Latest / We Are For Good Podcast - The Podcast for Nonprofits / 272. Pay, Leave, and Power: TheSkimm's #ShowUsYourLeave Campaign - Jodi Patkin

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272. Pay, Leave, and Power: TheSkimm's #ShowUsYourLeave Campaign - Jodi Patkin · We Are For Good Podcast - The Podcast for Nonprofits

• 0:00
  Becky Endicott: Hey, I'm John.
• 0:00
  Becky Endicott: And I'm Becky.
• 0:03
  Jonathan McCoy: And this is the we are for good podcast.
• 0:05
  Becky Endicott: Nonprofits are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more and be more for the causes that improve our world.
• 0:14
  Jonathan McCoy: We're here to learn with you from some of the best in the industry, bringing the most innovative ideas, inspirational stories, all to create an impact uprising.
• 0:23
  Becky Endicott: So welcome to the good community, where Nonprofit Professionals, philanthropist world changers and rabid fans who are striving to bring a little more goodness into the world.
• 0:34
  Jonathan McCoy: So let's get started. Back to the days here,
• 0:37
  Becky Endicott: I don't want to play favorites ever on this podcast. But we have come to know and love Jodi like she is a sister from another mister we value her counsel so much. And she's just been a great evangelist of we're for good for I mean, really, since our inception, and so it just feels so serendipitous that today is the day that she's coming on. So want to give a little bit of background to our sweet friend, you already know her as the Senior Vice President of brand marketing at the skin. And if you don't know the skin, it is one of the most mission driven media companies that exist in the world today. That's helping millions of millennial women live their smartest lives. And I'll put a little bracket in there of also Gen Z for Julie, and also Gen X for Becky. And it's just for John. And there you go breaking all those barriers. And so Jody is really working to elevate and grow the skin's brand through digital marketing through PR social media events, strategic marketing. And she gets us because she's been in the trenches like we have, like we are and many of you are, she's worked at UNICEF, and she understands kind of what the dynamic is in the nonprofit culture. And we're just lucky to have her as sort of a friend and an advisor and thrilled to have her come on and talk about The Skimm show us your leaf campaign that absolutely blew up this year. And we want to learn from what The Skimm has curated from both for profit, nonprofit. And really, we're about to take this conversation into what we think is really exciting territory, because we want to address some of the systemic equity issues that are plaguing our sector. So Jody, a Chicago in in New York.
• 2:22
  Becky Endicott: She's an amazing mom, a great wife, incredible friend, welcome to the we're for good podcasts, we're so glad you're here.
• 2:29
  Jodi Patkin: Thank you for having me. And Becky, as soon as you said that i My mind went way back. And I cannot remember how I found you. But someone posted something and I reacted to it.
• 2:42
  Jodi Patkin: And I liked it. And I got this effusively wonderful gift of a message from you guys in my inbox. And, you know, it all started. I'm so glad we all did.
• 2:51
  Jodi Patkin: Instagram.
• 2:58
  Becky Endicott: I mean, it's just I think about the early days when I like subscribe to the skim, you know, back, you know, however many years that was, you know, six or seven years ago and it was passed to me by another woman. And just we've had Nevin McCall Maza on who is now the editor in chief of the skim and she is such a brilliant journalist and thought leader, and we just really admire the work that you're doing. But before we dive into this equity conversation, we want to get to know Jody, so start at the beginning. Tell us where you grew up and how you started to get this heart for not just marketing, but I want to say like purpose driven marketing.
• 3:38
  Jodi Patkin: Yeah. As you said, I'm originally from Chicago, just north of Chicago. My high school is where Ferris Bueller's Day Off was filmed. That way.
• 3:50
  Becky Endicott: I will never think about you and not think about that fact now.
• 3:55
  Jodi Patkin: The season when he goes to pick up Sloan and then they drive off. That's how I drove to high school ever. So I grew up just outside of Chicago.
