Latest / Omni Talk Retail / Fast Five Shorts | Qurate Aims For $1.5 Billion From Livestreaming And Social Media

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Fast Five Shorts | Qurate Aims For $1.5 Billion From Livestreaming And Social Media · Omni Talk Retail

• 0:00
  Curate,
• 0:00
  the
• 0:00
  owner
• 0:01
  of
• 0:01
  QVC
• 0:02
  and
• 0:02
  HSN
• 0:03
  and
• 0:03
  a
• 0:03
  first
• 0:03
  timer
• 0:04
  on
• 0:04
  this
• 0:04
  headline
• 0:05
  on
• 0:05
  this
• 0:05
  show,
• 0:05
  I
• 0:05
  think,
• 0:05
  and
• 0:06
  I
• 0:06
  don't
• 0:06
  think
• 0:06
  we've
• 0:06
  ever
• 0:06
  done
• 0:06
  a
• 0:06
  Curate
• 0:07
  Retail
• 0:07
  headline
• 0:08
  before.
• 0:08
  It
• 0:08
  is
• 0:09
  rebranding
• 0:09
  the
• 0:09
  QVC
• 0:10
  Group.
• 0:11
  Rebranding
• 0:11
  to
• 0:12
  QVC
• 0:13
  Group
• 0:13
  as
• 0:13
  It
• 0:14
  aims
• 0:14
  for
• 0:14
  $1.5
• 0:15
  billion
• 0:16
  in
• 0:16
  revenue
• 0:16
  from
• 0:16
  live
• 0:17
  streaming
• 0:17
  and
• 0:17
  social
• 0:18
  media
• 0:18
  within
• 0:18
  three
• 0:19
  years.
• 0:20
  According
• 0:20
  to
• 0:21
  Retail
• 0:21
  Dive.
• 0:22
  The
• 0:22
  company
• 0:22
  is
• 0:22
  renaming
• 0:23
  itself
• 0:23
  the
• 0:23
  QVC
• 0:24
  group
• 0:24
  by
• 0:25
  Q1
• 0:25
  of
• 0:25
  2025
• 0:26
  and
• 0:26
  part
• 0:27
  of
• 0:27
  its
• 0:27
  new
• 0:27
  strategy,
• 0:28
  the
• 0:28
  company
• 0:28
  will
• 0:29
  continue
• 0:29
  to
• 0:29
  amplify
• 0:30
  its
• 0:30
  QVC
• 0:31
  plus
• 0:31
  and
• 0:32
  HSN
• 0:33
  streaming
• 0:33
  platforms
• 0:34
  and
• 0:34
  develop
• 0:35
  streaming
• 0:36
  commerce
• 0:36
  options
• 0:36
  for
• 0:37
  channels
• 0:37
  including
• 0:37
  Netflix,
• 0:38
  Hulu
• 0:39
  and
• 0:39
  YouTube
• 0:39
  TV,
• 0:40
  bring
• 0:41
  celebrities
• 0:41
  and
• 0:41
  sales
• 0:42
  content
• 0:42
  to
• 0:42
  its
• 0:42
  social
• 0:42
  media
• 0:43
  channels,
• 0:44
  refresh
• 0:44
  its
• 0:44
  production
• 0:45
  studios
• 0:45
  and
• 0:45
  tailor
• 0:46
  its
• 0:46
  content
• 0:46
  to
• 0:46
  TikTok,
• 0:47
  Facebook,
• 0:47
  YouTube
• 0:48
  and
• 0:48
  other
• 0:48
  platforms.
• 0:49
  As
• 0:49
  Anne
• 0:49
  was
• 0:50
  just
• 0:50
  talking
• 0:50
  about
• 0:50
  a
• 0:51
  few
• 0:51
  seconds
• 0:51
  ago,
• 0:52
  it
• 0:52
  should
• 0:52
  also
• 0:52
  be
• 0:52
  noted
• 0:52
  that
• 0:53
  QR
• 0:53
  Retail
• 0:53
  Group
• 0:54
  has
• 0:54
  struggled
• 0:54
  with
• 0:54
  falling
• 0:55
  sales.
