Latest / Wedding Pros who are ready to grow - with Becca Pountney / Embracing TikTok as a wedding pro - with Ruth Melton

Transcript

Embracing TikTok as a wedding pro - with Ruth Melton · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Yeah,
• 0:00
  it's
• 0:00
  a
• 0:00
  bit
• 0:00
  scary
• 0:01
  because
• 0:01
  I
• 0:01
  look
• 0:02
  at
• 0:02
  it
• 0:02
  and
• 0:02
  I
• 0:02
  go,
• 0:02
  oh,
• 0:03
  I've
• 0:03
  got
• 0:03
  a
• 0:03
  weird
• 0:03
  space
• 0:04
  in
• 0:04
  July.
• 0:04
  Why
• 0:05
  the
• 0:05
  hell
• 0:05
  do
• 0:05
  I
• 0:05
  have
• 0:05
  a
• 0:06
  Saturday
• 0:06
  in
• 0:06
  July
• 0:07
  available?
• 0:07
  That's.
• 0:08
  That's
• 0:08
  scary.
• 0:08
  That's
• 0:08
  not
• 0:09
  good.
• 0:09
  But
• 0:09
  I
• 0:09
  know
• 0:10
  it's
• 0:10
  going
• 0:10
  to
• 0:10
  get
• 0:10
  filled.
• 0:10
  I
• 0:11
  just
• 0:11
  don't
• 0:11
  know
• 0:11
  quite
• 0:11
  when
• 0:12
  that
• 0:12
  couple's
• 0:13
  going
• 0:13
  to
• 0:13
  walk
• 0:13
  through
• 0:13
  the
• 0:13
  door.
• 0:14
  And
• 0:14
  they
• 0:14
  might
• 0:14
  have
• 0:14
  already
• 0:15
  walked
• 0:15
  through
• 0:15
  the
• 0:15
  door.
• 0:15
  That's
• 0:16
  the
• 0:16
  other
• 0:16
  thing
• 0:16
  I've
• 0:16
  been
• 0:16
  seeing
• 0:17
  is
• 0:17
  people
• 0:17
  have
• 0:18
  got
• 0:18
  major
• 0:18
  decision
• 0:19
  delay.
• 0:20
  They
• 0:20
  have
• 0:20
  so
• 0:21
  much
• 0:21
  information
• 0:22
  at
• 0:22
  their
• 0:22
  fingertips
• 0:23
  that
• 0:24
  they
• 0:24
  can
• 0:24
  almost
• 0:24
  research
• 0:24
  themselves
• 0:25
  into
• 0:25
  a
• 0:26
  point
• 0:26
  of
• 0:26
  standstill.
• 0:29
  I'm
• 0:29
  Becca
• 0:29
  Pountney,
• 0:30
  wedding
• 0:30
  business
• 0:30
  marketing
• 0:31
  expert,
• 0:31
  speaker
• 0:32
  and
• 0:32
  blogger,
• 0:32
  and
• 0:32
  you're
• 0:33
  listening
• 0:33
  to
• 0:33
  the
• 0:33
  Wedding
• 0:34
  Pros
• 0:34
  who
• 0:34
  Are
• 0:34
  Ready
• 0:34
  to
• 0:35
  Grow
• 0:35
  podcast.
• 0:36
  I'm
• 0:37
  here
• 0:37
  to
• 0:37
  share
• 0:37
  with
• 0:37
  you
• 0:37
  actionable
• 0:38
  tips,
• 0:38
  strategies
• 0:39
  and
• 0:39
  real
• 0:39
  life
• 0:40
  examples
• 0:40
  to
• 0:41
  help
• 0:41
  you
• 0:41
  take
• 0:41
  your
• 0:41
  wedding
• 0:42
  business
• 0:42
  to
• 0:42
  the
• 0:42
  next
• 0:42
  level.
• 0:43
  If
• 0:44
  you
• 0:44
  are
• 0:44
  an
• 0:44
  ambitious
• 0:45
  wedding
• 0:45
  business
• 0:45
  owner
• 0:46
  that
• 0:46
  wants
• 0:46
  to
• 0:46
  take
• 0:46
  your
• 0:47
  passion
• 0:47
  and
• 0:47
  use
• 0:47
  it
• 0:48
  to
• 0:48
  build
• 0:48
  a
• 0:48
  profitable,
• 0:49
  sustainable
• 0:49
  business
• 0:50
  doing
• 0:50
  what
• 0:50
  you
• 0:50
  love,
• 0:51
  then
• 0:51
  you're
• 0:51
  in
• 0:51
  the
• 0:52
  right
• 0:52
  place.
• 0:52
  Let's
• 0:53
  get
• 0:53
  going
• 0:53
  with
• 0:53
  today's
• 0:54
  episode.
• 0:55
  Today
• 0:55
  I'm
• 0:56
  joined
• 0:56
  by
• 0:56
  Ruth
• 0:56
  Melton,
• 0:57
  the
• 0:57
  wedding
• 0:57
  and
• 0:58
  event
• 0:58
  director
• 0:58
  at
• 0:58
  Elms
• 0:59
  Barn,
• 0:59
  a
• 0:59
  stunning
• 1:00
  venue
• 1:00
  in
• 1:00
  Norfolk.
• 1:01
  Ruth
• 1:01
  is
• 1:01
  deeply
• 1:02
  passionate
• 1:02
  about
• 1:02
  the
• 1:02
  industry
• 1:03
  and
• 1:03
  she's
• 1:03
  always
• 1:03
  committed
• 1:04
  to
• 1:04
  learning
• 1:04
  and
• 1:05
  changing
• 1:05
  to
• 1:05
  keep
• 1:05
  her
• 1:06
  venue
• 1:06
  at
• 1:06
  the
• 1:06
  top
• 1:06
  of
• 1:07
  their
• 1:07
  game.
• 1:07
  This
• 1:08
  summer,
• 1:08
  Ruth
• 1:08
  took
• 1:08
  part
• 1:09
  in
• 1:09
  TikTok
• 1:09
  Pro,
• 1:10
  my
• 1:10
  TikTok
• 1:10
  training
• 1:11
  program,
• 1:11
  and
• 1:12
  she's
• 1:12
  been
• 1:12
  a
• 1:12
  TikTok
• 1:13
  convert
• 1:13
  ever
• 1:14
  since.
• 1:14
  I
• 1:14
  cannot
• 1:15
  wait
• 1:15
  to
• 1:15
  share
• 1:15
  her
• 1:15
  story
• 1:16
  with
• 1:16
  you.
• 1:16
  Ruth,
• 1:16
  welcome
• 1:17
  to
• 1:17
  the
• 1:17
  podcast.
• 1:18
  Great.
• 1:18
  Should
• 1:18
  be
• 1:18
  here.
• 1:19
  Thank
• 1:19
  you
• 1:19
  for
• 1:19
  having
• 1:19
  me.
• 1:20
  Thank
• 1:20
  you
• 1:20
  so
• 1:21
  much
• 1:21
  for
• 1:21
  coming.
• 1:21
  Now
• 1:22
  you're
• 1:22
  so
• 1:22
  TikTok
• 1:23
  famous.
• 1:24
  I'm
• 1:24
  very
• 1:24
  privileged
• 1:25
  to
• 1:25
  have
• 1:25
  you
• 1:26
  on
• 1:26
  the
• 1:26
  call.
• 1:26
  Joking,
• 1:27
  but
• 1:27
  it
• 1:27
  is.
• 1:27
  I'm
• 1:27
  really
• 1:27
  looking
• 1:28
  forward
• 1:28
  to
• 1:28
  having
• 1:28
  this
• 1:28
  conversation
• 1:29
  with
• 1:29
  you
• 1:29
  about
• 1:29
  TikTok
• 1:30
  and
• 1:30
  we'll
• 1:30
  get
• 1:30
  there
• 1:31
  in
• 1:31
  a
• 1:31
  moment.
• 1:32
  But
• 1:32
  before
• 1:32
  then,
• 1:33
  I
• 1:33
  want
• 1:33
  to
• 1:33
  find
• 1:33
  out
• 1:34
  a
• 1:34
  little
• 1:34
  bit
• 1:34
  more
• 1:35
  about
• 1:35
  you.
• 1:36
  So
• 1:36
  first
• 1:36
  of
• 1:36
  all,
• 1:36
  I
• 1:37
  wanted
• 1:37
  to
• 1:37
  just
• 1:37
  find
• 1:37
  out
• 1:37
  about
• 1:38
  you
• 1:38
  and
• 1:38
  your
• 1:38
  role
• 1:39
  in
• 1:39
  the
• 1:39
  venue
• 1:40
  because
• 1:40
  I
• 1:40
  speak
• 1:40
  to
• 1:40
  all
• 1:40
  sorts
• 1:41
  of
• 1:41
  venue
• 1:41
  people
• 1:41
  on
• 1:41
  the
• 1:41
  podcast
• 1:42
  and
• 1:42
  everyone
• 1:43
  has
• 1:43
  a
• 1:43
  very
• 1:43
  different
• 1:44
  role
• 1:44
  to
• 1:44
  play.
• 1:44
  So
• 1:45
  explain
• 1:45
  to
• 1:45
  us
• 1:46
  what
• 1:46
  you
• 1:46
  do
• 1:46
  at
• 1:47
  Elms
• 1:47
  Barn.
• 1:48
  So
• 1:48
  basically
• 1:49
  you
• 1:49
  are
• 1:49
  looking
• 1:49
  at
• 1:50
  behind
• 1:50
  the
• 1:50
  scenes
• 1:50
  at
• 1:51
  Elms
• 1:51
  Barn.
• 1:52
  It's
• 1:53
  me
• 1:53
  and
• 1:53
  a
• 1:53
  chef
• 1:54
  and
• 1:54
  then
• 1:54
  we've
• 1:54
  got
• 1:54
  a
• 1:54
  few
• 1:54
  grounds
• 1:55
  people
• 1:55
  and
• 1:55
  kind
• 1:55
  of
• 1:55
  people
• 1:56
  that
• 1:56
  do
• 1:57
  more
• 1:57
  of
• 1:57
  the
• 1:57
  heavy
• 1:57
  lifting
• 1:58
  because
• 1:58
  I
• 1:58
  am
• 1:58
  not
• 1:58
  a
• 1:59
  heavy
• 1:59
  lifting
• 1:59
  person.
• 2:00
  But
• 2:01
  in
• 2:01
  terms
• 2:01
  of
• 2:01
  behind
• 2:02
  the
• 2:02
  scenes,
• 2:02
  I
• 2:02
  do
• 2:03
  everything
• 2:03
  from
• 2:04
  SEO
• 2:05
  website
• 2:06
  changes.
• 2:07
  All
• 2:07
  of
• 2:08
  the
• 2:08
  behind
• 2:09
  the
• 2:09
  scenes
• 2:09
  marketing.
• 2:10
  I
• 2:10
  respond
• 2:11
  to
• 2:11
  every
• 2:11
  inquiry,
• 2:12
  talk
• 2:12
  to
• 2:12
  every
• 2:12
  couple
• 2:13
  as
• 2:13
  they
• 2:13
  come
• 2:14
  through,
• 2:14
  do
• 2:15
  the
• 2:15
  viewings
• 2:15
  and
• 2:16
  then
• 2:16
  help
• 2:16
  them
• 2:17
  plan
• 2:17
  their
• 2:18
  dream
• 2:18
  wedding.
• 2:19
  We
• 2:19
  do
• 2:19
  everything
• 2:19
  completely
• 2:20
  bespoke
• 2:20
  and
• 2:20
  we're
• 2:20
  a
• 2:21
  three
• 2:21
  day
• 2:21
  exclusive
• 2:22
  wedding
• 2:23
  venue.
• 2:23
  So
• 2:23
  couples
• 2:23
  will
• 2:24
  get
• 2:24
  the
• 2:24
  Friday,
• 2:25
  Saturday,
• 2:25
  Sunday
• 2:25
  or
• 2:26
  the
• 2:26
  Tuesday,
• 2:26
  Wednesday,
• 2:27
  Thursday
• 2:28
  completely
• 2:29
  to
• 2:29
  themselves
• 2:29
  for
• 2:30
  their
• 2:30
  wedding.
• 2:30
  So
• 2:30
  we
• 2:30
  help
• 2:31
  them
• 2:31
  kind
• 2:31
  of
• 2:31
  build
• 2:32
  a
• 2:32
  full
• 2:32
  three
• 2:32
  day
• 2:33
  experience.
• 2:34
  And
• 2:34
  yeah,
• 2:35
  and
• 2:35
  then
• 2:35
  I
• 2:35
  run
• 2:35
  about
• 2:36
  50%
• 2:36
  of
• 2:36
  the
• 2:37
  weddings
• 2:37
  and
• 2:37
  I've
• 2:37
  got
• 2:37
  a
• 2:38
  fabulous
• 2:38
  front
• 2:38
  of
• 2:38
  house
• 2:39
  coordinator
• 2:39
  called
• 2:39
  Sarah
• 2:40
  who
• 2:40
  runs
• 2:40
  the
• 2:40
  other
• 2:41
  50%
• 2:41
  for
• 2:41
  me.
• 2:42
  So
• 2:42
  I'm
• 2:42
  not
• 2:42
  continuously
• 2:44
  running
• 2:44
  around
• 2:44
  like
• 2:44
  an
• 2:44
  absolute
• 2:45
  mad
• 2:45
  person
• 2:45
  because
• 2:46
  my
• 2:46
  diary
• 2:46
  gets
• 2:46
  so
• 2:47
  busy
• 2:47
  so
• 2:47
  quickly
• 2:48
  it
• 2:48
  just
• 2:48
  goes
• 2:48
  a
• 2:48
  bit
• 2:48
  nuts.
• 2:49
  But
• 2:49
  yeah,
• 2:49
  and
• 2:49
  I'm
• 2:50
  loving
• 2:50
  the
• 2:50
  role.
• 2:50
  I
• 2:50
  got
• 2:50
  scouted
• 2:51
  for
• 2:51
  this
• 2:51
  role
• 2:52
  while
• 2:53
  I
• 2:53
  was
• 2:54
  doing
• 2:54
  another
• 2:54
  job
• 2:55
  and
• 2:55
  as
• 2:55
  soon
• 2:55
  as
• 2:56
  I
• 2:56
  came
• 2:56
  round
• 2:56
  I.
• 2:56
  I
• 2:56
  was
• 2:57
  like,
• 2:57
  yeah,
• 2:57
  this
• 2:57
  is
• 2:57
  it.
• 2:57
  As
• 2:58
  soon
• 2:58
  as
• 2:58
  I
• 2:58
  saw
• 2:58
  the
• 2:58
  Chiavari
• 2:59
  chairs,
• 2:59
  that's
• 3:00
  what
• 3:00
  I
• 3:00
  knew.
• 3:00
  I
• 3:00
  was
• 3:01
  like,
• 3:01
  yeah,
• 3:01
  I'm
• 3:02
  sold,
• 3:02
  I'm
• 3:02
  in.
• 3:04
  So
• 3:04
  you
• 3:04
  truly
• 3:05
  are
• 3:05
  wearing
• 3:05
  all
• 3:05
  of
• 3:05
  the
• 3:05
  hats
• 3:06
  because
• 3:06
  you
• 3:06
  are
• 3:06
  the
• 3:06
  full
• 3:07
  marketing
• 3:07
  and
• 3:08
  sales
• 3:08
  department
• 3:09
  as
• 3:09
  well
• 3:09
  as
• 3:09
  being
• 3:10
  there
• 3:10
  on
• 3:10
  the
• 3:10
  day
• 3:10
  for
• 3:11
  many,
• 3:11
  many
• 3:11
  weddings
• 3:12
  and
• 3:12
  events.
• 3:12
  And
• 3:12
  what
• 3:12
  does
• 3:13
  a
• 3:13
  typical
• 3:13
  year
• 3:13
  look
• 3:13
  like
• 3:14
  at
• 3:14
  Elms
• 3:14
  Barn?
• 3:15
  What
• 3:15
  number
• 3:15
  of
• 3:16
  weddings
• 3:16
  are
• 3:16
  we
• 3:16
  seeing
• 3:17
  coming
• 3:17
  through
• 3:17
  the
• 3:18
  door?
• 3:18
  So
• 3:18
  when
• 3:19
  I
• 3:19
  joined
• 3:19
  we
• 3:19
  were
• 3:20
  doing
• 3:20
  about
• 3:21
  25
• 3:22
  to
• 3:22
  30,
• 3:22
  maybe
• 3:23
  35
• 3:23
  in
• 3:24
  a
• 3:24
  year.
• 3:24
  And
• 3:24
  then
• 3:25
  this
• 3:25
  year
• 3:25
  we
• 3:25
  are
• 3:26
  on
• 3:26
  47
• 3:28
  and
• 3:29
  then
• 3:29
  next
• 3:29
  year
• 3:29
  we're
• 3:29
  just
• 3:30
  creeping
• 3:30
  past
• 3:31
  that
• 3:31
  35
• 3:31
  mark.
• 3:32
  So
• 3:32
  I'm
• 3:32
  hoping
• 3:32
  it's
• 3:32
  going
• 3:33
  to
• 3:33
  be
• 3:33
  another
• 3:33
  50
• 3:34
  year
• 3:35
  because
• 3:35
  we
• 3:35
  only
• 3:36
  do
• 3:36
  the
• 3:36
  Wednesdays
• 3:36
  and
• 3:36
  the
• 3:37
  Saturdays.
• 3:37
  Obviously
• 3:37
  there's
• 3:38
  only
• 3:38
  a
• 3:38
  finite
• 3:38
  amount
• 3:39
  of
• 3:39
  Saturdays
• 3:40
  within
• 3:41
  that.
• 3:42
  So,
• 3:42
  yeah,
• 3:43
  there's
• 3:43
  only,
• 3:44
  only
• 3:44
  a
• 3:44
  few
• 3:44
  that
• 3:45
  I
• 3:45
  can
• 3:45
  kind
• 3:45
  of
• 3:45
  do.
• 3:45
  So
• 3:46
  I
• 3:46
  think
• 3:46
  50
• 3:46
  is
• 3:46
  kind
• 3:46
  of
• 3:47
  our
• 3:47
  maximum,
• 3:47
  but
• 3:48
  I'm
• 3:48
  comfy
• 3:49
  around
• 3:49
  that
• 3:49
  40
• 3:49
  mark.
• 3:50
  Wow.
• 3:50
  So,
• 3:50
  yeah,
• 3:50
  you're
• 3:51
  really
• 3:51
  nearly
• 3:51
  at
• 3:51
  capacity
• 3:52
  because
• 3:52
  if
• 3:52
  you're
• 3:52
  only
• 3:52
  doing
• 3:53
  one
• 3:53
  wedding
• 3:54
  every
• 3:54
  weekend,
• 3:54
  that
• 3:55
  doesn't
• 3:55
  give
• 3:55
  you
• 3:55
  many
• 3:56
  more
• 3:56
  than
• 3:56
  50
• 3:56
  weekends
• 3:57
  in
• 3:57
  a
• 3:57
  year,
• 3:57
  plus
• 3:57
  your
• 3:58
  midweek
• 3:58
  as
• 3:58
  well.
• 3:59
  So
• 3:59
  it
• 4:00
  seems
• 4:00
  like
• 4:00
  it's
• 4:01
  super
• 4:01
  busy.
• 4:01
  I
• 4:02
  can
• 4:02
  see
• 4:02
  that
• 4:02
  you
• 4:03
  absolutely
• 4:03
  love
• 4:03
  what
• 4:04
  you
• 4:04
  do.
• 4:05
  When
• 4:05
  was
• 4:05
  it
• 4:05
  that
• 4:05
  you
• 4:06
  knew
• 4:06
  that
• 4:06
  you
• 4:06
  wanted
• 4:06
  to
• 4:07
  work
• 4:07
  in
• 4:07
  weddings
• 4:08
  and
• 4:08
  events?
• 4:09
  So
• 4:09
  I
• 4:09
  actually
• 4:10
  did
• 4:10
  a
• 4:10
  degree
• 4:10
  in
• 4:11
  events
• 4:11
  management.
• 4:11
  So
• 4:12
  I
• 4:12
  started
• 4:12
  that
• 4:12
  in
• 4:13
  2016
• 4:13
  at
• 4:14
  UWTSD,
• 4:15
  shout
• 4:16
  out
• 4:16
  to
• 4:16
  Swansea
• 4:17
  and
• 4:18
  I
• 4:18
  went
• 4:18
  in
• 4:19
  and
• 4:19
  I
• 4:19
  went,
• 4:20
  there's
• 4:20
  absolutely
• 4:21
  no
• 4:21
  way
• 4:21
  I'm
• 4:21
  going
• 4:22
  to
• 4:22
  do
• 4:22
  weddings.
• 4:22
  That
• 4:22
  is
• 4:22
  so
• 4:23
  boring.
• 4:23
  That
• 4:23
  is
• 4:23
  so
• 4:24
  basic.
• 4:24
  I'm
• 4:25
  going
• 4:25
  to
• 4:25
  do
• 4:25
  massive
• 4:25
  corporate
• 4:26
  events
• 4:26
  in
• 4:26
  London
• 4:26
  and
• 4:26
  I'm
• 4:26
  going
• 4:27
  to
• 4:27
  be
• 4:27
  this
• 4:27
  high
• 4:27
  flying
• 4:27
  amazing
• 4:28
  person
• 4:28
  that
• 4:28
  does
• 4:28
  all
• 4:28
  these
• 4:29
  great
• 4:29
  things.
• 4:30
  I
• 4:30
  was
• 4:30
  also
• 4:30
  working
• 4:31
  at
• 4:31
  Marriott
• 4:32
  at
• 4:32
  the
• 4:32
  time
• 4:32
  as
• 4:33
  like
• 4:33
  a
• 4:33
  food
• 4:34
  and
• 4:34
  beverage
• 4:34
  assistant,
• 4:35
  just
• 4:35
  on
• 4:35
  the
• 4:35
  bar
• 4:36
  and
• 4:36
  all
• 4:37
  of
• 4:37
  that
• 4:37
  sort
• 4:37
  of
• 4:37
  thing.
• 4:38
  And
• 4:38
  they
• 4:39
  came
• 4:39
  to
• 4:39
  me
• 4:40
  on
• 4:40
  a
• 4:40
  Saturday
• 4:40
  and
• 4:41
  when
• 4:41
  one
• 4:42
  of
• 4:42
  our,
• 4:43
  one
• 4:43
  of
• 4:43
  our
• 4:43
  supervisors
• 4:44
  is
• 4:44
  ill
• 4:45
  and
• 4:45
  we've
• 4:45
  overbooked
• 4:46
  ourselves,
• 4:46
  we've
• 4:46
  got
• 4:46
  three
• 4:47
  weddings
• 4:47
  today.
• 4:48
  You're
• 4:48
  doing
• 4:48
  events
• 4:49
  management,
• 4:49
  here's
• 4:50
  the
• 4:50
  paperwork,
• 4:50
  off
• 4:50
  you
• 4:50
  go.
• 4:51
  And
• 4:52
  I
• 4:52
  went,
• 4:52
  I'm
• 4:52
  in
• 4:52
  my
• 4:53
  first
• 4:53
  year
• 4:53
  of
• 4:53
  events
• 4:54
  management.
• 4:54
  You
• 4:55
  have
• 4:55
  given
• 4:55
  me
• 4:55
  two
• 4:55
  hours
• 4:55
  notice
• 4:56
  and
• 4:56
  if
• 4:56
  I
• 4:56
  can't
• 4:56
  do
• 4:57
  it,
• 4:57
  I've
• 4:57
  just
• 4:57
  ruined
• 4:57
  somebody's
• 4:58
  wedding.
• 4:59
  Did
• 4:59
  it?
• 5:00
  Maybe
• 5:00
  not
• 5:00
  the
• 5:00
  best
• 5:00
  that
• 5:01
  it
• 5:01
  could
• 5:01
  be,
• 5:01
  but
• 5:01
  it
• 5:01
  was
• 5:01
  done
• 5:02
  and
• 5:02
  they
• 5:02
  got
• 5:02
  married
• 5:02
  and
• 5:03
  they
• 5:03
  had
• 5:03
  their
• 5:03
  food
• 5:03
  and
• 5:03
  everything
• 5:04
  was
• 5:04
  all
• 5:04
  okay
• 5:05
  and
• 5:05
  I
• 5:05
  got
• 5:05
  addicted
• 5:06
  to
• 5:06
  it
• 5:06
  and
• 5:06
  I
• 5:07
  just
• 5:07
  kind
• 5:07
  of
• 5:08
  went,
• 5:08
  okay,
• 5:09
  well
• 5:10
  this
• 5:10
  is
• 5:10
  me
• 5:10
  now,
• 5:11
  this
• 5:11
  is
• 5:11
  what
• 5:11
  I
• 5:11
  want
• 5:11
  to
• 5:12
  do
• 5:12
  with
• 5:12
  my
• 5:12
  life.
• 5:12
  And
• 5:13
  I'm
• 5:13
  going
• 5:13
  to,
• 5:14
  I'm
• 5:14
  going
• 5:14
  to
• 5:14
  fully
• 5:15
  run
• 5:15
  with
• 5:15
  weddings.
• 5:16
  There's
• 5:16
  something
• 5:16
  quite
• 5:17
  very
• 5:17
  addictive
• 5:18
  about
• 5:19
  being
• 5:20
  part
• 5:20
  of
• 5:20
  the
• 5:21
  biggest
• 5:21
  day
• 5:21
  of
• 5:21
  somebody's
• 5:22
  life
• 5:23
  and
• 5:23
  making
• 5:24
  them
• 5:24
  feel
• 5:24
  how
• 5:25
  they
• 5:25
  should
• 5:25
  be
• 5:25
  feeling
• 5:26
  on
• 5:26
  their
• 5:26
  wedding
• 5:26
  day.
• 5:26
  And
• 5:27
  I
• 5:27
  feel
• 5:27
  like
• 5:27
  it's
• 5:27
  my
• 5:27
  responsibility
• 5:28
  to
• 5:28
  give
• 5:29
  all
• 5:29
  of
• 5:29
  my
• 5:29
  couples
• 5:29
  the
• 5:30
  best
• 5:30
  possible
• 5:30
  experience.
• 5:31
  And
• 5:31
  yeah,
• 5:31
  so
• 5:32
  it
• 5:32
  all
• 5:32
  started
• 5:32
  because
• 5:33
  someone
• 5:33
  was
• 5:33
  sick
• 5:34
  in
• 5:34
  a
• 5:34
  Marriott
• 5:35
  and
• 5:35
  I
• 5:35
  got
• 5:35
  thrown
• 5:36
  paperwork.
• 5:36
  Sometimes
• 5:37
  that's
• 5:37
  the
• 5:37
  best
• 5:37
  way.
• 5:38
  We
• 5:38
  just
• 5:38
  get
• 5:38
  thrown
• 5:38
  in
• 5:38
  at
• 5:39
  the
• 5:39
  deep
• 5:39
  end
• 5:39
  and
• 5:39
  then
• 5:40
  have
• 5:40
  to
• 5:40
  sink
• 5:40
  or
• 5:40
  swim.
• 5:41
  And
• 5:41
  in
• 5:41
  this
• 5:41
  case
• 5:42
  you
• 5:42
  swam
• 5:43
  and
• 5:43
  you
• 5:43
  haven't
• 5:44
  looked
• 5:44
  back.
• 5:44
  You
• 5:44
  mentioned
• 5:45
  you
• 5:45
  got
• 5:45
  scouted
• 5:45
  for
• 5:46
  your
• 5:46
  current
• 5:46
  job.
• 5:46
  So
• 5:47
  presumably
• 5:47
  then
• 5:48
  you
• 5:48
  didn't
• 5:48
  just
• 5:48
  go
• 5:48
  from
• 5:49
  university
• 5:49
  straight
• 5:50
  into
• 5:50
  Elms
• 5:50
  Barn.
• 5:51
  There
• 5:51
  was
• 5:51
  a
• 5:51
  bit
• 5:51
  of
• 5:51
  a
• 5:51
  period
• 5:51
  in
• 5:52
  between.
• 5:52
  So
• 5:52
  did
• 5:52
  you
• 5:53
  work
• 5:53
  at
• 5:53
  different
• 5:53
  venues?
• 5:54
  Yeah,
• 5:54
  so
• 5:54
  I
• 5:54
  was
• 5:54
  at
• 5:55
  the
• 5:55
  Marriott
• 5:56
  for
• 5:56
  two
• 5:57
  and
• 5:57
  a
• 5:57
  bit
• 5:57
  years.
• 5:58
  Then
• 5:59
  as
• 5:59
  I
• 5:59
  was
• 5:59
  finishing
• 6:00
  my
• 6:00
  master's
• 6:00
  in
• 6:00
  business
• 6:01
  administration,
• 6:02
  I
• 6:02
  was
• 6:02
  also
• 6:02
  working
• 6:02
  at
• 6:03
  a
• 6:03
  museum
• 6:04
  in
• 6:04
  Wales
• 6:05
  and
• 6:05
  we
• 6:05
  did
• 6:06
  events
• 6:07
  for
• 6:07
  sort
• 6:07
  of
• 6:07
  200
• 6:08
  people
• 6:08
  as
• 6:08
  a
• 6:08
  minimum.
• 6:10
  And
• 6:10
  that
• 6:10
  was
• 6:10
  like
• 6:10
  radioing
• 6:11
  each
• 6:11
  other
• 6:11
  through
• 6:12
  the
• 6:12
  galleries,
• 6:12
  trying
• 6:12
  to
• 6:12
  stop
• 6:13
  people
• 6:13
  from
• 6:13
  climbing
• 6:13
  on
• 6:14
  vintage
• 6:14
  airplanes
• 6:15
  and
• 6:15
  cars
• 6:15
  and
• 6:15
  all
• 6:16
  sorts
• 6:16
  of
• 6:16
  stuff.
• 6:17
  There
• 6:17
  was
• 6:17
  one
• 6:17
  event
• 6:18
  where
• 6:18
  I
• 6:18
  was
• 6:19
  standing
• 6:19
  next
• 6:20
  to
• 6:20
  a
• 6:20
  person
• 6:20
  stood
• 6:21
  on
• 6:21
  a
• 6:21
  table
• 6:21
  and
• 6:21
  they
• 6:22
  swan
• 6:22
  dived
• 6:22
  over
• 6:23
  my
• 6:23
  head
• 6:23
  to
• 6:23
  be
• 6:24
  caught
• 6:24
  by
• 6:24
  someone
• 6:24
  else.
• 6:25
  And
• 6:25
  I
• 6:25
  just
• 6:25
  went,
• 6:26
  I
• 6:26
  think
• 6:26
  I
• 6:26
  need
• 6:26
  some
• 6:26
  security
• 6:27
  training.
• 6:28
  Went
• 6:28
  and
• 6:28
  did
• 6:28
  that.
• 6:29
  And
• 6:30
  then
• 6:31
  I
• 6:31
  moved
• 6:31
  to
• 6:31
  a
• 6:32
  boutique
• 6:32
  hotel
• 6:32
  in
• 6:33
  Wales,
• 6:33
  did
• 6:34
  all
• 6:34
  of
• 6:34
  their
• 6:34
  weddings
• 6:35
  and
• 6:35
  events
• 6:35
  there.
• 6:36
  That's
• 6:36
  where
• 6:36
  I
• 6:36
  met
• 6:36
  my
• 6:36
  partner,
• 6:37
  he
• 6:37
  was
• 6:37
  a
• 6:37
  chef
• 6:37
  there.
• 6:38
  We
• 6:39
  then
• 6:39
  had
• 6:39
  our
• 6:39
  daughter
• 6:40
  who
• 6:40
  turned
• 6:40
  three
• 6:41
  on
• 6:41
  Monday,
• 6:41
  moved
• 6:42
  back
• 6:42
  home
• 6:42
  to
• 6:43
  Norfolk,
• 6:44
  this
• 6:44
  is
• 6:44
  where
• 6:44
  I
• 6:44
  grew
• 6:44
  up.
• 6:45
  And
• 6:46
  when
• 6:46
  my
• 6:46
  daughter
• 6:46
  was
• 6:46
  about
• 6:47
  six
• 6:47
  to
• 6:48
  eight
• 6:48
  months
• 6:48
  sold,
• 6:49
  I
• 6:49
  started
• 6:49
  working
• 6:50
  in
• 6:50
  a
• 6:50
  restaurant
• 6:50
  as
• 6:51
  a
• 6:51
  business
• 6:51
  development
• 6:51
  manager.
• 6:52
  So
• 6:52
  basically
• 6:53
  I
• 6:53
  programmed
• 6:53
  all
• 6:53
  of
• 6:53
  their
• 6:54
  computer
• 6:54
  systems,
• 6:55
  I
• 6:55
  sorted
• 6:55
  out
• 6:55
  their
• 6:55
  reservation
• 6:56
  systems
• 6:56
  for
• 6:56
  the
• 6:56
  rooms,
• 6:57
  I
• 6:57
  did
• 6:57
  all
• 6:57
  their
• 6:58
  SEO,
• 6:58
  sorted
• 6:58
  out
• 6:58
  their
• 6:59
  website
• 6:59
  and
• 7:00
  went,
• 7:00
  I
• 7:00
  hate
• 7:00
  it
• 7:01
  so
• 7:01
  much.
• 7:02
  I
• 7:02
  miss
• 7:02
  my
• 7:02
  couples.
• 7:03
  I
• 7:04
  know
• 7:04
  I'm
• 7:04
  okay
• 7:04
  at
• 7:05
  what
• 7:05
  I'm
• 7:05
  doing
• 7:05
  now,
• 7:05
  but
• 7:05
  I
• 7:06
  miss
• 7:06
  weddings
• 7:07
  and
• 7:07
  being
• 7:07
  involved
• 7:08
  in
• 7:08
  that.
• 7:08
  And
• 7:09
  when
• 7:09
  I
• 7:10
  got
• 7:10
  the
• 7:10
  phone
• 7:10
  call
• 7:11
  from
• 7:11
  an
• 7:11
  agency,
• 7:12
  basically
• 7:12
  saying,
• 7:13
  we've
• 7:13
  got
• 7:13
  this
• 7:14
  venue
• 7:14
  that's
• 7:14
  really
• 7:14
  interested
• 7:15
  in
• 7:15
  speaking
• 7:15
  to
• 7:15
  you.
• 7:16
  When
• 7:16
  can
• 7:16
  you
• 7:16
  get
• 7:16
  down
• 7:16
  there?
• 7:17
  And
• 7:17
  I
• 7:17
  was
• 7:17
  like,
• 7:17
  today,
• 7:18
  now,
• 7:18
  Let
• 7:18
  me
• 7:18
  go,
• 7:19
  let
• 7:19
  me
• 7:19
  see.
• 7:21
  And
• 7:21
  two
• 7:21
  meetings
• 7:22
  later,
• 7:22
  Andrew
• 7:22
  was
• 7:23
  like,
• 7:23
  yeah,
• 7:24
  the
• 7:24
  job
• 7:24
  is
• 7:24
  yours.
• 7:25
  When
• 7:25
  can
• 7:25
  you
• 7:25
  start?
• 7:26
  So
• 7:26
  that
• 7:26
  was
• 7:27
  kind
• 7:27
  of
• 7:27
  how
• 7:27
  I
• 7:27
  ended
• 7:27
  up
• 7:28
  back
• 7:28
  in
• 7:28
  Norfolk
• 7:29
  after
• 7:29
  going
• 7:30
  to
• 7:30
  Wales
• 7:31
  and
• 7:31
  kind
• 7:31
  of
• 7:32
  a
• 7:32
  big
• 7:32
  roller
• 7:32
  coaster
• 7:33
  of
• 7:33
  lots
• 7:33
  of
• 7:34
  different
• 7:34
  venues
• 7:34
  and
• 7:35
  lots
• 7:35
  of
• 7:35
  different
• 7:35
  types
• 7:36
  of
• 7:36
  venues
• 7:36
  as
• 7:37
  well.
• 7:37
  And
• 7:37
  having
• 7:38
  children
• 7:38
  always
• 7:39
  changes
• 7:39
  everything.
• 7:40
  That's
• 7:40
  often
• 7:40
  the
• 7:41
  reason
• 7:41
  for
• 7:41
  people
• 7:42
  moving
• 7:42
  and
• 7:42
  changing
• 7:43
  careers.
• 7:43
  But
• 7:44
  you've
• 7:44
  also
• 7:44
  mentioned
• 7:45
  that
• 7:45
  you
• 7:45
  are
• 7:46
  wearing
• 7:46
  all
• 7:46
  the
• 7:46
  hats
• 7:46
  you're
• 7:46
  at
• 7:47
  all
• 7:47
  of
• 7:47
  these
• 7:47
  weddings.
• 7:48
  How
• 7:48
  are
• 7:48
  you
• 7:48
  juggling
• 7:49
  that
• 7:50
  side
• 7:50
  of
• 7:50
  things,
• 7:50
  both
• 7:51
  work
• 7:51
  and
• 7:52
  having
• 7:52
  a
• 7:53
  child?
• 7:53
  So
• 7:54
  I
• 7:54
  don't
• 7:54
  think
• 7:54
  I
• 7:55
  delegate
• 7:55
  my
• 7:55
  time
• 7:56
  as
• 7:56
  well
• 7:56
  as
• 7:56
  I
• 7:56
  potentially
• 7:57
  could.
• 7:57
  I
• 7:57
  definitely
• 7:58
  need
• 7:58
  to
• 7:58
  get
• 7:58
  better
• 7:58
  at
• 7:59
  calendar
• 7:59
  blocking,
• 8:00
  which
• 8:00
  is
• 8:00
  something
• 8:00
  that
• 8:00
  I'm
• 8:01
  trying
• 8:01
  to
• 8:01
  do
• 8:01
  a
• 8:01
  little
• 8:01
  bit
• 8:02
  more.
• 8:02
  But
• 8:03
  I'll
• 8:03
  often
• 8:03
  reply
• 8:04
  to
• 8:04
  emails
• 8:04
  at
• 8:04
  kind
• 8:05
  of
• 8:05
  midnight,
• 8:05
  two
• 8:05
  o'
• 8:05
  clock
• 8:06
  in
• 8:06
  the
• 8:06
  morning
• 8:06
  because
• 8:06
  that's
• 8:07
  when
• 8:07
  I
• 8:07
  have
• 8:07
  my
• 8:07
  quiet
• 8:08
  headspace.
• 8:09
  I'm
• 8:09
  definitely
• 8:09
  a
• 8:09
  night
• 8:10
  owl.
• 8:10
  It
• 8:10
  just
• 8:11
  works
• 8:11
  better
• 8:12
  for
• 8:12
  me.
• 8:12
  I
• 8:12
  do
• 8:13
  at
• 8:13
  the
• 8:13
  bottom
• 8:13
  of
• 8:13
  my
• 8:13
  emails.
• 8:14
  Caveat.
• 8:15
  I
• 8:15
  reply
• 8:15
  at
• 8:15
  a
• 8:15
  convenient
• 8:16
  time
• 8:16
  for
• 8:16
  me.
• 8:16
  You
• 8:17
  do
• 8:17
  not
• 8:17
  need
• 8:17
  to
• 8:17
  reply
• 8:17
  at
• 8:18
  a
• 8:18
  time
• 8:18
  that
• 8:18
  is
• 8:18
  inconvenient
• 8:19
  for
• 8:19
  you.
