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Why Aaron Ford is betting his campaign on direct outreach to Nevada Latino communities

Aaron Ford had a surprise waiting for the Telemundo reporter who asked the final question at his news conference: The Nevada gubernatorial hopeful answered him in Spanish.

Turning to face the camera directly, Ford used the moment to lay out his economic vision for the Silver State — speaking to Nevada’s Latino community, which makes up 31% of the state’s population, in their own language.

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