Latest / Without the Bank Podcast
Gross Income Is a Lie — Here's What to Ask Instead (Ep. 267)
Gross income is a sales pitch. Net income is the truth. Here are the questions you need to ask.
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Everybody's talking about how much money you CAN make. Nobody's talking about how much you actually KEEP. Let's fix that. In this solo episode, Mary Jo breaks down the gross vs. net income trap that catches new and experienced business buyers alike. Using real-world examples — tote rental businesses, car washes, Jiffy Lube franchises, and Airbnb — she walks through the questions you MUST ask before you fall in love with…
The skinny
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