.
- 8:15Because here, the way we do things, that whole big life insurance that's there is a line of
- 8:23credit.
- 8:24Their money keeps accumulating forever.
- 8:28You cannot stop compound interest if you try.
- 8:31It's just like the ticks on a clock.
- 8:34But you can go and access your own money.
- 8:37Your balance never goes down.
- 8:39You can borrow from yourself, and it comes from the life insurance.
- 8:46So wealthy people do credit.
- 8:49Totally different.
- 8:51So welcome to how the big boys play.
- 8:54Oh, wow.
- 8:55Wow.
- 8:56Are you dropping some serious some serious game right here?
- 8:59I just wanna make sure I understand what you're saying.
- 9:01So you're saying I buy a really big let's just say I buy a $1,000,000 life insurance policy,
- 9:08and it's a whole life insurance policy.
- 9:10So I'm and I put more money into it.
- 9:13So I don't just buy it and pay premiums.
- 9:15I buy it and I put 200,000 in it cash just sitting there.
- 9:21And then I can turn around and borrow from that same $200,000 and still have the insurance?
- 9:28Well, let me stop you right there, Melinda.
- 9:30We don't use Whole Life.
- 9:32Whole Life is something that is readily known around around America.
- 9:37A lot of people would never buy Whole Life.
- 9:39They laugh at that.
- 9:41If you think about it, if you purchase Whole Life Insurance and you throw money over there,
- 9:47if something were to happen to you, typically, you don't get that money because guess what?
- 9:53You only your family only you only purchase Whole Life Insurance.
- 9:57So you're gonna get exactly what you paid for.
- 10:00This is totally different.
- 10:03This is a different type.
- 10:04Let me tell you.
- 10:06There is a veil behind what these people do.
- 10:10It is a totally different type, and we make sure that this money is always compounding.
- 10:17So if anything happens, the family you can always access your money, but the family will
- 10:23also get the money that was put in plus the money that grew, plus that life insurance
- 10:30piece, all wrapped up in one big bow and given to you, and it is void of taxes.
- 10:39So we're not just talking about a $1,000,000 policy.
- 10:42We don't that that's small in our world.
- 10:45We're talking about how much do you want to borrow from yourself for life.
- 10:49We're talking about 10,000,000, 20,000,000.
- 10:51We we do plenty of policies for multimillionaires and billionaires.
- 10:56How much do you want your money compounding and growing?
- 11:00And as far as the life insurance fees, would you want to just have a $1,000,000 that you can
- 11:05borrow for the rest of your life?
- 11:07Or would you like to have 20,000,000, or would you like to have 50,000,000?
- 11:11And your family just gets the balance of what's left on the life insurance piece plus the cash
- 11:18that accumulated in the account.
- 11:21So I'm telling you, we do things totally different.
- 11:25And the amazing thing is everything we do is tax code compliant.
- 11:31There's a reason why the wealthy make the money that they do and pay little to no taxes.
- 11:37They have the law on their side.
- 11:40So we're out to help small businesses, regular size, and even corporations be able to do this.
- 11:48It's time to level up and play the game.
- 11:52Don't hate the player.
- 11:53Play the game.
- 11:56I love it.
- 11:57I love it.
- 11:57Alright.
- 11:58Now listen.
- 11:59You've talked about a lot of stuff, and this stuff sounds amazing.
- 12:01I mean, like, too good to be true.
- 12:04Are there any risks associated with premium financing?
- 12:08How can you protect your family's generational wealth?
- 12:11Let me tell you something.
- 12:13Anybody who knows about banks know that banks do not like risk, and you shouldn't either.
- 12:21So if a bank is willing to fund the account, the risk is taken out.
- 12:28So imagine by law, this account can only go up.
- 12:35We eliminate losses, and there's a reason behind that.
- 12:40There all of this is is is lined by tax code, but behind the scenes, there's a tax code that
- 12:46says, if your account can only go one direction, up, which that's what anybody would
- 12:53want.
- 12:54Why would you want losses?
- 12:56If your money could only go up, only mirror the upside of the stock market as well as compound
- 13:03with compound interest, and all of that money can grow void of taxes, why wouldn't you want
- 13:09that?
