Latest / The Keri Croft Show / What Women’s Healthcare Is Missing | Amy & Jodi of Vibe Women's Health Collective

Transcript

What Women’s Healthcare Is Missing | Amy & Jodi of Vibe Women's Health Collective · The Keri Croft Show

• 0:00
  Keri Croft: Everyone loves getting more.
• 0:01
  Keri Croft: With Donados, that means more toppings edge to edge, more pepperoni, more premium smoked provolone cheese, more freshness, with veggies hand cut daily, more party-cut pieces to go around.
• 0:14
  Keri Croft: But more is also about what happens when the pizza you love and the people you love come together.
• 0:19
  Keri Croft: It's about more smiles, more laughs, more memories, more friends, more family, and more fun.
• 0:26
  Keri Croft: Donatos, gotta love more.
• 0:28
  Keri Croft: So your labs are normal, but you just don't feel like yourself.
• 0:31
  Keri Croft: You have less energy, your weight isn't budging, and it feels like your hormones are swinging all over the place.
• 0:36
  Keri Croft: You're just off.
• 0:38
  Keri Croft: This is where functional medicine at Donaldson comes in.
• 0:41
  Keri Croft: They look deeper, connecting your hormones, metabolism, and energy to understand what's actually going on inside of your body.
• 0:47
  Keri Croft: It's personalized, it's thoughtful, and it's built to get you back to feeling like you again.
• 0:52
  Keri Croft: Stop settling for fine.
• 0:54
  Keri Croft: Start feeling your best.
• 0:56
  Keri Croft: Go to Donaldson Plastic Surgery.com and check out functional medicine at Donaldson today.
• 1:01
  Keri Croft: Mention the Carrie Croft Show and get$100 off your first time visit.
• 1:06
  Keri Croft: Hey there, you beautiful badass.
• 1:08
  Keri Croft: Badass.
• 1:10
  Keri Croft: Welcome to the Carrie Croft Show.
• 1:14
  Keri Croft: Seggy little podcaster host Seggy.
• 1:20
  Keri Croft: It happened.
• 1:21
  Keri Croft: Jody and Amy, welcome to the Carrie Green.
• 1:25
  Keri Croft: Thank you.
• 1:26
  Keri Croft: Thank you for having us.
• 1:27
  Keri Croft: Hello.
• 1:28
  Keri Croft: So I'm very tickled to have you.
• 1:30
  Keri Croft: I mean, we're tickled to be here.
• 1:31
  Keri Croft: You know, I don't usually do summer recordings.
• 1:34
  Keri Croft: Okay.
• 1:34
  Keri Croft: Oh, wow.
• 1:35
  Keri Croft: I did say obvi.
• 1:37
  Keri Croft: Obvi.
• 1:37
  Keri Croft: I say obvi all.
• 1:38
  Keri Croft: Yes, because here's the thing.
• 1:40
  Keri Croft: If you can shorten your communication in life, why not?
• 1:42
  Keri Croft: That's back to the acronym thing.
• 1:44
  Keri Croft: There you go.
• 1:44
  Keri Croft: Anything I can make an acronym.
• 1:46
  Keri Croft: Yeah.
• 1:46
  Keri Croft: Anything I can shorten.
• 1:47
  Keri Croft: I love the efficiency of that in a year's time is a real thing.
• 1:51
  Keri Croft: So obviously is four syllables.
• 1:54
  Keri Croft: Obvious two.
• 1:55
  Keri Croft: I say obvious all the time.
• 1:56
  Keri Croft: We just said Hundo P.
• 1:57
  Keri Croft: We say Hundo P all the time.
• 1:58
  Keri Croft: Okay.
• 1:59
  Keri Croft: I love that.
• 1:59
  Keri Croft: Hundo P.
• 2:00
  Keri Croft: Yeah.
• 2:00
  Keri Croft: We love you just said that.
• 2:02
  Keri Croft: Yeah.
• 2:02
  Keri Croft: So you two lovely ladies got your heads and hearts together to create Vibe Women's Health Collective.
• 2:08
  Keri Croft: Yes.
• 2:08
  Keri Croft: Yes.
• 2:08
  Keri Croft: Yeah.
• 2:09
  Keri Croft: Which we will create a new acronym, which I'm so excited about.
• 2:12
  Keri Croft: We are V very.
• 2:14
  Keri Croft: We are open to it.
• 2:15
  Keri Croft: We are very open.
• 2:16
  Keri Croft: Those are all good letters, too.
• 2:18
  Keri Croft: The V is a really good letter.
• 2:19
  Keri Croft: W I love.
• 2:20
  Keri Croft: H C.
• 2:20
  Keri Croft: I think I could totally see a strong ackey.
• 2:23
  Keri Croft: All right.
• 2:23
  Keri Croft: I like it.
• 2:24
  Keri Croft: Yeah.
• 2:24
  Keri Croft: So who wants to go?
• 2:25
  Keri Croft: Who wants to tell the story about how this little precious like passion project was hatched?
• 2:31
  Keri Croft: Well, I feel like it started.
• 2:32
  Keri Croft: Are you looking at me?
• 2:33
  Keri Croft: Because I feel like it started with the city.
• 2:34
  SPEAKER_01: Well, we had like this.
• 2:35
  SPEAKER_01: Yeah, it did.
• 2:36
  SPEAKER_01: It did.
• 2:36
  SPEAKER_01: Okay.
• 2:36
  Keri Croft: I think it's good for you to, yeah.
• 2:38
  SPEAKER_01: Because I yeah.
• 2:39
  SPEAKER_02: Okay.
• 2:40
  SPEAKER_02: So when I was 44, so it'll be 18 years ago in December.
• 2:44
  Keri Croft: I would have put you 46.
• 2:46
  Keri Croft: Get out of here.
• 2:47
  Keri Croft: You're kidding me.
• 2:48
  SPEAKER_02: 62.
• 2:49
  SPEAKER_02: Are you Yeah, I know.
• 2:51
  SPEAKER_02: What the fuck?
• 2:53
  Keri Croft: What the fuck?
• 2:53
  Keri Croft: First of all, your skin.
• 2:55
  Keri Croft: Not to derail, but I just need to derail.
• 2:58
  Keri Croft: We need to grow flowers where they're.
• 3:00
  Keri Croft: What is your skin?
• 3:00
  SPEAKER_02: Is it genetics?
• 3:02
  SPEAKER_02: Uh no, not.
• 3:03
  SPEAKER_02: I mean a tiny.
• 3:04
  SPEAKER_02: My mom's 95, and I mean she looks 95.
• 3:07
  SPEAKER_02: Let's just be honest.
• 3:08
  SPEAKER_02: But wait, that's gonna be on don't say, well, she'll never hear that.
• 3:11
  SPEAKER_02: I mean she doesn't.
• 3:12
  SPEAKER_02: When you're 95, what's your mom's name?
• 3:13
  SPEAKER_02: Norma.
• 3:14
  SPEAKER_02: Norma?
• 3:14
  SPEAKER_02: Norma.
• 3:15
  Keri Croft: I don't give a shit at this point.
• 3:17
  Keri Croft: I know.
• 3:18
  Keri Croft: I don't even need to know Norma to know.
• 3:20
  Keri Croft: I mean that Norma's not gonna be.
• 3:21
  SPEAKER_02: Norma probably would give a shit if I'm being honest.
• 3:24
  SPEAKER_02: Maybe.
• 3:24
  SPEAKER_02: Yeah.
• 3:24
  SPEAKER_02: Norma will.
• 3:25
  SPEAKER_02: Norma.
• 3:25
  SPEAKER_02: But I use a last.
• 3:27
  SPEAKER_02: Can I say this?
• 3:27
  SPEAKER_02: I use a lastin.
• 3:29
  SPEAKER_02: I don't do like filler botoxy stuff.
• 3:31
  SPEAKER_02: I have, but I think it makes me look weird.
• 3:34
  SPEAKER_02: But I've had two necklifts.
• 3:36
  SPEAKER_02: I mean, I'll just be honest.
• 3:37
  Keri Croft: Oh, I need to know about this because the necklift is like on my trajectory.
• 3:40
  SPEAKER_02: I've had two.
• 3:41
  SPEAKER_02: I had one at 51.
• 3:44
  SPEAKER_02: And then I had one at 58.
• 3:46
  SPEAKER_02: Did you never have another one?
• 3:47
  SPEAKER_02: I friggin' love.
• 3:48
  SPEAKER_02: Oh my God.
• 3:49
  SPEAKER_02: You woke up and you were like.
• 3:50
  SPEAKER_01: And she did great with them.
• 3:51
  SPEAKER_01: Like, yeah, like you did really good.
• 3:53
  SPEAKER_02: So you didn't do any of this other stuff.
• 3:55
  SPEAKER_02: I haven't done anything.
