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What We Learned at the 2026 Meta Summit
We just got back from the 2026 Meta Performance Marketing Summit, and the biggest takeaway wasn't a single feature or tool. It was the realization that the brands growing the fastest right now are operating in two completely different worlds at the same time.
Luke Austin breaks down everything we saw, heard, and learned at this year's summit. From Meta's push to make conversion lift studies the backbone of a broader measurement discipline, to the explosive growth of TikTok shops and the creator-led strategies that are reshaping how brands think about growth entirely.
In this episode:
What…
The skinny
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