• 4:04
  Jodi Patkin: I always was involved in the arts. And that universe where I think many of us know there are so many wonderfully incredible, nonprofit and arts driven organizations. So I think I saw programs and gifts that could give to so many. I grew up always loving to write. And so in college, I went to the University of Wisconsin at Madison and I
• 4:29
  Becky Endicott: beautiful campus love that John and I are obsessed with Madison. We love it. It's right on the lake,
• 4:33
  Jodi Patkin: go badgers. And so, you know in college, I brought those things together. And I was on the strategic communications track. So yes, I am one of those weirdos who still uses my college degree, which is CS.
• 4:43
  Jodi Patkin: Yeah. And right out of college, I worked at an incredible small PR and marketing firm that served a lot of local arts organizations and clients. And so it really brought those two things together for me in an incredible way. And I moved then to New York and I was at a midsize PR firm. And I also had the opportunity to work on a lot of nonprofit projects. And despite, you know, huge film premieres, and being in that space, doing a ton of great entertainment work, which I still love to do, my favorite projects and clients were those that brought those two together.
• 5:20
  Jodi Patkin: So I always did work for the Tribeca Film Festival, where they really leverage the power of film, and the power of storytelling and creating to give back to communities. So there's one program that is still to this day, I talk about it, and it makes me just explode with joy, which is it was a program called Tribeca teaches.
• 5:37
  Jodi Patkin: And it funded filmmaking for students in the five boroughs of New York City. And at the culmination of this program throughout the spring, they got to walk the same red carpet that Robert De Niro and the founders and all of these others did, and they had their own premiere. And it was just this incredible moment, which to me, I said, you know, there's so much of what I love all together in the nonprofit space. And so that took my journey. From there, I went to work at UNICEF, USA, and I was overseeing communications and content there and did a lot of that same work. So taking entertainment, and social and storytelling, combining with nonprofit and inspiring, giving and inspiring community. And then did similar work at March of Dimes prior to joining the skin,
• 6:28
  Becky Endicott: cash, I
• 6:28
  Jonathan McCoy: mean, cash Oh, God story. The reason we love you is that you've just threaded this kind of passion into these movements. And I feel like we agree like it's not the nonprofit, only that it's moving social change. And that's really what this conversation is looking at today of one of those stories. But I just love that casually one day, you know, you're interviewing Barack Obama for the scam. And then the next day, you're taking a call with us. So I appreciate so because it's your made time for us. But we have
• 6:59
  Jodi Patkin: an incredible editorial team set all that up.
• 7:02
  Jodi Patkin: And I was very fortunate to be a fly on the wall for that conversation.
• 7:06
  Jonathan McCoy: I don't know if we can find that clip, Julie, that has to be in the shownotes you have to watch that as
• 7:10
  Becky Endicott: as such a good human interview, beautifully done.
• 7:13
  Jonathan McCoy: But I mean, I just think like what a cool person that you are God that you've followed this passion, you've got this, you know, background of nonprofit, you have this background of storytelling of PR all these things kind of converging. And I really believe that this campaign we're talking about today wouldn't have been wouldn't have had the same effect if you didn't have that kind of upbringing in this because you knew how to really capitalize and make a movement.
• 7:37
  Jonathan McCoy: And today we're talking about the show us your leave campaign.
• 7:39
  Jonathan McCoy: And there's a hashtag on that.
• 7:43
  Jonathan McCoy: That if you've seen this, it's really this call to arms of like, let's talk about the equity inequities across the sector. And let's post and be honest about where we're at. And The Skimm took the lead on doing that. So I don't want to usurp the story, I want to plug you to share the story because it's your wagon to it. How y'all met this moment and became the leader in talking about it?
• 8:06
  Jodi Patkin: Yeah, I will start by saying, Becky, as you did at the beginning of this conversation, the skimmer is a mission driven digital media company, we make it our mission truly to ensure that our audience is informed about the issues and not just the issues, but what they can do about it. I think, you know, we find this common thread in nonprofit and generally the state of the world. And the news right now can leave so many of us feeling like oh, okay, great. There are all these problems, and I can't do anything about it. And at our core, you know, we believe that if you are informed you are then empowered to make the best and smartest decision for you, your family, your life, your wallet, what have you. And so if you rewind back in time to when paid family leave, was then included in the initial build back better bill.