- 13:10There's a tax code that allows that.
- 13:14So you want your money going unidirectional.
- 13:17Anytime you have an account where your money goes up and down, it's forever labeled as an
- 13:24investment.
- 13:25If it's labeled as an investment, you not only are subject to losses, but you are subject to
- 13:30taxes, the two things that multimillionaires and billionaires hate the most.
- 13:36So we are here to bring that to you so that you can also be on their status.
- 13:44Oh, I think your website, the business trifecta.com, is gonna be blowing up after this
- 13:50interview comes out.
- 13:51Alright.
- 13:52We're talking with doctor Benica Murphy, who is president of the multimedia consulting group,
- 13:57and she is breaking it down for us about premium financing.
- 14:01And how, if you got cast into your business, she can help you make that money work harder
- 14:06for you.
- 14:06Alright, Veronica talk to us about how does the structure of premium financing impact estate
- 14:14planning or like, if you want to have a trust with all your assets and all this stuff in it,
- 14:18does it interact with that or prevent you from doing that?
- 14:22Oh, no.
- 14:23Let me tell you.
- 14:24The 2 go hand in hand.
- 14:26So for a lot of our people, imagine, you know, having a fund that grows tax free off of
- 14:34compound interest forever.
- 14:37It is actually designed for estate planning.
- 14:42So imagine if you were a business that was doing well.
- 14:47You have accumulated all of these amazing things, not only money but assets, all of that
- 14:55needs to be taken care of.
- 14:57So while you're doing business as usual, you do have the money.
- 15:02But what happens if something happens to you?
- 15:05What happens if, for some reason, you are called home and you leave this earth?
- 15:11All of that assets, all of those assets quickly turn to debt for the family.
- 15:17It is a thin line.
- 15:20So for a lot of our business owners, we want to focus on them having 20 times their net worth
- 15:28depending on who they are, maybe even 30 times their net worth.
- 15:32You want to be able for your family to pay everything else.
- 15:37Everything.
- 15:38If you had a $20,000,000 business, a $40,000,000 business, you want to be able to
- 15:44settle the debts, have the business be debt free.
- 15:47You also want to take care of the assets, make sure that they are debt free.
- 15:52And imagine if your family now walks away with several 100,000,000 in a lot of cases, just
- 16:01depends on how much we do, that, you know, they get to take that money and pick up the pieces.
- 16:08I mean, I I I know death and grief is hard, but, you know, there are some things that can
- 16:15make it slightly easier.
- 16:17So you don't want to have all of those hardships added onto the family when that
- 16:24happens.
- 16:25You want to live well nice.
- 16:27You, you want to live well now.
- 16:30You want to have abundance now.
- 16:33You want to be able to acquire assets now that are going to add to your network.
- 16:40Have all of that making money along with this account.
- 16:44You also then well, imagine having that much money and really being able to have those
- 16:50choices, achieving that American dream.
- 16:54And now you get to that place of affluence.
- 16:58And all of this came from money within your business.
- 17:02We didn't ask you to create 1 more dollar more than what you did the year before.
- 17:09Let's leverage what you worked so hard for and make that money not only work for you now, but
- 17:16for generations to come.
- 17:19I guarantee you your name will be etched in your family's history.
- 17:23They will never forget who you are.
- 17:25If you could set up this type of account for you and your family, this is the real
- 17:31definition of generational wealth.
- 17:35Wow.
- 17:35Wow.
- 17:35Alright.
- 17:36So if you've got a financial adviser, should you be, like, on speed dial calling this
- 17:41person?
- 17:41Be like, hey.
- 17:43Get my money out of that 401 k mess.
- 17:46We you know what I mean?
- 17:47Like, what what is the next step that that someone who has no idea never heard about this
- 17:54stuff before today?
- 17:55What should they do?
- 17:57Can they help them?
- 18:00Well, you know what?
- 18:01I'm going to talk about that question in 2 parts.
- 18:05So I have gotten the question before, you know, can my financial adviser do this?
- 18:10Well, here's the thing.
- 18:12Financial advisers manage money.
- 18:15Typically, this is not their realm.
- 18:17This is why you don't hear about it.
