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Notre Dame’s $20M Jersey Deal Shakes College Sports | Notre Dame Fighting Irish Football News
Notre Dame just locked in a jaw-dropping six-year jersey patch deal with SoFi, bringing in $18-20 million annually—possibly the biggest in college sports history. It comes hot on the heels of Ohio State’s $17M/year pact with JPMorgan Chase, signaling a rush among elite programs to cash in before the NCAA’s official 2026 rollout. While some, like Chris “Mad Dog” Russo, blast the move as selling out tradition, the trend is already spreading across conferences. College athletics is entering a new era where jersey sponsorships are becoming a major revenue engine—and the race is just getting…
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