Latest / King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights / From Fear to Financial Freedom: Profit Strategies & Mindset Mastery w/ Kevin Barnicle
Transcript
- 0:00You know, I, but I was scared to do it.
- 0:02I was afraid, you know, I never run a full time company.
- 0:06I had two kids, I had a mortgage.
- 0:08The bills kept coming in and, and, but I, I'd met with a buddy
- 0:12of mine or wasn't a friend of mine at the time, but he also
- 0:15owned the company and he was kind of similar position.
- 0:17And I met with him a number of times and meeting with him gave
- 0:20me a lot of confidence too. There was different exercises
- 0:23that I did like getting over fear, you know, doing a business
- 0:27plan. There were a tonne of things,
- 0:30you know, not only it's fine to have confidence, but then you
- 0:32also had to have data and you have to be able to back it up.
- 0:35So I, I went through a number of exercises to kind of get me to,
- 0:39to have the confidence to do it. And that was like a 678 month
- 0:42process. I wrote a book called the
- 0:44blueprint, how I kind of figured all this stuff out.
- 0:46And in it I talked about this is exactly what I did.
- 0:49I met with other entrepreneurs, I did a business plan, I did a
- 0:52fear it studying exercise. I did all these things and so
- 0:56that gave me the confidence. Before we dive back into today's
- 0:59conversation, I want to share something important.
- 1:01This episode includes a pay partnership with Better Help, a
- 1:03platform designed to make starting therapy easier.
- 1:05I know from my own journey as a leader and entrepreneur that
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- 1:58James, that's betterhub.com/kingjames to get
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- 2:03Once again, this is a paid partnership with better help and
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- 2:07If you've been thinking about it, sometimes the best
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- 2:17Welcome to The Kingdom's podcast, where we share the
- 2:20stories of extraordinary people and dissect hot, relevant topics
- 2:24that shape our world. From visionary leaders to
- 2:26trailblazing creatives, we uncover the mindset, strategy,
- 2:30and grit behind greatness. Whether it's business, culture,
- 2:33or personal growth, we ask the real questions.
- 2:36This isn't just conversation, it's transformation.
- 2:39The Kingdom's podcast, Your next breakthrough starts here.
- 2:43Music licencing reimagined your life.
- 2:48Ladies and gentlemen, you'll once again welcome to the King
- 2:52James podcast and today I've got will be fighting out of Chicago,
- 2:58IL Macwortham, Kevin. Barnacle, that's an amazing
- 3:06intro. I feel like this is like the
- 3:08Chicago Bulls intro or something.
- 3:10I love it. Whoa, Chicago Bulls.
- 3:13That's the basketball team. Yes.
- 3:16How how you guys did in the NBA? This year we're not so great.
- 3:20I'm a season ticket holder a long time.
- 3:23We used to be doing great in the 90s with Michael Jordan.
- 3:25You might be familiar with but. Yeah, Michael.
- 3:28Jordan recently. Recently, not so.
- 3:30Great. Hopefully.
- 3:31We'll turn it around, yeah. Hopefully, hopefully and let me
- 3:36see. I've not really been following
- 3:38the NBA somewhat lately, but the last time I checked, you know
- 3:44the box. Yeah.
- 3:45Milwaukee boxer won the on the tournament.
- 3:48Yeah. Of course.
- 3:49That's because there's a Nigerian on that team.
- 3:53Yeah. Yeah, it is.
- 3:54Yeah, it is. It's a combo, yeah.
- 3:56Yeah. Oh, wow.
- 3:59So you see, your son is a good son.
- 4:00That's, that's the, that's the reason why he likes you.
- 4:03Yeah. And if your son loves Yanis,
- 4:05he's going to like me. So you need, you need to get
- 4:09yourself to watch this podcast. I will for sure.
- 4:12I always put him on the car and, you know, he could care less
- 4:14about listening, but I'll make him listen to it, yeah.
- 4:17OK, OK. And of course, you know I
- 4:19prepared your introduction, so please sit back and let me give
- 4:23you your flowers. So ladies and gentlemen, today I
- 4:26am joined by a remarkable guest, Kevin Barnacle.
- 4:30Kevin is a tech entrepreneur, author and founder of Control
- 4:35Legal technology company. He builds from scratch without
- 4:39high experience, scaled into one of the fastest growing companies
- 4:43in the US, and eventually sold not once but twice for millions
- 4:48to Epic, a global tech giant. He's also an Amazon best selling
- 4:53author of The Blueprint, starting a successful business
- 4:57and currently exploring passions in publishing and film
- 5:01production. From learning leadership on the
- 5:03job to mastering financial literacy, give a team into
- 5:08subscription modules and practising mindset mastery
- 5:11through meditation and therapy, Kevin's story easily even proves
- 5:15that you don't need all the answers to start, but you do
- 5:19need the right mindset to feel strong.
- 5:21Kevin, welcome to the show. Yeah, you, you're welcome.
- 5:31That of course, you know, you're always welcome.
- 5:32It's interesting, you know, reading through your
- 5:35introduction, right? You actually stand for
- 5:38everything that The Kingdom's podcast stands for.
- 5:40And when you look at The Kingdom's broadcast on or
- 5:42Spotify or Apple podcast, what do you see as the subtitle of a
- 5:47podcast? It's about growth mindset,
- 5:50leadership and business insights.
- 5:52And if that were to be a person? Thank you.
- 5:56Yeah, I definitely. I read, Yeah, I read the
- 6:01description of the podcast. I'm like that.
- 6:03That's exactly what I'm all about as well.
- 6:05So that is exactly. So tell me, tell, tell me.
- 6:08I've like, done a good job, you know, curated.
- 6:12Yeah, you did phenomenal. Good job.
- 6:16The King. The king of insurance.
- 6:21You know, it's, it's interesting how life just plays out.
- 6:27When I started, there's some guy in your neck of the woods who
- 6:30was telling me you need to create a niche.
- 6:33You just a generalist, blah, blah, blah.
- 6:35You cannot make it to the top, you know, without creating a
- 6:39niche. I'm like, I will discover what
- 6:41this is about. Don't worry.
- 6:42And you know, when I be discovered it right, I knew, you
- 6:45know, when I started, it was about sharing the stories of
- 6:50ordinary people doing extraordinary things.
- 6:53And, you know, some people liked it and, you know, some people
- 6:57were like, Nah, I don't like the idea of being painted as an
- 6:59ordinary person who's spinning around.
- 7:06We will spin it around. And, you know, over time, I've
- 7:09got to discover that what really do I care about?
- 7:11What really do I care about of growth mindset, leadership and
- 7:16of course, you know, with my pieces and find this background
- 7:19of pieces and sites and you know, I started to, you know,
- 7:22find big minds like yourself from around the world to speak
- 7:27to these topics. And I only say something.
- 7:30I have only two goals to achieve with this broadcast.
- 7:34And those two goals are to educate and to motivate.
- 7:38If I do that, my job is done. I don't like to stress myself.
- 7:42Yeah, I love that. I love that you said that too.
- 7:45And the kind of the pivot of the podcast, and it's something I
- 7:48actually talk about in my book too, is like running the
- 7:51business is hard, right? You're running the business and
- 7:54you've got to do something that not only provides value for
- 7:57listeners, you're getting good feedback there.
- 7:59Also something that you're passionate about and that you're
- 8:02interested in because it is hard running the business and you've
- 8:06got to have that. You've got to have that base of
- 8:09being passionate about it to want to push through all the
- 8:13obstacles because there are a tonne of obstacles.
- 8:15So you know, the fact that you're doing something, you're
- 8:18getting, you're getting up and talking to folks about the same
- 8:21topics that you're passionate about, that they're passionate
- 8:23about. That's how you persevere through
- 8:25the hard time. So good for you.
- 8:27Absolutely. Thank you very much.
- 8:29And of course, you know, at the risk of sounding like a broken
- 8:31record, there's something that I always say that an attitude of
- 8:34gratitude is good attitude. I'm grateful to you to have you
- 8:38on the forecast today. And I always say that anytime a
- 8:42person shares their time with you, they share their life with
- 8:45you. But press the SI unit for
- 8:47measuring life as time. So I'm really grateful for your
- 8:50time. I do not take it for granted at
- 8:52all. Yeah, same, same with you.
- 8:54Thanks for having me and thank you for.
- 8:58It's good having great minds like you.
- 8:59Think about it like 30 years ago. 30 years ago, these kind of
- 9:04things were not possible. I'm grateful for for technology
- 9:08and AI, you know, making these kind of interactions possible.
- 9:11Tapping into the video, I'm not I see myself as not very young.
- 9:16I'm not very old. I'm just like the sweet sport
- 9:19after the three years old millennial growing up, I used to
- 9:23read, you know, my dad had, you know, this really massive
- 9:25library and I was introduced to philosophy and psychology very
- 9:31early in life, reading the works of, you know, great minds like
- 9:35Aristotle, Socrates, even contemporary philosophers like
- 9:40Bertrin Grossel, Winston Churchill.
- 9:44A lot of people don't realise that Winston Churchill actually
- 9:46won a Nobel Prize for literature, like indeed, veteran
- 9:49Wassell as well. I read their books and I used to
- 9:53wish how I wish I could, you know, have a verbal discussion,
- 9:59you know, some of these great minds.
- 10:00Yeah. And I think I was born at the
- 10:05right time to grow up at the right time to do this.
- 10:09Yeah. Right.
- 10:10Yeah, because back then you wouldn't have been able to talk
- 10:12to them, right? They're very unlikely.
- 10:14Yeah. Cool.
- 10:16So I'm privileged, you know, to be able to speak with the great
- 10:20minds, you know, like yourself across the world.
- 10:22But you know, talking about business, you actually builds
- 10:26control without any prior text that of experience.
- 10:30What gave you that courage to to take that leap?
- 10:32You know, it's a constant leap into entrepreneurship.
- 10:36Yeah. You know, I was, my whole
- 10:37background was in sales and there's probably no more
- 10:42entrepreneurship type of job in corporate America than being in
- 10:45sales. You really, there's a lot of
- 10:47things that are on you. You got to wake up and you know,
- 10:50at least the roles that I was in go find opportunities anyway.
- 10:53So I learned, I felt like I learned a lot about business
- 10:56being in sales from finding customers, keeping customers,
- 11:00building a business, making it profitable, all those type of
- 11:02things. And I was the number one sales
- 11:05guy at this company and, and we were selling software to to
- 11:08lawyers for them to help them deal with lawsuits and
- 11:12investigations. So they there be a lawsuit they
- 11:14had to go through, look through a bunch of emails and we would
- 11:17sell them the tool and then they wouldn't have a lawsuit for a
- 11:19couple months and all of a sudden they would have a lawsuit
- 11:22and they would forget how to use the tool.
- 11:24They'll call me as the sales guy saying I need help, I need help.
- 11:27And I wasn't really supposed to be helping them with the tool.
- 11:29That was for another team, but I would kind of give them some
- 11:31advice or get people to help them.
- 11:33And this happening over and over and over and over.
- 11:35ANYWAYS, so I knew there was a market opportunity, right?
- 11:37So that's what I would say to any entrepreneurs like start
- 11:40with what is the market opportunity and make sure that
- 11:42people actually care about what you're doing.
- 11:45I knew that they care because they kept coming to me and I was
- 11:49trying to find companies out there that could help them and
- 11:52there was really none or they were doing a bad job.
- 11:54So I was always very entrepreneurial, you know,
- 11:57minded. I always want to run my own
- 11:59company, but I was just about your age.
