Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Price Gaps Change What You Buy
We look at the psychology of price gaps and why consumers hesitate when a jump from ten dollars to fifty dollars feels too steep, even if the value doubles. Using a case study of a mid-tier software provider that lost forty percent of conversions after removing their entry tier, we explore how invisible friction points in pricing structures kill sales. Lucas breaks down the cognitive load of comparing disparate value propositions, while Luna shares data on how small, incremental price steps can preserve conversion rates during inflationary periods. The episode concludes with actionable advice…
The skinny
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