• 0:55
  In
• 0:55
  June,
• 0:55
  the
• 0:56
  company
• 0:56
  said
• 0:56
  it
• 0:56
  was
• 0:57
  facing
• 0:57
  a
• 0:57
  delisting
• 0:58
  from
• 0:59
  NASDAQ
• 0:59
  and
• 0:59
  has
• 0:59
  until
• 1:00
  December
• 1:00
  9
• 1:01
  to
• 1:01
  regain
• 1:02
  compliance
• 1:02
  in
• 1:03
  its
• 1:03
  Q3
• 1:03
  earnings.
• 1:03
  Released
• 1:04
  earlier
• 1:04
  this
• 1:04
  month,
• 1:05
  the
• 1:05
  company
• 1:05
  also
• 1:06
  reported
• 1:06
  a
• 1:06
  5%
• 1:07
  dip
• 1:07
  in
• 1:08
  revenue.
• 1:08
  Year
• 1:08
  over
• 1:08
  year
• 1:09
  and
• 1:09
  a
• 1:09
  year
• 1:09
  ago,
• 1:10
  the
• 1:10
  company
• 1:10
  landed
• 1:11
  on
• 1:11
  retail
• 1:12
  dives
• 1:12
  bankruptcy
• 1:13
  watch
• 1:13
  list.
• 1:16
  Anne,
• 1:17
  do
• 1:17
  you
• 1:17
  think
• 1:17
  Curate
• 1:18
  Retail's
• 1:18
  rebrand
• 1:19
  and
• 1:19
  more
• 1:19
  overt
• 1:20
  goals
• 1:20
  to
• 1:20
  drive
• 1:21
  revenue
• 1:21
  via
• 1:21
  live
• 1:22
  streaming
• 1:22
  and
• 1:22
  social
• 1:22
  media
• 1:23
  will
• 1:23
  help
• 1:23
  to
• 1:23
  reverse
• 1:24
  the
• 1:24
  tide
• 1:25
  of
• 1:25
  this
• 1:25
  once
• 1:26
  prosperous
• 1:27
  brand?
• 1:27
  I
• 1:28
  feel
• 1:28
  like
• 1:29
  as
• 1:29
  ominously
• 1:29
  as
• 1:30
  possible.
• 1:30
  Yeah,
• 1:30
  I
• 1:30
  was
• 1:30
  like
• 1:31
  this
• 1:31
  show
• 1:31
  has
• 1:32
  turned
• 1:32
  into
• 1:32
  a
• 1:33
  show
• 1:33
  about
• 1:33
  retail
• 1:33
  turnarounds.
• 1:35
  But
• 1:36
  it's
• 1:36
  kind
• 1:36
  of
• 1:36
  the
• 1:36
  state
• 1:36
  of
• 1:37
  the
• 1:37
  state
• 1:37
  right
• 1:37
  now.
• 1:38
  Right,
• 1:38
  right,
• 1:39
  right.
• 1:39
  So
• 1:40
  to
• 1:40
  me,
• 1:41
  this
• 1:41
  is
• 1:41
  another
• 1:41
  no
• 1:42
  duh
• 1:42
  thing
• 1:42
  for
• 1:42
  Curate
• 1:43
  Retail.
• 1:43
  Like,
• 1:43
  yes,
• 1:44
  you
• 1:44
  need.
• 1:44
  Oh
• 1:45
  really?
• 1:45
  Oh
• 1:46
  yeah.
• 1:46
  You
• 1:46
  need
• 1:46
  to
• 1:47
  revamp.
• 1:47
  You
• 1:47
  need
• 1:48
  to
• 1:48
  rethink
• 1:48
  your
• 1:48
  strategy
• 1:49
  because
• 1:50
  Chris,
• 1:50
  here's
• 1:51
  the
• 1:51
  thing.
• 1:51
  I
• 1:51
  think
• 1:52
  people
• 1:52
  may
• 1:53
  associate
• 1:53
  QVC
• 1:54
  and
• 1:54
  the
• 1:55
  Home
• 1:55
  Shopping
• 1:55
  Network
• 1:56
  with
• 1:56
  an
• 1:56
  older
• 1:57
  demographic,
• 1:58
  but
• 1:58
  look,
• 1:59
  those.