- 12:02I had two young kids. I was married.
- 12:03My wife didn't work at, you know, I was, it was a high
- 12:05paying job and but I felt like, man, there's someone has got to
- 12:09do this business and it, there's no one better to do with me.
- 12:12And that the confidence I had was, I've always been a kind of
- 12:15a confident person because I know I, I work hard, I try hard,
- 12:19I care a lot. So, you know, I, but I was
- 12:23scared to do it. I was afraid, you know, I never
- 12:26run a full time company. I had two kids, I had a
- 12:29mortgage. The bills kept coming in.
- 12:31And, and, but I, I'd met with a buddy of mine or wasn't a friend
- 12:36of mine at the time, but he also owned the company and he was
- 12:38kind of similar position. And I met with him a number of
- 12:41times and meeting with him gave me a lot of confidence too.
- 12:44There was different exercises that I did like getting over
- 12:48fear, you know, doing a business plan.
- 12:50There were a tonne of things, you know, not only it's fine to
- 12:53have confidence, but then you also had to have data and you
- 12:56have to be able to back it up. So I, I went through a number of
- 12:59exercises to kind of get me to, to have the confidence to do it.
- 13:02And that was like a six, 7 eighth month process.
- 13:05I wrote a book called the Blueprint, how I kind of figured
- 13:07all this stuff out. And in it I talked about this is
- 13:10exactly what I did. I met with other entrepreneurs.
- 13:13I did a business plan, I did a fear it, studying, exercise.
- 13:16I did all these things. And so that gave me the
- 13:19confidence. I was still afraid to do it, but
- 13:21I did it, you know, and the courage.
- 13:23And then the minute I did it, I knew it was the right decision.
- 13:27Wow, the right decision. You know, talking about you
- 13:31having that relationship with your friend reminds me of what
- 13:34the Bible sees as ion sharpened ions too.
- 13:36Shot by Chaplin, the continent of fighting brethren.
- 13:41You know, it's very important to what I say, associate and
- 13:47fraternise with people of like minds and like goals, like
- 13:51directions in life. And of course, you know, to our
- 13:53audience, I hope you're picking up on this, right?
- 13:57So I remember when I was going to start the podcast, there are
- 14:03people who did not understand the dream.
- 14:06And you know what they there's? There's always gonna be funnier,
- 14:10though. Yeah, that.
- 14:11Always does discourage me because like, oh your finance
- 14:14guy? What's the finance guy looking
- 14:16for in the world? Media.
- 14:18Yeah. Let's have a conversation today
- 14:21with global top 2.5% today and you know.
- 14:28You know, yeah, it's all Congrats.
- 14:29Yeah, that's great. Now there's always people, you
- 14:32know, there's there's always doubters, there's always haters.
- 14:36You know, I don't know how many people told me I was crazy.
- 14:39You know, they're like, you're making all this money.
- 14:41You're we've got a pretty easy job.
- 14:42Wouldn't you don't start your own company.
- 14:45I thought about starting my own company.
- 14:47I never do it. They were, this is things that
- 14:48they were saying to me. I don't so many people and I was
- 14:51like, they don't know. They don't know what's going on
- 14:54in my brain. They don't know what I'm capable
- 14:56of. I'm not going to listen to them.
- 14:57And and it's also like one of the better pieces of advice that
- 15:00I think I've just cultivated in my own mind is don't ever take
- 15:04the advice of someone who hasn't done what you're doing right.
- 15:07I can't guarantee those people at a podcast, right?
- 15:11None of those people in a pocket.
- 15:12Like what? Why would I care about your
- 15:13opinion? Yeah, and yeah, you're right.
- 15:17You're what I'd like to see. I'd like to tell people that the
- 15:20best part of your opinion is the fact that your opinion does not
- 15:22count. That is the best part of your
- 15:24opinion. I like that, no.
- 15:26That's good, right? It, it's crazy.
- 15:29You know what? You just reminded me of
- 15:31something. I saw something on LinkedIn
- 15:34yesterday and it sort of baffled me.
- 15:38I think this person is an XC suite executive and they must
- 15:44probably be in there in their 50s or 60s.
- 15:46And this guy dropped a post that he's been job hunting for the
- 15:52past nine months and that, oh, he, he's done really, really
- 15:57high profile, you know, jobs, high profile organisations,
- 16:00international organisations, being it being called CEO and,
- 16:05you know, for certain organisations.
- 16:07And, you know, he's unhappy he's unable to get a job for the past
- 16:14nine months. And my head, I'm like, what
- 16:17happened to entrepreneurship? Why are certain people so
- 16:21conditioned in their minds that you have to be on the bygone
- 16:28that was greeted by another person?
- 16:31Right, right. Yeah.
- 16:32Why? Don't you create something for
- 16:33yourself with so much experience and expertise?
- 16:37Yeah, You know, I, I don't know, I think probably a lot of it is
- 16:40how you're raised, you know, and I mean, education's a big part
- 16:47of it. I think most people are told get
- 16:50a good education, get a good job, go on to management, try to
- 16:55move up the corporate ladder. And I had no interest in doing
- 16:58any of that. Like I saw those people that
- 17:01were 50 and 60 and had worked their asses off for these
- 17:05companies and then all of a sudden they're gone and they
- 17:08can't get another job right or whatever.
- 17:10And I remember thinking, I do not want to be that person.
- 17:14I don't want to be that person who's 5560, you know, maybe 10
- 17:20years away from retirement, can't get another job or
- 17:22whatever. I had no interest in doing that.
- 17:24And then it was a matter of, OK, how, how do I make it happen?
- 17:29And so when I saw that market opportunity, I took it.
- 17:31But I think you know, you're either working on your dream or
- 17:34you're you're working to help someone else achieve their
- 17:37dream. Right.
- 17:39For me, I was like, I know how it our work.
- 17:41I know how talented I I was and AM and the things that I'm good
- 17:45at. I'm not great at everything, but
- 17:46some things I'm very good at. And I was like, I rather, you
- 17:49know, see the rewards of that. I don't mean you were talking
- 17:51about reaping. You reap what you sow I'd rather
- 17:55reap those rewards that I've sowed and not someone else reap
- 17:58those rewards. And there's a trade off to that.
- 18:00Of course, it's hard, you know, there's a lot of challenges of
- 18:04running a company, but it's absolutely worth it.
- 18:06And it's really comes down to knowing yourself and your own
- 18:09personality, right? That some people, they want a
- 18:12place to be, go somewhere and be told what to do every day.
- 18:15And there's nothing wrong with that.
- 18:17That's not me, it's not you. But there are people like that.
- 18:21I think they're crazy personally, but hey, to each
- 18:24their own. And I don't know how they were
- 18:26raised. I don't know anything about
- 18:28them. And and that's also like why I
- 18:30don't take people's opinions like you were talking about,
- 18:32like they don't know me. I don't know them, they don't
- 18:35know me. You go, do you?
- 18:36I'm not going to worry about you.
- 18:37But yeah, I think it's a lot of it's conditioning, a lot of it's
- 18:42people being told that's the safe route and they believe it.
- 18:45And for me, it just, I don't know.
- 18:47I've always been kind of rebellious and contrarian, but I
- 18:50had no interest in doing that. The interesting part is that
- 18:55they also think you're crazy. So yeah, right is crazy.
- 19:00Yeah, well, I think we're all crazy, everyone.
- 19:03We're just now we're human beings.
- 19:05We're just totally flawed running around.
- 19:08We're all trying to figure it out.
- 19:09And you're on this, you know, plan it for such a short period
- 19:12of time. It's like, why not go after your
- 19:15dreams? Why not see what you're capable
- 19:17of? You know, it's like I talk about
- 19:19my book. There's the whole Maslow
- 19:20hierarchy of needs right in the top of the pyramid.
- 19:23It's self actualization. Like it's innate us to want to
- 19:28know what we can actually achieve.
- 19:30If you're at a corporate America, you don't know that
- 19:32you're not going to get every opportunity you want to be.
- 19:35There's only one person is going to be the CEO who's going to be
- 19:38at the top of that pyramid. And you know, you a lot of times
- 19:41you don't know what you're capable of when you're when
- 19:44you're an entrepreneur, you find out what you're capable.
- 19:46Of real quick you. Know, like all of a sudden, you
- 19:53know, you thought a podcast two years ago, now you're in the top
- 19:563%, right? So you're finding out.
- 19:59You're finding out. You find it out like and I like
- 20:02that song. If you are what you see you are.
- 20:06Yeah, yeah, yeah. Like I love that song.
- 20:09Like if you are what you say you are, Yeah.
- 20:13That that. Yeah.
- 20:15Entrepreneurship is Oh yeah, prove.
- 20:17It that's yeah, prove it. Because Oh yeah, prove a job
- 20:20there is. Because the market, the market
- 20:22speaks man, you know the market always wins.
- 20:26Yeah. And of course, speaking to what
- 20:28you say about the market speaks I when I advise people,
- 20:31especially upcoming entrepreneurs like myself, I
- 20:36tell them you don't sell what you want to sell, you sell what
- 20:39the market wants to buy. It's simple.
- 20:41Market forces demand and supply, right?
- 20:45I've been sales my whole my whole career.
- 20:47You I never sold anyone anything.
- 20:49You know, I always understood what they were trying to
- 20:53accomplish and then figure out whatever I could do to help
- 20:56them, you know, whatever products I had, whatever
- 20:58services I had. But you're not going to like if
- 21:00someone doesn't want, you know, a Droid phone over an iPhone,
- 21:04you're not going to convince them or it's very unlikely or
- 21:07it's not worth the effort. It's better to understand that
- 21:11person, their situation and and then try position whatever you
- 21:15have to help them that that's all sales is and and same with
- 21:19the market, right? You're either increasing
- 21:21pleasure or you're decreasing pain.
- 21:23That's what every product is. It really is.
- 21:25It's that simple. So go find people's pains and
- 21:28decrease them and in problems and solve them, and you'll find
- 21:32what they like doing and enhance that experience and you'll still
- 21:36sell. Yeah, exactly.
- 21:38You know, you need to speak to people's pain points, right?
- 21:41And somehow lengths in economics, you know, from first
- 21:45degree this money is a store value.
- 21:49And if money is a store value, it means people will give it to
- 21:53people who offer them perceived value.
- 21:58Yeah. So as long as you master the art
- 22:03of creating value, you will definitely get money.
- 22:07And you know, people don't like to be sold to.
- 22:10People like to buy to meet their needs 100.
- 22:14Percent. Right.
- 22:16So if you are telling somebody what they don't want or they
- 22:19don't need, they sticky like why, why are you pushing it?
- 22:23You're you're pushing your lock. Yeah.
- 22:26No, that's exactly right. That's it.
- 22:28That probably is, yeah. But you know, you actually build
- 22:32control like without, you know, the whole experience in tech,
- 22:40right? And leadership actually, you
- 22:45know, comes or would I say improves over time with
- 22:49experience, right? And of course you, you never had
- 22:52managed anyone before finding that company.
- 22:55So what were like some of the hottest leadership?
- 22:58Yeah, you know, I think. Since you learned, you know,
- 23:01yeah, you know, trial and error. Yeah, yeah, a lot of trial and
- 23:05error for sure. I mean, a lot of it in the
- 23:06beginning was, you know, I'd never manage anyone.
- 23:09We grew really fast. I had 10 employees by the end of
- 23:11year 1. And I don't know, because I
- 23:15didn't have a lot of experience managing people.