• 3:55
  SPEAKER_02: I haven't done anything.
• 3:56
  SPEAKER_02: I did, I did two, because I had like a next shelf.
• 3:59
  SPEAKER_02: Yeah.
• 4:00
  SPEAKER_02: I really did.
• 4:00
  SPEAKER_02: I had like a like a turtly kind of a thing.
• 4:02
  SPEAKER_02: And so I went.
• 4:03
  SPEAKER_02: So the breast surgeon.
• 4:04
  SPEAKER_02: I mean, I mean, okay, I'm just saying I'm not.
• 4:06
  Keri Croft: Well, wait, are are you like, why would you hold anything back?
• 4:08
  Keri Croft: I'm not.
• 4:09
  Keri Croft: I'm not.
• 4:09
  Keri Croft: Let's get it.
• 4:10
  SPEAKER_02: So Tim Trees, shout out to Tim Trees at Caps.
• 4:13
  SPEAKER_02: He did my reconstruction after my mastectomy when I was 44.
• 4:17
  SPEAKER_02: And then I went back in after everything was done.
• 4:20
  SPEAKER_02: And I was like, I I feel like I wanted, I wanted Kaibella.
• 4:23
  SPEAKER_02: Do you remember Kai Bella?
• 4:25
  SPEAKER_02: So I was like, I gotta have this.
• 4:26
  SPEAKER_02: And he said, girl, it's really not gonna do much.
• 4:28
  SPEAKER_02: But if you really want something, get this.
• 4:30
  SPEAKER_02: It's um called a max facelift.
• 4:32
  SPEAKER_02: And I literally, I mean, I know we don't know each other well yet, but this old track, I was like, I'll do it right.
• 4:37
  SPEAKER_02: I yeah, I'll do it.
• 4:38
  SPEAKER_02: And I really did.
• 4:40
  SPEAKER_02: I called you and I was like, I'm gonna do this.
• 4:43
  SPEAKER_02: And I wanted to do it like right then.
• 4:45
  SPEAKER_02: And he was like, okay, hold on.
• 4:47
  SPEAKER_02: Uh, how about Tuesday?
• 4:48
  SPEAKER_02: This is like Thursday.
• 4:49
  SPEAKER_02: I was like, yep, let's do it.
• 4:50
  SPEAKER_02: So I was going to pick up a couch at Trove.
• 4:52
  SPEAKER_02: I had our old pickup truck.
• 4:53
  SPEAKER_02: I called my husband, and I'm like, hey, on uh Tuesday I'm having this necklift thing.
• 4:58
  SPEAKER_02: And he was like, What?
• 4:59
  SPEAKER_02: I did that, and then I had another one like seven years later.
• 5:02
  SPEAKER_02: I'll never do it.
• 5:03
  SPEAKER_02: I don't need another one, but it I needed one again.
• 5:05
  SPEAKER_02: But I don't like Botox and I don't like filler stuff.
• 5:08
  SPEAKER_02: I played pickleball Monday with somebody who had lip filler and she uploaded those and she looked ridiculous.
• 5:13
  SPEAKER_02: And I wanted to pull her aside and say.
• 5:14
  Keri Croft: Well, now she's gonna know.
• 5:15
  SPEAKER_02: I was just gonna think Oh my gosh.
• 5:18
  Keri Croft: Yes.
• 5:18
  Keri Croft: Whoever you were at pickleball, you look like shit.
• 5:21
  Keri Croft: Just so you know.
• 5:22
  Keri Croft: Maybe you're wondering.
• 5:23
  Keri Croft: You're very beautiful in real life.
• 5:27
  Keri Croft: Good thing nobody listens to the Carrie Crom show when you'd be fucked.
• 5:31
  Keri Croft: Um to be like, wait, why am I kicked out of pickleball?
• 5:33
  Keri Croft: It's my favorite thing too.
• 5:35
  Keri Croft: Nobody's gonna love a pickleball today.
• 5:36
  Keri Croft: Nobody's talking to me today.
• 5:43
  SPEAKER_02: I mean, I mean, it was like okay, so oh, sorry.
• 5:48
  SPEAKER_02: So bad.
• 5:48
  SPEAKER_02: I'm so flustered now.
• 5:50
  SPEAKER_02: Okay, anyway, so um so this podcast talking about a long time.
• 5:57
  SPEAKER_02: This podcast pickleball corn.
• 5:59
  Keri Croft: Yeah.
• 6:00
  Keri Croft: Wow, I am a pot right now.
• 6:02
  SPEAKER_02: I'm feeling little monster.
• 6:05
  SPEAKER_02: From me feeling like, look at me with my great skin to feeling hot and just wanted to call back in the back.
• 6:11
  SPEAKER_02: Damn you and Carrie Croft.
• 6:12
  SPEAKER_02: I gave you a compliment and opened you up, and then you say damn you, Carrie Croft.
• 6:16
  SPEAKER_01: Keep talking, Amy.
• 6:17
  SPEAKER_01: This is fun.
• 6:17
  SPEAKER_01: Anyway, you look amazing.
• 6:19
  Keri Croft: I cannot believe you're 62, even though 62 is the new, like what, 45?
• 6:23
  SPEAKER_02: Thank you.
• 6:23
  SPEAKER_02: I hope so.
• 6:24
  SPEAKER_02: Your lips to God's ears.
• 6:25
  SPEAKER_02: You look amazing.
• 6:26
  Keri Croft: So let's go back to how you started this amazing collective.
• 6:30
  SPEAKER_02: So I get I'm I have a completely different career.
• 6:32
  SPEAKER_02: I'm a health economist.
• 6:34
  SPEAKER_02: That's what my work was in.
• 6:35
  SPEAKER_02: And I worked for Abbott, I ran a global group, I adjunct faculty at OSU.
• 6:39
  SPEAKER_02: Three kids felt like I was killing it.
• 6:42
  SPEAKER_02: And then I got diagnosed with breast cancer at 44 and completely fell apart.
• 6:47
  SPEAKER_02: Emotionally, physically, oh physically, I did fine.
• 6:49
  SPEAKER_02: Physically, I did totally fine.
• 6:50
  SPEAKER_02: I had a bilateral mastectomy with reconstruction, Timtrees.
• 6:53
  SPEAKER_02: Shout out to Timtrees again.
• 6:55
  SPEAKER_02: Um, and felt great.
• 6:56
  SPEAKER_02: Felt totally great physically, emotionally, completely fell apart.
• 7:00
  SPEAKER_02: My surgeon was Larry Lilly, and I saw him for about a year, and then a year after I had the surgery and I was in for a follow-up, he he all of a sudden she walks in.
• 7:08
  SPEAKER_02: And she, and I'm really sad at this point.
• 7:11
  SPEAKER_02: I did not look good.
• 7:12
  SPEAKER_02: I probably looked closer to 62 then than I do now.
• 7:14
  SPEAKER_02: I was super duper sad.
• 7:16
  SPEAKER_02: And she walks in and she's super duper cute, and she's got these little feet and these little clicky shoes, and and she clicks her way in the office, like clickety click, click, and she's like, hi, I'm Jody.
• 7:28
  SPEAKER_02: And I'm Dr.
• 7:29
  SPEAKER_02: Lily's physician assistant, and I'm gonna be doing your exam today.
• 7:32
  SPEAKER_02: And I was like laying on the table watching her walk around the table, and I'm like, Oh, no, thank you.
• 7:36
  SPEAKER_02: No, thank you.
• 7:37
  SPEAKER_02: And she said, and she's doing the exam, she's like, You look great.
• 7:40
  SPEAKER_02: How are you doing?
• 7:40
  SPEAKER_02: Whoop, how are you doing?
• 7:41
  SPEAKER_02: And I said, Well, uh, I'm not that great.
• 7:44
  SPEAKER_02: And she was like, Okay, well, do you want me to, you know, do you want Dr.
• 7:46
  SPEAKER_02: Lily to follow up?
• 7:47
  SPEAKER_02: And I'm like, Yes.
• 7:48
  SPEAKER_02: And then this is the part of the story that I always say, and then we fell in love.
• 7:53
  SPEAKER_02: You wrote that.
• 7:54
  SPEAKER_02: I did write that.
• 7:55
  SPEAKER_02: I did, I wrote we fell in love.
• 7:56
  SPEAKER_02: I want you to see what I wrote.
• 7:58
  SPEAKER_02: Oh, yeah, yeah.
• 7:59
  SPEAKER_02: Because it really was.
• 8:01
  SPEAKER_02: I, yes, and so nobody, and I mean this, nobody saw me, understood me, um, cared about me.
• 8:09
  SPEAKER_02: Gosh, this will make me get choked up as much as she did.
• 8:11
  SPEAKER_02: And so we became friends, and um, for 15 years, we kind of dreamt about making a practice like this.