• 1:59
  There's
• 1:59
  still
• 2:00
  money
• 2:00
  to
• 2:00
  be
• 2:00
  made
• 2:01
  from
• 2:01
  that
• 2:01
  demographic.
• 2:01
  It
• 2:02
  probably
• 2:02
  should,
• 2:03
  yes,
• 2:04
  but.
• 2:04
  But
• 2:04
  there,
• 2:05
  there
• 2:05
  is
• 2:05
  still
• 2:06
  money
• 2:06
  to
• 2:06
  be
• 2:06
  made
• 2:06
  there.
• 2:07
  Except
• 2:08
  those
• 2:08
  people
• 2:08
  are
• 2:09
  also
• 2:10
  on
• 2:10
  social
• 2:11
  platforms
• 2:11
  now.
• 2:12
  They're
• 2:12
  not
• 2:12
  watching
• 2:13
  TV
• 2:14
  as
• 2:14
  much
• 2:14
  anymore.
• 2:15
  They're
• 2:15
  scrolling
• 2:15
  on
• 2:15
  their
• 2:16
  phones.
• 2:16
  And
• 2:16
  so
• 2:16
  I
• 2:16
  think
• 2:16
  it
• 2:17
  makes
• 2:17
  a
• 2:17
  ton
• 2:17
  of
• 2:17
  sense
• 2:18
  to
• 2:18
  take
• 2:18
  the
• 2:18
  platform
• 2:19
  that
• 2:20
  QVC
• 2:21
  and
• 2:21
  the
• 2:21
  Curate
• 2:21
  group
• 2:22
  are
• 2:22
  very,
• 2:23
  very
• 2:24
  well
• 2:24
  versed
• 2:24
  in
• 2:25
  and
• 2:25
  move
• 2:25
  it
• 2:26
  to
• 2:26
  social,
• 2:27
  like
• 2:28
  move
• 2:28
  it
• 2:28
  to
• 2:28
  Facebook.
• 2:29
  I
• 2:29
  still
• 2:29
  think
• 2:29
  there's
• 2:30
  a
• 2:30
  lot
• 2:30
  of
• 2:30
  opportunity
• 2:31
  there
• 2:31
  to
• 2:32
  capture
• 2:32
  sales
• 2:33
  and
• 2:33
  capture
• 2:33
  an
• 2:34
  experience
• 2:34
  that's
• 2:34
  familiar
• 2:35
  to
• 2:35
  that
• 2:35
  audience.
• 2:36
  And
• 2:36
  then
• 2:36
  I
• 2:37
  think
• 2:37
  you're
• 2:37
  also
• 2:37
  bringing
• 2:38
  in
• 2:38
  fresh
• 2:38
  blood.
• 2:38
  We
• 2:39
  interviewed
• 2:39
  Mara
• 2:39
  Soral.
• 2:40
  She
• 2:40
  Was
• 2:40
  formerly
• 2:40
  of
• 2:41
  Saks
• 2:41
  off
• 2:41
  fifth.
• 2:42
  She's
• 2:42
  in
• 2:42
  there
• 2:43
  as
• 2:43
  a
• 2:43
  new
• 2:43
  merchant.
• 2:43
  You
• 2:43
  got
• 2:44
  the
• 2:44
  Rue
• 2:44
  and
• 2:44
  Guild
• 2:45
  groups,
• 2:45
  Rosalia
• 2:46
  Bucaro,
• 2:46
  that's
• 2:46
  also
• 2:47
  joining
• 2:47
  there.
• 2:47
  So
• 2:48
  I
• 2:48
  think
• 2:48
  you
• 2:48
  have
• 2:48
  that,
• 2:49
  that
• 2:50
  new
• 2:50
  insight,
• 2:51
  especially
• 2:51
  from
• 2:51
  a
• 2:52
  merchandising
• 2:52
  perspective,
• 2:53
  that
• 2:53
  could
• 2:53
  help
• 2:54
  bolster
• 2:54
  and
• 2:54
  make
• 2:55
  Curate
• 2:56
  relevant
• 2:56
  again
• 2:57
  to
• 2:57
  that
• 2:57
  younger
• 2:57
  demographic
• 2:58
  at
• 2:58
  the
• 2:58
  same
• 2:58
  time.