- 23:17I just always thought people were like me and I worked a lot.
- 23:21I was hard. I was hard.
- 23:24Yeah, I, I was a hard worker. I took things very serious.
- 23:27I had attention to detail. And I remember a couple people
- 23:31that came in early and they were not like that.
- 23:33And I would bark at them. I'd be like, what are you doing?
- 23:35Yeah, blah, blah, blah, blah. You got to do this, that and
- 23:37whatever. And I'm like.
- 23:39And then I remember meeting with my mentor and I was like, you
- 23:42know, I feel like I don't even want to hire people because I
- 23:44can just do it better. And he was like, of course you
- 23:47can do it better. But and you're going to care
- 23:49more about your business, but you have to figure out the stuff
- 23:50that you're not any good at and then outsource it to those folks
- 23:54and then let them be, let them figure out they're not going to
- 23:56be like you. And that's OK because there's
- 23:58probably a lot of things you were not good at either.
- 23:59So I think the biggest thing was trying to hire for need and
- 24:07realised that I had to give them autonomy and that's what I
- 24:11wanted to write. I the the best bosses I ever had
- 24:13were kind of let me do my own thing.
- 24:15But I think it was the, the, the error in the beginning was
- 24:18trying to fit them to do things like I did things versus how
- 24:22they did things. And then how I got better at it
- 24:25was just, you know, a finding really good talent that helps
- 24:28because then I don't worry about telling them what to do because
- 24:30they already know what to do. So I always kind of found a plus
- 24:34talent paid them well versus trying to coach up people.
- 24:37I was found people experience. That was something that worked
- 24:40for me. And, you know, just really
- 24:42trying to see it from their perspective, you know, not being
- 24:44so reactive, trying to listen more instead of talking.
- 24:48That was a lot of the things I learned with with folks and and
- 24:51giving them space and, you know, giving them opportunity.
- 24:54So that those are the big things is just, you know, not forcing
- 24:57them to do things the way I wanted them done.
- 24:59Let them figure it out on their own, but measure the results
- 25:02more than the process. I love the way you talk about
- 25:06hiring A+ talent, but there's something that I like to say,
- 25:12and I think I said this on the podcast before, it's gonna have
- 25:17talent, right? But hard work beats talent when
- 25:23talent does not work hard. 100% and.
- 25:25I have a problem with when I say, coping with or trying to
- 25:31teach people the right attitude. I don't know, I'm a young
- 25:36entrepreneur myself, right? But I think it's quite difficult
- 25:41or maybe almost impossible teaching people the right
- 25:44attitude, right? Because how do you teach a
- 25:48person to be hungry? How do you teach a person to be
- 25:52determined? How do you teach a person to be
- 25:55ambitious? How do you teach a person to go
- 25:58above and beyond, right? You can give a person a task,
- 26:02right? Give them a deadline and they
- 26:04might come to you and just to trust enough, right?
- 26:08How do you teach them the fact that you need to consciously,
- 26:14actively find ways to become more efficient at whatever it is
- 26:18that you do? How do you teach them that you
- 26:22have to be innovative, right? And, you know, keep up with
- 26:30current trends, right? And of course, you know, in the
- 26:32tech industry, you can attest this.
- 26:34Sometimes you you're working on a particular research and
- 26:37another company has done that research and has put that
- 26:40product in the market. And whatever you're working on
- 26:43becomes sort of obsolete. And you need to probably have an
- 26:46add on to that service or that product line in order to make it
- 26:49relevant, right? How do you teach people
- 26:52attitude? For me, yeah, I think I struggle
- 26:56with that, but I'd like to. Yeah, I don't.
- 26:59I don't know that you do. I mean, I think you struggle
- 27:01with it because I don't know that you do.
- 27:03I think it's more about finding people that already have it and
- 27:07that is in your interview process.
- 27:08You know, I mean, we used to have a saying that if we have to
- 27:12manage you, we're going to manage you out of the
- 27:14organisation, meaning you want to find leaders, right?
- 27:18You want to find people with that hunger, you want to find
- 27:21people with that determination and that grid.
- 27:23And I don't know that is something that you can teach
- 27:25them you they can observe someone doing it.
- 27:29But when you're in a company, especially like ours is a, you
- 27:31know, fast growing tech company, we didn't have a lot of time to
- 27:35be teaching people. We, we needed people that
- 27:37already knew and bring them in and then give them opportunity.
- 27:42But I've, I'll tell you one thing that just made me think of
- 27:44that is, you know, I, the company that I was from EMC and
- 27:49I know a lot of companies and, and the tech space do this is
- 27:52they would look and I did one of your other guests talk about
- 27:55this the the Flickr guy or clicker, Sorry, I can't remember
- 27:59the name of his company. Sun Tepper a tiker.
- 28:01Yeah, yeah. But he thought about this.
- 28:03But it's about athletes, you know, finding athletes and a lot
- 28:07of athletes and have a lot of those attributes already.
- 28:10So like one of my first questions, when I was being
- 28:12recruited to go work for this company called EMC, they were
- 28:14like, what high school sports did you play?
- 28:16I was like, I was not expecting that.
- 28:18You know, I was like, huh. And and I did play high school
- 28:22sports. So I talked about that.
- 28:24And but it's because those people that played those sports,
- 28:28they usually are hungry, they are competitive, they have a lot
- 28:33of that attitude, you know, properties that you want, right.
- 28:38And those things get, do get instilled as a kid through
- 28:42sports. So it is kind of a little bit of
- 28:44a hack to say, do you have some of these things?
- 28:47Not everyone probably played sports has those things.
- 28:50But I talked about it in my book.
- 28:52I would ask, how competitive are you?
- 28:54That was one of my favourite question.
- 28:57And if they would smile before they even were saying anything,
- 29:00I knew I was going to hire them because they're like, Oh yeah.
- 29:07So are you going to hire me now? Because I was smiling when
- 29:10you're saying that. Now, but like some people like
- 29:14get scared. They're like, oh.
- 29:15Shit, how do I? Start writing for my language.
- 29:17But Oh no, how do I answer this versus if they are competitive,
- 29:21they're like, all right, let's go, you know, and, and most
- 29:25people are competitive, obviously at least anyone's
- 29:28achieved anything in their life. But that that was a good hack to
- 29:32finding those that are already like have that attitude versus,
- 29:35like you said, teaching them. I don't know how you teach them.
- 29:37I mean, I would tell them to go read a bunch of books that
- 29:40helped me along my way. And you know, there's a bunch of
- 29:43podcasts are things you can do, but you've got to, you know, I,
- 29:47I'm not going to hire someone that I have to teach attitude.
- 29:49They better have it. And you know, the sad part is
- 29:54this right before I get to the sad part, I've tried that
- 29:59approach, you know, even that certain book, certain materials,
- 30:03okay, go read this or read that. They don't add really anything.
- 30:06Wait. Yeah.
- 30:08No, no, totally. It's like you wish your tag.
- 30:12Yeah, no, unless, no, it's kind of funny because I, I actually
- 30:17forced my my new employees to read one book.
- 30:19There was one book I forced them to read and I just did it with
- 30:22my daughter too. And she was like, I don't, you
- 30:25know, she's going to college. She didn't really want to read
- 30:27this book. I'm like, well, if you don't
- 30:29read it, I'm not paying for tuition, so you better read the
- 30:32damn book. But it is, you know, it's
- 30:35whatever. It's how to win friends and
- 30:36influence people. It's my favourite book and and
- 30:39that. Was a great that was the first
- 30:41book I bought with my own money. Really.
- 30:47Oh yeah, Dale Carnegie. That's my favourite book of all
- 30:49time. And the art of public speaking,
- 30:51Yeah. Yeah, I have both of those.
- 30:53I actually have like I can pull it up at some point.
- 30:56It's over there, but I've got like a fourth edition copy of
- 30:59that book like from the sitting on my desk right over there.
- 31:03But I love that book. And but anyways, that is a when
- 31:06you own your own company, you can force them to do some
- 31:08things. And that was the one that was
- 31:12the one book I would, and this is for younger employees.
- 31:14This wasn't like, you know, someone's coming and later in
- 31:17the career. I'm not forcing anyone, but I
- 31:19had a couple, we we did decide at some point to hire some kind
- 31:21of junior engineers and and they didn't have the best people
- 31:25skills. I could just tell.
- 31:26And I'm like, you got to read this book.
- 31:27So and they all, you know, I don't know if they're be asking
- 31:29me, but they all seem to say like, hey, thank you for making
- 31:32that. That actually was helpful.
- 31:33I get it, you know, da, da, da, da.
- 31:34So. But anyways, yeah, so you're
- 31:37right not as they won't read it. And it's, it's not like you're
- 31:41wasting your time. So I'll figure something out.
- 31:44I'll figure something out. But you know, the sad part is,
- 31:46you know, when you have those ones, you know, with the right
- 31:49attitude and with the right talent, the turnover is very
- 31:53high. The need for better
- 31:54opportunities is very fast. How, how?
- 31:57How do you do? Well, you have, well, you know,
- 32:00we actually did a pretty good job of keeping our talent.
- 32:02I mean, a, an easy way to do is pay him more than the market's
- 32:06paying. That's one of the things that I
- 32:08did. I was like, you know, I I would
- 32:11rather hire less people and pay them more than the opposite.
- 32:16So, you know, a lot of people in the running business, they want
- 32:19to say, Oh, I have this many hundreds employees.
- 32:21Like I didn't care. I'm like, I want to keep it as
- 32:22small as possible, but I want to really, really good people.
- 32:26So I would poach people from like sometimes our customers and
- 32:31you know, they'd be making, I'll just, you know, say some rough
- 32:34numbers making $100,000 to some corporate job.
- 32:36I'd say I'm going to pay you 130.
- 32:38And you know, they would come in and they would get other
- 32:41benefits and I would like, hey, I don't care.
- 32:43I'll pay above market rate because we were moving fast.
- 32:48We needed experts. I, I knew when I found the right
- 32:51people, I was willing to pay them.
- 32:52So that helps, you know, we didn't lose a lot of people.
- 32:56We would then give them structures and incentives that
- 32:59were aligned with the company goals for them to make more
- 33:02money to no matter what their role was.
- 33:04But yeah, you know, you're always going to have people
- 33:06poaching talent. But if you give them upside
- 33:09like, you know, stock options, things of that nature, when
- 33:12you're an entrepreneur, you can give them, there's creative
- 33:14things you can do being the boss and being entrepreneur to kind
- 33:17of keep people around. Yeah, I feel like that equity
- 33:22stake actually has a big way of motivating people.
- 33:26Yeah, the golden handcuffs. Correct.
- 33:28The golden handcuffs. Yeah.
- 33:30That that's that's a treat. That's a very, very fantastic
- 33:34trick around keeping these people.
- 33:37So. But then, you know, you had zero
- 33:40accounting background and you educated yourself and worked
- 33:44with accountants. So what's the most important
- 33:47financial principle you think every founder should master Very
- 33:51early? Yeah, You know, I, that was the
- 33:53thing I was more intimidated by when I started my company is
- 33:56because, you know, I did like my family personal accounting and I
- 34:00talked about this in my book too, but it's like I, I was
- 34:03like, man, I don't know anything about accountants.
- 34:05I, you know, accounting. I don't, I've never, you know,
- 34:09done a general Ledger or anything.
