Latest / Morning Joe with Gibrón / Are you using AI to move your small business forward—or digging a very impressive rabbit hole?

Transcript

Are you using AI to move your small business forward—or digging a very impressive rabbit hole? · Morning Joe with Gibrón

• 0:00
  [upbeat music] Do you use AI?
• 0:03
  Do you like AI?
• 0:05
  Do you know what to ask AI?
• 0:08
  Do you understand AI?
• 0:11
  Morning Joe with your bruh.
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  Just sitting here and
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  actually finished coffee already. [can opening] You think about, um,
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  you think about
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  AI.
• 0:28
  You know,
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  I just opened a, a can.
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  Some companies are
• 0:36
  trying to...
• 0:38
  In fact,
• 0:39
  Guinness tried to, uh,
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  patent their sound
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  of the can opening and, you know, they've got the
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  actuator inside and all that good junk. But
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  start thinking about
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  AI, you know, that's... In a sense,
• 1:00
  that's artificial intelligence, what Guinness has done with that can.
• 1:04
  You know,
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  it creates the foam and,
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  you know, the...
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  what they've c- been known for now, that big head of foam on the, on the, on the
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  beer. [sniffs] Uh, you know, but, uh,
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  it's not real. It-- I mean, it's real.
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  The experience is real, but it's not like what you get off the tap. You know, it's
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  to simulate that.
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  You know, it's a tool.
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  And you start thinking about AI, you know, it being a tool,
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  you know?
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  And
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  I've used this reference several times. I,
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  I, I can't even
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  count now. Less than a hundred.
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  But,
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  you know, it...
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  Using AI, say you use one of the,
• 1:55
  you know, large language
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  formats,
• 2:00
  you know. I'm just gonna say ChatGPT for the sake of a popular name.
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  OpenAI.
• 2:07
  It's in the news. Why not get another plug?
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  Copilot,
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  you know.
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  There's a l- [chuckles] a laundry list, you know.
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  But
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  like when search engines became
• 2:25
  public use,
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  Yahoo, you know, that was a way.
• 2:30
  Um, MSN, that was a way.
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  You know, uh,
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  you know, it's just so many. Google.
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  One, one rose to the top, you know. It became the cream, you know, and that, that
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  happens in business. We know that. And been-- they've been using AI a long time,
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  you know, in the email, you know. "Hey,"
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  the Gmail, you get a message, "Uh,
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  did you, did you mean to attach a document?" You know, it, it read your
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  email. [chuckles] You say, "Hey, Frank, here's the, here's the, here's the
• 3:03
  pictures of the house."
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  You forget to attach it, it, it reminds you. That's AI. That's an assistant, a
• 3:09
  tool.
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  You know, but when you start communicating with the tool, that's a little different.
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  You know, when you can tell the hammer to
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  get up and
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  go
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  put some nails in the roof, that, that's, that's great,
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  you know?
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  But what happens is when you get
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  overwhelmed with the dialogue,
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  you know, you're coming in
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  as a fifth grader
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  asking the principal
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  a question.
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  Maybe it's something you heard that sounded good.
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  Principal says...
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  You know, they give you an answer to your question on the level that you answered,
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  you know, or
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  they don't know how smart you are.
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  They haven't worked with you much.
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  Hmm.
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  So,
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  you know, you get an adult answer back.
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  If you don't know the full meaning of the ans- the question you asked,
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  you're gonna get
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  deeper in the rabbit hole of knowing what to do.
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  Now, you can learn,
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  but it's gonna take some time.
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  And, you know, with AI, you can do this and do that and do this, but
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  you're gonna have to learn the different pieces on how it functions and how it
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  works together.
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  It's just not gonna do it, you know? It's a tool. It's a tool. It can automate some
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  things, obviously. All kinds of things can be automated,
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  but you have to know what to ask for,
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  and you need to be able to understand and articulate
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  the response.
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  If you can't re- articulate the response, your cognitive is low,
• 5:01
  it's gonna be difficult. Or you just don't
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  think like that, it's gonna be difficult, and you're gonna be learning,
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  and you're gonna be wasting time.
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  You won't wanna do that.
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  You know,
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  I'm sure a lot of people
• 5:17
  listening
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  know how to change their oil.
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  You don't wanna do it. It's a... "Man, if I spill the oil, I gotta get the cans. I
• 5:29
  gotta dispose of the oil. Gotta lift the car up. Ah.
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  Le- le- let me just take it down over here [chuckles] and let somebody else do it.
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  I-- they, they do a good job." You know?
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  They, they act as if they were me
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  doing it, if I were to do it.
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  They're gonna take their care and time in doing it.
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  It's not me, but it's kinda like me. It's kinda ar- artificial me, I guess you could
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  say.
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  You know?
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  So
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  in that mindset,
• 6:00
  think about your time when it comes to AI and how you wanna use it.
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  You know, having someone there, a consultant,
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  is, you know, you... Some ears to bounce things off of is always good. I know my
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  clients, they'll call me and, you know, for,
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  for things I cannot, [chuckles] I cannot do. You know, when you work in this,
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  this field...
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  I'll let you go here.
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  If you work in this field,
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  computers and dealing with computers with images, passwords, all this good stuff,
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  people just assume you know how to fix computers. So, I get a lot of, "Hey,
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  what, what does this mean? What does that mean?" I, I ha- I don't know. I don't have
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  any clue.
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  But
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  I can maybe guide you. I, I have no clue though, you know.
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  It's like I heard I- Evan, uh, [gibberish] AI. [chuckles] I ho- I heard, uh, Allen
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  Iverson AI, their first, one of the first AIs, basketball player.
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  You know, he never won a championship, but he played
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  at that level, you know, in championship games. They just...
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  You know, Charles Barkley, he's in that lane.
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  Great player,
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  you know.
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  And, uh,
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  someone saw him at grocery store
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  and, uh, they asked him, "Hey, what are you doing here?"
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  He said, "Uh, I- I'm shopping like you." [chuckles] So,
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  you know, I, I, I, I know you have things to do. So, in that line,
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  make sure
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  you use your time
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  wisely.
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  Reflect. Step back a couple of weeks.
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  How could things have been done more efficiently?
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  You know?
• 7:48
  Where could you have bounced an idea off
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  of someone,
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  someone who has your best interests?
• 7:58
  There's another guy who says, "Anybody that's hating, you're already above them."
• 8:03
  [knocking] It's "Morning Joe with Gibran."
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  We'll see you next time.
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  Listen up.
• 8:15
  -Go. -Ice cubes talking in my glass. Reflecting
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  code that's moving fast. The logic hums a quiet tune. Underneath this digital moon.
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  Chasing down a ghost inside the frame. Whispering a query...