• 9:32
  Jodi Patkin: And it got cut. And we have two incredible founders at the skim currently zaken and Danielle Weisberg. And one of them texted me Danielle, who has a son texted me and she said, I'm going to post and this is what I'm going to post and I'm just letting you know. And I said okay, great. And she was so frustrated as we all were, and kind of shared this frustration, which is this shouldn't be a conversation. Like why are we even having this conversation?
• 9:59
  Jodi Patkin: And how are we even here? Their inbox was flooded, as was ours on the Honor scam account. You know, I agree this happened to me and sharing stories with paid family leave or in a lot of cases lack thereof. And everything from a healthcare startup and my CEO asked me what paid family leave was to you know, I am a doctor who is telling her patients this is the amount of time you should be bonding with your baby and I don't have that leave myself.
• 10:34
  Jodi Patkin: too, you know, I had to go back to work before my twins were released from the NICU, and just all of these stories that were just absolutely gut wrenching.
• 10:39
  Jodi Patkin: So we said, this is a conversation to continue. And as we had looked at 2022 Schem impact Graham for us, one that I'm very passionate about and excited about a long, awesome, thank you. The skim has a long history of activism in the voting space, we are a nonpartisan, non biased organization, the only side we're on is yours, but we believe we're informed on the issues that you should vote, it's one of the smartest things that you can do in the last three election cycles, we have gotten our audience to take a million different actions. And that's everything from registering to going out to the polls to voting, to being a poll worker to raising your hand and volunteering, and so on and so forth. And so the combination of those two things is relevant, they were going to take on three topics leading up to the election this year, and paid family leave was one of them.
• 11:36
  Jodi Patkin: And so you take this, you take this conversation, that we're hearing all of these horrible stories, and at the same time, we're hearing a couple of stories from people who have said, you know, this conversation either pissed me off so much, or made me so inspired or some combination there. And right, I think we all kind of agree, one of the best ways to motivate people is to get them really fired up either for good or for, oh, my God. And we started also here. Well, who said, I'm so inspired by this, that I'm going HR. And I'm going to HR, and I'm getting my policy change, and a couple of them did. What are some of these policies, we know that we're a leader in this space, and we have an incredible policy, our founders said, this is something that's really important to us.
• 12:19
  Jodi Patkin: And we said, we're going to share our own policy. And for the second time, we saw incredibly high engagement on social, of people just applauding and saying yes, like, this is what it is, this is what it should be. And so as we're gaining this momentum and having this conversation, you know, we published an op ed, our co founder and published an op ed, and we're talking about this and all of our platforms and channels, we have an incredible, incredible team across the totality of our organization, from content to marketing, to our founders office, to our fantastic social team, so on and so forth, our video team, our marketing team, our PR team, our comms team, our thought leadership team, and we said, Okay, where can we play? Where can we make an impact? And we said, we can make an impact person by person, and company by company in the corporate sector, for showing our policy, and a couple of people who have already gotten their policies to change, how can we encourage others to do the same. And so we launched a hand raiser petition towards the end of last year to say, Alright, we're gonna go to all of these companies. And we're gonna say, look, how many 10s of 1000s of people support paid family leave? Will you join us in this movement? And we did.
• 13:28
  Jodi Patkin: At the same time, we created a microsite, on the skimm.com, offering resources and guides on the topic of paid family leave the effects of motherhood, including, you know, one of these incredible women who said, I got my policy change, and I built this whole deck, we said, can we use that money? So share that with our company. And so you know, we whited out all of our company information. And she was like, of course, you can, if my info can help more people, let's do it. Which by the way, this is all at the skim.com backslash, paid hyphen, family, hyphen, leave hyphen, benefits, and the momentum started building. And as we were starting to tee up these asks to companies, and doing all of these other things, a couple of really stood and said, you know, basically, we're following suit from the skin. We're inspired by their show us your leave movement, they showed their our paid family leave policy, rather, here's ours. And so it was it was really this organic moment of transparency and clarity that sparked this entire conversation, and allowed us to continue building from here. We knew at that point in time, and many of us from our own personal experiencing, how do you make policy change? You need data.