• 8:19
  Like
• 8:20
  just
• 8:20
  being
• 8:21
  like,
• 8:21
  I'm
• 8:21
  not
• 8:21
  replying
• 8:22
  at
• 8:22
  2am
• 8:22
  because
• 8:22
  I
• 8:23
  expect
• 8:23
  a
• 8:23
  response
• 8:23
  at
• 8:23
  2am
• 8:25
  and
• 8:25
  then,
• 8:25
  yeah,
• 8:26
  I
• 8:26
  try
• 8:26
  and
• 8:27
  keep
• 8:27
  Monday
• 8:27
  as
• 8:28
  like
• 8:28
  my
• 8:28
  admin,
• 8:29
  sort
• 8:30
  out
• 8:30
  all
• 8:30
  my
• 8:30
  emails,
• 8:31
  sort
• 8:31
  out
• 8:31
  the
• 8:31
  inbox,
• 8:32
  do
• 8:32
  all
• 8:32
  the
• 8:32
  linen
• 8:33
  and
• 8:33
  the
• 8:33
  bar
• 8:34
  and
• 8:34
  all
• 8:34
  of
• 8:34
  those
• 8:35
  little
• 8:35
  bits
• 8:35
  and
• 8:35
  pieces
• 8:35
  and
• 8:36
  then
• 8:36
  a
• 8:36
  bit
• 8:37
  of
• 8:37
  content
• 8:37
  planning
• 8:38
  as
• 8:38
  well.
• 8:38
  And
• 8:39
  then
• 8:39
  it
• 8:39
  just
• 8:39
  is
• 8:39
  whatever
• 8:40
  email
• 8:40
  comes
• 8:41
  in,
• 8:41
  I
• 8:41
  just
• 8:42
  deal
• 8:42
  with
• 8:43
  one
• 8:43
  thing
• 8:43
  at
• 8:43
  a
• 8:43
  time.
• 8:43
  I
• 8:44
  feel
• 8:44
  like
• 8:44
  I
• 8:44
  scatter
• 8:44
  myself
• 8:45
  a
• 8:45
  little
• 8:45
  bit,
• 8:45
  but
• 8:46
  I
• 8:46
  do.
• 8:46
  It
• 8:47
  all
• 8:47
  makes
• 8:47
  sense
• 8:47
  in
• 8:47
  my
• 8:48
  own
• 8:48
  head.
• 8:48
  Whether
• 8:48
  my
• 8:48
  diary
• 8:49
  makes
• 8:49
  sense
• 8:49
  to
• 8:49
  anyone
• 8:49
  else
• 8:50
  is
• 8:50
  a
• 8:50
  completely
• 8:50
  separate
• 8:50
  matter,
• 8:51
  but
• 8:51
  it
• 8:51
  all
• 8:52
  makes
• 8:52
  sense
• 8:52
  to
• 8:52
  me
• 8:53
  and
• 8:53
  so
• 8:53
  I
• 8:53
  just
• 8:53
  kind
• 8:53
  of
• 8:54
  run
• 8:54
  with
• 8:55
  it.
• 8:55
  And
• 8:55
  because
• 8:55
  my
• 8:55
  daughter's
• 8:56
  so
• 8:56
  young,
• 8:56
  I
• 8:57
  can
• 8:57
  get
• 8:57
  away
• 8:57
  with
• 8:58
  working
• 8:58
  at
• 8:58
  the
• 8:58
  Weekends,
• 8:59
  a
• 8:59
  lot
• 8:59
  more.
• 8:59
  So
• 9:00
  my
• 9:00
  Saturday
• 9:01
  and
• 9:01
  my
• 9:01
  Sunday
• 9:01
  are
• 9:02
  often
• 9:02
  very,
• 9:02
  very
• 9:02
  busy.
• 9:03
  And
• 9:03
  then
• 9:03
  I
• 9:04
  try
• 9:04
  and
• 9:04
  take
• 9:04
  days
• 9:05
  off
• 9:05
  in
• 9:05
  the
• 9:05
  week
• 9:05
  with
• 9:05
  her,
• 9:06
  so
• 9:07
  she
• 9:07
  still
• 9:07
  gets
• 9:08
  two
• 9:08
  days
• 9:08
  of
• 9:08
  my
• 9:08
  time,
• 9:09
  but
• 9:09
  it's
• 9:09
  just
• 9:09
  not
• 9:10
  a
• 9:10
  Saturday
• 9:10
  and
• 9:10
  a
• 9:10
  Sunday
• 9:11
  because
• 9:11
  I
• 9:12
  can
• 9:12
  cram
• 9:12
  my
• 9:12
  diaries,
• 9:13
  all
• 9:13
  the
• 9:13
  viewings
• 9:14
  on
• 9:14
  a
• 9:14
  Sunday,
• 9:14
  and
• 9:14
  I
• 9:14
  often
• 9:15
  have,
• 9:15
  like,
• 9:15
  seven
• 9:15
  viewings
• 9:16
  back
• 9:16
  to
• 9:16
  back.
• 9:16
  And
• 9:17
  by
• 9:17
  the
• 9:17
  end
• 9:17
  of
• 9:17
  it,
• 9:17
  I'm
• 9:17
  like,
• 9:18
  oh,
• 9:18
  my
• 9:18
  God,
• 9:18
  I
• 9:18
  really
• 9:18
  hope
• 9:18
  I've
• 9:19
  told
• 9:19
  people
• 9:19
  the
• 9:20
  right
• 9:20
  stuff,
• 9:20
  because
• 9:20
  I'm
• 9:21
  just.
• 9:21
  I'm
• 9:21
  out.
• 9:21
  I'm
• 9:22
  done.
• 9:22
  Yeah.
• 9:23
  And
• 9:23
  don't
• 9:23
  beat
• 9:23
  yourself
• 9:23
  up
• 9:24
  about
• 9:24
  it.
• 9:24
  Right.
• 9:24
  Because
• 9:25
  none
• 9:25
  of
• 9:25
  us
• 9:26
  have
• 9:26
  it.
• 9:26
  Right.
• 9:26
  The
• 9:26
  balance
• 9:27
  is
• 9:27
  never.
• 9:27
  There
• 9:27
  is
• 9:28
  no
• 9:28
  such
• 9:28
  thing
• 9:28
  as
• 9:28
  a
• 9:28
  perfect
• 9:29
  balance.
• 9:29
  And
• 9:29
  anyone
• 9:30
  listening
• 9:30
  to
• 9:30
  this
• 9:31
  will
• 9:31
  know.
• 9:31
  I
• 9:31
  just
• 9:32
  think
• 9:32
  it's
• 9:32
  interesting
• 9:32
  to
• 9:32
  hear
• 9:33
  different
• 9:33
  perspectives
• 9:33
  about
• 9:34
  how
• 9:34
  people
• 9:34
  do
• 9:34
  juggle
• 9:35
  it.
• 9:35
  And
• 9:35
  actually,
• 9:35
  quite
• 9:36
  often
• 9:36
  for
• 9:36
  people
• 9:36
  in
• 9:36
  the
• 9:37
  wedding
• 9:37
  industry,
• 9:37
  Saturday
• 9:37
  and
• 9:38
  Sunday
• 9:38
  isn't
• 9:39
  the
• 9:39
  weekend.
• 9:39
  You
• 9:39
  know,
• 9:40
  a
• 9:40
  weekend
• 9:40
  can
• 9:40
  be
• 9:40
  whatever
• 9:41
  days
• 9:41
  you
• 9:41
  want
• 9:41
  it
• 9:41
  to
• 9:41
  be.
• 9:42
  As
• 9:42
  long
• 9:42
  as
• 9:42
  you've
• 9:42
  got
• 9:42
  some
• 9:42
  days
• 9:43
  off
• 9:43
  and
• 9:43
  you're
• 9:43
  not
• 9:43
  working
• 9:43
  seven
• 9:44
  days
• 9:44
  a
• 9:44
  week
• 9:44
  and
• 9:44
  burning
• 9:45
  yourself
• 9:45
  into
• 9:45
  the
• 9:45
  ground,
• 9:46
  it
• 9:46
  absolutely
• 9:47
  doesn't
• 9:47
  matter.
• 9:48
  Now,
• 9:48
  you've
• 9:49
  worked
• 9:49
  in
• 9:49
  venues
• 9:50
  for
• 9:50
  the
• 9:50
  last
• 9:51
  few
• 9:51
  years,
• 9:51
  and
• 9:52
  I've
• 9:52
  been
• 9:52
  talking
• 9:52
  a
• 9:53
  lot
• 9:53
  on
• 9:53
  this
• 9:53
  podcast,
• 9:53
  a
• 9:54
  lot
• 9:54
  in
• 9:54
  my
• 9:54
  stage
• 9:55
  talks
• 9:55
  about
• 9:55
  how
• 9:56
  I
• 9:56
  think
• 9:56
  couples
• 9:56
  are
• 9:56
  changing,
• 9:57
  how
• 9:57
  we're
• 9:58
  seeing
• 9:58
  shifts
• 9:58
  in
• 9:58
  the
• 9:58
  wedding
• 9:59
  industry.
• 9:59
  You're
• 10:00
  right
• 10:00
  there
• 10:00
  talking
• 10:00
  to
• 10:00
  people
• 10:01
  on
• 10:01
  a
• 10:01
  weekly,
• 10:02
  monthly,
• 10:02
  daily
• 10:02
  basis.
• 10:03
  What
• 10:03
  have
• 10:03
  you
• 10:03
  seen
• 10:04
  over
• 10:04
  the
• 10:04
  last
• 10:05
  sort
• 10:05
  of
• 10:06
  four
• 10:06
  or
• 10:06
  five
• 10:06
  years?
• 10:07
  What
• 10:07
  shifts
• 10:08
  are
• 10:08
  you
• 10:08
  seeing
• 10:08
  when
• 10:08
  it
• 10:09
  comes
• 10:09
  to
• 10:09
  the
• 10:09
  couples
• 10:10
  that
• 10:10
  are
• 10:10
  coming
• 10:10
  to
• 10:11
  work
• 10:11
  with
• 10:11
  you?
• 10:11
  So
• 10:12
  first,
• 10:12
  I
• 10:12
  think
• 10:13
  they're
• 10:13
  getting
• 10:13
  older,
• 10:14
  which
• 10:15
  is
• 10:15
  interesting
• 10:16
  because
• 10:16
  a
• 10:16
  lot
• 10:16
  of
• 10:16
  people
• 10:16
  say,
• 10:17
  oh,
• 10:17
  they're
• 10:17
  getting
• 10:17
  younger.
• 10:18
  I
• 10:18
  don't
• 10:18
  know
• 10:18
  how
• 10:18
  to
• 10:18
  talk
• 10:19
  to
• 10:19
  the
• 10:19
  young
• 10:19
  couples.
• 10:20
  I've
• 10:20
  noticed
• 10:21
  that
• 10:21
  from
• 10:22
  where
• 10:22
  I
• 10:22
  started,
• 10:22
  I
• 10:23
  was
• 10:23
  working
• 10:23
  with
• 10:23
  kind
• 10:23
  of
• 10:24
  mid
• 10:24
  to
• 10:24
  late
• 10:24
  20s
• 10:25
  couples,
• 10:25
  and
• 10:25
  now
• 10:26
  I'm
• 10:26
  working
• 10:26
  with
• 10:26
  kind
• 10:27
  of
• 10:27
  mid-30s
• 10:27
  couples,
• 10:28
  which
• 10:28
  is.
• 10:29
  Doesn't
• 10:29
  feel
• 10:30
  like
• 10:30
  a
• 10:30
  big
• 10:30
  jump,
• 10:30
  but
• 10:31
  there
• 10:31
  is
• 10:31
  a
• 10:31
  very
• 10:31
  distinct
• 10:32
  difference
• 10:32
  in
• 10:32
  where
• 10:32
  they're
• 10:33
  at
• 10:33
  in
• 10:34
  their
• 10:34
  life
• 10:34
  stages
• 10:34
  and
• 10:35
  in
• 10:35
  their
• 10:35
  life
• 10:35
  planning.
• 10:36
  So
• 10:36
  I
• 10:36
  think
• 10:36
  the
• 10:36
  average
• 10:37
  age
• 10:37
  of
• 10:37
  a
• 10:37
  couple
• 10:37
  getting
• 10:38
  married
• 10:38
  now
• 10:38
  is
• 10:38
  34.
• 10:39
  And
• 10:40
  five
• 10:40
  years
• 10:40
  ago,
• 10:40
  that
• 10:40
  was
• 10:40
  28.
• 10:41
  So
• 10:42
  there
• 10:42
  is
• 10:42
  a
• 10:42
  difference
• 10:43
  in
• 10:43
  that
• 10:43
  age
• 10:43
  demographic.
• 10:45
  I
• 10:45
  also
• 10:46
  think
• 10:46
  there's
• 10:46
  quite
• 10:46
  a
• 10:47
  big
• 10:47
  difference
• 10:47
  in
• 10:47
  the
• 10:47
  way
• 10:48
  people
• 10:48
  are
• 10:48
  planning
• 10:49
  now.
• 10:50
  So
• 10:50
  before
• 10:51
  COVID
• 10:51
  it
• 10:52
  was
• 10:52
  very
• 10:52
  much
• 10:53
  you
• 10:53
  plan
• 10:53
  your
• 10:53
  wedding
• 10:54
  with
• 10:54
  12
• 10:54
  to
• 10:54
  18
• 10:54
  months.
• 10:55
  That
• 10:55
  is
• 10:55
  the
• 10:55
  timeline.
• 10:56
  Why
• 10:57
  are
• 10:57
  we
• 10:57
  deviating
• 10:57
  from
• 10:58
  that
• 10:58
  now?
• 10:59
  It's
• 10:59
  either
• 10:59
  two
• 11:00
  years
• 11:00
  plus.
• 11:00
  I've
• 11:01
  just
• 11:01
  taken
• 11:01
  two
• 11:01
  bookings
• 11:02
  for
• 11:02
  2028,
• 11:03
  which
• 11:03
  seems
• 11:03
  insane,
• 11:05
  or
• 11:06
  six
• 11:06
  to
• 11:07
  nine
• 11:07
  months,
• 11:07
  maybe
• 11:08
  less.
• 11:08
  I
• 11:08
  actually
• 11:09
  took
• 11:09
  a
• 11:09
  booking
• 11:09
  last
• 11:10
  year
• 11:10
  and
• 11:11
  we.
• 11:11
  The
• 11:11
  first
• 11:12
  time
• 11:12
  she
• 11:12
  sat
• 11:12
  down
• 11:12
  with
• 11:13
  me
• 11:13
  was
• 11:13
  five
• 11:13
  weeks
• 11:14
  before
• 11:14
  her
• 11:14
  wedding
• 11:14
  day.
• 11:15
  So
• 11:15
  it's
• 11:16
  definitely.
• 11:16
  It's
• 11:17
  either
• 11:17
  really
• 11:18
  long
• 11:18
  or
• 11:18
  actually
• 11:18
  very
• 11:19
  condensed.
• 11:20
  And
• 11:20
  just
• 11:20
  let's
• 11:21
  get
• 11:21
  this
• 11:21
  done.
• 11:22
  I
• 11:23
  want
• 11:23
  to
• 11:23
  get
• 11:23
  married
• 11:23
  and
• 11:23
  I
• 11:23
  don't
• 11:24
  want
• 11:24
  to
• 11:24
  wait
• 11:24
  about
• 11:24
  for
• 11:24
  it.
• 11:25
  Yeah,
• 11:25
  I
• 11:25
  think
• 11:25
  that's
• 11:25
  the
• 11:25
  thing
• 11:26
  as
• 11:26
  well.
• 11:26
  It's
• 11:26
  not
• 11:26
  even
• 11:26
  that
• 11:27
  the
• 11:27
  time
• 11:27
  is
• 11:28
  changed
• 11:29
  in
• 11:29
  that
• 11:29
  we
• 11:29
  can
• 11:29
  say
• 11:29
  it's
• 11:30
  now
• 11:30
  this
• 11:30
  length
• 11:30
  of
• 11:31
  time.
• 11:31
  I
• 11:31
  think
• 11:31
  the
• 11:31
  point
• 11:31
  that
• 11:32
  you
• 11:32
  make
• 11:32
  that
• 11:33
  actually
• 11:33
  everyone
• 11:33
  just
• 11:33
  isn't
• 11:34
  working
• 11:34
  to
• 11:34
  that
• 11:35
  timeline
• 11:35
  anymore,
• 11:35
  they
• 11:35
  were
• 11:36
  all
• 11:36
  just
• 11:36
  making
• 11:36
  up
• 11:36
  their
• 11:37
  own
• 11:37
  timelines,
• 11:38
  is
• 11:38
  what
• 11:38
  throws
• 11:38
  us
• 11:39
  off
• 11:39
  in
• 11:39
  the
• 11:39
  industry
• 11:39
  because
• 11:40
  we're
• 11:40
  like.
• 11:40
  But
• 11:40
  people
• 11:41
  used
• 11:41
  to
• 11:41
  always
• 11:41
  do
• 11:41
  the
• 11:42
  same
• 11:42
  kind
• 11:42
  of
• 11:42
  thing
• 11:42
  and
• 11:42
  we're
• 11:43
  seeing
• 11:43
  such
• 11:43
  a
• 11:43
  change
• 11:44
  in
• 11:44
  behavior
• 11:45
  in
• 11:45
  the
• 11:45
  way
• 11:45
  people
• 11:45
  are
• 11:45
  working.
• 11:46
  And
• 11:47
  that
• 11:47
  short
• 11:48
  booking
• 11:48
  window
• 11:48
  is
• 11:49
  quite
• 11:49
  terrifying,
• 11:50
  I
• 11:50
  think,
• 11:50
  for
• 11:50
  a
• 11:51
  lot
• 11:51
  of
• 11:51
  industry
• 11:51
  people,
• 11:52
  because
• 11:52
  where
• 11:52
  they've
• 11:53
  had
• 11:53
  that
• 11:53
  comfort
• 11:54
  of
• 11:54
  knowing,
• 11:54
  you
• 11:54
  know,
• 11:54
  I
• 11:55
  go
• 11:55
  into
• 11:55
  a
• 11:55
  year
• 11:55
  and
• 11:55
  all
• 11:56
  my
• 11:56
  bookings
• 11:56
  are
• 11:56
  already
• 11:57
  in
• 11:57
  the
• 11:57
  diary
• 11:58
  all
• 11:58
  of
• 11:58
  a
• 11:58
  sudden,
• 11:59
  actually,
• 11:59
  we're
• 11:59
  going
• 11:59
  into
• 12:00
  a
• 12:00
  year
• 12:00
  with
• 12:00
  space.
• 12:01
  And
• 12:01
  yes,
• 12:02
  we
• 12:02
  know
• 12:02
  that
• 12:02
  space
• 12:02
  will
• 12:02
  fill
• 12:03
  up,
• 12:03
  but
• 12:03
  it
• 12:03
  definitely
• 12:04
  doesn't
• 12:04
  make
• 12:04
  us
• 12:05
  feel
• 12:05
  as
• 12:05
  comfortable
• 12:06
  as
• 12:06
  it
• 12:07
  once
• 12:07
  did.
• 12:07
  Yeah,
• 12:08
  it's
• 12:08
  a
• 12:08
  bit
• 12:08
  scary
• 12:08
  because
• 12:09
  I
• 12:09
  look
• 12:09
  at
• 12:09
  it
• 12:09
  and
• 12:10
  I
• 12:10
  go,
• 12:10
  oh,
• 12:10
  I've
• 12:10
  got
• 12:11
  a
• 12:11
  weird
• 12:11
  space
• 12:11
  in
• 12:11
  July.
• 12:12
  Why
• 12:12
  the
• 12:12
  hell
• 12:13
  do
• 12:13
  I
• 12:13
  have
• 12:13
  a
• 12:13
  Saturday
• 12:14
  in
• 12:14
  July
• 12:14
  available?
• 12:15
  That's.
• 12:15
  That's
• 12:15
  scary.
• 12:16
  That's
• 12:16
  not
• 12:16
  good.
• 12:16
  But
• 12:17
  I
• 12:17
  know
• 12:17
  it's
• 12:17
  going
• 12:18
  to
• 12:18
  get
• 12:18
  filled.
• 12:18
  I
• 12:18
  just
• 12:18
  don't
• 12:18
  know
• 12:19
  quite
• 12:19
  when
• 12:19
  that
• 12:20
  couple's
• 12:20
  going
• 12:20
  to
• 12:21
  walk
• 12:21
  through
• 12:21
  the
• 12:21
  door.
• 12:21
  And
• 12:22
  they
• 12:22
  might
• 12:22
  have
• 12:22
  already
• 12:22
  walked
• 12:23
  through
• 12:23
  the
• 12:23
  door.
• 12:23
  That's
• 12:23
  the
• 12:23
  other
• 12:23
  thing
• 12:24
  I've
• 12:24
  been
• 12:24
  seeing
• 12:24
  is
• 12:25
  people
• 12:25
  have
• 12:25
  got
• 12:26
  major
• 12:26
  decision
• 12:26
  delay.
• 12:27
  They
• 12:28
  have
• 12:28
  so
• 12:28
  much
• 12:29
  information
• 12:29
  at
• 12:30
  their
• 12:30
  fingertips
• 12:31
  that
• 12:31
  they
• 12:31
  can
• 12:31
  almost
• 12:32
  research
• 12:32
  themselves
• 12:33
  into
• 12:33
  a
• 12:33
  point
• 12:33
  of
• 12:34
  standstill.
• 12:35
  And
• 12:35
  so
• 12:36
  I've
• 12:36
  got
• 12:36
  someone
• 12:37
  that
• 12:37
  I'm
• 12:37
  currently
• 12:37
  working
• 12:38
  with
• 12:38
  who's
• 12:38
  just
• 12:38
  asked
• 12:39
  me
• 12:39
  to
• 12:39
  draw
• 12:39
  up
• 12:39
  a
• 12:39
  contract
• 12:40
  for
• 12:40
  them
• 12:41
  for
• 12:41
  2028.
• 12:42
  They
• 12:42
  first
• 12:43
  found
• 12:43
  me
• 12:43
  at
• 12:44
  a
• 12:44
  wedding
• 12:44
  show
• 12:44
  in
• 12:45
  February
• 12:45
  this
• 12:46
  year,
• 12:46
  came
• 12:47
  to
• 12:47
  view
• 12:47
  me
• 12:47
  again
• 12:48
  in
• 12:48
  March,
• 12:48
  and
• 12:49
  then
• 12:49
  came
• 12:49
  to
• 12:49
  view
• 12:50
  again
• 12:50
  in
• 12:50
  July
• 12:50
  and
• 12:51
  are
• 12:51
  only
• 12:51
  now
• 12:52
  starting
• 12:52
  to
• 12:52
  think
• 12:52
  about
• 12:53
  their
• 12:53
  2028
• 12:54
  date.
• 12:54
  So
• 12:54
  it
• 12:55
  does
• 12:55
  take
• 12:56
  an
• 12:56
  awful
• 12:56
  long
• 12:57
  time
• 12:57
  for
• 12:58
  people
• 12:58
  to
• 12:58
  commit.
• 12:59
  Now
• 12:59
  it's
• 12:59
  either
• 13:00
  straight
• 13:00
  away,
• 13:00
  we
• 13:00
  viewed.
• 13:01
  We
• 13:01
  love
• 13:01
  it.
• 13:01
  Let's
• 13:01
  have
• 13:01
  the
• 13:02
  deposit
• 13:02
  or
• 13:03
  months.
• 13:04
  There
• 13:04
  doesn't
• 13:04
  seem
• 13:05
  to
• 13:05
  be
• 13:05
  that
• 13:05
  nice,
• 13:05
  kind
• 13:06
  of,
• 13:06
  oh,
• 13:06
  it's
• 13:06
  been
• 13:06
  a
• 13:06
  week.
• 13:07
  I've
• 13:07
  Kind
• 13:07
  of
• 13:07
  decided
• 13:08
  that
• 13:08
  that's
• 13:08
  what
• 13:08
  I
• 13:08
  want
• 13:08
  to
• 13:09
  do.
• 13:09
  Now
• 13:09
  it's
• 13:09
  either
• 13:10
  an
• 13:10
  instant
• 13:10
  or
• 13:11
  it
• 13:11
  will
• 13:11
  take
• 13:12
  ages.
• 13:12
  And
• 13:12
  you
• 13:13
  just
• 13:13
  never
• 13:13
  know
• 13:13
  if
• 13:13
  that
• 13:14
  lead
• 13:14
  is
• 13:14
  actually
• 13:14
  a
• 13:15
  no.
• 13:15
  So
• 13:15
  my
• 13:16
  follow
• 13:16
  up
• 13:16
  process
• 13:17
  has
• 13:17
  gone
• 13:17
  from
• 13:18
  two
• 13:18
  emails
• 13:19
  to
• 13:19
  12
• 13:19
  emails.
• 13:21
  Because
• 13:22
  if
• 13:22
  I
• 13:22
  keep
• 13:22
  having
• 13:23
  those
• 13:23
  touch
• 13:23
  points
• 13:23
  with
• 13:24
  them
• 13:24
  and
• 13:24
  keep
• 13:24
  going
• 13:25
  or
• 13:25
  do
• 13:26
  you
• 13:26
  remember
• 13:26
  me,
• 13:26
  I
• 13:27
  still
• 13:27
  think
• 13:27
  about
• 13:27
  you
• 13:27
  and
• 13:28
  all
• 13:28
  this
• 13:28
  sort
• 13:28
  of
• 13:28
  stuff,
• 13:28
  then
• 13:29
  I
• 13:29
  never
• 13:29
  know,
• 13:30
  someone
• 13:30
  might
• 13:31
  come
• 13:31
  through
• 13:31
  and
• 13:31
  go,
• 13:31
  oh
• 13:32
  yeah,
• 13:32
  here's
• 13:33
  the
• 13:33
  deposit.
• 13:33
  Now
• 13:33
  I've
• 13:33
  decided
• 13:34
  I'm
• 13:34
  ready
• 13:34
  and
• 13:34
  I
• 13:34
  could
• 13:35
  be
• 13:35
  going,
• 13:35
  my
• 13:35
  God,
• 13:35
  I
• 13:35
  saw
• 13:36
  you
• 13:36
  in
• 13:36
  January.
• 13:37
  So
• 13:38
  you
• 13:38
  just.
• 13:38
  It's
• 13:39
  really
• 13:39
  hard
• 13:39
  to
• 13:40
  kind
• 13:40
  of
• 13:40
  work
• 13:40
  out
• 13:40
  what's
• 13:41
  a
• 13:41
  no
• 13:41
  and
• 13:41
  what's
• 13:42
  ghosting
• 13:43
  at
• 13:43
  the
• 13:43
  moment,
• 13:43
  which
• 13:44
  is,
• 13:44
  which
• 13:44
  is
• 13:44
  a
• 13:44
  struggle.
• 13:45
  I
• 13:45
  always
• 13:46
  say
• 13:46
  it's
• 13:46
  not
• 13:46
  a
• 13:46
  no
• 13:47
  until
• 13:47
  it's
• 13:47
  a
• 13:48
  no
• 13:48
  because
• 13:48
  it
• 13:48
  could
• 13:48
  be
• 13:49
  a
• 13:49
  just
• 13:49
  not
• 13:49
  yet.
• 13:50
  And
• 13:50
  I'm
• 13:50
  ready
• 13:50
  in
• 13:50
  a
• 13:51
  few
• 13:51
  months
• 13:51
  for
• 13:52
  sure.
• 13:52
  I
• 13:52
  have
• 13:52
  a
• 13:52
  follow
• 13:52
  up
• 13:53
  question
• 13:53
  for
• 13:53
  you.
• 13:53
  Now
• 13:54
  you
• 13:54
  said
• 13:54
  that
• 13:54
  you're
• 13:55
  following
• 13:55
  up
• 13:55
  with
• 13:55
  People
• 13:56
  up
• 13:56
  to
• 13:56
  12
• 13:56
  emails.
• 13:57
  Are
• 13:57
  you
• 13:57
  doing
• 13:58
  that
• 13:58
  all
• 13:58
  manually?
• 13:58
  Are
• 13:59
  you
• 13:59
  using
• 13:59
  any
• 13:59
  kind
• 14:00
  of
• 14:00
  system?
• 14:00
  Thank
• 14:00
  God,
• 14:01
  I'm
• 14:01
  not
• 14:01
  doing
• 14:01
  that
• 14:01
  manually
• 14:02
  anymore.
• 14:02
  So
• 14:03
  I
• 14:03
  went
• 14:03
  to
• 14:03
  the
• 14:04
  Guides
• 14:04
  for
• 14:04
  Brides
• 14:05
  conference
• 14:06
  last
• 14:06
  year,
• 14:07
  which
• 14:07
  is
• 14:07
  where
• 14:07
  I
• 14:07
  met
• 14:07
  you
• 14:07
  for
• 14:07
  the
• 14:08
  first
• 14:08
  time
• 14:08
  and
• 14:08
  I
• 14:08
  got
• 14:08
  your
• 14:08
  book
• 14:09
  and
• 14:09
  I
• 14:09
  still
• 14:09
  am
• 14:09
  only
• 14:09
  halfway
• 14:10
  through
• 14:10
  it,
• 14:10
  sorry.
• 14:11
  But
• 14:12
  I
• 14:12
  also
• 14:13
  met
• 14:13
  Eamon
• 14:14
  from
• 14:14
  Brightbiz
• 14:15
  and
• 14:15
  everything
• 14:16
  he
• 14:16
  was
• 14:16
  saying
• 14:16
  I
• 14:16
  was
• 14:17
  like,
• 14:17
  oh
• 14:17
  my
• 14:17
  God,
• 14:17
  this
• 14:17
  would
• 14:17
  change
• 14:18
  my
• 14:18
  world
• 14:19
  to
• 14:19
  have
• 14:20
  something
• 14:20
  like
• 14:21
  that
• 14:21
  as
• 14:21
  a
• 14:21
  CRM
• 14:22
  system.
• 14:22
  And
• 14:23
  I
• 14:23
  went
• 14:23
  to
• 14:23
  the
• 14:23
  owner
• 14:23
  with
• 14:23
  it
• 14:24
  and
• 14:24
  a
• 14:24
  little
• 14:24
  bit
• 14:25
  hesitant
• 14:25
  of
• 14:26
  too
• 14:26
  much
• 14:27
  automation
• 14:27
  taking
• 14:28
  out
• 14:28
  the
• 14:28
  personality.
• 14:29
  So
• 14:29
  I
• 14:29
  had
• 14:30
  to
• 14:30
  be
• 14:30
  very
• 14:30
  gentle
• 14:30
  with
• 14:30
  how
• 14:31
  that
• 14:31
  was
• 14:31
  presented
• 14:32
  and
• 14:32
  approached.
• 14:33
  But
• 14:33
  when
• 14:33
  we
• 14:33
  finally
• 14:34
  got
• 14:34
  to
• 14:34
  a
• 14:34
  point
• 14:34
  where
• 14:34
  the
• 14:34
  owner
• 14:35
  was
• 14:35
  happy
• 14:35
  with
• 14:35
  it,
• 14:36
  we
• 14:37
  moved
• 14:37
  forward
• 14:37
  with
• 14:37
  Bright
• 14:38
  Biz.
• 14:38
  And
• 14:38
  now
• 14:38
  quite
• 14:39
  a
• 14:39
  lot
• 14:39
  of
• 14:39
  those
• 14:39
  follow
• 14:39
  ups
• 14:40
  are
• 14:40
  automated,
• 14:41
  but
• 14:42
  in
• 14:42
  a
• 14:42
  way
• 14:42
  that
• 14:42
  is
• 14:42
  personal.
• 14:43
  So
• 14:43
  I
• 14:43
  put
• 14:44
  people
• 14:44
  into
• 14:45
  lots
• 14:45
  of
• 14:45
  separate
• 14:45
  categories.
• 14:46
  So
• 14:46
  people
• 14:46
  are
• 14:47
  getting
• 14:47
  stuff
• 14:47
  about
• 14:47
  winter,
• 14:48
  about
• 14:48
  summer,
• 14:48
  about
• 14:49
  different
• 14:49
  periods
• 14:50
  of
• 14:50
  the
• 14:50
  garden,
• 14:51
  inspiration,
• 14:52
  photos.
• 14:52
  So
• 14:52
  not
• 14:53
  everything
• 14:53
  is
• 14:53
  text
• 14:53
  based.
• 14:55
  So
• 14:55
  I,
• 14:56
  I'm
• 14:56
  a
• 14:56
  numbers
• 14:56
  person.
• 14:57
  I'm
• 14:57
  a
• 14:57
  numbers
• 14:57
  girl.
• 14:58
  So
• 14:58
  I
• 14:58
  like
• 14:59
  playing
• 15:00
  with
• 15:00
  the
• 15:00
  psychology
• 15:01
  of
• 15:01
  it
• 15:01
  and
• 15:02
  like
• 15:02
  trying
• 15:02
  to
• 15:02
  get
• 15:03
  people
• 15:03
  over
• 15:03
  the
• 15:04
  line
• 15:04
  in
• 15:04
  lots
• 15:04
  of
• 15:04
  different
• 15:04
  ways.
• 15:05
  That's,
• 15:05
  that's
• 15:05
  where
• 15:06
  my
• 15:06
  degree
• 15:06
  and
• 15:06
  my
• 15:07
  complete
• 15:07
  nerdiness
• 15:08
  about
• 15:09
  sales
• 15:09
  and
• 15:09
  numbers
• 15:10
  comes
• 15:10
  in.
• 15:10
  I
• 15:10
  like
• 15:11
  to
• 15:11
  just
• 15:11
  try
• 15:12
  and
• 15:12
  play
• 15:12
  with
• 15:12
  every
• 15:12
  aspect
• 15:13
  and
• 15:13
  I'm
• 15:14
  always
• 15:14
  listening
• 15:14
  to
• 15:14
  podcasts
• 15:15
  and
• 15:16
  doing
• 15:16
  webinars
• 15:17
  and
• 15:17
  all
• 15:17
  sorts
• 15:18
  of
• 15:18
  things.
• 15:18
  So
• 15:18
  I,
• 15:18
  I
• 15:19
  am
• 15:19
  really
• 15:19
  trying
• 15:19
  to
• 15:19
  absorb
• 15:20
  all
• 15:20
  of
• 15:21
  the
• 15:21
  information
• 15:21
  that
• 15:21
  can
• 15:21
  potentially
• 15:22
  Come
• 15:22
  at
• 15:22
  me
• 15:24
  just
• 15:24
  because
• 15:24
  if
• 15:25
  you
• 15:25
  stand
• 15:25
  still
• 15:26
  then
• 15:26
  you're
• 15:26
  going
• 15:27
  to
• 15:27
  suffer
• 15:27
  in
• 15:28
  the
• 15:28
  long
• 15:28
  run.
• 15:28
  And
• 15:28
  I
• 15:29
  think
• 15:29
  as
• 15:29
  a
• 15:29
  venue
• 15:29
  we're
• 15:30
  doing
• 15:30
  fairly
• 15:31
  well
• 15:31
  in
• 15:31
  comparison
• 15:32
  to
• 15:32
  what
• 15:33
  other
• 15:33
  people
• 15:33
  in
• 15:33
  the
• 15:34
  industry
• 15:34
  are
• 15:34
  doing.
• 15:35
  It's
• 15:35
  always
• 15:35
  difficult
• 15:36
  to
• 15:36
  know
• 15:36
  with
• 15:37
  venues
• 15:37
  because
• 15:37
  they
• 15:38
  tend
• 15:38
  to
• 15:38
  be
• 15:38
  very.
• 15:39
  I
• 15:39
  keep
• 15:39
  myself
• 15:40
  to
• 15:40
  myself
• 15:40
  and
• 15:41
  I
• 15:41
  don't
• 15:41
  talk
• 15:41
  to
• 15:41
  anybody
• 15:42
  and
• 15:42
  why
• 15:42
  would
• 15:43
  I
• 15:43
  give
• 15:43
  you
• 15:43
  my
• 15:43
  numbers
• 15:44
  and
• 15:44
  my
• 15:44
  secrets?
• 15:45
  But
• 15:45
  I
• 15:45
  chat
• 15:45
  to
• 15:46
  photographers
• 15:46
  and
• 15:46
  DJs
• 15:47
  and
• 15:47
  they
• 15:47
  all
• 15:47
  know
• 15:48
  what's
• 15:48
  going
• 15:48
  on
• 15:48
  in
• 15:48
  the
• 15:48
  venues
• 15:49
  anyway.
• 15:49
  So
• 15:49
  I
• 15:49
  find
• 15:50
  out
• 15:50
  regardless
• 15:50
  of
• 15:50
  whether
• 15:51
  a
• 15:51
  venue
• 15:51
  wants
• 15:51
  to
• 15:51
  tell
• 15:52
  me
• 15:52
  or
• 15:52
  not.
• 15:53
  And
• 15:53
  it's
• 15:53
  just
• 15:54
  about
• 15:54
  chatting
• 15:54
  with
• 15:54
  people
• 15:54
  in
• 15:55
  the
• 15:55
  industry
• 15:55
  and
• 15:55
  kind
• 15:55
  of
• 15:56
  getting,
• 15:56
  getting
• 15:56
  a
• 15:57
  lay
• 15:57
  of
• 15:57
  the
• 15:57
  land.
• 15:57
  And
• 15:58
  I
• 15:58
  think
• 15:59
  in
• 15:59
  comparison
• 15:59
  to
• 16:00
  others
• 16:00
  in
• 16:00
  the
• 16:00
  area,
• 16:01
  because
• 16:01
  we
• 16:02
  keep
• 16:02
  on
• 16:02
  top
• 16:02
  of
• 16:03
  the
• 16:03
  learning
• 16:03
  and
• 16:04
  keep
• 16:04
  pushing
• 16:05
  forward
• 16:05
  with
• 16:05
  everything,
• 16:05
  we
• 16:06
  are
• 16:06
  slightly
• 16:07
  ahead
• 16:07
  of
• 16:07
  the
• 16:07
  curve
• 16:07
  on
• 16:08
  that
• 16:08
  one.
• 16:08
  Yeah,
• 16:08
  well,
• 16:08
  as
• 16:08
  you
• 16:09
  said,
• 16:09
  your
• 16:09
  numbers
• 16:10
  are,
• 16:10
  you're
• 16:10
  getting
• 16:10
  close
• 16:11
  to
• 16:11
  capacity
• 16:12
  as
• 16:12
  it
• 16:12
  is,
• 16:12
  so
• 16:12
  there's
• 16:13
  actually
• 16:13
  not
• 16:14
  much
• 16:14
  further
• 16:15
  you
• 16:15
  can
• 16:15
  go.
• 16:15
  So
• 16:16
  I
• 16:16
  would
• 16:16
  say
• 16:16
  that's
• 16:16
  a
• 16:16
  good
• 16:16
  sign,
• 16:17
  success.
• 16:18
  But
• 16:18
  again,
• 16:18
  that
• 16:19
  doesn't
• 16:19
  mean
• 16:19
  we
• 16:19
  sit
• 16:19
  back
• 16:20
  on
• 16:20
  our
• 16:20
  laurels
• 16:20
  because
• 16:20
  as
• 16:21
  we
• 16:21
  know
• 16:21
  in
• 16:21
  the
• 16:21
  industry
• 16:22
  we're
• 16:22
  constantly
• 16:22
  having
• 16:23
  to
• 16:23
  find
• 16:23
  the
• 16:23
  next
• 16:24
  customer,
• 16:24
  the
• 16:24
  next
• 16:24
  customer,
• 16:25
  the
• 16:25
  next
• 16:25
  customer.
