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2026 Planning, Profit vs. Growth, and the 6 Segments Every Apparel Brand Must Understand
2026 Planning, Profit vs. Growth, and the 6 Segments Every Apparel Brand Must Understand
2025 taught us some hard lessons. 2026 is about consistency, focus, and finally doing what works.
In this New Year's Day episode of The Business of Apparel Podcast, Rachel breaks down what really happened behind the scenes in 2025. What grew, what burned out the team, and why understanding your actual customer segments (not just your ideal target customer) is the key to profitable growth in 2026.
Rachel also touches on how prioritizing profitability over vanity metrics, saying no to burnout-driven growth…
The skinny
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