• 14:53
  Jodi Patkin: And so saying, hey, I want more leave, because it's the right thing wasn't moving the needle for so many. There are a lot of great companies that are out there that are doing so well with us and have amazing policies. But if you don't work there, that does not help you.
• 15:12
  Jodi Patkin: We knew in the back of our minds, we were going to gather you're going to leverage this hand race or petition to start the conversation, and then work on the back end to build this database, which I talked about in a minute, I'm sure but this was kind of our plan. And we were going to ask all these companies to join Can you fill out the survey and we'll publish you in the database. And again, what happened was, it was is all out of order. So I think we all have learned at this point in our careers, right? Embrace the chaos, don't try to control chaos, plans are gonna blow up into your face. So lean into it.
• 15:44
  Jodi Patkin: And we're like, alright, we're moving, we're moving the pieces around, we're moving the order.
• 15:47
  Jodi Patkin: And again, I will say it again.
• 15:51
  Jodi Patkin: And again. And again, we have an amazing, incredible team, our comms team, or thought leadership team or social team, our customer service team, our edit team, like everyone is just constantly moving with us. Okay, and our co chairs are so invested and involved at this because it matters to all of us personally, it doesn't matter if you have kids or not, it doesn't matter if you're a man or a woman or a non binary individual. This is an issue that impacts every single one of us. And so we were just absolutely floored to see how many companies were joining this movement based around transparency. And we're talking, you know, American Express interest was one of the first companies to post and share bombas et Cie zoom snap, Pinterest, Dropbox, Morgan, Stanley DoorDash, you know, WW, on and on and on. But the incredible thing, in addition to all of these really big names, my two former nonprofits, UNICEF, USA and March of Dimes, yeah. But, but we're seeing small businesses on there, too, which is amazing. And so, you know, every step of the way, this is not to say, you know, as I said, we had a roadmap, but we kept shifting the order of it.
• 17:05
  Jodi Patkin: But the best thing that happened is company shared publicly and of their own accord, because they were so proud of the work that we're doing. So you go back to our goals of creating change, person, by person, company, by company, every day, are like, Oh, my God, we're up to 50 Oh, my God. 100. And like, it was this frenzy of look who joined today. And that data was then publicly available. So we started pulling it into this database, because, you know, how can you then as and who wants to create change within their own company, take this to say, hey, our company doesn't offer leave, or our company offers X number of weeks. And I'm actually looking and of these 500 in our sector, many others are doing X, can we get there? How can we get there. And so that's really, I didn't skim it at all, for you.
• 17:59
  Jodi Patkin: Very long, the very long nonskid of how this came to be in just such an incredible way, and we're not done, we are not done, we are so thrilled and proud of the database and this resource for so many, to again, be able to create change, and the visibility and transparency that has happened to date, and how we are, you know, continuing the conversation all over LinkedIn, it's impossible to not look at your feed and see, show us related hashtag and see all of the comments and the positive effect that this conversation is having. Because, you know, radical candor is not something that we see regardless of sector. So here we are.
• 18:45
  Jonathan McCoy: I mean, I love this story. And I love that you didn't just skim it, can I use the verb there on this too?
• 18:50
  Jonathan McCoy: Because to me, you know this to him. God year? That's right. Um, because we're all trying to create our own movements. And I think this week talking about equity, like we want to lean heavy because the nonprofit sector, hey, this is our calling moment to we want you to step into this, and we'll talk about activating on that today. But I think also I hope everyone was taking notes of just how does something like this come to be a thing, you know, how do you really galvanize and get activated support? And it started with just authenticity, transparency and rolling with hashing wants to Well, yeah, oh, my gosh, just at every,
• 19:28
  Jodi Patkin: Carly, and you never really think there was early Yes. There was this amazing moment at that posting this and it's picking up steam.