- 34:10So I read a tonne of books. All of them are kind of boring,
- 34:15you know, but I like accounting one O 1 books and then and you
- 34:19know, I talked about it. I, I really recommend people
- 34:22outsource that function. I know that's something that you
- 34:25do right? You're a fractional CFL, but for
- 34:28real. Bring them my way.
- 34:30My company would do that. It's.
- 34:31Great. Well, that's actually my advice
- 34:33in the book is get a fractional CFO.
- 34:36And if you don't know it, like I didn't know, I didn't care to
- 34:39know it. I wanted to know it to be
- 34:41informed and to have good dialogue, but like I didn't want
- 34:45to be an accountant at all. And it was like one of my
- 34:48weaknesses. And so I hired a a fractional
- 34:52CFO outsource, you know, small consulting company.
- 34:55The guy was amazing. He taught me a tonne.
- 34:57And then I would say, you know, you got to understand the P and
- 35:00LS. The biggest thing, you know, in
- 35:02my opinion, for a young entrepreneur and and keep costs
- 35:06down and you know, it's not necessarily an accounting
- 35:08principle. What?
- 35:08I would just keep costs down solo.
- 35:12You know, I didn't take a salary myself.
- 35:14I didn't bring out a full time kind of W2 employee until like 8
- 35:17months in and I was just paying people's contractors.
- 35:20You know, I waited too long to hire people, but it helped me
- 35:24sleep at night. And then at the end, especially
- 35:27if you're looking to sell your company, you really got to
- 35:29understand GAP principles. That was not something I
- 35:32understood. I learned real quick, you know,
- 35:35I went through the cold quality of earnings thing with selling
- 35:38the company and it's a bunch of really smart accountants in the
- 35:40room and I'm like, I'm just going to shut up and let my
- 35:42fractional CFO do his work. But you know, I, I would say
- 35:46this with accounting, for those of you out there listening that
- 35:48are like me and didn't have a lot of accounting experience,
- 35:51it's scary. Like accounting and law.
- 35:53Those are two of the scarier things with selling, with
- 35:56running a company, outsource them, you know, and you'll
- 36:00figure it out. It's not that complicated.
- 36:02It's just like a different language, you know, you got to
- 36:05learn, learn how it works. But really at the end of the
- 36:07day, a business really just money coming in, money going
- 36:09out. So it's not that more
- 36:12complicated. And so just making sure that you
- 36:16can control what you can control in the beginning, that's money
- 36:18going out. You can control how much money
- 36:21is going out in the organisation.
- 36:22You can't always control how much is coming in.
- 36:24So that's what I would say from accounting principles
- 36:26perspective. Why you just said I'm gonna
- 36:30summarise it. Revenue is vanity, profit is
- 36:33sanity, and cash is king, if you wish.
- 36:36Cash is reality. You know, profit says that
- 36:40you're winning in the game of business.
- 36:44That's right. And cash flows determines how
- 36:46long you can stay the business. That's right.
- 36:49So make with that information whatever you wish to make with
- 36:52it. So you're actually successfully
- 36:55transitioned, you know, from project based services to
- 36:59subscription model. I love subscription model
- 37:02revenue a lot though. And of course you use Caraca to
- 37:05the growth. So can you walk us through how
- 37:09that came about and what was the impact?
- 37:13Yeah. You know, I think it was like
- 37:14year 4 or five. I was, you know, we've gotten a
- 37:18lot of interest from companies investing in US and even
- 37:23potentially purchasing the company.
- 37:25And I, you know, was trying to understand that whole game,
- 37:31right? Like if you sell the company and
- 37:33I really learned a lot about you know, so any Long story short, I
- 37:37made the Inc 5000, my company makes the Inc 5000.
- 37:39I talked to a couple private equity companies and venture
- 37:41capitalists and they all were really honing in on the amount
- 37:44of recurring revenue that we had.
- 37:47And I had a decent sense of it, but a lot of our stuff was
- 37:50products. So like an example, you know, a
- 37:52customer has a new software system that in their environment
- 37:55they want us to configure out, we'd say, hey, it's $15,000, we
- 37:59go in there, we get it done in a week and then we're gone.
- 38:02And then they pay us and then maybe they'll call us later on
- 38:05if they have problems or we would try to outsell them other
- 38:08stuff. But that's, that's it, right?
- 38:09It's one and done versus when I learned more about the
- 38:12reoccurring revenue subscription model, I was like, you know, a,
- 38:16not only does it make it you more valuable from a, you know,
- 38:20selling the company, but it makes you a lot more valuable to
- 38:22the customer if you've got something that you can annually
- 38:24provide to them. So I just sat down and thought
- 38:27through, OK, how can I actually turn these projects and these
- 38:31other things that we were doing into, you know, annual
- 38:35contracts? So I kind of made it a no
- 38:38brainer in the beginning and just said, look, you know, that
- 38:41same customer, right, $15,000. I'd say, look, we're going to
- 38:45give you a managed service for the same price, $15,000.
- 38:48We're going to come in, we're going to do the install and then
- 38:51for the next 10 months, you're going to have support from us
- 38:54and we're going to get in the environment.
- 38:55We're going to proactively take care of the software.
- 38:58And you know, they'd be like, what's the catch?
- 39:00You know, do I got to sign up for multiple years?
- 39:02I'm like, Nope, there's no catch.
- 39:03I just I'm that confident that you want to re up on the service
- 39:07in a year from now and it's the same price.
- 39:10You get, you know, option A is you get work for us for two
- 39:12weeks and we're gone. Option B is you get to our first
- 39:15of the whole year. And you know, we were taking
- 39:17some risks doing that. And like me and you talk before
- 39:20we jump on, sometimes you got to do stuff for free.
- 39:22And I would say like 95% of the customers would sign up for it.
- 39:27They're like, yeah, that sounds like a no brainer.
- 39:29And then 75% of those customers in year 2 would re up because we
- 39:34would go above and beyond for these customers.
- 39:36We would take care of stuff. We got to know them.
- 39:38We're in their environment doing stuff and they were like, you
- 39:41know what, I don't want to deal with this crap anymore.
- 39:43I'll let you guys deal with that.
- 39:44And then it was just like stacking those customers up.
- 39:48And then instead of, you know, January 1, we're going, what the
- 39:51hell are we going to sell this year?
- 39:53Now we're like, hey, we already got twenty of those customers.
- 39:56All we got to do is keep them and then add them.
- 39:59And we can still do those projects if we want to.
- 40:01We could do other things. So, you know, for me it was
- 40:04like, this is a no brainer. Why did I not do this sooner?
- 40:08And it all started with, I read a book called Built to Sell by
- 40:11John Warlow and he talked a lot about it and that, and that was
- 40:14more about, hey, this is how you make your, your company more
- 40:16valuable. But I was like, man, I, this is
- 40:19making the company easier to run.
- 40:20So anyways, that's why we did it and it worked.
- 40:23By the time we sold the company about two years later for the
- 40:26first time, about 75% of our revenue was recurring versus 40%
- 40:31two years prior. So which gave us a great
- 40:34multiple on the on the actual sale.
- 40:38You know it it, it's beautiful when you have that recurrent
- 40:40revenue, especially by way of a subscription model about, you
- 40:44know, in terms of scaling up right?
- 40:47It, it, it makes it easier as well, right, because you have
- 40:50that multiplier effect course having multiple customers that
- 40:59you can service at the same time, right.
- 41:01And of course, you're keeping up cost as low as possible, but
- 41:06another strategy that a lot of consulting or service
- 41:10professional services that companies or firms use is
- 41:13upselling. So were you guys able to upsell
- 41:17any of your, would I say food or?
- 41:22Other service, yeah, because we have software products too.
- 41:24Yeah, I mean, the beauty of it is when you have a recurring
- 41:28model and this was more of a managed service, right?
- 41:30This was a service. We actually had a software
- 41:32product that we did as well. So we, we would use that managed
- 41:36service. That's usually how we would get
- 41:38introduced was through this managed service.
- 41:40And it was around technologies like Microsoft and, and other,
- 41:44other companies. And we would get in there and
- 41:47they're thinking there's going to sign up for a project with
- 41:49us. They actually sign up for a
- 41:50man's service. And then, you know, my team
- 41:52would get to know them, you know, and in this space, we're
- 41:56taking care of a software that is associated with like, you
- 41:59know, legal services and, and these lawsuits.
- 42:04So when then three months later a big lawsuit hits, we're
- 42:09already managing the software for them.
- 42:11They have a relationship with the, with my, with my, my
- 42:13engineer. And they'd say, oh man, I got to
- 42:16be all weekend doing these searches, running this for the
- 42:19lawyers. He would say, you know, we do
- 42:22that as well. And they'd say, oh really?
- 42:25So then that was another service line that we had that that was,
- 42:28you know, they could work with our team and we had lawyers and
- 42:31they could actually go in and do the searches.
- 42:33And then we would understand about the type of litigation
- 42:36they would have in the industry that they were in.
- 42:38And then we had our own software that we built to help them
- 42:40manage their data proactively. So the next time that this
- 42:44happens, we can help them as well.
- 42:46So it was it all kind of started with that one.
- 42:49And then there was all these add on services that we could do and
- 42:52some of them were projects, some of them were software
- 42:54subscriptions, you know with the software subscriptions recurring
- 42:57revenue as well. And it was just it just built,
- 43:00you know. So now we've got you know, 4050
- 43:04of these customers 50 to 100 and that's why our revenue kept
- 43:07going up. And then we could manage our
- 43:09expenses a lot easier because we knew, OK, going into the year,
- 43:14we're going to have 5 million bucks of this recurring revenue,
- 43:17OK? You know, we had really good
- 43:20metrics on how much work we were actually doing for those
- 43:22customers, the profitability. And we're like, OK, we don't
- 43:26even need to hire that many more people.
- 43:27We can just tweak some of our, you know, tweaks how we're doing
- 43:31things. And then profitability starts
- 43:32going up and you're like, that's when things get exciting.
- 43:34You're like, OK, now the flywheel spinning.
- 43:39Yeah, the flywheel, it's very important to be able to like
- 43:43recognise the the different elements or the components or
- 43:47the flywheel and of course the activates, you know that engine
- 43:51at the middle and of course it's just like an automated system.
- 43:56I love the SAS system, right? The SAS easiness model, you
- 44:03know, pretty much like the the flagwheel.
- 44:06But one thing that comes with that fast growth is possible
- 44:11burnout. Right now it can be quite
- 44:14exhausting. So how did methods like
- 44:18meditation therapy help you avoid burnout?
- 44:22I'm like what? What's your advice, you know, to
- 44:24young founders like myself, you know, about managing residents
- 44:27and I'm I'm quite that exhaustion.
- 44:31Yeah, I mean, I'm quite passionate about this particular
- 44:33subject. I, you know, it was like year 2
- 44:36or year three of the company and, and everything was going
- 44:38well, right? We're having a lot of success,
- 44:40but I'm working a lot. I typically am working like 14
- 44:45hour days, you know, and I'm not sleeping a tonne because I've
- 44:49got to get, I got to stay up late and I got to get up early
- 44:52and you know, things are going, I'm hiring all these people feel
- 44:55like we're having a lot of success, but I felt like really
- 44:58low energy. I wouldn't say depressed was the
- 45:01right word, but just kind of blah.
- 45:04And I'm like, man, I got to, I got to do something like I'm
- 45:07just constantly kind of running out of energy and I was still
- 45:10pretty young and eating well for the most part and exercising.
- 45:13And it was like year three of the company I met with my same
- 45:17mentor. I kind of talked about and I'm
- 45:19like, man, I, I don't know if I can keep doing this.