• 16:25
  We
• 16:25
  don't
• 16:25
  get
• 16:26
  the
• 16:26
  repeat
• 16:26
  business
• 16:27
  and
• 16:27
  so
• 16:27
  we
• 16:27
  do
• 16:27
  have
• 16:27
  to
• 16:27
  keep
• 16:28
  striving
• 16:28
  forward.
• 16:28
  And
• 16:29
  I'm
• 16:29
  so
• 16:29
  thankful
• 16:29
  you're
• 16:29
  not
• 16:30
  sending
• 16:30
  all
• 16:30
  12
• 16:30
  of
• 16:31
  those
• 16:31
  emails
• 16:31
  yourself.
• 16:32
  I'm
• 16:32
  a
• 16:33
  big
• 16:33
  fan
• 16:33
  of
• 16:33
  bright
• 16:33
  biz.
• 16:34
  I
• 16:34
  love
• 16:34
  Eamon
• 16:34
  and
• 16:35
  the
• 16:35
  team.
• 16:35
  It's
• 16:35
  a
• 16:35
  wonderful
• 16:36
  system.
• 16:36
  So
• 16:36
  if
• 16:36
  anyone
• 16:37
  is
• 16:37
  listening
• 16:37
  to
• 16:37
  this
• 16:37
  and
• 16:38
  thinking,
• 16:38
  oh
• 16:38
  my
• 16:38
  goodness,
• 16:39
  I
• 16:39
  still
• 16:39
  send
• 16:39
  12
• 16:40
  follow
• 16:40
  up
• 16:40
  emails
• 16:40
  and
• 16:41
  I
• 16:41
  do
• 16:41
  it
• 16:41
  all
• 16:41
  myself.
• 16:42
  Please
• 16:42
  don't
• 16:43
  chat
• 16:44
  to
• 16:44
  Ruth,
• 16:44
  chat
• 16:45
  to
• 16:45
  me
• 16:45
  and
• 16:45
  we'll
• 16:45
  tell
• 16:45
  you
• 16:45
  all
• 16:46
  about
• 16:46
  how
• 16:46
  you
• 16:46
  can
• 16:46
  automate
• 16:47
  it
• 16:47
  and
• 16:47
  make
• 16:48
  your
• 16:48
  life
• 16:48
  better,
• 16:48
  so
• 16:49
  much
• 16:49
  better,
• 16:49
  whilst
• 16:49
  also
• 16:50
  keeping
• 16:50
  that
• 16:51
  personalized
• 16:52
  touch.
• 16:52
  Now,
• 16:52
  Rhys,
• 16:53
  before
• 16:53
  we
• 16:53
  move
• 16:53
  on
• 16:53
  to
• 16:53
  talk
• 16:54
  about
• 16:54
  TikTok,
• 16:54
  there's
• 16:54
  one
• 16:55
  other
• 16:55
  thing
• 16:55
  that
• 16:55
  I
• 16:55
  have
• 16:55
  to
• 16:56
  ask
• 16:56
  you
• 16:56
  about
• 16:57
  because
• 16:57
  I'm
• 16:57
  speaking
• 16:57
  to
• 16:58
  someone
• 16:58
  from
• 16:58
  a
• 16:58
  venue
• 16:59
  and
• 16:59
  whenever
• 16:59
  I
• 16:59
  do
• 16:59
  that,
• 17:00
  there's
• 17:00
  one
• 17:00
  question
• 17:00
  people
• 17:01
  always
• 17:01
  want
• 17:01
  to
• 17:02
  know,
• 17:02
  which
• 17:02
  is
• 17:02
  how
• 17:03
  they
• 17:03
  get
• 17:03
  on
• 17:03
  a
• 17:03
  recommended
• 17:04
  supplier
• 17:04
  list.
• 17:05
  And
• 17:05
  I
• 17:05
  love
• 17:05
  to
• 17:05
  find
• 17:05
  out
• 17:06
  because
• 17:06
  everyone's
• 17:07
  venue
• 17:07
  does
• 17:07
  it
• 17:08
  very
• 17:08
  differently.
• 17:09
  But
• 17:09
  give
• 17:09
  me
• 17:10
  your
• 17:10
  top
• 17:10
  tip
• 17:11
  at
• 17:11
  Elms
• 17:11
  Barn.
• 17:12
  How
• 17:12
  do
• 17:12
  you
• 17:12
  put
• 17:12
  your
• 17:13
  supplier
• 17:13
  list
• 17:14
  together?
• 17:14
  What's
• 17:14
  your
• 17:15
  secret?
• 17:15
  Art.
• 17:16
  So
• 17:16
  what
• 17:16
  a
• 17:17
  supplier
• 17:17
  needs
• 17:17
  to
• 17:18
  do
• 17:18
  to
• 17:18
  get
• 17:18
  on
• 17:18
  my
• 17:18
  list.
• 17:19
  Come
• 17:19
  and
• 17:19
  do
• 17:20
  a
• 17:20
  wedding
• 17:20
  with
• 17:20
  us.
• 17:20
  Be
• 17:20
  amazing
• 17:21
  to
• 17:21
  my
• 17:21
  team
• 17:22
  and
• 17:22
  the
• 17:22
  couple.
• 17:23
  And
• 17:23
  don't
• 17:23
  wear
• 17:23
  jeans.
• 17:24
  That's
• 17:24
  it,
• 17:24
  it's
• 17:24
  literally
• 17:25
  as
• 17:25
  simple
• 17:25
  as
• 17:25
  that.
• 17:26
  So
• 17:26
  long
• 17:26
  as
• 17:26
  you
• 17:26
  are
• 17:26
  a
• 17:26
  lovely
• 17:27
  person
• 17:27
  and
• 17:27
  you
• 17:27
  create
• 17:28
  nice
• 17:28
  work
• 17:28
  and
• 17:28
  you're
• 17:28
  not
• 17:29
  wearing
• 17:29
  jeans,
• 17:29
  for
• 17:29
  the
• 17:29
  love
• 17:29
  of
• 17:30
  God.
• 17:30
  I
• 17:30
  hate
• 17:30
  it
• 17:30
  when
• 17:31
  vendors
• 17:31
  do
• 17:32
  that.
• 17:33
  Even
• 17:33
  if
• 17:33
  you're
• 17:33
  behind
• 17:33
  the
• 17:33
  camera.
• 17:34
  It
• 17:34
  just
• 17:34
  does
• 17:34
  my
• 17:34
  head
• 17:35
  in.
• 17:35
  That's
• 17:35
  it.
• 17:36
  That's
• 17:36
  all
• 17:37
  I
• 17:37
  need
• 17:37
  you
• 17:37
  to
• 17:37
  do.
• 17:37
  Because
• 17:37
  I
• 17:38
  don't
• 17:38
  want
• 17:38
  people
• 17:39
  to
• 17:39
  be
• 17:39
  paying
• 17:40
  me
• 17:40
  to
• 17:40
  put
• 17:41
  them
• 17:41
  on
• 17:41
  a
• 17:41
  recommended
• 17:41
  supplier
• 17:42
  list
• 17:42
  if
• 17:42
  they're
• 17:42
  not
• 17:42
  the
• 17:43
  quality
• 17:43
  that
• 17:43
  I
• 17:43
  actually
• 17:44
  want
• 17:44
  to
• 17:44
  recommend.
• 17:44
  And
• 17:45
  my
• 17:45
  recommended
• 17:45
  supplier
• 17:46
  list
• 17:46
  is
• 17:47
  one
• 17:47
  A4
• 17:48
  sheet
• 17:48
  of
• 17:48
  paper.
• 17:48
  The
• 17:49
  text
• 17:49
  is
• 17:49
  quite
• 17:49
  small
• 17:50
  because
• 17:50
  there's
• 17:50
  quite
• 17:50
  a
• 17:50
  lot
• 17:50
  of
• 17:51
  people
• 17:51
  on
• 17:51
  it.
• 17:51
  But
• 17:51
  at
• 17:52
  the
• 17:52
  bottom
• 17:52
  I
• 17:52
  do
• 17:52
  say,
• 17:52
  look,
• 17:53
  if
• 17:53
  you're
• 17:53
  looking
• 17:54
  for
• 17:54
  something
• 17:54
  specific,
• 17:55
  let
• 17:55
  me
• 17:56
  know.
• 17:56
  Because
• 17:57
  I
• 17:57
  try
• 17:57
  and
• 17:57
  match
• 17:58
  vendors
• 17:58
  with
• 17:59
  couples
• 18:00
  even
• 18:00
  in
• 18:00
  that
• 18:01
  first
• 18:01
  viewing
• 18:02
  stage
• 18:03
  based
• 18:03
  on
• 18:03
  the
• 18:03
  couple's
• 18:04
  vibe.
• 18:04
  So
• 18:05
  I
• 18:05
  quite
• 18:05
  often
• 18:05
  handwrite
• 18:06
  recommendations
• 18:07
  on
• 18:07
  the
• 18:07
  recommended
• 18:08
  list
• 18:09
  because
• 18:09
  the
• 18:10
  couple
• 18:10
  have
• 18:10
  mentioned,
• 18:10
  oh,
• 18:11
  I
• 18:11
  wanted
• 18:11
  a
• 18:11
  sweet
• 18:11
  cart
• 18:12
  or
• 18:12
  I
• 18:12
  wanted
• 18:12
  an
• 18:12
  ice
• 18:13
  cream
• 18:13
  van
• 18:13
  or
• 18:14
  we
• 18:14
  wanted
• 18:15
  alpacas
• 18:15
  at
• 18:16
  our
• 18:16
  wedding.
• 18:16
  I'm
• 18:16
  not
• 18:16
  going
• 18:16
  to
• 18:16
  put
• 18:17
  on
• 18:17
  my
• 18:17
  normal
• 18:18
  list
• 18:18
  because
• 18:18
  it's
• 18:18
  not
• 18:18
  something
• 18:19
  that
• 18:19
  everybody
• 18:19
  wants,
• 18:20
  but
• 18:20
  we've
• 18:20
  had
• 18:21
  an
• 18:21
  eight
• 18:21
  foot
• 18:21
  animatronic
• 18:22
  T.
• 18:22
  Rex
• 18:22
  here
• 18:22
  before.
• 18:23
  It's
• 18:24
  like,
• 18:25
  that's
• 18:25
  not
• 18:25
  going
• 18:25
  to
• 18:25
  go
• 18:25
  on
• 18:25
  the
• 18:26
  main
• 18:26
  recommended
• 18:26
  list.
• 18:27
  But
• 18:27
  if
• 18:27
  someone
• 18:27
  mentions
• 18:28
  it,
• 18:28
  I've
• 18:28
  got
• 18:28
  a
• 18:28
  person
• 18:29
  for
• 18:29
  it.
• 18:29
  It's.
• 18:30
  I
• 18:30
  just
• 18:30
  have
• 18:30
  this
• 18:31
  massive
• 18:31
  network
• 18:31
  in
• 18:31
  my
• 18:32
  head
• 18:32
  and
• 18:32
  it's
• 18:33
  literally
• 18:33
  as
• 18:33
  easy
• 18:33
  as
• 18:34
  doing
• 18:34
  a
• 18:34
  good
• 18:34
  job
• 18:34
  and
• 18:34
  being
• 18:35
  a
• 18:35
  nice
• 18:35
  person
• 18:35
  for
• 18:36
  me.
• 18:36
  And
• 18:36
  not
• 18:36
  wearing
• 18:37
  jeans.
• 18:37
  And
• 18:37
  not
• 18:38
  wearing
• 18:38
  jeans.
• 18:38
  I
• 18:38
  think
• 18:38
  it's
• 18:39
  interesting
• 18:39
  to
• 18:39
  hear
• 18:39
  because
• 18:40
  everyone
• 18:40
  has
• 18:40
  a
• 18:41
  different
• 18:41
  system.
• 18:41
  It's
• 18:42
  interesting.
• 18:42
  I
• 18:43
  think
• 18:43
  there's.
• 18:43
  So
• 18:43
  again,
• 18:44
  like
• 18:44
  you
• 18:44
  said,
• 18:44
  people
• 18:44
  don't
• 18:45
  like
• 18:45
  to
• 18:45
  talk
• 18:45
  about
• 18:45
  it,
• 18:46
  but
• 18:46
  actually
• 18:46
  it's
• 18:46
  just
• 18:46
  helpful
• 18:47
  to
• 18:47
  hear
• 18:47
  from
• 18:48
  the
• 18:48
  people
• 18:48
  who
• 18:48
  are
• 18:48
  making
• 18:48
  the
• 18:49
  list.
• 18:49
  And
• 18:49
  as
• 18:49
  I
• 18:50
  often
• 18:50
  say,
• 18:50
  the
• 18:50
  list
• 18:50
  is
• 18:51
  one
• 18:51
  thing,
• 18:51
  the
• 18:51
  physical
• 18:52
  piece
• 18:52
  of
• 18:52
  paper,
• 18:52
  but
• 18:52
  as
• 18:53
  you
• 18:53
  just
• 18:53
  illustrated
• 18:53
  so
• 18:54
  beautifully,
• 18:54
  really
• 18:55
  it's
• 18:55
  about
• 18:55
  the
• 18:55
  relationship
• 18:56
  you
• 18:56
  have
• 18:56
  with
• 18:57
  the
• 18:57
  person
• 18:57
  who's
• 18:57
  talking
• 18:58
  to
• 18:58
  those
• 18:58
  couples
• 18:59
  and
• 18:59
  getting
• 18:59
  to
• 18:59
  know
• 19:00
  them
• 19:00
  because
• 19:00
  they'll
• 19:00
  know
• 19:01
  whether
• 19:01
  or
• 19:01
  not
• 19:01
  you're
• 19:02
  a
• 19:02
  good
• 19:02
  fit.
• 19:03
  Regardless
• 19:03
  of
• 19:03
  whether
• 19:04
  you're
• 19:04
  on
• 19:04
  a
• 19:04
  piece
• 19:04
  of
• 19:04
  paper.
• 19:05
  If
• 19:05
  you've
• 19:05
  got
• 19:05
  something
• 19:06
  that's
• 19:06
  the
• 19:06
  perfect
• 19:06
  fit
• 19:07
  for
• 19:07
  that
• 19:07
  couple
• 19:08
  and
• 19:08
  you've
• 19:08
  got
• 19:08
  a
• 19:08
  relationship
• 19:09
  with
• 19:09
  them,
• 19:09
  why
• 19:09
  wouldn't
• 19:10
  you
• 19:10
  put
• 19:10
  their
• 19:10
  name
• 19:10
  forward?
• 19:10
  Of
• 19:11
  course
• 19:11
  you
• 19:11
  would.
• 19:11
  So.
• 19:11
  And
• 19:12
  they've
• 19:12
  worked
• 19:12
  at
• 19:12
  your
• 19:12
  venue
• 19:13
  before.
• 19:13
  So
• 19:13
  I
• 19:13
  think
• 19:13
  it's
• 19:14
  helpful
• 19:14
  to
• 19:14
  hear.
• 19:15
  Right,
• 19:15
  let's
• 19:15
  move
• 19:15
  on
• 19:16
  to
• 19:16
  the
• 19:16
  main
• 19:16
  event
• 19:16
  then.
• 19:17
  We
• 19:17
  are
• 19:17
  going
• 19:17
  to
• 19:17
  talk
• 19:17
  all
• 19:18
  things
• 19:18
  TikTok
• 19:19
  Now,
• 19:19
  I've
• 19:20
  been
• 19:20
  talking
• 19:20
  about
• 19:20
  Tick
• 19:20
  Tock
• 19:21
  quite
• 19:21
  a
• 19:21
  lot
• 19:21
  over
• 19:22
  the
• 19:22
  last
• 19:22
  year
• 19:23
  because
• 19:23
  all
• 19:23
  the
• 19:24
  data
• 19:24
  has
• 19:24
  been
• 19:24
  coming
• 19:24
  out
• 19:25
  showing
• 19:25
  us
• 19:25
  that
• 19:25
  couples
• 19:26
  are
• 19:26
  using
• 19:26
  it.
• 19:27
  But
• 19:27
  still,
• 19:28
  so
• 19:28
  many
• 19:28
  wedding
• 19:29
  pros,
• 19:30
  many
• 19:30
  wedding
• 19:30
  venues
• 19:31
  are
• 19:31
  absolutely
• 19:32
  terrified
• 19:33
  of
• 19:33
  it.
• 19:33
  Sometimes
• 19:34
  it
• 19:34
  feels
• 19:34
  like
• 19:34
  a
• 19:34
  bit
• 19:34
  of
• 19:35
  an
• 19:35
  alien
• 19:35
  place
• 19:35
  to
• 19:36
  be.
• 19:36
  I
• 19:36
  definitely
• 19:37
  put
• 19:37
  myself
• 19:37
  in
• 19:37
  that
• 19:37
  category.
• 19:38
  Tick
• 19:38
  Tock
• 19:38
  is
• 19:38
  not
• 19:39
  the
• 19:39
  place
• 19:39
  that
• 19:40
  I
• 19:40
  love
• 19:40
  to
• 19:40
  hang
• 19:40
  out
• 19:40
  the
• 19:41
  most
• 19:41
  as
• 19:41
  a,
• 19:42
  you
• 19:42
  know,
• 19:42
  as
• 19:42
  a
• 19:42
  personal
• 19:43
  thing
• 19:43
  outside
• 19:44
  of
• 19:44
  business.
• 19:45
  So
• 19:45
  before
• 19:45
  you
• 19:46
  started
• 19:46
  taking
• 19:46
  it
• 19:46
  seriously
• 19:47
  in
• 19:47
  your
• 19:47
  business,
• 19:47
  would
• 19:48
  you
• 19:48
  describe
• 19:48
  yourself
• 19:49
  personally
• 19:49
  as
• 19:49
  a
• 19:50
  TikTok
• 19:50
  user,
• 19:51
  or
• 19:51
  would
• 19:51
  you
• 19:52
  fall
• 19:52
  into
• 19:52
  my
• 19:52
  category
• 19:53
  of
• 19:53
  not
• 19:53
  really
• 19:54
  sure.
• 19:54
  So
• 19:54
  I
• 19:55
  would
• 19:55
  describe
• 19:56
  myself
• 19:56
  as
• 19:56
  a
• 19:57
  zillennial,
• 19:57
  which
• 19:58
  is
• 19:58
  somewhere
• 19:58
  in
• 19:59
  between
• 19:59
  Gen
• 20:00
  Z
• 20:00
  and
• 20:01
  a
• 20:01
  millennial.
• 20:01
  So
• 20:02
  I
• 20:02
  was
• 20:02
  born
• 20:02
  in
• 20:02
  1998,
• 20:03
  so
• 20:03
  I
• 20:03
  do
• 20:04
  fall
• 20:04
  into
• 20:04
  the
• 20:04
  Gen
• 20:04
  Z
• 20:05
  category.
• 20:05
  Just
• 20:06
  however,
• 20:07
  Instagram
• 20:08
  is
• 20:08
  my
• 20:08
  safe
• 20:09
  place.
• 20:09
  I
• 20:09
  love
• 20:09
  Instagram.
• 20:10
  It's
• 20:10
  just
• 20:10
  where
• 20:11
  I
• 20:11
  spend
• 20:11
  most
• 20:11
  of
• 20:11
  my
• 20:12
  time.
• 20:12
  And
• 20:12
  before
• 20:12
  starting
• 20:13
  the
• 20:13
  course,
• 20:14
  I
• 20:14
  use
• 20:14
  TikTok
• 20:15
  kind
• 20:15
  of
• 20:16
  for
• 20:16
  like,
• 20:16
  musical
• 20:16
  theatre
• 20:17
  stuff
• 20:17
  and
• 20:17
  all
• 20:17
  of,
• 20:18
  like,
• 20:18
  I
• 20:18
  just
• 20:19
  like
• 20:19
  keeping
• 20:19
  up
• 20:19
  to
• 20:19
  date
• 20:19
  on
• 20:20
  that
• 20:20
  side
• 20:20
  of
• 20:20
  things.
• 20:21
  But
• 20:22
  I
• 20:22
  wasn't
• 20:23
  avidly
• 20:23
  using
• 20:23
  it
• 20:23
  daily.
• 20:24
  It
• 20:24
  wasn't
• 20:24
  something
• 20:25
  that
• 20:25
  was
• 20:25
  in
• 20:25
  my
• 20:26
  routine.
• 20:27
  Weirdly,
• 20:27
  it's
• 20:27
  now
• 20:28
  become
• 20:28
  the
• 20:28
  place
• 20:28
  I
• 20:29
  hang
• 20:29
  out
• 20:29
  more
• 20:29
  than
• 20:29
  Instagram
• 20:30
  because
• 20:31
  of
• 20:31
  the
• 20:31
  process
• 20:31
  that
• 20:32
  we've
• 20:32
  kind
• 20:32
  of
• 20:32
  gone
• 20:32
  through.
• 20:33
  And
• 20:33
  I
• 20:33
  think
• 20:33
  it
• 20:33
  was
• 20:33
  you
• 20:34
  that
• 20:34
  said
• 20:34
  on
• 20:34
  a
• 20:34
  podcast
• 20:35
  ages
• 20:35
  ago
• 20:35
  about
• 20:36
  getting
• 20:36
  TikTok,
• 20:37
  and
• 20:37
  I
• 20:37
  actually,
• 20:37
  as
• 20:38
  I
• 20:38
  was
• 20:38
  listening
• 20:38
  to
• 20:38
  that
• 20:39
  podcast,
• 20:39
  downloaded
• 20:39
  it
• 20:40
  for
• 20:40
  elmsba,
• 20:40
  which
• 20:41
  was
• 20:41
  September
• 20:41
  2024.
• 20:42
  So
• 20:42
  that
• 20:42
  was
• 20:43
  the
• 20:43
  first
• 20:43
  time
• 20:43
  I
• 20:43
  was
• 20:43
  like,
• 20:43
  I
• 20:44
  need
• 20:44
  to
• 20:44
  take
• 20:44
  this
• 20:44
  seriously.
• 20:45
  Get
• 20:45
  on
• 20:45
  board
• 20:45
  and
• 20:46
  sort
• 20:46
  yourself
• 20:46
  out.
• 20:46
  So
• 20:47
  I've
• 20:47
  had
• 20:47
  TikTok
• 20:48
  since
• 20:48
  September
• 20:49
  2024,
• 20:50
  but
• 20:50
  I
• 20:50
  didn't
• 20:51
  really
• 20:51
  jump
• 20:52
  on
• 20:52
  it
• 20:52
  until
• 20:53
  doing
• 20:54
  the
• 20:54
  course
• 20:54
  with
• 20:55
  you
• 20:55
  and
• 20:55
  Simona,
• 20:56
  just
• 20:56
  because
• 20:57
  I
• 20:57
  didn't
• 20:57
  know
• 20:57
  what
• 20:58
  I
• 20:58
  was
• 20:58
  doing
• 20:58
  and
• 20:58
  I
• 20:58
  was
• 20:59
  using
• 20:59
  it
• 20:59
  like
• 20:59
  Instagram.
• 21:00
  And
• 21:00
  they're
• 21:01
  not
• 21:01
  remotely
• 21:02
  similar.
• 21:02
  They're
• 21:03
  not
• 21:03
  the
• 21:03
  same
• 21:03
  thing.
• 21:03
  And
• 21:03
  people,
• 21:04
  they're
• 21:04
  completely
• 21:05
  different.
• 21:05
  Yeah.
• 21:06
  And
• 21:07
  I
• 21:07
  haven't
• 21:07
  quite
• 21:07
  appreciated
• 21:09
  how
• 21:09
  different
• 21:10
  they
• 21:10
  are,
• 21:10
  but
• 21:10
  they're
• 21:11
  literally
• 21:12
  designed
• 21:12
  in
• 21:13
  two
• 21:13
  completely
• 21:13
  separate
• 21:14
  ways.
• 21:15
  Instagram
• 21:16
  is
• 21:16
  social
• 21:17
  media
• 21:17
  and
• 21:17
  TikTok
• 21:18
  is
• 21:18
  a
• 21:18
  search
• 21:18
  engine.
• 21:19
  Instagram
• 21:19
  is
• 21:19
  for
• 21:20
  inspirational
• 21:20
  stuff
• 21:21
  and
• 21:21
  TikTok
• 21:21
  is
• 21:21
  for
• 21:21
  educational
• 21:22
  stuff.
• 21:22
  And
• 21:23
  so
• 21:23
  I
• 21:23
  really
• 21:23
  needed
• 21:23
  to
• 21:24
  reset
• 21:24
  to
• 21:25
  where
• 21:25
  my
• 21:25
  mind
• 21:25
  was
• 21:26
  going
• 21:26
  because
• 21:27
  all
• 21:27
  I
• 21:27
  was
• 21:27
  posting
• 21:28
  on
• 21:28
  TikTok
• 21:28
  was
• 21:28
  the
• 21:28
  reels
• 21:29
  I
• 21:29
  was
• 21:29
  posting
• 21:29
  on
• 21:29
  Instagram,
• 21:30
  and
• 21:30
  they
• 21:30
  do
• 21:30
  not
• 21:31
  work
• 21:31
  in
• 21:31
  the
• 21:31
  same
• 21:32
  way.
• 21:32
  So
• 21:33
  if
• 21:33
  that's
• 21:33
  what
• 21:33
  you're
• 21:33
  doing,
• 21:33
  you.
• 21:34
  Need
• 21:34
  to
• 21:34
  rethink
• 21:35
  if
• 21:35
  that's
• 21:36
  what
• 21:36
  you're
• 21:36
  doing.
• 21:36
  You
• 21:36
  need
• 21:36
  to
• 21:36
  listen
• 21:37
  to
• 21:37
  the
• 21:37
  rest
• 21:37
  of
• 21:37
  this
• 21:38
  conversation
• 21:38
  because
• 21:38
  I'm
• 21:39
  in
• 21:39
  a
• 21:39
  similar
• 21:39
  boat
• 21:40
  to
• 21:40
  you,
• 21:40
  Ruth.
• 21:40
  I
• 21:41
  was
• 21:41
  very
• 21:42
  much
• 21:42
  teaching
• 21:43
  that
• 21:43
  people
• 21:43
  needed
• 21:43
  to
• 21:44
  use
• 21:44
  TikTok
• 21:44
  whilst
• 21:44
  also
• 21:45
  being
• 21:45
  slightly
• 21:46
  scared
• 21:46
  of
• 21:46
  it
• 21:46
  myself,
• 21:47
  not
• 21:47
  feeling
• 21:47
  particularly
• 21:48
  comfortable.
• 21:48
  And
• 21:48
  for
• 21:49
  those
• 21:49
  that
• 21:49
  haven't
• 21:49
  listened
• 21:50
  to,
• 21:50
  you
• 21:50
  know,
• 21:50
  the
• 21:50
  last
• 21:50
  few
• 21:51
  months
• 21:51
  here
• 21:51
  on
• 21:51
  the
• 21:51
  podcast,
• 21:52
  they
• 21:52
  may
• 21:52
  not
• 21:52
  know
• 21:52
  that
• 21:53
  before
• 21:53
  the
• 21:53
  summer,
• 21:54
  I
• 21:54
  hired
• 21:55
  Simona
• 21:56
  into
• 21:56
  my
• 21:56
  business
• 21:56
  as
• 21:57
  my
• 21:57
  own
• 21:57
  personal
• 21:57
  content
• 21:58
  creator
• 21:58
  because
• 21:59
  I
• 21:59
  realized
• 21:59
  I
• 22:00
  need
• 22:00
  to
• 22:00
  do
• 22:00
  something
• 22:00
  about
• 22:00
  this.
• 22:01
  I
• 22:01
  had
• 22:01
  this
• 22:01
  realization
• 22:02
  at
• 22:02
  the
• 22:02
  school
• 22:02
  careers
• 22:03
  fair
• 22:03
  when
• 22:03
  a
• 22:04
  small
• 22:04
  child
• 22:05
  asked
• 22:05
  me
• 22:05
  why
• 22:05
  I
• 22:05
  was
• 22:05
  so
• 22:06
  proud
• 22:06
  of
• 22:06
  Instagram
• 22:06
  and
• 22:07
  why
• 22:07
  I
• 22:07
  didn't
• 22:07
  have
• 22:07
  TikTok.
• 22:08
  And
• 22:08
  it
• 22:08
  really
• 22:08
  made
• 22:09
  me
• 22:09
  wake
• 22:09
  up
• 22:09
  and
• 22:09
  think,
• 22:09
  yeah,
• 22:10
  I
• 22:10
  actually
• 22:10
  need
• 22:10
  to.
• 22:10
  I
• 22:11
  can't
• 22:11
  keep
• 22:11
  telling
• 22:11
  people
• 22:11
  to
• 22:12
  be
• 22:12
  on
• 22:12
  TikTok.
• 22:12
  I
• 22:13
  need
• 22:13
  to
• 22:13
  do
• 22:13
  it
• 22:13
  myself.
• 22:13
  So,
• 22:14
  long
• 22:14
  story
• 22:14
  short,
• 22:14
  I
• 22:15
  hired
• 22:15
  Simona.
• 22:15
  She
• 22:16
  was
• 22:16
  incredible.
• 22:16
  She
• 22:16
  knew
• 22:17
  exactly
• 22:17
  how
• 22:17
  TikTok
• 22:18
  works.
• 22:18
  She
• 22:18
  was
• 22:18
  very
• 22:18
  successful
• 22:19
  herself.
• 22:20
  And
• 22:21
  so
• 22:21
  she
• 22:21
  then
• 22:21
  started
• 22:22
  creating
• 22:22
  me
• 22:22
  content
• 22:23
  gave
• 22:23
  me
• 22:23
  more
• 22:23
  of
• 22:23
  a
• 22:24
  presence,
• 22:24
  which
• 22:24
  made
• 22:24
  people
• 22:25
  start
• 22:25
  to
• 22:25
  ask,
• 22:25
  well,
• 22:26
  Becca,
• 22:26
  clearly
• 22:26
  you
• 22:27
  know
• 22:27
  about
• 22:27
  TikTok.
• 22:27
  I
• 22:27
  was
• 22:28
  like,
• 22:28
  well,
• 22:28
  not
• 22:28
  particularly.
• 22:29
  But
• 22:29
  Simona,
• 22:30
  on
• 22:30
  the
• 22:30
  other
• 22:30
  hand,
• 22:30
  really
• 22:31
  knows
• 22:31
  about
• 22:31
  TikTok.
• 22:31
  She's
• 22:32
  working
• 22:32
  for
• 22:32
  me.
• 22:33
  So
• 22:33
  me
• 22:33
  and
• 22:33
  Simona
• 22:33
  sat
• 22:34
  down.
• 22:34
  She'd
• 22:35
  never
• 22:35
  taught
• 22:35
  a
• 22:35
  course
• 22:35
  before
• 22:35
  in
• 22:36
  her
• 22:36
  life,
• 22:37
  ever.
• 22:37
  And
• 22:37
  I
• 22:37
  said
• 22:38
  to
• 22:38
  her,
• 22:38
  I
• 22:38
  think
• 22:38
  you
• 22:38
  should
• 22:39
  run
• 22:39
  a
• 22:39
  training
• 22:39
  program
• 22:40
  for
• 22:40
  me
• 22:40
  all
• 22:40
  about
• 22:40
  how
• 22:40
  to
• 22:41
  use
• 22:41
  TikTok.
• 22:41
  You're
• 22:42
  amazing
• 22:42
  at
• 22:42
  it.
• 22:42
  You've
• 22:43
  taught
• 22:43
  me
• 22:43
  so
• 22:44
  much.
• 22:44
  I
• 22:44
  think
• 22:44
  you
• 22:45
  could
• 22:45
  teach
• 22:45
  other
• 22:45
  people.
• 22:46
  So
• 22:46
  she
• 22:46
  reluctantly
• 22:47
  agreed
• 22:48
  and
• 22:49
  I
• 22:49
  think
• 22:49
  she
• 22:49
  did
• 22:49
  an
• 22:49
  amazing
• 22:50
  job.
• 22:50
  And
• 22:50
  we
• 22:50
  launched
• 22:51
  TikTok
• 22:51
  Pro.
• 22:52
  So
• 22:52
  it
• 22:52
  was
• 22:52
  a
• 22:52
  four
• 22:53
  week
• 22:53
  program
• 22:53
  where
• 22:54
  there
• 22:54
  was
• 22:54
  four
• 22:54
  live
• 22:55
  sessions
• 22:55
  with
• 22:56
  Simona
• 22:56
  and
• 22:56
  she
• 22:56
  was
• 22:57
  teaching
• 22:57
  each
• 22:57
  week.
• 22:58
  And
• 22:58
  then
• 22:58
  what
• 22:58
  we
• 22:58
  did
• 22:58
  was
• 22:59
  for
• 22:59
  anyone
• 22:59
  who
• 22:59
  wanted
• 22:59
  to
• 23:00
  see
• 23:00
  stay
• 23:00
  on
• 23:00
  for
• 23:00
  an
• 23:00
  extra
• 23:01
  three
• 23:01
  months,
• 23:01
  we
• 23:01
  offered
• 23:02
  a
• 23:02
  small
• 23:02
  package
• 23:02
  where
• 23:03
  people
• 23:03
  could
• 23:03
  stay
• 23:03
  on
• 23:03
  for
• 23:04
  the
• 23:04
  extra
• 23:04
  support
• 23:04
  with
• 23:05
  Simona
• 23:05
  over
• 23:05
  the
• 23:05
  three
• 23:06
  months.
• 23:06
  So
• 23:06
  you
• 23:06
  obviously
• 23:07
  joined
• 23:07
  Ruth
• 23:08
  for
• 23:08
  that
• 23:08
  debut
• 23:09
  program.
• 23:09
  You
• 23:09
  were
• 23:10
  there
• 23:10
  for
• 23:10
  Simona's
• 23:11
  first
• 23:11
  ever
• 23:11
  training
• 23:12
  session
• 23:12
  and
• 23:12
  I
• 23:12
  believe
• 23:12
  she
• 23:13
  did
• 23:13
  a
• 23:13
  pretty
• 23:14
  good
• 23:14
  job.
• 23:14
  Really?
• 23:15
  What
• 23:15
  was
• 23:15
  it
• 23:15
  that
• 23:16
  you
• 23:16
  thought
• 23:16
  made
• 23:17
  you
• 23:17
  think,
• 23:17
  yeah,
• 23:17
  I'm
• 23:18
  going
• 23:18
  to
• 23:18
  do
• 23:18
  that.
• 23:18
  I'm
• 23:18
  going
• 23:18
  to
• 23:18
  join
• 23:19
  this
• 23:19
  training
• 23:20
  took.
• 23:20
  It
• 23:21
  took
• 23:21
  you
• 23:21
  to
• 23:21
  trust
• 23:22
  the
• 23:22
  process
• 23:22
  and
• 23:23
  trust
• 23:23
  us
• 23:23
  that
• 23:23
  we
• 23:23
  were
• 23:23
  going
• 23:24
  to
• 23:24
  know
• 23:24
  what
• 23:24
  we
• 23:24
  were
• 23:24
  talking
• 23:24
  about.
• 23:25
  I
• 23:25
  think
• 23:25
  it's
• 23:25
  just
• 23:25
  because
• 23:26
  I
• 23:26
  tried
• 23:27
  on
• 23:27
  TikTok
• 23:28
  and
• 23:28
  failed
• 23:29
  miserably
• 23:30
  and
• 23:30
  I
• 23:30
  just
• 23:30
  couldn't
• 23:30
  see
• 23:31
  why
• 23:31
  and
• 23:31
  I
• 23:31
  couldn't
• 23:32
  understand
• 23:32
  it.
• 23:32
  And
• 23:32
  then
• 23:33
  the
• 23:33
  more
• 23:33
  I
• 23:33
  was
• 23:33
  reading
• 23:34
  with
• 23:35
  Things
• 23:35
  like
• 23:36
  the
• 23:36
  wedding
• 23:36
  industry
• 23:36
  report
• 23:37
  that
• 23:37
  Guys
• 23:37
  for
• 23:37
  Brides
• 23:38
  does
• 23:38
  and
• 23:38
  all
• 23:38
  of
• 23:38
  that.
• 23:38
  And
• 23:38
  the
• 23:39
  more
• 23:39
  I
• 23:39
  read,
• 23:40
  the
• 23:40
  more
• 23:40
  TikTok
• 23:41
  coming
• 23:41
  up.
• 23:41
  And
• 23:42
  I
• 23:42
  was
• 23:42
  like,
• 23:42
  if
• 23:42
  I
• 23:42
  sit
• 23:43
  on
• 23:43
  this
• 23:43
  now,
• 23:44
  I'm
• 23:44
  going
• 23:44
  to
• 23:44
  missed
• 23:45
  it.
• 23:45
  It's
• 23:45
  going
• 23:45
  to
• 23:45
  be
• 23:45
  gone
• 23:45
  and
• 23:46
  I'm
• 23:46
  going
• 23:46
  to
• 23:46
  play
• 23:46
  catch
• 23:47
  up.
• 23:47
  And
• 23:47
  I
• 23:47
  hate
• 23:47
  playing
• 23:48
  catch
• 23:48
  up.
• 23:48
  It's
• 23:48
  one
• 23:48
  of,
• 23:49
  like,
• 23:49
  if
• 23:49
  I
• 23:49
  take
• 23:50
  two
• 23:50
  days
• 23:50
  off
• 23:50
  my
• 23:50
  email
• 23:51
  inbox,
• 23:51
  I
• 23:51
  hate
• 23:52
  it
• 23:52
  because
• 23:52
  I
• 23:52
  want
• 23:52
  to
• 23:52
  be
• 23:52
  on
• 23:53
  top
• 23:53
  of
• 23:53
  everything.
• 23:54
  This
• 23:54
  is
• 23:54
  my
• 23:54
  way
• 23:55
  in
• 23:55
  to
• 23:56
  your
• 23:56
  little
• 23:56
  world,
• 23:56
  in
• 23:57
  your
• 23:57
  bubble
• 23:58
  and
• 23:58
  making
• 23:58
  sure
• 23:58
  that
• 23:58
  I
• 23:59
  know
• 23:59
  what's
• 23:59
  going
• 23:59
  on
• 24:00
  in
• 24:00
  this
• 24:00
  world
• 24:00
  of
• 24:00
  TikTok
• 24:01
  that
• 24:01
  I
• 24:01
  am
• 24:01
  failing
• 24:02
  miserably
• 24:02
  at
• 24:02
  currently.
• 24:03
  And
• 24:04
  I
• 24:04
  know
• 24:04
  Simona
• 24:05
  hadn't
• 24:05
  done
• 24:05
  training
• 24:05
  courses
• 24:06
  before,
• 24:06
  but
• 24:06
  she
• 24:06
  was
• 24:06
  brilliant.
• 24:07
  She
• 24:07
  was
• 24:07
  so
• 24:08
  good.
• 24:08
  And
• 24:08
  all
• 24:09
  the
• 24:09
  stuff
• 24:09
  she
• 24:09
  did
• 24:09
  on
• 24:09
  the
• 24:09
  PowerPoints
• 24:10
  and
• 24:10
  the
• 24:10
  Canva
• 24:11
  presentations,
• 24:11
  I
• 24:11
  was
• 24:11
  like,
• 24:12
  oh,
• 24:12
  you're
• 24:12
  my
• 24:12
  kind
• 24:13
  of
• 24:13
  girl.
• 24:13
  I
• 24:13
  know
• 24:14
  exactly
• 24:14
  what
• 24:14
  you're
• 24:15
  saying.
• 24:15
  To
• 24:15
  me,
• 24:15
  it
• 24:15
  was
• 24:15
  all
• 24:16
  in
• 24:16
  normal
• 24:17
  person
• 24:17
  terms.