• 2:59
  So
• 2:59
  I
• 3:00
  think
• 3:00
  this
• 3:00
  is
• 3:00
  something
• 3:00
  that
• 3:01
  they
• 3:01
  absolutely
• 3:01
  have
• 3:02
  to
• 3:02
  do.
• 3:03
  And
• 3:03
  whether
• 3:04
  or
• 3:04
  not
• 3:04
  it's
• 3:04
  going
• 3:04
  to
• 3:04
  be
• 3:05
  successful
• 3:05
  is
• 3:06
  another
• 3:06
  question.
• 3:07
  But
• 3:07
  live
• 3:08
  streaming
• 3:08
  is
• 3:08
  coming
• 3:09
  back
• 3:09
  in
• 3:09
  popularity.
• 3:10
  I
• 3:10
  think
• 3:10
  it
• 3:10
  fell
• 3:11
  out
• 3:11
  of
• 3:11
  favor
• 3:11
  a
• 3:12
  little
• 3:12
  bit
• 3:12
  for
• 3:12
  a
• 3:12
  while.
• 3:12
  But
• 3:13
  again,
• 3:14
  this
• 3:14
  is
• 3:15
  something.
• 3:15
  This
• 3:15
  is
• 3:15
  a
• 3:15
  methodology
• 3:16
  that
• 3:16
  is
• 3:17
  when
• 3:17
  you
• 3:17
  get
• 3:17
  people
• 3:18
  engaging
• 3:18
  with
• 3:20
  an
• 3:20
  individual
• 3:21
  online,
• 3:21
  the
• 3:22
  sales
• 3:22
  go
• 3:22
  up,
• 3:23
  they
• 3:23
  increase,
• 3:23
  the
• 3:23
  baskets
• 3:24
  get
• 3:24
  bigger.
• 3:25
  So
• 3:25
  I
• 3:25
  think
• 3:26
  this
• 3:26
  is
• 3:26
  a
• 3:26
  very
• 3:26
  necessary
• 3:27
  move
• 3:27
  from
• 3:27
  Curate.
• 3:28
  But
• 3:28
  what
• 3:28
  do
• 3:28
  you
• 3:29
  think?
• 3:29
  Yeah,
• 3:30
  and
• 3:30
  it's.
• 3:31
  And
• 3:31
  it's
• 3:31
  more
• 3:31
  about.
• 3:31
  It's,
• 3:32
  you
• 3:32
  know,
• 3:32
  it's
• 3:32
  the
• 3:32
  live
• 3:32
  stream.
• 3:33
  It's
• 3:33
  more
• 3:33
  about
• 3:33
  video
• 3:33
  commerce.
• 3:34
  Right.
• 3:34
  When
• 3:34
  we
• 3:34
  go
• 3:34
  into
• 3:34
  our
• 3:35
  feeds,
• 3:35
  we're
• 3:35
  watching
• 3:35
  the
• 3:35
  video
• 3:36
  feeds
• 3:36
  now.
• 3:36
  We're
• 3:36
  not
• 3:37
  watching
• 3:37
  the
• 3:37
  static
• 3:37
  feeds,
• 3:38
  we're
• 3:38
  all
• 3:38
  watching
• 3:39
  the
• 3:39
  video
• 3:39
  feeds.
• 3:40
  And
• 3:40
  a
• 3:41
  couple
• 3:41
  of
• 3:41
  things
• 3:41
  come
• 3:41
  to
• 3:41
  mind
• 3:41
  for
• 3:41
  me
• 3:42
  on
• 3:42
  this
• 3:42
  story.
• 3:42
  And
• 3:42
  number
• 3:43
  one
• 3:43
  is
• 3:43
  like,
• 3:44
  you're
• 3:44
  just
• 3:44
  doing
• 3:45
  this
• 3:45
  now.
• 3:46
  Like,
• 3:46
  oh,
• 3:47
  yeah.
• 3:47
  I
• 3:47
  mean,
• 3:48
  I
• 3:48
  mean,
• 3:48
  like,
• 3:49
  like,
• 3:49
  seriously,
• 3:50
  like,
• 3:50
  that's
• 3:50
  kind
• 3:50
  of
• 3:50
  an
• 3:51
  indictment.