• 19:34
  Jodi Patkin: And Carly and myself and Daniel are on one text, right? And we're going back and forth on our hashtags. And, you know, it's, it was just one of those really fun moments were like, Yes, show us your live. So we're very lucky. Um, it's
• 19:52
  Becky Endicott: just such an incredible moment to watch a movement take shape, and it was so authentic. And so and in the equity and it was beautifully expressed. And I mean, you just say these names of these companies and in here's the thing guys paid leave, impacts so much employee retention, you know, not just the bottom line culture. I mean, it's so far reaching, and you started a conversation that no one was brave enough to have in the groundswell of support and conversation. Makes me feel like someone was just waiting for some wanted to start this conversation and the way that it was done. And I have to compliment you as marketers, it was beautifully marketed, the way that it was branded was really, really beautiful and we loved how attractive it was.
• 20:48
  Becky Endicott: There's something about when you see your favorite brands step up, and say, this is just as important to us as the bottom line, the way you view your your pet product, or, you know, to March of Dimes, your pet charity, it changes it elevates, your loyalty goes up significantly. And I want to talk about the genius of sharing what you were finding out this database. I want you to talk about that, I want to, I want to commend you for taking this, what we would call a rabid fan, this passionate woman who said I walked into my HR department and advocated for this. And here's my script, you said, can we use that? And how can we share that.
• 21:34
  Becky Endicott: So other people feel empowered, I mean, talk to us about this database, and how you're sharing what you've learned and teach us your ways.
• 21:44
  Jodi Patkin: It is about community. It is about authenticity. And it's about partnership. Right? Paid leave us is amazing. And they are doing so much of this work Marshall Plan for moms is doing so much of this work, paid leave for all they're doing it really primarily on the government side. But we have had so many conversations with these folks to say what are you doing? What are you learning, and the willingness and openness is huge. It's beautiful as the US is only one of a handful of industrialized countries in the world that doesn't offer paid leave. And if you look at across the country, one quarter of US workers have that's that's it's stunning, shocking, and so out the database and this information, while we all want to believe that people are going to do the right thing, and more often than not than not they are but often when it comes to paid leave, there's this fraught, well, can I afford it? Yeah, can I do it. And so the ability to see that other companies are doing this big behemoth Corporation, who we've named checked here, and thank you to all of them. And these small businesses who maybe couldn't figure it out, but to what you've said, Becky, you know, recognize the value of that it will likely cost them more to retrain rehire search for somebody else than the loyalty that they will build by giving employees and prospective employees what they want. I mean, there's nothing more terrifying than go interview and saying, Can I even ask these questions? Are they going to mock me? How do I navigate this?
• 23:27
  Jodi Patkin: I mean, I interviewed someone at UNICEF, who, at the end of the interview, just I wanted to let you know, that I'm pregnant. And I said, You didn't need to tell me that. But great.
• 23:39
  Becky Endicott: Still hiring gratulations. Awesome.
• 23:42
  Jodi Patkin: Congratulations, like, that's fantastic. But that was a real, you know, that was a real conversation. And that was a real concern. And it shouldn't be. And so, you know, if we look at the concept of this, this database and where it came from, how do we make more information available to more people, same is part of the core values of the skin, if you are more informed, you can make the best decision for yourself, your family, your wallet, in this case, your company. But this is really a human rights issue. A hard stop access to that information, whether you are a head of HR, or an individual employee is really powerful in creating this change. And really the whole impetus behind why we felt like it was so important.
• 24:24
  Jonathan McCoy: I know you're hitting on a lot of our core values that we talked about thread together and episodes.
• 24:29
  Jonathan McCoy: But even one of the trends that we wanted to lift for nonprofits to focus on this year, started with culture matters deeply. And I think if you really believe that, and I know from being your friend of what the culture is, like, at the skin, and that's when you have the stick togetherness for crazy times with with leading a movement like this. It doesn't happen by accident. It's definitely by design. And it's definitely set a tone from leadership, but it's all the things it's supporting people as people and treating people like people and in today's world, you can't get away not doing that, honestly, because it'll come out in the wash eventually. So thank you for reading it that way. Because I do think it speaks to a lot of bigger issues. And we'll always go big philosophically with you on all these things, too. Yeah.