- 45:21Like this is a lot. He's like, you don't want to
- 45:23quit. You're tired and you need a
- 45:25break. And he's like, you need to go on
- 45:27vacation And every vacation I take in a couple years prior, I
- 45:30wasn't really, I was working on the vacation.
- 45:32My kids were on vacation, my wife's on vacation, but I'm
- 45:34working. So I was like, I don't care.
- 45:37I'll burn the house down. I'm going on vacation.
- 45:40I'm shutting off my e-mail. I'm shutting off everything.
- 45:42And I've heard a lot of entrepreneurs talk about
- 45:44meditation and specifically transdental meditation.
- 45:48And I tried it like the whole lie down on the floor thing.
- 45:52And I'm like, I, this is not working for me.
- 45:54And, and I was like, you know, I just, my brains racing and I'm
- 45:58not calm at all while I'm meditating these things.
- 46:01And I, I read something that you've got to, you got to give
- 46:04it a week. You've got to do it every single
- 46:06day for a week, right? For like 10 minutes, whatever.
- 46:09So I'm going on vacation. I'm like, here's a perfect
- 46:11opportunity. I would lie down.
- 46:14I would like to listen to guided meditation.
- 46:16And, you know, it still wasn't great.
- 46:19It was like, you know, you're walking in a forest.
- 46:21I'm like, OK, it's fine. But it was it, I did feel after
- 46:24day three like I'm becoming a little bit more relaxed and
- 46:28focused. And then by the end of that
- 46:29vacation, we, you know, we full week of it, I'm like, God, I
- 46:32feel good. I feel energised.
- 46:34Obviously being on vacation was part of it too, and being around
- 46:36my family, but I felt really, really good.
- 46:38And I was like, all right, I kept doing that.
- 46:41But then I wanted to take it to the next level.
- 46:42So I learned transit lamentation and doing it for 10 years now
- 46:46every day, first thing I do, I wake up 20 minutes.
- 46:49I'll probably do it right after this podcast around 3:00 in the
- 46:51afternoon. I do it and it's a mantra based,
- 46:55you know, meditation and more than anything, it's not like a
- 46:59lot of people think of meditation.
- 47:00They think, you know, oh, I'm going to be like my, my brains
- 47:04going to be empty and I'm like levitating and like, no, that's
- 47:07not what it for me. It was getting me.
- 47:11It was getting me in touch with what was going on with myself,
- 47:13right. So like you're dealing with a
- 47:15lot when you're running a business and for me, I'm dealing
- 47:18with a hundred, a hundred different things.
- 47:20So sometimes I'd be bothered and I would close my mind and I
- 47:24meditate and it you real quickly get in touch with yourself,
- 47:29right? You're like my brain be going,
- 47:30oh, I can't believe that employee did this.
- 47:32You know, what a jerk, blah, blah, blah, blah, blah, blah,
- 47:34blah. And I'm like, OK, this is what's
- 47:35bothering me and now I need to go address it.
- 47:38So that's what really helped with me.
- 47:41And then I, it would just give me like energy.
- 47:43Like I would, I'd be tired by around 3:00.
- 47:46I would meditate. It was like the equivalent of
- 47:48taking a nap. You know, you take a good nap,
- 47:50you feel good, you feel refreshed.
- 47:52And then I'm like, oh, I feel good now.
- 47:54And now I can be a better husband when I go home.
- 47:57I've got a couple more hours in me with my team and then I can
- 48:01have the energy for later on at night.
- 48:03But meditation is a huge thing, you know, sleeping.
- 48:06I learned to probably, you know, year 4, I really need to start
- 48:09focusing on my sleep. That is a much better.
- 48:13Yeah. But burnout, you know, vacation
- 48:16scheduling time with friends and family.
- 48:18Like it's easy to non-stop work and I started scheduling blocks
- 48:22of time like 3 hours every night with my family where I'm not
- 48:25working. I might think if I might be
- 48:27thinking of work every once in awhile, but like you need to do
- 48:30those things. And then mental therapist, I
- 48:32went and saw, I started seeing a mental therapist deal with the
- 48:34stresses of it and. Therapist, I'm really happy you
- 48:38talking about these and of course, you know, I, I guess
- 48:40this is the right time right now, right?
- 48:42Your episode, you are you are a fantastic guest.
- 48:46And of course your episode is the episode where we break the
- 48:50good news. We are now partnering with the
- 48:55world's number one therapy brand and that is better health.
- 49:02So what a great time. That's awesome, man.
- 49:05Congratulations, partner with us.
- 49:07So Better Help is not officially a sponsor of the Key Dips
- 49:10podcast. And of course, what a way to say
- 49:12we into you talking about mental therapy.
- 49:15Yeah, I mean, and I would say, you know, and the nice thing
- 49:17about Better Health, as you know, is, is it's an online
- 49:21mental health programme, people travelling, etcetera.
- 49:23I personally have been seeing, you know, a therapist since
- 49:26before the online thing even existed.
- 49:28But it's great, right. And, you know, I think sometimes
- 49:34entrepreneurs probably put too much on their spouse to kind of
- 49:38be like their therapist, like they come.
- 49:40Home and untrained, Untrained therapist.
- 49:44Right. And you know, they might be
- 49:45having a bad day. They might be dealing with like
- 49:47my situation, my wife's, the old little kids.
- 49:49And it was nice to be able to go talk to someone that doesn't
- 49:52know me, that's not judging me, that has is equipped to be able
- 49:57to deal with some of these things.
- 49:58And I joke like I used to just go and complain, you know, like
- 50:01sometimes I didn't really want to talk to anything.
- 50:03I just go and complain about my team.
- 50:04And then I would leave and I'm like, I feel better.
- 50:06Great. It's out of my system.
- 50:08So yeah, I'm a huge proponent of therapy.
- 50:10Congrats on your your partnership with Better Health
- 50:13and that'd be awesome routine. Thank you very much, brother.
- 50:16And of course, you know, guys, if you least injure us, therapy
- 50:21is something that is very, very resourceful, very helpful for
- 50:25you. I'd be grateful to have a better
- 50:27help as a sponsor of the King Games broadcast.
- 50:31And if you use the if you link that is betterhelp.com/king
- 50:38Games, you will actually get a 10% discount on your first month
- 50:43of therapy. Therapy is very helpful.
- 50:46I cannot under emphasise the the importance of the help that
- 50:52therapy actually does. You know, due to once a mental
- 50:57health, I've only gone therapy myself.
- 50:58I have used better help myself and of course, it is actually
- 51:03very helpful. I don't, I don't know what to
- 51:06say, but really therapy, a lot of people, especially where I
- 51:11come from, find it when I say difficult to have this difficult
- 51:19conversations about mental health.
- 51:21But if you can see a doctor right, for physical health, why
- 51:27can't you see a trained practitioner for your mental
- 51:32health? And a good thing about, you
- 51:33know, better health is the fact that it's online.
- 51:36You don't have to see the therapies face to face.
- 51:40Yeah, it's, it's, I would look at it.
- 51:43I would look at it as coaching too, right?
- 51:45It's, it's not my experience with therapy.
- 51:48Being an entrepreneur is not going and talking about all my
- 51:52problems of childhood, right, or anything like that.
- 51:54People see in movies. It was OK, here's what I'm
- 51:57dealing with. You know, how can I balance work
- 52:00life? How can I, you know, be a better
- 52:04communicator? You know, like it's there's all
- 52:07these different tools. And if you're listening this
- 52:09podcast, reading books, you're already seeking that
- 52:12information. This is someone that you can
- 52:14have a personalised one-on-one mentorship and coach with you.
- 52:19And you know, the nice thing about things like these online
- 52:22tools is you could try a couple different ones, right?
- 52:25You don't, you might not jive with the first person you meet,
- 52:29which is harder to do in person, right?
- 52:31Meet to drive, to meet all these people and figure all that out.
- 52:34It's hard, but you can. From the comfort of your phone,
- 52:37just just read the therapist right?
- 52:39Yeah. And you know, but yeah, I did a
- 52:42lot of online therapy during COVID because of course, because
- 52:44I had to. And it's great, you know, it's
- 52:47it's anyways. But yeah, I agree.
- 52:50Thank you very much, brother. So, you know, talking about exit
- 52:55strategies, by the way, I do have a particular episode on
- 53:00exit strategies. And of course, the guy I spoke
- 53:03with talked about that book to to sell.
- 53:06So you told your company twice. What are the top two or three
- 53:11things entrepreneurs should prepare for if they hope to sell
- 53:15their businesses one day? Yeah.
- 53:19I mean, you better be prepared to know your numbers really,
- 53:22really well. You should be prepared to talk
- 53:24about recurring revenue and predictable revenue, right?
- 53:28That's what they care about. And I would say understand if
- 53:32you go through a process like I did and you know, I met with
- 53:35about 10 companies, it's, it's, it's an interesting process.
- 53:39It's challenging, it's mentally challenging to go through it it
- 53:43for me, I was kind of explaining like your dream is right here,
- 53:45right? Like a lot of selling a company
- 53:48for a lot of people to dream because financial independence,
- 53:51whatever it is, you know, seeing what the company can go and it's
- 53:54a roller coaster and you know, like my process is about 100
- 53:58days, 120 days. And man, it's like if anyone's
- 54:02ever sold a house and you get a home inspection and it's very
- 54:05stressful. It's like doing that everyday
- 54:07for 120 days and they're going to, you know, it's, it's just,
- 54:11it's a process, right? So having a mental therapist, my
- 54:15I don't know how I would have gotten selling through my
- 54:17company without having my therapist.
- 54:19It was very, very stressful, mentally taxing, exciting as
- 54:23well and worth it by the way. But just know that you know it.
- 54:26That actual process is pretty brutal.
- 54:31You know, tough diamonds don't last, but tough people do.
- 54:35And the Survivor also like to say that God reserves his
- 54:39toughest battles for his toughest soldiers.
- 54:42Yeah, there you go. You're a tough one, you know,
- 54:45but your book, Let's talk about your book, The Blueprint.
- 54:48It aligns seven faces, you know, to start in a successful
- 54:53business. So which of these faces do most
- 54:56entrepreneurs underestimate? The first one is fear, How to
- 55:03get over the fear of actually starting a company.
- 55:06I think that was, you know, looking back at my journey, I
- 55:10spent a good eight months, you know, kind of really
- 55:13contemplating starting the business.
- 55:15And like I said, I in the beginning, I, I was leaving a
- 55:17high paying job. So that actually made it harder
- 55:19in some regards. But that process, I look back
- 55:22and like, man, did I expend a lot of energy on that.
- 55:26And it's obviously the most important thing because you got
- 55:29it. You got to make that first step.
- 55:30You got to take that that leap off the off the Cliff, so to
- 55:33speak. And then a. 1000 miles begins
- 55:35with a step. That's right.
- 55:37It's that first step, right? And overcoming that fear.
- 55:40And that's, I start off my book talking about it, the exercises
- 55:43that I did to get over the fear. That's the number one thing
- 55:46because once you do that, I found the rest of it actually
- 55:51easier than I expected it to be. I found it easy to be successful
- 55:55running the business and making profit.
- 55:58And there's a lot of challenges, but man, that first step was
- 56:01hard. And so that's why a lot of
- 56:03reasons why I wrote the book is I wanted I know how I felt about
- 56:07it at the time. I know the things that I did to
- 56:09overcome the fear and it without taking that first step in my
- 56:13life is like, I can't even believe it.