• 3:51
  And
• 3:51
  so
• 3:52
  the
• 3:52
  other
• 3:52
  point
• 3:52
  I
• 3:52
  make
• 3:52
  is
• 3:53
  like,
• 3:53
  I
• 3:54
  don't
• 3:54
  think
• 3:54
  this
• 3:54
  is
• 3:54
  going
• 3:54
  to
• 3:54
  make
• 3:54
  a
• 3:54
  hill
• 3:55
  of
• 3:55
  beans
• 3:55
  bit
• 3:55
  of
• 3:55
  difference
• 3:56
  because
• 3:56
  as
• 3:56
  you
• 3:57
  just
• 3:57
  described
• 3:57
  in
• 3:57
  the.
• 3:58
  Yeah,
• 3:58
  because
• 3:58
  as
• 3:58
  you
• 3:58
  described
• 3:59
  in
• 3:59
  the
• 3:59
  last
• 3:59
  headline,
• 4:00
  the
• 4:00
  world,
• 4:00
  you're
• 4:01
  calling
• 4:01
  time
• 4:01
  and
• 4:01
  death.
• 4:02
  Yeah,
• 4:03
  the
• 4:03
  world
• 4:03
  just
• 4:03
  doesn't
• 4:04
  work
• 4:04
  this
• 4:04
  way
• 4:04
  anymore.
• 4:05
  And
• 4:05
  it
• 4:05
  just
• 4:05
  doesn't.
• 4:06
  And
• 4:07
  direct
• 4:07
  influence,
• 4:07
  first
• 4:08
  of
• 4:08
  all,
• 4:08
  direct
• 4:08
  influencer
• 4:09
  content
• 4:09
  is
• 4:09
  cheaper
• 4:10
  to
• 4:10
  produce
• 4:10
  and
• 4:10
  it's
• 4:11
  more
• 4:11
  readily
• 4:11
  available
• 4:11
  than
• 4:12
  ever
• 4:12
  before.
• 4:13
  And
• 4:13
  so
• 4:13
  then
• 4:13
  it's
• 4:14
  harder
• 4:14
  to
• 4:14
  differentiate
• 4:15
  something
• 4:15
  as
• 4:15
  the
• 4:15
  QVC
• 4:16
  group.
• 4:16
  Like,
• 4:17
  you
• 4:17
  know,
• 4:17
  so,
• 4:18
  you
• 4:18
  know,
• 4:18
  as
• 4:18
  we
• 4:18
  learned
• 4:18
  in
• 4:19
  our
• 4:19
  webinar,
• 4:19
  like
• 4:19
  you
• 4:19
  said
• 4:20
  yesterday
• 4:20
  with
• 4:20
  Cody's
• 4:21
  former
• 4:21
  chief
• 4:21
  digital
• 4:22
  officer,
• 4:23
  video
• 4:23
  is
• 4:23
  going
• 4:23
  to
• 4:23
  be
• 4:23
  the
• 4:24
  primary
• 4:24
  medium
• 4:24
  by
• 4:24
  which
• 4:25
  consumers
• 4:26
  conduct
• 4:27
  commerce.
• 4:27
  I
• 4:28
  just
• 4:28
  don't
• 4:28
  see
• 4:28
  how
• 4:29
  QVC
• 4:29
  continues
• 4:29
  to
• 4:30
  thrive
• 4:30
  in
• 4:30
  that
• 4:30
  age.
• 4:30
  Because
• 4:31
  the
• 4:31
  individual
• 4:32
  content
• 4:32
  creators
• 4:33
  will
• 4:33
  work.
• 4:33
  They're
• 4:34
  going
• 4:34
  to
• 4:34
  work.
• 4:34
  There's
• 4:35
  so
• 4:35
  many
• 4:35
  of
• 4:35
  them
• 4:35
  now
• 4:36
  because
• 4:36
  it's
• 4:37
  so
• 4:37
  easy
• 4:37
  to
• 4:37
  do.
