#34 - Hooking relevance with personalization in competitive prospecting (Becc Holland, CEO & Founder @ Flip the Script)

30 Minutes to President's Club | No-Nonsense Sales · Dec 16, 2020 · 24m

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Four Actionable Takeaways:

Your first email should have 4 lines: Premise, Hook, CTA, Push/Pull - that's it

16 multi-channel touches over 30 days for a successful sequence

Keep your second email simple with: "Any thoughts?" + a little personalization

Ask why they chose the competitor and how they have helped to achieve business goals

Becc’s Path to President’s Club:

CEO & Founder @ Flip the Script

Former sales leader at Chorus AND Gong

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