- 56:15It's my life now. You know, I've been retired
- 56:17since I'm 45. I get to do whatever I want a
- 56:19daily basis. None of that happens without
- 56:22that first step. So that's the biggest thing.
- 56:24I think people if they're very serious about making it and
- 56:28they're leaving a kind of situation like I was, it's it's
- 56:30nerve wracking. So how do you get over that?
- 56:32That's that's the thing, people under, under.
- 56:34That I think you need some therapy to get over that.
- 56:41Yeah. It's like about failure.
- 56:42Failure and resilience. You know, you're to share a
- 56:46moment where you thought things might collapse.
- 56:50And of course, maybe heaven might fall.
- 56:53The heaven never falls. And how did you turn that
- 56:57obstacle into an opportunity? Sure.
- 57:02Yeah. You know, in 2015, we, we've
- 57:05been kind of running for about, you know, 3-4 years and things
- 57:09were really good. And most of our business model
- 57:12was, was, you know, building services and products around
- 57:15large technology companies and kind of filling in gaps.
- 57:19And we had two major partners and both of them got massively
- 57:23disrupted in the same year and that massively disrupted us.
- 57:27So, you know, we had built our kind of whole company around
- 57:30these two technologies. The one company was like selling
- 57:33off and going to sell off this technology.
- 57:35They didn't care about it anymore.
- 57:37The other one was kind of like they were getting acquired as
- 57:41well. And it was just all, they were
- 57:43very disrupted, which made us very disrupted.
- 57:47And I kind of was like, oh, and our sales started going down
- 57:50because customers weren't investing these technology,
- 57:52weren't sure. And I was like, we've got to
- 57:54find another partner. We've got to find a different
- 57:57alley because we're not we, we probably could have milked those
- 58:00customers and done OK. But you know, I was like, we've
- 58:03got to find an opportunity here. And I and Microsoft, it kind of
- 58:07just got into our space and I tried to like reach out and find
- 58:11out what they were doing, but it was very kind of closed off
- 58:13group. And I just threw persistence and
- 58:16resilience. I was like that Microsoft is
- 58:17going to change this industry. And I just non-stop all day for
- 58:21months figured out any angle I could to try to get a meeting
- 58:24with Microsoft. And I was flying to New York on
- 58:27the maybe the promise of meeting for with someone which that
- 58:31didn't even happen, just to try to get any angle that I could.
- 58:35And finally got a meeting just through pure persistence and
- 58:38resilience and made the pitch about why we should be entered
- 58:42into this programme that Microsoft had kind of closed off
- 58:45and got us into that programme. And, you know, and we didn't
- 58:49know a lot about their technologies.
- 58:50We didn't, my team was very sceptical, but we got in there
- 58:54and then we just, you know, took off and then that that part of
- 58:57the business became our most profitable, our largest part of
- 59:01the business. Now the company's still running
- 59:02even though I left and you know, I sold the company, it's like
- 59:0590% of revenue. And if I wouldn't have just
- 59:09stubbornly non-stop work to get in this Microsoft programme, the
- 59:13company would would have gone under, I'm sure, or, or
- 59:16certainly would have been what it became.
- 59:18So, you know, sometimes when these things, you know, doors
- 59:22close, the window opens kind of thing, that's the way I looked
- 59:25at it and it's scary. Well, you just got to do it,
- 59:28right. It's, it's sometimes it's almost
- 59:30about survival. And it wound up being the
- 59:32greatest thing for us. And at the time, it did not feel
- 59:34like a great thing, you know, that these companies were kind
- 59:37of going away. It was not a good feeling at
- 59:40all. But you know, here's this new,
- 59:42this new company and that we just took off with them and we
- 59:45got off to an early start. And that's why companies wanted
- 59:47to buy us. They wanted to get into the
- 59:48Microsoft space and we were the leaders.
- 59:50So anyways, but yeah, it's it's those things and you can't
- 59:53control it. So all you can control is what
- 59:57you do about it. You cannot control what happened
- 1:00:01outside of you where you can control what happens inside of
- 1:00:04you. And I love the way you
- 1:00:06structured it really beautifully wet.
- 1:00:08One door closes. It's it's the opportunity for
- 1:00:11another door to to open each of these as human beings, it never
- 1:00:16makes sense to us in real time. It never makes sense to us in
- 1:00:21real time, but, you know, down the line, you know, after some
- 1:00:27months or years and then you get back and you're grateful because
- 1:00:32to myself, I'm always grateful that setting opportunities that
- 1:00:37I really wanted very, very badly did not come my way because I
- 1:00:42ended up, you know, harnessing bigger and better opportunities.
- 1:00:46Yeah, I mean that. And everyone has that, right.
- 1:00:49You can look back at your life, whether it be a relationship,
- 1:00:51whatever, be whatever, you know, and everyone has those moments
- 1:00:54in their life where they can look back and say, man, at the
- 1:00:57time I was pissed. I didn't get that.
- 1:00:59But it wound up being the best thing for you.
- 1:01:00And it doesn't, like you said, it doesn't feel great at the
- 1:01:03time, but, you know, draw, draw on those past experiences
- 1:01:07because, yeah, you never know. You just never know.
- 1:01:13You'd never know, you know, you talked about the Maslow's
- 1:01:17Hercule weeds right there. And of course, like I told you
- 1:01:20very early in life, I was exposed to reading books on
- 1:01:24psychology and philosophy. That is, you know, one of my
- 1:01:28favourite psychology models because it, it really much, you
- 1:01:31know, articulates human desires very to a high level of
- 1:01:40precision and, and accuracy. And when I look at that
- 1:01:43triangle, I think you, you're actually right up there trying
- 1:01:47to get that self actualization. So when I look at you, you're
- 1:01:51tired. And of course, now you're
- 1:01:52exploring publishing and even film production.
- 1:01:56So how important is it for entrepreneurs to pursue
- 1:02:00creativity? Passion.
- 1:02:02Projects, yeah. I think outside of business.
- 1:02:05I think it's great. I mean, you know, for me, I
- 1:02:08started the company because I want to be able to control my
- 1:02:10future a little bit of control free.
- 1:02:13And so I put myself in that position.
- 1:02:16So I was, you know, 45 years old and here I am retired and, and I
- 1:02:20had all these dreams and, and ambitions as a kid, right.
- 1:02:23And I think a lot of it's like going back to what you want to
- 1:02:26do as a kid. I always wanted to write a book.
- 1:02:28I always wanted to make a comedy movie.
- 1:02:31I wanted to be able to do whatever I wanted to do when I
- 1:02:33was older and I'm like, I'm going to go do those things like
- 1:02:36now I have I worked really hard. I took some risks, you know, had
- 1:02:41this with a lot of value for our customers that turn into value
- 1:02:44for me. And now I'm going to go do these
- 1:02:46things and it it is those that Maxwell hierarchy needs, right?
- 1:02:50It's like I felt like I could write a really good book and the
- 1:02:53market right now is telling me that that's what I did.
- 1:02:56And I felt like I could really make a funny movie and I'm still
- 1:03:00working on it. But I feel like that's what the
- 1:03:02market will think and it's that self actualization, right?
- 1:03:04Like I felt like I could run a successful business.
- 1:03:07I did, right. So it's like I felt these
- 1:03:10things, I've actualized them. And when you build, when you
- 1:03:13have success in one thing, it builds another's right.
- 1:03:15Like a lot of people were like a lot of people were like, oh man,
- 1:03:18what if you write this book and it bombs?
- 1:03:20You know, you're going to be so embarrassed.
- 1:03:22I'm like, you know, people said that to me.
- 1:03:23And I'm like, I don't, I don't think it's going to bomb because
- 1:03:27I, I know I read a lot of business books, blah, blah,
- 1:03:29blah. Same thing with this movie.
- 1:03:30Like, man, what if it sucks? I'm like, I'm not worried.
- 1:03:33About it, If it sucks, I'll do a sequel.
- 1:03:36Yeah, I love that. That's funny.
- 1:03:40You know that's what I always tell people, right?
- 1:03:43Even if it feels I just found another way.
- 1:03:45We things don't work, I will keep going.
- 1:03:47You can't stop. Yeah, and it's all right.
- 1:03:48A lot of these things I'm doing for myself, like the book I
- 1:03:50wrote for myself, like I wrote it for the kid that was 32 years
- 1:03:54old going through that, right? Like what was helpful for me in
- 1:03:56the same thing with this movie, I'm like I'm making it for
- 1:03:58myself. It's a passion project.
- 1:03:59So I think it's important for entrepreneurs to scratch those
- 1:04:02creative itches because in general I have found, I know
- 1:04:05hundreds of entrepreneurs, they're all very pretty
- 1:04:08creative, right? You get in, be running a
- 1:04:11business is a very creative endeavour.
- 1:04:13And so I have found that most of them have a lot of interest
- 1:04:18outside of, you know, just being running a business, right.
- 1:04:22And you know, being being an entrepreneur is a very creative
- 1:04:26process. Like you're creating products,
- 1:04:27literally, you're bringing on people.
- 1:04:29You're, you're do, you're, you're creating.
- 1:04:31So I think naturally for any entrepreneur to have those other
- 1:04:36interests is important. I don't think I probably need
- 1:04:39even say it that much because I bet they're doing it already.
- 1:04:42Like, I'm sure you have creative interests that you do, you know?
- 1:04:44I mean, look at your backward setup.
- 1:04:48After that, you didn't see more episodes of my podcast, right?
- 1:04:53I've had creatives on the forecast.
- 1:04:55I've had even musicians on the forecast.
- 1:04:59Maybe I did not tell you growing up because I was a skinny kid.
- 1:05:03They used to want to believe me. So I go into martial arts.
- 1:05:06So I started with Taekwondo, karate, moved to mixed martial
- 1:05:10arts. So I've had world champions in
- 1:05:13boxing, world champions in MMA, you know, guys in the UFC.
- 1:05:17But there's more Cage Warriors. They've all been on this
- 1:05:19podcast, you know, and I love, I love mixed martial arts.
- 1:05:24Anybody that knows me closely knows 3 letters are very dear to
- 1:05:28my heart. That's the UFC and yeah, what
- 1:05:30about the country? London.
- 1:05:31And I'm there. I was there at the Altar Arena
- 1:05:34and at the CA, you know, and, you know, that's something
- 1:05:39creative, you know, outside of building the company that, you
- 1:05:42know, I'm very passionate about. And even the way to tease, you
- 1:05:46know, people on the broadcast is the Brisbane for introduction.
- 1:05:50You know, I fused it into, you know, yeah, the the podcast, you
- 1:05:54have a big party for your. Hands like this too.
- 1:05:57I was like, we're getting into a fight.
- 1:05:58This is great. I felt like I was going about
- 1:06:00hearing like literally that's what I thought of when you were
- 1:06:02the intro. I mean, actually I said the
- 1:06:04bulls thing as well, but when I listen to some of your other
- 1:06:06episodes, I'm like, man, it's like a Ding, Ding, Ding, let's
- 1:06:08go here. And of course, think about it.
- 1:06:11Life is actually fine. I think about.
- 1:06:14It oh 100%. Oh, we have lots of battles.
- 1:06:19Yeah, yeah. No, I I've got a lot of.
- 1:06:21Battles. I've got another idea book
- 1:06:24that's just going to be called Fight, and that's what it's just
- 1:06:26about. Life is going to fight you every
- 1:06:28day. Let us collaborate on that one.
- 1:06:33And of course you know that. That's why I love working with
- 1:06:37athletes. They, they understand.