• 25:14
  Jodi Patkin: And even you know, even for us, we started this by sharing our own policy, which were we have 810 weeks paid family leave, which we're really really proud of skim awesome.
• 25:24
  Jodi Patkin: Yeah. But throughout this process, we were able to increase our secondary caregiver leave to match that 18 weeks and To ensure that our Niki leave for those parents who have a child in the NICU there are paid family leave doesn't start until their child comes home. And it was a really cool moment for me with our co founders and our people team. I started crying.
• 25:47
  Jodi Patkin: Yeah, like we made that change, because we were so inspired by, you know, everything. And so we're hoping will come to this, not only will more companies join the movement and add to the database, but they'll examine their policies. And they'll say, actually, we can afford to do this, but we can't afford not to do this.
• 26:03
  Becky Endicott: Well, I want to share my heart with everybody on the podcast real quick one, I thank you for socializing and normalizing these conversations, and, and sharing so broadly and openly. Because it takes the fear and the stigma out of bringing these things up when we can socialize them to that story about the NICU almost makes me want to cry because I think about John and Candice McCoy having two sets of twins, I think about the 10 days, I can't honestly I can't remember because it's all blurred 10 days to two weeks in the NICU. And I've been I mean, I'm listening to Julie, who's our resident Gen Z or say that she has two friends her age who are working at companies that do not have maternity policies at all maternity leave policies at all in 2022. It is just shocking.
• 27:01
  Becky Endicott: But the thing I wanted to say to everybody is we really wanted to tackle this issue specifically in the vein of nonprofit, because we feel like perhaps is it? Are we the sector that is modeling this the worst? And I will just in and that's not a slam on any one of us listening right now this is systemically and culturally how it's been.
• 27:23
  Becky Endicott: And I will tell you as we were starting to dive into what is an equity week look like? We pulled our audience we pulled in thought leaders. And we said, okay, who's doing this? Well, in nonprofits show us some nonprofits who have really great leave policies, and it was crickets. And people were telling us, we think that there's not going to be a lot of nonprofits who can rise up and show that this is something that we are modeling and trying to change in our sector. So it's like, Okay, I accept that. But I'm saying today is day one. For us. Today is day one, we don't want you to get off this podcast today, without hearing how you can be a part of the show us your leave campaign movement, and how to bring up this conversation within your organization, bring it up to your leaders, bring it up to your board members, your top donors, wherever you can get ally ship, we need to begin socializing this conversation.
• 28:28
  Becky Endicott: And I want to tell you why.
• 28:28
  Becky Endicott: Because you are worthy of having balance in your life, you are worthy of taking a break from this very, very important work that we are doing on the front line, as I'm starting to tear up, you are worthy to spend precious time with your family without guilt without feeling like you need to answer that phone, that you need to check your email while you're breastfeeding, or in the NICU or doing whatever it is, you are worthy of that. And so Jodi, come in here muse, and tell our listeners today how they can start socializing this conversation and leverage some of this incredible research and data that you have curated to what I think you have gotten nonprofit to the 60 yard line already. And I thank you for that.
• 29:24
  Jodi Patkin: We're trying we are like our fantastic social team.
• 29:29
  Jodi Patkin: You know, we're responding to so many of these posts saying change happens when we get loud together. I think that is so true here. And so I think I think of things first and foremost, family leave is often categorized as a benefit. It's not, it should be right that's granted to all parents. This is time that parents need emotionally and physically. And so you know, we do have on our sites, some of those stats, but the core tenants of this an email that you can use to start the conversation and email template on our site. Whether that's your people, teen, your manager, what have you, we will database again, I'm with you, Becky, I'm not pointing fingers at any one sector or organization. But at this instance, if you don't see a lot of your peer sets on here using other nonprofits as the benchmark may not, you know, get you to where you want to be.
• 30:18
  Jodi Patkin: Yep, look at your donors, companies, look at your strategic partners company, we attract the same talent. We want to walk the same walk and we want to do what we're telling our donors that we do for other communities, right, and we want to be able to proud At least eat that and share that. And so go to the skim.com/paid family leave benefits, there's a hyphen in between each of the words.
