Latest / The Founder's Journey with Fexingo: First-Time Entrepreneurs, Failures, and Lessons Learned
How a Rejected Coffee Supplier Built a 50M Marketplace
In this episode of The Founder's Journey, Lucas and Luna explore the story of a first-time entrepreneur whose coffee-roasting pitch was rejected by a major grocery chain. Instead of giving up, she built an online marketplace connecting specialty roasters with small cafes, eventually reaching fifty million dollars in annual gross merchandise value. They discuss the initial rejection, the pivot to a B2B platform, the importance of founder-led sales, and how she navigated supply chain challenges during the 2021 coffee price surge. Along the way, they reflect on the broader lesson: rejection…
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