• 24:18
  There
• 24:18
  was
• 24:18
  no
• 24:19
  talking
• 24:19
  about
• 24:20
  GEO
• 24:20
  and
• 24:21
  SEO
• 24:21
  too
• 24:21
  much.
• 24:22
  There
• 24:22
  was
• 24:22
  no
• 24:22
  complicated
• 24:23
  TikTok
• 24:24
  language
• 24:24
  that
• 24:24
  I
• 24:24
  wasn't
• 24:25
  going
• 24:25
  to
• 24:25
  understand.
• 24:25
  It
• 24:26
  was
• 24:26
  all
• 24:27
  in
• 24:27
  normal
• 24:27
  person
• 24:27
  English
• 24:28
  and
• 24:29
  just
• 24:29
  designed
• 24:30
  for
• 24:30
  people
• 24:31
  that
• 24:31
  actually
• 24:31
  had
• 24:32
  no
• 24:32
  idea
• 24:32
  what
• 24:32
  was
• 24:32
  going
• 24:32
  on.
• 24:33
  And
• 24:33
  she
• 24:33
  asked
• 24:34
  in
• 24:34
  the
• 24:34
  very
• 24:34
  first
• 24:35
  training
• 24:35
  course,
• 24:36
  how
• 24:37
  are
• 24:37
  we
• 24:37
  feeling
• 24:38
  on
• 24:38
  editing?
• 24:38
  How
• 24:39
  are
• 24:39
  we
• 24:39
  feeling
• 24:39
  on
• 24:40
  all
• 24:40
  of
• 24:40
  this
• 24:41
  sort
• 24:41
  of
• 24:41
  stuff?
• 24:41
  And
• 24:41
  I
• 24:41
  just
• 24:41
  put
• 24:42
  a
• 24:42
  comment
• 24:42
  going,
• 24:43
  pretend
• 24:43
  I've
• 24:43
  never
• 24:43
  used
• 24:44
  my
• 24:44
  phone
• 24:44
  before.
• 24:45
  And
• 24:45
  I
• 24:45
  think
• 24:45
  that
• 24:46
  kind
• 24:46
  of
• 24:46
  set
• 24:46
  the
• 24:46
  level
• 24:46
  of
• 24:46
  where
• 24:47
  we
• 24:47
  were
• 24:47
  all
• 24:47
  feeling.
• 24:48
  Because
• 24:48
  there
• 24:49
  was
• 24:49
  so
• 24:49
  much
• 24:49
  information
• 24:50
  on
• 24:50
  week
• 24:50
  one,
• 24:50
  I
• 24:51
  think
• 24:51
  everyone
• 24:51
  left
• 24:51
  feeling
• 24:52
  a
• 24:52
  little
• 24:52
  bit
• 24:52
  like,
• 24:52
  oh,
• 24:53
  my
• 24:53
  God,
• 24:53
  I've
• 24:53
  made
• 24:54
  a
• 24:54
  massive
• 24:54
  mistake.
• 24:55
  I'm
• 24:55
  not
• 24:55
  going
• 24:55
  to
• 24:55
  have
• 24:55
  enough
• 24:56
  time
• 24:56
  for
• 24:56
  this.
• 24:57
  And
• 24:57
  then
• 24:57
  we
• 24:57
  came
• 24:57
  back
• 24:57
  week
• 24:58
  two
• 24:58
  and
• 24:58
  I
• 24:59
  was
• 24:59
  like,
• 24:59
  actually,
• 24:59
  no,
• 24:59
  I've
• 24:59
  got
• 24:59
  this.
• 25:00
  I
• 25:00
  get
• 25:01
  what
• 25:01
  you're
• 25:01
  saying,
• 25:01
  I've
• 25:01
  got
• 25:01
  it,
• 25:02
  I've
• 25:02
  done
• 25:02
  the
• 25:02
  homework,
• 25:02
  I'm
• 25:03
  ready
• 25:03
  to
• 25:03
  go.
• 25:04
  Give
• 25:04
  me
• 25:04
  more,
• 25:05
  give
• 25:05
  me
• 25:05
  all
• 25:05
  the
• 25:05
  information.
• 25:05
  And
• 25:06
  she
• 25:06
  was
• 25:06
  so
• 25:06
  good
• 25:06
  and
• 25:07
  I.
• 25:07
  Loved
• 25:07
  how
• 25:07
  she
• 25:07
  did
• 25:07
  it
• 25:08
  because
• 25:08
  she
• 25:08
  basically
• 25:08
  was
• 25:08
  like,
• 25:09
  I'm
• 25:09
  going
• 25:09
  to
• 25:09
  give
• 25:09
  you
• 25:09
  loads
• 25:09
  of
• 25:09
  information
• 25:10
  and
• 25:10
  then
• 25:10
  I
• 25:10
  want
• 25:10
  you
• 25:11
  to
• 25:11
  do
• 25:11
  nothing
• 25:11
  with
• 25:11
  it
• 25:12
  until
• 25:12
  we
• 25:12
  come
• 25:13
  back
• 25:13
  for
• 25:13
  week
• 25:13
  two,
• 25:13
  which
• 25:14
  for
• 25:14
  us
• 25:14
  as
• 25:14
  entrepreneurs
• 25:15
  who
• 25:15
  want
• 25:15
  to
• 25:15
  be
• 25:16
  doing
• 25:16
  all
• 25:16
  of
• 25:17
  the
• 25:17
  time,
• 25:17
  is
• 25:18
  really
• 25:18
  hard.
• 25:18
  But
• 25:18
  actually,
• 25:19
  she
• 25:19
  was
• 25:19
  so
• 25:19
  right,
• 25:20
  because
• 25:20
  if
• 25:20
  people
• 25:20
  had
• 25:20
  dived
• 25:21
  in
• 25:21
  and
• 25:21
  done
• 25:21
  it
• 25:21
  without
• 25:22
  doing
• 25:22
  the
• 25:22
  groundwork
• 25:23
  that
• 25:23
  she
• 25:23
  was
• 25:24
  talking
• 25:24
  about,
• 25:24
  I
• 25:24
  don't
• 25:25
  think
• 25:25
  people
• 25:25
  would
• 25:25
  have
• 25:25
  seen
• 25:25
  the
• 25:26
  same
• 25:26
  success
• 25:27
  as
• 25:27
  they
• 25:27
  did.
• 25:28
  So
• 25:28
  now,
• 25:29
  having
• 25:29
  been
• 25:29
  through
• 25:29
  the
• 25:29
  program
• 25:30
  and
• 25:31
  we'll
• 25:31
  talk
• 25:31
  about
• 25:31
  the
• 25:32
  results
• 25:32
  shortly,
• 25:33
  but
• 25:33
  in
• 25:33
  Terms
• 25:33
  of
• 25:34
  learnings.
• 25:34
  You
• 25:34
  said
• 25:35
  when
• 25:35
  you
• 25:35
  went
• 25:35
  into
• 25:35
  it,
• 25:35
  you
• 25:35
  didn't
• 25:36
  really
• 25:36
  understand
• 25:36
  the
• 25:37
  platform.
• 25:37
  What
• 25:38
  would
• 25:38
  you
• 25:38
  say
• 25:38
  are
• 25:38
  some
• 25:38
  of
• 25:39
  the
• 25:39
  key
• 25:39
  learnings
• 25:39
  you've
• 25:40
  taken
• 25:40
  away?
• 25:41
  And
• 25:41
  that
• 25:41
  if
• 25:41
  someone
• 25:41
  was
• 25:42
  to
• 25:42
  say
• 25:42
  to
• 25:42
  you
• 25:42
  now,
• 25:43
  like,
• 25:43
  explain
• 25:44
  TikTok
• 25:44
  to
• 25:44
  me,
• 25:45
  what
• 25:45
  would
• 25:45
  you
• 25:45
  say
• 25:46
  to
• 25:46
  them?
• 25:46
  So
• 25:47
  I
• 25:47
  would
• 25:47
  say,
• 25:48
  don't
• 25:49
  think
• 25:49
  of
• 25:49
  it
• 25:49
  like
• 25:49
  Instagram,
• 25:50
  because
• 25:50
  it's
• 25:50
  not.
• 25:51
  You
• 25:51
  want
• 25:51
  to
• 25:51
  be
• 25:52
  choosing
• 25:52
  your
• 25:53
  content
• 25:53
  pillars.
• 25:55
  One
• 25:55
  of
• 25:55
  those
• 25:55
  should
• 25:55
  definitely
• 25:56
  be
• 25:56
  educational.
• 25:57
  All
• 25:57
  of
• 25:57
  my
• 25:57
  posts
• 25:58
  that
• 25:58
  have
• 25:58
  done
• 25:58
  the
• 25:58
  best
• 25:58
  have
• 25:58
  been
• 25:58
  the
• 25:59
  educational
• 25:59
  ones.
• 25:59
  And
• 26:00
  you're
• 26:00
  not
• 26:00
  talking
• 26:01
  to
• 26:01
  thousands
• 26:01
  and
• 26:01
  thousands
• 26:02
  of
• 26:02
  people.
• 26:02
  You
• 26:03
  are
• 26:03
  talking
• 26:03
  not
• 26:03
  even
• 26:03
  to
• 26:04
  a
• 26:04
  couple.
• 26:04
  You
• 26:04
  are
• 26:04
  talking
• 26:05
  to
• 26:05
  one
• 26:05
  singular
• 26:06
  bride
• 26:06
  or
• 26:06
  groom.
• 26:08
  And
• 26:08
  as
• 26:09
  soon
• 26:09
  as
• 26:09
  you
• 26:09
  make
• 26:09
  that
• 26:09
  switch
• 26:10
  of
• 26:10
  I'm
• 26:11
  talking
• 26:11
  to
• 26:11
  a
• 26:11
  giant
• 26:11
  audience
• 26:12
  to
• 26:13
  I'm
• 26:13
  FaceTiming
• 26:14
  one
• 26:14
  person,
• 26:15
  the
• 26:15
  content
• 26:15
  flows
• 26:16
  so
• 26:16
  much
• 26:16
  better,
• 26:17
  and
• 26:18
  the
• 26:18
  results
• 26:18
  are
• 26:19
  so
• 26:19
  much
• 26:19
  better
• 26:19
  from
• 26:20
  what
• 26:20
  I'm
• 26:20
  doing
• 26:21
  when
• 26:21
  I
• 26:21
  feel
• 26:21
  like
• 26:21
  I'm
• 26:22
  talking
• 26:22
  to
• 26:22
  a
• 26:22
  singular
• 26:23
  person,
• 26:24
  rather
• 26:24
  than
• 26:24
  when
• 26:25
  it
• 26:25
  sounds
• 26:25
  like
• 26:25
  I'm
• 26:26
  talking
• 26:26
  to
• 26:26
  a
• 26:26
  massive
• 26:26
  audience.
• 26:27
  Because
• 26:28
  when
• 26:28
  you're
• 26:28
  sat
• 26:29
  on
• 26:29
  your
• 26:29
  own
• 26:29
  on
• 26:30
  your
• 26:30
  phone,
• 26:30
  you
• 26:31
  don't
• 26:31
  want
• 26:31
  to
• 26:31
  be,
• 26:31
  hey,
• 26:32
  guys,
• 26:32
  how
• 26:32
  are
• 26:33
  we
• 26:33
  doing?
• 26:33
  It's
• 26:33
  like,
• 26:33
  no,
• 26:34
  I'm
• 26:34
  not.
• 26:34
  I'm
• 26:35
  not
• 26:35
  the
• 26:35
  200
• 26:35
  people
• 26:36
  that
• 26:36
  are
• 26:36
  watching
• 26:36
  this
• 26:36
  video.
• 26:37
  I
• 26:37
  am
• 26:37
  one
• 26:37
  person,
• 26:37
  and
• 26:38
  I
• 26:38
  want
• 26:38
  you
• 26:38
  to
• 26:38
  help
• 26:39
  me
• 26:39
  with
• 26:40
  the
• 26:40
  problem
• 26:40
  that
• 26:41
  I'm
• 26:41
  having
• 26:41
  right
• 26:41
  now.
• 26:42
  So,
• 26:42
  yeah,
• 26:43
  creating
• 26:43
  that.
• 26:44
  That
• 26:44
  one
• 26:44
  person
• 26:44
  in
• 26:45
  my
• 26:45
  head
• 26:45
  of
• 26:45
  who
• 26:46
  I'm
• 26:46
  trying
• 26:46
  to
• 26:46
  reach
• 26:47
  was
• 26:47
  this
• 26:47
  kind
• 26:48
  of
• 26:48
  pivotal.
• 26:48
  And
• 26:48
  that
• 26:49
  was
• 26:49
  something
• 26:49
  we
• 26:49
  did
• 26:49
  week
• 26:49
  one.
• 26:50
  And
• 26:51
  so
• 26:51
  doing
• 26:51
  the
• 26:51
  homework
• 26:52
  and
• 26:52
  creating
• 26:52
  my
• 26:53
  ideal
• 26:53
  client,
• 26:54
  which
• 26:54
  I
• 26:54
  know
• 26:54
  is
• 26:54
  something
• 26:55
  that
• 26:55
  is
• 26:56
  talked
• 26:56
  about
• 26:56
  a
• 26:56
  lot
• 26:57
  outside
• 26:57
  of
• 26:58
  TikTok,
• 26:58
  but
• 26:59
  when
• 26:59
  you're
• 26:59
  thinking
• 27:00
  about
• 27:00
  it
• 27:00
  inside,
• 27:00
  you
• 27:00
  want
• 27:01
  to
• 27:01
  think
• 27:01
  about
• 27:01
  their
• 27:01
  hobbies.
• 27:02
  You
• 27:02
  want
• 27:02
  to
• 27:02
  think
• 27:02
  about
• 27:03
  where
• 27:03
  they're
• 27:03
  hanging
• 27:03
  out,
• 27:03
  their
• 27:04
  priorities,
• 27:05
  what
• 27:05
  their
• 27:05
  wedding
• 27:06
  looks
• 27:06
  like
• 27:06
  in
• 27:06
  terms
• 27:07
  of
• 27:07
  vibe
• 27:07
  and
• 27:08
  feeling
• 27:08
  and
• 27:09
  color.
• 27:09
  And
• 27:09
  you
• 27:10
  can
• 27:10
  really
• 27:10
  build
• 27:11
  an
• 27:11
  imaginary
• 27:12
  wedding
• 27:12
  for
• 27:12
  this
• 27:12
  one
• 27:12
  person
• 27:13
  in
• 27:13
  your
• 27:13
  head.
• 27:13
  And
• 27:14
  then
• 27:14
  every
• 27:14
  time
• 27:14
  you
• 27:14
  open
• 27:14
  your
• 27:15
  camera,
• 27:15
  you're
• 27:15
  like,
• 27:15
  right,
• 27:15
  I'm
• 27:16
  speaking
• 27:16
  to
• 27:16
  Hetty,
• 27:17
  or
• 27:17
  whoever
• 27:17
  it
• 27:17
  is
• 27:18
  today.
• 27:18
  And
• 27:18
  this
• 27:18
  is
• 27:19
  what
• 27:19
  I
• 27:19
  want
• 27:19
  to
• 27:19
  tell
• 27:19
  her,
• 27:19
  because
• 27:20
  she
• 27:20
  needs
• 27:20
  this
• 27:20
  information.
• 27:21
  Yeah,
• 27:21
  you're
• 27:22
  so
• 27:22
  right.
• 27:22
  And
• 27:22
  it's
• 27:22
  interesting.
• 27:23
  One
• 27:23
  of
• 27:23
  the
• 27:23
  things
• 27:23
  I've
• 27:23
  seen,
• 27:24
  again,
• 27:24
  through
• 27:25
  watching
• 27:25
  some
• 27:26
  of
• 27:26
  you
• 27:26
  on
• 27:26
  the
• 27:26
  program,
• 27:27
  is
• 27:27
  how
• 27:28
  much
• 27:28
  you
• 27:28
  can
• 27:28
  talk
• 27:28
  to
• 27:29
  a
• 27:29
  niche
• 27:29
  on
• 27:29
  TikTok.
• 27:30
  So
• 27:30
  one
• 27:30
  of
• 27:31
  the
• 27:31
  other
• 27:31
  students,
• 27:31
  Caroline,
• 27:32
  who's
• 27:32
  been
• 27:33
  there
• 27:33
  as
• 27:33
  well,
• 27:34
  she
• 27:34
  works
• 27:34
  with
• 27:35
  Gothic
• 27:35
  Brides
• 27:36
  specifically,
• 27:37
  and
• 27:37
  making
• 27:38
  amazing
• 27:38
  gothic
• 27:39
  wedding
• 27:39
  dresses,
• 27:39
  and
• 27:39
  she's
• 27:40
  always
• 27:40
  struggled
• 27:40
  with
• 27:40
  having
• 27:40
  such
• 27:41
  a
• 27:41
  niche
• 27:41
  audience.
• 27:41
  And
• 27:42
  again,
• 27:42
  Simona
• 27:43
  said
• 27:43
  to
• 27:43
  her,
• 27:43
  stop
• 27:43
  being
• 27:43
  so
• 27:44
  broad.
• 27:44
  Just
• 27:44
  talk
• 27:45
  to
• 27:45
  that
• 27:45
  one
• 27:46
  bride
• 27:46
  who
• 27:46
  wants
• 27:46
  a
• 27:47
  gothic
• 27:47
  wedding
• 27:47
  dress.
• 27:48
  And
• 27:48
  she's
• 27:49
  really
• 27:49
  found
• 27:49
  her
• 27:50
  people
• 27:50
  on.
• 27:50
  On
• 27:51
  TikTok.
• 27:51
  When
• 27:51
  you
• 27:51
  go
• 27:51
  and
• 27:52
  look
• 27:52
  at
• 27:52
  her
• 27:52
  content,
• 27:52
  you
• 27:53
  look
• 27:53
  at
• 27:53
  the
• 27:53
  people
• 27:53
  commenting
• 27:54
  underneath
• 27:54
  it,
• 27:54
  they
• 27:55
  are
• 27:55
  all
• 27:55
  exactly
• 27:56
  the
• 27:56
  people
• 27:56
  she's
• 27:57
  wanted
• 27:57
  to
• 27:57
  be
• 27:58
  speaking
• 27:58
  to
• 27:58
  and
• 27:58
  wanted
• 27:58
  to
• 27:59
  find
• 27:59
  and
• 27:59
  hasn't
• 28:00
  been
• 28:00
  able
• 28:00
  to
• 28:01
  on
• 28:01
  other
• 28:01
  platforms.
• 28:02
  And
• 28:02
  yet
• 28:02
  by
• 28:03
  zeroing
• 28:03
  in
• 28:03
  and
• 28:04
  stopping
• 28:04
  trying
• 28:04
  to
• 28:05
  be
• 28:05
  for
• 28:05
  everyone
• 28:05
  and
• 28:05
  just
• 28:05
  talk
• 28:06
  to
• 28:06
  that
• 28:06
  one
• 28:06
  person,
• 28:06
  she's
• 28:07
  seeing
• 28:07
  some
• 28:07
  really
• 28:07
  great
• 28:08
  results.
• 28:08
  So
• 28:09
  it
• 28:09
  absolutely
• 28:09
  works.
• 28:10
  But
• 28:10
  it
• 28:10
  feels
• 28:10
  scary
• 28:11
  to
• 28:11
  do
• 28:11
  that
• 28:11
  sometimes
• 28:12
  it
• 28:12
  feels
• 28:12
  like
• 28:12
  you
• 28:12
  need
• 28:13
  to
• 28:13
  talk
• 28:14
  to
• 28:14
  everyone
• 28:14
  because
• 28:15
  you
• 28:15
  don't
• 28:15
  want
• 28:15
  to
• 28:15
  put
• 28:15
  people
• 28:15
  off.
• 28:16
  But
• 28:16
  actually,
• 28:16
  you're
• 28:17
  so
• 28:17
  right.
• 28:17
  That
• 28:17
  picture
• 28:18
  of
• 28:18
  someone
• 28:18
  watching
• 28:18
  the
• 28:19
  TikTok,
• 28:19
  they
• 28:19
  are
• 28:19
  just
• 28:19
  themselves
• 28:20
  on
• 28:20
  their
• 28:20
  own.
• 28:21
  It
• 28:21
  does
• 28:21
  feel
• 28:22
  like
• 28:22
  you're
• 28:22
  just
• 28:22
  being
• 28:22
  spoken
• 28:23
  to
• 28:23
  directly.
• 28:23
  And
• 28:24
  so
• 28:24
  we
• 28:24
  need
• 28:24
  to
• 28:24
  come
• 28:25
  to
• 28:25
  people
• 28:25
  with
• 28:25
  that
• 28:25
  tone.
• 28:26
  Now,
• 28:27
  one
• 28:27
  of
• 28:27
  the
• 28:27
  things
• 28:27
  I
• 28:27
  found
• 28:28
  really
• 28:28
  interesting
• 28:29
  watching
• 28:29
  you
• 28:30
  as
• 28:30
  a
• 28:30
  sort
• 28:30
  of
• 28:30
  like
• 28:30
  semi
• 28:31
  outsider,
• 28:32
  because
• 28:32
  obviously
• 28:32
  Simona
• 28:32
  was
• 28:33
  leading
• 28:33
  on
• 28:33
  the
• 28:33
  course,
• 28:33
  but
• 28:34
  I
• 28:34
  was
• 28:34
  there
• 28:35
  watching,
• 28:35
  was
• 28:35
  how
• 28:36
  much
• 28:36
  of
• 28:36
  an
• 28:36
  action
• 28:36
  taker
• 28:37
  you
• 28:37
  are
• 28:38
  and
• 28:39
  how
• 28:39
  you
• 28:39
  do
• 28:39
  take
• 28:40
  things
• 28:40
  seriously
• 28:40
  and
• 28:41
  you
• 28:41
  don't.
• 28:41
  If
• 28:41
  you're
• 28:42
  gonna
• 28:42
  do
• 28:42
  it,
• 28:42
  you're
• 28:42
  gonna
• 28:42
  go
• 28:43
  all
• 28:43
  in.
• 28:43
  And
• 28:43
  I
• 28:43
  absolutely
• 28:44
  love
• 28:44
  that
• 28:44
  because
• 28:45
  I'm
• 28:45
  that
• 28:45
  person
• 28:46
  as
• 28:46
  well.
• 28:46
  I'm
• 28:46
  like,
• 28:46
  if
• 28:46
  I'm
• 28:47
  gonna
• 28:47
  do
• 28:47
  something,
• 28:47
  I'm
• 28:47
  gonna
• 28:47
  do
• 28:48
  it
• 28:48
  properly.
• 28:48
  And
• 28:49
  I
• 28:49
  really
• 28:49
  remember,
• 28:50
  I
• 28:51
  can't
• 28:51
  remember
• 28:51
  if
• 28:51
  it
• 28:51
  was
• 28:51
  week
• 28:52
  three
• 28:52
  or
• 28:52
  week
• 28:52
  four,
• 28:52
  but
• 28:52
  one
• 28:53
  week
• 28:53
  of
• 28:53
  the
• 28:53
  program,
• 28:53
  Simona
• 28:54
  basically
• 28:54
  put
• 28:54
  up
• 28:55
  some
• 28:55
  examples
• 28:55
  of,
• 28:56
  right,
• 28:56
  if
• 28:56
  you
• 28:56
  want
• 28:56
  to
• 28:56
  do
• 28:56
  well
• 28:57
  on
• 28:57
  Tick
• 28:57
  Tock,
• 28:57
  this
• 28:57
  is
• 28:58
  what
• 28:58
  you
• 28:58
  need
• 28:58
  to
• 28:58
  do.
• 28:58
  And
• 28:59
  she
• 28:59
  put
• 28:59
  like
• 28:59
  the
• 28:59
  extreme
• 29:00
  example
• 29:01
  that
• 29:01
  would
• 29:01
  work
• 29:01
  the
• 29:01
  best.
• 29:02
  And
• 29:02
  then
• 29:02
  the
• 29:03
  example
• 29:03
  she
• 29:03
  thought
• 29:04
  most
• 29:04
  people
• 29:04
  would
• 29:04
  do,
• 29:05
  and
• 29:05
  the
• 29:05
  extreme
• 29:06
  example
• 29:06
  was
• 29:06
  basically,
• 29:07
  you
• 29:07
  need
• 29:07
  to
• 29:07
  start
• 29:07
  posting
• 29:08
  three
• 29:08
  times
• 29:08
  every
• 29:08
  day
• 29:09
  for
• 29:09
  the
• 29:09
  next
• 29:10
  month
• 29:10
  and
• 29:10
  then
• 29:11
  see
• 29:11
  what
• 29:11
  happens.
• 29:12
  And
• 29:12
  everyone
• 29:12
  on
• 29:13
  that
• 29:13
  course
• 29:13
  went,
• 29:13
  oh,
• 29:14
  my
• 29:14
  goodness
• 29:14
  me,
• 29:14
  that's
• 29:15
  ridiculous.
• 29:15
  I
• 29:15
  can't
• 29:16
  do
• 29:16
  that
• 29:16
  much.
• 29:17
  Except
• 29:17
  you
• 29:17
  who
• 29:17
  went,
• 29:18
  challenge
• 29:18
  accepted.
• 29:20
  So
• 29:20
  talk
• 29:20
  to
• 29:20
  me
• 29:20
  about
• 29:21
  that.
• 29:22
  That
• 29:23
  was
• 29:23
  foolish.
• 29:24
  No.
• 29:24
  So
• 29:25
  it
• 29:25
  was
• 29:25
  really
• 29:25
  good
• 29:26
  for
• 29:26
  me
• 29:26
  to
• 29:26
  go
• 29:27
  in
• 29:27
  at
• 29:27
  that
• 29:27
  level
• 29:28
  because
• 29:28
  I
• 29:28
  just
• 29:28
  think
• 29:29
  at
• 29:29
  that
• 29:29
  point
• 29:30
  I
• 29:30
  didn't
• 29:31
  really
• 29:31
  know
• 29:31
  what
• 29:31
  kind
• 29:32
  of
• 29:32
  content
• 29:32
  was
• 29:32
  going
• 29:32
  to
• 29:33
  land
• 29:33
  for
• 29:33
  me.
• 29:33
  And
• 29:33
  that
• 29:33
  was
• 29:34
  more
• 29:34
  of
• 29:34
  the
• 29:34
  point.
• 29:34
  It
• 29:34
  wasn't
• 29:35
  a
• 29:35
  case
• 29:35
  of
• 29:35
  you
• 29:35
  need
• 29:36
  to
• 29:36
  make
• 29:36
  three
• 29:37
  videos
• 29:37
  every
• 29:37
  single
• 29:38
  day
• 29:38
  from
• 29:38
  now
• 29:38
  until
• 29:39
  the
• 29:39
  end
• 29:39
  of
• 29:39
  time.
• 29:40
  It
• 29:40
  was,
• 29:40
  you
• 29:41
  need
• 29:41
  to
• 29:41
  make
• 29:41
  three
• 29:41
  videos
• 29:42
  a
• 29:42
  day
• 29:42
  from
• 29:43
  now
• 29:43
  until
• 29:43
  a
• 29:43
  couple
• 29:43
  of
• 29:44
  weeks
• 29:44
  time,
• 29:44
  because
• 29:45
  then
• 29:45
  that
• 29:45
  gives
• 29:45
  you
• 29:46
  all
• 29:46
  of
• 29:46
  this
• 29:46
  data
• 29:47
  that
• 29:48
  you
• 29:48
  can
• 29:48
  then
• 29:48
  Plan
• 29:49
  the
• 29:49
  rest
• 29:49
  of
• 29:50
  your
• 29:50
  TikTok
• 29:50
  journey
• 29:51
  from.
• 29:51
  And
• 29:52
  so
• 29:52
  I
• 29:53
  just
• 29:53
  went,
• 29:53
  right,
• 29:53
  I'm
• 29:54
  going
• 29:54
  to
• 29:54
  put
• 29:54
  out
• 29:54
  everything,
• 29:55
  every
• 29:55
  kind
• 29:55
  of
• 29:56
  content.
• 29:56
  I'm
• 29:56
  going
• 29:56
  to
• 29:57
  do
• 29:57
  carousels,
• 29:58
  which
• 29:58
  I
• 29:58
  thought
• 29:59
  to
• 29:59
  begin
• 30:00
  with
• 30:00
  were
• 30:00
  a
• 30:00
  bit
• 30:00
  of
• 30:00
  a
• 30:00
  waste
• 30:01
  of
• 30:01
  time.
• 30:01
  And
• 30:01
  then
• 30:01
  one
• 30:01
  of
• 30:01
  them
• 30:02
  went
• 30:02
  nuts
• 30:02
  and
• 30:02
  I
• 30:02
  was
• 30:03
  like,
• 30:03
  oh,
• 30:03
  hello,
• 30:03
  these
• 30:03
  are
• 30:04
  actually
• 30:04
  easier
• 30:04
  than
• 30:04
  making
• 30:05
  a
• 30:05
  video.
• 30:05
  And
• 30:06
  I've
• 30:06
  been
• 30:06
  sleeping
• 30:06
  on
• 30:06
  that.
• 30:07
  So
• 30:07
  I
• 30:07
  now
• 30:07
  need
• 30:07
  to
• 30:08
  focus
• 30:08
  on
• 30:08
  doing
• 30:08
  some
• 30:08
  carousels
• 30:09
  as
• 30:09
  well.
• 30:10
  I
• 30:10
  did
• 30:10
  trending
• 30:11
  sounds,
• 30:11
  I
• 30:12
  did
• 30:12
  face
• 30:12
  to
• 30:12
  camera,
• 30:13
  I
• 30:13
  did
• 30:13
  B
• 30:13
  roll.
• 30:14
  There
• 30:15
  was
• 30:15
  literally
• 30:15
  so
• 30:16
  much
• 30:16
  random
• 30:16
  nonsense
• 30:17
  that
• 30:17
  it
• 30:17
  looked
• 30:17
  like
• 30:18
  I
• 30:18
  was
• 30:18
  doing,
• 30:18
  but
• 30:19
  behind
• 30:19
  the
• 30:19
  scenes
• 30:19
  I
• 30:19
  was
• 30:19
  getting
• 30:20
  all
• 30:20
  these
• 30:20
  numbers
• 30:20
  come
• 30:20
  in.
• 30:21
  And
• 30:21
  now
• 30:21
  I
• 30:22
  won't
• 30:22
  do
• 30:22
  so
• 30:22
  much
• 30:22
  B
• 30:23
  roll
• 30:23
  stuff
• 30:23
  because
• 30:23
  actually
• 30:24
  people
• 30:24
  want
• 30:24
  to
• 30:24
  see
• 30:24
  face
• 30:25
  to
• 30:25
  camera.
• 30:25
  I'll
• 30:26
  do
• 30:26
  more
• 30:26
  carousels
• 30:27
  with
• 30:27
  the
• 30:27
  tips
• 30:28
  rather
• 30:28
  than
• 30:28
  speaking
• 30:29
  them
• 30:29
  or
• 30:30
  as
• 30:30
  well
• 30:30
  as
• 30:30
  speaking
• 30:31
  them
• 30:31
  because
• 30:31
  they're
• 30:31
  more
• 30:32
  likely
• 30:32
  to
• 30:32
  get
• 30:32
  saved
• 30:32
  as
• 30:33
  a
• 30:33
  carousel
• 30:34
  because
• 30:34
  you
• 30:34
  don't
• 30:34
  need
• 30:34
  to
• 30:34
  listen
• 30:34
  to
• 30:35
  a
• 30:35
  minute
• 30:35
  long
• 30:35
  video.
• 30:35
  You
• 30:35
  can
• 30:36
  just
• 30:36
  go,
• 30:36
  right,
• 30:36
  I
• 30:36
  want
• 30:36
  to
• 30:36
  go
• 30:36
  to
• 30:37
  picture
• 30:37
  three.
• 30:37
  And
• 30:37
  that's
• 30:37
  the
• 30:38
  tip
• 30:38
  I
• 30:38
  want
• 30:38
  to
• 30:38
  have.
• 30:39
  So
• 30:40
  it
• 30:40
  was
• 30:40
  working
• 30:40
  out
• 30:40
  which
• 30:41
  ones
• 30:41
  are
• 30:41
  savable
• 30:42
  content,
• 30:42
  which
• 30:42
  ones
• 30:42
  are
• 30:42
  likable
• 30:43
  content,
• 30:44
  which
• 30:44
  ones
• 30:44
  get
• 30:44
  me
• 30:45
  loads
• 30:45
  of
• 30:45
  views,
• 30:45
  but
• 30:45
  actually
• 30:45
  no
• 30:46
  interactions,
• 30:47
  and
• 30:47
  working
• 30:48
  out
• 30:48
  which
• 30:48
  ones
• 30:48
  worked
• 30:49
  best
• 30:50
  for
• 30:50
  me
• 30:50
  in
• 30:50
  this
• 30:51
  kind
• 30:51
  of
• 30:51
  very
• 30:51
  messy
• 30:52
  world
• 30:52
  that
• 30:52
  I
• 30:52
  was
• 30:52
  trying
• 30:53
  to
• 30:53
  desperately
• 30:53
  understand.
• 30:54
  And
• 30:54
  so
• 30:54
  going
• 30:55
  that
• 30:55
  hard
• 30:56
  that
• 30:56
  early
• 30:57
  was
• 30:57
  really
• 30:57
  beneficial
• 30:58
  to
• 30:58
  me
• 30:58
  because
• 30:58
  it
• 30:58
  just
• 30:59
  gave
• 30:59
  me
• 30:59
  a
• 30:59
  really
• 31:00
  good
• 31:00
  starting
• 31:00
  point
• 31:01
  of
• 31:01
  data
• 31:01
  that
• 31:01
  I
• 31:01
  can
• 31:01
  then
• 31:02
  look
• 31:02
  at
• 31:02
  and
• 31:02
  go,
• 31:03
  right,
• 31:03
  what
• 31:04
  now?
• 31:04
  What
• 31:04
  do
• 31:04
  I
• 31:05
  need
• 31:05
  to
• 31:05
  focus
• 31:05
  on?
• 31:05
  And
• 31:05
  I
• 31:06
  know
• 31:06
  exactly
• 31:06
  what
• 31:06
  it
• 31:06
  is.
• 31:06
  I'm
• 31:07
  not
• 31:07
  just
• 31:07
  plucking
• 31:07
  things
• 31:08
  out
• 31:08
  of
• 31:08
  the
• 31:08
  air
• 31:08
  because
• 31:08
  I
• 31:08
  can
• 31:08
  see
• 31:09
  the
• 31:09
  numbers
• 31:09
  in
• 31:09
  front
• 31:09
  of
• 31:09
  me
• 31:10
  and
• 31:10
  I
• 31:10
  can
• 31:10
  go,
• 31:10
  I
• 31:10
  know
• 31:10
  that
• 31:11
  works
• 31:11
  because
• 31:11
  there's
• 31:11
  the
• 31:11
  numbers
• 31:12
  that
• 31:12
  prove
• 31:12
  that
• 31:12
  works.
• 31:13
  So
• 31:13
  yeah,
• 31:13
  it's
• 31:13
  all
• 31:14
  about
• 31:14
  the
• 31:14
  data.
• 31:14
  And
• 31:15
  I
• 31:15
  think
• 31:15
  that's
• 31:15
  the
• 31:15
  concept
• 31:16
  that
• 31:16
  a
• 31:16
  lot
• 31:16
  of
• 31:16
  people
• 31:17
  misunderstand,
• 31:18
  especially
• 31:18
  when
• 31:18
  it
• 31:18
  comes
• 31:18
  to
• 31:19
  marketing
• 31:19
  because
• 31:19
  they
• 31:20
  see,
• 31:20
  oh,
• 31:20
  you're
• 31:21
  going
• 31:21
  to
• 31:21
  post
• 31:21
  three
• 31:21
  times
• 31:21
  a
• 31:22
  day,
• 31:22
  every
• 31:22
  day,
• 31:22
  which
• 31:22
  is
• 31:22
  a
• 31:23
  lot,
• 31:24
  but
• 31:24
  it
• 31:24
  isn't
• 31:24
  forever.
• 31:25
  And
• 31:25
  it's
• 31:25
  not
• 31:25
  saying
• 31:26
  I'm
• 31:26
  going
• 31:26
  to
• 31:26
  always
• 31:26
  do
• 31:27
  that.
• 31:27
  It
• 31:28
  is
• 31:28
  the
• 31:28
  idea
• 31:28
  of
• 31:28
  data
• 31:28
  capturing.
• 31:29
  And
• 31:29
  she
• 31:29
  did
• 31:29
  it
• 31:30
  for
• 31:30
  me
• 31:30
  and
• 31:30
  it
• 31:30
  was
• 31:30
  incredible
• 31:31
  when
• 31:31
  we
• 31:31
  first
• 31:31
  started
• 31:32
  working
• 31:32
  together
• 31:32
  because
• 31:32
  she
• 31:33
  went,
• 31:33
  right,
• 31:33
  we're
• 31:33
  going
• 31:33
  to
• 31:33
  post
• 31:33
  three
• 31:34
  videos
• 31:34
  a
• 31:34
  day
• 31:35
  every
• 31:35
  day.
• 31:35
  I'm
• 31:35
  going
• 31:35
  to
• 31:35
  edit
• 31:36
  them
• 31:36
  and
• 31:36
  do
• 31:36
  them
• 31:36
  all
• 31:36
  for
• 31:36
  you.
• 31:37
  And
• 31:37
  I
• 31:37
  was
• 31:37
  like,
• 31:37
  really?
• 31:38
  At
• 31:38
  that
• 31:38
  point,
• 31:38
  I'd
• 31:38
  been
• 31:39
  posting
• 31:39
  maybe
• 31:39
  like
• 31:40
  once
• 31:40
  every
• 31:40
  other
• 31:40
  day
• 31:41
  or,
• 31:41
  you
• 31:41
  know,
• 31:42
  so
• 31:42
  it
• 31:42
  was
• 31:42
  A
• 31:42
  huge
• 31:43
  jump
• 31:43
  in
• 31:43
  terms
• 31:44
  of
• 31:44
  me
• 31:44
  and
• 31:44
  being
• 31:44
  visible.
• 31:45
  And
• 31:45
  so
• 31:45
  it
• 31:45
  felt
• 31:46
  really
• 31:46
  scary.
• 31:46
  And
• 31:47
  I
• 31:47
  wasn't
• 31:47
  even
• 31:47
  putting
• 31:48
  the
• 31:48
  work
• 31:48
  in
• 31:48
  to
• 31:48
  edit
• 31:48
  the
• 31:48
  stuff.
• 31:49
  She
• 31:49
  was
• 31:49
  doing
• 31:49
  that
• 31:49
  for
• 31:50
  me.
• 31:50
  But
• 31:50
  actually
• 31:50
  when
• 31:51
  she
• 31:51
  explained,
• 31:52
  when
• 31:52
  she
• 31:52
  came
• 31:52
  back
• 31:53
  a
• 31:53
  month
• 31:53
  later
• 31:53
  and
• 31:54
  suddenly
• 31:54
  she
• 31:54
  had
• 31:54
  all
• 31:55
  of
• 31:55
  this
• 31:55
  information
• 31:55
  for
• 31:56
  me
• 31:56
  and
• 31:56
  she
• 31:56
  went,
• 31:56
  right,
• 31:57
  they
• 31:57
  don't
• 31:57
  like
• 31:57
  this.
• 31:57
  They
• 31:58
  like
• 31:58
  this.