• 4:38
  They're
• 4:38
  going
• 4:39
  to
• 4:39
  work
• 4:39
  to
• 4:39
  keep
• 4:39
  the
• 4:40
  margins
• 4:40
  themselves.
• 4:41
  They
• 4:41
  don't
• 4:42
  need
• 4:42
  QVC
• 4:42
  providing
• 4:43
  the
• 4:43
  production
• 4:44
  studios
• 4:44
  and
• 4:44
  the
• 4:44
  distribution
• 4:45
  and
• 4:45
  the
• 4:45
  pretty
• 4:46
  spokesperson
• 4:46
  people
• 4:47
  anymore.
• 4:47
  The
• 4:47
  brands
• 4:47
  don't
• 4:48
  need
• 4:48
  that
• 4:48
  either.
• 4:48
  They
• 4:48
  can
• 4:49
  just
• 4:49
  go
• 4:49
  directly
• 4:49
  to
• 4:50
  the
• 4:50
  influencers
• 4:51
  that
• 4:51
  matter
• 4:51
  the
• 4:51
  most.
• 4:52
  So,
• 4:52
  like,
• 4:52
  yeah,
• 4:52
  I
• 4:53
  don't
• 4:53
  understand
• 4:54
  what
• 4:54
  Value
• 4:55
  Add
• 4:55
  QVC
• 4:56
  is
• 4:56
  playing
• 4:56
  anymore,
• 4:57
  because
• 4:57
  in
• 4:57
  the
• 4:57
  old
• 4:57
  days,
• 4:57
  yeah,
• 4:58
  they
• 4:58
  had
• 4:58
  this
• 4:58
  fancy
• 4:59
  studio.
• 4:59
  They
• 4:59
  had
• 5:00
  the
• 5:00
  fancy
• 5:00
  show
• 5:00
  person
• 5:01
  with
• 5:01
  the
• 5:01
  nice
• 5:01
  pearly
• 5:02
  white
• 5:02
  teeth
• 5:03
  and
• 5:04
  that
• 5:04
  just.
• 5:04
  You
• 5:05
  don't
• 5:05
  need
• 5:05
  that
• 5:05
  anymore.
• 5:06
  It's
• 5:06
  gone.
• 5:06
  So
• 5:06
  I'm,
• 5:07
  I'm
• 5:08
  so
• 5:08
  negative
• 5:09
  on
• 5:09
  this
• 5:09
  story,
• 5:09
  man.
• 5:10
  Like
• 5:10
  this.
• 5:10
  This
• 5:11
  is
• 5:11
  like
• 5:11
  glass,
• 5:11
  Chris.
• 5:12
  Glass.
• 5:12
  Half
• 5:12
  Empty
• 5:13
  Day.
• 5:13
  I
• 5:14
  think.
• 5:14
  Yeah,
• 5:14
  I
• 5:14
  think
• 5:15
  you're
• 5:15
  raising
• 5:15
  some.
• 5:16
  You're
• 5:16
  definitely
• 5:16
  raising
• 5:17
  some
• 5:17
  important.
• 5:17
  There's
• 5:17
  some
• 5:18
  good
• 5:18
  points
• 5:18
  there,
• 5:18
  right,
• 5:19
  Ann?
• 5:19
  I.
• 5:19
  For
• 5:20
  sure.
• 5:20
  I.
• 5:20
  I
• 5:20
  just.
• 5:21
  I'm
• 5:21
  not
• 5:21
  ready
• 5:22
  to
• 5:22
  call
• 5:22
  time
• 5:22
  of
• 5:22
  death
• 5:23
  yet
• 5:23
  on
• 5:23
  them.
• 5:23
  I
• 5:24
  still
• 5:24
  think
• 5:24
  that
• 5:24
  they
• 5:24
  have.
• 5:25
  They
• 5:26
  have
• 5:26
  this.
• 5:26
  The
• 5:27
  knowledge
• 5:27
  and
• 5:27
  the
• 5:27
  know
• 5:28
  how.
• 5:28
  Is
• 5:28
  this
• 5:28
  a
• 5:28
  little
• 5:29
  late?
• 5:29
  Yes,
• 5:30
  definitely.
• 5:31
  But
• 5:31
  I.