• 30:43
  Jodi Patkin: That's our microsite that has tons of resources. And, you know, don't be afraid when we're if your boss manager HR team says, oh, we can't afford that, you know, the responses when we can't afford not to. And while we would love to see more and more leave for everyone, there is a jumping off point somewhere. And it's not a benefit. It is a right. So how do we have this conversation in a way that is offering your company in your organization to join the ranks of these other companies in this conversation, continue to attract top tier talent, not have to lose top tier talent, but really stepping up and leveraging these resources that our team at this game has curated based on all of the amazing policies that so many had already shared. And we hope that more and more will join that call.
• 31:34
  Jonathan McCoy: I love that. And I mean, I just want to echo what y'all are saying and really challenge that this is a challenge in love, because we've come from tight budgets and these spaces that typically have scarcity mindset. But I think there is a lot of power that can happen when we come together on this. So DMS em, email us, we will help connect you to resources, because we don't want you to feel alone. And we're for good community, we're going to have a lot of resources as well.
• 31:58
  Jonathan McCoy: So come check that out. And we'll link up to the skin site.
• 32:00
  Jonathan McCoy: But mainly just get involved, wherever you're at, and really looking at leaders to take the charge, you know, this is one of those things that you can personally put on your goal list for this year to address and don't wait to the end of the year, like get started now.
• 32:13
  Jonathan McCoy: Because any movement is positive movement. And so I think that is a good place to just get some traction and grow from there. So this is amazing. Jodi, you have spent your career you know, kind of formative years and philanthropy. And I think your your skin impact work that you're doing now is looking even at a bigger base, what's a story of philanthropy that has really moved you at your core? And it's hard to move the storyteller?
• 32:40
  Jonathan McCoy: Because you see a lot of cool things I know. But like I can't wait to she's gonna say, oh, it's something that's really stuck with you over the years.
• 32:49
  Jodi Patkin: It's really hard to pick just one. I think, you know, it's it's less of this big, groundbreaking moment I shared with you earlier, in our conversation, one of my favorite moments of the year was that red carpet where these young students were sharing their film work and telling stories through their eyes. And that, to me, was always so moving. But I think it is that moment where, you know, many of us who have worked in the sector, or we've seen bigger problems, even this one, we started, right, this package got cut from the bill. And a lot of people are sitting there raising their hands going, Okay, well, there's nothing I can do about it. This is terrible. What do I do. And for me, there's moments of philanthropy, when somebody gets out of the even if I make a donation, even if I donate X, even if I petition and rally and raise my voice, it's not going to make a difference. That moment, when you see the person realize, actually, it can, actually it, it is it does, those, to me are the most powerful moments because that starts the conversation that opens the door. And that makes so many in your audience, your prospective audience realize that they can have an impact.
• 33:55
  Jodi Patkin: That's why so many of us in this space, love the model of, you know, be inspired gift models.
• 34:02
  Jodi Patkin: And so, you know, there's not the big story, the big story along with it, because I think for me, I like finding those moments every single day when someone makes a comment joins the conversation, donate. Those, to me are more powerful than any one moment throughout my career.
• 34:20
  Becky Endicott: I agree with you. I mean, it's almost like they're the fuel that just keeps us going on and on. And, and we have such potential in the moment in history that we're standing in right now. Never before have we ever been as interconnected as we are and we're seeing a movement rise where giving his identity and where you work and how you have balance is so important. And you shouldn't have to choose between the two to feel like you are having a full life. So thank you for that Jodi and I you know, we you know this podcast well enough to know how we end and we ask all of our guests. For one good thing what would be your one good thing you'd offer up to the community today?