• 31:58
  This
• 31:58
  works
• 31:59
  really
• 31:59
  well
• 31:59
  on
• 31:59
  Instagram.
• 32:00
  These
• 32:00
  work
• 32:00
  really
• 32:00
  well
• 32:01
  on
• 32:01
  TikTok.
• 32:01
  So
• 32:01
  we're
• 32:01
  going
• 32:02
  to
• 32:02
  split
• 32:02
  that
• 32:02
  up.
• 32:02
  The
• 32:03
  podcast
• 32:03
  only
• 32:03
  going
• 32:04
  to
• 32:04
  go
• 32:04
  on
• 32:04
  TikTok.
• 32:04
  This
• 32:04
  is
• 32:05
  it.
• 32:05
  And
• 32:05
  I
• 32:05
  was
• 32:05
  like,
• 32:05
  wow,
• 32:06
  we
• 32:06
  got
• 32:07
  a
• 32:07
  lot
• 32:07
  of
• 32:07
  data.
• 32:07
  And
• 32:07
  we
• 32:07
  wouldn't
• 32:08
  have
• 32:08
  had
• 32:08
  that
• 32:08
  data,
• 32:09
  having
• 32:09
  not
• 32:10
  gone
• 32:10
  hard
• 32:10
  for
• 32:10
  a
• 32:10
  month
• 32:11
  and
• 32:11
  done
• 32:11
  all
• 32:11
  of
• 32:11
  that,
• 32:11
  different
• 32:12
  kinds
• 32:12
  of
• 32:12
  content.
• 32:12
  And
• 32:13
  so
• 32:13
  you
• 32:13
  really
• 32:13
  understood
• 32:14
  that.
• 32:14
  You
• 32:14
  ran
• 32:14
  with
• 32:15
  it
• 32:15
  and
• 32:15
  you
• 32:15
  did
• 32:15
  it
• 32:16
  and
• 32:16
  you
• 32:16
  got
• 32:16
  the
• 32:16
  data
• 32:16
  to
• 32:17
  back
• 32:17
  it
• 32:17
  up,
• 32:17
  which
• 32:17
  was
• 32:17
  fantastic.
• 32:18
  But
• 32:19
  how
• 32:19
  did
• 32:19
  you
• 32:19
  actually
• 32:20
  manage
• 32:20
  it?
• 32:20
  Because,
• 32:21
  you
• 32:21
  know,
• 32:21
  it
• 32:21
  was
• 32:22
  summer,
• 32:22
  which
• 32:23
  is
• 32:23
  not
• 32:23
  necessarily
• 32:24
  the
• 32:24
  best
• 32:24
  time
• 32:24
  to
• 32:24
  make
• 32:25
  three
• 32:25
  videos
• 32:26
  or
• 32:26
  three
• 32:26
  TikToks
• 32:27
  every
• 32:27
  day.
• 32:27
  So
• 32:28
  how
• 32:28
  were
• 32:28
  you
• 32:28
  managing
• 32:29
  it?
• 32:29
  Or
• 32:29
  was
• 32:29
  it
• 32:29
  just
• 32:30
  on
• 32:30
  the
• 32:30
  fly?
• 32:31
  Or
• 32:31
  were
• 32:31
  you
• 32:31
  planning
• 32:32
  it?
• 32:32
  Were
• 32:32
  you
• 32:32
  batching
• 32:32
  it?
• 32:32
  What
• 32:33
  were
• 32:33
  you
• 32:33
  doing?
• 32:33
  So
• 32:33
  at
• 32:33
  the
• 32:34
  start,
• 32:34
  I
• 32:35
  did
• 32:35
  a
• 32:35
  lot
• 32:35
  of
• 32:35
  ad
• 32:35
  hoc
• 32:36
  random
• 32:36
  nonsense
• 32:37
  that
• 32:37
  I
• 32:37
  just
• 32:37
  kind
• 32:38
  of
• 32:38
  put
• 32:38
  up
• 32:39
  as
• 32:39
  I
• 32:39
  recorded
• 32:39
  it
• 32:39
  and
• 32:40
  edited
• 32:40
  it
• 32:40
  and
• 32:40
  just
• 32:40
  posted
• 32:41
  it.
• 32:41
  Then
• 32:41
  I
• 32:41
  switched
• 32:42
  to
• 32:42
  batching.
• 32:43
  And
• 32:43
  so
• 32:44
  I
• 32:44
  batched
• 32:44
  a
• 32:44
  load
• 32:44
  of
• 32:44
  contents.
• 32:45
  There's
• 32:45
  a
• 32:45
  load
• 32:45
  of
• 32:45
  me
• 32:45
  in
• 32:45
  a
• 32:46
  pink
• 32:46
  and
• 32:46
  white
• 32:46
  dress,
• 32:46
  which
• 32:46
  I
• 32:47
  probably
• 32:47
  should
• 32:47
  have
• 32:47
  brought
• 32:47
  a
• 32:47
  different
• 32:47
  one,
• 32:48
  but
• 32:48
  I
• 32:48
  just
• 32:48
  happened
• 32:48
  to
• 32:48
  have
• 32:49
  a
• 32:49
  free
• 32:49
  day
• 32:49
  because
• 32:50
  a
• 32:50
  meeting
• 32:50
  canceled
• 32:51
  on
• 32:51
  me.
• 32:51
  And
• 32:51
  I
• 32:51
  was
• 32:51
  like,
• 32:51
  right,
• 32:52
  this
• 32:52
  is
• 32:52
  my
• 32:53
  day
• 32:53
  and
• 32:53
  I'm
• 32:53
  going
• 32:53
  to
• 32:53
  just
• 32:54
  batch
• 32:55
  so
• 32:55
  much
• 32:55
  content.
• 32:55
  It's
• 32:56
  gorgeous
• 32:56
  and
• 32:56
  sunny
• 32:56
  and
• 32:56
  I
• 32:57
  can
• 32:57
  get
• 32:57
  in
• 32:57
  the
• 32:57
  gardens
• 32:57
  and
• 32:57
  explore.
• 32:58
  And
• 32:58
  then
• 32:58
  I
• 32:58
  started
• 32:59
  doing
• 32:59
  some
• 32:59
  more
• 32:59
  planning
• 33:00
  with
• 33:00
  it
• 33:00
  and
• 33:00
  making
• 33:00
  sure
• 33:00
  that
• 33:01
  I
• 33:01
  had
• 33:01
  all
• 33:01
  the
• 33:01
  B
• 33:01
  roll
• 33:02
  and
• 33:02
  putting
• 33:02
  it
• 33:02
  all
• 33:02
  together.
• 33:03
  And
• 33:03
  that's
• 33:03
  kind
• 33:04
  of
• 33:04
  shifted
• 33:04
  now
• 33:05
  to
• 33:05
  be
• 33:05
  more
• 33:06
  ad
• 33:06
  hoc
• 33:06
  again.
• 33:07
  So
• 33:07
  I
• 33:08
  need
• 33:08
  to
• 33:09
  batch
• 33:09
  up
• 33:09
  a
• 33:09
  little
• 33:10
  bit
• 33:10
  more
• 33:10
  for
• 33:10
  when
• 33:10
  it
• 33:10
  gets
• 33:10
  busy
• 33:11
  again
• 33:11
  mid
• 33:12
  October,
• 33:12
  because
• 33:12
  it
• 33:12
  goes
• 33:13
  nuts
• 33:13
  in
• 33:13
  mid
• 33:13
  October.
• 33:14
  But
• 33:14
  I
• 33:15
  like
• 33:15
  doing
• 33:16
  that.
• 33:16
  I've
• 33:16
  had
• 33:17
  an
• 33:17
  idea
• 33:17
  or
• 33:17
  I've
• 33:17
  chatted
• 33:18
  to
• 33:18
  someone
• 33:18
  and
• 33:18
  they've
• 33:18
  said
• 33:19
  something.
• 33:19
  I'm
• 33:20
  going
• 33:20
  to
• 33:20
  record
• 33:20
  a
• 33:21
  video
• 33:21
  and
• 33:21
  maybe
• 33:22
  post
• 33:22
  it
• 33:22
  tomorrow
• 33:22
  when
• 33:22
  I've
• 33:23
  had
• 33:23
  time
• 33:23
  to
• 33:23
  edit
• 33:23
  it.
• 33:23
  I
• 33:24
  know
• 33:24
  that
• 33:24
  wasn't
• 33:24
  the
• 33:24
  point
• 33:25
  of
• 33:25
  what
• 33:25
  Simona
• 33:26
  was
• 33:26
  saying
• 33:26
  with
• 33:26
  all
• 33:27
  the
• 33:27
  batching
• 33:27
  and
• 33:27
  everything,
• 33:27
  and
• 33:28
  I
• 33:28
  loved
• 33:28
  doing
• 33:29
  the
• 33:29
  batching,
• 33:29
  but
• 33:30
  it
• 33:30
  was
• 33:30
  finding
• 33:30
  a
• 33:31
  full
• 33:31
  day
• 33:31
  of
• 33:31
  my
• 33:32
  time
• 33:32
  to
• 33:32
  do
• 33:33
  do.
• 33:33
  It
• 33:33
  wasn't
• 33:33
  always
• 33:34
  appropriate
• 33:35
  for
• 33:35
  me
• 33:35
  because
• 33:35
  it
• 33:36
  is
• 33:36
  Just
• 33:36
  me.
• 33:37
  And
• 33:37
  it
• 33:37
  is
• 33:38
  just
• 33:38
  me
• 33:38
  recording
• 33:38
  as
• 33:38
  well.
• 33:39
  So
• 33:39
  I
• 33:39
  don't
• 33:39
  have
• 33:39
  someone
• 33:40
  to
• 33:40
  follow
• 33:40
  me
• 33:40
  round
• 33:40
  and
• 33:41
  do
• 33:41
  all
• 33:41
  these
• 33:41
  other
• 33:41
  bits.
• 33:41
  So
• 33:41
  I've
• 33:42
  got
• 33:42
  to
• 33:42
  set
• 33:42
  up
• 33:42
  the
• 33:42
  tripod
• 33:43
  and
• 33:43
  then
• 33:43
  move
• 33:43
  it
• 33:44
  and
• 33:44
  then
• 33:44
  change
• 33:44
  it.
• 33:44
  And
• 33:45
  so
• 33:45
  doing
• 33:46
  the
• 33:46
  ad
• 33:46
  hoc
• 33:46
  things
• 33:47
  is
• 33:48
  quite
• 33:48
  good
• 33:48
  for
• 33:49
  me
• 33:49
  at
• 33:49
  the
• 33:49
  moment,
• 33:50
  just
• 33:50
  because
• 33:51
  I
• 33:51
  can
• 33:51
  go
• 33:51
  really
• 33:52
  quick.
• 33:52
  And
• 33:52
  the
• 33:52
  one
• 33:52
  I'm
• 33:53
  loving
• 33:53
  right
• 33:53
  now
• 33:53
  is
• 33:54
  doing
• 33:55
  my
• 33:55
  sat
• 33:56
  at
• 33:56
  my
• 33:56
  desk.
• 33:56
  I'm
• 33:56
  doing
• 33:56
  some
• 33:57
  tips
• 33:57
  to
• 33:57
  the
• 33:57
  phone,
• 33:57
  but
• 33:58
  starting
• 33:58
  off
• 33:58
  with
• 33:58
  a
• 33:58
  really
• 33:59
  close
• 33:59
  shot
• 33:59
  of
• 33:59
  my
• 33:59
  face
• 34:00
  because
• 34:01
  then
• 34:01
  people
• 34:01
  scroll
• 34:01
  through
• 34:02
  TikTok
• 34:02
  and
• 34:02
  go,
• 34:02
  why
• 34:02
  the
• 34:02
  hell
• 34:03
  is
• 34:03
  she
• 34:03
  so
• 34:03
  close
• 34:03
  to
• 34:03
  the
• 34:03
  camera?
• 34:04
  I'll
• 34:04
  listen
• 34:04
  to
• 34:04
  her.
• 34:06
  But
• 34:06
  that's
• 34:07
  what's
• 34:07
  kind
• 34:07
  of
• 34:07
  working
• 34:07
  for
• 34:07
  me
• 34:08
  right
• 34:08
  now,
• 34:08
  which
• 34:08
  is
• 34:09
  such
• 34:09
  a
• 34:09
  random
• 34:10
  thing
• 34:10
  to
• 34:10
  have
• 34:10
  discovered
• 34:11
  that
• 34:11
  works.
• 34:12
  I
• 34:12
  forgot
• 34:12
  to
• 34:12
  do
• 34:12
  an
• 34:12
  intro
• 34:13
  for
• 34:13
  one
• 34:13
  of
• 34:13
  my
• 34:13
  videos
• 34:14
  and
• 34:15
  I
• 34:15
  suddenly
• 34:15
  just
• 34:15
  thought,
• 34:15
  oh
• 34:16
  yeah,
• 34:16
  I'll
• 34:16
  just
• 34:16
  whatever
• 34:17
  and
• 34:17
  wave
• 34:17
  my
• 34:18
  camera
• 34:18
  about
• 34:18
  really
• 34:18
  close
• 34:19
  to
• 34:19
  my
• 34:19
  face
• 34:19
  and
• 34:19
  see
• 34:19
  what
• 34:19
  happens.
• 34:20
  And
• 34:20
  it
• 34:20
  went
• 34:20
  nuts.
• 34:20
  And
• 34:20
  I
• 34:20
  was
• 34:20
  like,
• 34:21
  oh
• 34:21
  well,
• 34:21
  there
• 34:21
  you
• 34:21
  go,
• 34:21
  I'll
• 34:21
  do
• 34:22
  that
• 34:22
  more
• 34:22
  then.
• 34:23
  So
• 34:24
  you
• 34:24
  just
• 34:24
  have
• 34:24
  to
• 34:25
  play
• 34:25
  with
• 34:25
  it
• 34:25
  and
• 34:26
  see
• 34:27
  what
• 34:27
  happens.
• 34:27
  But
• 34:28
  I
• 34:28
  found
• 34:28
  that
• 34:28
  posting
• 34:29
  late
• 34:29
  in
• 34:29
  the
• 34:29
  evening
• 34:30
  is
• 34:30
  often
• 34:30
  better
• 34:30
  for
• 34:31
  me.
• 34:31
  But
• 34:31
  obviously
• 34:32
  with
• 34:32
  your
• 34:32
  content
• 34:32
  you
• 34:32
  post
• 34:33
  quite
• 34:33
  early
• 34:33
  on
• 34:33
  in
• 34:33
  the
• 34:33
  day
• 34:34
  because
• 34:34
  all
• 34:34
  the
• 34:34
  wedding
• 34:34
  pros
• 34:35
  are
• 34:35
  logging
• 34:35
  on
• 34:36
  at
• 34:36
  9
• 34:36
  o'
• 34:36
  clock
• 34:36
  and
• 34:37
  or
• 34:37
  8
• 34:37
  o'
• 34:37
  clock
• 34:37
  and
• 34:38
  seeing
• 34:38
  all
• 34:38
  your
• 34:38
  stuff.
• 34:39
  Whereas
• 34:39
  I
• 34:40
  find
• 34:40
  that
• 34:40
  couples
• 34:41
  that
• 34:41
  are
• 34:41
  searching
• 34:41
  for
• 34:42
  their
• 34:42
  wedding
• 34:42
  venue
• 34:42
  are
• 34:42
  often
• 34:43
  doing
• 34:43
  it
• 34:43
  after
• 34:43
  work.
• 34:44
  So
• 34:44
  if
• 34:44
  I
• 34:44
  post
• 34:44
  between
• 34:45
  kind
• 34:45
  of
• 34:45
  eight,
• 34:45
  nine
• 34:45
  o'
• 34:46
  clock,
• 34:46
  while
• 34:46
  they're
• 34:46
  on
• 34:46
  the
• 34:46
  sofa,
• 34:47
  or
• 34:47
  even
• 34:48
  just
• 34:48
  before
• 34:48
  midnight
• 34:49
  and
• 34:49
  then
• 34:49
  it's
• 34:50
  there
• 34:50
  as
• 34:50
  they're
• 34:50
  doom
• 34:51
  scrolling
• 34:51
  in
• 34:51
  the
• 34:51
  evening,
• 34:52
  it,
• 34:52
  it
• 34:53
  kind
• 34:53
  of
• 34:53
  reaches
• 34:53
  them
• 34:54
  better.
• 34:54
  So
• 34:54
  yeah,
• 34:55
  and
• 34:55
  I
• 34:55
  think
• 34:56
  that's
• 34:56
  why
• 34:56
  it's
• 34:56
  been
• 34:56
  a
• 34:56
  really
• 34:57
  exciting
• 34:57
  journey
• 34:57
  for
• 34:58
  me
• 34:58
  over
• 34:58
  the
• 34:58
  last
• 34:59
  six
• 34:59
  months
• 34:59
  as
• 34:59
  well.
• 35:00
  Because
• 35:00
  obviously
• 35:00
  the
• 35:01
  businesses
• 35:01
  that
• 35:01
  I
• 35:02
  work
• 35:02
  with
• 35:02
  and
• 35:02
  my
• 35:02
  business
• 35:03
  are
• 35:03
  actually
• 35:03
  two
• 35:03
  very
• 35:04
  different
• 35:04
  things
• 35:05
  and
• 35:05
  so
• 35:05
  doing
• 35:06
  content
• 35:06
  and
• 35:06
  I
• 35:07
  knew
• 35:07
  that
• 35:07
  I
• 35:07
  was
• 35:07
  seeing
• 35:07
  traction,
• 35:08
  I
• 35:08
  knew
• 35:08
  I
• 35:08
  could
• 35:08
  get
• 35:08
  results
• 35:09
  doing
• 35:09
  it
• 35:09
  with
• 35:10
  Simona
• 35:10
  on
• 35:11
  like
• 35:11
  for
• 35:11
  me,
• 35:12
  business
• 35:12
  to
• 35:12
  business,
• 35:13
  although
• 35:13
  it's
• 35:14
  very
• 35:14
  niche
• 35:14
  and
• 35:14
  it's
• 35:15
  actually
• 35:15
  hard
• 35:16
  because
• 35:16
  there's
• 35:16
  less
• 35:17
  people
• 35:17
  owning
• 35:18
  a
• 35:18
  wedding
• 35:18
  business
• 35:18
  on
• 35:18
  TikTok
• 35:19
  than
• 35:19
  there
• 35:19
  are
• 35:19
  getting
• 35:19
  married
• 35:20
  on
• 35:20
  TikTok.
• 35:20
  So
• 35:21
  I
• 35:21
  never
• 35:21
  plan
• 35:21
  to
• 35:21
  go
• 35:21
  viral.
• 35:22
  But
• 35:22
  then
• 35:23
  working
• 35:24
  all
• 35:24
  of
• 35:24
  you
• 35:24
  over
• 35:24
  the
• 35:25
  course
• 35:25
  of
• 35:25
  TikTok
• 35:25
  Pro
• 35:25
  and
• 35:26
  Simone
• 35:26
  are
• 35:26
  putting
• 35:26
  those
• 35:27
  same
• 35:27
  things
• 35:27
  into
• 35:27
  place,
• 35:28
  but
• 35:28
  with
• 35:28
  a
• 35:28
  couple
• 35:29
  centric
• 35:30
  mindset
• 35:31
  has
• 35:31
  been
• 35:32
  fantastic
• 35:32
  because
• 35:32
  it's
• 35:33
  proved,
• 35:33
  yeah,
• 35:34
  it
• 35:34
  doesn't
• 35:34
  just
• 35:34
  work
• 35:34
  for
• 35:34
  me
• 35:35
  because
• 35:35
  it's
• 35:36
  business
• 35:36
  to
• 35:36
  business.
• 35:37
  Actually,
• 35:37
  there
• 35:38
  is
• 35:38
  a
• 35:38
  method
• 35:38
  here
• 35:39
  and
• 35:39
  it
• 35:40
  will
• 35:40
  work.
• 35:40
  And
• 35:40
  whether
• 35:41
  that's
• 35:41
  having
• 35:41
  your
• 35:41
  face
• 35:41
  close
• 35:42
  to
• 35:42
  the
• 35:42
  camera
• 35:42
  or,
• 35:43
  you
• 35:43
  know,
• 35:43
  doing
• 35:43
  all
• 35:43
  of
• 35:44
  the
• 35:44
  crazy
• 35:44
  things
• 35:44
  that
• 35:44
  she
• 35:45
  suggests,
• 35:45
  like
• 35:45
  wobbling
• 35:45
  the
• 35:46
  camera,
• 35:46
  this
• 35:46
  stuff
• 35:47
  does
• 35:47
  work.
• 35:48
  You
• 35:48
  just
• 35:48
  have
• 35:48
  to
• 35:49
  put
• 35:49
  the
• 35:49
  time
• 35:49
  and
• 35:49
  effort
• 35:50
  in.
• 35:50
  So
• 35:50
  it's
• 35:50
  been
• 35:50
  a
• 35:50
  fascinating
• 35:51
  journey
• 35:52
  for
• 35:52
  me
• 35:52
  to
• 35:52
  watch.
• 35:53
  People
• 35:53
  are
• 35:53
  probably
• 35:54
  listening
• 35:54
  and
• 35:54
  thinking,
• 35:54
  I
• 35:55
  just
• 35:55
  don't
• 35:55
  have
• 35:55
  time
• 35:56
  to
• 35:56
  do
• 35:56
  this,
• 35:57
  you
• 35:57
  know,
• 35:57
  on
• 35:57
  average
• 35:58
  now.
• 35:58
  And
• 35:58
  you
• 35:58
  may
• 35:59
  or
• 35:59
  may
• 35:59
  not
• 35:59
  be
• 35:59
  able
• 35:59
  to
• 36:00
  give
• 36:00
  numbers.
• 36:00
  You
• 36:01
  know,
• 36:01
  if
• 36:01
  you
• 36:01
  were
• 36:01
  to
• 36:01
  look
• 36:01
  at
• 36:01
  a
• 36:02
  month,
• 36:02
  like
• 36:03
  how
• 36:03
  much
• 36:03
  of
• 36:03
  your
• 36:03
  time
• 36:04
  do
• 36:04
  you
• 36:04
  think
• 36:04
  you
• 36:05
  are
• 36:05
  needing
• 36:05
  to
• 36:05
  put
• 36:06
  into
• 36:06
  TikTok?
• 36:06
  I
• 36:07
  reckon
• 36:07
  if
• 36:07
  I
• 36:07
  could
• 36:08
  batch
• 36:08
  it
• 36:08
  all
• 36:08
  together
• 36:09
  and
• 36:09
  lump
• 36:09
  it
• 36:10
  all
• 36:10
  in
• 36:10
  one
• 36:10
  day,
• 36:10
  I
• 36:11
  could
• 36:11
  probably
• 36:12
  get
• 36:12
  it
• 36:12
  all
• 36:13
  filmed
• 36:14
  and
• 36:14
  edited
• 36:14
  and
• 36:15
  lined
• 36:15
  up
• 36:15
  to
• 36:15
  post
• 36:16
  within
• 36:16
  maybe
• 36:17
  two
• 36:17
  days,
• 36:17
  three
• 36:17
  days.
• 36:18
  And
• 36:18
  the
• 36:18
  way
• 36:18
  I'm
• 36:19
  doing
• 36:19
  it
• 36:19
  right
• 36:19
  now,
• 36:19
  it
• 36:20
  maybe
• 36:20
  takes
• 36:20
  me.
• 36:21
  In
• 36:21
  fact,
• 36:21
  I
• 36:21
  know
• 36:22
  it
• 36:22
  takes
• 36:22
  me
• 36:22
  less
• 36:22
  than
• 36:23
  five
• 36:23
  minutes
• 36:23
  to
• 36:23
  film
• 36:23
  a
• 36:23
  video
• 36:24
  because
• 36:24
  I
• 36:24
  just
• 36:24
  set
• 36:24
  the
• 36:24
  camera
• 36:25
  up,
• 36:25
  I
• 36:25
  talk.
• 36:25
  If
• 36:26
  I
• 36:26
  get
• 36:26
  it
• 36:26
  wrong,
• 36:26
  I
• 36:26
  start
• 36:27
  again
• 36:27
  and
• 36:27
  I
• 36:27
  just
• 36:27
  cut
• 36:28
  that
• 36:28
  down
• 36:28
  and
• 36:29
  then
• 36:29
  maybe
• 36:30
  20
• 36:30
  minutes
• 36:30
  to
• 36:30
  edit
• 36:31
  it,
• 36:31
  maximum.
• 36:31
  I
• 36:32
  can
• 36:32
  do
• 36:32
  it
• 36:32
  in
• 36:32
  between
• 36:33
  meetings.
• 36:33
  It's
• 36:33
  not
• 36:33
  something
• 36:34
  that
• 36:34
  I
• 36:34
  need
• 36:34
  to
• 36:35
  focus
• 36:35
  too
• 36:36
  heavily
• 36:36
  on
• 36:36
  now,
• 36:37
  which
• 36:37
  is
• 36:37
  quite
• 36:37
  nice.
• 36:39
  So
• 36:39
  it
• 36:39
  maybe
• 36:40
  takes
• 36:40
  me
• 36:40
  half
• 36:40
  an
• 36:40
  hour
• 36:41
  to
• 36:41
  do
• 36:41
  one
• 36:41
  of
• 36:41
  those
• 36:41
  face
• 36:42
  to
• 36:42
  camera
• 36:42
  ones.
• 36:42
  It
• 36:43
  will
• 36:43
  take
• 36:43
  me
• 36:43
  maybe
• 36:44
  10
• 36:44
  minutes
• 36:44
  to
• 36:44
  do
• 36:44
  a
• 36:44
  carousel,
• 36:45
  if
• 36:46
  that.
• 36:47
  But
• 36:47
  because
• 36:47
  I'm
• 36:48
  on
• 36:48
  TikTok
• 36:48
  quite
• 36:49
  a
• 36:49
  lot
• 36:49
  now,
• 36:49
  I'm
• 36:49
  saving
• 36:50
  a
• 36:50
  lot
• 36:50
  of
• 36:50
  content
• 36:51
  and
• 36:51
  kind
• 36:51
  of
• 36:51
  just
• 36:51
  pitching
• 36:52
  other
• 36:52
  people's
• 36:52
  ideas
• 36:52
  and
• 36:53
  making
• 36:53
  them
• 36:53
  different
• 36:53
  and
• 36:54
  twisting
• 36:54
  them
• 36:54
  up
• 36:54
  because
• 36:55
  nothing
• 36:56
  that
• 36:56
  you
• 36:56
  do
• 36:56
  is
• 36:57
  going
• 36:57
  to
• 36:57
  be
• 36:57
  completely
• 36:58
  original.
• 36:58
  So
• 36:59
  why
• 36:59
  stress
• 37:00
  yourself
• 37:00
  out
• 37:00
  over
• 37:01
  making
• 37:01
  it
• 37:01
  completely
• 37:01
  original?
• 37:02
  And
• 37:02
  I
• 37:02
  think
• 37:03
  the
• 37:03
  same
• 37:03
  goes
• 37:03
  for
• 37:03
  wedding
• 37:03
  couples.
• 37:04
  No
• 37:05
  wedding
• 37:05
  is
• 37:05
  entirely
• 37:06
  original.
• 37:06
  The
• 37:07
  original
• 37:07
  bit
• 37:07
  is
• 37:08
  the
• 37:08
  couple
• 37:08
  getting
• 37:08
  married
• 37:09
  and
• 37:09
  the
• 37:09
  love
• 37:09
  story.
• 37:09
  The
• 37:10
  favours
• 37:10
  are
• 37:10
  never
• 37:10
  going
• 37:11
  to
• 37:11
  be
• 37:11
  exactly
• 37:12
  unique
• 37:12
  or
• 37:13
  the
• 37:13
  dress
• 37:13
  is
• 37:13
  never
• 37:13
  going
• 37:14
  to
• 37:14
  be
• 37:14
  something
• 37:15
  that's
• 37:15
  never
• 37:15
  been
• 37:15
  seen
• 37:16
  before
• 37:16
  in
• 37:16
  this
• 37:16
  world.
• 37:17
  So
• 37:17
  I
• 37:18
  don't
• 37:18
  think
• 37:18
  there's
• 37:19
  too
• 37:19
  much
• 37:19
  pressure
• 37:20
  on
• 37:20
  being
• 37:21
  totally
• 37:22
  unique
• 37:22
  in
• 37:22
  the
• 37:22
  content
• 37:22
  you're
• 37:23
  producing.
• 37:23
  So
• 37:24
  long
• 37:24
  as
• 37:24
  it's
• 37:24
  useful
• 37:25
  to
• 37:25
  someone,
• 37:25
  I
• 37:25
  think
• 37:26
  that's
• 37:26
  okay.
• 37:26
  And
• 37:27
  it's
• 37:27
  not
• 37:27
  about
• 37:27
  going
• 37:27
  viral.
• 37:28
  I
• 37:28
  don't
• 37:28
  care
• 37:29
  whether
• 37:29
  I
• 37:29
  go
• 37:29
  viral
• 37:29
  or
• 37:30
  not.
• 37:30
  I
• 37:30
  care
• 37:30
  whether
• 37:30
  the
• 37:31
  people
• 37:31
  that
• 37:31
  are
• 37:31
  watching
• 37:31
  my
• 37:32
  video
• 37:32
  are
• 37:32
  the
• 37:32
  right
• 37:33
  people
• 37:33
  and
• 37:33
  they
• 37:34
  definitely
• 37:34
  are.
• 37:34
  So
• 37:35
  that's,
• 37:36
  that's
• 37:36
  more
• 37:36
  of
• 37:36
  a.
• 37:37
  More
• 37:37
  of
• 37:37
  a
• 37:37
  benefit.
• 37:38
  If
• 37:38
  you
• 37:38
  get
• 37:38
  a
• 37:38
  video
• 37:39
  that's
• 37:39
  got
• 37:39
  200
• 37:40
  views
• 37:41
  and
• 37:41
  you
• 37:41
  go,
• 37:41
  oh,
• 37:41
  that
• 37:41
  was
• 37:42
  a
• 37:42
  bit
• 37:42
  of
• 37:42
  a
• 37:42
  flop.
• 37:42
  Imagine
• 37:43
  talking
• 37:43
  to
• 37:44
  200
• 37:44
  people
• 37:44
  in
• 37:45
  a
• 37:45
  room,
• 37:45
  I'd
• 37:45
  feel
• 37:45
  pretty
• 37:46
  important
• 37:46
  if
• 37:46
  200
• 37:47
  people
• 37:47
  were
• 37:47
  stood
• 37:47
  in
• 37:48
  front
• 37:48
  of
• 37:48
  me
• 37:48
  listening
• 37:48
  to
• 37:48
  what
• 37:49
  I
• 37:49
  have
• 37:49
  to
• 37:49
  say.
• 37:49
  So
• 37:50
  even
• 37:50
  if
• 37:51
  you're
• 37:51
  in
• 37:51
  that
• 37:52
  200
• 37:52
  jail,
• 37:53
  which
• 37:53
  you
• 37:53
  see
• 37:53
  a
• 37:53
  lot
• 37:54
  at
• 37:54
  the
• 37:54
  moment
• 37:54
  on
• 37:54
  TikTok,
• 37:55
  that's
• 37:55
  not
• 37:55
  a
• 37:55
  bad
• 37:56
  thing
• 37:56
  if
• 37:56
  those
• 37:56
  200
• 37:57
  people
• 37:57
  are
• 37:57
  actually
• 37:57
  interested
• 37:58
  in
• 37:58
  what
• 37:58
  you
• 37:59
  have
• 37:59
  to
• 37:59
  say.
• 37:59
  Yeah,
• 37:59
  100.
• 38:00
  And
• 38:00
  that's
• 38:00
  something
• 38:00
  I've
• 38:01
  also
• 38:01
  seen
• 38:01
  myself,
• 38:02
  because
• 38:02
  quite
• 38:02
  often
• 38:02
  my
• 38:03
  videos
• 38:03
  maybe
• 38:03
  get
• 38:03
  200,
• 38:04
  300
• 38:04
  views.
• 38:04
  They
• 38:05
  don't
• 38:05
  reach
• 38:05
  those
• 38:05
  people.
• 38:05
  We
• 38:06
  said
• 38:06
  that
• 38:06
  I'm
• 38:06
  talking
• 38:07
  to
• 38:07
  a
• 38:07
  niche,
• 38:07
  but
• 38:08
  actually,
• 38:08
  when
• 38:08
  you
• 38:08
  realize,
• 38:08
  oh,
• 38:09
  well,
• 38:09
  I'm
• 38:09
  posting
• 38:09
  two,
• 38:09
  three
• 38:10
  times
• 38:10
  a
• 38:10
  day,
• 38:10
  all
• 38:10
  of
• 38:10
  a
• 38:10
  sudden
• 38:11
  that's
• 38:11
  600
• 38:11
  views,
• 38:12
  and
• 38:12
  actually
• 38:12
  over
• 38:12
  a
• 38:13
  month,
• 38:13
  that
• 38:13
  ends
• 38:14
  up
• 38:14
  being
• 38:14
  quite
• 38:14
  a
• 38:14
  substantial
• 38:15
  amount
• 38:15
  of
• 38:16
  views
• 38:16
  and
• 38:16
  people
• 38:17
  hearing
• 38:17
  about
• 38:18
  what
• 38:18
  we
• 38:18
  do.
• 38:19
  But
• 38:19
  some
• 38:19
  of
• 38:19
  your
• 38:19
  videos
• 38:20
  have
• 38:20
  done
• 38:20
  particularly
• 38:21
  well,
• 38:21
  Ruth,
• 38:21
  and
• 38:22
  I
• 38:22
  would
• 38:22
  say
• 38:22
  some
• 38:22
  of
• 38:22
  them
• 38:22
  have
• 38:23
  gone
• 38:23
  viral,
• 38:24
  at
• 38:24
  least
• 38:24
  in
• 38:24
  a
• 38:24
  way
• 38:25
  that
• 38:25
  the
• 38:25
  wedding
• 38:25
  industry
• 38:26
  would
• 38:26
  see
• 38:26
  it
• 38:26
  as
• 38:26
  viral.
• 38:27
  They've
• 38:27
  broken
• 38:27
  out
• 38:28
  of
• 38:28
  that
• 38:28
  200
• 38:28
  views.
• 38:29
  Do
• 38:29
  you
• 38:29
  remember
• 38:30
  your
• 38:31
  first
• 38:31
  viral
• 38:32
  video
• 38:32
  when
• 38:32
  it
• 38:33
  went
• 38:33
  from
• 38:33
  a
• 38:33
  couple
• 38:33
  of
• 38:33
  hundred
• 38:34
  views
• 38:34
  to
• 38:34
  more
• 38:34
  like
• 38:35
  thousands
• 38:35
  of
• 38:35
  views?
• 38:36
  And
• 38:36
  what
• 38:36
  happened?
• 38:37
  So
• 38:37
  I
• 38:38
  had
• 38:38
  one
• 38:38
  that
• 38:39
  was
• 38:39
  about
• 38:40
  how
• 38:40
  to
• 38:40
  politely
• 38:41
  say,
• 38:42
  no
• 38:42
  kids
• 38:43
  at
• 38:43
  a
• 38:43
  wedding.
• 38:44
  And
• 38:44
  that
• 38:44
  was
• 38:44
  the
• 38:44
  first
• 38:45
  one
• 38:45
  that
• 38:45
  kind
• 38:45
  of
• 38:46
  jumped
• 38:46
  above
• 38:47
  the
• 38:47
  500
• 38:47
  mark.
• 38:48
  And
• 38:48
  I
• 38:48
  was
• 38:48
  like,
• 38:48
  whoa,
• 38:48
  Hello.
• 38:49
  That's
• 38:50
  the
• 38:50
  first
• 38:51
  carousel
• 38:51
  I
• 38:51
  posted.
• 38:52
  That's
• 38:53
  the.
• 38:53
  The
• 38:53
  first
• 38:54
  thing
• 38:54
  that
• 38:54
  I've
• 38:54
  written.
• 38:54
  And
• 38:55
  that
• 38:55
  was
• 38:55
  me
• 38:55
  throwing
• 38:55
  it
• 38:56
  together
• 38:56
  in
• 38:57
  literally
• 38:57
  five
• 38:57
  minutes
• 38:58
  on
• 38:58
  the
• 38:58
  sofa
• 38:58
  while
• 38:58
  I
• 38:58
  was
• 38:58
  watching
• 38:59
  MasterChef.
• 39:00
  That
• 39:00
  was
• 39:00
  me
• 39:01
  not
• 39:01
  paying
• 39:01
  attention
• 39:02
  and
• 39:02
  just
• 39:02
  chucking
• 39:03
  it
• 39:03
  up.
• 39:03
  And
• 39:03
  as
• 39:04
  soon
• 39:04
  as
• 39:04
  I
• 39:04
  woke
• 39:04
  up
• 39:04
  the
• 39:05
  next
• 39:05
  morning,
• 39:05
  I
• 39:05
  had
• 39:05
  thought
• 39:06
  thousands
• 39:06
  of
• 39:06
  notifications
• 39:07
  on
• 39:07
  my
• 39:08
  phone,
• 39:08
  and
• 39:08
  people
• 39:09
  were
• 39:09
  arguing
• 39:09
  in
• 39:10
  the
• 39:10
  comments,
• 39:10
  and
• 39:11
  people
• 39:11
  had
• 39:11
  sent
• 39:11
  it
• 39:12
  to
• 39:12
  each
• 39:12
  other,
• 39:12
  and
• 39:12
  I
• 39:12
  was
• 39:13
  like,
• 39:13
  I
• 39:13
  was
• 39:13
  not
• 39:14
  expecting
• 39:14
  that.
• 39:14
  I
• 39:15
  was
• 39:15
  ready
• 39:15
  for
• 39:15
  it
• 39:15
  to
• 39:16
  sit
• 39:16
  at
• 39:16
  500
• 39:17
  and
• 39:17
  just
• 39:17
  be
• 39:17
  happy
• 39:18
  there.
• 39:18
  And
• 39:18
  I
• 39:19
  still
• 39:19
  get
• 39:19
  notifications
• 39:20
  going,
• 39:21
  someone
• 39:22
  saved
• 39:22
  this.
• 39:22
  This
• 39:23
  post.
• 39:23
  And
• 39:23
  I
• 39:23
  look
• 39:23
  at
• 39:23
  the
• 39:24
  photo
• 39:24
  and
• 39:24
  I'm
• 39:24
  like,
• 39:24
  oh,
• 39:24
  it's
• 39:25
  the
• 39:25
  how
• 39:25
  to
• 39:25
  say
• 39:25
  no
• 39:26
  kids
• 39:26
  at
• 39:26
  a
• 39:26
  wedding
• 39:26
  again.
• 39:27
  That's
• 39:27
  great.
• 39:28
  And
• 39:28
  then
• 39:28
  a
• 39:29
  couple
• 39:29
  of
• 39:29
  months
• 39:29
  later,
• 39:29
  I
• 39:29
  was
• 39:30
  like,
• 39:30
  oh,
• 39:30
  put
• 39:31
  another
• 39:31
  carousel
• 39:31
  up.
• 39:32
  That
• 39:32
  seemed
• 39:32
  to
• 39:32
  do
• 39:33
  quite
• 39:33
  well.
• 39:33
  And
• 39:34
  I
• 39:34
  did
• 39:35
  how
• 39:35
  to
• 39:36
  engage
• 39:37
  your
• 39:38
  guests
• 39:38
  during
• 39:39
  the
• 39:39
  speeches.