• 5:31
  I
• 5:32
  still
• 5:32
  think
• 5:32
  that
• 5:32
  there's
• 5:33
  a
• 5:33
  venue.
• 5:33
  Yes,
• 5:34
  there's.
• 5:34
  There's
• 5:34
  a
• 5:34
  lot
• 5:35
  of
• 5:35
  investment
• 5:35
  in
• 5:35
  UGC
• 5:36
  and
• 5:37
  there's
• 5:37
  a
• 5:37
  lot
• 5:37
  of
• 5:37
  investment
• 5:38
  in
• 5:38
  individual
• 5:39
  creators.
• 5:39
  But.
• 5:39
  But
• 5:40
  I
• 5:40
  still
• 5:40
  think
• 5:40
  that
• 5:40
  there's
• 5:41
  some
• 5:41
  value
• 5:42
  that
• 5:43
  can
• 5:43
  be
• 5:43
  driven
• 5:44
  from,
• 5:44
  you
• 5:44
  know,
• 5:45
  having
• 5:45
  somebody
• 5:46
  that
• 5:46
  can.
• 5:46
  That
• 5:47
  has
• 5:47
  already
• 5:47
  has
• 5:47
  a
• 5:48
  platform
• 5:48
  and
• 5:48
  a
• 5:48
  dedicated
• 5:49
  base
• 5:49
  of
• 5:49
  consumers
• 5:50
  who
• 5:50
  are
• 5:50
  used
• 5:51
  to
• 5:51
  buying
• 5:52
  from
• 5:52
  this
• 5:52
  platform.
• 5:52
  They
• 5:53
  just
• 5:53
  need
• 5:53
  to
• 5:53
  move
• 5:53
  it
• 5:53
  to
• 5:53
  a
• 5:54
  new.
• 5:55
  To
• 5:55
  a
• 5:55
  new
• 5:55
  place,
• 5:56
  to
• 5:56
  Facebook,
• 5:57
  to
• 5:57
  Instagram
• 5:57
  or
• 5:58
  whatever
• 5:58
  it
• 5:58
  might
• 5:58
  be.
• 5:58
  But
• 5:59
  it'll
• 5:59
  be
• 5:59
  a
• 5:59
  fun
• 5:59
  one
• 6:00
  to
• 6:00
  watch.
• 6:01
  Yeah.
• 6:01
  That's
• 6:01
  the
• 6:01
  interesting
• 6:01
  thing
• 6:02
  for
• 6:02
  me,
• 6:02
  though,
• 6:02
  like,
• 6:02
  even
• 6:02
  in
• 6:02
  our
• 6:03
  business,
• 6:03
  I
• 6:03
  think
• 6:03
  the
• 6:03
  power
• 6:04
  is
• 6:04
  in
• 6:04
  the
• 6:04
  individual
• 6:05
  creator
• 6:06
  versus
• 6:06
  conglomerations
• 6:08
  like
• 6:08
  this.
• 6:08
  And
• 6:08
  that's
• 6:08
  where
• 6:08
  we're
• 6:09
  going
• 6:09
  to
• 6:09
  see
• 6:09
  more
• 6:10
  individual
• 6:10
  creators
• 6:11
  get
• 6:11
  more
• 6:11
  powerful
• 6:12
  and
• 6:12
  extend
• 6:13
  their
• 6:13
  reach
• 6:14
  too.
• 6:14
  So
• 6:14
  I
• 6:14
  don't
• 6:15
  know.
• 6:15
  But
• 6:15
  unfortunately,
• 6:16
  Anne,
• 6:16
  I
• 6:17
  think
• 6:17
  we've
• 6:17
  got
• 6:17
  a
• 6:17
  story
• 6:17
  here
• 6:18
  at
• 6:18
  the
• 6:18
  end
• 6:18
  that's
• 6:18
  going
• 6:18
  to
• 6:18
  perk
• 6:19
  me
• 6:19
  up
• 6:19
  and
• 6:19
  get
• 6:19
  me
• 6:19
  a
• 6:19
  little
• 6:19
  glass
• 6:20
  house.
• 6:20
  Oh,
• 6:20
  my
• 6:20
  God.
• 6:21
  All
• 6:21
  right.