• 8:17
  SPEAKER_02: I did not think I was gonna cry after I was like, Oh no, you cry.
• 8:20
  Keri Croft: I make everyone cry.
• 8:21
  SPEAKER_01: I know, I feel like I'm going to do it.
• 8:22
  SPEAKER_01: I didn't think I was going to be able to do that.
• 8:24
  SPEAKER_01: But I want to, I wanna, I wanna interject.
• 8:25
  SPEAKER_01: I want to say, like, this is this is how we tell our story, and it is.
• 8:28
  SPEAKER_01: This is, it's, it's, it's such a special story for us.
• 8:31
  SPEAKER_01: But the other part that we don't talk about is when I walked in that room, I was afraid.
• 8:36
  SPEAKER_01: Like I was just started in seeing breast cancer patients.
• 8:40
  SPEAKER_01: So, like, I didn't know what I was doing.
• 8:41
  SPEAKER_01: I was thrown in this room where nobody knew I was walking into this room and I wasn't the doctor.
• 8:45
  SPEAKER_01: I wasn't, you know, I didn't feel like I had the experience.
• 8:47
  SPEAKER_01: I didn't feel like, you know, did I deserve to be there?
• 8:50
  SPEAKER_01: Was I gonna do a good job?
• 8:51
  SPEAKER_01: And so I feel like really deeper than you know, the story that we always tell is that we both met each other in a place of fear.
• 8:59
  SPEAKER_01: And we both gave each other- You never said that.
• 9:01
  SPEAKER_01: But I feel I we both gave each other um I was scared to death a safe space to feel it.
• 9:06
  SPEAKER_01: A safe space to feel it.
• 9:07
  SPEAKER_01: And then you gave me confidence by believing in the job I was doing for you, and I gave you confidence in you know, like what you were doing and in the space that you were you were working through.
• 9:17
  SPEAKER_01: But there was something really powerful about that that wasn't by accident and and wasn't planned, and but was really special.
• 9:24
  SPEAKER_01: So I feel like we don't really talk about that part right now.
• 9:26
  SPEAKER_02: We've never talked about that.
• 9:28
  SPEAKER_02: But that's that's I mean, I had no idea, right?
• 9:31
  SPEAKER_02: Yeah, and I was so jealous is not the right word, but I I saw how much you loved what you were doing and how much you cared, and I was envious of that because I had lost that.
• 9:43
  SPEAKER_02: I my grandma died when I was 11 um from breast cancer, uh, and she lived with us the last year, and that was my biggest fear.
• 9:50
  SPEAKER_02: And my kids were kindergarten, sixth grade, and eighth grade.
• 9:53
  SPEAKER_02: Fun story about so I have two girls and a boy in the middle.
• 9:56
  SPEAKER_02: Fun fun story about the boy.
• 9:57
  SPEAKER_02: I was worried that the kids that this was impacting the kids, and and you know, and one day as Nick's shoving a brownie in his mouth, he's like, Why do people keep bringing us brownies?
• 10:06
  SPEAKER_02: Like he was absolutely clueless.
• 10:08
  SPEAKER_02: I mean, truly.
• 10:09
  SPEAKER_02: Everybody loves a good casserole.
• 10:12
  Keri Croft: Something goes wrong.
• 10:13
  Keri Croft: You go to your doorstep, you're like, damn, casserole alley.
• 10:17
  Keri Croft: That's how we help each other.
• 10:18
  Keri Croft: Casserole I need.
• 10:20
  Keri Croft: And I always carbonate together, right?
• 10:22
  Keri Croft: Yes.
• 10:22
  SPEAKER_02: And I would think I want to be bringing the casserole.
• 10:25
  SPEAKER_02: I don't want to be there on the receiving end of the casserole.
• 10:27
  SPEAKER_02: So I I couldn't find a therapist that understood.
• 10:31
  SPEAKER_02: And I had really well-meaning therapists that just said the stupidest things to me.
• 10:37
  SPEAKER_02: Oh my gosh, and I don't even remember their name.
• 10:39
  SPEAKER_02: So this is not a good idea.
• 10:41
  SPEAKER_02: This is a whole other bird.
• 10:43
  SPEAKER_02: Mass appealed.
• 10:44
  SPEAKER_01: Um, I'm talking about her now, I lover.
• 10:47
  Keri Croft: We're not gonna dial it and we're gonna be canceled the minute I'll be leaving this whole website store on the outside waiting for like you've done fucked up.
• 10:59
  SPEAKER_02: I mean, I really feel like I should shut up and I'm not getting it.
• 11:03
  Keri Croft: No, it's amazing.
• 11:04
  Keri Croft: You're right though, about the therapist.
• 11:05
  SPEAKER_02: I just felt like it was.
• 11:07
  SPEAKER_02: I had one, I always say this just because it's for shock value, but it's true.
• 11:10
  SPEAKER_02: I had one that looked at me and said, and I'm sad and weepy.
• 11:14
  SPEAKER_02: I my uniform at that time was a pair of Uggs, a J.
• 11:17
  SPEAKER_02: Crew puffer coat, and a gap like sweater, and I just and cords, and I just wore it on repeat, and I looked so I was so sad.
• 11:24
  SPEAKER_02: And um, she looked at me and she said, I I wish you could like, can you just like stop thinking about your breasts?
• 11:31
  SPEAKER_02: And if you do think about them, just know and picture them that they're in an incinerator at Riverside.
• 11:36
  SPEAKER_02: And I'm like, Well, I can't stop thinking about that now.
• 11:39
  SPEAKER_02: What?
• 11:40
  SPEAKER_02: I was horrified.
• 11:41
  SPEAKER_02: I went to the car and rocked and sucked my thumb for about 10 minutes before I started driving away.
• 11:46
  SPEAKER_02: So, um, anyway, so Jody was different.
• 11:49
  SPEAKER_02: So we became friends and we started to dream about this.
• 11:53
  SPEAKER_02: And we literally would like hold hands and pray over, like, please, Lord, this is what we're supposed to do.
• 11:57
  SPEAKER_02: Like, you know, in the middle of La Chateau Lane.
• 11:59
  SPEAKER_02: And then we would take everything as a sign.
• 12:01
  SPEAKER_02: We'd show up with the same notebook and we'd be like, oh my gosh, it's a sign.
• 12:05
  SPEAKER_02: Everything was a sign.
• 12:06
  SPEAKER_02: And we literally would talk for an hour and a half about everything but what we wanted to do.
• 12:11
  SPEAKER_02: And then the last few minutes we'd be like, oh my gosh, we need to figure out how we're gonna do this.
• 12:14
  SPEAKER_02: So fast forward, I ended up retiring from Abbott and I went back to school to be a therapist.
• 12:20
  SPEAKER_02: So this is also kind of a funny story.
• 12:22
  SPEAKER_02: So I had a boss at Abbott that I loved.
• 12:24
  SPEAKER_02: I'd been at Abbott forever, and I was in Chicago.
• 12:26
  SPEAKER_02: I lived here, but I was going back and forth.
• 12:28
  SPEAKER_02: And um, I went to Northwestern to uh another mass.
• 12:31
  SPEAKER_02: So this will be a second master's.
• 12:32
  SPEAKER_02: So I have um a master's in medical education, a PhD in health economics, but the master's in clinical counseling from Northwestern.
• 12:40
  SPEAKER_02: So I didn't tell anybody but my boss and somebody from HR that I was basically working full-time and doing this program.
• 12:47
  SPEAKER_02: And so at my retirement party at Abbott, they had they had like, so what are you what are you gonna do now?
• 12:54
  SPEAKER_02: And you're gonna golf and do this.
• 12:55
  SPEAKER_02: And I was like, surprise, I'm gonna be a therapist psych.
• 12:58
  SPEAKER_02: I'm graduating tomorrow from Northwestern.
• 13:00
  SPEAKER_02: And everybody's like, What?
• 13:02
  SPEAKER_02: And so I did that, which was super fun.
• 13:05
  SPEAKER_02: I was the second oldest.
• 13:06
  SPEAKER_02: Shout out to Joan, this is a good one.
• 13:08
  SPEAKER_02: Shout out to Joan.
• 13:10
  Keri Croft: You need to start teen some people.
• 13:11
  SPEAKER_02: I mean Joan, she was the oldest.
• 13:14
  SPEAKER_02: She, Joan, Joan.
• 13:16
  Keri Croft: Um Joan, she's she's gonna be.
• 13:18
  Keri Croft: Joan, you are the one right now.
• 13:19
  Keri Croft: Yes, yes.
• 13:20
  SPEAKER_02: You Joan, but she needs you, Joan.
• 13:22
  SPEAKER_02: Joan, you gotta get away, get away from that sharp, severe bob you got going on because that wasn't doing you any favors.
• 13:28
  SPEAKER_02: Oh no, here's the bigger.
• 13:29
  SPEAKER_02: I'm just saying it.