• 39:40
  And
• 39:40
  I'd
• 39:40
  very
• 39:40
  purposefully
• 39:41
  picked
• 39:41
  a
• 39:42
  photo
• 39:42
  of
• 39:42
  a
• 39:42
  bride
• 39:43
  that
• 39:44
  wouldn't
• 39:44
  be
• 39:45
  one
• 39:45
  that
• 39:45
  you'd
• 39:45
  print
• 39:45
  and
• 39:45
  put
• 39:46
  on
• 39:46
  your
• 39:46
  wall.
• 39:46
  She's
• 39:47
  quite
• 39:47
  animated.
• 39:47
  It's
• 39:48
  quite
• 39:48
  an
• 39:48
  intense
• 39:48
  expression.
• 39:49
  But
• 39:49
  I
• 39:50
  picked
• 39:50
  that
• 39:50
  as
• 39:51
  the
• 39:51
  starting
• 39:51
  image
• 39:51
  because
• 39:52
  I
• 39:52
  was
• 39:52
  like,
• 39:52
  that's
• 39:53
  like
• 39:53
  the
• 39:53
  Imperfect
• 39:54
  but
• 39:54
  slightly
• 39:55
  shocking
• 39:56
  look
• 39:56
  of
• 39:56
  a
• 39:57
  wedding.
• 39:57
  And
• 39:57
  she's
• 39:58
  like
• 39:58
  cheering
• 39:58
  on
• 39:58
  the
• 39:58
  best
• 39:59
  man
• 39:59
  speech
• 39:59
  because
• 39:59
  he's
• 39:59
  made
• 40:00
  a
• 40:00
  rude
• 40:00
  joke
• 40:00
  and
• 40:00
  it's
• 40:01
  all
• 40:01
  of
• 40:01
  that
• 40:01
  sort
• 40:01
  of
• 40:01
  thing.
• 40:02
  And
• 40:02
  that
• 40:02
  went
• 40:03
  nuts.
• 40:03
  And
• 40:03
  I
• 40:03
  checked
• 40:04
  and
• 40:04
  that
• 40:04
  post
• 40:05
  has
• 40:05
  now
• 40:05
  got
• 40:06
  403,000
• 40:07
  views,
• 40:08
  17,000
• 40:09
  likes,
• 40:10
  12,000
• 40:11
  saves
• 40:12
  and
• 40:12
  2113
• 40:15
  shares.
• 40:15
  And
• 40:16
  that
• 40:16
  one
• 40:16
  post
• 40:17
  got
• 40:17
  me
• 40:17
  205
• 40:19
  followers.
• 40:19
  And
• 40:20
  I
• 40:20
  was
• 40:20
  never
• 40:21
  expecting
• 40:21
  any
• 40:21
  post
• 40:22
  I
• 40:22
  made
• 40:22
  to
• 40:23
  do
• 40:23
  that.
• 40:23
  And
• 40:24
  so
• 40:24
  that
• 40:24
  was
• 40:24
  kind
• 40:24
  of.
• 40:25
  Kind
• 40:25
  of
• 40:25
  mad.
• 40:26
  Yeah,
• 40:26
  that
• 40:26
  is
• 40:27
  a
• 40:27
  mad
• 40:27
  moment.
• 40:27
  And
• 40:27
  if
• 40:28
  we'd
• 40:28
  have
• 40:28
  said
• 40:28
  to
• 40:28
  you
• 40:29
  when
• 40:29
  you
• 40:29
  first
• 40:29
  came
• 40:30
  in
• 40:30
  that
• 40:30
  first
• 40:30
  session
• 40:31
  and
• 40:31
  went,
• 40:31
  this
• 40:31
  is
• 40:31
  going
• 40:31
  to
• 40:32
  happen
• 40:32
  to
• 40:32
  you
• 40:32
  on
• 40:32
  TikTok
• 40:33
  in
• 40:33
  a
• 40:33
  month's
• 40:33
  time,
• 40:33
  you
• 40:34
  probably
• 40:34
  would
• 40:34
  never
• 40:34
  have
• 40:34
  believed
• 40:35
  myself
• 40:36
  or
• 40:36
  Simona
• 40:37
  saying
• 40:37
  that.
• 40:38
  And
• 40:38
  it
• 40:38
  has
• 40:39
  been
• 40:39
  crazy
• 40:40
  to
• 40:40
  watch
• 40:41
  how
• 40:41
  some
• 40:41
  of
• 40:41
  your
• 40:41
  posts
• 40:42
  have
• 40:42
  gone
• 40:43
  like
• 40:43
  that.
• 40:43
  But
• 40:44
  what's
• 40:44
  also
• 40:44
  interesting,
• 40:45
  and
• 40:45
  I
• 40:45
  think,
• 40:45
  like,
• 40:46
  I'd
• 40:46
  encourage
• 40:46
  anyone
• 40:47
  listening
• 40:47
  to
• 40:47
  this
• 40:47
  who's
• 40:47
  interested,
• 40:48
  go
• 40:48
  and
• 40:48
  look
• 40:48
  at
• 40:48
  Ruth's
• 40:49
  TikTok.
• 40:50
  I
• 40:50
  will
• 40:50
  put
• 40:50
  it
• 40:50
  in
• 40:50
  the
• 40:51
  notes
• 40:51
  because
• 40:51
  obviously
• 40:52
  you
• 40:52
  can
• 40:52
  see
• 40:52
  all
• 40:52
  the
• 40:52
  numbers
• 40:53
  and
• 40:53
  still
• 40:53
  some
• 40:54
  of
• 40:54
  your
• 40:54
  posts
• 40:54
  are
• 40:55
  200,
• 40:56
  300,
• 40:56
  500,
• 40:57
  a
• 40:57
  thousand,
• 40:57
  and
• 40:58
  then
• 40:58
  suddenly
• 40:58
  50,000,
• 40:59
  400.
• 40:59
  You
• 41:00
  know,
• 41:00
  it's
• 41:00
  all
• 41:00
  over
• 41:00
  the
• 41:01
  shop
• 41:01
  and
• 41:01
  it
• 41:01
  is
• 41:01
  hard
• 41:02
  to
• 41:02
  work
• 41:02
  out
• 41:02
  what
• 41:03
  on
• 41:03
  earth
• 41:03
  works,
• 41:03
  what
• 41:03
  on
• 41:03
  earth
• 41:04
  doesn't.
• 41:04
  But
• 41:04
  actually,
• 41:05
  when
• 41:05
  you
• 41:05
  realize
• 41:05
  that
• 41:05
  the
• 41:06
  numbers
• 41:06
  in
• 41:06
  some
• 41:06
  ways
• 41:06
  are
• 41:07
  irrelevant
• 41:07
  as
• 41:08
  long
• 41:08
  as
• 41:08
  you're
• 41:08
  talking
• 41:08
  to
• 41:08
  the
• 41:09
  right
• 41:09
  people,
• 41:09
  whether
• 41:09
  that's
• 41:10
  a
• 41:10
  thousand
• 41:10
  of
• 41:10
  the
• 41:10
  right
• 41:11
  people
• 41:11
  or
• 41:11
  10
• 41:11
  of
• 41:11
  the
• 41:12
  right
• 41:12
  people,
• 41:12
  actually,
• 41:13
  it
• 41:14
  doesn't
• 41:14
  matter.
• 41:14
  Yes,
• 41:14
  it
• 41:15
  feels
• 41:15
  good
• 41:15
  to
• 41:15
  know
• 41:15
  that
• 41:16
  people
• 41:16
  like
• 41:16
  it.
• 41:17
  But
• 41:17
  I
• 41:17
  did
• 41:17
  a
• 41:17
  bit
• 41:18
  of
• 41:18
  research
• 41:18
  into
• 41:18
  your
• 41:19
  TikTok
• 41:19
  myself
• 41:19
  because
• 41:20
  I
• 41:20
  thought,
• 41:21
  let's
• 41:21
  have
• 41:21
  a
• 41:21
  look
• 41:21
  at
• 41:21
  the
• 41:22
  posts
• 41:22
  that
• 41:22
  you
• 41:22
  have
• 41:22
  done
• 41:22
  that
• 41:23
  have
• 41:23
  done
• 41:23
  really
• 41:23
  well.
• 41:23
  I'm
• 41:23
  sure
• 41:23
  you've
• 41:24
  done
• 41:24
  this
• 41:24
  too.
• 41:24
  But
• 41:25
  just
• 41:25
  to
• 41:25
  share
• 41:25
  with
• 41:26
  people
• 41:26
  what's
• 41:26
  done
• 41:26
  well.
• 41:27
  So
• 41:27
  you
• 41:27
  mentioned
• 41:27
  your
• 41:28
  one
• 41:28
  with
• 41:28
  kids
• 41:28
  that
• 41:28
  reached
• 41:29
  50,000
• 41:29
  people.
• 41:30
  Well,
• 41:30
  that
• 41:30
  was
• 41:30
  a
• 41:30
  carousel.
• 41:31
  You
• 41:32
  did
• 41:32
  one
• 41:32
  about
• 41:32
  what
• 41:32
  bridesmaids
• 41:33
  should
• 41:33
  do,
• 41:33
  which
• 41:33
  was
• 41:33
  also
• 41:34
  a
• 41:34
  carousel
• 41:34
  that
• 41:34
  reached
• 41:35
  35,000
• 41:36
  people.
• 41:37
  And
• 41:37
  then
• 41:38
  your
• 41:38
  speeches
• 41:38
  carousel,
• 41:39
  which
• 41:39
  is
• 41:39
  definitely
• 41:39
  your
• 41:39
  biggest
• 41:40
  one,
• 41:40
  403,000.
• 41:42
  Then
• 41:42
  you
• 41:42
  had
• 41:43
  one
• 41:43
  where
• 41:43
  you
• 41:43
  talked
• 41:44
  about
• 41:44
  wedding
• 41:44
  budgets,
• 41:45
  which
• 41:45
  reached
• 41:46
  23,000
• 41:47
  people.
• 41:47
  Now,
• 41:47
  what
• 41:47
  I
• 41:47
  like
• 41:48
  about
• 41:48
  this
• 41:48
  one
• 41:48
  is
• 41:48
  it's
• 41:48
  just
• 41:48
  you
• 41:49
  sat
• 41:49
  in
• 41:49
  your
• 41:49
  car,
• 41:50
  literally
• 41:51
  just
• 41:51
  faced
• 41:51
  the
• 41:52
  camera.
• 41:52
  That
• 41:53
  is
• 41:53
  me
• 41:54
  nap
• 41:54
  trapped
• 41:55
  in
• 41:55
  the
• 41:55
  car
• 41:55
  after
• 41:56
  swimming,
• 41:56
  because
• 41:56
  my
• 41:56
  daughter's
• 41:57
  behind
• 41:57
  me,
• 41:57
  so
• 41:57
  I'm
• 41:57
  angled
• 41:58
  at
• 41:58
  a
• 41:58
  really
• 41:58
  weird
• 41:58
  angle
• 41:59
  because
• 41:59
  I
• 41:59
  don't
• 41:59
  want
• 41:59
  to
• 41:59
  get
• 41:59
  her
• 41:59
  in
• 42:00
  the
• 42:00
  background.
• 42:00
  So
• 42:00
  that's
• 42:00
  just
• 42:01
  because
• 42:01
  I'M
• 42:01
  nap
• 42:01
  trapped
• 42:02
  in
• 42:02
  the
• 42:02
  car.
• 42:02
  And
• 42:02
  I
• 42:02
  was
• 42:02
  like,
• 42:02
  I'm
• 42:03
  bored,
• 42:03
  I'll
• 42:03
  make
• 42:03
  a
• 42:03
  TikTok.
• 42:04
  And
• 42:04
  that
• 42:04
  one
• 42:04
  did
• 42:04
  really
• 42:05
  well.
• 42:05
  And
• 42:05
  also
• 42:06
  one
• 42:06
  in
• 42:06
  your
• 42:07
  office
• 42:07
  about
• 42:07
  last
• 42:07
  dances
• 42:08
  and
• 42:08
  thinking
• 42:09
  about
• 42:09
  your
• 42:09
  last
• 42:09
  dance
• 42:09
  song
• 42:10
  that's
• 42:10
  reached
• 42:10
  65,000
• 42:11
  people.
• 42:11
  And
• 42:11
  again,
• 42:12
  that
• 42:12
  is
• 42:12
  literally
• 42:12
  just
• 42:12
  you
• 42:13
  sat
• 42:13
  in
• 42:13
  your
• 42:13
  office.
• 42:14
  There's
• 42:14
  only
• 42:14
  one
• 42:15
  that's
• 42:15
  done
• 42:15
  really
• 42:15
  well
• 42:15
  that
• 42:16
  was
• 42:16
  super
• 42:16
  edited,
• 42:17
  which
• 42:17
  is
• 42:17
  your
• 42:17
  boring
• 42:18
  things
• 42:18
  to
• 42:18
  ask
• 42:18
  the
• 42:18
  venue,
• 42:19
  which
• 42:19
  is
• 42:19
  actually
• 42:19
  pinned
• 42:19
  to
• 42:20
  the
• 42:20
  top
• 42:20
  of
• 42:20
  your
• 42:20
  page
• 42:20
  that
• 42:20
  that's
• 42:21
  reached
• 42:21
  20,000
• 42:22
  people,
• 42:22
  although
• 42:23
  I
• 42:23
  think
• 42:23
  it's
• 42:23
  particularly
• 42:24
  venue
• 42:24
  specific.
• 42:25
  But
• 42:25
  actually
• 42:25
  the
• 42:26
  encouragement
• 42:26
  I
• 42:26
  want
• 42:27
  to
• 42:27
  make
• 42:27
  to
• 42:27
  people
• 42:27
  listening
• 42:27
  to
• 42:28
  this
• 42:28
  is
• 42:28
  that
• 42:28
  all
• 42:28
  of
• 42:28
  those
• 42:28
  videos
• 42:29
  that
• 42:29
  have
• 42:29
  done
• 42:29
  really
• 42:29
  well
• 42:30
  weren't
• 42:30
  ones
• 42:31
  that
• 42:31
  involved
• 42:31
  loads
• 42:32
  of
• 42:32
  complicated
• 42:32
  editing
• 42:33
  techniques,
• 42:34
  loads
• 42:34
  of
• 42:34
  filming.
• 42:34
  They
• 42:35
  were
• 42:35
  literally
• 42:35
  just
• 42:35
  either
• 42:36
  photo
• 42:36
  carousels
• 42:37
  with
• 42:37
  words
• 42:37
  over
• 42:37
  the
• 42:37
  top
• 42:38
  or
• 42:38
  you
• 42:38
  just
• 42:39
  grabbing
• 42:39
  a
• 42:39
  phone
• 42:40
  and
• 42:40
  talking
• 42:40
  to
• 42:40
  camera.
• 42:41
  And
• 42:41
  yet
• 42:42
  it's
• 42:42
  the
• 42:42
  information
• 42:42
  that
• 42:43
  you're
• 42:43
  sharing
• 42:44
  that's
• 42:44
  made
• 42:44
  them
• 42:45
  go
• 42:45
  wild.
• 42:46
  And
• 42:46
  there's
• 42:47
  one
• 42:47
  on
• 42:47
  there
• 42:47
  that
• 42:47
  I
• 42:48
  was
• 42:48
  so
• 42:48
  desperate
• 42:49
  for
• 42:49
  it
• 42:49
  to
• 42:49
  do
• 42:49
  well
• 42:50
  and
• 42:50
  it
• 42:50
  hasn't.
• 42:51
  And
• 42:51
  that
• 42:52
  was
• 42:52
  the
• 42:52
  Harry
• 42:52
  Potter
• 42:53
  like
• 42:53
  Transformation
• 42:54
  one
• 42:54
  where
• 42:54
  I
• 42:55
  jump
• 42:55
  into
• 42:55
  the
• 42:55
  book
• 42:55
  and
• 42:55
  then
• 42:56
  suddenly
• 42:56
  we've
• 42:56
  got
• 42:56
  200
• 42:57
  floating
• 42:57
  candles
• 42:57
  in
• 42:57
  the
• 42:58
  barn.
• 42:58
  I
• 42:58
  knew
• 42:58
  that
• 42:59
  install
• 42:59
  was
• 42:59
  going
• 42:59
  in
• 43:00
  and
• 43:00
  I
• 43:00
  was
• 43:00
  like,
• 43:00
  I've
• 43:00
  got
• 43:00
  to
• 43:01
  make
• 43:01
  something
• 43:01
  about
• 43:01
  this
• 43:01
  because
• 43:02
  it's
• 43:02
  just
• 43:02
  awesome.
• 43:03
  And
• 43:03
  it
• 43:04
  got
• 43:04
  600
• 43:04
  views,
• 43:05
  35
• 43:06
  likes
• 43:06
  and
• 43:06
  two
• 43:06
  saves
• 43:07
  on
• 43:07
  TikTok.
• 43:08
  But
• 43:08
  because
• 43:08
  it's
• 43:08
  an
• 43:08
  inspirational
• 43:09
  post,
• 43:09
  I
• 43:10
  chucked
• 43:10
  it
• 43:10
  on
• 43:10
  Instagram.
• 43:11
  I
• 43:11
  wouldn't
• 43:11
  have
• 43:11
  made
• 43:12
  it
• 43:12
  if
• 43:12
  I
• 43:12
  didn't
• 43:12
  have
• 43:12
  TikTok.
• 43:13
  But
• 43:13
  because
• 43:13
  I'd
• 43:13
  already
• 43:14
  made
• 43:14
  it,
• 43:14
  I
• 43:14
  might
• 43:14
  as
• 43:14
  well
• 43:14
  put
• 43:14
  it
• 43:15
  on
• 43:15
  Instagram.
• 43:16
  And
• 43:16
  it's
• 43:16
  got
• 43:16
  6,500
• 43:18
  views,
• 43:18
  188
• 43:19
  likes
• 43:20
  and
• 43:20
  32
• 43:20
  reposts.
• 43:21
  So
• 43:22
  because
• 43:22
  I
• 43:22
  made
• 43:22
  it
• 43:23
  for
• 43:23
  TikTok
• 43:23
  and
• 43:23
  I
• 43:23
  chucked
• 43:24
  it
• 43:24
  on
• 43:24
  Instagram,
• 43:25
  it
• 43:25
  worked
• 43:26
  better
• 43:26
  over
• 43:26
  there.
• 43:26
  So
• 43:27
  it's
• 43:27
  not
• 43:28
  necessarily
• 43:29
  if
• 43:29
  they
• 43:29
  flopped
• 43:30
  on
• 43:30
  TikTok,
• 43:30
  they
• 43:30
  weren't
• 43:31
  worth
• 43:31
  bothering
• 43:31
  with.
• 43:32
  If
• 43:32
  it's
• 43:33
  not
• 43:33
  quite
• 43:33
  the
• 43:33
  right
• 43:34
  content
• 43:34
  for
• 43:34
  TikTok,
• 43:35
  well,
• 43:35
  put
• 43:35
  it
• 43:35
  on
• 43:35
  Instagram.
• 43:36
  But
• 43:36
  I
• 43:36
  wouldn't
• 43:37
  have
• 43:37
  made
• 43:37
  it
• 43:37
  if
• 43:38
  I
• 43:38
  wasn't
• 43:38
  in
• 43:38
  the
• 43:38
  mindset
• 43:39
  of
• 43:39
  doing
• 43:39
  stuff
• 43:39
  for
• 43:40
  TikTok.
• 43:40
  And
• 43:40
  also
• 43:41
  I
• 43:41
  find
• 43:41
  when
• 43:41
  you
• 43:42
  think
• 43:42
  something's
• 43:42
  going
• 43:42
  to
• 43:42
  do
• 43:43
  really
• 43:43
  well,
• 43:43
  it
• 43:43
  often
• 43:43
  doesn't.
• 43:44
  And
• 43:44
  when
• 43:44
  you
• 43:44
  throw
• 43:44
  something
• 43:45
  together
• 43:45
  really
• 43:45
  quick
• 43:46
  that
• 43:46
  you
• 43:46
  don't
• 43:46
  think
• 43:46
  is
• 43:46
  going
• 43:46
  to
• 43:46
  do
• 43:47
  very
• 43:47
  well,
• 43:47
  it
• 43:47
  does.
• 43:48
  It's
• 43:48
  the
• 43:49
  mystery
• 43:50
  of
• 43:50
  the
• 43:51
  platform.
• 43:51
  Now,
• 43:52
  one
• 43:52
  thing
• 43:52
  people
• 43:52
  are
• 43:52
  worried
• 43:53
  about
• 43:53
  when
• 43:53
  it
• 43:53
  comes
• 43:53
  to
• 43:53
  TikTok
• 43:54
  is
• 43:54
  the
• 43:55
  negative
• 43:55
  Sides
• 43:56
  of
• 43:56
  things,
• 43:56
  the
• 43:56
  hate,
• 43:56
  the
• 43:57
  negative
• 43:57
  comments.
• 43:57
  Have
• 43:58
  you
• 43:58
  experienced
• 43:59
  much
• 43:59
  of
• 43:59
  that
• 43:59
  or
• 43:59
  not
• 44:00
  really?
• 44:00
  There's
• 44:00
  a
• 44:00
  little
• 44:01
  bit
• 44:01
  of
• 44:01
  it.
• 44:01
  On
• 44:02
  the
• 44:02
  one
• 44:02
  where
• 44:02
  I
• 44:03
  did
• 44:03
  about
• 44:03
  no
• 44:04
  kids,
• 44:04
  there
• 44:04
  was
• 44:04
  quite
• 44:04
  a
• 44:04
  lot
• 44:04
  of
• 44:05
  people
• 44:05
  in
• 44:05
  the
• 44:05
  comments
• 44:05
  going,
• 44:05
  kids,
• 44:06
  make
• 44:06
  a
• 44:06
  wedding.
• 44:06
  How
• 44:06
  dare
• 44:07
  you
• 44:07
  say
• 44:07
  there
• 44:07
  shouldn't
• 44:08
  be
• 44:08
  kids
• 44:08
  at
• 44:08
  a
• 44:08
  wedding?
• 44:08
  And
• 44:08
  I'm
• 44:09
  like,
• 44:09
  kids,
• 44:09
  make
• 44:10
  your
• 44:10
  wedding.
• 44:10
  Invite
• 44:11
  them.
• 44:11
  That's
• 44:12
  not
• 44:12
  what
• 44:12
  I'm
• 44:12
  saying.
• 44:13
  I'm
• 44:13
  saying
• 44:13
  if
• 44:13
  you.
• 44:14
  You
• 44:14
  don't
• 44:14
  want
• 44:14
  to
• 44:15
  invite
• 44:15
  kids
• 44:15
  to
• 44:15
  your
• 44:15
  wedding,
• 44:16
  here
• 44:16
  are
• 44:16
  some
• 44:16
  polite
• 44:17
  ways
• 44:17
  to
• 44:17
  say
• 44:17
  it.
• 44:18
  So
• 44:19
  it's
• 44:19
  trying
• 44:19
  to
• 44:19
  jump
• 44:20
  off
• 44:20
  of
• 44:20
  that.
• 44:21
  I
• 44:21
  did
• 44:21
  have
• 44:21
  to
• 44:21
  delete
• 44:22
  some
• 44:22
  comments
• 44:23
  because
• 44:24
  I'd
• 44:24
  made
• 44:24
  a
• 44:24
  post
• 44:25
  about,
• 44:26
  if
• 44:26
  you're
• 44:26
  a
• 44:26
  guest
• 44:26
  at
• 44:27
  a
• 44:27
  wedding
• 44:27
  and
• 44:27
  it's
• 44:27
  the
• 44:28
  week
• 44:28
  of,
• 44:28
  don't
• 44:28
  text
• 44:29
  the
• 44:29
  couple
• 44:29
  because
• 44:29
  you
• 44:29
  probably
• 44:30
  already
• 44:30
  got
• 44:30
  all
• 44:30
  the
• 44:30
  information
• 44:31
  that
• 44:31
  you
• 44:31
  want
• 44:31
  an
• 44:32
  answer
• 44:32
  to
• 44:32
  the
• 44:32
  question
• 44:32
  of.
• 44:33
  And
• 44:33
  I
• 44:33
  had
• 44:34
  someone
• 44:34
  going,
• 44:34
  what
• 44:35
  if
• 44:35
  I
• 44:35
  need
• 44:35
  more
• 44:35
  towels?
• 44:36
  What
• 44:36
  if
• 44:36
  I'm
• 44:36
  allergic
• 44:37
  to
• 44:37
  chi?
• 44:37
  And
• 44:38
  I'm
• 44:38
  just
• 44:38
  like,
• 44:38
  oh,
• 44:38
  you
• 44:38
  just.
• 44:39
  This
• 44:39
  isn't
• 44:40
  helpful.
• 44:40
  I'm
• 44:41
  just
• 44:41
  going
• 44:41
  to
• 44:41
  delete
• 44:41
  the
• 44:41
  comments
• 44:42
  because
• 44:42
  it's
• 44:42
  not.
• 44:43
  Not.
• 44:43
  It's
• 44:43
  not
• 44:43
  comments
• 44:44
  that
• 44:44
  are
• 44:45
  saying
• 44:46
  things
• 44:46
  that
• 44:46
  I
• 44:47
  can
• 44:47
  respond
• 44:47
  to
• 44:47
  in
• 44:48
  a
• 44:48
  constructive
• 44:48
  way.
• 44:49
  It's
• 44:49
  not
• 44:49
  having
• 44:49
  a
• 44:50
  conversation.
• 44:50
  It's
• 44:51
  just
• 44:51
  being
• 44:51
  a
• 44:51
  troll
• 44:52
  for
• 44:52
  the
• 44:52
  sake
• 44:52
  of
• 44:52
  being
• 44:52
  a
• 44:53
  troll.
• 44:53
  So
• 44:53
  I
• 44:53
  just
• 44:53
  deleted
• 44:54
  them.
• 44:54
  And
• 44:54
  nothing's
• 44:55
  personal.
• 44:55
  If
• 44:55
  someone
• 44:56
  doesn't
• 44:56
  like
• 44:56
  me,
• 44:56
  why
• 44:56
  don't
• 44:57
  watch?
• 44:57
  Like,
• 44:58
  I
• 44:59
  don't
• 44:59
  really
• 44:59
  care
• 44:59
  whether
• 45:00
  people
• 45:00
  like
• 45:00
  me
• 45:00
  or
• 45:01
  don't
• 45:01
  like
• 45:01
  me
• 45:01
  at
• 45:01
  this
• 45:02
  point,
• 45:02
  because
• 45:02
  if
• 45:02
  you
• 45:03
  don't
• 45:03
  want
• 45:03
  to
• 45:03
  watch
• 45:03
  me,
• 45:04
  I'm
• 45:04
  not
• 45:05
  forcing
• 45:05
  you
• 45:05
  to.
• 45:06
  So
• 45:06
  I'm
• 45:07
  pretty
• 45:07
  happy
• 45:07
  for
• 45:07
  people
• 45:07
  to
• 45:07
  block
• 45:08
  me
• 45:08
  if
• 45:08
  they
• 45:08
  want
• 45:08
  to
• 45:08
  because
• 45:09
  they
• 45:09
  don't
• 45:09
  want
• 45:09
  to
• 45:09
  see
• 45:09
  my
• 45:09
  face
• 45:10
  anymore.
• 45:10
  That's
• 45:10
  completely
• 45:11
  fair.
• 45:11
  Yeah,
• 45:11
  absolutely.
• 45:12
  And
• 45:12
  it
• 45:12
  works
• 45:12
  both
• 45:12
  ways,
• 45:13
  right?
• 45:13
  We
• 45:13
  can
• 45:13
  block
• 45:14
  other
• 45:14
  people.
• 45:14
  I've
• 45:14
  heard
• 45:15
  a
• 45:15
  few
• 45:15
  people
• 45:15
  leave
• 45:15
  comments.
• 45:16
  Sometimes
• 45:16
  Simona
• 45:17
  gets
• 45:17
  them
• 45:17
  before
• 45:17
  me,
• 45:17
  and
• 45:18
  then
• 45:18
  I
• 45:18
  don't
• 45:18
  ever
• 45:18
  know
• 45:18
  that
• 45:19
  they
• 45:19
  exist.
• 45:19
  But,
• 45:20
  you
• 45:20
  know,
• 45:20
  it
• 45:20
  happens
• 45:21
  and
• 45:21
  we
• 45:21
  just
• 45:21
  block
• 45:22
  and
• 45:22
  delete
• 45:22
  and
• 45:23
  move
• 45:23
  on.
• 45:23
  But
• 45:24
  ultimately,
• 45:24
  I
• 45:24
  think
• 45:24
  the
• 45:25
  good
• 45:25
  things
• 45:25
  that
• 45:25
  come
• 45:25
  out
• 45:25
  of
• 45:26
  it
• 45:26
  from
• 45:26
  a
• 45:26
  business
• 45:26
  perspective
• 45:27
  kind
• 45:28
  of
• 45:28
  counteract
• 45:29
  that.
• 45:29
  Now,
• 45:30
  I
• 45:30
  don't
• 45:30
  want
• 45:30
  to
• 45:30
  dwell
• 45:31
  too
• 45:31
  much
• 45:31
  more
• 45:32
  on
• 45:32
  stats,
• 45:33
  because
• 45:34
  sometimes
• 45:34
  we
• 45:34
  can
• 45:34
  get
• 45:35
  caught
• 45:35
  up
• 45:35
  in
• 45:35
  stats
• 45:35
  and
• 45:36
  they
• 45:36
  can
• 45:36
  be
• 45:36
  a
• 45:36
  bit
• 45:36
  of
• 45:36
  a
• 45:37
  vanity
• 45:37
  statistic.
• 45:38
  And
• 45:38
  what
• 45:38
  we
• 45:38
  really
• 45:38
  want
• 45:38
  to
• 45:38
  know
• 45:39
  is
• 45:39
  that
• 45:39
  it's
• 45:39
  making
• 45:40
  a
• 45:40
  difference
• 45:40
  to
• 45:40
  the
• 45:40
  business.
• 45:41
  But
• 45:41
  just
• 45:41
  one
• 45:41
  last
• 45:42
  thing
• 45:42
  on
• 45:42
  stats,
• 45:42
  because
• 45:43
  we
• 45:43
  did
• 45:43
  a
• 45:43
  thing
• 45:43
  at
• 45:43
  the
• 45:43
  end
• 45:43
  of
• 45:44
  the
• 45:44
  course
• 45:44
  which
• 45:44
  just.
• 45:44
  Just
• 45:45
  finished
• 45:45
  yesterday,
• 45:46
  actually,
• 45:46
  as
• 45:46
  we're
• 45:47
  recording
• 45:47
  this,
• 45:47
  where
• 45:48
  we
• 45:48
  asked
• 45:48
  People
• 45:48
  to
• 45:48
  just
• 45:49
  share,
• 45:49
  like,
• 45:49
  where
• 45:49
  have
• 45:50
  you,
• 45:50
  where
• 45:50
  have
• 45:50
  you
• 45:51
  seen
• 45:51
  growth?
• 45:51
  Can
• 45:52
  you
• 45:52
  show
• 45:52
  us
• 45:52
  your
• 45:53
  results
• 45:53
  from
• 45:53
  before
• 45:53
  you
• 45:54
  did
• 45:54
  this
• 45:54
  and
• 45:54
  your
• 45:54
  results
• 45:54
  from
• 45:55
  after?
• 45:55
  So,
• 45:56
  and
• 45:56
  I
• 45:56
  think
• 45:56
  it
• 45:56
  was
• 45:56
  particularly
• 45:57
  a
• 45:57
  confidence
• 45:58
  thing
• 45:58
  for
• 45:58
  Simona,
• 45:58
  having
• 45:59
  never
• 45:59
  taught
• 45:59
  anything
• 46:00
  like
• 46:00
  this
• 46:00
  before.
• 46:00
  She's
• 46:01
  like,
• 46:01
  has
• 46:01
  this
• 46:01
  actually
• 46:02
  made
• 46:02
  an
• 46:02
  impact
• 46:03
  to
• 46:03
  people?
• 46:04
  And
• 46:05
  lots
• 46:05
  of
• 46:05
  great
• 46:05
  responses,
• 46:06
  but
• 46:06
  yours
• 46:07
  just,
• 46:07
  again,
• 46:07
  blew
• 46:08
  it
• 46:08
  out
• 46:08
  of
• 46:08
  the
• 46:08
  water
• 46:09
  just
• 46:09
  to
• 46:09
  give
• 46:09
  people
• 46:09
  some
• 46:09
  context.
• 46:10
  So
• 46:10
  you
• 46:10
  shared
• 46:11
  the
• 46:11
  eight
• 46:12
  months
• 46:12
  that
• 46:12
  you'd
• 46:12
  been
• 46:12
  on
• 46:12
  TikTok
• 46:13
  before
• 46:13
  you
• 46:14
  did
• 46:14
  the
• 46:14
  course,
• 46:14
  and
• 46:15
  then
• 46:15
  you
• 46:15
  shared
• 46:15
  the
• 46:16
  time
• 46:16
  that
• 46:16
  you'd
• 46:16
  been
• 46:16
  on
• 46:16
  the
• 46:16
  course.
• 46:17
  So
• 46:17
  from
• 46:17
  the
• 46:17
  eight
• 46:17
  months
• 46:18
  before
• 46:18
  you
• 46:18
  took
• 46:18
  it,
• 46:18
  what
• 46:19
  I've
• 46:19
  written
• 46:19
  down
• 46:19
  here
• 46:19
  is
• 46:19
  you
• 46:20
  had
• 46:20
  9941
• 46:21
  views
• 46:22
  on
• 46:22
  your
• 46:22
  videos,
• 46:22
  which
• 46:22
  isn't
• 46:23
  a
• 46:23
  bad
• 46:23
  number,
• 46:24
  and
• 46:24
  actually
• 46:24
  people
• 46:24
  would
• 46:24
  be
• 46:25
  quite
• 46:25
  happy
• 46:25
  with
• 46:25
  that.
• 46:26
  But
• 46:26
  now,
• 46:26
  in
• 46:26
  the
• 46:27
  three
• 46:27
  and
• 46:27
  a
• 46:27
  half
• 46:27
  months
• 46:27
  since
• 46:28
  you
• 46:28
  started
• 46:28
  the
• 46:28
  course,
• 46:28
  so
• 46:28
  from
• 46:29
  June
• 46:29
  to
• 46:29
  September,
• 46:30
  713,000
• 46:32
  views.
• 46:32
  So
• 46:33
  a
• 46:33
  lot
• 46:33
  more
• 46:33
  people
• 46:33
  now
• 46:34
  have
• 46:34
  seen
• 46:34
  your
• 46:35
  venue
• 46:35
  for
• 46:35
  sure.
• 46:36
  And
• 46:36
  you
• 46:37
  in
• 46:37
  the
• 46:37
  process,
• 46:38
  before
• 46:39
  you
• 46:39
  took
• 46:39
  it,
• 46:39
  you
• 46:39
  had
• 46:40
  eight
• 46:40
  shares
• 46:40
  on
• 46:40
  your
• 46:41
  post.
• 46:41
  And
• 46:41
  I
• 46:41
  think
• 46:41
  one
• 46:42
  of
• 46:42
  the
• 46:42
  things
• 46:42
  that
• 46:42
  Simone
• 46:42
  really
• 46:43
  talks
• 46:43
  about
• 46:43
  a
• 46:43
  lot
• 46:43
  actually
• 46:43
  was
• 46:44
  the
• 46:44
  importance
• 46:44
  of
• 46:44
  all
• 46:44
  the
• 46:44
  other
• 46:45
  things,
• 46:45
  not
• 46:45
  just
• 46:45
  the
• 46:45
  likes.
• 46:46
  So
• 46:46
  the
• 46:46
  saves,
• 46:47
  the
• 46:47
  shares,
• 46:47
  you
• 46:47
  know,
• 46:48
  all
• 46:48
  the
• 46:48
  different
• 46:48
  ways
• 46:48
  of
• 46:48
  interacting.
• 46:49
  So
• 46:49
  you
• 46:49
  had
• 46:49
  8
• 46:50
  shares.
• 46:51
  As
• 46:51
  of
• 46:51
  the
• 46:51
  last
• 46:52
  time
• 46:52
  you
• 46:52
  posted,
• 46:52
  you
• 46:53
  had
• 46:53
  3,926
• 46:55
  shares.
• 46:56
  And
• 46:56
  I
• 46:56
  love
• 46:56
  a
• 46:57
  share
• 46:57
  statistic,
• 46:57
  actually,
• 46:58
  because
• 46:58
  it
• 46:58
  means
• 46:58
  that
• 46:59
  your
• 46:59
  information
• 47:00
  is
• 47:00
  so
• 47:00
  helpful
• 47:01
  to
• 47:01
  someone,
• 47:01
  they
• 47:02
  want
• 47:02
  to
• 47:02
  share
• 47:02
  it
• 47:03
  with
• 47:03
  someone
• 47:03
  else
• 47:04
  and
• 47:04
  therefore
• 47:04
  the
• 47:05
  numbers
• 47:05
  then
• 47:05
  are
• 47:05
  immeasurable
• 47:06
  about
• 47:06
  who
• 47:06
  else
• 47:07
  has
• 47:07
  seen
• 47:07
  that.
• 47:08
  You
• 47:08
  had
• 47:09
  11
• 47:09
  comments
• 47:10
  before,
• 47:10
  now
• 47:10
  you've
• 47:11
  got
• 47:11
  686
• 47:12
  comments.
• 47:12
  So
• 47:12
  again,
• 47:13
  engagement
• 47:13
  massively
• 47:14
  up,
• 47:14
  you
• 47:15
  had
• 47:15
  181
• 47:16
  likes,
• 47:17
  now
• 47:17
  you
• 47:17
  have
• 47:17
  28,000
• 47:19
  likes.
• 47:19
  And
• 47:20
  the
• 47:20
  interesting
• 47:20
  stat
• 47:20
  for
• 47:21
  me
• 47:21
  as
• 47:21
  well
• 47:21
  is
• 47:21
  that
• 47:22
  before
• 47:22
  you
• 47:22
  had
• 47:22
  60
• 47:22
  profile
• 47:23
  views,
• 47:23
  so
• 47:24
  over
• 47:24
  eight
• 47:24
  months,
• 47:24
  60
• 47:25
  people
• 47:25
  had
• 47:25
  come
• 47:25
  to
• 47:26
  your
• 47:26
  profile,
• 47:26
  whereas
• 47:27
  in
• 47:27
  the
• 47:27
  last
• 47:27
  three
• 47:28
  months,
• 47:28
  3,573
• 47:30
  people
• 47:30
  had
• 47:31
  come
• 47:31
  to
• 47:31
  your
• 47:31
  profile.
• 47:32
  And
• 47:32
  why
• 47:32
  I
• 47:32
  find
• 47:32
  that
• 47:32
  interesting
• 47:33
  as
• 47:33
  well,
• 47:34
  as
• 47:34
  we
• 47:34
  move
• 47:34
  on
• 47:34
  to
• 47:35
  talk
• 47:35
  about
• 47:35
  the
• 47:35
  business
• 47:35
  results
• 47:36
  is
• 47:37
  actually,
• 47:37
  that's
• 47:37
  great
• 47:38
  because
• 47:38
  that's
• 47:38
  people
• 47:39
  who
• 47:39
  are
• 47:39
  not
• 47:39
  just
• 47:40
  interested
• 47:40
  in
• 47:40
  what
• 47:40
  you've
• 47:41
  said,
• 47:41
  but
• 47:42
  are
• 47:42
  genuinely
• 47:42
  interested
• 47:43
  in
• 47:43
  who
• 47:43
  you
• 47:43
  are
• 47:43
  seeing
• 47:44
  more
• 47:44
  of
• 47:44
  your
• 47:44
  content
• 47:45
  or
• 47:45
  potentially
• 47:46
  looking
• 47:46
  for
• 47:46
  a
• 47:47
  venue.
