Latest / Fire Footwear: Sneakers Talk (with Matt Frates)
Has Nike Ruined Shock Drops?
Shock drops have been a staple of sneaker culture for years, and were an essential piece to driving up demand and hype for upcoming releases. In 2024, Nike has gone the route of announcing shock drops publicly. While a courtesy, has this approach ruined shock drops for the sneaker community?
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The skinny
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