- 1:06:39They understand the concept of teamwork makes a dream work.
- 1:06:43Oh yeah, yeah, for sure. If you, if you're doing a team
- 1:06:47sport or an individual sport, you know what it means to have
- 1:06:50that discipline. Dr Consistency.
- 1:06:54A lot of people tell me and even people that don't really know me
- 1:06:58because they've seen my body of work, you know, over time, they
- 1:07:00said, how do you manage to be consistent?
- 1:07:03You know, even when I was in a corporate world, still putting
- 1:07:06on my body of work, like it's a function of commitment, right?
- 1:07:11And finding ways to be efficient.
- 1:07:13And when you're committed to something, it's really crazy how
- 1:07:19much you can achieve over time. It's just like compound
- 1:07:22interest. You say I am going to save $1.00
- 1:07:27one pound a day for the next, you know, 300 assets or five
- 1:07:32days. You'll be amazed with, you know
- 1:07:33what you're going to put together.
- 1:07:34But people don't have that discipline to be able to stay
- 1:07:39committed. And you know, I say, yeah, I
- 1:07:42know I'm not need you video with a high IQ.
- 1:07:44That's not what really sets me apart is sets me apart is that
- 1:07:48ability to stay disciplined and consistent and just cheap in
- 1:07:52the, you know, cheap the block every day.
- 1:07:55Yeah, it's the only way to do it. 130 episodes Like how?
- 1:07:59How did I come from? Yeah, Discipline.
- 1:08:02Equal success. Yeah.
- 1:08:04I mean, you've got to be disciplined.
- 1:08:06You've got to stay committed. You have to have a process
- 1:08:09that's just a essential building block of anything being
- 1:08:13successful. But you know, that's funny
- 1:08:16thing, right? Yeah, I'm going to talk about
- 1:08:18this. Yeah, there's a book either
- 1:08:20work, right? I'm about to publish a book at
- 1:08:24that book is on helping podcasters, you know, to succeed
- 1:08:28in this podcasting journey. And I have a podcasting
- 1:08:32management service under my company and I had 6 broadcaster
- 1:08:37on the management 6. But now we have 5, The five of
- 1:08:44them, you're on the Kingdom's forecast.
- 1:08:47That's the highest ranked. Global top 2.5%.
- 1:08:50We have Guy over CFO global 5%, top 5%.
- 1:08:55We have bricks and backs by Stephanie.
- 1:08:58That is global top 5%. We have the crews tycoon global
- 1:09:03top 10%. And of course, we have business
- 1:09:0511 global top 10% or we have one that I'm not going to mention
- 1:09:11the name. I think everybody deserves, you
- 1:09:13know, their dignity to be protected.
- 1:09:17And this was the only person who struggled with consistency,
- 1:09:22right, right. And also this person, I don't
- 1:09:26like the fact that they weren't faithful about, you know, their
- 1:09:29financial commitment to the programme, right?
- 1:09:33And they thought they could be smart about it.
- 1:09:35And you know, which are not like I, I was just laughing behind
- 1:09:39because if you're not investing in me, you're investing in
- 1:09:42yourself. Right.
- 1:09:44Yeah, that's sure changed. That's just stupid.
- 1:09:46But yeah. And they are the only ones that
- 1:09:49I left behind right now. Yeah, I feel sad for them.
- 1:09:52I feel sad for them. You know, back to where you have
- 1:09:55a SAS tool and somebody is trying to use that SAS tool,
- 1:09:58right, without paying the subscription like.
- 1:10:01Right. Yeah, yeah, yeah.
- 1:10:04It's not gonna work. Yeah.
- 1:10:05Well, life will teach them plenty of painful lessons.
- 1:10:08I feel bad, I feel bad for them. You can lead a horse to the
- 1:10:11stream, but you cannot force it to drink.
- 1:10:13That's one lesson. I'm learning this word of
- 1:10:16entrepreneurship. But like I said previously, it's
- 1:10:19hard to teach people attitude. Yeah, I was just going to say it
- 1:10:23brings us back to earlier about like you, you can't teach them.
- 1:10:26They either have it or don't have it.
- 1:10:27And like that's where we used to say if we have to manage you,
- 1:10:30we're going to manage you out of the organisation.
- 1:10:32Like you shouldn't be here, like, you know, you know, you
- 1:10:35should be a leader, you should have those things, you should
- 1:10:38have those attributes. So that's, that's part of it is,
- 1:10:40you know, but it's, it's a lesson learned for you too, you
- 1:10:44know, like that's not everyone's going to be above board with how
- 1:10:49they act and how they, and, and that's, that's what I found in,
- 1:10:53in management and leadership is once you identify those people,
- 1:10:57get them out like we would just, you know, sorry, you're not a
- 1:11:01good fit. You know, we used to say, you
- 1:11:03know, positive attitude, positive results, you'll love it
- 1:11:06being here. Positive attitude, not great
- 1:11:09results. Hey, we'll work with you.
- 1:11:10We'll help you figure it out. Negative attitude, negative
- 1:11:13results, you're gone, you know, and that's going to be the.
- 1:11:16Cut off. Yeah, gone.
- 1:11:18We're not here. You don't even, you're not,
- 1:11:20you're not going to last. You're going to be exposed.
- 1:11:22So like that last person you mentioned, that's a negative
- 1:11:24attitude, negative results, right.
- 1:11:26So get out here, you know, just goodbye.
- 1:11:29Wow, lots of lessons, you know, I've been learnt here and of
- 1:11:33course, I think that's a good way to segue to the last
- 1:11:39question I have for you, and that's about your legacy and
- 1:11:41impact. So looking back and of course
- 1:11:44looking forward, what do you hope your entrepreneurial
- 1:11:47journey inspires in the next generation of of founders?
- 1:11:52Yeah, I mean, you know, that's why I wrote the book a is just
- 1:11:54to inspire people to be an entrepreneur.
- 1:11:57That's what I was really hoping to do because I know what a
- 1:12:01great life it's given me. And you know, it's something I
- 1:12:03teach my kids about, you know, being an entrepreneur.
- 1:12:06And and I think in this age of AI where a lot of things are
- 1:12:09going to, oh, there are going to be job loss and they'll be job
- 1:12:12created because of AI too. I'm not saying that, but I think
- 1:12:16I don't know what profession I would tell my kids to go learn
- 1:12:21to be in college right now that isn't going to just get totally
- 1:12:24disrupted by AI, but you're always going to need
- 1:12:26entrepreneurs. So if I could inspire one person
- 1:12:30to be an entrepreneur that was kind of on the fence, that have
- 1:12:33been worth it for the book for me.
- 1:12:35And I've actually received a couple emails saying just that.
- 1:12:37So that's it. I think I would just, it's
- 1:12:40inspiring people to be entrepreneurs and then if
- 1:12:42there's anything they can learn from my lessons and my trials
- 1:12:46and errors and tribulations, I would be thrilled about that.
- 1:12:51I think that that is actually well said.
- 1:12:53Something just popped on my mind.
- 1:12:55I I want to make you make a commitment.
- 1:12:57I don't be recorded right. So your book I, I, I really need
- 1:13:02a copy of that book. I have a couple of books that
- 1:13:05are ready to buy, you know, from a guest.
- 1:13:07So we have this. You know this.
- 1:13:09I'll send you. Here it is.
- 1:13:11There is mine, yeah. Don't just want a copy of the
- 1:13:14book, I want an autographed copy of the book.
- 1:13:17No worries. I will send you on.
- 1:13:19Just just just like, just like what Professor Bruno did, right?
- 1:13:23I think I need to start connecting this autograph.
- 1:13:25There you go, I accept. Accept your challenge.
- 1:13:28OK, OK. Thank you very much.
- 1:13:30I appreciate that. So you know what time it is, is
- 1:13:32the quick fire round. Let's do it fun, fast and of
- 1:13:36course insightful. Just give me the quickest answer
- 1:13:40that you can provide to this questions.
- 1:13:43Are you ready to rumble? Yes.
- 1:13:49Let's go. OK, So what is one book that you
- 1:13:53think changed your life? Yeah, I, you know, I know I
- 1:13:56mentioned how to win friends influence people that that one
- 1:13:59day, but I already said that so and I know another common
- 1:14:02entrepreneur 1 is rich Dad, poor dad.
- 1:14:04But when I read that book. Robert Kiyosaki.
- 1:14:07Yeah, I was young and it just like changed my mind.
- 1:14:11Like I, I, I was thirsty for something.
- 1:14:14I was searching for something. I didn't know what that was.
- 1:14:16And I read that book and I'm like, this is it, This is what
- 1:14:19I'm talking about. It seemed like a major life hack
- 1:14:22to me. I, I definitely assimilated with
- 1:14:28that book. I don't know, it's not the right
- 1:14:29word. I'm looking for whatever.
- 1:14:30I saw myself on that book and that my dad was kind of like my
- 1:14:33real dad growing up was kind of like the poor dad in that book.
- 1:14:36He's get a good education, etcetera.
- 1:14:38I don't mean poor, like, you know, whatever he, that was what
- 1:14:41his opinion was. And then I had a buddy, one of
- 1:14:43my best friend's dad was like an entrepreneur.
- 1:14:45He was kind of like the rich dad.
- 1:14:46So there was 2 very influential men in my, in my young life.
- 1:14:49And so that kind of made sense to me.
- 1:14:52Anyways, I, that book changed my life.
- 1:14:54I went on AI, went on a reading spree, I learned about finance,
- 1:14:58I learned about entrepreneurship I real estate, which I still do
- 1:15:01to this day as well that that book changed my life.
- 1:15:06Do you want to hear a phone fact?
- 1:15:09Yes. Robert Kiyosaki says the same
- 1:15:14birthday with me. Robert Kiyosaki is April 8th
- 1:15:171947 and of course I'm April 8th, 1992, so.
- 1:15:22That's cool. Know, know that you are.
- 1:15:27You're talking to the rich dad. Yeah.
- 1:15:30I want that. Well, maybe maybe everyone born
- 1:15:34on April, like there's an entrepreneur, you know, like
- 1:15:36that's. Yeah.
- 1:15:38Oh, where's your birthday? On November 17th.
- 1:15:42November 7th. OK, you close to my 1717170.
- 1:15:46You're Scorpio. Scorpio.
- 1:15:48Yes, Scorpio. Yeah, you, you can.
- 1:15:51My mom is a Scorpio. We we don't see eye to eye and
- 1:15:54everything that's. All we need to worry about,
- 1:15:58yeah. I'll tell you, I'll tell you,
- 1:16:00you know, like I feel, I feel like my mom feels like I'm this
- 1:16:04troublemaker personality. But you know, the troublemaker
- 1:16:08is honest is only making things happen.
- 1:16:10But I don't know that is what I feel.
- 1:16:13But she told me that no, that's not what I think about you.
- 1:16:16But on my mind, that's what I think you think.
- 1:16:19It's funny, I like that. But think about it right, Right.
- 1:16:24What did you say? That I'm also troublemaker, so
- 1:16:27all good there. I'm telling you, I I feel like
- 1:16:30if you are going to be great at entrepreneurship, you have to be
- 1:16:34a disruptor and you have to be a troublemaker of some sorts.
- 1:16:37That, yeah, I agree. Yeah, maybe this is.
- 1:16:40Wrong. Go go check them out.
- 1:16:43Like you, most others be a disruptor and I always like to
- 1:16:47say those mouths don't get fed. Yep, right.