• 13:29
  SPEAKER_02: I Joan, you need to know.
• 13:31
  SPEAKER_02: I would say this to your face if you were here.
• 13:33
  SPEAKER_02: I mean, it was like But the Bob is like really in.
• 13:35
  SPEAKER_02: Oh, but hers is called a cunty bob.
• 13:37
  SPEAKER_02: Do you hear me?
• 13:39
  SPEAKER_02: I do, but hers was like a mean, like was it like kind of like the dumb and dumber?
• 13:43
  SPEAKER_02: Like it was no, she had a she didn't have a bang, but it was like a severe.
• 13:47
  SPEAKER_02: But like the bang severe, like the bob down here lower.
• 13:50
  SPEAKER_02: Absolutely.
• 13:50
  SPEAKER_02: Yeah, okay.
• 13:51
  SPEAKER_02: Absolutely.
• 13:51
  SPEAKER_02: All right.
• 13:52
  Keri Croft: Well, Joan's gonna be a big thing.
• 13:53
  SPEAKER_01: Joan, I mean you're you're going really good there.
• 13:55
  SPEAKER_01: And then you just crashed to burn it.
• 13:57
  SPEAKER_02: So that's enough about me.
• 13:58
  SPEAKER_02: So I become a therapist, I find enliven.
• 14:01
  SPEAKER_02: Shout out to Brock.
• 14:03
  SPEAKER_02: That's a good one.
• 14:04
  Keri Croft: She's like, okay.
• 14:05
  SPEAKER_02: He is nervous, Brock, because his shot-outs aren't going well.
• 14:08
  SPEAKER_02: No, yours is gonna stay good.
• 14:10
  SPEAKER_02: And so I cold called the office and um, because I like the way the building looked, and I figured out the owner.
• 14:17
  SPEAKER_02: What?
• 14:18
  SPEAKER_02: I'm so ballsy.
• 14:19
  SPEAKER_02: And I figured out the Oni from the website, and I went in and I acted like I'd use a bathroom so I could see the office, because every office has a vibe.
• 14:27
  SPEAKER_02: Yeah, vibe.
• 14:28
  SPEAKER_02: And um, and I interviewed, and I think he was sitting there like, wait, so you're 55 years old, you're a new therapist, you have this whole other career, and you want to work for me.
• 14:38
  SPEAKER_02: And I'm like, Yeah, you got it.
• 14:39
  SPEAKER_02: He was like, All right.
• 14:41
  SPEAKER_02: And as he was leaving, he said, if you ever have a business, you've had all these things that you've done, if you've ever had a business idea, like I'm kind of into that stuff, just let me know.
• 14:48
  SPEAKER_02: And I said, as a matter of fact, I have.
• 14:50
  SPEAKER_02: So, and then I swear I'm gonna shut off because I feel like I'm talking so more.
• 14:55
  Keri Croft: Well, we have I I do have a question for you.
• 14:56
  Keri Croft: Okay, so last thing though, because this is kind of funny.
• 14:59
  Keri Croft: Well, that's that's coming, but not.
• 15:00
  SPEAKER_02: She's got super tiny feet, her feet are half the size of mine.
• 15:04
  SPEAKER_02: We decide, we try to get Jody and Brock to meet, and we set it all up, and we meet at Global Gallery in Clintonville for coffee, and we meet, and Brock is like, Yeah, I mean, you guys feel like we're like, we want to work with women, women, women that have had breast cancer, but other things, and it's since expanded, and we'll tell you more about that.
• 15:21
  SPEAKER_02: And um, and he said, Yeah, I mean, let's just keep talking.
• 15:23
  SPEAKER_02: This feels like a good thing.
• 15:24
  SPEAKER_02: And that was March 20th, 2020.
• 15:27
  SPEAKER_02: What?
• 15:27
  SPEAKER_02: And we came out and the world shut down.
• 15:29
  Keri Croft: Yeah, yeah, yeah.
• 15:30
  Keri Croft: Amazing.
• 15:31
  SPEAKER_02: And so a whole year went by until we ever even met again.
• 15:34
  SPEAKER_02: But Jody was still in the hospital and I was scared to death of COVID.
• 15:37
  SPEAKER_02: So we would meet and we'd roll down our windows because I didn't want to get near her because I knew she was full of COVID, even though she wasn't.
• 15:43
  SPEAKER_02: And we would talk over the window.
• 15:44
  SPEAKER_02: That was fine.
• 15:44
  SPEAKER_02: Yeah, she was like, okay, nut job.
• 15:46
  SPEAKER_01: You want me to stay on the passenger side and roll down my window, or can I stay on the driver's side?
• 15:50
  SPEAKER_01: Yeah.
• 15:50
  SPEAKER_02: And so we would talk over the so anyway.
• 15:52
  SPEAKER_02: So then um, so that's how it started.
• 15:55
  SPEAKER_02: That was, and we've had the practice going for about three years.
• 15:59
  Keri Croft: Draw so draw it in though.
• 16:00
  Keri Croft: So if someone's listening, they're still couch carry.
• 16:03
  SPEAKER_02: Are you saying I'm way off on a tangent?
• 16:05
  SPEAKER_02: Because that hurt.
• 16:06
  Keri Croft: No, no, no.
• 16:07
  Keri Croft: I'm saying for your common listener, yeah, right now, they're probably like, oh, cool, this sounds all great.
• 16:13
  Keri Croft: Who's your ideal per?
• 16:14
  Keri Croft: Like, who would be walking through your doors?
• 16:16
  Keri Croft: What would they experience?
• 16:17
  Keri Croft: And like what's this is a great idea.
• 16:18
  Keri Croft: Yeah, go get right in.
• 16:19
  SPEAKER_01: So what we really try to hit, there are there are gaps in care, right?
• 16:22
  SPEAKER_01: So there are gaps in care as far as mental health.
• 16:24
  SPEAKER_01: There is gaps in care of time.
• 16:25
  SPEAKER_01: Like, we don't talk about time that that people get with providers.
• 16:28
  SPEAKER_01: Like it's just too short.
• 16:29
  SPEAKER_01: We and as providers, we don't choose that.
• 16:31
  SPEAKER_01: Like when we're in these different systems, we get 15 minutes to see a patient.
• 16:34
  SPEAKER_01: And when you have 15 minutes to see a patient, you start finding yourself having the same conversation over and over again because there's no follow-up in between, right?
• 16:40
  SPEAKER_01: So it's like these are the things you need to do, and we'll see you back in six months or a year.
• 16:44
  SPEAKER_01: And you come back and basically have that same conversation because there's been nothing, no resources for that person in between time to really help guide him to make those changes.
• 16:52
  SPEAKER_01: So we wanted to create that the space where we could help through like those gaps, where we can say, what is your family physician recommending?
• 16:59
  SPEAKER_01: What is your GYN recommending?
• 17:00
  SPEAKER_01: Where are you mental health-wise?
• 17:02
  SPEAKER_01: Because as a medical provider, we can get you to a certain space, which is great.
• 17:06
  SPEAKER_01: But if mental health isn't where it should be, then then how good are we?
• 17:09
  SPEAKER_01: And vice versa.
• 17:10
  SPEAKER_01: So both of those go hand in hand, and it's really been like the medical side has gotten a lot of that attention, and the mental health kind of falls under that or behind that.
• 17:18
  SPEAKER_01: And it's so valuable as a medical provider to have the information from the mental health provider.
• 17:23
  SPEAKER_01: I mean, that's just as valuable to me and how to and how to help.
• 17:26
  SPEAKER_01: So we wanted to provide that space.
• 17:27
  SPEAKER_01: Now, you know, we can like order labs medications, and but we want to work to like work in that space with their providers that they already have.
• 17:35
  SPEAKER_01: So we're not taking the place of a family physician or a GYN, but but medicine is changing where that landscape is different.
• 17:42
  SPEAKER_01: So if you talk about hormone replacement therapy, think of all the places you can get it.
• 17:45
  SPEAKER_01: There's so many different ways of getting it.
• 17:47
  SPEAKER_01: And so so it's uh it's trying to pull all those pieces together for someone.
• 17:50
  SPEAKER_01: So when they do see their family physician, they feel like there's a good foundation there as far as what do I need to talk about and where am I with things?
• 17:56
  SPEAKER_01: Are there things that maybe haven't been ordered, not because it's been ignored, but because they just don't have time to do it?
• 18:02
  SPEAKER_01: So then we can come in and say, hey, have you had this test ordered?
• 18:05
  SPEAKER_01: You know, here's why we'd recommend it.
• 18:07
  SPEAKER_01: And I can kind of fill in those gaps.
• 18:09
  SPEAKER_01: So um basically it's women from or anyone who identifies as female.
• 18:13
  SPEAKER_01: Um, it's at any age.