• 47:47
  So
• 47:48
  before
• 47:48
  we
• 47:48
  talk
• 47:49
  about
• 47:49
  the
• 47:49
  results,
• 47:49
  I
• 47:49
  just
• 47:50
  need
• 47:50
  to
• 47:50
  say,
• 47:50
  Ruth,
• 47:50
  you're
• 47:51
  incredible
• 47:52
  for
• 47:52
  taking
• 47:53
  everything
• 47:53
  you
• 47:53
  learn,
• 47:54
  really
• 47:54
  rolling
• 47:55
  with
• 47:55
  it
• 47:55
  in
• 47:55
  a
• 47:55
  busy
• 47:56
  season,
• 47:56
  throwing
• 47:57
  yourself
• 47:57
  into
• 47:57
  it
• 47:57
  where
• 47:58
  many
• 47:58
  people
• 47:58
  wouldn't,
• 47:59
  but
• 47:59
  you've
• 47:59
  absolutely
• 48:00
  reaped
• 48:01
  the
• 48:01
  reward
• 48:02
  because
• 48:02
  you
• 48:02
  can
• 48:02
  see
• 48:03
  it
• 48:03
  there
• 48:03
  in
• 48:04
  front
• 48:04
  of
• 48:04
  you
• 48:05
  that
• 48:05
  it's
• 48:05
  worked,
• 48:06
  people
• 48:06
  have
• 48:06
  enjoyed
• 48:06
  your
• 48:07
  content,
• 48:07
  people
• 48:07
  are
• 48:07
  finding
• 48:08
  it
• 48:08
  helpful,
• 48:08
  people
• 48:08
  are
• 48:09
  saving
• 48:09
  it.
• 48:09
  Now
• 48:10
  tell
• 48:10
  me
• 48:10
  about
• 48:10
  the
• 48:10
  business
• 48:11
  results
• 48:11
  because
• 48:11
  I
• 48:12
  know
• 48:12
  that
• 48:12
  there,
• 48:12
  I
• 48:12
  know
• 48:12
  it's
• 48:13
  early
• 48:13
  days,
• 48:13
  we've
• 48:13
  only
• 48:14
  been
• 48:14
  doing
• 48:14
  this
• 48:14
  for
• 48:14
  a
• 48:14
  few
• 48:14
  months,
• 48:14
  but
• 48:15
  there
• 48:15
  have
• 48:15
  been
• 48:15
  some
• 48:16
  direct
• 48:16
  results
• 48:17
  that
• 48:17
  you
• 48:17
  can
• 48:18
  go
• 48:18
  back
• 48:18
  to
• 48:18
  your
• 48:18
  owner
• 48:18
  and
• 48:19
  say,
• 48:19
  see,
• 48:19
  I
• 48:19
  told
• 48:19
  you
• 48:20
  that
• 48:20
  it
• 48:20
  was
• 48:20
  worth
• 48:20
  doing
• 48:20
  social
• 48:21
  media,
• 48:21
  so
• 48:21
  talk
• 48:21
  to
• 48:22
  us
• 48:22
  about
• 48:22
  that.
• 48:22
  So
• 48:23
  I
• 48:23
  think
• 48:23
  it's
• 48:24
  important
• 48:24
  to
• 48:24
  say
• 48:24
  that
• 48:25
  when
• 48:26
  I
• 48:26
  look
• 48:26
  at
• 48:26
  results
• 48:27
  coming
• 48:27
  through
• 48:27
  to
• 48:28
  the
• 48:28
  website,
• 48:28
  it's
• 48:29
  Organic
• 48:29
  social
• 48:30
  as
• 48:30
  a
• 48:30
  whole.
• 48:31
  So
• 48:31
  it's,
• 48:31
  it's
• 48:32
  TikTok,
• 48:32
  it's
• 48:33
  Instagram,
• 48:33
  it's
• 48:34
  Facebook
• 48:34
  and
• 48:34
  I
• 48:34
  think
• 48:34
  there
• 48:34
  has
• 48:35
  been
• 48:35
  a
• 48:35
  slight
• 48:35
  halo
• 48:36
  effect
• 48:36
  on
• 48:37
  Instagram
• 48:38
  and
• 48:38
  Facebook
• 48:38
  because
• 48:39
  my
• 48:39
  engagement
• 48:40
  on
• 48:40
  both
• 48:40
  of
• 48:40
  those
• 48:41
  platforms
• 48:41
  without
• 48:41
  changing
• 48:42
  anything
• 48:42
  that
• 48:42
  I
• 48:42
  do
• 48:43
  over
• 48:43
  there
• 48:43
  has
• 48:43
  gone
• 48:44
  up
• 48:44
  just
• 48:44
  because
• 48:44
  I
• 48:45
  do
• 48:45
  Tick
• 48:45
  Tock.
• 48:46
  So
• 48:46
  I
• 48:46
  think
• 48:46
  that
• 48:47
  there
• 48:47
  is
• 48:47
  a
• 48:47
  halo
• 48:47
  effect
• 48:48
  on
• 48:48
  all
• 48:48
  of
• 48:48
  the
• 48:48
  social
• 48:49
  media
• 48:49
  platforms
• 48:49
  and
• 48:50
  it's
• 48:50
  not
• 48:50
  because
• 48:50
  I
• 48:50
  post
• 48:51
  stuff
• 48:51
  that
• 48:51
  I
• 48:51
  post
• 48:51
  on
• 48:52
  Tick
• 48:52
  Tock
• 48:53
  onto
• 48:53
  Instagram.
• 48:53
  I
• 48:54
  very
• 48:54
  rarely
• 48:54
  do
• 48:55
  that
• 48:55
  because
• 48:55
  I
• 48:56
  like
• 48:56
  to
• 48:56
  keep
• 48:56
  them
• 48:56
  separate.
• 48:57
  I
• 48:57
  kind
• 48:57
  of
• 48:57
  think
• 48:57
  of
• 48:58
  TikTok
• 48:58
  as
• 48:58
  I'm
• 48:58
  speaking
• 48:59
  to
• 48:59
  Gen
• 48:59
  Z
• 49:00
  and
• 49:00
  I
• 49:00
  look
• 49:00
  at
• 49:01
  Instagram
• 49:01
  and
• 49:01
  Facebook
• 49:01
  as
• 49:01
  if
• 49:02
  I'm
• 49:02
  speaking
• 49:02
  to
• 49:02
  millennials.
• 49:03
  That's
• 49:03
  how
• 49:03
  I
• 49:03
  try
• 49:04
  and
• 49:04
  split
• 49:04
  it
• 49:04
  in
• 49:05
  my
• 49:05
  mind.
• 49:06
  But
• 49:06
  there
• 49:06
  has
• 49:06
  been
• 49:07
  a
• 49:07
  wider
• 49:07
  effect
• 49:07
  on
• 49:07
  all
• 49:07
  of
• 49:08
  the
• 49:08
  social
• 49:08
  media.
• 49:09
  The
• 49:10
  click
• 49:10
  through
• 49:10
  rates
• 49:11
  in
• 49:12
  August
• 49:13
  versus
• 49:13
  July
• 49:14
  are
• 49:15
  up
• 49:15
  8%
• 49:16
  purely
• 49:17
  from
• 49:17
  social
• 49:17
  media,
• 49:18
  which
• 49:18
  is
• 49:19
  really
• 49:19
  good.
• 49:20
  Organic
• 49:21
  social
• 49:22
  click
• 49:22
  through
• 49:22
  rates
• 49:23
  are
• 49:23
  up
• 49:24
  73%.
• 49:25
  Wow,
• 49:25
  that's
• 49:26
  really
• 49:26
  high.
• 49:26
  So
• 49:27
  they're
• 49:27
  up
• 49:27
  8%
• 49:27
  as
• 49:27
  a
• 49:28
  total
• 49:28
  and
• 49:28
  73%
• 49:29
  just
• 49:30
  from
• 49:31
  social
• 49:31
  media,
• 49:31
  which
• 49:32
  is
• 49:32
  incredible.
• 49:33
  But
• 49:33
  what
• 49:34
  has
• 49:34
  also
• 49:34
  happened
• 49:35
  is
• 49:35
  the
• 49:35
  session
• 49:36
  duration
• 49:36
  on
• 49:36
  the
• 49:36
  website
• 49:37
  is
• 49:38
  up
• 49:38
  to
• 49:38
  four
• 49:39
  minutes
• 49:39
  and
• 49:39
  three
• 49:39
  seconds
• 49:40
  from
• 49:40
  three
• 49:40
  and
• 49:41
  a
• 49:41
  half
• 49:41
  minutes
• 49:41
  last
• 49:41
  month.
• 49:42
  So
• 49:42
  although
• 49:42
  the
• 49:43
  click
• 49:43
  through
• 49:43
  rate
• 49:43
  from
• 49:44
  social
• 49:44
  media
• 49:44
  has
• 49:45
  gone
• 49:45
  up
• 49:45
  quite
• 49:45
  significantly,
• 49:46
  it's
• 49:46
  also
• 49:46
  up
• 49:47
  the
• 49:48
  session
• 49:48
  duration,
• 49:48
  which
• 49:49
  is
• 49:49
  really
• 49:49
  interesting
• 49:50
  because
• 49:51
  you
• 49:51
  would
• 49:51
  think
• 49:52
  that
• 49:52
  if
• 49:52
  you're
• 49:52
  in
• 49:52
  this
• 49:53
  mode
• 49:53
  of
• 49:53
  scrolling,
• 49:54
  if
• 49:54
  you
• 49:54
  go
• 49:54
  off
• 49:55
  platform,
• 49:55
  you're
• 49:55
  going
• 49:55
  straight
• 49:56
  back
• 49:56
  on,
• 49:56
  you're
• 49:56
  not
• 49:56
  going
• 49:57
  to
• 49:57
  spend
• 49:57
  a
• 49:57
  lot
• 49:57
  of
• 49:57
  time
• 49:58
  outside
• 49:58
  of
• 49:58
  the
• 49:58
  platform
• 49:59
  that
• 49:59
  you
• 49:59
  started
• 49:59
  on.
• 50:00
  And
• 50:00
  to
• 50:00
  actually
• 50:01
  get
• 50:01
  people
• 50:01
  to
• 50:02
  spend
• 50:02
  almost
• 50:02
  five
• 50:03
  minutes
• 50:03
  away
• 50:04
  from
• 50:04
  social
• 50:04
  media
• 50:05
  on
• 50:05
  the
• 50:05
  website
• 50:06
  is
• 50:06
  a
• 50:07
  much
• 50:07
  bigger
• 50:07
  deal
• 50:07
  than
• 50:07
  I
• 50:08
  think
• 50:08
  it
• 50:08
  sounds
• 50:09
  in
• 50:10
  numbers
• 50:10
  terms.
• 50:11
  But
• 50:11
  yeah,
• 50:12
  it's
• 50:12
  like
• 50:12
  getting
• 50:12
  people
• 50:12
  out
• 50:13
  of
• 50:13
  the
• 50:13
  scroll
• 50:13
  is
• 50:13
  so
• 50:14
  difficult.
• 50:14
  So
• 50:14
  for
• 50:15
  it
• 50:15
  to
• 50:15
  have
• 50:15
  made
• 50:15
  that
• 50:15
  bigger
• 50:16
  difference
• 50:16
  is
• 50:17
  kind
• 50:17
  of
• 50:18
  incredible.
• 50:19
  And
• 50:19
  Organic
• 50:20
  Social
• 50:20
  is
• 50:20
  now
• 50:20
  our
• 50:21
  fourth
• 50:21
  highest
• 50:22
  director
• 50:23
  of
• 50:23
  traffic
• 50:23
  behind
• 50:24
  Google
• 50:24
  Paid
• 50:25
  ads.
• 50:25
  Organic
• 50:26
  Google
• 50:26
  and
• 50:26
  direct
• 50:27
  traffic
• 50:27
  that's
• 50:27
  just
• 50:28
  typing
• 50:28
  in
• 50:28
  the
• 50:28
  website
• 50:28
  link.
• 50:29
  So
• 50:29
  it's
• 50:29
  overtaken
• 50:30
  all
• 50:30
  of
• 50:30
  the
• 50:31
  directories.
• 50:31
  So
• 50:32
  it's
• 50:32
  above
• 50:32
  hitched,
• 50:33
  it's
• 50:33
  above
• 50:33
  Bride
• 50:34
  book,
• 50:34
  it's
• 50:34
  above
• 50:34
  Guide
• 50:34
  for
• 50:35
  Brides.
• 50:35
  So
• 50:36
  all
• 50:36
  of
• 50:36
  those
• 50:36
  ones
• 50:36
  that
• 50:37
  we
• 50:37
  pay
• 50:37
  money
• 50:37
  to
• 50:37
  stay
• 50:38
  on
• 50:38
  have
• 50:38
  now
• 50:39
  been
• 50:39
  overtaken
• 50:40
  by
• 50:40
  me
• 50:41
  putting
• 50:41
  in
• 50:41
  my
• 50:42
  time
• 50:42
  but
• 50:42
  no
• 50:42
  extra
• 50:43
  money,
• 50:44
  messing
• 50:44
  about
• 50:44
  on
• 50:44
  social
• 50:45
  media,
• 50:45
  basically.
• 50:46
  I
• 50:46
  like
• 50:46
  how
• 50:46
  you
• 50:46
  call
• 50:47
  it
• 50:47
  messing
• 50:47
  about.
• 50:47
  There
• 50:47
  was
• 50:48
  definitely
• 50:48
  some
• 50:48
  strategy
• 50:49
  behind
• 50:49
  it,
• 50:49
  but
• 50:50
  I
• 50:50
  know
• 50:50
  what
• 50:50
  you're
• 50:50
  saying
• 50:50
  because
• 50:51
  it's
• 50:51
  not
• 50:51
  highly
• 50:51
  polished
• 50:52
  content
• 50:52
  you're
• 50:52
  just
• 50:53
  putting
• 50:53
  together,
• 50:53
  you're
• 50:53
  coming
• 50:54
  up
• 50:54
  with
• 50:54
  ideas.
• 50:55
  You've
• 50:55
  also
• 50:55
  had
• 50:56
  some
• 50:56
  people
• 50:57
  who've
• 50:57
  said
• 50:57
  to
• 50:57
  you
• 50:58
  now
• 50:58
  that
• 50:58
  they
• 50:58
  found
• 50:59
  you
• 50:59
  on
• 50:59
  TikTok
• 51:00
  when
• 51:01
  they've
• 51:01
  come
• 51:01
  for
• 51:01
  viewings
• 51:02
  and
• 51:02
  I
• 51:02
  believe
• 51:02
  at
• 51:02
  least
• 51:03
  one
• 51:03
  of
• 51:03
  those
• 51:03
  is
• 51:03
  now
• 51:03
  booked.
• 51:04
  So
• 51:04
  tell
• 51:04
  me
• 51:04
  about
• 51:04
  that.
• 51:05
  So
• 51:05
  we've
• 51:06
  had
• 51:07
  five
• 51:07
  or
• 51:07
  six
• 51:08
  people
• 51:08
  say
• 51:08
  that
• 51:09
  they
• 51:09
  found
• 51:09
  us
• 51:09
  directly
• 51:10
  on
• 51:10
  TikTok
• 51:10
  and
• 51:10
  another
• 51:11
  about
• 51:12
  five
• 51:12
  or
• 51:12
  six
• 51:12
  people
• 51:12
  go,
• 51:13
  I
• 51:13
  found
• 51:13
  you
• 51:14
  on
• 51:14
  X,
• 51:14
  Y,
• 51:15
  Z,
• 51:15
  but
• 51:15
  I've
• 51:16
  researched
• 51:16
  you
• 51:16
  on
• 51:17
  TikTok
• 51:17
  and
• 51:18
  but
• 51:18
  I've
• 51:18
  seen
• 51:18
  your
• 51:18
  stuff
• 51:19
  on
• 51:19
  TikTok
• 51:19
  and
• 51:20
  in
• 51:20
  probably
• 51:20
  about
• 51:20
  60
• 51:21
  of
• 51:21
  the
• 51:21
  viewings
• 51:22
  I
• 51:22
  do
• 51:22
  now
• 51:22
  they
• 51:23
  go,
• 51:23
  oh,
• 51:23
  but
• 51:24
  what
• 51:24
  about
• 51:24
  that
• 51:24
  install
• 51:25
  that
• 51:25
  we
• 51:25
  saw
• 51:25
  on
• 51:25
  Tick
• 51:25
  Tock?
• 51:26
  What
• 51:26
  about
• 51:26
  this
• 51:26
  that
• 51:26
  we
• 51:27
  saw
• 51:27
  on
• 51:27
  TikTok?
• 51:28
  And
• 51:28
  I
• 51:28
  was
• 51:28
  like,
• 51:28
  you
• 51:29
  didn't
• 51:29
  even
• 51:29
  mention
• 51:29
  that
• 51:30
  before.
• 51:30
  I
• 51:30
  didn't
• 51:30
  realize
• 51:31
  that
• 51:31
  you'd
• 51:31
  seen
• 51:31
  it.
• 51:32
  And
• 51:32
  I
• 51:32
  even
• 51:32
  get
• 51:33
  my
• 51:33
  couples
• 51:33
  that
• 51:33
  are
• 51:33
  already
• 51:34
  booked
• 51:34
  message
• 51:35
  me
• 51:35
  going,
• 51:35
  you
• 51:36
  keep
• 51:36
  popping
• 51:36
  up
• 51:36
  on
• 51:36
  my
• 51:37
  for
• 51:37
  you
• 51:37
  page
• 51:37
  and
• 51:37
  I
• 51:38
  love
• 51:38
  the
• 51:38
  tips
• 51:38
  and
• 51:38
  it's
• 51:38
  great.
• 51:39
  So
• 51:39
  it's
• 51:39
  not
• 51:39
  just
• 51:39
  benefiting,
• 51:40
  getting
• 51:40
  new
• 51:41
  people.
• 51:41
  It's
• 51:42
  actually
• 51:42
  my
• 51:43
  booked
• 51:43
  couples
• 51:43
  are
• 51:43
  seeing
• 51:44
  that
• 51:44
  I
• 51:44
  am
• 51:44
  active
• 51:45
  and
• 51:45
  I
• 51:45
  am
• 51:45
  doing
• 51:45
  stuff.
• 51:46
  So
• 51:46
  I'm
• 51:46
  not
• 51:46
  just
• 51:46
  leaving
• 51:47
  them
• 51:47
  to
• 51:48
  one
• 51:48
  side,
• 51:48
  I'm
• 51:49
  engaging
• 51:49
  them
• 51:49
  as
• 51:50
  well,
• 51:50
  which
• 51:50
  is
• 51:50
  really
• 51:50
  great.
• 51:51
  I've
• 51:51
  now
• 51:52
  had
• 51:52
  two
• 51:52
  bookings
• 51:53
  from
• 51:54
  TikTok,
• 51:55
  both
• 51:55
  for
• 51:55
  2028
• 51:56
  and
• 51:56
  one
• 51:57
  is
• 51:58
  no,
• 51:58
  one
• 51:58
  for
• 51:58
  28,
• 51:59
  one
• 52:00
  for
• 52:00
  2027.
• 52:01
  And
• 52:01
  one
• 52:01
  of
• 52:02
  them
• 52:02
  is
• 52:02
  an
• 52:03
  absolutely
• 52:03
  fabulous
• 52:03
  couple
• 52:04
  that
• 52:04
  ticks
• 52:04
  all
• 52:04
  of
• 52:04
  my
• 52:05
  boxes
• 52:05
  for
• 52:05
  what
• 52:05
  the
• 52:05
  perfect
• 52:06
  couple
• 52:06
  looks
• 52:06
  like.
• 52:07
  They're
• 52:07
  doing
• 52:08
  a
• 52:08
  cheese
• 52:08
  board
• 52:09
  as
• 52:09
  their
• 52:10
  canapes,
• 52:10
  like
• 52:10
  a
• 52:10
  deconstructed
• 52:11
  cheese
• 52:11
  board.
• 52:12
  They
• 52:12
  want
• 52:12
  to
• 52:12
  do
• 52:12
  a
• 52:13
  four
• 52:13
  course
• 52:13
  menu
• 52:14
  with
• 52:14
  wine
• 52:14
  pairing,
• 52:15
  they
• 52:15
  want
• 52:15
  to
• 52:15
  do
• 52:16
  an
• 52:16
  imperative
• 52:17
  sorbet
• 52:17
  dessert.
• 52:18
  They
• 52:19
  want
• 52:19
  to
• 52:19
  have
• 52:19
  like
• 52:20
  mega
• 52:20
  mixes
• 52:21
  in
• 52:21
  the
• 52:21
  evening
• 52:21
  and
• 52:22
  different
• 52:22
  eras
• 52:23
  of
• 52:23
  music.
• 52:23
  And
• 52:23
  I'm
• 52:24
  just
• 52:24
  like,
• 52:24
  this
• 52:25
  is
• 52:25
  everything
• 52:26
  that
• 52:26
  I
• 52:26
  could
• 52:27
  pray
• 52:27
  for
• 52:28
  from
• 52:28
  a
• 52:28
  couple
• 52:29
  and
• 52:29
  they're
• 52:29
  really
• 52:29
  going
• 52:29
  to
• 52:30
  use
• 52:30
  the
• 52:30
  full
• 52:30
  three
• 52:30
  day
• 52:31
  experience.
• 52:32
  And
• 52:32
  the
• 52:32
  reason
• 52:32
  that
• 52:33
  they
• 52:33
  found
• 52:33
  me
• 52:33
  was
• 52:33
  because
• 52:34
  they
• 52:34
  saw
• 52:35
  me
• 52:35
  do
• 52:35
  a
• 52:35
  video
• 52:36
  on
• 52:36
  TikTok.
• 52:37
  And
• 52:37
  so
• 52:37
  I
• 52:37
  would
• 52:37
  not
• 52:37
  have
• 52:38
  got
• 52:38
  them
• 52:38
  if
• 52:39
  I
• 52:39
  hadn't
• 52:39
  started
• 52:39
  this
• 52:40
  process,
• 52:40
  which
• 52:41
  is
• 52:41
  kind
• 52:41
  of
• 52:41
  insane.
• 52:42
  It
• 52:42
  is
• 52:42
  absolutely
• 52:43
  insane.
• 52:43
  And
• 52:44
  actually
• 52:44
  when
• 52:44
  you
• 52:44
  look
• 52:44
  at
• 52:44
  it
• 52:44
  in
• 52:45
  monetary
• 52:45
  terms,
• 52:45
  without
• 52:46
  going
• 52:46
  into
• 52:46
  detail,
• 52:47
  even
• 52:47
  those
• 52:48
  two
• 52:48
  bookings
• 52:49
  alone,
• 52:49
  if
• 52:49
  you
• 52:49
  look
• 52:50
  at
• 52:50
  the
• 52:50
  value
• 52:50
  of
• 52:51
  those
• 52:51
  bookings
• 52:52
  versus
• 52:53
  the
• 52:53
  very
• 52:53
  low
• 52:54
  value
• 52:54
  really
• 52:54
  that
• 52:54
  you
• 52:55
  paid
• 52:55
  for
• 52:55
  the
• 52:56
  course
• 52:56
  to
• 52:56
  learn
• 52:56
  how
• 52:57
  to
• 52:57
  do
• 52:57
  it,
• 52:57
  and
• 52:57
  then
• 52:57
  the
• 52:57
  time
• 52:57
  you've
• 52:58
  put
• 52:58
  in,
• 52:59
  wow,
• 52:59
  what
• 52:59
  an
• 52:59
  incredible
• 53:00
  return
• 53:00
  on
• 53:00
  investment.
• 53:01
  And
• 53:01
  I
• 53:01
  think,
• 53:01
  Ruth,
• 53:01
  maybe
• 53:02
  you
• 53:02
  should
• 53:02
  put
• 53:02
  in
• 53:03
  an
• 53:03
  expense
• 53:03
  receipt
• 53:04
  because
• 53:04
  I
• 53:04
  didn't
• 53:04
  realize
• 53:04
  you
• 53:04
  paid
• 53:05
  for
• 53:05
  it
• 53:05
  yourself.
• 53:05
  Now
• 53:06
  you
• 53:06
  need
• 53:06
  to
• 53:06
  go
• 53:06
  back
• 53:06
  to
• 53:06
  the
• 53:06
  owner
• 53:07
  with
• 53:07
  your
• 53:07
  expense
• 53:07
  receipt
• 53:07
  and
• 53:08
  say,
• 53:08
  look,
• 53:08
  I
• 53:08
  paid
• 53:08
  for
• 53:08
  this
• 53:09
  course
• 53:09
  out
• 53:09
  of
• 53:09
  my
• 53:09
  own
• 53:09
  money,
• 53:10
  but
• 53:10
  look
• 53:10
  at
• 53:10
  how
• 53:11
  much,
• 53:11
  how
• 53:11
  much
• 53:12
  revenue
• 53:12
  has
• 53:12
  been
• 53:12
  generated
• 53:13
  for
• 53:13
  you
• 53:13
  off
• 53:14
  the
• 53:14
  back
• 53:14
  of
• 53:14
  it.
• 53:14
  I'll
• 53:15
  go
• 53:15
  on
• 53:15
  some,
• 53:16
  on
• 53:16
  some
• 53:16
  other
• 53:16
  courses
• 53:17
  and
• 53:17
  put
• 53:18
  those
• 53:18
  off
• 53:18
  as
• 53:18
  expenses
• 53:19
  and
• 53:19
  go,
• 53:19
  oh
• 53:19
  yeah,
• 53:20
  I
• 53:20
  can
• 53:20
  validate
• 53:21
  my
• 53:21
  trip
• 53:21
  to
• 53:21
  London
• 53:21
  now
• 53:22
  because
• 53:22
  I
• 53:23
  can
• 53:23
  spend
• 53:23
  an
• 53:24
  extra
• 53:24
  night
• 53:24
  in
• 53:24
  a
• 53:24
  hotel
• 53:24
  and
• 53:24
  go
• 53:25
  see
• 53:25
  a
• 53:25
  show
• 53:25
  before
• 53:25
  coming
• 53:26
  to
• 53:26
  the,
• 53:26
  to
• 53:26
  the
• 53:27
  live
• 53:27
  event.
• 53:27
  Yeah,
• 53:28
  absolutely.
• 53:29
  I'm
• 53:29
  down
• 53:29
  for
• 53:29
  that
• 53:29
  too.
• 53:30
  That
• 53:30
  sounds
• 53:30
  amazing.
• 53:31
  I
• 53:31
  think
• 53:31
  one
• 53:31
  of
• 53:31
  the
• 53:31
  other
• 53:31
  interesting
• 53:32
  things
• 53:32
  which
• 53:32
  will
• 53:32
  be,
• 53:32
  will
• 53:33
  be
• 53:33
  interesting
• 53:33
  as
• 53:34
  you
• 53:34
  go
• 53:34
  through
• 53:34
  time
• 53:35
  is
• 53:35
  whether
• 53:35
  actually
• 53:35
  when
• 53:36
  your
• 53:36
  couples
• 53:36
  turn
• 53:37
  up
• 53:37
  to
• 53:38
  a
• 53:38
  viewing
• 53:38
  having
• 53:38
  watched
• 53:39
  you
• 53:39
  on
• 53:39
  Tick
• 53:39
  Tock,
• 53:39
  if
• 53:39
  they
• 53:40
  feel
• 53:40
  like
• 53:40
  they
• 53:40
  know
• 53:40
  you,
• 53:41
  because
• 53:41
  that
• 53:41
  happens
• 53:41
  to
• 53:41
  me
• 53:42
  a
• 53:42
  lot
• 53:42
  with
• 53:43
  my
• 53:43
  social
• 53:43
  media
• 53:44
  presence
• 53:44
  and
• 53:44
  being
• 53:44
  on
• 53:44
  podcasts,
• 53:45
  people
• 53:45
  meet
• 53:45
  me
• 53:46
  and
• 53:46
  it
• 53:46
  feel,
• 53:46
  they
• 53:46
  feel
• 53:47
  like
• 53:47
  they
• 53:47
  already
• 53:47
  know
• 53:47
  me
• 53:48
  actually.
• 53:48
  That's
• 53:48
  interesting.
• 53:49
  In
• 53:49
  a,
• 53:49
  in
• 53:50
  a
• 53:50
  customer
• 53:51
  to
• 53:51
  business
• 53:51
  relationship,
• 53:52
  if
• 53:52
  your
• 53:52
  couples
• 53:53
  have
• 53:53
  been
• 53:53
  watching
• 53:53
  your
• 53:53
  videos
• 53:54
  and
• 53:54
  then
• 53:54
  it's
• 53:54
  you
• 53:54
  giving
• 53:55
  the
• 53:55
  tour.
• 53:55
  Have
• 53:56
  you
• 53:56
  had
• 53:56
  any
• 53:56
  feedback
• 53:57
  on
• 53:57
  that
• 53:57
  yet?
• 53:57
  Do
• 53:57
  people
• 53:58
  come
• 53:58
  warmer
• 53:58
  because
• 53:58
  they
• 53:59
  know
• 53:59
  who
• 53:59
  you
• 53:59
  are
• 53:59
  because
• 53:59
  they've
• 54:00
  been
• 54:00
  watching
• 54:00
  you?
• 54:00
  Yeah.
• 54:01
  So
• 54:01
  that
• 54:01
  one
• 54:01
  that
• 54:02
  booked
• 54:02
  for
• 54:02
  28,
• 54:03
  they
• 54:04
  basically
• 54:04
  left
• 54:04
  and
• 54:04
  went,
• 54:05
  if
• 54:05
  it's
• 54:05
  not
• 54:05
  here,
• 54:06
  you're
• 54:06
  coming
• 54:06
  to
• 54:06
  the
• 54:06
  wedding.
• 54:07
  And
• 54:07
  I
• 54:07
  was
• 54:07
  like,
• 54:07
  okay,
• 54:09
  I,
• 54:09
  I
• 54:09
  feel
• 54:10
  good
• 54:10
  now
• 54:10
  because
• 54:10
  I,
• 54:11
  we
• 54:11
  connected
• 54:11
  on
• 54:12
  a
• 54:12
  very
• 54:12
  personal
• 54:12
  level
• 54:12
  and
• 54:13
  that's
• 54:13
  where
• 54:13
  I
• 54:13
  always
• 54:13
  like
• 54:14
  to
• 54:14
  start
• 54:14
  viewings
• 54:15
  anyway.
• 54:16
  I
• 54:16
  always
• 54:16
  start
• 54:17
  with
• 54:17
  what
• 54:17
  their
• 54:17
  story
• 54:18
  is
• 54:18
  and
• 54:18
  how
• 54:18
  it
• 54:18
  could
• 54:19
  fit
• 54:19
  within
• 54:19
  the
• 54:20
  venue.
• 54:20
  And
• 54:20
  if
• 54:20
  they
• 54:21
  say
• 54:21
  things
• 54:21
  that
• 54:21
  I
• 54:21
  connect
• 54:22
  to,
• 54:22
  I
• 54:22
  always
• 54:22
  jump
• 54:22
  in
• 54:23
  with
• 54:23
  a
• 54:23
  personal
• 54:23
  story.
• 54:24
  So
• 54:24
  it's.
• 54:25
  I
• 54:25
  don't
• 54:26
  like
• 54:26
  business
• 54:26
  to
• 54:26
  be
• 54:27
  very
• 54:27
  cold
• 54:28
  and
• 54:28
  corporate
• 54:29
  because
• 54:29
  if
• 54:29
  I
• 54:29
  wanted
• 54:30
  to,
• 54:30
  wanted
• 54:30
  it
• 54:30
  to
• 54:30
  be
• 54:30
  cold
• 54:31
  and
• 54:31
  corporate,
• 54:31
  I
• 54:31
  could
• 54:31
  go
• 54:31
  and
• 54:32
  do
• 54:32
  a
• 54:32
  9
• 54:32
  to
• 54:32
  5
• 54:32
  office
• 54:33
  job
• 54:33
  that
• 54:33
  would
• 54:33
  probably
• 54:33
  give
• 54:34
  me
• 54:34
  more
• 54:34
  free
• 54:34
  time.
• 54:34
  I
• 54:35
  want
• 54:35
  it
• 54:35
  to
• 54:35
  be
• 54:36
  personal
• 54:36
  and
• 54:37
  I'm
• 54:37
  giving
• 54:38
  someone
• 54:38
  the
• 54:38
  best
• 54:38
  day
• 54:39
  of
• 54:39
  their
• 54:39
  lives.
• 54:39
  I
• 54:40
  want
• 54:40
  to
• 54:40
  be
• 54:40
  excited
• 54:40
  about
• 54:40
  that.
• 54:41
  If
• 54:41
  I'm
• 54:41
  not
• 54:42
  just
• 54:42
  as
• 54:42
  invested
• 54:42
  as
• 54:43
  the
• 54:43
  cup,
• 54:43
  oh
• 54:43
  gosh.
• 54:44
  If
• 54:45
  I'm
• 54:45
  not
• 54:45
  just
• 54:45
  as
• 54:45
  invested
• 54:46
  as
• 54:46
  the
• 54:46
  couple
• 54:47
  about
• 54:47
  their
• 54:47
  wedding
• 54:48
  day,
• 54:48
  then
• 54:48
  what
• 54:48
  is
• 54:48
  the
• 54:48
  point?
• 54:49
  Like,
• 54:49
  I.
• 54:50
  I'm
• 54:50
  here
• 54:51
  every
• 54:51
  single
• 54:51
  wedding.
• 54:52
  Unless
• 54:52
  there
• 54:52
  is
• 54:52
  something
• 54:53
  major
• 54:53
  that
• 54:53
  means
• 54:53
  I
• 54:53
  can't
• 54:54
  be
• 54:54
  here
• 54:54
  even
• 54:54
  if
• 54:55
  I'm
• 54:55
  not
• 54:55
  running
• 54:55
  it
• 54:56
  because
• 54:56
  I've
• 54:57
  spent
• 54:57
  so
• 54:57
  long
• 54:57
  with
• 54:58
  them.
• 54:58
  I
• 54:58
  feel
• 54:59
  like
• 54:59
  it's
• 54:59
  my
• 54:59
  baby
• 55:00
  as
• 55:00
  well
• 55:00
  and
• 55:00
  I
• 55:00
  need
• 55:00
  to
• 55:01
  see
• 55:01
  it
• 55:01
  all
• 55:02
  the
• 55:02
  way
• 55:02
  through
• 55:02
  and
• 55:03
  be
• 55:03
  excited
• 55:03
  about
• 55:04
  the
• 55:04
  moment
• 55:04
  with
• 55:04
  them
• 55:05
  because
• 55:06
  it's.
• 55:06
  Yeah,
• 55:06
  it's
• 55:07
  just
• 55:07
  my
• 55:07
  favorite
• 55:07
  thing
• 55:08
  to
• 55:08
  see
• 55:08
  everything
• 55:09
  that
• 55:09
  we've
• 55:09
  been
• 55:09
  planning
• 55:10
  finally
• 55:10
  all
• 55:11
  come
• 55:11
  together
• 55:11
  and
• 55:11
  go,
• 55:12
  oh
• 55:12
  my
• 55:12
  God,
• 55:12
  look
• 55:12
  at
• 55:12
  this
• 55:13
  vision
• 55:13
  that
• 55:13
  we've
• 55:13
  been
• 55:13
  putting
• 55:14
  together
• 55:14
  for
• 55:14
  over
• 55:15
  two
• 55:15
  years
• 55:15
  now.
• 55:15
  This
• 55:15
  is
• 55:15
  so
• 55:16
  great.
• 55:16
  I
• 55:16
  love
• 55:16
  that
• 55:17
  and
• 55:17
  I
• 55:17
  love
• 55:17
  that
• 55:18
  you
• 55:18
  have
• 55:18
  that
• 55:18
  relationship
• 55:18
  with
• 55:19
  your
• 55:19
  couples
• 55:19
  and
• 55:19
  that
• 55:19
  that's
• 55:20
  now
• 55:20
  going
• 55:20
  to
• 55:20
  start
• 55:21
  before
• 55:21
  they've
• 55:21
  even
• 55:22
  met
• 55:22
  you
• 55:22
  by
• 55:22
  watching
• 55:22
  you
• 55:23
  on
• 55:23
  TikTok,
• 55:23
  and
• 55:23
  then
• 55:23
  continue
• 55:24
  as
• 55:24
  they
• 55:24
  watch
• 55:25
  you
• 55:25
  through
• 55:25
  their
• 55:26
  wedding
• 55:26
  planning
• 55:26
  journey
• 55:27
  as
• 55:27
  well
• 55:27
  as
• 55:27
  all
• 55:27
  of
• 55:27
  the
• 55:28
  stuff
• 55:28
  you're
• 55:28
  doing
• 55:28
  with
• 55:28
  them
• 55:28
  face
• 55:29
  to
• 55:29
  face.
• 55:29
  How
• 55:29
  are
• 55:30
  you
• 55:30
  maintaining
• 55:30
  now,
• 55:31
  just
• 55:31
  as
• 55:31
  we
• 55:31
  kind
• 55:31
  of
• 55:31
  bring
• 55:32
  this
• 55:32
  episode
• 55:32
  to
• 55:33
  a
• 55:33
  close?
• 55:33
  Because
• 55:34
  I'm
• 55:34
  assuming
• 55:35
  you're
• 55:35
  not
• 55:36
  still
• 55:36
  doing
• 55:36
  three
• 55:36
  posts
• 55:37
  every
• 55:37
  single
• 55:37
  day
• 55:37
  like
• 55:38
  you
• 55:38
  did
• 55:38
  at
• 55:38
  the
• 55:38
  beginning.
• 55:38
  How
• 55:39
  are
• 55:39
  you
• 55:39
  moving
• 55:39
  forward?
• 55:40
  How
• 55:40
  are
• 55:40
  you
• 55:40
  maintaining
• 55:41
  your
• 55:41
  TikTok
• 55:41
  presence
• 55:42
  without
• 55:42
  just
• 55:42
  burning
• 55:43
  out?
• 55:43
  So
• 55:43
  I'm
• 55:44
  trying
• 55:44
  to
• 55:44
  do
• 55:44
  a
• 55:45
  post
• 55:45
  a
• 55:45
  day
• 55:45
  and
• 55:45
  it
• 55:46
  doesn't
• 55:46
  always
• 55:46
  work.
• 55:47
  So
• 55:47
  there
• 55:47
  are
• 55:47
  some
• 55:48
  days
• 55:48
  where
• 55:48
  I
• 55:49
  haven't
• 55:49
  done
• 55:49
  a
• 55:49
  post
• 55:49
  for
• 55:50
  kind
• 55:50
  of
• 55:50
  two,
• 55:50
  three
• 55:51
  days
• 55:51
  and
• 55:51
  I
• 55:51
  go,
• 55:51
  oh,
• 55:52
  TikTok's
• 55:52
  not
• 55:52
  gonna
• 55:52
  like
• 55:53
  me.
• 55:53
  I'll
• 55:53
  just
• 55:53
  post
• 55:53
  something
• 55:54
  to
• 55:54
  make
• 55:55
  sure
• 55:55
  I'm
• 55:55
  still
• 55:55
  on
• 55:55
  the
• 55:55
  radar.