- 1:16:52Yeah. So we always have to stand our
- 1:16:54grounds and, you know, be assertive.
- 1:16:56And sometimes being assertive leads to being borderline
- 1:17:00aggressive. And aggression is not.
- 1:17:03It's not a bad thing entirely. But I think people get
- 1:17:06uncomfortable with, you know, people being aggressive because
- 1:17:11if you're ambitious, you have to be aggressive, you know, to
- 1:17:14chase those things. That's difficult to achieve.
- 1:17:19Well, I don't know if you want to speak to that.
- 1:17:23No, no, I agree. I mean, I think it's just about
- 1:17:25being pointing it in a positive direction, you know?
- 1:17:28Absolutely. You know, Yeah, You know, And of
- 1:17:30course, when they see the results, they not come and say,
- 1:17:33oh, wow, I'm proud of you. But excuse me, coffee,
- 1:17:43meditation or both. Meditation.
- 1:17:48Oh wow, you just did that should have a little question.
- 1:17:53OK, Biggest misconception about entrepreneurship?
- 1:17:57I found it easier to be successful than I thought it
- 1:18:01would be. I think it's all the other
- 1:18:03things that go with it, like we talked about today.
- 1:18:06Yeah, I think it's a misconception that it's hard to
- 1:18:09run a successful business. I do.
- 1:18:10I think it's about determination and grit, and you got to have
- 1:18:13some talent, too. But I think people, you know,
- 1:18:16they hear the numbers, 5% of businesses fail in the first
- 1:18:19five years or whatever. I think that's a misconception.
- 1:18:22I think it's people give up or quit.
- 1:18:25They're not resilient. Yeah, determination that greets
- 1:18:29the grind and of course the the execution.
- 1:18:31So if you could have dinner with one entrepreneur, you know in
- 1:18:38world history even or dead. Yeah, this is a good one.
- 1:18:41I, you know, there's a the couple that rattle in my brain.
- 1:18:45I'll give you kind of one that is not probably talked about as
- 1:18:48much. You know, Tim Ferriss, who wrote
- 1:18:51the four hour work week. I was big fan of that book.
- 1:18:54That book really helped me run the business to the beginning
- 1:18:57and be more efficient and effective.
- 1:18:59And I listen to his I was like early listeners podcast.
- 1:19:02I just think he's a great teacher and it would be more
- 1:19:05more so to say thank you because I feel like he he changed my
- 1:19:08life. I've never met him or anything
- 1:19:10and listen to his podcast, but there was an opportunity at one
- 1:19:12point when he was kind of on, he wasn't very well known where you
- 1:19:16could bid on a dinner. You could bid on a charity to go
- 1:19:20to a dinner and I'd try bidding and it like they didn't get my
- 1:19:23bid or something. And I was like, I'm going to,
- 1:19:25I'm going to make this happen. So when I saw that, I was like,
- 1:19:28yeah, that's I would try to go back in time and, and do that.
- 1:19:33But I think you guys are brilliant dude.
- 1:19:34And he I would, I think I would enjoy talking to him so.
- 1:19:39OK, fantastica team first, right?
- 1:19:42OK, yeah, we work something out, We work something out.
- 1:19:45There you go. Make that happen, right?
- 1:19:49Yeah, you know, I'm the go to guy.
- 1:19:51I'm the one who makes this happen.
- 1:19:53That's why I'm called the troublemaker.
- 1:19:57I love it. Wow.
- 1:19:59So before I let you go, you are pretty much like a Big Brother,
- 1:20:04right between us and entrepreneurs.
- 1:20:07So what's your last statement of advice, especially when it comes
- 1:20:13to a growth mindset for Statue of Business?
- 1:20:19Yeah, I would say just just look at as obstacles as
- 1:20:22opportunities. There's a famous military hero
- 1:20:27in the United States, some Jocko Willenic.
- 1:20:28I don't know if you know who he is, but he he has something that
- 1:20:32he calls the good mindset where it's looking at setbacks as
- 1:20:37opportunities. Like, oh, I didn't get that job
- 1:20:40good, I can go start a company. Oh, I didn't get financing to
- 1:20:44start my company. Great, good.
- 1:20:46Or you know, excuse me, good, I will own more equity.
- 1:20:50You know, I didn't get that deal Good, I can go get a more high
- 1:20:52profitable customer. So it's hard to do that right?
- 1:20:56It's difficult. Your your natural reaction is to
- 1:21:00not feel that way. But if you do look at that way,
- 1:21:03and that's what I would try to do is like, OK, how can I look
- 1:21:06at the good in this? OK, it's not natural, but how
- 1:21:08would I, how would I, what would I do?
- 1:21:10What would become something good out of it?
- 1:21:12Like I talked about before, that situation where the two
- 1:21:15companies we build our services around were like kind of very
- 1:21:18disrupted. It's like I could have just kept
- 1:21:21going and rode that out and whatever.
- 1:21:23But I was like, OK, good. I'll look at this as an
- 1:21:26opportunity to go partner with Microsoft.
- 1:21:27And then that took us off to a whole new level.
- 1:21:29And so, you know, it's, it's difficult, but it's an important
- 1:21:34mindset to have. I think I really love that
- 1:21:38mindset. It reminds me of a book I read
- 1:21:41growing up. And of course, I'm really
- 1:21:43grateful that, you know, while I was a teenager, I was exposed to
- 1:21:46a lot of really good self help self development books.
- 1:21:50Well, I remember this one, it's by Doctor Willie Jolie.
- 1:21:53Of course the Titan of the book is a set back is a setup for a
- 1:21:58comeback. Yeah, I've heard that phrase,
- 1:22:01obviously, but I did not. I've never read that book.
- 1:22:03That's great. It's a book everybody should be,
- 1:22:06you know, it. It talks about a particular
- 1:22:08formula, the dad, and that's a vision, decision, action and
- 1:22:12desire. And when I think back, you know,
- 1:22:14full second moment about how those books have affected my
- 1:22:19life, influencing my mentality, my attitude as a person.
- 1:22:24And now looking how it's helping me to impact, you know, younger
- 1:22:29ones, you know, while you're younger, you, you feel like
- 1:22:32you're going to be young forever.
- 1:22:34But when you see these younger ones look up to you and they
- 1:22:38tell you, oh, you're giving us gems.
- 1:22:40Really appreciate you. And my social media and somebody
- 1:22:45was messaging me on X formerly cheater yesterday.
- 1:22:49And the person said, it's really wonderful connecting with you.
- 1:22:52I feel so honoured, you know, having advice from a person like
- 1:22:58you. And I'm like, who am I?
- 1:23:05Well, you never know your impact and congratulations to you on
- 1:23:07the podcast. Everything you're doing, man,
- 1:23:09and wouldn't possibly I like like all the Jerry, your quote
- 1:23:14and stuff. It's good stuff.
- 1:23:16So keep it going and. Thank you very much for that.
- 1:23:18You know, faith, faith, faith is a sometimes of these hope for
- 1:23:21the evidence of these not seen. You know, I'm very, very big on
- 1:23:24faith. And do you want to know what my
- 1:23:26best Bible verse is? Yes, I would love to.
- 1:23:31Philippians chapter 4, verse 13. I can do all things through
- 1:23:35crisis transcends me. It keeps it going.
- 1:23:39Yeah. And I was going to tell you
- 1:23:40something. The very first book my father
- 1:23:43ever gifted me was thinking Queries by Not Totally going to
- 1:23:47Kill. Oh, yeah, the holy hill.
- 1:23:48Yeah. Oh, of course I read that book.
- 1:23:50Yeah. What I read that book?
- 1:23:52I love it. I agree with it.
- 1:23:54You know, it's one of those things you read and you're like,
- 1:23:56is this true? And it seems kind of weird that
- 1:23:58I could just like think it and grow rich.
- 1:24:01But that that book I read on Millionaire Next Door is kind of
- 1:24:06similar kind of realm. At least I read a lot of those
- 1:24:09self help books. But yeah, think and grow rich.
- 1:24:11I mean, I never thought I'd be in my position that I'm in now.
- 1:24:14And IA lot of those books were very influential for me too.
- 1:24:18And I love that you talk about reading so much because I'm a
- 1:24:20avid reader myself. And that would be like probably
- 1:24:23one of the biggest things I would say.
- 1:24:24And I tried it and it's part of my kids.
- 1:24:26It's like read, you know, it's like all the like secrets of
- 1:24:30life are hidden in books and it's for you to unlock them.
- 1:24:33And you know, we it's really easy to get caught up and you
- 1:24:37know, TikTok and Instagram or whatever these kind of quick
- 1:24:40knit things, but like to have concentrated time and energy.
- 1:24:44And I think there's some beautiful about the written
- 1:24:46word, which is why I wanted to write a book myself.
- 1:24:48You know, like you can really fristalize, you know, what what
- 1:24:53you're trying to say. And that's hard to do even like
- 1:24:55in a podcast, like I'll listen back this like, Oh, I should
- 1:24:58have said that or I should have said this or whatever.
- 1:25:00But when you're writing, you can actually edit and really adapt
- 1:25:05it. And so you're getting someone's
- 1:25:07best, you know, So if you're reading all this stuff like that
- 1:25:11book, like that was his best, you know, and that's the beauty
- 1:25:14of books that is doesn't exist. Otherwise your movies a little
- 1:25:18bit, you know, but and that's you know, I don't know.
- 1:25:21I am huge avid reader and I just thought I love that I could tell
- 1:25:24that you are too. So that's great.
- 1:25:26Thank you very much. I think there's sort of like a
- 1:25:29solution to to what you were just talking about.
- 1:25:32And I think that solution is audio books and of course the
- 1:25:36contents of versions SO11 brand or what product that I really
- 1:25:43appreciate is Blinkist. So hi guys, Blinkist, please
- 1:25:46tell them it's high time to become sponsor this broadcast.
- 1:25:49So I have a one year subscription with them.
- 1:25:52So for me, I I love to get sponsored by brands that I use
- 1:25:58personally. So I'm the most authentic person
- 1:26:01working on the surface of the earth.
- 1:26:03So I'm an endangered species. So I cannot advertise something
- 1:26:06that I don't use. I cannot endorse something I
- 1:26:08don't use. So that's a help in thank you
- 1:26:12very much, guys. And of course, being kissed you
- 1:26:14up next. Let's do this whoa And of course
- 1:26:18to Kevin Barnacle love and of course respect to he.
- 1:26:23I only say that when a person shares the time with you to
- 1:26:26share their life with you at first.
- 1:26:28Thank you for sharing your life and your time with.
- 1:26:29Me. Thank you man.
- 1:26:31I'm very grateful to our audience.
- 1:26:35Can you see that gorilla behind Kevin, right?
- 1:26:37If you do not share and subscribe and comment and show
- 1:26:42love to this broadcast that Karina is from your way.
- 1:26:45And of course, for me, it's goodbye Kevin.
- 1:26:48Any last last words or do you want to give a shout out to
- 1:26:51anybody before you run away? No thanks, man.
- 1:26:54I really enjoyed talking with you and yeah, being a guest, so
- 1:26:58thank you. OK, out of Chris.
- 1:27:01Hopefully. We'll see.
- 1:27:02You'll see in the part too, brother.
- 1:27:05Wow, like I like to say, guys, guys, always go for something in
- 1:27:09your life so very, very important, conceive, believe,
- 1:27:14strive to thrive and of course achieve.
- 1:27:16And so that can't be a way next. I love and I respect your way.
- 1:27:20Goodbye for me.