• 18:14
  SPEAKER_01: Um I say any age, it's probably more like 20 and older.
• 18:18
  SPEAKER_01: And then it's it's postpartum depression, it's um hormone imbalance, like you know, perimenopause, menopause.
• 18:24
  SPEAKER_01: It's sometimes just having a place to say, hey, I've seen my GYN and my family physician, and these are things we're talking about, but I still am feeling this way.
• 18:32
  SPEAKER_01: What are some, you know, what are some ideas you have?
• 18:34
  SPEAKER_01: And so sometimes it's just having a provider sit in front of you to give you time to process through where you are.
• 18:39
  SPEAKER_01: And and it's been really amazing as far as like we didn't plan to um create this in a way that it builds community in the way that it actually has.
• 18:49
  SPEAKER_01: Um, you start to realize people just just want to have a community to feel like they can come into a space.
• 18:55
  SPEAKER_01: We cared very much about not feeling like a doctor's office.
• 18:58
  SPEAKER_01: No, we want you to feel like you're coming into a friend's apartment, your apartment.
• 19:02
  SPEAKER_01: Like we want this to feel as much as your space as it is ours.
• 19:05
  SPEAKER_01: And so we worked really hard to create that of atmosphere.
• 19:08
  SPEAKER_01: We want it to be accessible, so we accept insurance, which changes a business model.
• 19:12
  SPEAKER_01: Insurance, accepting insurance isn't easy.
• 19:14
  SPEAKER_01: Um, we do sacrifice a lot in doing that, but we really wanted to, you know, sometimes if you don't accept insurance, then it's hard for anyone to think that they can assess those um resources.
• 19:26
  SPEAKER_01: And so I think people don't accept insurance and do a great job doing that.
• 19:30
  SPEAKER_01: I don't think there's a right or wrong way to do that.
• 19:32
  SPEAKER_01: But I do feel like for us in our niche was to say, hey, we accept insurance.
• 19:36
  SPEAKER_01: And we wanted to make it a space where there is no wrong answer.
• 19:40
  SPEAKER_01: There's you can be afraid.
• 19:41
  SPEAKER_01: You can come and have a history of breast cancer and say, what about hormone replacement therapy?
• 19:46
  SPEAKER_01: And not feel guilty for asking about it, but be able to have a real conversation about it and feel comfortable asking any questions.
• 19:52
  SPEAKER_01: Again, back to where, like how we kind of connected through like being afraid together and then providing a safe space for each other.
• 19:59
  SPEAKER_01: That's what we wanted to provide.
• 20:01
  Keri Croft: Avena Women's Care is a collective of 40 plus providers that have been serving central Ohio communities with comprehensive women's health care for decades.
• 20:09
  Keri Croft: They meet women where they are in every phase of life, from fertility services to menopause care, annual checkups to 3D mammography.
• 20:16
  Keri Croft: Avena provides robust services for all.
• 20:19
  Keri Croft: So for the highest level of individualized women's health care, there's one name to remember Avena Women's Care.
• 20:25
  Keri Croft: Go to www.avenawomen's care.com to request an appointment.
• 20:29
  Keri Croft: Be sure to tell them Carrie sent you.
• 20:31
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• 20:35
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• 20:40
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• 20:44
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• 20:53
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• 20:57
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• 20:59
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• 21:00
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• 21:01
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• 21:06
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• 21:07
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• 21:25
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• 21:28
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• 21:29
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• 21:31
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• 21:35
  SPEAKER_02: And there's this thing called post-traumatic growth.
• 21:37
  SPEAKER_02: We talk a lot about post-traumatic distress, but post-traumatic growth is finding a purpose for the thing that scared you the most and or or that was traumatic, however you define trauma.
• 21:47
  SPEAKER_02: And that's really what we we both found a purpose for that.
• 21:51
  SPEAKER_02: I I found a huge purpose for that.
• 21:53
  SPEAKER_02: I I've never I've never worked harder, more hours for less money, frankly, because I left a a corporate.
• 22:00
  SPEAKER_02: Situation that you did too, right?
• 22:02
  SPEAKER_02: You know, it's you're working hard, like we're hawking it.
• 22:04
  SPEAKER_02: But I've never felt better about what I'm doing, more fulfilled, having more fun.
• 22:08
  SPEAKER_02: I mean, we have fun.
• 22:10
  SPEAKER_02: Like we genuinely have fun.
• 22:12
  SPEAKER_02: We genuinely love each other.
• 22:14
  SPEAKER_02: And we love Karen.
• 22:15
  SPEAKER_02: And I we have a great group of therapists that are we're bringing them along.
• 22:19
  SPEAKER_02: Like, hey, come on, dream.
• 22:21
  SPEAKER_02: You know, do you want to work with this population because you're a new mom and you, you know, you had struggles after pregnancy?
• 22:27
  SPEAKER_02: Please find those people.
• 22:29
  SPEAKER_02: And a lot of people for me have a fear of recurrence or a lot of health anxiety, and they're not quite sure where to go with that.
• 22:35
  SPEAKER_02: And they they feel a lot of shame that, you know, they finished their treatment, they rang the bell after chemo, their whole family is moved on.
• 22:42
  SPEAKER_02: Everyone, and I always do, you know, say that like you you're busy doing all the stuff of treatment, whatever the whatever the condition is.
• 22:50
  SPEAKER_02: Whatever we have people with lots of different chronic illnesses and and post cancers and active cancers, and you're doing all the stuff, it stops, you stop, and then you're like, uh oh, I feel really anxious and I can't focus again, and I I I'm scared and I'm, you know, so tired and so wound up or whatever it is.
• 23:09
  SPEAKER_02: Nobody tells you that.
• 23:10
  SPEAKER_02: Nobody told me that.
• 23:11
  SPEAKER_02: Nobody said when you heal from your surgery, when your reconstruction is complete, when you finish your tamoxifen, when you do all that, you're gonna feel like shit.
• 23:18
  SPEAKER_02: And I wish somebody would have.
• 23:20
  SPEAKER_02: I always say if we didn't have this going on, I would literally set up, you know, Lucy, the doctor is in outside of the James and the Spielman and the Bing and say, Hey, did you just get diagnosed and you're gonna go through all this stuff?
• 23:32
  SPEAKER_02: Let me normalize what's gonna happen to you later.
• 23:35
  SPEAKER_02: And sometimes that's all it is.
• 23:36
  SPEAKER_02: It's just saying, and I'm obviously I'm super open about everything.
• 23:41
  SPEAKER_02: Very there's nothing I won't.
• 23:43
  SPEAKER_02: So when people say, Can I ask you something?
• 23:45
  SPEAKER_02: Absolutely, please ask me.
• 23:46
  SPEAKER_02: And then I try to, you know, give my perspective because nobody gave me hope except Jody.
• 23:51
  SPEAKER_02: I swear to god, nobody.
• 23:52
  SPEAKER_02: And even the surgeon that she worked with, I felt ridiculous still feeling scared.
• 23:58
  SPEAKER_02: And the oncologist, I I they were great.
• 24:00
  SPEAKER_02: They were great, but I felt ridiculous that I didn't like I couldn't just get over that I had a good diagnosis and I was gonna be okay.
• 24:07
  Keri Croft: Well, I think here's the way I see it.
• 24:09
  Keri Croft: I think that like it's been a long time coming for these.
• 24:12
  Keri Croft: I don't can I call you supplemental or you're a layer of someone's health care because when the oncologist is laser focused, like they may not have the best bedside manner, they may not be focused on the you after you're treating.
• 24:26
  Keri Croft: They are so focused on getting you better, and that's where they should be focused.
• 24:30
  Keri Croft: And so you can't be great at all things.
• 24:33
  Keri Croft: And so it's surprising to me that it's taken us this long, you know, in the world to be like, oh, wait a minute, because doctors are just human beings, they're not, you know, the end all be all.
• 24:42
  Keri Croft: They all are doing their best at what they have and they're very good and deep at at their thing.
• 24:46
  Keri Croft: Right.
• 24:47
  Keri Croft: So to have you as this like foundation to be able to cover all these other bases, and then they can be really good at what they're doing, which is killing the tumor or getting it out of the bed.
• 24:57
  SPEAKER_01: That's exactly how we look at it.
• 24:58
  SPEAKER_01: Yeah, and and we do.
• 24:59
  SPEAKER_01: Like, like we care very much that the pro I mean, we we're lucky here, we have great providers.
• 25:04
  SPEAKER_01: I learned so much from my time with the with the breast surgeons and and the other APPs that I worked with, and um medical oncologists, like I have so much respect for that.
• 25:13
  SPEAKER_01: And I recognize the time that don't have, and you're right, like when you're so focused on you know, I gotta save this life, I gotta save this life, you know, that's that that that takes time and energy.
• 25:23
  SPEAKER_01: And then yeah, yeah, yeah.