• 55:56
  But
• 55:56
  I
• 55:56
  want
• 55:56
  to
• 55:56
  reassure
• 55:57
  people
• 55:58
  that
• 55:58
  if
• 55:58
  you
• 55:58
  don't
• 55:59
  post
• 55:59
  every
• 55:59
  day,
• 56:00
  I
• 56:00
  promise
• 56:01
  you're
• 56:01
  not
• 56:01
  going
• 56:01
  to
• 56:01
  get
• 56:01
  majorly
• 56:02
  punished
• 56:02
  for
• 56:02
  it.
• 56:03
  Because
• 56:04
  some
• 56:04
  of
• 56:04
  my
• 56:04
  biggest
• 56:04
  videos
• 56:05
  came
• 56:05
  off
• 56:05
  the
• 56:05
  back
• 56:05
  of
• 56:06
  me
• 56:06
  going
• 56:06
  on
• 56:06
  a
• 56:06
  two
• 56:07
  day
• 56:07
  hiatus
• 56:07
  from
• 56:08
  it
• 56:08
  because
• 56:08
  I
• 56:08
  just
• 56:08
  felt
• 56:09
  like
• 56:09
  I
• 56:09
  had
• 56:09
  no
• 56:09
  ideas,
• 56:10
  I
• 56:10
  had
• 56:10
  nothing
• 56:10
  to
• 56:11
  say.
• 56:11
  But
• 56:11
  what
• 56:12
  I'm
• 56:12
  doing
• 56:12
  now
• 56:12
  is
• 56:12
  I've
• 56:12
  got
• 56:13
  a
• 56:13
  notes
• 56:13
  app
• 56:13
  on
• 56:13
  my
• 56:13
  phone
• 56:14
  and
• 56:14
  anytime
• 56:14
  someone
• 56:14
  asks
• 56:15
  me
• 56:15
  something
• 56:15
  and
• 56:15
  I
• 56:16
  think,
• 56:16
  oh,
• 56:16
  more
• 56:16
  people
• 56:17
  would
• 56:17
  like
• 56:17
  the
• 56:17
  answer
• 56:18
  to
• 56:18
  that,
• 56:18
  I'll
• 56:18
  make
• 56:18
  a
• 56:18
  TikTok
• 56:19
  about
• 56:19
  that.
• 56:19
  Or
• 56:20
  I
• 56:20
  see
• 56:20
  something
• 56:20
  fun
• 56:21
  at
• 56:21
  a
• 56:21
  wedding,
• 56:21
  I
• 56:21
  take
• 56:22
  a
• 56:22
  video
• 56:22
  of
• 56:22
  it
• 56:23
  and
• 56:23
  then
• 56:23
  I
• 56:23
  can
• 56:23
  do
• 56:23
  a
• 56:23
  voiceover.
• 56:24
  So
• 56:24
  there's
• 56:25
  a
• 56:25
  lot
• 56:25
  of
• 56:25
  prepping
• 56:26
  in
• 56:26
  advance
• 56:27
  of
• 56:27
  them.
• 56:27
  So
• 56:27
  I
• 56:28
  do
• 56:28
  have
• 56:28
  a
• 56:28
  lot
• 56:28
  of
• 56:28
  content
• 56:29
  that
• 56:29
  I
• 56:29
  need
• 56:29
  to
• 56:29
  post
• 56:30
  coming
• 56:30
  up,
• 56:31
  but
• 56:31
  it's
• 56:31
  just
• 56:32
  finding
• 56:32
  the
• 56:32
  time
• 56:33
  to
• 56:33
  edit
• 56:33
  it.
• 56:33
  But
• 56:34
  I'm
• 56:34
  aiming
• 56:34
  for
• 56:34
  once
• 56:34
  a
• 56:35
  day.
• 56:37
  If
• 56:37
  I
• 56:37
  can
• 56:38
  manage
• 56:38
  that,
• 56:38
  I'll
• 56:39
  be
• 56:39
  very
• 56:39
  happy.
• 56:39
  Moving
• 56:39
  into
• 56:40
  the
• 56:40
  winter
• 56:40
  season
• 56:40
  and
• 56:41
  obviously
• 56:41
  when
• 56:41
  it
• 56:41
  gets
• 56:41
  a
• 56:42
  little
• 56:42
  bit
• 56:42
  quieter,
• 56:43
  our
• 56:43
  last
• 56:43
  wedding
• 56:43
  is
• 56:44
  on
• 56:44
  the
• 56:45
  6th
• 56:45
  of
• 56:45
  December
• 56:47
  and
• 56:48
  then
• 56:48
  we
• 56:48
  don't
• 56:48
  have
• 56:48
  another
• 56:48
  wedding
• 56:49
  until
• 56:49
  the
• 56:49
  start
• 56:49
  of
• 56:50
  March.
• 56:50
  So
• 56:50
  I've
• 56:50
  got
• 56:50
  a
• 56:51
  little
• 56:51
  bit
• 56:51
  of
• 56:51
  time
• 56:51
  that
• 56:51
  I
• 56:51
  can
• 56:52
  do
• 56:52
  a
• 56:52
  bit
• 56:52
  more
• 56:53
  intense
• 56:54
  TikTok
• 56:55
  stuff
• 56:55
  around
• 56:55
  the
• 56:56
  engagement
• 56:56
  season
• 56:56
  and
• 56:57
  around
• 56:57
  all
• 56:57
  the
• 56:57
  hundreds
• 56:58
  of
• 56:58
  viewings
• 56:58
  and
• 56:58
  emails
• 56:59
  and
• 56:59
  things
• 56:59
  that
• 57:00
  come
• 57:00
  in.
• 57:01
  But
• 57:01
  yeah,
• 57:02
  it's
• 57:02
  not
• 57:02
  a
• 57:02
  case
• 57:03
  of
• 57:03
  if
• 57:04
  one
• 57:04
  day
• 57:04
  you
• 57:04
  have
• 57:04
  to
• 57:05
  answer
• 57:05
  all
• 57:05
  the
• 57:05
  inquiries
• 57:06
  that
• 57:06
  come
• 57:06
  in
• 57:06
  and
• 57:06
  you
• 57:06
  just
• 57:06
  don't
• 57:07
  have
• 57:07
  time
• 57:07
  for
• 57:07
  TikTok,
• 57:08
  that's
• 57:08
  okay.
• 57:09
  That's
• 57:09
  like
• 57:09
  it's
• 57:09
  meant
• 57:10
  to
• 57:10
  be
• 57:10
  fun
• 57:10
  at
• 57:10
  the
• 57:10
  end
• 57:11
  of
• 57:11
  the
• 57:11
  day
• 57:11
  and
• 57:11
  if
• 57:11
  you're
• 57:11
  not
• 57:12
  having
• 57:12
  fun
• 57:12
  anymore,
• 57:12
  then.
• 57:13
  And
• 57:13
  what's
• 57:13
  the
• 57:14
  point?
• 57:14
  It's
• 57:15
  meant
• 57:15
  to
• 57:15
  be
• 57:16
  a
• 57:16
  fun
• 57:16
  platform
• 57:16
  and
• 57:16
  an
• 57:17
  enjoyable
• 57:17
  space
• 57:18
  to
• 57:18
  be
• 57:18
  in.
• 57:19
  So,
• 57:20
  yeah,
• 57:20
  it's
• 57:20
  just
• 57:20
  about
• 57:21
  making
• 57:21
  sure
• 57:21
  that
• 57:22
  things
• 57:22
  are
• 57:22
  all
• 57:23
  still
• 57:23
  enjoyable
• 57:24
  for
• 57:24
  you.
• 57:25
  I
• 57:25
  also
• 57:26
  spend
• 57:26
  quite
• 57:26
  a
• 57:26
  lot
• 57:26
  of
• 57:27
  time
• 57:27
  on
• 57:27
  TikTok,
• 57:27
  just
• 57:27
  watching
• 57:28
  stuff
• 57:28
  and
• 57:28
  reposting
• 57:29
  stuff
• 57:29
  and
• 57:30
  saving.
• 57:31
  And
• 57:31
  I
• 57:31
  think
• 57:31
  quite
• 57:31
  a
• 57:32
  lot
• 57:32
  of
• 57:32
  people
• 57:32
  that
• 57:32
  create
• 57:33
  content
• 57:34
  forget
• 57:35
  that
• 57:35
  if
• 57:35
  you
• 57:35
  don't
• 57:36
  engage
• 57:36
  with
• 57:36
  anybody
• 57:36
  else,
• 57:37
  why
• 57:37
  are
• 57:37
  they
• 57:37
  going
• 57:37
  to
• 57:37
  engage
• 57:38
  with
• 57:38
  you?
• 57:38
  So
• 57:39
  I
• 57:39
  will
• 57:39
  spend
• 57:40
  a
• 57:40
  lot
• 57:40
  of
• 57:40
  my
• 57:40
  time
• 57:40
  commenting
• 57:41
  on
• 57:41
  people's
• 57:42
  posts
• 57:43
  that
• 57:43
  feel
• 57:43
  relevant
• 57:43
  or
• 57:44
  reposting
• 57:44
  them
• 57:44
  if
• 57:45
  they're
• 57:45
  in
• 57:45
  our
• 57:45
  venue
• 57:46
  from
• 57:46
  photographers.
• 57:47
  And
• 57:47
  so
• 57:47
  I
• 57:47
  feel
• 57:48
  like
• 57:48
  I've
• 57:48
  created
• 57:49
  quite
• 57:49
  a
• 57:49
  nice,
• 57:50
  friendly
• 57:51
  space
• 57:52
  for
• 57:52
  vendors
• 57:53
  and
• 57:53
  actually
• 57:54
  being
• 57:54
  active
• 57:54
  on
• 57:54
  TikTok,
• 57:55
  even
• 57:55
  if
• 57:55
  you
• 57:55
  haven't
• 57:56
  posted
• 57:56
  something
• 57:56
  that
• 57:56
  day
• 57:57
  is
• 57:57
  just
• 57:57
  as
• 57:57
  important.
• 57:58
  Yeah,
• 57:58
  I
• 57:59
  love
• 57:59
  that.
• 57:59
  And
• 57:59
  I
• 57:59
  will
• 57:59
  be
• 58:00
  watching.
• 58:00
  I'll
• 58:00
  be
• 58:00
  watching
• 58:01
  you.
• 58:01
  You
• 58:01
  pop
• 58:01
  up
• 58:01
  in
• 58:01
  my
• 58:02
  for
• 58:02
  you
• 58:02
  page
• 58:02
  all
• 58:03
  of
• 58:03
  the
• 58:03
  time,
• 58:03
  which
• 58:04
  again,
• 58:04
  I
• 58:04
  love
• 58:05
  because
• 58:05
  people
• 58:05
  say
• 58:05
  that
• 58:05
  to
• 58:06
  me
• 58:06
  all
• 58:06
  the
• 58:06
  time.
• 58:06
  They're
• 58:06
  like,
• 58:06
  beckle,
• 58:07
  every
• 58:07
  time
• 58:07
  I
• 58:07
  go
• 58:07
  on
• 58:07
  TikTok,
• 58:08
  I
• 58:08
  see
• 58:08
  your
• 58:08
  face.
• 58:09
  Well,
• 58:09
  the
• 58:09
  story
• 58:09
  for
• 58:10
  me
• 58:10
  is
• 58:10
  every
• 58:10
  time
• 58:10
  I
• 58:10
  go
• 58:10
  on
• 58:11
  TikTok
• 58:11
  I
• 58:11
  see
• 58:12
  Ruth's
• 58:12
  face
• 58:12
  and
• 58:12
  I
• 58:13
  love
• 58:13
  it
• 58:13
  because
• 58:13
  I
• 58:14
  know
• 58:14
  it
• 58:14
  means
• 58:14
  that
• 58:14
  you're
• 58:15
  doing
• 58:15
  some
• 58:15
  great
• 58:15
  stuff.
• 58:16
  And
• 58:16
  even
• 58:16
  sometimes
• 58:16
  their
• 58:17
  videos
• 58:17
  from
• 58:17
  a
• 58:17
  couple
• 58:17
  of
• 58:17
  days
• 58:18
  ago
• 58:18
  or
• 58:18
  ones
• 58:18
  that
• 58:18
  I've
• 58:18
  missed
• 58:19
  and
• 58:19
  they
• 58:19
  still
• 58:19
  come
• 58:19
  up
• 58:19
  in
• 58:19
  my
• 58:20
  feed
• 58:20
  and
• 58:20
  I'm
• 58:20
  like,
• 58:21
  yes,
• 58:21
  Ruth,
• 58:21
  come
• 58:21
  on,
• 58:22
  keep
• 58:22
  it
• 58:22
  going.
• 58:22
  Now,
• 58:23
  me
• 58:23
  and
• 58:23
  Simone
• 58:23
  are
• 58:24
  looking
• 58:24
  at
• 58:24
  rerunning
• 58:24
  TikTok
• 58:25
  Pro,
• 58:25
  probably
• 58:26
  in
• 58:26
  November.
• 58:27
  If
• 58:27
  there
• 58:27
  are
• 58:27
  people
• 58:28
  listening
• 58:28
  to
• 58:28
  this
• 58:28
  who
• 58:29
  are
• 58:29
  considering
• 58:29
  it,
• 58:29
  Ruth,
• 58:30
  what
• 58:30
  would
• 58:30
  you
• 58:30
  say
• 58:30
  to
• 58:31
  them?
• 58:31
  Why
• 58:31
  should
• 58:32
  they
• 58:32
  consider
• 58:32
  being
• 58:33
  part
• 58:33
  of
• 58:33
  it.
• 58:33
  If
• 58:33
  you're
• 58:34
  thinking
• 58:34
  about
• 58:34
  it.
• 58:35
  It's
• 58:35
  like
• 58:35
  when
• 58:36
  people
• 58:36
  say,
• 58:36
  I'm
• 58:36
  thinking
• 58:37
  about
• 58:37
  doing
• 58:37
  a
• 58:37
  dress
• 58:37
  change.
• 58:38
  If
• 58:38
  it's
• 58:38
  something
• 58:38
  that's
• 58:40
  mind,
• 58:40
  just
• 58:41
  do
• 58:41
  it
• 58:42
  because
• 58:42
  you
• 58:43
  already
• 58:43
  know
• 58:43
  you
• 58:44
  want
• 58:44
  to
• 58:44
  do
• 58:44
  it.
• 58:44
  That's
• 58:44
  why
• 58:45
  you're
• 58:45
  thinking
• 58:45
  about
• 58:45
  it.
• 58:46
  And
• 58:47
  it
• 58:47
  was
• 58:47
  so
• 58:47
  worth
• 58:47
  it.
• 58:48
  It
• 58:48
  literally.
• 58:49
  It
• 58:49
  literally
• 58:50
  is
• 58:50
  up
• 58:50
  to
• 58:50
  my
• 58:50
  views
• 58:51
  over
• 58:51
  7,000%.
• 58:53
  That's
• 58:54
  a
• 58:54
  silly.
• 58:54
  That's
• 58:55
  a
• 58:55
  silly
• 58:55
  statistic.
• 58:56
  That's
• 58:56
  not
• 58:56
  a
• 58:56
  normal
• 58:57
  stat.
• 58:58
  And
• 58:58
  it's
• 58:58
  just
• 58:59
  from
• 58:59
  me
• 58:59
  spending
• 59:00
  three
• 59:00
  months
• 59:00
  with
• 59:00
  you
• 59:01
  and
• 59:01
  Simona,
• 59:01
  absorbing
• 59:02
  all
• 59:02
  of
• 59:02
  the
• 59:02
  content.
• 59:03
  And
• 59:03
  if
• 59:04
  you
• 59:04
  can't
• 59:04
  action
• 59:04
  things
• 59:05
  straight
• 59:05
  away,
• 59:05
  that's
• 59:06
  okay.
• 59:06
  There's
• 59:06
  some
• 59:07
  people
• 59:07
  that
• 59:07
  did
• 59:07
  the
• 59:07
  course
• 59:08
  at
• 59:08
  the
• 59:08
  same
• 59:08
  time
• 59:08
  as
• 59:09
  me
• 59:09
  that
• 59:09
  have
• 59:10
  only
• 59:10
  just
• 59:10
  started
• 59:10
  actioning
• 59:11
  things
• 59:11
  and
• 59:11
  they're
• 59:11
  all
• 59:12
  popping
• 59:12
  up
• 59:12
  on
• 59:12
  my
• 59:12
  for
• 59:12
  you
• 59:13
  page
• 59:13
  and
• 59:13
  then.
• 59:13
  And
• 59:13
  I
• 59:14
  can
• 59:14
  see
• 59:14
  it
• 59:14
  all
• 59:14
  happening
• 59:15
  for
• 59:15
  them.
• 59:15
  So
• 59:15
  just
• 59:16
  because
• 59:16
  you
• 59:16
  go
• 59:16
  into
• 59:17
  it
• 59:17
  in
• 59:17
  November
• 59:17
  and
• 59:17
  you
• 59:18
  think,
• 59:18
  oh,
• 59:18
  I'm
• 59:18
  really
• 59:18
  busy
• 59:19
  in
• 59:19
  November,
• 59:19
  you
• 59:19
  might
• 59:20
  have
• 59:20
  an
• 59:20
  amazing
• 59:20
  December
• 59:21
  and
• 59:21
  be
• 59:22
  able
• 59:22
  to
• 59:22
  jump
• 59:22
  on
• 59:22
  all
• 59:23
  of
• 59:23
  those
• 59:23
  engagements
• 59:24
  over
• 59:24
  Christmas.
• 59:24
  You
• 59:25
  do
• 59:25
  not
• 59:25
  want
• 59:25
  to
• 59:25
  be
• 59:25
  missing
• 59:26
  the
• 59:26
  Christmas
• 59:27
  engagement
• 59:27
  season
• 59:28
  because
• 59:28
  you
• 59:28
  thought,
• 59:29
  I'll
• 59:29
  leave
• 59:29
  it
• 59:29
  until
• 59:30
  next
• 59:30
  year.
• 59:31
  You've
• 59:31
  got
• 59:31
  the
• 59:31
  perfect
• 59:32
  timing
• 59:33
  to
• 59:33
  really
• 59:33
  make
• 59:33
  a
• 59:33
  big
• 59:34
  difference
• 59:34
  for
• 59:34
  26
• 59:35
  and
• 59:35
  27.
• 59:36
  Just
• 59:36
  do
• 59:37
  it.
• 59:37
  If
• 59:37
  you're
• 59:37
  considering
• 59:38
  it,
• 59:38
  you
• 59:38
  already
• 59:38
  know
• 59:38
  that
• 59:39
  you
• 59:39
  want
• 59:39
  to
• 59:39
  do
• 59:39
  it.
• 59:39
  Yeah,
• 59:40
  you're
• 59:40
  so
• 59:40
  right.
• 59:40
  And
• 59:40
  also,
• 59:41
  we
• 59:41
  can't
• 59:41
  do
• 59:41
  well
• 59:42
  on
• 59:42
  these
• 59:42
  platforms
• 59:42
  if
• 59:43
  we
• 59:43
  don't
• 59:43
  understand
• 59:43
  the
• 59:43
  platform.
• 59:44
  And
• 59:44
  I
• 59:45
  always
• 59:45
  say
• 59:45
  that
• 59:45
  that's
• 59:45
  why
• 59:45
  I
• 59:46
  hired
• 59:46
  Simona
• 59:46
  in
• 59:46
  the
• 59:46
  first
• 59:47
  place,
• 59:47
  because
• 59:47
  I
• 59:48
  might
• 59:48
  be
• 59:48
  the
• 59:48
  UK's
• 59:48
  leading
• 59:49
  wedding
• 59:49
  industry
• 59:49
  marketing
• 59:49
  expert,
• 59:50
  but
• 59:50
  if
• 59:50
  TikTok
• 59:51
  feels
• 59:51
  too
• 59:51
  young
• 59:51
  for
• 59:52
  me,
• 59:52
  then
• 59:52
  my
• 59:53
  job
• 59:53
  is
• 59:53
  to
• 59:53
  find
• 59:53
  the
• 59:53
  person
• 59:54
  who
• 59:54
  knows
• 59:54
  what
• 59:54
  they're
• 59:54
  doing
• 59:55
  to
• 59:55
  help
• 59:55
  me
• 59:55
  with
• 59:55
  it,
• 59:55
  to
• 59:56
  make
• 59:56
  me
• 59:56
  better
• 59:56
  at
• 59:56
  it.
• 59:57
  And
• 59:57
  as
• 59:57
  business
• 59:57
  owners,
• 59:58
  we
• 59:58
  need
• 59:58
  to
• 59:58
  do
• 59:59
  exactly
• 59:59
  the
• 59:59
  same.
• 59:59
  It's
• 1:00:00
  been
• 1:00:00
  fantastic
• 1:00:01
  watching
• 1:00:01
  your
• 1:00:01
  journey.
• 1:00:02
  Thank
• 1:00:02
  you
• 1:00:02
  so
• 1:00:02
  much
• 1:00:03
  for
• 1:00:03
  sharing
• 1:00:04
  everything
• 1:00:04
  and
• 1:00:04
  being
• 1:00:05
  so
• 1:00:05
  open
• 1:00:05
  and
• 1:00:05
  honest
• 1:00:06
  with
• 1:00:06
  me
• 1:00:06
  today.
• 1:00:06
  Now,
• 1:00:07
  I
• 1:00:07
  always
• 1:00:07
  end
• 1:00:07
  my
• 1:00:07
  podcast
• 1:00:08
  the
• 1:00:08
  same
• 1:00:08
  question,
• 1:00:08
  so
• 1:00:09
  I'm
• 1:00:09
  going
• 1:00:09
  to
• 1:00:09
  pose
• 1:00:09
  that
• 1:00:09
  to
• 1:00:09
  you
• 1:00:10
  now,
• 1:00:10
  which
• 1:00:10
  is
• 1:00:10
  what's
• 1:00:11
  one
• 1:00:11
  thing
• 1:00:11
  you
• 1:00:11
  personally
• 1:00:12
  wish
• 1:00:12
  you'd
• 1:00:12
  known
• 1:00:12
  sooner?
• 1:00:13
  In
• 1:00:13
  business,
• 1:00:14
  I
• 1:00:14
  think
• 1:00:14
  personally,
• 1:00:15
  it's
• 1:00:15
  don't
• 1:00:16
  take
• 1:00:16
  things
• 1:00:16
  personally.
• 1:00:18
  So
• 1:00:18
  I
• 1:00:18
  have
• 1:00:19
  had
• 1:00:19
  a
• 1:00:19
  few
• 1:00:20
  couples
• 1:00:20
  recently
• 1:00:21
  that
• 1:00:22
  have
• 1:00:22
  given
• 1:00:22
  me
• 1:00:23
  some
• 1:00:23
  grievances
• 1:00:24
  and
• 1:00:25
  I
• 1:00:25
  just
• 1:00:25
  have
• 1:00:25
  to
• 1:00:26
  remember
• 1:00:26
  that
• 1:00:26
  it's
• 1:00:27
  not
• 1:00:27
  personal,
• 1:00:28
  it's
• 1:00:28
  not
• 1:00:28
  about
• 1:00:28
  me.
• 1:00:29
  Weddings
• 1:00:30
  are
• 1:00:30
  stressful
• 1:00:30
  and
• 1:00:30
  they
• 1:00:31
  need
• 1:00:31
  someone
• 1:00:31
  to
• 1:00:31
  take
• 1:00:31
  things
• 1:00:32
  out
• 1:00:32
  on
• 1:00:32
  and
• 1:00:32
  often
• 1:00:33
  that
• 1:00:33
  is
• 1:00:33
  me.
• 1:00:34
  And
• 1:00:34
  that's
• 1:00:34
  okay.
• 1:00:34
  It's
• 1:00:35
  Not
• 1:00:35
  a
• 1:00:35
  personal
• 1:00:35
  thing.
• 1:00:35
  And
• 1:00:36
  it
• 1:00:36
  goes
• 1:00:36
  with
• 1:00:36
  TikTok
• 1:00:37
  as
• 1:00:37
  well.
• 1:00:37
  I
• 1:00:37
  get
• 1:00:37
  a
• 1:00:38
  few
• 1:00:38
  comments
• 1:00:38
  that
• 1:00:38
  are
• 1:00:38
  just
• 1:00:39
  like,
• 1:00:39
  I
• 1:00:39
  think
• 1:00:39
  this
• 1:00:39
  advice
• 1:00:40
  is
• 1:00:40
  bad,
• 1:00:40
  or
• 1:00:40
  don't
• 1:00:41
  listen
• 1:00:41
  to
• 1:00:41
  this
• 1:00:41
  person
• 1:00:41
  or
• 1:00:42
  this
• 1:00:42
  person
• 1:00:42
  doesn't
• 1:00:42
  know
• 1:00:42
  what
• 1:00:42
  they're
• 1:00:43
  talking
• 1:00:43
  about.
• 1:00:43
  I'm
• 1:00:43
  like,
• 1:00:43
  okay,
• 1:00:44
  so
• 1:00:45
  if
• 1:00:45
  you
• 1:00:45
  don't
• 1:00:46
  want
• 1:00:46
  to
• 1:00:46
  listen
• 1:00:46
  to
• 1:00:46
  me,
• 1:00:46
  that's
• 1:00:46
  completely
• 1:00:47
  fine,
• 1:00:47
  but
• 1:00:48
  I'm
• 1:00:48
  not
• 1:00:48
  going
• 1:00:48
  to
• 1:00:48
  take
• 1:00:48
  it
• 1:00:48
  personally.
• 1:00:49
  I'm
• 1:00:49
  not
• 1:00:49
  going
• 1:00:49
  to
• 1:00:49
  stop
• 1:00:49
  what
• 1:00:49
  I'm
• 1:00:50
  doing.
• 1:00:50
  I
• 1:00:50
  like
• 1:00:50
  where
• 1:00:50
  I
• 1:00:51
  am
• 1:00:51
  as
• 1:00:51
  a
• 1:00:51
  person,
• 1:00:52
  so
• 1:00:52
  it
• 1:00:52
  really
• 1:00:53
  doesn't
• 1:00:53
  matter
• 1:00:53
  what
• 1:00:53
  everybody
• 1:00:54
  else
• 1:00:54
  thinks
• 1:00:54
  of
• 1:00:54
  me.
• 1:00:55
  I'm.
• 1:00:55
  I'm
• 1:00:55
  happy
• 1:00:56
  where
• 1:00:56
  I
• 1:00:56
  am
• 1:00:56
  and
• 1:00:56
  I'm
• 1:00:56
  not
• 1:00:57
  going
• 1:00:57
  to
• 1:00:57
  change
• 1:00:57
  for
• 1:00:57
  anybody.
• 1:00:58
  So,
• 1:00:58
  yeah,
• 1:00:58
  just
• 1:00:58
  don't
• 1:00:59
  take
• 1:00:59
  things
• 1:01:00
  personally
• 1:01:00
  if
• 1:01:00
  they're
• 1:01:01
  not
• 1:01:01
  meant
• 1:01:01
  personally.
• 1:01:02
  Absolutely.
• 1:01:02
  Such
• 1:01:03
  a
• 1:01:03
  healthy
• 1:01:03
  attitude.
• 1:01:03
  Easier
• 1:01:04
  said
• 1:01:04
  than
• 1:01:04
  done
• 1:01:04
  sometimes,
• 1:01:05
  and
• 1:01:05
  something
• 1:01:05
  we
• 1:01:05
  have
• 1:01:05
  to
• 1:01:06
  keep
• 1:01:06
  reminding
• 1:01:06
  ourselves
• 1:01:06
  of.
• 1:01:07
  But
• 1:01:07
  so,
• 1:01:07
  so
• 1:01:08
  true.
• 1:01:09
  Ruth,
• 1:01:09
  it's
• 1:01:09
  been
• 1:01:10
  a
• 1:01:10
  pleasure.
• 1:01:10
  If
• 1:01:11
  people
• 1:01:11
  want
• 1:01:11
  to
• 1:01:11
  find
• 1:01:11
  out
• 1:01:12
  more
• 1:01:12
  about
• 1:01:12
  you,
• 1:01:12
  about
• 1:01:13
  the
• 1:01:13
  venue,
• 1:01:13
  about
• 1:01:13
  your
• 1:01:14
  TikTok
• 1:01:14
  journey,
• 1:01:15
  where
• 1:01:15
  are
• 1:01:15
  the
• 1:01:15
  best
• 1:01:15
  places
• 1:01:16
  to
• 1:01:16
  find
• 1:01:16
  you,
• 1:01:16
  other
• 1:01:17
  than
• 1:01:17
  Tick
• 1:01:17
  Tock,
• 1:01:17
  which
• 1:01:18
  of
• 1:01:18
  course
• 1:01:18
  I
• 1:01:18
  will
• 1:01:18
  put
• 1:01:18
  the
• 1:01:19
  link
• 1:01:19
  in
• 1:01:19
  the
• 1:01:19
  show
• 1:01:19
  notes.
• 1:01:20
  So
• 1:01:20
  obviously
• 1:01:20
  chat
• 1:01:20
  to
• 1:01:20
  me
• 1:01:21
  on
• 1:01:21
  Tick
• 1:01:21
  Tock.
• 1:01:21
  I'm
• 1:01:22
  also
• 1:01:22
  still
• 1:01:22
  very
• 1:01:22
  much
• 1:01:23
  an
• 1:01:23
  Instagram
• 1:01:23
  girl,
• 1:01:24
  so
• 1:01:24
  if
• 1:01:24
  you
• 1:01:24
  want
• 1:01:24
  to
• 1:01:24
  chat
• 1:01:24
  on
• 1:01:25
  Instagram,
• 1:01:25
  that's
• 1:01:25
  absolutely
• 1:01:26
  fine.
• 1:01:27
  And
• 1:01:27
  I've
• 1:01:27
  got
• 1:01:28
  a
• 1:01:28
  LinkedIn
• 1:01:28
  as
• 1:01:28
  well
• 1:01:28
  that
• 1:01:29
  I
• 1:01:29
  need
• 1:01:29
  to
• 1:01:29
  get
• 1:01:29
  better
• 1:01:29
  at,
• 1:01:30
  but
• 1:01:30
  I'm,
• 1:01:30
  I'm
• 1:01:31
  always
• 1:01:31
  over
• 1:01:31
  there.
• 1:01:31
  Or
• 1:01:32
  just
• 1:01:32
  drop
• 1:01:32
  me
• 1:01:32
  an
• 1:01:32
  email.
• 1:01:32
  It
• 1:01:33
  might
• 1:01:33
  get
• 1:01:33
  a
• 1:01:33
  little
• 1:01:33
  lost
• 1:01:33
  in
• 1:01:34
  the
• 1:01:34
  emails
• 1:01:34
  because
• 1:01:34
  I
• 1:01:35
  get
• 1:01:35
  hundreds.
• 1:01:36
  But
• 1:01:36
  yeah,
• 1:01:37
  more
• 1:01:37
  direct
• 1:01:37
  is
• 1:01:37
  going
• 1:01:38
  to
• 1:01:38
  be
• 1:01:38
  Instagram
• 1:01:38
  or
• 1:01:38
  TikTok.
• 1:01:39
  Fantastic.
• 1:01:39
  I'll
• 1:01:40
  put
• 1:01:40
  all
• 1:01:40
  of
• 1:01:40
  that
• 1:01:41
  in
• 1:01:41
  the
• 1:01:41
  show
• 1:01:41
  notes.
• 1:01:41
  Ruth,
• 1:01:42
  do
• 1:01:42
  keep
• 1:01:42
  in
• 1:01:42
  touch
• 1:01:43
  with
• 1:01:43
  myself
• 1:01:43
  and
• 1:01:44
  Simona
• 1:01:44
  as
• 1:01:44
  well
• 1:01:44
  over
• 1:01:45
  the
• 1:01:45
  next
• 1:01:45
  six
• 1:01:45
  months.
• 1:01:45
  If
• 1:01:46
  you
• 1:01:46
  see
• 1:01:46
  interesting
• 1:01:47
  data,
• 1:01:47
  if
• 1:01:47
  you
• 1:01:47
  get
• 1:01:48
  interesting
• 1:01:48
  results,
• 1:01:49
  share
• 1:01:49
  it
• 1:01:49
  with
• 1:01:49
  us
• 1:01:49
  because
• 1:01:49
  we'd
• 1:01:50
  love
• 1:01:50
  to
• 1:01:50
  follow
• 1:01:50
  your
• 1:01:51
  journey
• 1:01:51
  because
• 1:01:51
  I
• 1:01:52
  do
• 1:01:52
  believe
• 1:01:52
  we're
• 1:01:52
  right
• 1:01:52
  at
• 1:01:52
  the.
• 1:01:53
  The
• 1:01:53
  start
• 1:01:53
  of
• 1:01:54
  more
• 1:01:54
  and
• 1:01:54
  more
• 1:01:54
  and
• 1:01:54
  more
• 1:01:54
  couples
• 1:01:55
  being
• 1:01:55
  on
• 1:01:55
  TikTok.
• 1:01:56
  And
• 1:01:56
  so
• 1:01:56
  I
• 1:01:56
  think
• 1:01:57
  it's
• 1:01:57
  interesting
• 1:01:57
  for
• 1:01:58
  us
• 1:01:58
  to
• 1:01:58
  see
• 1:01:58
  the
• 1:01:58
  data
• 1:01:59
  that
• 1:01:59
  you're
• 1:01:59
  seeing
• 1:01:59
  as
• 1:02:00
  well.
• 1:02:00
  So
• 1:02:00
  please
• 1:02:00
  do
• 1:02:00
  share
• 1:02:01
  that
• 1:02:01
  with
• 1:02:01
  us
• 1:02:01
  and
• 1:02:02
  thank
• 1:02:02
  you
• 1:02:02
  so
• 1:02:02
  much
• 1:02:02
  for
• 1:02:03
  being
• 1:02:03
  here.
• 1:02:03
  It's
• 1:02:03
  been
• 1:02:03
  a
• 1:02:03
  pleasure.
• 1:02:04
  Thank
• 1:02:04
  you
• 1:02:04
  so
• 1:02:04
  much
• 1:02:04
  for
• 1:02:04
  having
• 1:02:05
  me.
• 1:02:05
  This
• 1:02:05
  has
• 1:02:05
  been
• 1:02:05
  bucket
• 1:02:06
  list
• 1:02:06
  ticked
• 1:02:06
  off.
• 1:02:07
  What
• 1:02:07
  a
• 1:02:07
  fantastic
• 1:02:08
  conversation
• 1:02:09
  with
• 1:02:09
  Ruth.
• 1:02:10
  I
• 1:02:10
  really
• 1:02:10
  admire
• 1:02:11
  the
• 1:02:11
  way
• 1:02:11
  that
• 1:02:12
  she
• 1:02:12
  came
• 1:02:13
  to
• 1:02:13
  learn
• 1:02:13
  and
• 1:02:14
  not
• 1:02:14
  only
• 1:02:14
  learn,
• 1:02:15
  but
• 1:02:15
  actually
• 1:02:15
  put
• 1:02:15
  it
• 1:02:15
  into
• 1:02:16
  action,
• 1:02:16
  went
• 1:02:17
  for
• 1:02:17
  it
• 1:02:17
  and
• 1:02:17
  she's
• 1:02:17
  reaped
• 1:02:18
  the
• 1:02:18
  reward
• 1:02:18
  and
• 1:02:18
  seen
• 1:02:19
  the
• 1:02:19
  results.
• 1:02:19
  If
• 1:02:19
  you've
• 1:02:19
  been
• 1:02:19
  thinking
• 1:02:20
  about
• 1:02:20
  doing
• 1:02:20
  TikTok,
• 1:02:20
  as
• 1:02:21
  Ruth
• 1:02:21
  said,
• 1:02:21
  stop
• 1:02:21
  thinking
• 1:02:21
  about
• 1:02:22
  it
• 1:02:22
  and
• 1:02:22
  just
• 1:02:22
  do
• 1:02:22
  it
• 1:02:23
  and
• 1:02:23
  if
• 1:02:23
  myself
• 1:02:23
  and
• 1:02:23
  Sukh
• 1:02:24
  Mona
• 1:02:24
  can
• 1:02:24
  help
• 1:02:24
  you
• 1:02:24
  with
• 1:02:25
  that.
• 1:02:25
  Take
• 1:02:25
  a
• 1:02:25
  look
• 1:02:25
  in
• 1:02:25
  the
• 1:02:25
  show
• 1:02:26
  notes.
• 1:02:26
  I'll
• 1:02:26
  put
• 1:02:26
  all
• 1:02:26
  the
• 1:02:26
  links
• 1:02:27
  in
• 1:02:27
  there
• 1:02:27
  to
• 1:02:28
  the
• 1:02:28
  next
• 1:02:28
  round
• 1:02:28
  of
• 1:02:28
  TikTok
• 1:02:29
  Pro,
• 1:02:29
  which
• 1:02:29
  is
• 1:02:29
  going
• 1:02:29
  to
• 1:02:29
  be
• 1:02:29
  coming
• 1:02:30
  in
• 1:02:30
  November.
• 1:02:31
  Or
• 1:02:31
  if
• 1:02:31
  it
• 1:02:31
  all
• 1:02:31
  feels
• 1:02:31
  completely
• 1:02:32
  overwhelming
• 1:02:33
  and
• 1:02:33
  you
• 1:02:33
  just
• 1:02:33
  don't
• 1:02:33
  have
• 1:02:33
  the
• 1:02:34
  time
• 1:02:34
  and
• 1:02:34
  you
• 1:02:34
  want
• 1:02:34
  to
• 1:02:34
  do
• 1:02:34
  what
• 1:02:35
  I
• 1:02:35
  do.
• 1:02:35
  Or
• 1:02:36
  maybe
• 1:02:36
  hire
• 1:02:36
  Simona
• 1:02:37
  as
• 1:02:37
  your
• 1:02:37
  content
• 1:02:37
  creator.
• 1:02:38
  I'll
• 1:02:38
  put
• 1:02:38
  the
• 1:02:38
  information
• 1:02:38
  about
• 1:02:39
  that
• 1:02:39
  in
• 1:02:39
  the
• 1:02:40
  notes
• 1:02:40
  as
• 1:02:40
  well
• 1:02:40
  and
• 1:02:40
  she
• 1:02:40
  can
• 1:02:40
  come
• 1:02:41
  and
• 1:02:41
  film
• 1:02:41
  with
• 1:02:41
  you,
• 1:02:41
  edit
• 1:02:42
  for
• 1:02:42
  you
• 1:02:43
  and
• 1:02:43
  send
• 1:02:43
  it
• 1:02:43
  to
• 1:02:44
  you
• 1:02:44
  ready
• 1:02:44
  to
• 1:02:44
  post.
• 1:02:45
  I
• 1:02:45
  hope
• 1:02:45
  that
• 1:02:45
  this
• 1:02:46
  has
• 1:02:46
  inspired
• 1:02:46
  you.
• 1:02:46
  If
• 1:02:46
  you've
• 1:02:47
  got
• 1:02:47
  questions,
• 1:02:47
  reach
• 1:02:47
  out
• 1:02:48
  to
• 1:02:48
  me
• 1:02:48
  and
• 1:02:48
  do
• 1:02:49
  go
• 1:02:49
  and
• 1:02:49
  check
• 1:02:49
  out
• 1:02:49
  Ruth
• 1:02:50
  on
• 1:02:50
  TikTok.
• 1:02:50
  I'll
• 1:02:51
  see
• 1:02:51
  you
• 1:02:51
  next
• 1:02:51
  time.