135. Stop Slapping Your Ugly Logo on Everything | Neal Glatt & Cassidy Gutter
🎁 What if the cheapest way to grow was a thoughtful package nobody saw coming?
Ezra welcomes back Neal Glatt and his Director of Client Success, Cassidy Gutter, to break down how radical generosity became their entire growth engine. They cover why the logo never goes on the gift, the deceptively simple form that fuels every send, the timing rule that keeps it from feeling like a bribe, and how all of it makes clients almost impossible to lose.
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