• 25:25
  Keri Croft: Have you have do you feel like so I say that, but at the same time, I can also see a resistance from the medical world?
• 25:32
  Keri Croft: Because I've seen a resistance from the traditional OBGYN to for people who are doing like HRT.
• 25:37
  Keri Croft: Like it's kind of like the sandbox kind of thing.
• 25:39
  Keri Croft: It all comes down to like kids playing together.
• 25:41
  Keri Croft: Um, do you feel an apprehension or is there like a a groove that you've found like that you've gotten into with?
• 25:47
  SPEAKER_01: I think it's important to like like it's nice that we're coming into this with a reputation, right?
• 25:52
  Keri Croft: So so a lot of the people that we're Jody's reputation is stellar.
• 25:56
  Keri Croft: Thank God, because if you take the average of the two of you, no, she better be a triple A bronze.
• 26:03
  Keri Croft: It's it's a breaking down the meaning.
• 26:05
  Keri Croft: We're wearing the party down in some riff rap, like dragging down the means.
• 26:11
  Keri Croft: I mean, this one.
• 26:13
  Keri Croft: You guys are a strong B minus together.
• 26:16
  SPEAKER_02: Thank God.
• 26:20
  SPEAKER_02: I'm just drag- it's so easy to drag it down.
• 26:22
  SPEAKER_02: It's not even that hard.
• 26:23
  SPEAKER_02: We need that.
• 26:24
  SPEAKER_02: Not even that hard.
• 26:25
  SPEAKER_02: Listen, gentlemen C not showing off, not falling behind.
• 26:28
  SPEAKER_02: That's what we're doing here.
• 26:29
  SPEAKER_02: That's what we're doing.
• 26:30
  SPEAKER_02: No, I'm getting it.
• 26:31
  SPEAKER_01: No, but I mean, if you think I mean a good reputation is just caring and it's like going the extra mile and it's paying attention like to data, you know, like it's not just like like jumping on a bandwagon to say, hey, this is great, like it's gonna solve all these problems.
• 26:44
  SPEAKER_01: It's you know, so that's a repute, you know, like that's what that is.
• 26:47
  SPEAKER_01: And so I think if you're going into it that way, then I think you do get have the respect from other providing, you know, other providers.
• 26:53
  SPEAKER_01: Now, uh, there are probably times at first when someone says they see us, there, you know, there's probably all those other visions going through, like, what really is this?
• 27:00
  SPEAKER_01: And and I think that's the other reason why accepting insurance was really important for us.
• 27:04
  SPEAKER_01: Because it gives us some validity and that space too.
• 27:06
  Keri Croft: I was thinking the same thing when you said that.
• 27:08
  SPEAKER_01: Okay.
• 27:08
  SPEAKER_01: Yeah.
• 27:09
  SPEAKER_01: Good.
• 27:09
  Keri Croft: Because we want you to think because I mean, in the defense of these OBGYNs and the traditional medical space, there's a lot of, I mean, it's trendy right now.
• 27:19
  Keri Croft: Like menopause, perimenopause is trendy.
• 27:21
  Keri Croft: It's hot.
• 27:22
  Keri Croft: Which is great because I'd rather have that for us than like shame and not talking.
• 27:28
  Keri Croft: That being said, that attracts probably a lot of people who maybe shouldn't or don't have people's best interests.
• 27:35
  Keri Croft: So I think by you guys, first of all, taking insurance, why wouldn't you?
• 27:38
  Keri Croft: Right.
• 27:39
  Keri Croft: Right.
• 27:39
  Keri Croft: And why wouldn't your your purpose and intent be to make it accessible for that woman who needs it as opposed to not?
• 27:46
  Keri Croft: And so I think you just taking that extra step and doing that says a lot.
• 27:50
  SPEAKER_01: And it and we had the opportunity to do it, right?
• 27:52
  SPEAKER_01: So if I was on my own and trying to to still provide the same kind of care, I couldn't accept insurance on my own, make any money at it at all.
• 27:59
  SPEAKER_01: You know, so there is that kind of fine line too, is as females, I don't think it's fair to be judged for trying to make money in what you do, right?
• 28:06
  SPEAKER_01: But yet you still want to have, you know, validity in what you're doing as far as like we do accept it.
• 28:11
  SPEAKER_01: You know, so there is it is kind of, I mean, we have you know, I respect that we have our own little niche, we're able to do it, and we're thankful that we can.
• 28:19
  SPEAKER_01: Oh, we are but there are you know, not everybody can, and I get that too.
• 28:25
  SPEAKER_01: Yeah.
• 28:25
  Keri Croft: Let me ask a question, because you did write about this about being judged for making money.
• 28:28
  SPEAKER_01: Yeah, yeah.
• 28:29
  Keri Croft: So let's give it away from this for a minute and into that broader conversation.
• 28:34
  Keri Croft: Yeah.
• 28:34
  Keri Croft: Because I I might have this community now called Build that I launched in June, and it's just been so great.
• 28:40
  Keri Croft: Same labor of love, passion project.
• 28:42
  Keri Croft: It's been in my head for like two years, yeah, or if not longer.
• 28:45
  Keri Croft: And so now finally having this group of women that are having conversations and you know, whatever.
• 28:49
  Keri Croft: The thing that just got brought up was around how much you charge, being nervous to charge, oh, but it only takes me this much time.
• 28:55
  Keri Croft: So we've had this whole conversation.
• 28:57
  Keri Croft: So, what are your thoughts around that?
• 28:58
  SPEAKER_01: Like, I see it like like in like especially in the hormone space, you know, like it there's something so special about women lifting up lifting up women, you know, like there, like there's a special energy about that.
• 29:07
  SPEAKER_01: And breast cancer is such a great example of that.
• 29:10
  SPEAKER_01: It's a it's a palpable energy that you get from that.
• 29:12
  SPEAKER_01: And it's disappointing when um there's judgment, whether it's I mean, you can take it back to if you stay home with your kids or work with your, you know, like there's there's so many little spaces of those of that judgment.
• 29:21
  SPEAKER_01: And and you find it in this space too.
• 29:23
  SPEAKER_01: And so it is hard to kind of like how do you stay genuine in the care that you're trying to provide and not be judged for how do you make money in it?
• 29:31
  SPEAKER_01: You know, how do you and and why are we not celebrated for finding a business model where you can do both?
• 29:36
  SPEAKER_01: Like, why is it that you have to kind of second guess yourself and some of those decisions when I don't think everybody does second guess themselves, you know, not to make it a a a woman man, you know.
• 29:45
  SPEAKER_01: But but at the same time, we're judged a little differently as business women to be successful or to make hard decisions or to make the decisions that make money, then all of a sudden, you know, there's something about that that you're judged for.
• 29:57
  SPEAKER_01: So it is kind of an interesting, it's it's been interesting kind of learning the business side of things.
• 30:01
  SPEAKER_01: We this is new for us, and and and we just kind of dig in, you know, try to try to learn as we go.
• 30:06
  SPEAKER_01: And so it's been interesting.
• 30:07
  SPEAKER_01: I'm probably more of an observer, like kind of taking in all the information, looking at how other people are doing it.
• 30:12
  SPEAKER_01: And Amy's our yes person that, you know, it's in front of her, yes, we're doing it.
• 30:15
  SPEAKER_01: And it takes both of us.
• 30:16
  SPEAKER_01: Remember the necklip story?
• 30:17
  SPEAKER_01: Yeah, it takes both of us.
• 30:19
  SPEAKER_01: Like it, like I would still be, I always say I'd still be in the basement working out how many ways this wasn't gonna work.
• 30:24
  SPEAKER_01: And a spreadsheet.
• 30:26
  SPEAKER_01: Like, yes, like and and I'm not spreadsheet, but I'm more of how are other gonna how the how are other people gonna judge what I'm doing?
• 30:33
  SPEAKER_01: Clearly, and and I have more anatomy.
• 30:36
  Keri Croft: Yeah, so that probably goes deep, yeah, like way beyond business for you.
• 30:39
  Keri Croft: Yes, yeah.
• 30:40
  Keri Croft: Because I'm saying charge, honey.
• 30:41
  Keri Croft: Yeah, like and this is my the conversations I've been having is like, wait, why are why are we not charging?
• 30:47
  Keri Croft: Right.
• 30:48
  Keri Croft: The way you position yourself is everything.
• 30:50
  Keri Croft: So whether it's you walking into a room at a dinner party, yeah, the way you position yourself in a business meeting, that's everything.
• 30:56
  Keri Croft: Yeah.
• 30:57
  Keri Croft: And so why would I position myself as less than and say, oh, I'm only gonna charge you$300 because it's like, hell no.
• 31:03
  Keri Croft: Right.
• 31:04
  Keri Croft: I'm gonna charge this because this is what I'm worth, and then be willing to walk away.