- 18:19Their money or the money that they make is in the management of your account.
- 18:25But remember I said that wealthy people, multimillionaires, or financially savvy people
- 18:31are not trying to do anything with money management because, remember, it subjects you
- 18:37to the two things that they don't like the most, which is loss of their money and or
- 18:43taxes.
- 18:44Both of those are criminal in our world, so we want to stay away from that.
- 18:49And your financial adviser, as I said, typically manages money.
- 18:54So, no, you would want to call someone like us that was a Premium Finance expert.
- 19:02So not only do we do Premium Finance, but we have a signature system that is in house
- 19:10exclusive to our firm.
- 19:13In addition to those extra pieces, we do have quite a few people on hand for you to make sure
- 19:20your money is always working.
- 19:22We bring to you CPAs, bankers, even attorneys.
- 19:29And I'm gonna put something else out here exclusive on your podcast.
- 19:33We even have IRS enrolled agent who shall remain nameless and faceless that we can run
- 19:40things too through.
- 19:41So everything we do is bull is is we make sure that it is bulletproof for the law.
- 19:48Your financial adviser is not going to do that.
- 19:52Everything we set you up with does not we take the risk out of it.
- 19:57What we do is in direct comp conflict with your financial adviser.
- 20:03So you want a premium finance expert like us, and we have a full team on hand for your
- 20:10backing.
- 20:12Now, secondly, how you mentioned about 401 ks and the SEP IRAs?
- 20:17Guess what?
- 20:18Wealthy or financially savvy people do not have those.
- 20:21That's the cardinal sin too.
- 20:22Your money is tied directly to the market.
- 20:25You don't want your all of your wealth tied to anything that you have no control of.
- 20:32So the idea is to get control.
- 20:35People are emotional about money because they have no control.
- 20:40Take the emotion out of it and make sure that you command what's happening with your money.
- 20:47And Premium Finance and the way that we do things, even helping you become your own bank
- 20:53will do exactly that.
- 20:57Well, whoo, you have said a whole bunch, but I've got one more question for you.
- 21:01What is the best business advice that you've ever gotten?
- 21:05Best business advice?
- 21:07I would say learn how money works.
- 21:14Previously, a little bit just to throw this in.
- 21:18Previously, I was a full time pharmacist for 13 years before I entered the wonderful world of
- 21:24business, tax, and finance.
- 21:26Never thought I would be here.
- 21:28And so while I was book smart, no one ever taught me about money ever.
- 21:34I used to let someone else handle my money and everything was amazing until the time that it
- 21:40was not.
- 21:41So I have a little bit of backstory.
- 21:44I won't I won't put that.
- 21:45I don't think you have I don't think you have the time for that.
- 21:49But the best advice that I had was to learn how money works, take the variables out.
- 21:55In life, there's going to be many things that happen that you can't control, but the idea is
- 22:00to put a blocker in place for each and every one of those items and transfer the risk.
- 22:07If something happens to me, nothing happens to my money.
- 22:10I can figure out some resources from there.
- 22:13If something happens where I get sick, I didn't amass all this wealth so that I could spend it
- 22:20on health care bills or co pays or prescription drugs.
- 22:25No.
- 22:26If something happens to me, my money is safe and protected, and I'm gonna get a check every
- 22:31month.
- 22:31$10, $20,000 a month that I don't have to claim this income.
- 22:37So now we put a blocker.
- 22:39We want to build an amazing an amazing castle of wealth.
- 22:46This is our kingdom here, so we wanna be able to not only build this kingdom, but protect it
- 22:53and put the necessary pieces around it.
- 22:56Well, thank you so much, Vernika Murphy from the multimillionaire consulting group.
- 23:02Now I know why you named your company that because y'all deal in dollars.
- 23:07No sense.
- 23:08Okay.
- 23:08Alright.
- 23:14Thanks for listening to the Small Biz Chat podcast with Melinda Emerson.
- 23:18Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
- 23:24more fantastic information and interviews.
- 23:26You can find more sources and small business success strategies by visiting Melinda's
- 23:31website, succeed as your own boss.com.
- 23:35Thanks again for listening, and we'll see you next week.