• 35:07
  Jodi Patkin: I think you know, today my one good thing is that I'm going to keep going on this same threat is that you can make a difference. You know, I have a five year olds and a seven year olds and seeing them acknowledge that whether they're raising money for their lemonade stand enable back to the organization locally in town. At that somebody has joined this movement is that good thing that one person can make a difference. as hokey as that sounds, but being able to center on that, every day is is my is my good thing. Oh, wait,
• 35:44
  Becky Endicott: that's gonna add one, oh, I'm sorry, I do this sometimes God, but I gotta add a one good thing to yours. And I am deeply passionate about saying that the nonprofit sector, and our employees and our staff are paid equitably that they receive not only equitable benefits, but to your point, equitable rights. And so my one good thing to you today is, please log on, go to the skim find one thing you can do today, maybe it's the script, maybe you know, it's looking through the database and getting some, some inspiration. But find an ally, somewhere in your nonprofit, it could be a colleague, it could be a mentor, it could be a board member, and share your heart with them about it, do your research, share your heart, and start, start somewhere because you're not fighting just for yourself.
• 36:41
  Becky Endicott: You're fighting for every single person in your office, everyone who's going to come behind you, and everyone who's currently waiting through this. And by virtue of being here and listening on this podcast. We know you're innovators, we know your learners, we know you're leaned in and we are community of action, we need you to activate. And I will just thank you one last time because because of this campaign, the three of us in this tiny little startup company had a conversation about what we're going to do for our paid leave.
• 37:13
  Becky Endicott: And I can tell you, it's going to be a radically different paid leave process than I ever thought when we first started this company. And I don't know that we would have had it if you hadn't started this campaign. I love that so much.
• 37:27
  Jodi Patkin: And I think you know, you asked me for one and I always can ask my team I'll be like, I have two things actually. So you know, I think touching on that it's it's rely on community and others, not any one of us is going to solve these problems on our own. It is about transparency. It is about collaboration, it is about conversation. And the advice that I love is know what you know, know what you don't know.
• 37:53
  Jodi Patkin: And it's surround yourself with an amazing team, and supporters and advocates and allies that will have those conversations with you so that you can build better and build smarter and think of things that you didn't before it makes me so happy to hear that you know, this has inspired you as well and it wouldn't much of this wouldn't have happened we didn't build this alone on an island with one person in a room coming up with this campaign. We built this across the totality of the skin and with advice and conversations and suggestions from other influential partner and that's why it's that's why it's sticking that's why it's going viral and resonating because it's not one single person.
• 38:38
  Jonathan McCoy: Preach Oh okay.
• 38:38
  Jonathan McCoy: This has been so fun. How can people connect with you God how can we connect with the skim obviously the skim.com So go get subscribed to all the things yes
• 38:49
  Jodi Patkin: subscribe to all the things we have our daily scan newsletter that comes in your inbox first thing in the morning we have a skim your life newsletter for fun wrecks and pics in money newsletter, three incredible podcasts and so much more you can follow along on Instagram at at the skin. And me personally, you can find me on LinkedIn. I'm very hard to find my name Jodie patcon is appear of searching there. But I would love to connect on LinkedIn as well. And you can also follow along on LinkedIn and on Twitter and on Instagram with the hashtag show us your lead.
• 39:27
  Becky Endicott: Please follow the skim I mean we watched an incredible conversation between your founder and regimen shoot see Gianni who is such a pioneer in this with Girls Who Code martial for moms. And so the conversations are going join them. Add your voice to it, get feedback, it's gonna take a movement and I just believe deeply that this community is just hardwired for good. And I believe together we can make something incredible possible.
• 39:55
  Becky Endicott: So thank you God for coming into our house. We love you love your family. always rooting for you guys at The Skimm
• 40:03
  Jodi Patkin: thank you thank you for having me. This was a delight.
• 40:07
  Julie Confer: Hey, friends, thanks so much for being here.
• 40:09
  Julie Confer: Did you know we create a landing page for each podcast episode with helpful links, freebies and even shareable graphics. Be sure to check it out at the link in this episode's description. You probably hear it in our voices but we love connecting you with the most innovative people to help you achieve more for your mission than ever before. We'd love for you to join our good community. It's free and you can think of it as the after party to each podcast episode. You can sign up today at we are for good.com backslash Hello one more thing If you loved what you heard today would you mind leaving us a podcast rating and review it means the world to us and your support helps more people find our community Thanks friends I'm our producer Julie confer and our theme song is sunray by Remy Boris boom