• 31:08
  Keri Croft: Right.
• 31:08
  Keri Croft: Because Ann, when you get older, when you get more season, when you get the business under your belt and you sell it and you realize what do we do right?
• 31:14
  Keri Croft: What do we do wrong?
• 31:15
  Keri Croft: The one thing I would tell any entrepreneur before starting anything today is pick your ideal.
• 31:21
  Keri Croft: Like, who do you want to work with and understand that like they need you as much as you need them.
• 31:26
  Keri Croft: Don't go out into the world like, oh, I want everyone to love me.
• 31:29
  Keri Croft: And just be very discerning around your ideal client.
• 31:32
  Keri Croft: Serve that person over and over again and charge for it because you are gonna find yourself in you're just gonna back yourself into a business where you don't even like half the people.
• 31:42
  Keri Croft: But but it's but it's you don't think that way when you start.
• 31:45
  Keri Croft: I mean, when we first started, I I mean, oh my gosh, going back to you know, the first days of SOS, oh man.
• 31:51
  Keri Croft: I mean, the path you can only imagine me 12 years ago, 13 years ago, just the energy, the but like the the need and the desire for everyone to love it.
• 32:00
  Keri Croft: You know, it's exhausting.
• 32:01
  Keri Croft: It's dangerous.
• 32:01
  Keri Croft: It's exhausting.
• 32:02
  Keri Croft: It's dangerous.
• 32:03
  Keri Croft: Yeah.
• 32:03
  Keri Croft: Now we were very successful.
• 32:04
  Keri Croft: Right.
• 32:04
  Keri Croft: It worked very well.
• 32:05
  Keri Croft: Um and there are some great things about it.
• 32:07
  Keri Croft: And now that I look at that and I analyze it, the way that I do it today with build, I would rather 20 women who align on on every, you know, you have to align 110%, but like for the most part, and and have this beautiful sort of mosaic.
• 32:22
  Keri Croft: I'd rather 20 of those.
• 32:24
  Keri Croft: That is than 2,000 of like, what the fuck is even happening?
• 32:29
  Keri Croft: Because I can give more and and be in my zone and really help, you know.
• 32:33
  Keri Croft: But I think that's also like when you turn it around to say, how am I really adding value to those people?
• 32:37
  Keri Croft: Like, not what are you giving me?
• 32:39
  Keri Croft: Right, right.
• 32:39
  Keri Croft: You know, like because that doesn't, that's a very diluted, that doesn't last.
• 32:43
  Keri Croft: Like, what what can you give me?
• 32:44
  Keri Croft: Like it's like, what can I really do to differentiate or to add value to each one of those women's lives?
• 32:48
  Keri Croft: And it's it's different for every woman.
• 32:50
  Keri Croft: Right, right, right.
• 32:51
  Keri Croft: So charge, honey.
• 32:53
  Keri Croft: Charge.
• 32:54
  Keri Croft: And if you have a problem, charge and call me.
• 32:57
  SPEAKER_00: Wow.
• 32:58
  Keri Croft: Because after I get done with you, you're gonna be like, okay, I'm gonna charge.
• 33:02
  Keri Croft: We're charging.
• 33:03
  Keri Croft: We're charging.
• 33:04
  Keri Croft: The shit ain't you the shit you're doing, ain't easy.
• 33:06
  Keri Croft: You need to charge.
• 33:07
  SPEAKER_02: Well, and and just I mean, Jodi went back, she has a a degree from University of Michigan then on sexual health and wellness.
• 33:15
  SPEAKER_02: And you know, she's this we both continue to invest in ourselves to invest in this.
• 33:22
  SPEAKER_02: We found that women either after, you know, a surgical menopause or just a natural menopause, you know, the the whole the the sexual health and wellness piece is uh nobody ever asked me, hey, how how's sex for you after breast cancer or tamoxifen blocking your estrogen for six years?
• 33:42
  SPEAKER_02: Does it hurt?
• 33:43
  SPEAKER_02: Yeah, it feels like shards of glass.
• 33:44
  SPEAKER_02: It feels like a nail, you know, a board being planed is how that feels.
• 33:49
  SPEAKER_02: Again, I'm kind of forgetting.
• 33:50
  SPEAKER_02: I'm like oh my god.
• 33:51
  Keri Croft: That's what women know.
• 33:52
  Keri Croft: Women need to hear that.
• 33:53
  Keri Croft: I mean, it's very hard to talk about.
• 33:55
  SPEAKER_02: Absolutely adore and love and have been with my husband forever.
• 33:59
  SPEAKER_02: He's wonderful.
• 34:00
  SPEAKER_02: He was so wonderful during the whole process and kind and supportive and didn't care that I didn't have breast and all of that.
• 34:07
  SPEAKER_02: So how lucky am I?
• 34:08
  SPEAKER_02: But I'm gonna butt come in, Dave.
• 34:10
  SPEAKER_02: There's a big butt.
• 34:11
  SPEAKER_02: Sorry, Dave.
• 34:11
  SPEAKER_02: Listen, Dave, wait, ready.
• 34:12
  SPEAKER_01: The hammer, the hammer is gonna come down.
• 34:15
  SPEAKER_01: We can put this to you in the hot tub anytime, Dave.
• 34:18
  SPEAKER_01: It's fine.
• 34:20
  SPEAKER_01: You never want to go okay, Dave.
• 34:22
  SPEAKER_02: But um, it hurt.
• 34:24
  SPEAKER_02: Yeah, you know, and as some nobody, it was never talked about as there's these alternatives.
• 34:29
  SPEAKER_02: I had estrogen and progesterone positive, vitriple positive breast cancer.
• 34:34
  SPEAKER_02: So I couldn't take a systemic hormone replacement.
• 34:37
  SPEAKER_02: I couldn't, and Jody would ask about that stuff, you know, and and I didn't feel uncomfortable talking about it.
• 34:44
  SPEAKER_02: And I really feel comfortable talking about it now because I talk about it all the time.
• 34:47
  SPEAKER_02: You know, I always say it when I was in graduate school for this, there was a marriage and family tract and a sexual health and wellness track.
• 34:55
  SPEAKER_02: And I thought, I said, I'm never gonna talk about sex.
• 34:57
  SPEAKER_02: And I did the the marriage and family.
• 34:59
  SPEAKER_02: I talk about sex all day, every day.
• 35:01
  SPEAKER_02: Like someone needs to.
• 35:03
  SPEAKER_02: I, you know, when people come to me and say, you know, can I can I tell you I I just it hurts and I don't feel like doing it anymore.
• 35:10
  SPEAKER_02: I'm like, me too, girl, me too.
• 35:12
  SPEAKER_02: And there's something to do for that.
• 35:14
  Keri Croft: Are there support groups for men who whose what I I just had this thought.
• 35:18
  Keri Croft: Yeah.
• 35:19
  Keri Croft: Okay, because men don't talk.
• 35:20
  Keri Croft: Y'all are a bunch of like But women don't either.
• 35:23
  Keri Croft: Well, you know what I mean?
• 35:24
  Keri Croft: Like it's different.
• 35:24
  Keri Croft: Okay, well, if you give them the space, they will do.
• 35:29
  Keri Croft: But even if you like tee them up with like Bud Light and Like they're like, bruh, yeah.
• 35:35
  Keri Croft: And so, okay, I'm generalizing, but like I know there's something.
• 35:39
  Keri Croft: You know what?
• 35:39
  SPEAKER_02: I just got off the hot seat with that little ending of the.
• 35:42
  Keri Croft: Listen, I'll go all day, I'll die on the hill with the man's.
• 35:45
  Keri Croft: Okay.
• 35:46
  Keri Croft: I know there's some of you out there that are like, you know, getting deep talks with your bro.
• 35:50
  Keri Croft: Are there a support?
• 35:51
  Keri Croft: There should be a support group for men who have wives going through this because they're like we talk about their satire.
• 35:59
  Keri Croft: They're satire on TikTok and they're hilarious.
• 36:02
  Keri Croft: Yeah.
• 36:03
  Keri Croft: But like, should we like help y'all?
• 36:05
  Keri Croft: Because we we you we know you're going through it.
• 36:07
  SPEAKER_01: We were at like a it was like a fair, it was like a health fair or something.
• 36:10
  SPEAKER_01: You know how you do everything you can to get your name out.
• 36:12
  SPEAKER_01: Oh yeah, we we we we've done it all.
• 36:14
  SPEAKER_01: And so you can slutten it out on the ass.
• 36:17
  SPEAKER_01: So we were we were doing that and we were shocked at how many men came by and got our pamphlets because they were like, okay, our wives need this appropriate.
• 36:26
  SPEAKER_01: My husband will save it.
• 36:27
  SPEAKER_01: He's like, yeah.
• 36:28
  Keri Croft: He'll be like, yeah, my God.
• 36:29
  Keri Croft: So the other day, I'm not shitting you.
• 36:31
  Keri Croft: So and this is the way that men, he's like, So are you like still going through that menopause?
• 36:36
  Keri Croft: That's their menopause.
• 36:37
  Keri Croft: Am I going through menopause?
• 36:39
  Keri Croft: But then the other day I had like the hot flat.
• 36:42
  Keri Croft: I have never had something like this before.
• 36:43
  Keri Croft: It was like, I think it was like a combination of low blood sugar and oh that's a bad one.
• 36:48
  Keri Croft: What does that happen?
• 36:49
  Keri Croft: Heck yeah.
• 36:50
  Keri Croft: I don't know what was going on with low blood sugar.
• 36:52
  Keri Croft: All of a sudden, I had when I say pellets of sweat, and so God love him.
• 36:56
  Keri Croft: He went in the freezer, he has this huge thing for his knee.
• 36:59
  Keri Croft: It's like this big ice thing.
• 37:01
  Keri Croft: He comes over and just like throws the whole thing on my back like a cape.
• 37:04
  Keri Croft: And I was like, Jesus, that feels good.
• 37:07
  unknown: Thank you.
• 37:08
  Keri Croft: But like he'll just ask, he's random.
• 37:10
  Keri Croft: But I mean, the men probably need a little, like, you know, like an AA, but for men, like you can get into a room, be like, Oh, my name is Dave.
• 37:17
  Keri Croft: And like it really hurts.
• 37:19
  Keri Croft: He doesn't want to have sex anymore.
• 37:20
  Keri Croft: And darling hurts.
• 37:22
  Keri Croft: I need help, guys.
• 37:23
  SPEAKER_02: All right.
• 37:23
  SPEAKER_02: See, Dave, I'm telling you, and my kids are gonna probably hear this.
• 37:26
  Keri Croft: Kids are like, probably used to this.
• 37:29
  Keri Croft: They're desensitized.
• 37:31
  SPEAKER_02: I mean, um, so fun, not fun.
• 37:34
  SPEAKER_02: Interesting stat that we use all the time.
• 37:36
  SPEAKER_02: But recently, in the last two years, a study came out that um when men are diagnosed with prostate or testicular cancer or anything that's gonna impact them and their sexual health, 86% of the times in the very first session that is mentioned.
• 37:50
  SPEAKER_02: Like, here's your treatment options, but this is how it's gonna impact single digit for women 86 versus six.
• 37:57
  SPEAKER_02: That's true.
• 37:58
  SPEAKER_02: Nobody, you know, so we talk about that.
• 38:00
  SPEAKER_02: And I do know some, I more people are talking about it for sure.
• 38:04
  SPEAKER_02: So this is not, and I want to just second what Jody said, not to dig myself out of clearly a hole that I'm in right now, but um, but I had amazing doctors.
• 38:14
  SPEAKER_02: I mean that.
• 38:15
  SPEAKER_02: And Jodi was an extension of a very, very, very good team.
• 38:20
  SPEAKER_02: She just met me.
• 38:21
  SPEAKER_02: I mean, clearly, I'm still here sitting here talking about it, but clearly there was something that was missing.
• 38:26
  SPEAKER_02: And again, it was more of a time thing, I think, for them than anything because I came in technically, medically, as a chip shot, and I became a really complicated dog leg left, and nobody knew quite what to do with me.
• 38:40
  SPEAKER_02: Little golf, shout out to golf.
• 38:41
  SPEAKER_02: I'm a golfer, shout out to that.
• 38:43
  Keri Croft: Now she's shouting out to everyone.
• 38:45
  Keri Croft: I know, like she's overdoing the to every human.
• 38:48
  Keri Croft: Now she's shout out to golf.
• 38:49
  SPEAKER_02: She's hoping that may or may not go on.
• 38:53
  SPEAKER_02: Tennis to Gerald, my golf partner.
• 38:56
  Keri Croft: I may not want shout out to the person in high school, maybe that they're watching.
• 39:00
  SPEAKER_02: Shout out to Mr.
• 39:01
  SPEAKER_01: Allhouse, RAP, RAP, Mr.
• 39:04
  SPEAKER_01: Haldhouse.
• 39:05
  SPEAKER_01: Male person.
• 39:06
  SPEAKER_01: There's probably a lot of people in your life that could give you a shout out.
• 39:08
  Keri Croft: In all seriousness, if someone watches this and doesn't, they're not intrigued to come see the two of you.
• 39:13
  Keri Croft: I don't know what you're I mean, this is like the best advertising ever for the two of you.
• 39:18
  Keri Croft: Because you're you're real and you can tell your intention, your your intentions are pure.
• 39:23
  Keri Croft: And I feel like you're gonna be you're really good at what you do, and so you're gonna help a lot of people.
• 39:27
  Keri Croft: Oh that is so nice.
• 39:29
  Keri Croft: Yeah, and just a little comic relief too.
• 39:32
  Keri Croft: Yeah, we it's important, right?
• 39:33
  SPEAKER_02: That's that's well, there's a thing in therapy called dosing, and it's I don't sit down with somebody and are like, tell me all the terrible things that happened, how terrible scared you are, and we talk for you know an hour about all that.
• 39:43
  SPEAKER_02: We we dose it, right?
• 39:45
  SPEAKER_02: We get in, we pull back, take a breath, go back in.
• 39:48
  SPEAKER_02: It it just works better, yeah.
• 39:50
  SPEAKER_02: You know, than just having it be so heavy the whole thing.
• 39:54
  SPEAKER_02: I I'll tell you, I can't personally, I couldn't stand that in therapy.
• 39:59
  SPEAKER_02: Just feeling like it was like dun, and you go in and it's just this like really shout out to singing.
• 40:07
  SPEAKER_00: Um I'm like, what else are we doing here?
• 40:09
  SPEAKER_00: This is great.
• 40:11
  SPEAKER_02: All right.
• 40:11
  SPEAKER_02: I'm just gonna Okay, listen.
• 40:14
  SPEAKER_02: Wrap it up, Pete.
• 40:16
  SPEAKER_02: Wrap it up.
• 40:16
  Keri Croft: Any last words on vibe and why someone should come see you?
• 40:20
  SPEAKER_02: Take it away.
• 40:21
  SPEAKER_02: Oh boy, you go because we're uh we're waiting for you.
• 40:25
  SPEAKER_01: We really are.
• 40:27
  SPEAKER_02: And we are opening a second location in Powell.
• 40:30
  SPEAKER_02: And and again, it's super intentional, right?
• 40:32
  SPEAKER_02: Everything about it is with you in mind.
• 40:35
  SPEAKER_02: Yeah, we want to start groups there and have that kind of a of an offering.
• 40:41
  SPEAKER_01: The other thing we do is just, I mean, provide education, right?
• 40:44
  SPEAKER_01: So there's girls' night out, or there's different groups that like come to us and say, I had someone who's like, I'm gonna do my birthday and and have my friends over and and talk about sex or talk about you know, we'll create what what is it that you're gonna talk about?
• 40:56
  Keri Croft: So that means you're coming October 1st then.
• 40:58
  Keri Croft: We absolutely I mean I can't even wait.
• 41:00
  Keri Croft: Can we?
• 41:01
  Keri Croft: I don't want you saying this, and then all of a sudden you're like, oh, I have a no, no, no, no, no, no, no.
• 41:05
  Keri Croft: No.
• 41:06
  Keri Croft: IRL October 1st.
• 41:07
  Keri Croft: You guys need to be there.
• 41:08
  Keri Croft: We'll be there.
• 41:09
  Keri Croft: And I mean, so what a pool of like high, like it's like your demo.
• 41:13
  Keri Croft: So it's yes, please.
• 41:16
  Keri Croft: I love it.
• 41:16
  Keri Croft: Well, thank you, ladies, so much.
• 41:17
  Keri Croft: You've been an absolute delight.
• 41:19
  Keri Croft: Thank you.
• 41:21
  Keri Croft: So fun.
• 41:21
  Keri Croft: It was really cool.
• 41:23
  SPEAKER_02: I feel super cool just when I walk in the world.
• 41:25
  Keri Croft: Well, you are super cool.
• 41:26
  Keri Croft: I mean, I'm you are a lot of things, and cool is one of them.
• 41:29
  Keri Croft: Thank you.
• 41:29
  Keri Croft: That is shout out to being cool.
• 41:30
  SPEAKER_02: Shout out to being cool.
• 41:32
  SPEAKER_02: And on that note, everybody, stay cool.
• 41:35
  Keri Croft: On that note, if you're still out there to follow on your girl, follow me on YouTube, Spotify, Apple, or wherever you get your podcast.
• 41:40
  Keri Croft: And until next time, go check out Vibe.
• 41:42
  Keri Croft: Come to the IRL on October 1st and keep moving, baby.